销售培训外贸英语函电
《外贸英语函电》教案
《外贸英语函电》教案一、教学目标1. 知识目标：（1）掌握外贸英语函电的基本格式和常用表达。
（2）了解国际贸易流程中函电交流的重要性。
（3）熟悉各种外贸场景下的函电写作技巧。
2. 技能目标：（1）能够熟练运用英语进行外贸函电的交流。
（3）提高国际贸易实务操作能力。
3. 情感目标：（1）激发学生对外贸英语函电的学习兴趣。
（2）培养学生的团队合作意识和沟通协作能力。
二、教学内容1. 外贸英语函电的基本格式和常用表达。
2. 国际贸易流程中函电交流的重要性。
3. 各类外贸场景下的函电写作技巧。
4. 外贸函电的实际操作演练。
三、教学方法1. 讲授法：讲解外贸英语函电的基本格式、常用表达和写作技巧。
2. 案例分析法：分析实际外贸案例，让学生了解函电在实际工作中的应用。
3. 角色扮演法：分组进行角色扮演，模拟外贸场景，进行函电交流。
4. 讨论法：引导学生针对函电中的问题进行讨论，提高解决问题的能力。
四、教学步骤1. 导入：介绍外贸英语函电在国际贸易中的重要性。
2. 讲解：讲解外贸英语函电的基本格式和常用表达。
3. 案例分析：分析实际外贸案例，让学生了解函电在实际工作中的应用。
4. 角色扮演：分组进行角色扮演，模拟外贸场景，进行函电交流。
5. 讨论：引导学生针对函电中的问题进行讨论，提高解决问题的能力。
五、教学评价1. 平时成绩：考察学生在课堂上的参与程度、讨论表现等。
2. 实践作业：布置实际外贸函电写作任务，评估学生的写作能力。
3. 期末考试：设置外贸英语函电相关题目，测试学生的知识掌握程度。
六、教学资源1. 教材：《外贸英语函电》2. 辅助材料：实际外贸案例、外贸函电模板3. 网络资源：国际贸易网站、外贸英语函电相关文章七、教学环境1. 教室：设有投影仪、计算机、白板等教学设备。
2. 网络：保证网络畅通，便于查找资料和进行线上交流。
八、教学进度安排1. 课时：本课程共计32课时，每周2课时。
2. 教学进度：按照教材章节顺序进行教学，每章节安排2课时。
外贸英语函电万能模板
外贸英语函电万能模板1. 询盘函模板：Dear Sir or Madam,。
We have obtained your name and address from theinternet and know that you are in the market for (Commodity). We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future.We are a leading manufacturer of (Commodity), with many years of experience. Our products have enjoyed great popularity in the world market. We have sufficient experience and high responsibility. We are looking for a partner to develop new markets. We hope that we can cooperate in the future.We look forward to your early reply.Yours sincerely,。
(Your Name)。
(Your Title)。
(Company Name)。
2. 报价函模板：Dear Sir or Madam,。
Thank you for your letter of (Date of the letter) inquiring about our (Commodity). We are pleased to enclose the most competitive offer for the required goods.We are confident that our offer will meet with your approval and look forward to receiving your order in the near future.Yours sincerely,。
外贸英语函电交流课程介绍ppt课件
七、教师队伍建设
• 教学队伍职称、年龄结构合理。本课程组共有4名专职主讲教师， 两名外聘职业经理人担任实训教师。100%的主讲教师都具备 “双师”素质，100%主讲教师具有丰富的涉外企业工作经验。 课程组教师教学经验丰富，在课堂上能理论联系实际，教学效果 好，连续多年评教结果优秀；主持或参与国家、省、市级课题多 项；有较强的社会服务能力，为各类培训机构、企业培训，并担 任各种外语考证的考评员；建立了校企课程教学合作机制，聘请 了1名长期工作在涉外企业的优秀管理者担任课程客座教师，为学 生举办主题讲座并承担课程建设和实践性教学任务。
12
四、课程设计的理念与思路
• 3、教学模式 • 在教学模式上，我们提出了“TTP”教学模式， • 即课堂教学（Teaching）、 • 校内模拟实训（Training） • 和校外顶岗实习（Practice）相结合。
13
五、教学方法与手段
• 一、教学方法 • 1.案例教学法 • 本课程所采用的教材以案例为主线编写。因此，我们首选案例
18
八、教材建设
• 课程辅助校本教材内容来自区域经济中优势行业或产业外贸典
型工作任务。我们针对高职高专学生的特点，听取企业专家意见， 准备编并写出版国家了“十一五”教材《商务英语函电》。本书 内容涵盖了书信结构，建立业务关系，询盘、报盘和还盘，形式 发票，通信方式，促销，付款方式，包装，保险，装运，投诉和 索赔等贸易业务。每章涉及一个外贸行业（如服装、石材、树脂、 包袋、机械模具、电器），遵循了“应用型原则”,突出了外贸信
15
五、教学方法与手段
• 二、教学手段 • 采用多媒体教学手段呈现真实工作案例 • 运用现代化的多媒体技术进行教学，提高学生的学习兴趣。
根据需要补充真实案例材料等相关内容。以教材为为主要学习资 源，充分挖掘、建设课程学习资源库，如通过我校毕业生收集外 贸公司具有不同行业特点的实际往来信函、各种商品交易会图片 和影像资料、以及泉州、晋江等地的一些著名外贸企业的介绍资 料、国内着名B2B商务网站等资源转化为CALL课件在课堂上演 示，供学生学习。这样，课程内容可以得到不断地更新，从而从 多方面体现课堂内容的多样性和实用性，促使学生能够一步步地 更有效地来熟悉各个业务环节。
12种外贸英语函电范文
12种外贸英语函电范文导语:外贸行业总要写一些外贸函电，以下是人才小网搜集整理的外贸函电范文，欢迎阅读!1. 主动联系采购商Dear Sirs: May 1, 2001Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure.Yours faithfully2. 提出询价Dear Sirs: Jun.1, 2001We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon..Truly3. 迅速提供报价Gentlemen: June 4, 2001Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you.4. 如何讨价还价Gentlemen: June 8, 2001We have received your price lists and have studied it carefully. However, the price level in your quotation is too high for this market, If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer. You should note that some price cut will justify itself by an increase in business. We hope to hear from you soon.Yours truly5 同意进口商的还价Dear Sirs: June 12, 2001Thank you for your letter of June the 8th. We have accepted your offer on the terms suggested. Enclosed our will find a special price list that we believe will meet your ideas of prices. You should note that the recent advances in raw materials have affected the cost of this product unfavorably. However, for your order we have kept our prices down.Sincerely6 拒绝进口商的还价Dear Sirs: June 12, 2001Thank you for your letter of June the 8th. We regret that we cannot meet your terms. We must point out that the falling market here leaves us little or no margin of profit. We must ask you for a keener price in respect to future orders. At present the best discount offered for a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you will reconsider the offer.Truly7 正式提出订单Gentlemen: June 15, 2001We have discussed your offer of 5% and accept it on theterms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.Truly8 确认订单Gentlemen: June 20, 2001Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will make every possible effort to speed up delivery. We will advise you of the date of dispatch. We are at your service at all times.Sincerely9 请求开立信用证Gentlemen: June 18, 2001Thank you for your order No. 599. In order to execute it, please open an irrevocable L/C for the amount of US$ 50,000 in our favor. This account shall be available until Sep. 20. Upon arrival of the L/C we will pack and ship the order as requested.Sincerely10 通知已开立信用证Dear Sirs: June 24, 2001Thank you for your letter of June 18 enclosing details of your terms. According to your request for opening an irrevocable L/C, we have instructed the Beijing City Commercial Bank to open a credit for US$ 50,000 in your favor, valid until Sep. 20. Please advise us by fax when the order has been executed.Sincerely11 请求信用证延期Gentlemen： Sep. 1, 2001We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory. We are afraid that your L/C will be expire before shipment. Therefore, please explain our situation to your customers and secure their consent to extend the L/C to Sept.30.Sincerely12 同意更改信用证Gentlemen: Sept. 5, 2001We received your letter today and have informed our customers of your situation. As requested, we have instructed the Beijing City Commercial Bank to extend the L/C up to and including September 30. Please keep us abreast of any new development.Sincerely。
外贸英语函电实战
外贸英语函电实战Unit 1 Establishing Business Relations建立贸易关系内容简介获取客户信息的渠道有很多种，但主要的渠道包括以下几种，比如国内外的展会，B2B网站，搜索引擎，朋友介绍等。
无论这些信息是如何获取的，目的都是与客户取得联系并成功地向他们销售自己的产品。
要与客户建立贸易关系，成功的销售产品，这要求我们要十分重视第一次与客户的联系。
通过邮件联系，向客户展示自己公司的实力和优势，促成合作。
1. Self introductionDear Sirs,This is Water from SHV Company. I’ve been working in DVD field for more than five years. Hope that I can serve you with my professional experience from now on. Please feel free to study our offer as below.First of all, I would like to introduce you some information about our factory. SHV Company is a professional manufacturer in producing Portable DVD Player, covering 7’, 8.5’, 9’, 10.2’. And SHV got the supports as below.Staff Number: over 300Production lines: four linesMonthly capacity: 60,000pcsQuality control: FCC, CE, EMC, CCC, RoHSFactory management: ISO 9001 International Quality Management System and ISO14000 International EnvironmentManagement SystemMarkets: xxx from Spain, xxx, xxx from Italy, xxx from Germany, xxx from Ukraine, xxx from Bulgaria, xxx from Russia, xxx from Israel, xxx from Iran, xxx, xxx from India, xxx from Middle East, xxx from Paraguay, xxx from Panama, etc.Now I would like to offer you the fast sale item with best price for your reference first.Model: Item A701, 7’ swivel screen with TV tuner, USB＆Card RenderOffer: FOB Shenzhen US$50MOQ: 1000pcsSamples and more information are available for your study anytime. We appreciate your kind reply soon.We are looking forward to our cooperation in near future.Best regards,Water1. 第一次主动联系客户，介绍自己在行业内的经验和成绩。
外贸英语函电范文(推荐十篇)
外贸英语函电范文(推荐十篇)外贸英语函电范文(篇一)Exporter Writes to Importer出口商给进口商的信(1)Dear Sirs,Your firm has been recommended to us by John Morris&Co., with whom we have done business for many years.We specialize in the exportation of Chinese Chemicals and Pharmaceuticals, which have enjoyed great popularity in world market. We enclose a copy of our catalogue for your reference and hope that you would contact us if any item is interesting to you.We hope you will give us an early reply.Yours faithfully,Notesin 专门(从事)，专门(经营)We specialize in the import an export of Arts and Crafts. 我们专门经营工艺品的进出口。
n. 常用复数，化工产品、化学制品 (=chemical products)n. 药品，药剂，成药great popularity 享有盛誉类似的表达方法有：The goods are most popular with our customers.The goods have commanded a good market.The goods are selling fast (or enjoy fast sales).The goods are universally acknowledged.The goods are unanimously acclaimed by our customers.“畅销品〞有如下表达法：ready seller;quick seller;quick-selling product.Judging from our experience in marketing our garden tools in Australia, we are rather confident that they will soon become quick-selling products in your market. 根据我们在澳大利亚销售园林工具的经验，我们相信这些产品将很快在你方市场上成为畅销品。
外贸英语函电范文参考
外贸英语函电范文篇一：外贸英语函电范文1外贸英语函电范文１建立贸易关系的常用书信Letters for Establishing Business Relations1.Importer Writes to ExporterDear Sirs,We have obtained your address from theCommercial Counsellor of your Embassy in London and are now writing you for the establishment of business relations.We are very well connected with all the majordealers here of light industrial products, and feelsure we can sell large quantities of Chinese goods if we get your offers at competitive prices.As to our standing, we are permitted to mention the Bank of England, London, as a reference. Please let us have all necessary informationregarding your products for export.Yours faithfully,Notes1mercial adj. 商业的，商务的commercial counsellor 商务参赞commercial counsellors office 商务参赞处commercial attache 商务专员commercial articles 商品，（报上）商业新闻commerce n. 商业commerce department 商业部门2.embassy n. 大使馆the American Embassy in Beijing 美国驻北京大使馆ambassador n. 大使，使节3.dealer n. 商人retail dealer (or:retailer) 零售商wholesale dealer (or:wholesaler) 批发商deal n. b. 贸易，成交，运营make (or:do) a deal with... 与...做买卖deal on credit 信誉买卖，赊帐买卖4.connected with... 与...有联络；与...有关系5.light industrial product 轻工业产品6petitive adj. 有竞争力的competitive price 竞争价格competitive capacity 竞争才能competitive power 竞争才能competitive edge 竞争优势eg.If your price is competitive, we will place an order with you. 假设你方价格有竞争力的话，我们将向你方发出订单。
外贸英语函电订单范文(通用6篇)
外贸英语函电订单范文第1篇订货单是订购产品和货物的单据。
订货单有多种样式，卖方依据所出售产品和货物的特点制作订货单，由买卖双方填写。
今天的内容是我们学习关于订单的口语交流法。
1. we\'d like to order your products. we\'ll send our official order today.我们想订你们的货，今天会寄上正式的订单。
2. did you get our order for your telephones?你是否收到了我们订电话机的订单?3. we\'ve noticed that your orders have been falling off lately， haven\'t you?我们发现贵公司的订单最近逐渐减少了，对吗?4. that\'s because we have switched to made-up goods market.那是因为我们转向成衣生意的缘故。
5. is there anything i can book for you now?目前有什么我可以代您订购的吗?6. what we can order from you right now are cotton ]现在我们能向你订购的只有棉织品。
[en]7. can you let me have the name and quantities?你可以告诉我货名和数量吗?8. unless you order in march， we won\'t be able to deliver in june.除非你方三月订货，否则我们无法6月送货。
9. i\'m ready to place an order with you， but only one condition is that the goods are confined to finland.我准备向你们订货，但是唯一的条件是，货物只限卖给芬兰的公司。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
外贸英语函电常见表达式一、联系业务信函1.We are particularly interested in your products, and would like to have more detailed information on all of your commodities.本公司对贵方的产品特感兴趣，盼能从贵方获得更多的商品详细资料。
2.We have extensive sales network for this line of goods, and shall always be ready to cooperate with you in marketing of your products in our market.我方对此产品有广大的销售网，本公司随时准备与贵方合作，以拓展贵方产品在我国的市场。
3.We have excellent connections in the trade and are fully experienced with the import business for this type of product.在贸易方面，我们有良好的关系，对此类产品进口业务更具有丰富的经验。
4.We are one of the leading exporters of Chinese silk goods and are enjoying an excellent reputation through fifty years’ business experience.我公司是中国丝绸产品大出口商之一，具有五十年商贸经验，享誉中外。
5.As to our credit and financial standing, we can refer you to the Bank of China and the Chamber of Commerce in Guangzhou.至于我们的信用和财务状况，请向中国银行和广州商会了解。
6.Our reference is the Bank of China.我们的证明人是中国银行。
7.We are in the market for chemicals.我们要购买化工产品。
8.We are in the market for Chinese leather shoes and should be obliged if you would send us your best quotation.我方拟购中国皮鞋，请报最优惠价格为感。
9.The export of textiles is our line of business (or: our business scope).出口纺织品是我们的经营范围。
10.to establish （or: enter into）business relations with sb.与某人建立贸易关系11.on the basis of equality, mutual benefit and exchange of needed goods在平等互利、互通有无的基础上12.We hope to trade with you on the basis of equality and mutual benefit.我们希望在平等、互利的基础上和你方进行贸易。
13.to fall within the scope of our business activities属于我们的经营范围14.We deal exclusively in light industrial products.我们专营轻工业产品。
15.We come to know the name and address of your firm through …..承蒙。
告知贵公司的名称和地址。
16.The articles we require should be durable and the colors should be bright and attractive.本公司要求的货物务必经久耐用，色彩鲜明，有吸引力。
17.We have a long experience in the import and export trade and a wide knowledge of commodities as well as of the best sources of supply of these materials.本公司在进出口贸易方面历史悠久，经验丰富。
对各种货品及其货源十分熟悉。
18.We have your name and address from the Commercial Counsellor’s Office of the Ch inese Embassy in ….我们从中国驻…使馆商务处得悉贵公司的行名。
19.We take the liberty of writing to you with a view to establishing business relations with you and meanwhile asking you to make us a competitive offer for 50 metric tons of Bitter Apricot Kernels, September shipment, together with your trade terms and conditions.二、询盘20.Please quote us your best discount off your list prices for this quantity.订购贵方这样大数量的产品，请以低于价目表内折扣报价。
21.The margin on this order is very small and we hope you will allow us an extra discount of 5%. 本定单利润甚微，盼贵方惠予额外5%折扣。
22.Please make us an offer within this month.请在本月内给予报盘。
23.Please quote us your lowest price for the items listed hereunder.请报下列商品的最低价。
24.We would like to place an order with you for 5,000 color TV sets.我们想向你们订购5，000台彩电。
25.Please quote us your best CIF prices.请向我方报最好的CIF价格。
26.Please quote us your lowest price for fertilizers.请向我方报化肥最低价。
27.We can allow you 3% discount on purchase of ten thousand metric tons.若购买1万公吨，我们可给予你方3%的折扣。
三、报盘/报价28.In response (reply) to your inquiry of June 23, we have sent today our price-list.我方今天已将本公司产品价目表寄上，以答复贵公司3月23日询问函。
29.Referring to your inquiry of November 20, we have quoted as below.贵公司11月20日询问函收到，兹报价如下。
30.This range is on a special introductory offer, the terms of which are set out at the end of the brochure.这套产品均按新产品优惠价报价，优惠条件在小册子末尾。
31.Since the above price is subject to alteration, we urge you to place your order promptly.鉴于以上价格可能还有改动，我们请您务必从速订货。
32.We have pleasure in enclosing a copy of our illustrated brochure, together with our latest price list.现随函寄去一份附图小册子，并寄去最新价目表一份至感荣幸。
33.We feel we must point out that our list prices have already been cut to the minimum possible, and that our goods are unobtainable elsewhere at our rates.必须指出，我们价目表内的定价，业已减至最低限度，如此价格在其他地方不可能购得。
34.As requested, we enclose our illustrated catalog and price-list and trust that you will find it of much interest.依照贵方要求，现随函附上有关说明书目录及价目各一份，谅感兴趣。
35.We are willing to allow 5% reduction in price on all orders over 1,000 pieces.如果订购超过1，000件时，本公司同意降低价格5%。
36.We are prepared to offer you a special trade discount of 20% on all orders exceeding $100,000 received before the end of this year.如果在本月底前接到贵方定单，且金额超过美金100，000元时，本公司将给予20%特别优待。
37.However we have to inform you that there is no room to make any further reduction in prices as we have already cut them to the absolute minimum.但本公司已没有再减价的余地，因为我方已将价格减到最低限度。
38.The above quotation is subject to our final confirmation.上述报价以我们最后确认为准。