万豪酒店设计标准DS-MHR-Intl-2005Jan-M05-Retail
J A N U A R Y 2 0 0 5
International
Design Standards M
O D U L E
R E T A I L 5
5 - Retail Marriott Hotel - International
Retail Spaces
Table of Contents
Subject ................................................................................. Page
A.General Requirements (1)
B.Branded Retail Store (3)
C.Foodservice Retail Outlets (5)
D.Service Retail (6)
E.System Features (7)
Module Organization
? This Module is a part of an integrated series of 17 Modules.
? Coordination with information from other Modules is required.
? The reference symbol
includes additional information.
Marriott Confidential and Proprietary Information
The contents of the Design Standards are confidential and proprietary to Marriott
International, Inc. and may not be reproduced, disclosed, distributed or used
without the express permission of an authorized representative of Marriott.
Copyright, Marriott International, Inc., unpublished material. All rights Reserved
5 - B January 2005Design Standards - Copyright, Marriott International, Inc.
Marriott Hotel - International Retail - 5
Retail Spaces
A. General Requirements
1. P rogram: A Branded Core Store is the required minimum
retail program.
?Market analysis may dictate requirements for additional
retail outlets as outlined in the project Facilities Program.
?At resorts, provide multiple retail outlets that support the
destination experience.
?Retail programs and core product selections require
careful development to avoid conflicts with local laws,
religious customs and cultural sensitivities of the hotel's
region.
?Refer to the “Retail Design Guide” for additional
information that includes space requirements and typical
fixtures and wall elevations.
+ The “Retail Design Guide” is to be interpreted by a
retail design professional.
2. Space Planning:
?Overall vibrant, current and exciting shopping
environment.
?Clear site lines from the Lobby
?Custom interiors that complement the hotel's public
spaces
Retail Adjacency Diagram
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5 - Retail Marriott Hotel - International
3. Review and Approvals: In order to avoid operational
conflicts with the hotel, coordinate with the hotel public
area interior design, adjoining areas and the overall
character of the property. Submit the following
associated hotel retail program features to obtain
approval from Marriott:
?Retail market concept(s)
?Location of assigned retail areas
?Retail mix and placement of concession spaces
?Retail design consultant
?Operating hours / time
?Lease agreements, additional conditions, retail
requirements and any exclusive agreements.
?Entrance / storefront designs and visible retail
features.
? Retail graphics / merchandising signage visible in
public areas.
?Illuminated signage / lighting designs, permanent and
temporary, when appropriate and if allowed.
?Graphics to support retail concept / theme. Use of
vendor provided equipment and fixtures is not allowed
unless prior approval is obtained.
?Proposed finish millwork and cabinetry design
features for built-in and free standing displays.
4. Coordination:
?Retail space finishes and lighting
?Retail entrances and storefront designs
5. Design Requirements: Provide the following:
?Retail interiors consistent with theme and
design/finishes of public spaces.
?One or two entry points that are wide enough to
encourage casual entry into the space - 1.8 m (6 ft.)
minimum.
?Adjustable shelving conducive to merchandising along
perimeter walls.
?Recessed fluorescent or incandescent can lights in
addition to accent lighting in focal areas.
?Necessary power and data lines with light switches,
thermostats and alarm system controls located in the
office/storage area. <15> <13>
?Water lines, if needed in the design concept.
?Compliance to ADA guidelines
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Marriott Hotel - International Retail - 5
6. Retail Outlets: Typically consist of one or a combination of
the following:
?Branded Retail Store (required minimum)
+ Core: Sundry Items (Hurried Zone for rushed
shopping)
+ Pantry: Light food, beverages and snacks
+ Regional: Regional products and food that reflect the
local flavor of the area (Dweller Zone for casual
shopping)
?Foodservice Retail Outlets
? Service Retail
B. Branded Retail Store
1. Program: The Branded Retail Store is a combination of
Core (sundries), Pantry (snacks) and Regional (gift items
reflecting the local area). The proportion of each in the retail
mix is determined by market demands. Layout per “Retail
Design Guide”, detailing the hurried / dweller zones.
2. Relationship: The following criteria guides the positioning of
the Store:
?Locate in the path of travel between the Lobby entrance,
Front Desk and passenger elevators.
?Do not locate adjacent to Front Desk.
?Ensure the Lobby location is visually apparent but not a
focal point that will disrupt the residential quality of the
Lobby.
3. Size/Area: 50 m2 (550 sq. ft.) minimum.
?Approximately 15% of the retail floor space allocated to
back of store functions – office and retail storage.
?When coffee is included, provide additional floor space.
4. Space Design:
?Storefront: Arrange and design customized storefront
that blends completely with the overall character of the
hotel to provide visual exposure of merchandise from the
public circulation area.
?Cash Wrap: Provide in a central location to maximize
customer recognition allowing for site lines to all areas of
the store facing the store entrance.
?Merchandising Areas: Design space to maximize areas
to display retail products. Provide unobstructed wall
areas, shelving, counter tops and cabinets to locate and
display merchandise.
5. Storage: Provide merchandise storage in undercounter,
solid millwork storage cabinets (not to exceed 46 cm high
(18 inch)) without compromising merchandising area
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6. Product Mix: Accommodate basic guest needs by
providing Marriott's standard core products from the
following categories:
Core: The minimum retail is basic sundry items.
?Sundry / toiletry products
?Mailing / shipping material
?Basic travel items
? Reading materials
? Services
?Stationery / paper-goods
?Tobacco and related tobacco products
? Greeting Cards
Pantry Products:
?Food / candy and snack items
? Beverages (chilled)
? Ice cream
?Wine/beer (if allowed)
Regional Products: Incorporate regional items and
apparel and to provide broader selection of consumable
and commercial items.
?Seasonal gift items
?Regional gifts and food items
? Apparel
?Jewelry, art and artifacts
7. Operating Hours: Typical hours of operation (7 days of
the week) for Retail Store:
?Opening Time: 0700 to 1000
?Closing Time: 2200 to 2400
8. Features:
? Utilize millwork for storefront and merchandising
display consistent with the hotel Lobby design.
?Include a point of sale (cash register) that is recessed
in counter top. Wiring and back of register are
shielded from customer view.
?Provide refrigerated self-serve glass front beverage
coolers integrated with the interiors.
9. Construction:
?Walls: Extend walls to structure above, for security
?Doors: Secure wide openings with sliding grill. Secure
narrow openings with hinged full light glass door.
?Limit glazed walls to entry and front of the store and
coordinate open or glazed portions of storefronts with
merchandising display to avoid unsightly views.
Completely glazed walls are unacceptable.
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Marriott Hotel - International Retail - 5
?Locate requisite thermostats, vent ducts, receptacles and
alarms unobtrusively in non-merchandisable spaces.
?General Lighting: Provide fluorescent or incandescent
lighting with 480 to 540 lux (45 to 50 footcandles) at
91 cm (36 inches)
?Feature Lighting: Provide 1600 to 1900 vertical lux (150
to 180 vertical footcandles) to highlight retail
presentations.
?Utilities: All utilities are to run in the wall or floor. Vertical
utility poles are unacceptable. <13> <15>
?Speakers: Conceal speakers in ceiling and wire to
control located in office / storage area. <13D>
10. Finishes:
?Flooring: A combination of carpet and hard surface
flooring, depending on product mix.
?Ceiling: Gypsum board, painted
?Walls: As detailed by Retail Designer.
11. Security: <13E> Provide per Loss Prevention Review:
?Surveillance Cameras: When required, locate per Loss
Prevention Review. Prohibited in changing areas.
?Theft Deterrent System: When required, provide under
floor magnetic product tagging theft deterrent system (no
exposed pedestals).
C. Foodservice Retail Outlets
1. Program: Provide guests options for food and beverage
items, support and promote the reputation of the hotel and
culinary talents of the hotel's food and beverage outlets and
catering department and to generate additional revenue.
?See the Project Facilities Program and Module <3> Food
& Beverage Concepts for project specific requirements.
?Facilities are managed by the hotel and limited to
complementary extensions of the hotel's adjacent food
and beverage outlets.
?Merchandising program examples:
+ Bakery
+ Beverages
+ Cheeses
+ Fruits
+ Gourmet coffee
+ Salads
+ Sandwiches
+ Liquor, wine and beer (if allowed)
2. Relationship: In order of priority, the following criteria will
typically guide positioning of the foodservice spaces.
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?Tangent to and in conjunction with the reception area
of the 3-Meal Restaurant. This position permits shared
utilization of personnel and in particular, cashiering
functions.
?At a position close to, however, not directly associated
with the Lobby Lounge or High Tea Lounge. This
location may also permit direct exterior exposure
which may be advantageous to direct outside
marketing and sales programs.
?In conjunction with any hotel Retail Area.
?Consider the importance / convenience of direct
access to back-of-house servicing and circulation.
3. S ize/Area: Approximately 9 to 93 m2 (100 to 1000 sq. ft.)
excluding any adjacent cafe seating.
4. Features:
?Architectural Configuration: Outlet may be a traditional
store concept or an open front café / brasserie design.
?Product Displays: In refrigerated and non-refrigerated
display cases, self-serve and attendant-assisted bins,
canisters and shelving kiosks that complement store
concept and interior.
D. Service Retail
1. Program: Occasionally, and in response to a market
analysis of location, commercial opportunities and
demands, the hotel may support additional leased retail
stores, services, or an independent Retail Area of
concession stores. Additional retail stores may include
the following:
?Barber / beauty salon
? Florist
? Business Center
? Rental counters
? Shoe shine
? Travel agency
2. Review and Approvals: Location, type, and size are
subject to Marriott approval as indicated in Section A -
General Requirements of this Module.
3. Relationship: Following criteria will generally guide the
design of Retail Area facilities:
?Shopping Area: Position and design as independent
and self-contained facilities. Restrict access to and
dependence on the hotel's back-of-house, service and
dock areas.
?Guest Access: From connecting gallery from Main
Reception and Lobby; securable and controlled by
hotel management.
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? General Public Access: From an independent entrance,
separate from the hotel.
? Facades: Design layouts and facades to maintain
consistent and uniform merchandising.
4. Retail Management:
Marriott Managed Leased Space: If Marriott manages retail
concessions, provide unfinished "shell" space with access to
mechanical, plumbing and electrical.
? Access to and dependence of the hotel's facilities,
services, and employees is restricted.
? Must compliment overall hotel retail program and not
compete with other outlets.
Non-Marriott Management: Service Retail spaces are only
included in the hotel program under limited conditions when
reviewed and approved by Marriott.
? Facilities and services of any such Service Retail space
not approved or directly managed by Marriott shall be
separate and independent of the hotel and therefore
shall not be located within, proximate to, or associated
with the hotel.
? There shall be no contractual relationship between the
hotel or hotel manager and the unapproved General and
Service Retail operation, including for example, any
ownership interest or profit sharing. The hotel will not
provide, promote, support, assist, reimburse, barter, and
share any of the operational services or facilities or any
others of a similar nature listed in Module <3> for
Entertainment Lounges.
? If such hotel support facilities or services are requested
for Service Retail spaces, they will be offered at non-
preferential, market rates at Marriott's sole discretion. E. System Features
1. Coordination: Coordinate with requirements of other
Modules including:
? 13A - Network Cabling & Facilities
? 13B - Computer Equipment & Applications
? 13C - Telecommunications
? 13D - Audio / Visual
? 13E - Security
? 14 - Fire Protection / Life Safety
? 15 - Mechanical, Plumbing & Electrical
?
16A - Materials & Products
? 16B - Signage & Graphics
? 16C - Furniture, Fixtures & Equipment (FF&E)