关于旅游电子商务网站的市场调查和分析英文版商务英语
商务旅游和休闲旅游的区别英语作文
商务旅游和休闲旅游的区别英语作文English:Business tourism and leisure tourism are two different types of travel with distinct purposes and characteristics. Business tourism refers to travel for work or professional purposes, such as attending conferences, meetings, or conducting business negotiations. It focuses on achieving specific business objectives and outcomes, such as networking, expanding market presence, or closing deals. Business travelers often have tight schedules, with a significant portion of their time dedicated to work-related activities. They prioritize efficiency, productivity, and convenience, often staying in business hotels, using conference facilities, and relying on transportation services. Leisure tourism, on the other hand, is recreational travel undertaken for personal enjoyment, relaxation, and discovery. It involves visiting tourist attractions, engaging in leisure activities, and immersing oneself in different cultures. Leisure travelers have more flexibility and freedom in their itineraries, as their main goal is to unwind, explore new places, and have a good time. They tend to stay in leisure-oriented accommodations, such as resorts or vacationrentals, and may participate in various recreational activities like sightseeing, shopping, or trying local cuisines. While business tourism focuses on professional development and networking, leisure tourism emphasizes personal enrichment and relaxation. Both types of travel contribute to the tourism industry, but they serve different purposes and cater to different needs and preferences.中文翻译: 商务旅游和休闲旅游是两种具有不同目的和特点的旅行方式。
市场调查英语作文
市场调查英语作文I recently conducted a market survey to gather information about consumer preferences for a new product. The survey involved asking participants a series of questions about their purchasing habits and preferences.One interesting finding from the survey was that the majority of respondents indicated a preference for eco-friendly products. This suggests that there is a growing demand for sustainable and environmentally friendly options in the market.Another notable trend that emerged from the survey was the increasing popularity of online shopping. Many respondents expressed a preference for the convenience and variety offered by online retailers, indicating a shift away from traditional brick-and-mortar stores.In terms of pricing, the survey revealed that consumers are willing to pay a premium for high-quality products.This indicates that there is a potential market for premium or luxury items, as long as they offer superior quality and value.Additionally, the survey found that brand reputation and customer reviews play a significant role in influencing purchasing decisions. Consumers are increasingly relying on the experiences and opinions of others to inform their buying choices.Overall, the market survey provided valuable insights into consumer behavior and preferences. It highlighted the importance of sustainability, convenience, quality, and reputation in shaping consumer purchasing decisions. These findings will be instrumental in guiding the development and marketing of the new product.。
英语作文-销售中的市场调研与分析
英语作文-销售中的市场调研与分析Market Research and Analysis in Sales。
Market research plays a pivotal role in the success of sales strategies across various industries. It involves gathering and analyzing information about target markets, competitors, and consumers to uncover valuable insights that drive informed decision-making. This article explores the significance of market research in sales, the methods employed, and its impact on business outcomes.Understanding the Market Landscape。
Effective market research begins with a comprehensive understanding of the market landscape. This entails identifying the target audience—the demographic, geographic, and psychographic characteristics of potential customers. By delineating these segments, businesses can tailor their sales approaches to meet specific consumer needs and preferences. For instance, a company targeting tech-savvy millennials would adopt different strategies compared to one targeting affluent retirees.Moreover, market research delves into competitor analysis. By examining competitors' strengths, weaknesses, pricing strategies, and market positioning, businesses can identify opportunities for differentiation and competitive advantage. This intelligence enables organizations to refine their value propositions and offer compelling reasons for consumers to choose their products or services over alternatives.Methods of Market Research。
跨境电商问题研究英语作文
跨境电商问题研究英语作文Cross-border e-commerce has become a hot topic in recent years. Many people are engaging in this type of business due to its numerous advantages. Firstly, it allows sellers to reach a wider customer base. With the help of the internet, sellers can now sell their products to customers from all around the world. This opens up a whole new market for them to explore and expand their business.Secondly, cross-border e-commerce offers conveniencefor both sellers and buyers. Sellers can easily set uptheir online stores and manage their inventory without the need for a physical store. On the other hand, buyers can browse and purchase products from the comfort of their own homes, saving them time and effort. The whole process is simplified and hassle-free.However, there are also challenges and issues that come with cross-border e-commerce. One of the major problems is the language barrier. Sellers need to communicate withcustomers from different countries who may not speak the same language. This can lead to misunderstandings and difficulties in providing customer support. It is important for sellers to find ways to overcome this language barrier, such as using translation services or hiring bilingual staff.Another issue is the logistics and shipping process. Delivering products to customers in different countries can be complex and time-consuming. Sellers need to findreliable shipping partners and ensure that their products are delivered in a timely manner. They also need to deal with customs regulations and paperwork, which can be a daunting task for those who are new to cross-border e-commerce.Moreover, cross-border e-commerce also faces challenges in terms of payment methods. Different countries have different payment systems and preferences. Sellers need to offer a variety of payment options to cater to the needs of their customers. This requires them to understand the payment landscape of different countries and adapt theirpayment methods accordingly.In conclusion, cross-border e-commerce has its advantages and challenges. While it provides sellers with opportunities to expand their business and reach a wider customer base, it also comes with issues such as language barriers, logistics, and payment methods. Overcoming these challenges is essential for the success of cross-border e-commerce businesses. With the right strategies and adaptations, sellers can tap into the global market and thrive in the world of e-commerce.。
电子商务的兴起的旅游业的影响(英文版)
Impact of E-commerce on Tourism in ChinaI．The development of Chinese tourismFrom the sustained and rapid developing of Chinese tourism, the international tourism industry has been generally optimistic about the Chinese market, and predicted that China will be the most popular tourist destination in the 21st century. In a market economy, the demand is the most important resource, demand is the biggest advantage. In China, the demands for inbound tourism, domestic tourism and outbound tourism are heating up, it has become the world's highest growth rate for years.Especially for recent years, the growth of world economy, and the economic recovery in Southeast Asia, has greatly encouraged the rising of international tourism demand. Meanwhile, as the main tourist economy and an important force in stimulating domestic demand, the domestic tourism has showed up a huge marketing potential in the past two years. It can be expected in the next 20 years, China's economic development will further accelerate the people's living standard, and the tourism demand will continue to expand. Therefore, China, which is the world's first domestic tourism market, has the potential to achieve a world tourism power. It’s the time for China to seize opportunities, meet challenges, and use the high-technology to transform traditional tourism to a modern toursim.II．The analysis of the tourism industry value chain under e-commerce environment"E-commerce" is spread with the popularity of the Internet. Tourism is a labor-intensive and information technology-intensive industry.In the tourism market, n on-material goods as a trade-oriented tourism activities in the tourism market is not the driving force in the flow of material in the form of a commodity,but the transmission of information on tourism products caused by the flow of tourists. From this point of view, the core of tourism circulating is information. The introduction of tourism e-commerce has brought new opportunities for the development of tourism industry.E-commerce has been introduced to tourism industry just for a few years, but its momentum is verystrong.E-commerce has become new model for tourism trade in the information age. In 2002,global tourism e-commerce sales exceeded$ 63 billion,five consecutive years of more than350%growth rate. According to theWorld Tourism Organization expected in the next five years,tourism e-commerce will account for25% of all travel transactions, and tourism e-commerce in the proportion of e-commerce will reach20% to 25%.In China, tourism e-commerce website appeared in 1996, to the present, it has reached more than 5,000, among which, there are more than 300 professional travel sites, including three categories, regional sites, professional sites. Regional sites are mainly about local attractions, scenic beauty of the introduction, the overall strength is poor with less information, it’s difficult for them to guarantee their financial income. The professional sites mainly carry out professional travel agency business, including traditional travel agencies and professional web site e-commerce website. The former has CYTS network, CITS net. Comfort Travel also opened the first outbound tourism web site that provide the service for outbound tourism registration, passports, visas, border control, customs and other knowledge. The latter has Ctrip Travel Network, e long net, China travel net. E-commerce is the most important way for China's tourism industry to participate in international competitions. The National Tourism Administration attaches great attention on this.III．Tourism and tourism E-commerceAs an advanced e-commerce trade, e-commerce consists of three parts: information consulting services system, currency payment system, logistics and distribution system, in short, that is: information, capital and logistics. Compared with other traditional industries, besides the huge amount of information service, high reliability, "online travel" has another advantage, it’s has very conven ient logistics and distribution.General travel sites just released some tourist information, not using the online electronic commerce, that’s why they have not achieved much breakthrough. From the second half of 1999, the travel e-commerce was officially activated, which was marked by a large number of IT professionals entering travel sites. At present, "CYTS Online" website officially opened as a large, traditional travel agency, which marks the China Youth Travel Service's travel e-commerce industry officially kicked off.The most powerful method for online travel agency, is the implementation of e-commerce, via the network platform, to beat the traditional tourism industry by information services, product sales, payment and settlement and other aspects (travelers can make a online booking, reservation, set group provide for tourist routes, etc.). This will not only greatly change the traditional tourism industry, reduce travel costs, but also quickly change the traditional concept of tourism, so that the "network" and "travel" can be displayed and promoted to the maximum values.IV．The status of the tourism e-commerce in China4.1 No enough tourism business websites, the low development of tourism e-commerce.At present, there are thousands of tourism websites, which can integrate the six elements of tourism-food, transportation, lodge,travelling, shopping, entertainment, but few of them can provide those personalized, technology, travelling services with special season requirements. Due to lack of the support of professional resources, even there are many tourist information sites, the professional tourism websites are still not enough, and the real tourism e-commerce sites are even less. Most of tourism websites stay with publishing simple tourist routes, tourist information, attractions,travel tips and other travel information, the information can’t be updated in time,not closely follow the market demands, can’t provide enough tourism information.As the tourism business websites do not attach to tourists demands, it is difficult to form a true sense of the tourism business, can’t attract many tourists. The tourism e-commerce in China started late, there are no much companies realize the importance of tourism e-commerce development, many companies are still watching and waiting. Few companies which are in the f orefront of e-commerce remain in the lower stage because the macro-environment is not mature, they can not achieve a real sense of online transactions, there is no real connect between network and the real life. So, they can not create a real tourism e-commerce.4.2Transaction security is still the major factor in the development of tourism e-commerceAs the rapid growth of the internet, tourism e-commerce has attracted wide attention, it is considered as one of the most promising new growth point in the IT industry. However,how to ensure the security of data transmission in an open network environment has become one of the most important factor to tourism e-commerce’s popularity. There were some online researches about t ourism e-commerce’ prospects, about the question that why not shop online, the vast majority of people are worried about hackers attacks resulting in loss of credit card information. Therefore,some people are worried about security issues and refuse to use tourism e-commerce.Security has become the biggest obstacle in the development of tourism e-commerce.V.The main problem in the development of tourism e-commerce in chinaThe reasons of restricting the development of tourism network in China are not only technical problems, but also the traditional tourism business environment and the socio-economic development.5.1Lack of CreditEspecially in the domestic B to C (that is, vendor to customer) tourism e-commerce, how’s trade credit of the tourism enterprise? Are they consistent between the internet commodity and the real tourism service? How’s the service quality? The re are even some problems with the credibility of the current television advertising, let alone the online travel products, the customers will be worried more.5.2The development of tourism e-commerce lack of confidence because laws and regulations are lagged behind.Because of e-commerce related laws and regulations lagging behind, the parties involved in transactions lack of self-discipline and strict oversight, the authenticity of the information can not be guaranteed.5.3The limitation of online payment become the constraint of the development of tourism e-commerce.Currently, online payment has not really solved, there are still a lot of payment models of "online trading, reality pay", which make it difficult for e-commerce break the constraints. No security of credit commitments, the parties involved in tourism e-commerce do not fully trust each other, it makes the tourism e-commerce development in large scales also too early.5.4Lack of compound talents make the current tourism e-commerce websites stay in a low level.The development of tourism e-commerce lacks of a large number of compound talents who know not only the technology but also the management. The operation of tourism e-commerce website involves a wide range of comprehensive knowledge which has the high requirements from both customers and companies. It is the truth that many tourism sites are facing very difficult conditions. The lack of talent is the most important reason that impact of the development of tourism e-commerce.5.5Most of the businesses in tourism websites are overlapped with the traditional tourism companies.It lacks of new tourism e-commerce products which are suitable for online trading. During the development of e-commerce, the tourism projects published by most of tourism sites lack of pertinence and not personalized, they are mainly copy the traditional tourism products and services to the websites, no any features and sellingpoints.5.6The tourism websites are behind the demands in China, the overall development of tourism e-commerce is too low.The tourism commerce websites which can integrate the six elements of tourism -food, transportation, lodge, travel, shopping, entertainment, personalized and timely offers, information, and season tourism products, are far behind the demands. Due to lack of the supports of professional resources, and the mature macro-environment, the e-commerce features are mostly stuck in a low level, it’s difficult for the connection between network and reality, of course, there is no way to create a real tourism e-commerce.VI．The strategies of the development of tourism e-commerce in China6.1 Support from government to build the platform for tourism e-commerce.Tourism is a government-led industry. Government departments should be the organizers for the applications of tourism e-commerce at the macro aspects, to support the development of tourism electronic commerce from the many aspects, to improve thee-commerce software and hardware environment and the legal environment. Use the tax and other price leverage to push the development of tourism e-commerce, meanwhile, strengthen the Internet infrastructure, and accelerate the establishment, refinement and modify of tourism e-commerce-related policies and laws, eliminate those policies and systems which restrict the development of tourism e-commerce.6.2 The traditional tourism companies should change the traditional concept, to integrate the resources and carry out the personalized services.The integration and the strategic alliance between the t raditional tourism enterprises and the tourist sites are the common way and the new growth point for the both parts. In the tourism e-commerce website development, the most constraining issues are integration of resources, the tourism sites must rely on the rich resources from traditional tourism industry. Tourism enterprises can achieve the scalized and networking development by changing the traditional marketing concept, establishing their own internal business management information systems which has a high degree of integration with Internet and developing their own brands.In addition, personalized tourism products become more and more popular, the greatest benefits of personalized service is that the company can provide customers with more satisfactory alternative. This requires a comprehensive collection, extraction and integration of the different characteristics of consumer demand, then fractionize those information, and provide products and services so that consumers can freely choose travel destinations, hotels, transport and so on. In short, tourism resources database is the basis for the development of tourism e-commerce; the quality and quantity of information is the key to the development of tourism e-commerce; network traffic is the development of tourism e-commerce market indicators.6.3Tourism enterprises should strengthen the coordination and communication with the related parts.Tourism e-commerce is inseparable from social parties, especially the IT industry, financial services, transportation departments and industry associations. In order to achieve the real e-commerce, tourism online enterprises should strengthen the cooperation with the tourism industry, authorities, industry associations, regulateChinese tourism industry standards, and must actively cooperate with the transport sector, implement the electronic ticketing (tickets, tickets, tickets) to seize market share.China should actively study suitable electronic ticketing, create a new booking system, and as soon as possible connect with international standards. There is also software design companies which can not be ignored, it should provide the tailored IT products and services for different enterprise, build the platforms for the existing tourism information release system, hotel reservation system, airline reservation system, immigration and travel distribution system, domestic travel sales systems, outreach marketing systems, billing systems, and team schedule management system. Furthermore, tourism enterprises should actively cooperate with the banks, draw on the experience of developed countries, universe the payment methods of credit card, electronic cash, electronic checks and other electronic payment methods, make the online payments become safe, convenient, fast and efficient.6.4Improve the staff quality, cultivate compound talentsTravel site construction, operation and management involves a wide range of knowledge, it requires their employees not only have higher network technology, e-commerce knowledge, also have more professional tourism knowledge and tourism marketing, management knowledge. Therefore, in order to meet the high-tech development, the employees in the tourism authorities and tourism businesses should improve their knowledge of e-commerce, in particular, strengthen the training for the leadership.6.5Improve the level and quality of the website service of tourism businessThe website is the most important part of the e-commerce, the key to the success of tourism e-commerce operation, depends on whether the site are attractive, and fully display the characteristics of natural resources and cultural landscape. Travel site construction should avoid duplication, fragmentation. It should take full advantage of the network to achieve the scale of operations, highlight the overall competitiveness of tourism products. Tourism resources database is the basis for the development of tourism e-commerce, we should strengthen the tourism database development, so as to detail the tourism resources, and improve the quality of tourist information.6.6Enhance the security of transactionsWe should build secure and reliable communications network, effectively protect the information systems on the network to prevent data theft or misappropriation. Meanwhile, we should train tourism e-commerce talents to learn how to protect their information systems and data security. Taking into account the risk and decentralization of the internet, online data security and integrity must be guaranteed the same as in the database. In addition, we must ensure the long-term integrity and security for tourism e-commerce records, avoid fraud, so as to provide the credibility which is a must in a wide range of tourism e-commerce. Finally, we must stay away from a wide range of threats from the Internet to ensure the integrity of the computer system itself.6.7Strength the brand competitionBusiness on the Internet can’t grab market share only if their service reach the first class level, at present, the competition between well-known tourist site has crossed the competition stages of financial strength, information richness, and interactivity degree, enter into the brand competition period, such as the quality of customer service, marketing processing, advertising etc, that is to establish services credibility and reputation. A study on the network find that many transactions are generated from the returning customers, which indicates these networks have a high level of credibility and reputation, brand strength plays an important role.VII．ConclusionE-commerce is essentially the integration of network information and business operation process, it changes the traditional network information flow mainly through modern information technology, and guides the business flow, capital flow and talents flow with the net work information flow, quickly match transactions, effectively achieve lower costs and improve benefits. Although the application of e-commerce is still new developed, there are no uniform understanding for many problem, and lack of wholly satisfactory in the technical aspects, but the unique of tourism products make the tourism as the most suitable industries for the development of e-commerce. The emergence of e-commerce challenge traditional tourism, meanwhile, it also provides the tourism industry an opportunity to take off. For this, we must attach great importance of tourism e-commerce on the technological innovation of traditional transactions methods,fully aware that the innovation of tourism e-commerce brings the new market efficiency, and the impact on the change of production and management in tourism enterprises.At the same time, tourism is a highly information-based industry. The application of e-commerce realize the accessibility and non-destruction of information and communication, which result that a number of tourism enterprises think the information is the interest, they equal the process of obtaining the information to the process of achieving the interests . In fact, the transmission of tourism commercial interest is much less smooth than the transmission of net information, the access to tourism business interests is a complex and extensive process, in which the information is a highly refined, and it’s development process of the cooperation among a variety of factors. Therefore, we should rationally look on the tourism e-commerce.References：[1] 李琪.电子商务概论[M].北京:高等教育出版社, 2004.[2] 巫宁.信息化时代的中国旅游电子商务「M].北京:社会科学文献出版社, 2003.[3] 黄敏学.电子虚拟市场的演进与交易.武汉大学出版社,2002[4] 湛亚民.旅游电子商务与我国旅游业的发展.武汉工业学院学报,2000(3)[5] 施仲军,袁峰.信息社会中云南旅游市场营销问题初探.云南财贸学院学报,2000(6)[6] 王兆良.我国旅游经济与电子商务相结合问题探讨.中南民族大学学报,2002(3)[7] 杨丽.中国旅游电子商务发展中的一些问题与对策的研究.旅游学刊,2001(6)[8] 陆均良.旅游电子商务清华大学出版社参考文献：[1]李琪.电子商务概论[M].北京:高等教育出版社, 2004.[2] 巫宁.信息化时代的中国旅游电子商务「M].北京:社会科学文献出版社, 2003.[3] 黄敏学.电子虚拟市场的演进与交易.武汉大学出版社,2002[4] 湛亚民.旅游电子商务与我国旅游业的发展.武汉工业学院学报,2000(3)[5] 施仲军,袁峰.信息社会中云南旅游市场营销问题初探.云南财贸学院学报,2000(6)[6] 王兆良.我国旅游经济与电子商务相结合问题探讨.中南民族大学学报,2002(3)[7] 杨丽.中国旅游电子商务发展中的一些问题与对策的研究.旅游学刊,2001(6)[8] 陆均良.旅游电子商务清华大学出版社。
撰写一份关于中国电商情况调查报告英语作文
撰写一份关于中国电商情况调查报告英语作文Title: Investigation Report on the Current Situation ofE-commerce in China1. IntroductionE-commerce has been a booming industry in China over the past decade, with increasing numbers of online shoppers and businesses turning to digital platforms to sell their products. This report aims to provide an overview of the current situation ofe-commerce in China, including market trends, consumer behavior, and challenges faced by the industry.2. Market OverviewThe e-commerce market in China has experienced rapid growth, fueled by the increasing penetration of smartphones, rising disposable incomes, and the popularity of online shopping platforms such as Taobao, , and Pinduoduo. According to the China Internet Network Information Center (CNNIC), the number of online shoppers in China reached 782 million in 2020, accounting for over 55% of the country's population.3. Consumer BehaviorChinese consumers are increasingly turning to online platforms to shop for a wide range of products, including clothing, electronics, and groceries. The convenience of online shopping, along with the availability of a wide variety of products and competitive pricing, has made e-commerce a preferred option for many consumers. In addition, the rise of livestreaming e-commerce has revolutionized the way consumers interact with brands and make purchasing decisions.4. Trends in E-commerceOne of the key trends in the e-commerce industry in China is the growing popularity of social commerce, where social media platforms are integrated with e-commerce platforms to provide a more personalized and interactive shopping experience. Another trend is the increasing adoption of mobile commerce, with more consumers using their smartphones to shop online and make payments. Additionally, cross-border e-commerce is also gaining traction, with Chinese consumers showing a growing interest in purchasing products from overseas.5. ChallengesDespite the rapid growth of the e-commerce industry in China, there are several challenges that the industry is facing. These include concerns about counterfeit products, data privacyissues, and intense competition among e-commerce platforms. In addition, the regulatory environment for e-commerce in China is constantly evolving, with new regulations introduced to address issues such as fake reviews and unfair competition practices.6. ConclusionIn conclusion, the e-commerce industry in China continues to thrive, driven by changing consumer behavior, technological innovations, and evolving market trends. As the industry matures, it will be important for businesses to adapt to these changes and find ways to differentiate themselves from competitors. By understanding the current situation of e-commerce in China, businesses can better position themselves to succeed in this rapidly evolving market.。
商务英语市场调查报告模板
Linking cause and effect: • because of / as a result of / due to / owing
to … • This means … • … leads to … • … results in …
A report
Findings 调查结果或比较结果
• It was found that … • … clearly show(s) that … • The following points summarize our key
findings. • The key findings are outlined below.
3000.00
2950 2700
2500.00 2300
2000.00
lau1n5c0h0e.d00 new10s0le0.t0t0er for subscribers
500.00
ran competition – very p三op维u柱la形r 图 1
0.00 Mar Apr May
Spending on Internet advertising for May Banners on other sites (euros/month)
Writing: A report
1. Read the information and the task below:
You work in the marketing department of your company and your line
manager has delegated to you the task of preparing a short report. You must report on the number of people visiting the company website in the last three months and propose a marketing strategy for the next three months. You have already made some handwritten notes on the information below.
市场调研报告英语模板
市场调研报告英语模板1. Executive SummaryThe executive summary should provide a brief overview of the market research report, including key findings, recommendations, and a summary of the research methodology.2. IntroductionThe introduction should provide an overview of the specific market being researched, including its size, scope, and key players.3. Research MethodologyThis section should outline the methodology used to collect and analyze data, including any surveys, interviews, or secondary research used.4. Market OverviewThis section should provide a detailed overview of the market, including market size, growth potential, and key trends and drivers.5. Market SegmentationThis section should analyze the market’s segmentation, including key customer segments, demographics, and buying behavior.6. Competitive AnalysisThis section should provide an analysis of the key players in the market, including their market share, product offerings, and competitive strategies.7. Customer AnalysisThis section should analyze the behavior and preferences of the target customers, including their needs, pain points, and purchase decision-making process.8. Market TrendsThis section should analyze the key trends and developments in the market, including technological advancements, regulatory changes, and consumer preferences.9. SWOT AnalysisThis section should provide a detailed analysis of the market’s strengths, weaknesses, opportunities, and threats.10. RecommendationsThis section should provide actionable recommendations based on the research findings, including strategies for market entry, product development, and marketing.11. ConclusionThe conclusion should summarize the key findings of the market research report and provide a final assessment of the market’s potential.12. AppendicesAny additional data, charts, or research materials should be included in the appendices.。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
关于旅游电子商务网站的市场调查和分析英文版商务英语内部编号：（YUUT-TBBY-MMUT-URRUY-UOOY-DBUYI-0128）Market research and analysis of tourism e-commerce Background:With rapid development of technology, internet has made great achievements. Global electronic commerce transaction has increased greatly within past decade years. So commercial tourism industry receives great challenges. As the network consumers and traveling market are increasing, e-commercial traveling show a huge advantage.The size of the online travel booking market continues to grow, and the growth rate is about 40%。
The size of 2014 is 24560 millionyuan,about eight times over 2008.After more than ten years of exploration, there have been quite a number of travel sites with information service ability, mainly including the regional websites, professional websites and portal travel channel.With the increasing competition in tourism market, traditional tourism industry must turn to tourism electronic commerce based on the internet to meet the needs of different travelers.And the rapid growth of the Internet users directly led to the rapid development of online travel. China's online travel booking market scale will continue to increase.Today we conduct an investigation about e-commercialtourism.According to statistics of the survey, so many conclusions are obtained.Discussion and summary:We receive 93questionnaires in total. There are 57 men and the others are women. As most traveling consumers are young, the majority of respondents’ age is between 21 to 30. When asked about the education background, more than a half of people hold undergraduate degrees, while the others hold college degrees and graduate degrees. Two thirds of respondents are not satisfied with the commercial traveling with a group. A plenty of tourists are seeking a new model of traveling to meet individual requirements. Before we plan to travel, there are many factors we will put into concern. Most people focus on traveling route, price, security, the quality of service and travel agents credit. Most respondents seek traveling information in different ways, such as surfing the internet, watching the advertisements of television and magazines, consulting the travel agency and seeking information from relatives. 81.7% of people are willing to receive information by the help of information. And almost all the people will seek the traveling destination information through the internet. When asked what kind of websites they will surf, most people choose the searching engine and the professional traveling website. However, 57% of people are not satisfied with international introduction of traveling attractions. While there are many factors that induct us to make decisions to choose the traveling destinations,most people think that the price, traveling route, accommodation and traffic are mostly important. While almost all the people search traveling information through the internet, only a few of them decide to buy holiday products directly. The majority of them surf internet to seek information or book hotels. What elements that restrict the purchase of tourism products are unreliability of online travel information, security problem and imperfect network service.The rise of tourism e-commerce is the inevitable trend of global economic integration of information, a real change for the tourism industry. Traditional tourism enterprises are gradually increasing tourism electronic commerce, and most enterprises have realized that the online business development is the trend of The Times. Part of the strong enterprises, such as some star hotels, travel agencies, begin to self-built website or use electronic travel agencies to develop network marketing channels.It contains infinite opportunities and challenges, improves the tourism service,and reduces transaction cost. High accessibility of tourism electronic commerce leads new competitors to join at any time, making the competition more fierce.China's tourism electronic commerce will continue to develop in the future. All kinds of online travel service providers, such as way of cattle and ctrip,have got the favour of venture investment, andcapital strength boosts its rapid development.In a word, with thedevelopment of the network, the prosperity of tourism will go on.The demand of tourists for online query, online booking will increase.By the influence of the surge in tourism industry scale,the growth of travel spending ,the improving domestic e-commerce environment,China's online travel booking market will continue to grown.。