绿色设计与情感回归

工业设计专业英语课程作业第一部分：外文翻译*名：***学号：************班级：艺术工业设计082原文：More importantly, designers connecting link between the product and people. T hey can lead and change the way people use products, while responsible for these products and services.Designed to influence people's lifestyles and socio-cultural cha nges. It has gradually grown accustomed through the design to reflect their social s tatus and personal taste. Design is 'consumerism' of the promoter of products from style 'planned obsolescence', speed up the pace of product replacement. Design is also involved in advertising activities, thus further boosting consumer spending. Is d esigned to make social and cultural changes took place, while the majority of them represents a certain lifestyle, so in theory, 'green lifestyle' could also be that peopl e praise and follow, this lifestyle is not unusual to be frugal, but is to promote a l ow-key and simple way of life as much as possible.The commercial value of Industrial Design increasingly recognized and valued b y a number of manufacturers, designers in a number of the company's R & D department has been entrusted with the task, all this allows designers to have the opportunity to demonstrate their ability to deal with environmental issues, as well as environmental issues, ethical a sense of responsibility.'Green design' from the sco pe of non-mainstream areas to expand into the mainstream.With the 'Green Design' approach and the associated name of the many people in this article follow the common concepts, collectively referred to as the design fr om an environmental point of view of the design method for 'green design'. 'Green design' focuses on the impact of nature and the resolution of certain individual iss ues, such as resource and energy efficiency, reducing waste through recycling and s o on. In some developed countries, abandoned most of metals and plastics can now be sorted and recycled, or re-use of the sorting carried out. To enhance household garbage sorting and 'emerged' in the product design, waste management has beco me one of the hot contemporary industrial design.Eco-design, also known as life cycle design, namely the use of ecological thinki ng, in the product life cycle, to give priority products environmental attributes, in a ddition to considering the product performance, quality and cost, but also take into account the product recovery and processing. The product must also take into acc ount the economic, functional and aesthetic factors.Product eco-design its basic theo retical foundation of industrial ecology in the theory of industrial metabolism and li fe cycle assessment.Sustainable design is a broader design approach than the earlier ones. Involved in more aspects, such as the nation's future development phase and the sharing of resources in the development of future generations, how to ensure the functionalit y of the product at the same time, reducing the burden on the entire planet. A typ ical theory is to improve the efficiency of products, while promoting the services as sociated with development of the system: To study the products of the necessary f unctions for the user to extend the life of the product; for product development of the sustainability of the overall system design, rather than just the design of the product itself is more important.The focus of sustainable product design, product life-cycle impact of external factors analysis.In addition, thereis other product design optimization method. Such as environ mental materials (recyclable and recycled materials) use. Studies have shown that, i n order to change the impact on the environment of the wasteful consumption of t he status quo, to the earth's resources for sustainable development in the consumpt ion level of development, our long-term goal should be to strive to build stronger l ong-term with the product links. For these originally, in the development of environ mentally friendly products to extend the life of the product is more important than other strategies, while also encouraging consumers to form sustainable, long-term c onsumption patterns.Designer is also the founder of design style and taste, the product of the visua l image of environmental protection will also have an indirect impact.Is mainly refle cted in the product lifetime of two aspects of the relative choice of materials. Beca use people in the past way of life caused by a large number of product varieties o bsolete, and the frequent replacement of the speed of products for environmental p rotection had a bad effect, if they can extend the product life time, we can reduce the unnecessary waste of resources. Studies have shown that in promoting existing products obsolete, consumers of psychological factors and materials play an importa nt role. Relative prosperity in the material economy of today, often likes and dislik es of consumers for some products directly to determine the 'life'.In some point of view, 'green design' cannot be seen as a style of performance.The success of 'green design' products from the designer a high degree of awareness o f environmental issues, and in the design and development process, designers and r elevant organizations to use the experience, knowledge and creativity of crystallizati on. At present there are several general design themes and trends:1) The use of natural materials in order to 'raw' form of furniture products, b uilding materials and fabrics to be reflected and utilized.2) The nostalgia of the simple style, well into the 'high tech' factor, allowing u sers to find product is amiable, warm.3) Utility and energy conservation.4) Emphasized the use of the material economy, get rid of useless features and purely decorative style, and create vivid shape and return to the classic simplicity.5) The multi-purpose product design, changes can increase the fun by design, t o avoid boredom and replacement needs; it can upgrade, update, by as little as pos sible to use other materials to extend the life; the use of 'add-on smart' or disman tling components.6) The products and services, the non-materialistic.7) The combination of design and cycle schemes.We do not simply believe in a clear recyclable materials, the product will certa inly be a 'green product', because the product recyclability of products may become obsolete to accelerate the speed of an excuse, people have recognized the appeara nce of recyclable materials, the degree may also be would have an impact on prod uct sales.When the 'Green Design' gradual integration into the mainstream product design, designers face is not only a small number of 'green fanatics', but ordinary c onsumers. If you only focus on the design functionality, while the neglect of the ae sthetic needs of the user, you cannot extend the product life.People-oriented design ideas from the European Renaissance of the humanitaria n ideology. To promote care of people pay attention to people, people-centered wor ld view. In terms of modern product design, human-centered thinking that is the co re of the design process, the coordination of product - social - environment relation ships between these three. Of human knowledge and transform the nature, purpose is simply to create a good human being living conditions and environment for dev elopment. However, this simple truth, have repeatedly been vague and misinterprete d. In the past quite a long period of time, people's respect through a variety of act ivities are acts of science and technology as a means to conquer nature for the pur pose, to growth of material wealth as the driving force of the traditional developme nt model, to a certain extent, the destruction of human Lai basis in order to surviv e, people at the same time trying to conquer nature, often become the object of be ing a natural punishment. Large industrial era machinery of industrial product is a very typical example, their presence to meet people's material needs, can bring wit h it more of an emotional loss and the living environment of the hit. Repeatedly b y natural warnings, people began to realize that the essence of people-oriented is a real concern of humanity, people started digging people and the harmonious relati onship between society and nature. The product design, product-oriented pursuit of emotional and humane products emphasize the purpose of people-oriented under t he natural. And people - society - environment, harmonious relations in product de sign can also be understood as personal qualities - products - emotional harmony. Materials, environmental protection, technology is simple, beautiful shape, making ex cellent products is the people really psychologically acceptable.Second, the values of stress also contributed to people for emotional awarenes s. In the past quite a long period of time, the design process is seen as an artistic process, the artist's aesthetic choices to replace the more often the user can only be passively accepted. Such an outcome, making the distance between the product a nd the user has become increasingly alienated, people even do not feel the product, with any function other than to enjoy. The feelings of the people and therefore be come numb up. As the market changes in the mode of operation, the user's thinkin g of a more active participation in the design process, the designer is no longer an artist, a professional designer should be to reconcile a variety of design factors. T he pursuit of good design is the recognition of values, ideas of resonance, emotiona l touch. Thoughts on design-related emotions also were born in the fertile soil whe re the values set.In addition, the design of the regional culture and promote the protection of p eople also reflects the concern for the feelings. Design is no longer the pursuit of v olume, standardization brought about by a single aesthetic, but to diversify into acc ount. The emotional needs of the design was gradually realized that it was multi-di rectional. Regional differences in the deposition as well as the name of ethnic cultu re, customs and practices which are in the design to be discussed and explored. In the end, be able to reflect the name of ethnic identity and personality of the prod uct is designed for success stories. This is the design of emotion-oriented evidence. Of modern product design, product and make people aware of the relationship bet ween communication, the design also focused on how to locate the user object's e motional needs and how to express such feelings, the design of various forms of e motional factors for considerations change is more comprehensive than ever.If the design theory for the design of the improvement means that people re-t hink, then the birth of a new design type is the most realistic and practical needs and the most direct response is all about. More and more on the emotional issues were referred to the process of designing for, so people were the design, interface design, interaction design, accessible design, and so a series of related to the design of communication and emotional way of thinking has been more and more to atte ntion and research, and ultimately applied to the design and production process. Pr oduct design and all kinds of psychology, sociology and other disciplines related to human characteristics of the study of collaborative research between the guidance h as become an important part of the design.ConclusionWhether the product design and development from the vertical profile view, or from the horizontal status of a modern product design, look at the relationship be tween the various disciplines, Emotional Design has undoubtedly become a contemp orary design, one of the most popular topics. People gradually realize that product design process, designers of the product of the soul to give the process is essential. Here the soul refers to the expressed product, and can communicate with the user -generated emotions. In other words, modern product design should be a planning activities related to emotion, early stage of development is no longer a simple phys ical modeling process. Its entire design process, a certain sense, is a physical emoti onal process. Contemporary designers should also be taken fully into account in the design of emotional factors, grasp the emotional positioning, designed to communic ate with the real products. Such a materialistic in the modern information era of ra pid change, due to the severe lack of emotional feeling, it is the demand for the e motional satisfaction of a period of time than ever before are obviously urgent. Des igners will face more challenges and responsibilities of a good design to meet the f unction, on the basis of serving other, and more are expected to return is the emo tional.The requirements of sustainable development of society indicates that 'green de sign' remains will be the 21st century, one of the hot industrial design. In order toreduce environmental problems, designers should be the product environmental pe rformance improvement, environmental issues and want to have a good understandi ng of their impact; this was in science and Technology than ever before to learn m ore about, and needs to creativity, new thinking and imaginative. 'Green design' to the Industrial Design has brought additional challenges, it also brings more opportu nities.世纪60年代末著名的工业设计师及教育家维可多·佩帕尼克就出版了在设计界引起强烈反响的著作《为现实生活而设计》，在书中提出了在当时与众不同的观点，他认为我们周边的事物都是由设计师创造的，设计师在市场销售和用户满意度方面不单单只是起到“美化”的作用，同时应强调设计师的社会及道德的伦理价值。