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外文文献翻译：原文+译文

文献出处：Castro N R. The application and research of commercial illustration[J]. Business Strategy and the Environment, 2016, 12(5): 122-133.

原文

The application and research of commercial illustration

Castro N R

Abstract

The word “Illustration”, which derives from the Latin for "light”. As the name suggests, the idea of illustration can make text more clear. Integrated western and Chinese dictionary explanation can be understood as: illustration is the picture books add insert text, can highlight the theme, enhance the artistic appeal, played a convey the dual role of literature and aesthetics. Illustrations as a kind of expression in the art category, the floorboard of the method is to put the text visualization performance. Illustration and can be divided into broad sense and narrow sense, general illustration refers to all contain narrative thoughts of art, including plane and solid works: and narrow illustrator refers to all the books and periodicals, print with the prose works of plane art. Cooperate with words or other pictures, to achieve the purpose. Keywords: book illustrations; Digital illustration; Advertising illustrations

1 Introduction

Modern social and economic development and new technology constantly updated, art in various fields has made great development and change, the development of the society and the prosperity of business in promoting the development of the art at the same time also had a certain impact on it, including the development of the traditional illustration particularly striking, new technology makes the emergence of new forms of illustration is, rich and colorful, illustration development but also promote the development of modern business. Currently, the

development of the illustration, has crossed in the literature on the basis of creating such a again

The traditional meaning, which makes the illustrator painter's creative thinking is more independent initiative, also calls for an artist is sensitive to the living environment has sex consciousness, for a variety of extension of painting form, on the solid media with active ability to grasp and leno.

Previously, due to the relatively backward economy, businesses and the media to illustration have gap in our understanding of art, so it is an art application in the field of commercial information transmission are rare. In recent years, the illustration in the development of faster, there have been some well-known illustration artist, at the same time, illustration art development is rapid, and has become a very mature and the application of art, especially to the commercial economic impact is gradually obvious. For the enterprise or product drawing illustrations, gets paid the related illustrator to give up the ownership of works, only keep the trade behavior of authorship, is the commercial illustration. In the field of modern design, commercial illustration as the illustration art development inevitable product has a strong performance, affect the public's aesthetic, life, commercial illustration and painting art has a close relationship, many of its performance techniques were borrowed from the performance of the art of painting techniques. Modern painting art and the development of science and technology has made the study of commercial illustration in representation of diversity or the depth and breadth of performance in the theme of design aspect, has made great progress, especially in the digital illustration, book illustration, fared particularly in the application of advertising, shows the unique visual artistic charm and expressive force. In the commodity economy era, illustration plays an important role on the development of the economy; on the other hand, the development of commodity economy also gives illustration design with huge boost. Along with the further development of commodity economy, science and technology progress, in the form of commercial illustration and style gradually diversified, illustration carrier is in constant increase, the illustration on its matrix of the birth of a book, found a larger living space -- computers, TV, movie screen, bring the audience