牛津译林版高中英语必修四Unit 1《Advertising》
→ personal adj. 个人的，私人的→ person n. 人
9． poisonous adj.有毒的→ poison n．有毒物；毒药
(二)情境填词：下列句子分别说明了某个生词的含义或使用情 境，请填入该单词补全句子 1．A(n) target is a result that you are trying to achieve. 2．If you determine to do something, you make a decision to do
(二)归纳拓展全析考点
(1)appeal to appeal (to sb.) for sth. appeal to sb.to do sth.
(2)make an appeal for
吸引；引起兴趣；呼吁 为某事(向某人)呼吁 恳请/呼吁某人做某事 恳求……
①The idea of camping has never appealed to me. 对露营这种想法我从来就不感兴趣。 ②She appealed to her former husband to return their baby son. 她恳请前夫把他们的婴儿还回来。 ③They made an appeal to the local people for money to build the bridge. 为建造这座桥，他们呼吁当地人捐款。
an ad reach a
campaign 2.
audience.
Paragraph Main Idea
Supporting Details
To 3.determine your audience,
Who your
you will need to do a little
Two
target
4. research and explore what the
Unit 1n Ⅴ Project
语 语言点一
语言点二 语言点三
课 时
篇
跟
理
识理 应 记解 用
识理 记解
应识 用记
理应 解用
解 掌 拓 落 掌 拓 落掌 拓落
踪 检
握 展 实 握 展 实握 展实
测
Ⅰ.Choose the best answers according to How do you build an ad campaign. 1．What should be done first to determine the target
海报
3． packet n.
小包，小盒
4． tobacco n.
烟草，烟叶
5． essay n.
论说文，小品文
6． appeal vi. 有吸引力；呼吁，恳求 n．吸引力；呼吁，恳求
7． analysis n．分析，分析结果→ analyse vt. 分析
8． personally adv. 个别地；就本人而言；本人，亲自
says order to get trheaecmt to 6.
in a
certain way.
Paragraph Main Idea
Supporting Details
Four
The 8.approaches you
How to want to use should mdaeipnelnyd
7．reach 9.
(二)归纳拓展全析考点 (1)urge sb.to do sth. urge that ... (2)have an urge to do sth.
audience is
audience already thinks.
It's time to decide what you
What an want the audience to know or
Three
ad
think about. You should try to
campaign 5. appeal to the audience in
3．react vi.做出反应，回应 (一)背诵佳句培养语感
(鲜活例句)I want to know how they reacted to your
suggestion.
我想知道他们对你的建议有什么反应。
(二)归纳拓展全析考点
react to
对……做出反应
react with
与……发生化学反应
react against
their parents must give up smoking.
( T)
4．We use this slogan and picture to make them fully aware of
the damage that smoking does to their health.
( T)
Ⅲ.Fill in the form according to How do you build an ad campaign.
How do you build an ad campaign？
Paragrap Main Idea
h
Supporting Details
The Anplaadnnceadmpaign is a
definition 1.
program of ads
One
of
uscinergtavinarious types of ads to
it. 3．If you urge someone to do something, you try hard to
persuade him to do it. 4．When you react to something that has happened to you, you
behave in a particular way because of it. 5．If something shocks you, it makes you very surprised,
(二)归纳拓展全析考点
(1)determine to do sth. 决定做某事
determine wh-/that ... 决定……
determine sb. to do sth. 使某人下定决心做某事
(2)determined adj.
有决心的，坚决的
be determined to do sth. 下定决心做某事
on your target
the target audience and the
audience 10．kinds/types of ads
which reach the group best.
(一)根据所给词性和汉语意思写出单词
1． media n.
大众传播媒介，大众传播工具
2．poster n.
because you did not expect it.
1．determine vt. 确定，查明；决定；裁决 (一)背诵佳句培养语感 (教材原句)In order to determine your audience, you will need to do a little research and analysis in advance. 为了确定你的目标受众，你需要事先做点儿调查和分析。 (鲜活例句)They have determined where the new school will be built. 他们已决定在何处建新校。
①We determined to go to the railway station at once. 我们决定立刻去火车站。 ②The teacher's encouraging words determined him to study hard. 老师鼓励的话语使他下定决心努力学习。 ③I have been offered a large sum of money to go away, but I am determined to stay here. 虽然给我提供了一大笔搬迁费，可我还是决心留在这个地方。 [点津] be determined to do表示“决心做某事”的状态； determine to do表示“决心做某事”的动作。
2．appeal vi.有吸引力；呼吁，恳求n.吸引力；呼吁，恳求 (一)背诵佳句培养语感 (教材原句)It is important to always try to appeal to the audience in order to get them to react in a certain way. 为了让受众作出预期的反应，努力去吸引他们是很重要的。 (鲜活例句)The Beatles have never really lost their appeal. 披头士乐队的感染力经久不衰。
high-school students.
( T)
2．Our main aim is to discourage all the people in the world
from smoking.
( F)
3．If we can convince young people not to start to smoke,
audience? A．Do a little research. B．Create the message for the right people. C．Know what the audience already think. D．Get to know the audience.
2．How can a researcher know the way the audience will react?
A．Planning some questions. B．Talking with the audience. C．Gathering information from the research. D．Guessing how the audience will react.
Unit 1 Advertising课件 牛津译林版必修4课件
［结束语］Looking forward to your reply.
Li Hua
【厚积薄发】 Ⅰ. 完成句子
(1)我们每一个人都接触过商业广告。
has exposed to commercial advertisements Every one of us _____________________________________. (2)有时候广告会对产品的销售量有很大影响。
purchase (vt. ) 9. ________ (n . )
senior adj. ) (高中或大学)毕业年级的, 级别(或地位)高的 10. ______( (n . ) aspect (n. ) 12. ______ bargain (n. ) 13. _______ (vi. ) 高年级学生, 毕业班学生; 上司; 年纪较长的人 update (vt. & n. ) 更新; 提供最新信息; 使现代化 11. ______ 方面; 层面 便宜货; 协议 讨价还价 精致的; 绚丽的; 奢华的
知道, 意识到 ____________ 涉及, 关于; 处理, 应付 ____________________
鼓励某人做某事 _______________ 事先, 预先, 提前 _______________
16. deal with
17. encourage sb. to do sth.
18. in advance
n. 技巧 接触 泛滥成灾 对……有影响
【经典语篇】
(2013· 大纲版全国卷 )假定你是李华 , 自制了一些中国结
(Chinese knot), 给开网店的美国朋友 Tom写封信, 请他代卖,
要点包括:
1. 外观(尺寸、颜色、材料); 2. 象征意义; 3. 价格。 注意: 1. 词数100个左右; 2. 可以适当增加细节, 以使行文 连贯。
译林牛津高一英语4UnitAdvertising电子文本、课文注释及翻译
语篇翻译（一）课文注释AdvertisementsNowadays，we can find advertisements almost wherever we go。
we are so used to①them that we often do not even realize how many we see and hear in a day。
I did some research on② advertisements, and havesomevery important information to share with you.What is an advertisement?An advertisement uses words and pictures to persuade people to ③buy a product or service，or to believe in④ an idea. Newspapers，magazines, the Internet，radio and television are the most common places to find them。
There are two main types of advertisements--commercial advertisements and public service advertisements(PSAs)。
A commercial advertisements is one which someone has paid for⑤to advertise a product or service. PSAs are often run for free⑥，and are meant to⑦educate people about health，safety, or any other problem that affects public welfare⑧.Does an advertisement tell people the complete truth?There are laws to protect people from advertisements that cheat⑨people. However，we still must be aware of⑩the skilful methods usedin ads to try and sell us things。
牛津译林版高中英语必修四Unit 1《Advertising》(Word power)课件1[
Mr. Carter: That’s great. If we want to be the _m__a_r_k_e_t_l_ea_d__er_ in our field, we need to get as much information about
Jeans, shirts and dresses are on sale now. If you are one of the first ten ______ (luck) shoppers this weekend, you will receive a discount(折扣) card. So come this Saturday to one of our new stores to collect your free gift and start shopping at the place where you can find the clothes you have always wanted!
Unit 1 Advertising
Word power
Li Yang ----- Crazy English
Brain storming:
➢Suppose you are Li Yang, and you wish to produce a new kind of electrical dictionary(电子词典), what preparations should you make in order to attract most customers?
(产品)销售和市场营销
2013牛津译林版必修四Unit 1《Advertising》ppt课件
Homework :
read and find out the language points
• Guide 1 : listening and skimming(P1)
• 1.What is an ad campaign ? • 2 . What media can you use in an ad campaign ?
1.L1----2
• 3.what should be first consider?
Ⅱ.Questions based on Article 1
• 3.To determine your audience, someone must report the related information you. you will do ato little research a• 2.Who’s the target audience and why? • To discourage high-school teenagers, who are the target audience, from smoking. • 3.The following approaches to achieving the goal are used except ________. A. Tell teenagers to care about health and future. B. Educate teenagers about the bad physical effects of smoking and those on the people around them. C. Tell them smoking is not cool or attractive, on the contrary, which makes people smell terrible. D. Convince the parents to urge their children to give up smoking.
Unit1Advertising短语梳理(牛津译林版必修4)
M4 U1 Advertising短语归纳Welcome & Reading1.make sb. aware of the needs of othersbe aware of sth2.social problems3.be used to sth./doing sthbe used to do sthused to do sth4.do some research on/into sth5.share sth with sb.6.persuade sb to do sth=persuade sb into doing sth7.believe in=trustmercial advertisementspublic service advertisements9.pay (money) for sth10.for free=free of charge11.be meant/intended to do sthbe meant/intended for sth./sb.12.mean to do sthmean doing sth13.public welfare14.protect sb from sth15.cheat sb into doing sth=fool sb into doing sthcheat in exams16.make a fool of sb.17.even if=even thoughas if=as though18.bad breathhold one’s breathout of breathtake a deep breath19.cure sb of sthcure his cancer=cure him of cancercure him of the bad habit20.be proud of21.feel pleased withIt’s a/my pleasure.With pleasure.a pleasant smell/voicethe pleasing news22.make a connection with23.fall for the trickplay tricks on......trick sb. into doing sthment on sthmake comments on sth.25.not all adsall......not......both not...=not...both...26.aim to do sthaim at sth=be aimed at sth27.lead/live a hard life28.how to deal with=what to do withthe book deals with history.29.benefit the publicbenefit from......get benefit from...be beneficial to sth/sb=be of benefit to sb/sth.30.Follow/take the advice/suggestions31.wish to do sth32.when it comes to sth/sb33.be a slave to +n.34.be supposed to do sthWord power, grammar&task1.at low/high prices2.be tired of ...3.open two new branches4.in the downtown area5.on sale6.be popular with...7.in the face of pressure8.recommend a book to merecommend doing sthrecommend sb to do sthrecommend that sb. (should) do sth9.be amazed by sth10.the fantastic storye across12.senior high studentsbe senior to sb.13.skilful writingbe skilful at/in sth14.eye-catching logos15.make good use of ...16.be satisfied with...17.rise/go up to/by...18.decrease/fall to/by...19.be optimistic about...20.bargain with sb about/over/for sth Project1. a planned programme2.reach a certain audience3.have a clear aim in mind4.figure out5.get sb to do sthmake/let/have sb do sth6.three major questions7.determine to do sthbe determined to do sth8.do a little research9.in advance 10.it is time to do sthit is time that sb did sth.it si time that sb should do sth11.appeal to the audienceappeal to sb. to do sth12.react to sth13.care about14.be concerned with/about...15.get the message across to sb16.put together17.depend onit depends.18.due to19.poisonous chemicals20.result in lung cancer and heart disease21.cost countries a lot of money22.cause great damage to ...23.choose...as...24.discourage sb from doing sth.25.convince sb to do sthconvince sb of sthbe convinced of sth26.urge sb to do sthurge sth on/upon sburge that sb. (should) do sth27.provide students with more informationrm about/of sthanize an essay competition30.as well31.be fully aware of32.shock sb into doing sth33.be related to sth/doing sth.。
牛津译林版必修4 Unit1 Advertising课件(共50张PPT)
讨价还价；讲条件 6. bargain vi. __________ 便宜货，议价；协议 n. __________
【归纳】 (1) bargain with sb. about/over/for sth. (和某人就某事)讨价还价 (2) make a bargain with sb. 和某人达成协议 (3) a good/bad bargain 买得(不)合算
【运用】
recommend this play to all lovers ① I can _____________________ of good theatre. 我把这个剧推荐给所有爱好优秀戏剧的人。 recommend me a good book/ ② Can you __________________________? recommend a good book to me 你能给我介绍一本好书 吗? recommend reporting the ③ We strongly ___________________ incident to the police. 我们强烈建议报警。
(should) buy ④ We recommend that you ____________ travel insurance on all holidays. 我们建议您为所有假期都购买旅行保险。 ⑤ It is often recommended that one __________________ (should) lose weight to reduce cancer risk. 有人经常建议人们减肥来减小患癌症的风 险。
3. comment n. & v. ___________ 评论，评价，议论 【归纳】 ⑴ make a comment/comments on/about sth. 对……作出评论 ⑵ no comment 无可奉告 ⑶ comment on/upon 评论，注释 ⑷ comment that ... 评论……
【优质课件】牛津译林版高中英语必修四Unit 1Advertising同步4优秀课件.ppt
He said，“Do you want to go by train or by plane？” →He asked me whether I wanted to go by train or by plane. [点津] 直接引语为疑问句时，若引述动词为say, 改成 间接引语时应将其改为ask。 [助记] 一般疑问句式直接引语变为间接引语的口诀： whether/ if接引语，陈述语序莫忘记；人称、时态和状 语，变化需用陈述句。 (3)特殊疑问句变为间接引语时，用原疑问词引导，变为 宾语从句。语序改为陈述句语序。
The soldier said to us, “Please stand closer to me.” →The soldier asked us to stand closer to him. “Don't play in the street！” the father said to his son. →The father warned his son not to play in the street. [点津] (1)直接引语为祈使句，若句中没有称呼语，变为间接引语 时，应根据句意给动词ask, tell, order等补上适当的宾语。 (2)直接引语祈使句中的please在间接引语中必须省去。
直接引语的时态 一般现在时 现在进行时 现在完成时 一般过去时 过去完成时 一般将来时
间接引语的时态 一般过去时 过去进行时 过去完成时 过去完成时 过去完成时 过去将来时
The teacher said, “You are doing OK.” →The teacher said that we were doing OK. (现在进行时变为 过去进行时)
I asked her, “Where have you spent your holiday？” →I asked her where she had spent her holiday. (现在完成时变 为过去完成时) [点津] 下列情况中，直接引语变为间接引语时，时态不变： (1)直接引语如果陈述的是客观事实或真理，当其变为间接引语 时，不管主句用的是什么时态，间接引语的时态都不变。 (2)直接引语中有明确表示过去时间的状语，变间接引语时仍保 持过去时。 “The earth moves around the sun”， my father said to me. →My father told me the earth moves around the sun. John said, “I was born on June 8,1982.” →John said he was born on June 8,1982.
高中英语 Unit 1《Advertising》Grammar课件 牛津译林必修4
direct speech
this
reported speech
that
these
those
come
go
Reported speech: (1) statements
We use noun clauses introduced by “that” to report statements.
2. “Don’t worry, Mickey,” Jen said. →
Jen asked Mickey not to worry.
☆ There are other verbs that can be used in this structure to report imperative sentences:
The writer told us to think about why we should do the things the ad suggested.
★ To report imperative sentences, we use the structure: reporting verb + obj. + (not) to-infinitive
tomorrow
→ the next day / the following day / on Thursday , etc.
yesterday
→ the day before / the previous day / on Tuesday, etc.
next month
→ the month after / the following month / in July, etc.
she was
The table below shows how we usually change the tenses when the reporting verb is in the past tense.
译林牛津高一英语模块4Unit1Advertising知识点详解教案
模块4Un it 1 Advertis ing重点单词1. persuade vt.说服，劝服persuasive adj. 有说服力的【常见搭配】【名师点拨】persuade sb. to do sth指成功地说服某人做某事；advise sb. to do sth.指建议某人做某事。
【即时演练】A:用常见搭配填空1. We ____________________ h is foolish pla n.2. He ____________________ l ending him all my savi ngs.3. Fin ally, his friend ___________________ give up the dan gerous trip.【答案】1. persuaded him out of 2. persuaded me into 3. persuaded him toB:单选(2012 全国卷I) If she does n't want to go, nothing you can say will _______ her.A. persuadeB. promiseC. in viteD. support【解析】句意：如果她不想去，你说什么也劝服不了她。
persuade"说服，劝服” ;promise"允诺，答应” ;invite "邀请” ;support "支持”。
【答案】A2. cure vt.治愈，治疗n.治愈，疗程；疗法；对策，克服的方法【常见搭配】■This new medicine will cure you of your cough.这种新药会治好你的咳嗽。
■A certain cure for this illness is not found yet.这种病尚无有效的治疗方法。
Drivers around the world won der if there is a ____ for the rising price of oil.A. wayB. medici neC. cureD. method【解析】句意：全世界的驾驶员都想知道是否有方法应对不断上涨的油价。
牛津译林版高中英语必修四unit 1 advertising(welcome to the unit)(共74张ppt)
Two main types of advertisements
PSAs
Commercial ads
educate people about problems in society or about people who need help
encourage people to buy a product or service
Don't drink and drive.
Don't smoke.
Protect the environment.
A public service ad
Protect water.
Futher thinking
What makes a good slogan? What are the qualities of a good slogan?
Success,we all create together!
Ensure each child a chance to be succesful and perfect!
• Do our best,enjoy ourselves!
Do our best,enjoy ourselves.
Do our best,enjoy ourselves.
(Welcome to the unit)
Welcome to the unit
Enjoy some impressive advertisements
How much do you know about advertisements?
have spokesmen or spokeswomen
After advertising, more wonderful…