商务英语写作概述.ppt

销售函
10 Invitation and Thank-yo邀u请L函et与te感r谢s 信
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11 Letters of Apology and
Congratulation
道歉信与祝贺信
12 Notice and Announce通m知e与nt通告
13 Memos and Minutes 备忘录与会议记录
BUSINESS WRITING
商务英语写作
2020/6/17
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Contents
1 An Overview of Business W商务ri写tin作g概述 2 Structure and Style of Bus商in务e信ss函的Le结t构te与rs格式 3 Sales-related Inquiries and询R盘e与p回li复es 4 Orders and Confirmation L订e单tt与er确s认函 5 Letters about Shipment 装运函
14 Preparing resumes 准备简历
15 Letters of Application申请信
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16 Letters of Recommen推da荐t信ion
17 Proposals
意向书
18 Organizing and Prepa报ri告ng Reports
19 Questionnaires
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I. Functions of Business Writing
Business writing has three functions:
1. To inform 2. To influence 3. To entertain
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To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations of the business.
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Tasks of this chapter
Ⅰ. Functions of Business Writing Ⅱ. Criteria for Effective Business Writing Ⅲ. Modern Changes Ⅳ. Basic Patterns of Writing
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To entertain
To secure the desired response, it is necessary to have an adequate knowledge of the English language and an understanding of human nature.
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To influence
A business message must also influence the reader’s attitudes and actions.
e.g. — letters promoting a product or service and seeking support for ideas and worthy causes presented to supervisors, stockholders, customers/clients, and others.
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Every business message is designed to achieve a specific business objective. Its success depends on what it says and to what extent it induces a favorable response from the reader.
e.g. — explain instructions to employees, announce meetings and procedures, acknowledge orders, accept contracts for services, etc.
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The major purpose of most of these messages is to have the receiver understand a body of information and concentrate on the logical presentation of the content.
The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader.
business asset.
Three reasons: 1) business is transacted in writing; 2) writing effectively helps increase company sales and profit; 3) proficiency in writing gives a personal advantage
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6 Letters About Payment and Settlement of Accounts 付款与结帐函
7 Routine Claims and Adju日s常tmBaidu Nhomakorabeae诉n与t 理赔
8 Persuasive Claims and R说e服fu性s索al赔s与拒绝函
9 Sales Letters
调查问卷
20 Business Agreements商务协议
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BUSINESS WRITING 商务英语写作
Unit 1
An Overview of Business Writing
商务写作概述
2020/6/17
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Why to improve writing skills？
The ability to write effectively is a valuable