人教英语选修九 unit 5 inside advertising Reading(课件) (共46张ppt)
Introduction
What is an advertisement?
How do advertisers make effective advertisements?
How effective are advertisements?
KEY WORDS
▪ advertisements ▪ advertisers ▪ effective ▪ ▪ In the passage, the author gives the definition
• Para 1 Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements.
• 甚至在我们穿的有些休闲服上也印着品 牌的名字，这就把我们变成了“移动广 告”。
difficult. ▪ adj. be fit to do / be fit for… ▪ R: 他适合这个岗位。 ▪ adj. He is fit for the position. ▪ R: vt. / vi. Eg. 这条裙子非常适合她。 ▪ The dress fitted her perfectly/well.
group.
It makes sense to make computer game ads _th_a_t_/_w_h__ic_h_ appeal to this group.
针对这个群体制作有吸引力的电脑游 戏广告是有意义的。 makes sense 合理,可行;有意义,说得通 照顾好自己的身体是明智之举。 It makes sense to take care of your health. 你的话毫无意义。
people. 广告是告知人们或对人们起影响作用的信息或
告示。
▪ ★inform sb. (of/about sth.) ▪ Please inform us of any changes of address. ▪ ★inform (that clause) ▪ I have been informed that the couple will
Para. 4 appeal to your target … : be attractive or interesting to;
▪ He fitted the photo into the frame.
▪ The doctor can’t fit in any more visits
this week.
安排时间;
fit in (with…) 适应
How do you fit in in the new company? ▪ He tried to fit in with the others, _b_u_t_it was
marry next year. ▪ be well-informed 消息灵通的
▪ Para 3: How do advertisers make effective advertisements?
▪ Advertisers must pay the media // for
displaying their ads. Their money would be wasted // if the message didn't reach its target
What is the purpose of each advertisement?
Encourage people to save water.
Encourage people to listen to the radio station
Encourage people to buy shoes of this brand
audience, in other words, the people the
advertisement intends to persuade. For
example, adolescent [ædə'les(ə)nt] boys are more likely to buy computer games than any other group, so it makes sense to make computer game ads // that appeal to this
What you say makes no sense.
Para. 3 fit in / into… …and how the product would fit into
their lives.
▪ The drawer is too small and the books won’t fit in. 放进去;
Unit 5 Inside Advertising
Pre-reading
Reading: How advertising works?Look at each of the
advertisements on the next two pages and discuss the question with a partner:
Encourage people to buy more bottles.
Tell people to become more aware of the importance of environment protection.
Persuade people to stop speeding
HOW ADVERTING WORKS
▪ 1. advertise vt. ▪ 1)If you want to ___s_e_ll__ your product,
you must advertise it.
▪ vi.(+for) ▪ 2)The company is advertising for typists
in the newspapers. ▪ advertiser ▪ advertisement ▪ advertising
我们的日常生活中充满了众多的广告信
息，可见了解广告如何发挥作用是很重
要的事情。
Para1
With
so many messages from advertisers filling our daily lives, it is important to understand how advertisements work.
Do you know how many ads you are exposed to in your daily life?
Para. 1 expose 接触 ▪ .vt. to uncover (to something harmful) 暴露
▪ 1) Don’t expose your skin to the sunlight. ▪ vt. disclose, make known 揭露 ▪ 2) Lu Xun exposed the evil of the old society
▪ He was exposed to art when he was a little child. n. exposure (to…)
▪ 流利的英语要求广泛地接触英语环境。
▪ Fluent English requires wide/extensive exposure to the English environment.
◎ Yao Ming has been described as the “Walking Great Wall” by some Western sportswriters.
姚明被西方一些体育新闻记者形容为“移动的长城”。 (比喻身材高大的中国人)
◎ He is the “walking dictionary” in our class.
R:With + O. + O.C. (to do/doing/done/ （with的复合结构） adj./adv./介词短语)
1)With nothing _t_o__d_o___(do) at the
weekend, I will sleep for a whole day.
2)With the work _d_o_n_e__(do), he left. 3) He was asleep with his head
__o_n_h_i_s_a_r_m__s _.（枕在手臂上）
4) Jack was lying on the bed with all his
clothes _o_n__.（穿着衣服）
Para. 2 An advertisement is a message or announcement that informs or influences
• 1. He attached a label to his uniform in case it might get lost. 贴上
• 2.He attached a stamp (to the letter). 贴上 • 3. Do you attach much importance to what he
said? 附上（重视） • 4. This hospita附l is属attached to our medical
department. a school attached to the university大学附属学校 • a child’s deep attachment to his parents
他是我们班上的“活词典”。 (比喻词汇量很大)
◎ You would become a “walking target” if you dressed in such a bright color.
人教版高中英语选修9课件 Unit 5 Inside advertising-Reading 课件
4. How do they decide where to advertise? They consider their budget and what medium is most likely to be seen or heard by the target consumer. 5. Does advertising work? Yes and no. People are not usually persuaded by ads to buy things they have no use for. However, ads do change people’s opinions over time.
4. Environment A. What does this advertisement encourage you to think? It encourages us to think of the sky,
air and our environment and about
how the environment is being spoiled.
How advertising works
How do Identify Advertisers 2 identify the target advertisers your _________________ group make target ______ and find out effective as much as possible about them, which advertiseme 3 forms ___________ the basisfor nts? decisions about what type of advertising techniques to use with this group.
高中英语Unit 5 Inside advertising--Reading 人教版选修九
Unit 5 Inside advertisingPart One: Teaching DesignPeriod 1: A sample lesson plan for reading(HOW ADVERTISING WORKS)AimsTo help students develop their reading abilityTo help students learn aboutadvertisingProcedures■Warming up by defining advertisingGood morning, class! Do you know what is advertising? Do know want to know some inside information about advertising?ADVERTISING is a paid form of municating a message by the use of various media. It is persuasive, informative, and designed to influence purchasing behavior or thought patterns.Now turn to page 42. We shall take HOW ADVERTISE WORKS today.■Warming up by learn to use “advertise〞Advertise: (v. t.) To give notice to; to inform or apprise; to notify; to make known; hence, to warn; -- often followed by of before the subject of information; as, to advertise a man of his loss. Advertise: (v. t.) To give public notice of; to announce publicly, esp. by a printed notice; as, to advertise goods for sale, a lost article, the sailing day of a vessel, a political meeting.■Warming up by looking and sayingWhat are these pictures for?Yes, they are for advertising goods. Could you say something about them? Could you make questions and answers about these pictures?But first let’s go to page 84 for some necessary information.I. Pre-readingHere are some questions and answers for the pictures I showed you just now. Read them and match them with the correct pictures. You may draw your own pictures to match them.Question1: What can be more terrible than watching these ads?Answer1: You could get someone watch the ads for you.Question2: Why are the ads on this page so small?Answer2: I don't want people to die, I just want them to suffer.Question3: What can I do if I want to order some of these products?Answer3: You can seek for medical care, but it's probably too late already.Question7: What is the purpose of these silly colours you use?Answer7: Turn your monitor off and read the black text on the screen, then you'll know ...Question8: Is it true that you grow banana-threes in Finland?Answer8: Nope, the climate is too hot for them to survive.II. Reading for formsRead the text HOW ADVERTISING WORKS to: cut/ the sentence into thought groups, blacken the predicative, darken the connectives and underline all the useful expressions.III. Copying expressions and making sentencesYou are asked to copy all the useful expressions into your notebook after class as homework. You may make your own sentences with each of these expressions.IV. Transforming informationRead the text again to find necessary information to plete the table below.V. Closing down by discovering what is funnyLook and find what is funny about these advertisements.Additional Materialsplete the summary of the text with one word in each blank.An advertisement is a message ___1__ announcement __2___ informs or influences people．__3___must pay the media for displaying their ads. In order to __4___ people to do something, __5___often appeal to our hopes and dreams __6___ our emotions．As __7___ as reaching the right audience with the right technique, __8___ must also place their __9___ in the right medium．However good an ___10__ is, people are unlikely to be __11___if the product is unsuitable for them．On the ___12__ hand，being constantly __13___ to advertisements can help to change our opinions __14___ time．(Key: 1. or 2. that 3. Advertisers 4. persuade 5. advertisements 6. or 7. well 8.advertisers 9. ads 10. advertisement 11. persuaded 12. other 13. exposed 14. over ) Notes to the special sentences1．With so many messages from advertisers filling our daily lives，it is important to understand how advertisements work．广告人用如此多的信息冲击我们的耳朵，了解一下广告运作确实重要。
新人教选修Book9 Unit5 Inside advertising Reading ppt课件
2020/12/2
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Obey your thirst.
2020/12/2
Things go better
wiபைடு நூலகம்h Coca-Cola.
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Take time to indulge.尽 情享受吧！
The new digital era 数码新时代
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Understanding the advertisements on page 42.
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C. Why do advertisers often use the “Buy one get one free” message? People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free.
B. What message does the advertisement give? If you wear our shoes you’ll have an exciting life, and be popular and have fun.
C. Do you think the message is true? Give reasons. No, because just wearing a certain brand of shoes won’t make you exciting, popular or have fun—it takes much more effort than that.
精选最新 人教版高中英语选修9课件：Unit 5 Inside advertising Reading(共37张PPT)
4. Environment
A. What does this advertisement encourage you to think? It encourages us to think of the sky, air and our environment and about how the environment is being spoiled.
On TV
At the cinema
On buses
On the radio In train stations
Compare advertisements
Compare the advertisements, which one is easier for you to remember? Why?
As explained in B, they are not really getting anything for free because the advertiser puts a price on the product that the consumer buys that will cover the cost of the “free” one.
5. “Speeding” and “How fast am I goive the
same purpose. What do both advertisements want people to do? They want people to stop speeding.
HOW ADVERTISING WORKS
Scan the headings of each section and get a general understanding of the text.
人教版高中英语Book 9 Unit 5 Inside advertising reading 教学
Solution 2 Advertising organizations
1. What do they do to make sure ads are ethical (morally correct)? • educate and support their members • make rules for everyone in the organization to
We need be edcated so we can judge the claims for ourselves.
the statements from advertisers
Show time
Suppose you are a consumer and a clerk in an advertising complaints board, please make up a dialogue of a complaint about one of the false ads in the passage. Consumer: • complain to the organization • give reasons Clerk: • evaluate the complaint • reject the complaint or recall the ad
All advertisers are not good or honest people.Fortunately, we have developed some ways to control advertising.
What is the purpose of this passage?
人教版高中英语选修9课件：Unit 5 Inside advertising Reading(共37张PPT)
HOW ADVERTISING WORKS
Scan the headings of each section and get a general understanding of the text.
Sum up the main idea of each section.
Section I (para.1) Introduction Section II What is an advertisement? (para. 2) Section III How do advertisers make (para. 3-7) effective advertisements? Section IV How effective are (para. 8-9) advertisements?
C. How else can advertisers make people more aware of our fragile environment? Tell people more and help them to be more aware of the importance of protecting our environment.
Look at the pictures on page 42-43 and discuss the questions about the advertisements.
1. Water A. What is the most common name for H2O?
Why did they call it H2O? H2O = water. H2O has been used instead of the word “water”, because it rhymes with “slow”. Rhymes (often called jingles) attract attention and are easily remembered.
选修九Unit5-Inside-advertising教案设计
本课内容为学生感兴趣的广告话题，而且本文内容与我们日常生活息息相关，教师可以此为契机，教授学生与本文有关的词汇及表达，相信能取得较好的课堂效果。
教学方法
1）自我学习2）合作探究3）启发教学
教学过程
1）采用图片导入，引起学生兴趣，使学生迅速进入本课探讨的主题——广告。
2）教学过程采用自我学习，合作探究，分组讨论、展示等多种方法。
4) put out their ads__________________
5) no more than_______________
6)吸引人们看也能吸引人们来听_______________________________
Part C (during the Class)
Step1Fast reading
The same techniques have been carried over into television advertising. Voices and music have been added to colour and pictures tocatch the ears as well as the eyes. Television ads are repeated over and over again so that the audience sees and hears them many times. Commercial television has mixed entertainment and advertising.
In order not to waste their money, the advertisers must make sure that the advertisements don’t miss their target audience, namely the people the advertisement mean to persuade.
新人教选修Book9 Unit5 Inside advertising Reading
latest fashions and like to be part
of a group.
பைடு நூலகம்
B. What message does the advertisement give? If you wear our shoes you’ll have an exciting life, and be popular and have fun.
HOW ADVERTING WORKS
Scanning
Scan the headings of each section and get a general understanding of the text.
Sum up the main idea of each section. Section I (para.1) Section II (para. 2) Section III (para. 3-7) Section IV (para. 8-9) Introduction What is an advertisement?
4. Environment A. What does this advertisement encourage you to think? It encourages us to think of the sky,
air and our environment and about
how the environment is being spoiled.
B. Both ads target a certain group of people. Who are they? Drivers. C. If you were a driver, which advertisement would have most effect
高中英语选修九Unit 5 Inside advertising-Reading课件
• 8. over time 随着时间的推移 overtime （副词）规定时间之外地；超时的
• 1) The pain of this failure will disappear over time . • 2) He’s been working overtime recently.
• rm v. 告诉,通知vi. 检举,告发vt. 通知,告诉,向...报告
• 1) relay on + n./ pron • 2) relay on sb to do sth. = rely on sb / sb’s doing sth. • 指望某人做某事，相信某人会做某事 • 3) rely on it that 相信……（事情） • 你不能指望Peter做任何他答应要做的事。 • You can’t rely on Peter to do whatever he promises.
Unit 5 Inside advertising
In newspapers In magazines On billboards
Everywhere
At the airport
Advertisements WHERE?
On TV
At the cinema
On buses On the radio
(hopes, dreams, emotions, desires…) 3) Use a suitable medium
How effective are ads?
A.When the product is suitable for them. B.If the product is unsuitable for people C.If the target audience is exposed to
高中英语选修9课件： Unit 5Inside advertisingReading 含解析 精品
4. How do they decide where to advertise? They consider their budget and what medium is most likely to be seen or heard by the target consumer.
5. Does advertising work? Yes and no. People are not usually persuaded by ads to buy things they have no use for. However, ads do change people’s opinions over time.
C. Why do advertisers often use the “Buy one get one free” message? People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free.
C. How else can advertisers make people more aware of our fragile environment? Tell people more and help them to be more aware of the importance of protecting our environment.
Obey your thirst.
Things go better with Coca-Cola.
Take time to indulge.尽 情享受吧！