1月全国自考电子商务英语试题及答案解析
全国2018年1月高等教育自学考试电子商务英语试题课程代码：00888请将答案填在答题纸相应位置上一、词汇和语法（本大题共20小题，每小题1分，共20分）根据句子的意思选择一个正确的答案，错选、多选或未选均无分。
1. The furniture in her room is quite different from ____________ in the exhibition hall.A. thatB. that oneC. theseD. those ones2. －What can I do for you?－I’d like to take ____________ these tomatoes.A. two dozen ofB. two dozenC. two dozensD. two dozens of3. One warning ____________ to stop her doing it.A. sufficedB. sufferedC. suggestedD. provided4. The Pearl River’s flow into the sea is only ____________ to that of the Yangtze.A. the secondB. a secondC. secondD. seconds5. “All ____________ present and all ____________ going on well,” our monitor said.A. is…isB. are…areC. are…isD. is…are6. The story sounds ____________.A. to be trueB. as trueC. being trueD. true7. This book is ____________ to be put into that envelop.A. big enoughB. so bigC. very bigD. too big8. I spent a very ____________ hour in the library.A. productiveB. creativeC. predictiveD. profitable9. English ____________ all over the world.A. is teachingB. is taught1C. teachesD. teaching10. The nurse being out, who is ____________ the children instead.A. tend toB. to tendC. tendedD. to be tended for11. Nothing but contempt is due to those people who ask us to ____________ to unmerited oppression.A. submitB. obeyC. proposeD. comply12. ____________ that new information to anyone else but the sergeant.A. They asked him not to giveB. They asked him to don’t giveC. They asked him no giveD. They asked him to no give13. You will be late ____________ you leave immediately.A. unlessB. untilC. ifD. or14. After his troubles, he’s now in ____________ comfort.A. relativeB. constantC. relevantD. fair15. People used to think that the earth was flat, ____________?A. usedn’t itB. wasn’t itC. don’t theyD. didn’t they16. That ter rible day will be ____________ in the children’s memory.A. enclosedB. lodgedC. walledD. embedded17. The meeting between the mother and her son was ____________ indeed.A. dramaticB. grandC. theatricalD. characteristic18. Everything seems all right, ____________?A. doesn’t itB. won’t itC. don’t theyD. hasn’t they19. We allowed the warm water to ____________ us.A. claspB. containC. embraceD. join20. “Where is my notebook?” “____________”.A. Here is itB. Here it is2C. It here isD. It is here二、完形填空(本大题共10小题，每小题1分，共10分)从选择项中选择一个最适合短文的选项，错选、多选或未选均无分。
Not all pain sufferers are 21 . Some people with mild shoulder soreness, for example, simply wait a few days for the stiffness to go 22 . Others consult the family doctor. Still others may 23 acupuncture (针灸). Acupuncture has been practiced in China for more than 2,600 years, but in all that time no one thought to 24 a portable gizmo (小发明) that could replicate (重复) the sensation of needles gently , piercing one’s skin to neutralize pain.Now an Australian device company, acuhealth Ltd. has developed a hand held, needle free device that 25 the ancient art of acupuncture with advanced electronics. The product, named acuhealth and invented by Dr. Dean Richards, uses a nice-volt battery to produce mild electric impulses, 26 the user applies to certain “tension-relief points”27 his body. It does not puncture or penetrate the skin in any 28 .The device provides relief from general pain, stress, sore backs and headaches.29 the pressure points on their bodies, acuhealth users consult an accompanying book-let and use the sonar probe (探针) 30 into the product.21. A. like B. likely C. alike D. same22. A. on B. away C. out D. down23. A. turn to B. attend to C. adjust to D. subject to24. A. produce B. do C. develop D. employ25. A. relates B. attaches C. sticks D. combines26. A. where B. which C. what D. when27. A. on B. for C. with D. against28. A. form B. way C. time D. direction29. A. Finding B. To find C. Being found D. Having found30. A. built B. to build C. building D. to be built三、阅读理解（本大题共10小题，每小题2分，共20分）阅读下面的短文，从A、B、C、D四个选项中选出一个最佳答案填空或答题，错选、多选或未选均无分。
Passage 1During the earlier part of this century, most cities and small towns had many “guest houses”. There were large private homes with rooms that could be rented to visiting travelers. Guest houses were warm and friendly places where you often could have a home —cooked meal, a clean room and bath. Today , unfortunately, few guest houses remain. They have been replace3by motels(汽车旅客旅馆), which offer the traveler modern conveniences such as television in the rooms and frequently the use of a swimming pool.Some guest houses can still be found, however, particular in small towns. When you can find them, these places offer travelers a good expensive place to stay at.31. Early of the present century, ____________.A. there were many guest houses in most cities but not any in most small townsB. there were not only many guest houses but also many motels in most cities and small townsC. there were many guest houses not only in most cities but also in most small townsD. there were many motels in most cities and most small towns32. Guest houses were used to receive ____________.A. foreign guestsB. foreign studentsC. only the richD. sightseers33. It is a pity that ____________.A. there are very few guest houses nowB. there are still so many guest houses nowC. there are a great number of motels nowD. there are more motels than guest houses now34. Which of the following is not true?A. The travelers who live in motel can often swim in its swimming pool.B. In a motel, each apartment is furnished with TV set.C. Guest houses can hardly be seen anywhere today.D. Even today the guest houses are still comfortable to live in.Passage 2People over the age of 65 in the U. S. A are called senior citizens. Life for these people is different from that for younger Americans. Most senior citizens retire, or no longer work full time. Also it is unusual for people of this age to live with their children and grandchildren. Grandparents tend to live in their own houses or apartments away from their families.For many senior citizens, the years after 65 are not enjoyable. They feel unproductive when they no longer work. Their lives lose meaning. In addition, they may feel lonely being away from their families and the contacts they had in their work. Moreover, they become more concerned with their health as they grow older. If they live in big cities, they often worry about their safety.Other senior citizens enjoy their lives. They feel free to do things they were not able to do when they were working and raising families. They now have time to enjoy hobbies and sports4and travel. They associate with their fellow senior citizens who have common interests and equal free time. Many senior citizens move to retirement communities located in warm climates. Some senior citizens continue to work beyond retirement age. Many find new careers and professional opportunities after they retire.The number of senior citizens in the U. S. is increasing rapidly because people are living longer than before. The average life span for Americans is now more than 74 years. Because of their larger numbers and more active life styles, senior citizens are gaining social influence in the country both politically and economically. Their concerns are receiving a wider audience than ever before. The time may come when all Americans will look forward to becoming senior citizens.35. Senior citizens are ____________.A. the people of 65 years oldB. the people over 65 years of ageC. the people between 60 and 65 years oldD. the retired people36. Many senior citizens ____________.A. are enjoyableB. live together with their familiesC. feel unproductive, lonely and unsafeD. feel safe in big cities37. Senior citizens are gaining social influence because ____________.A. the number of senior citizens is growing and because senior citizens are more activeB. they do more work nowC. their average life span is longerD. senior citizens have experiencePassage 3The digital revolution, as exemplified by the Internet and electronic commerce, has shaken mark1eting practices to their core. In a recent paper, Whartons Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (), or buyers and sellers can haggle independently in auctions ().The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive5changes. “It is not just our computers that are being reprogrammed; it is customers themselves,”says Wind. “These emerging cyber consumers are like an alien race that have landed in the midst of our markets. They have different expectations and different relationships with companies from which they purchase products and services. ”For one thing, cyber consumers expect to be able to customize everything —from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and expectations will be at a loss,” says Wind.38. This passage was most likely to be taken from ____________.A. a paper discussing digital revolutionB. an introduction to a bookC. a book on digital revolutionD. an overview of a paper39. Compared with traditional customers, the emerging cyber consumers ____________.A. are more difficult to satisfyB. have less knowledge about businessC. have more problems with pricesD. are less willing to buy products and services40. In the last paragraph, what Wind said means ____________.A. companies should try their best to meet the digital consumers’ demands and expectationsB. it will be more and more difficult for companies to earn profit in e-businessC. most of the companies in e-business are at a lossD. digital consumers’ decision to buy depends largely on others’ evaluation四、单词汉译英（本大题共15小题，每小题1分，共15分）根据给出的汉语词义和规定的词类及首字母写出相应的英语单词。
全国自考(电子商务英语)-试卷2
全国自考（电子商务英语）-试卷2(总分：160.00，做题时间：90分钟)一、词汇和语法(总题数：20，分数：40.00)1.It was there, the police believe, ______she was able to activate the recorder she kept in her bag.（分数：2.00）A.untilB.whichC.that √D.when解析：2.It is not yet known______computers will one day have vision as good as human vision.（分数：2.00）A.whether √B.ifC.thatD.how解析：3.If you are now______ ,you ought to pay more attention to your health.（分数：2.00）A.in the fiftiesB.in your fifties √C.in fiftiesD.in your fifty解析：4.The company will design, supply and ______your new kitchen.（分数：2.00）A.build onB.install √C.put onD.instruct解析：5.How can I have any self-confidence when you're always so______of me?（分数：2.00）A.critical √B.unpleasantC.seriousD.doubtful解析：6.If we_____the furniture against the walls, we'll have more space to dance.（分数：2.00）A.replaceB.deliverC.transportD.shift √解析：7.He's______on his paper which has to be finished by the end of the semester.（分数：2.00）A.managingB.writingC.handlingD.working √解析：8.You can______the temperature in the house by adjusting the thermostat(温度调节器).（分数：2.00）A.adoptB.reachC.regulate √D.register解析：9.I ______a little Spanish while I was in Peru.（分数：2.00）A.inquiredB.requiredC.acquired √D.acquainted解析：10.Social problems and poverty______much of the crime in today's big cities.（分数：2.00）A.undermineB.underlie √C.contributeD.signify解析：11.In many countries, packets of cigarettes come with a government health warning ______ to them. （分数：2.00）A.attachingB.attached √C.to attachD.attach解析：12.There can be no doubt whatsoever that smoking______your health.（分数：2.00）A.preventsB.delaysC.endangers √D.disturbs解析：13.The extent of the damage was greatly______by the press.（分数：2.00）A.raisedB.widenedC.exceededD.exaggerated √解析：14.High stress levels are______of life for business executives.（分数：2.00）A.an impressionB.a pointC.an effectD.a feature √解析：15.None of our______at contacting Dr. James were successful.（分数：2.00）A.necessariesB.needsC.attempts √D.trials解析：16.Even Democrat George McGovern, ______had the lowest level of party support among recent nominees, was backed in 1972 by nearly 60 percent of his party's voters.（分数：2.00）A.who √B.whoseC.thatD.which解析：17.Robots differ from automatic machines in ______after completion of one specific task, they can be reprogrammed to do another one.（分数：2.00）A.whichB.that √C.howD.whether解析：18.Understand what Jet Lag is, and how a careful diet can minimize its worst effects, ______. （分数：2.00）A.your flights will be less stressful √B.and your flights will be less stressfulC.of your flights will be less stressfulD.in order that your flights will be less stressful解析：19.The Atlantic Ocean is only half as big as the Pacific,______it is still very large.（分数：2.00）A.but √B.andC.soD.therefore解析：20.No one has been able to prove that fish is______better for the brain than many other kinds of food.（分数：2.00）A.someB.soD.any √解析：二、完形填空(总题数：1，分数：20.00)Medical experts have【C1】______suspected a link between the health of the mind and the health of the body. From time to time researchers have reported evidence of such a link. One such report now comes from the University of California at San Diego School of Medicine. The study shows that the mental disorder known as depression【C2】______to harm the body's natural defense system against disease. Victims of severe depression generally have a low opinion of themselves. They often lose 【C3】______in everything. They seem very sad. They have trouble sleeping. And they generally lose their【C4】______to eat. In most extreme examples, depressed persons may want to kill themselves. The University of California study was【C5】______by Dr. Michael Irwin. He began the study two years ago at a hospital in the city of Los Angeles. The study involved 37 women, whose husbands were dying of lung cancer. Dr. Irwin studied the women for【C6】______of depression. He took some of their blood both before and after the death of their husbands. He examined the blood for cells that help the body fight disease. These are the substances scientists call natural killer cells, T suppressor cells, and T helper cells. Dr. Irwin then looked for the same【C7】______of cells in the blood of women whose husbands were healthy. Dr. Irwin【C8】______that disease-fighting cells were not very active in the women whose husbands were dying or had just died. The rate of activity was【C9】______than in women whose husbands were healthy. Dr. Irwin also found that the rate of activity was directly linked to the severity of【C10】______woman's depression over the death of her husband.（分数：20.00）(1).【C1】（分数：2.00）A.everB.stillC.long √D.always解析：(2).【C2】（分数：2.00）A.emergesB.appears √C.happensD.mentions解析：(3).【C3】（分数：2.00）A.interestedB.interestingC.interest √D.interests解析：(4).【C4】（分数：2.00）A.despairB.despiteC.desire √D.design解析：(5).【C5】（分数：2.00）A.builtB.madeD.done √解析：(6).【C6】（分数：2.00）A.sighB.markC.signs √D.signals解析：(7).【C7】（分数：2.00）A.variantsB.speciesC.kinds √D.standards解析：(8).【C8】（分数：2.00）A.knownB.inventedC.lookedD.found √解析：(9).【C9】（分数：2.00）A.lower √B.higherC.shorterD.taller解析：(10).【C10】（分数：2.00）A.oneB.each √C.anyD.every解析：三、阅读理解(总题数：3，分数：20.00)There are two methods of fighting, the one by law, the other by force; the first method is that of men, the second of beasts; but as the first method is often insufficient, one must have recourse to(求助，求援)the second. It is, therefore, necessary for a prince to know well how to use both the beast and the man. This was covertly(隐秘地，不公开地)taught to rulers by ancient writers, who relate how Achilles and many others of those ancient princes were given to Chiron the centaur(半人半马的怪物)to be brought up and educated under his discipline. The parable(寓言)of this semi-animal, semi-human teacher is meant to indicate that the one without the other is not durable.A prince, being thus obliged to know well how to act as a beast, must imitate the fox, and the lion, for the lion cannot protect himself from traps, and the fox cannot defend himself from wolves. Those that wish to be only lions do not understand this. Therefore, a prudent(谨慎的)ruler ought not to keep faith when by doing so it would be against his interest, and when the reasons which made him bind himself no longer exist. If men were all good, this precept(规则)would not be a good one; but as they are bad, and would not keep faith with them. Nor have legitimate grounds ever failed a prince who wished to show colorable excuse for the nonfulfilment of his promise. Of this, one could furnish an infinite number of examples, and show how many times peace has beenbroken, and how many promises rendered(致使)worthless, by the faithlessness of princes, and those that have best been a-ble to imitate the fox have succeeded best. But it is necessary to be able to disguise this character well, and to be a great feigner(作假者)and dissembler(伪君子),and men are so simple and so ready to obey present necessities that the one who deceives will always be able to find those who allow themselves to be deceived.（分数：8.00）(1).The writer does not believe that______.（分数：2.00）A.the truth makes men freeB.people can protect themselvesC.princes are humanD.leaders have to be consistent √解析：(2)."Prince" designates______.（分数：2.00）A.anyone in power √B.elected officialsC.aristocratsD.sons of kings解析：(3).The lion represents those who are ______.（分数：2.00）A.too cunning and weakB.strong and cunningC.reliant on force only √cking in force解析：(4).The fox, in this passage, is______.（分数：2.00）A.admired for his trickery √B.no match for the lionC.pitied for his weaknessD.considered worthless解析：What's the best way for you, as an employer, to deliver bad news to an employee? First of all, you have to break the news yourself, face to face with the recipient(接受者). You can't write memos to tell people they will not get raises this year or that they have made an error or are not performing as well as expected. You have to show them how you feel about the matter and that you are personally sorry and sympathize with them. If you indicate that you are ready to listen to their reactions to your bad news, you will undoubtedly save yourself from their wrath. Above all, you must be ready for an emotional reaction from the recipient of bad news. Give people time to digest your news and to control the emotion they invariably feel. Although it is never easy to break bad news, if you follow these steps, you will at least soften the blow.（分数：6.00）(1).The author's main idea is that______.（分数：2.00）A.bad news is hard to impartB.all employers have to criticize their employeesC.there are ways of softening the impact of bad news √D.people respond emotionally to bad news解析：(2).The author's main idea is expressed______.（分数：2.00）A.in the first sentenceB.in the last sentence √C.in the middle of the paragraphD.nowhere解析：(3).The author's main idea is supported by______.（分数：2.00）A.examples of employers giving bad newsB.a list of reasons for having go break bad newsC.sympathy for both the employer and employeeD.instructions on how to soften the blow of bad news √解析：New York E-commerce has revolutionized the business world and won't disappear despite investors pulling the plug on many dot-coms, says Marcia H. Flicker, Ph. D. , a Ford-ham University marketing professor. Venture capitalists are disgusted , with the lack of rectums, she says, " The uncertainty went too far to the investment side in 1998 and 1999, and now it's gone too far the other way investors are so conservative that they are reluctant to invest even in sustainable businesses. Flicker says pure Internet-based companies will have limited success. However, click and mortar sites—those that are affiliated with a store and have catalogs in addition to a web address will thrive. This strategy, employed by companies such as Pottery Barman Bam and Eddie Bauer, is working well, she says. Flicker predicts that web services will start charging fees now that revenues from banner ads are waning. The fee structures will allow some users to pay a higher price to avoid unsolicited advertising. Flicker presented these and other ideas at the Association to Advance Collegiate Schools of Business(AACSB)International 2001 E-Commerce Conference last month. Forehand's Graduate School of Business Administration was established in 1969. Its part-time MBA program is ranked 12th by U. S. News & World Report. The College of Business Administration, founded in 1920, is ranked among the "best buys" in undergraduate education by U. S. News & World Report. Founded in 1841, Ford ham is New York City's Jesuit University. It has residential campuses in the north Bronx and Manhattan, a graduate center in Tarrytown and the Louis Calder Center Biological Field Station in Armonk, N. Y.（分数：6.00）(1).The reporter sent the report from______.（分数：2.00）A.New YorkB.Ford ham √C.TarrytownD.Armonk解析：(2).From the second paragraph, we get to know that______.（分数：2.00）A.more and more capitalists began to invest in e-business now √B.investors got little return from their investment in e-business in 1998 and 1999C.e-businesses are likely to disappearD.venture capitalists are disgusted解析：(3).Which of the following is the most likely to be successful in e-business according to Flicker?（分数：2.00）A.A well-designs web site.B.A company with large investment. √C.A purely Internet-based company.D.A company hacking a store, catalogue and a website.解析：四、单词汉译英(总题数：15，分数：30.00)21.总计v． a 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：amount）解析：22.基础结构n． i 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：infrastructure）解析：23.估计n．&v． e 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：estimate）解析：24.加密n． e 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：encryption）解析：25.战役；运动 n． c 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：campaign）解析：26.放弃；遗弃 v． a 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：abandon）解析：27.外购;外包v． o 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：outsource）解析：28.轮廓；纲要n． o 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：outline）解析：29.病毒 n． v 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：virus）解析：30.广阔的；广泛的 adj． e 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：extensive）解析：31.专门知识或技能n． e 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：expertise）解析：32.创造者n． f 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：founder）解析：33.授予；判给 v． a 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：award）解析：34.时间表 n． t 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：timeline）解析：35.中肯的，恰当的adj． p 1（分数：2.00）填空项1:__________________ （正确答案：正确答案：pertinent）解析：五、单词英译汉(总题数：15，分数：30.00)36.growth rate（分数：2.00）填空项1:__________________ （正确答案：正确答案：增长率）解析：37.customer support（分数：2.00）填空项1:__________________ （正确答案：正确答案：用户支持）解析：38.frequently asked questions(FAQ)（分数：2.00）填空项1:__________________ （正确答案：正确答案：经常提到的问题）解析：39.database management systems（分数：2.00）填空项1:__________________ （正确答案：正确答案：数据库管理系统）解析：40.customer base（分数：2.00）填空项1:__________________ （正确答案：正确答案：顾客群）解析：41.e-commerce site（分数：2.00）填空项1:__________________ （正确答案：正确答案：电子商务网）解析：42.checkout process（分数：2.00）填空项1:__________________ （正确答案：正确答案：结账过程）解析：rmation network（分数：2.00）填空项1:__________________ （正确答案：正确答案：信息网）解析：44.automatic replenishment（分数：2.00）填空项1:__________________ （正确答案：正确答案：自动再补给）解析：45.a backorder（分数：2.00）填空项1:__________________ （正确答案：正确答案：拖欠订货；延期交货）解析：46.financial transaction（分数：2.00）填空项1:__________________ （正确答案：正确答案：钱款交易）解析：47.a best-price guarantee（分数：2.00）填空项1:__________________ （正确答案：正确答案：最佳价格保障）解析：48.key issues（分数：2.00）填空项1:__________________ （正确答案：正确答案：焦点）解析：49.first-movers（分数：2.00）填空项1:__________________ （正确答案：正确答案：先驱者）解析：50.automotive industry（分数：2.00）填空项1:__________________ （正确答案：正确答案：汽车工业）解析：六、英译汉(总题数：1，分数：10.00)Almost all our major problems involve human behavior, and they cannot be solved by physical and biological technology alone. What is needed is a technology of behavior, but we have been slow to develop the science from which such a technology might be drawn.【T1】 One difficulty is that almost all of what is called behavioral science continues to trace behavior to states of mind, feelings, traits of character, human nature, and so on. Physics and biology once followed similar practices and advanced only when they discarded them.【T2】 The behavioral sciences have been slow to change partly because the explanatory items often seem to be directly observed and partly because other kinds of explanations have been hard to find. The environment is obviously important, but its role has remained obscure. It does not push or pull, it selects, and this function is difficult to discover and analyze.【T3】The role of natural selection in evolution was formulated only a little more than a hundred years ago, and the selective role of the environment in shaping and maintaining the behavior of the individual is only beginning to be recognized and studied. As the interaction between organism and environment has come to be understood, however, effects once assigned to states of mind, feelings, and traits are beginning to be traced to accessible conditions, and a technology of behavior may therefore become available. It will not solve our problems, however, until it replaces traditional pre-scientific views, and these are strongly entrenched. Freedom and dignity illustrate the difficulty.【T4】They are the possessions of the autonomous(self-governing)man of traditional theory , and they are essential to practices in which a person is held responsible for his conduct and given credit for his achievements. A scientific analysis shifts both the responsibility and the achievement to the environment. It also raises questions concerning " values". Who will use a technology and to what ends?【T5】 Until these issues are resolved, a technology of behavior will continue to be rejected , and with it possibly the only way to solve our problems.（分数：10.00）(1).【T1】（分数：2.00）填空项1:__________________ （正确答案：正确答案：一个难题是所谓的行为科学几乎全都依然从心态、情感、性格特征、人性等方面去寻找行为的根源。
商务英语自考试题及答案
商务英语自考试题及答案****一、选择题（每题2分，共20分）1. Which of the following is NOT a common business greeting?A. Good morningB. How do you doC. Nice to meet youD. What's up答案：D2. In a business meeting, which of the following is NOT appropriate behavior?A. Arriving on timeB. Taking notesC. Interrupting othersD. Asking questions答案：C3. What is the most important factor in business negotiations?A. PreparationB. PersuasionC. BargainingD. Closing the deal答案：A4. Which of the following is NOT a typical business document?A. Business proposalB. Sales reportC. NovelD. Financial statement答案：C5. What is the best way to start a business presentation?A. By telling a jokeB. By stating the objectiveC. By sharing personal storiesD. By asking questions答案：B6. In business correspondence, which of the following is NOT a polite way to end a letter?A. Yours sincerelyB. Best regardsC. See you soonD. Yours faithfully答案：C7. What is the main purpose of a business plan?A. To secure fundingB. To outline goalsC. To describe productsD. To list expenses答案：A8. Which of the following is NOT a key element of a successful marketing strategy?A. Market researchB. Product differentiationC. Pricing strategyD. Employee training答案：D9. What is the most effective way to handle a customer complaint?A. Ignoring itB. Apologizing and offering a solutionC. Defending the companyD. Blaming the customer答案：B10. What is the primary goal of a business ethics policy?A. To increase profitsB. To improve customer satisfactionC. To ensure legal complianceD. To foster a positive work environment答案：C二、填空题（每题2分，共20分）11. When making a business phone call, it's important to introduce yourself and state the _______ of your call clearly.答案：purpose12. In business writing, the KISS principle stands for "Keep It Simple and _______."答案：Straightforward13. A _______ is a formal request for a meeting, usually sent in advance.答案：agenda14. The _______ clause in a contract outlines the terms under which the contract can be terminated.答案：termination15. A _______ is a type of insurance that covers a business's financial losses due to the inability to operate after a disaster.答案：business interruption16. The _______ is the part of a business plan that describes the company's mission and vision.答案：executive summary17. In a business context, _______ refers to the process of identifying and understanding the needs of customers.答案：market research18. A _______ is a financial statement that shows a company's revenues, expenses, and profit or loss over a specific period.答案：income statement19. _______ is the practice of offering a product or service at a low price to attract customers, with the intention of making a profit on subsequent sales.答案：loss leader20. The _______ is the part of a business plan that outlines the company's marketing and sales strategies.答案：marketing plan三、阅读理解题（每题5分，共30分）阅读以下商务场景对话，回答问题。
全国高等教育电子商务英语自学考
全国2011年1月高等教育自学考试一、词汇和语法（本大题共20小题，每小题1分，共20分）根据句子的意思选择一个正确的答案，错选、多选或未选均无分。
1. ____broke down again but luckily they knew how to fix it.A. Cliff’s and Al’s carB. Cliff and Al’s carsC. Cliff’s and Al’s carsD. Cliff and Al’s car2. I have so much work to do that a holiday for me this year is ____.A. out of questionB. out of a questionC. out of questionsD. out of the question3. The lighter an object, the ____it moves.A. freerB. more freelyC. more freeD. freelier4. The food that Mark is cooking in the kitchen ____ delicious.A. smellsB. is smellingC. has smelledD. has been smelling5. I often heard him____ that his family was well descended.A. saidB. sayC. to sayD. to be said6. They ____out because the light is on.A. mustn’t have goneB. may not have goneC. cannot have goneD. needn’t have gone7. I was ill that day. Otherwise I ____ part in the parade.A. would takeB. would have takenC. tookD. had taken8. Get me a hammer from the kitchen, ____?A. will youB. would youC. shall youD. do you9. We are in a position ____ we may lose a large sum of money.A. whereB. whenC. whichD. that10. All you need to do ____ the form.A. fill inB. fills inC. are to fill inD. is to fill in11. They have got into ____troubles.A. monetaryB. affluentC. financialD. miserable12. He soon ____ his fortune.A. confusedB. costC. paidD. consumed13. He dreams to ____ his goal of serving in the army.A. pertainB. attainC. retainD. maintain14. A ____ component of any democracy is a free labor movement.A. vitalB. visualC. soleD. single15. He has an unusual ____ of life.A. conceptionB. lookC. philosophyD. science16. The clerk ____ the judge by looking up related precedents.A. resistedB. assistedC. handedD. supported17. The document requires ____ changes.A. substantialB. strongC. authenticD. stable18. The government is ____ a new education policy.A. expressingB. formulatingC. definingD. voicing19. A poor memory ____ her efforts to become an actress.A. encouragedB. accomplishedC. frustratedD. devoted20. Let’s fix a ____ date for the next meeting.A. infiniteB. plainC. distinctD. definite二、完形填空(本大题共10小题，每小题1分，共10分)从选择项中选择一个最适合短文的选项，错选、多选或未选均无分。
2018年1月商务英语阅读试题和答案
2018年1月广东省高等教育自学考试商务英语阅读试题（课程代码 05439）I. Translate the following words or phrases into Chinese (10%)1. inflation2. turnover3. fringe benefit4. bearer bond5. consignment6. mutual fund7. brokerage 8. certificate of origin9. mortgage 10. counter offerⅡ. Translate the following words or phrases Into English (10%)11.经济衰退 12.股权证13.预付款 14.期末存货15.电汇 16.赔偿、偿还17.存款 18.配额、限额19.仲裁 20.风险资本Ⅲ. Choose the best answer to fill in the blanks (10%)21. The most major function of money is_________.A. a store of valueB. the unit of accountC. the medium of exchangeD. a standard of deferred payment22. Which of the following is NOT mentioned in economic loss?A. The destruction of one’s home in a fire.B. Loss of income owing to illness.C. Loss of property owing to theft.D. The destruction of one’s property in an accident.23. An insurance policy is_________.A. a government law on insuranceB. a written contract between the insurer and the insuredC. a piece of paper with the insurer’s signature on itD. a set of rules to regulate the insurance market24. Which of the following can NOT be a feature of a bond?A. It has a certain denomination.B. It has a prefixed interest rate.C. It involves high risk.D. It has a prefixed maturity date.25. _________is a small structure with one or more open sides that is used to vend merchandise (as newspapers) or services.A. Telephone boothB. KioskC. NewsstandD. Department store26. Marketers can communicate with large numbers of potential customers at the same timeby_________.A. personal sellingB. direct sellingC. mass sellingD. sending leaflets27. What is meant by“consideration” in a contract?A. An item of considerable value given to the other party.B. An item of value given to the other party.C. Money in exchange of goods.D. Careful thinking before signing a contract.28. To be a wise customer, we must evaluate__________ and choose to buy what is__________.A. the price; the cheapestB. the product quality; of top qualityC. the total product offer; of the best value to usD. the after-sale service; provided with the best after-sale service29. The following are the elements of marketing mix EXCEPT__________.A. priceB. placeC. point-of-saleD. promotion30. What is the major feature of a global marketing strategy?A. uniformityB. flexibilityC. localizationD. diversityIV. In this part, there are some reading passages followed by 15 questions or unfinished statements. For each of them there are four answers marked A, B, C and D. You should decide on the best one according to your understanding (30%)Passage 1Corporate CultureThe term corporate culture refers to an organization’s value system. Managerial philosophies, workplace practices, and organizational network are included in the concept of corporate culture. Tyson Food’s corporate culture is reflected in the fact that everyone-even CEO Don Tyson wears clothes of a yellowish brown color on the job.The leaders who developed the company and the corporate culture typically shape the corporate culture.One generation of employees passes on a corporate culture to newer employees. Sometimes this is part of formal training. New managers who attend McDonald’s Hamburger University may learn skills in management,but they also pick up the basics of the organization’s corporate culture. Employees can absorb corporate culture through informal contacts as well,by talking with other workers and through their experiences on the job.Corporate culture has a major impact on the success of an organization. In organizations with strong cultures,everyone knows and supports the organizations’objectives.In those with weak cultures, no clear sense of purpose exists. In fact, the authors of the classic book In Search of Excellenceconcluded the presence of a strong corporate culture was the single common thread among many diverse but highly successful companies such as General Electric and McDonald’s.As you can imagine,changing a company’s corporate culture can be very difficult.But some managers try to do just that when they feel the current culture is weak,or when the organization’s objectives change and the old culture no longer fits. Sometimes the competitive situation of a company changes. For instance, electric utilities, which once had their profits guaranteed by public regulation,now face more competition than ever.Firms that were comfortable competing against other American companies now find themselves fighting competitors from overseas, too.Management expert Peter Duckers feels that,rather than trying to change culture,managers should focus on changing employees and corporate practices, as follows.——Define what results are needed. Specify in measurable terms what the organization or department, or office) needs to achieve.——Determine where these results are already being achieved within the current organization. Analyze the departmentsthat are already effective and find out what they are doing differently from the rest.——Determine what top management can do to encourage these good results.Duckers suggests that executives openly ask what they can do to help, and then do it.——Change the reward system-or develop a new one-to recognize these effective practices. When employees realize that the organization really does reward the new approach,they will adoptit much more quickly.Whether one wants to change an organization culture or not,it is importantto choose managers and employees whose personal styles fit the organization’s goals.31. According to the passage, corporate culture _________.A. means the cultural atmosphere in a companyB. is established by top leaders and can’t be changedC. involves the core values of a companyD. has little influence on the performance of a company32. In McDonald’s Hamburger University, new managers _________.A. learn the company’s corporate culture at lengthB. are only interested in learning management skillsC. learn all the necessary skills and practices of the companyD. have chances to know about the company’s corporate culture33. If an organization has a strong corporate culture,_________.A. it can be sure of achieving great successB. it will be as successful as General Electric and McDonald’s pC. its staff tend to work for a common goalD. it may have a strong influence on the market34.One reason why some managers try to change a company’s corporate culture is that_________.A. the existing corporate culture is very strongB. they try to adapt the corporate culture to new situationsC. the company is facing a lot of competitionD. they are not so conservative as the old generation35. Which of the following is NOT advised by Peter Duckers?A. Evaluating different performances of various departments.B. Improving the communication among managers.C. Determine what is to be achieved by the organization.D. Improving the reward system so as to encourage new practices.Passage 2Early Developments in American EconomyEarly American industries depended largely on skilled artisans working in small shops tothserve a local market.But the Industrial Revolution that started in England during the18century did not take long to cross the Atlantic. It brought many changes to American industry between 1776 and 1860. Because labor was scarce in the United States and wages were high, employers welcomed any new method that could reduce the requirement for labor.One key development was the introduction of the factory system,which gathered many workers together in one workplace and produced goods for distribution over a wide area.The first factoryin the United States is generally dated to 1793, when an Englishman named Samuel Slater came to America to build a cotton cloth factory. He built the machinery from memory, because it was a crime to carry factory plant out of England.The success of Slater’s factory started a processof change that turned the northeastern region of the United States into an important manufacturing center. The making of textiles also meant increased demand for cotton, grown in the southern region for the United States. As a result, the nation became a major cotton producer.Another important development was the“American system” of mass production, which originated in the firearms industry about 1800. The new system required precision engineering to create parts that were interchangeable. This, in return, allowed the final product to be assembled in stages, each worker specializing in a specific operation.Just as Slater’s new factory system was being introduced, an American named Eli Whitney made cotton production more efficient by inventing a machine-the cotton gin-that rapidly removedthe seeds from the boils of cotton. Removing the seeds by hand was a difficult task; Whitney’s machine made the job almost easy.Whitney also began manufacturing rifles in a new way.Guns had always been made by gun makers working in their homes or small shops. Because the guns were handmade individually, a part from one gun would not necessarily fit another gun.Whitney began making guns with machinery,so thatall the parts were the same in each gun. This method of manufacturing goods in a factory, with interchangeable parts, helped to advance American industry.In 1913, the automaker Henry Ford introduced the“moving assembly” line. This was a variation on the earlier practice of continuous assembly. By improving efficiency, it made possible a major saving in labor costs. A new breed of industrial managers began the careful study of factory operations with the aim of finding the most efficient ways of organizing tasks. Their concepts of“scientific management”helped to lower the costs of production still further. Lower costs made possible both higher wages for workers and lower prices for consumers. More and more Americans were gaining the ability to purchase products made in the United States. During the first half of the 20th century, mass production of consumer goods such as cars, refrigerators and kitchen ranges helped to revolutionize the ways in which Americans lived.36. In the first paragraph, the author intends to tell us that __________.A. early American industries mainly depended on new methodsB. early American industries mainly depended on people who did skilled work with their handsC. early American industries mainly depended on England industriesD. early American industries mainly depended on new changes37. The first factory in the United States was__________.A. built by an American engineer named Henry FordB. built by an American named Eli WhitneyC. built by an Englishman who built it from memoryD. built by an American who wanted to build a cotton cloth factory38. Another important development was concerning__________.A. the steam enginesB. the mass productionC. the mobile operationD. the textile industry39. Which of the following statements is NOT true?A. Henry Ford influenced American people’s life.B. Henry Ford influenced all manufacturing systems.C. Henry Ford influenced the manufacture of cars.D. Henry Ford influenced the system of business.40. According to the passage, we can draw the conclusions EXCEPT that __________.A. the production efficiency has greatly been improved by the“American System”B.many other machines such as refrigerators,washing machines and vacuum cleaners are producedon the assembly lineC. with the interchangeable parts, American industries advanced greatlyD. the industrial managers began the careful study of the operations with the aim of reducingthe methodsPassage 3Problems Potential Exporters Are FacingMany firms fail to succeed, because when they begin exporting they have not researched the target markets or developed an international marketing plum.To be successful,a firm must clearly define its goals,objectives and potential problems.Secondly,it must develop a definitive planto accomplish its objectives,regardless of the problems involved.Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in the domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade,the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business, the benefits derived should eventually outweigh the investment.Another problem area is in the selection of the foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts. Also, since a new exporter’s trademarks and reputation are usually unknown in the foreign market, foreign customers may buy on the strength of the distributing agent’s reputation. A firm should therefore conduct a thorough evaluation of the distributor’s facilities, the personnel handling its account, and the management methods employed.Another common difficulty for the new exporter is the neglect of the export market once the domestic one booms,too many companies only concentrate on exporting when there is a recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory,the distributor must make them,usually at a greater cost and probablynot as satisfactorily. It should also be noted that the resulting smaller profit margin makes the account less attractive.If exporters expect distributing agents to actively promote their accounts, they must be trained,and their performance continually monitored.This requires a company marketing executiveto be located permanently in the distributor’s geographical region. It is therefore advisable for new exporters to concentrate their efforts in a few geographical areas until there is sufficient business to support a company representative.The distributor should also be treatedon an equal basis with domestic counterparts. For example, special discount offers, sales incentive program and special credit terms should be available.Considering a joint-venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this.There may be import restrictions in the target market,the company may lack sufficient financial resources, or its product line may be too limited. Yet, many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.41.In the first paragraph,the writer suggests that firms thinking about exporting should______.A. get professional adviceB. study international marketingC. identify the most profitable marketsD. have different objectives to other exporters42. The writer believes that if sufficient preparation is undertaken ______.A. initial difficulties can be easily avoidedB. the costs can be recovered quite quicklyC. management will become more committedD. the exporter will be successful in the long term43. An exporter should choose a distributor who ______.A. has experienced personnelB. has good communication skillsC. is well-established in the target marketD. is not financially dependent on the import business44. New exporters often make the mistake of ignoring the export market when ______.A. distribution costs are too highB. their product is selling well at homeC. there is a global economic recessionD. distributors cannot make safety modifications45. For a distributor to be successful, the exporter must______.A. focus on one particular regionB. finance local advertising campaignsC. give the same support as to domestic agentsD. make sure there are sufficient marketing staff locallyV. Read the following passages and finish the exercises of each one (40%)Passage 4Human-resource ManagementIf sustainable competitive advantage depends on work-force skills, American firms have a problem. Human-resource management is not traditionally seen as central to the competitive survival of the firm in United States. Skill acquisition is considered an individual responsibility. Labor is simply another factor of production to be hired-rented at the lowest possible cost-much as one buys raw materials or equipment.The lack of importance attached to human-resource management can be seen in the corporate hierarchy. In an American firm the chief financial officer is almost always second in command. The post of head of human-resource management is usually a specialized job, off at the edge of the corporate hierarchy. The executive who holds it is never consulted on major strategic decisions and has no chance to move up to Chief Executive Officer (CEO). By way of contrast,in Japan the head of human-resource management is central-usually the second most important executive, after the CEO, in the firm’s hierarchy.While American firms often talk about the vast amounts spent on training their work forces,in fact they invest less in the skills of their employees than do either Japanese or German firms. The money they do invest is also more highly concentrated on professional and managerial employees. And the limited investments that are made in training workers are also much more narrowly focusedon the specific skills necessary to do the next job rather than on the basic background skills that make it possible to absorb new technologies.As a result,problems emerge when new breakthrough technologies arrive.If American workers,for example, take much longer to learn how to operate new flexible manufacturing stations than workers in Germany (as they do), the effective cost of those stations is lower in Germany than it is in the United States.More time is required before equipment is up and running at capacity, and the need for extensive retraining generates costs and creates bottlenecks that limit the speed with which new equipment can be employed.The result is lower pace of technological change. And in the end the skills of the p opulation affect the wagesof the top half. If the bottom half can’t effectively staff the processes that have to be operated,the management and professional jobs that go with these processes will disappear.A. Mark the following statements true (T) or false (F) according to the passage (10%)46. The management of human resources in American companies sees the gaining of skills as theiremployees’ own business.47.The head of human-resource management in an American firm is directly under the chief financialexecutives in the firms.48.The money most American firms put in training mainly goes to workers who lack basic backgroundskills.49.According to the passages,the decisive factor in maintaining a firm’s competitive advantageis the rational composition of professional and managerial employees.50.According to the passage,the human-resource management strategies of American firms affecttheir competitive capacity.Passage 5Introduction to CompaniesThe General Nature of Companies(56) A company is a form of business organization which is owned by all those who investin it.These investors are known as shareholders as they own or“hold”a share of the company. The size of their share of the company will depend upon the amount of money they have invested in it.The total investment by all of the shareholders is known as the share capital of the company. Thus, unlike a sole trader, where one person owns the business, or a partnership, where a small number of people own a business,a company may be owned by several hundred or even several thousand shareholders.Obviously, all of these people cannot be involved in running the company. Instead, the shareholders appoint directors to run the company on their behalf,if the directors run the company efficiently and make a profit, the shareholders will receive a dividend each year as a return on their investment.Characteristics of CompaniesThe characteristics of companies differ in several respects from both sole traders and partnerships. The following are among the more important differences.Separate Legal Entity(57)A unique feature of a company is that,no matter how many individuals have bought sharesin it, it is treated in its dealings with the outside world as if it was a person in its own right. It is said to be a separate legal entity. Just as the law can create this separate legal person,so also can it eliminate it,but its existence can only be terminated by using the proper legal procedures.Thus, the identity of the shareholders in a large concern may be changing daily as shares are bought and sold by different people. On the other hand, a small private company may have the same shareholders from the date it is incorporated (the day it legally came into being), until the date when liquidation is completed (the cessation of the company, often known alsoas“winding up” or being“wound up”). A prime example of its identity as a separate legal entity is that it may sue its own shareholders, or in turn be sued by them.Limited LiabilityMost companies are“limited” companies. This means that any shareholder who has paidfor the share (s) which he has bought cannot be forced to pay more money into the company if, for example, it is making losses or has gone into liquidation. (58) Thus, the maximum amountof money any shareholder can lose by investing in a company is the amount he has invested.Unlikein sole traders or partnerships a shareholder in a limited company cannot be forced to sell his house, car, etc. to pay the debts of the business.If a shareholder has not paid in full for the shares he has agreed to buy,he can be forcedto pay the balance owing on the shares. Once he has paid that amount he cannot be forced to pay any further amount. Thus, his liability is limited to the amount he has agreed to pay but has not yet paid.This is known as limited liability and the company is known as a limited company. It is important to note that it is the liability of the shareholders that is limited not the liabilityof the company.(59)Companies can incur debts well beyond what they are able to pay and therefore their liabilities can exceed their assets.companies, in which There are, as will be seen later, some companies, known as unlimitedthe liability of the shareholders is not limited. Limited liability and the ability to raise large amounts of finance are the principal reasons why limited companies are the most common form of business organization.Public Companies and Private CompaniesBroadly speaking, there are two classes of company, the public company and the private company. Public companies are also known as PLCs, that is, public limited companies.A private company may not have less than two,or more than fifty,shareholders(excluding employees and ex-employees)and may not offer its shares to the general public.Once some someone has purchased shares in a private company the right to transfer those shares to someone elseis severely restricted.A PLC is a company which fulfils the following conditions:.It must be able to issue share capital of at least 30, 000;. It must have at least seven shareholders. There is no maximum;. Its name must end with the words“public limited company” the abbreviation“plc”.A private company is usually, but not always, smaller than a public company.The shares that are dealt in on the Stock Exchange are all of public limited companies. This does not mean that all public companies’ shares are traded on the Stock Exchange, as, for various reasons, some public companies have either chosen not to, or not been allowed to, havetheir share traded there. The ones that are traded in are known as quoted companies or listed companies meaning that the price of shares in them is quoted (or listed) by the Stock Exchange. Quoted companies have to comply with Stock Exchange rules and regulations.Share Capital and DividendsA shareholder in a limited company obtains his reward for investing in the form of a shareof the profits, known as a dividend. (60) The directors decide how much of the profits is tobe retained in the company and used for expansion. Out of the profits remaining they propose the payment of a certain amount of dividend. The shareholders cannot propose a dividend for themselves higher than that already proposed by the directors. They can, however, propose that a lesser dividend should be paid, although this action is very rare. If the directors propose that no dividend be paid, then the shareholders are powerless to alter the decision.The decision by the directors as to the amount proposed as dividends is a very complex one.Such matters as the effect of taxation,the availability of bank balances to pay the dividends, the possibility of take-over bids and so on will all be taken into account.Dividends are usually expressed as a percentage of the share capital. A dividend of 10%in Company A on 500, 000 Common Shares of£ 1 each will amount to£ 50, 000, or a dividend of 6% in Company B on 200, 000 Common Shares of£ 2 each will amount to£24, 000. A shareholder having 100 shares in each firm would receive£10 from Company A and£12 from Company B.B. Choose the best answer for the following questions (10%)51. A most significant difference between a public company and a small private company lies in that ________.A. a public company has more shareholders than a private companyB.the shareholders of a public company can secure a dividend each year whereas the shareholdersof a private company does notC.the identity of the shareholders of a public company may be changing daily whereas the identityof the shareholders of a private company almost remains the sameD. a public company is treated as a separate legal entity whereas a private company is not52. Which of the following statements is true?A. Unlike a sole trader or partnership a shareholder in an unlimited company can forced to sellhis house or car to pay the debts of the business.B. Like a sole trader or partnership a shareholder in a limited company also faces the risk ofbeing forced to sell his house or car to pay the debts of the business.C. The liabilities of a limited company cannot exceed its assets.D. The liability of a shareholder of a limited company is limited to what he has invested init.53. Which of the following statements is NOT true?A. The number of a private company’s shareholders may not exceed fifty.B. A PLC must have at least seven shareholders.C. A PLC is always larger than a private company.D. Listed companies are those whose shares are traded on Stock Exchange.54. The shareholders of a PLC have the right to do all of the following EXCEPT___________.A. attend general meetings of the companyB. vote for directors at a general meeting of the companyC. propose a dividend for themselves higher than that already proposed by the boardD. propose a dividend less than that already proposed by the board55. When the directors decide the amount proposed as dividends, they have to take into consideration all the following EXCEPT __________.A. the effect of taxationB. whether they have enough money on the account to pay the dividendsC. the number of the company’s shareholdersD.whether they have enough reserves possibly to be used to take over some other company throughStock ExchangeC. Translate the underlined sentences into Chinese (56) (57) (58) (59) (60) (10%)D. Answer the following questions according to your understanding of the passage (10%)61. What are the major differences among companies, sole traders and partnerships according tothe passage?62. Why do most companies nowadays adopt the form of limited companies?。
1月电子商务英语自考试题(2)
2012年1月电子商务英语自考试题全国（湖北省）2012年1月自考电子商务英语试题课程代码：00888请将答案填在答题纸相应位置上一、词汇和语法（本大题共20小题，每小题1分，共20分）根据句子的意思选择一个正确的答案，错选、多选或未选均无分。
1. My shoes are similar to _________ you had on yesterday.A. the oneB. the one whichC. the ones whatD. the ones2. My dentist appointment is on Friday, _________.A. fifth OctoberB. five OctoberC. the fifth of OctoberD. the five of October3. They got there _________ we by 20 minutes.A. more early asB. earlier thanC. as early asD. more earlier than4. I’ll go and see the exhibition as soon as I _________ the recorder fixed.A. have gotB. will have gotC. will getD. had got5. The radio _________ by my son just now.A. has been repairedB. is being repairedC. repairedD. has repaired6. _________ pure lead, the lead ore is mined, then smelted, and finally refined.A. ObtainingB. Being obtainedC. To obtainD. It is obtained7. He _________ in London by eleven o’clock, but he started too late.A. should beB. ought to have beenC. must have beenD. might have been8. I wish I _________ back home; I don’t like this place.A. amB. have beenC. wereD. shall be9. The business would be a success, _________ owned it.A. whoB. whoseC. whichD. whoever10. Either the shirt or the sweater _________ suitable for this season.A. isB. areC. have beenD. has11. I keep my reference books near my desk for _________.A. conventionB. convenienceC. conferenceD. confidence12. She decided not to _________ her husband’s name when she got married.A. adoreB. adoptC. admireD. admit13. Passing the English examination should _________ your chances of getting the post.A. developB. improveC. advanceD. enhance14. They’ve _________ the prices in the shop, so it’s a good time to buy.A. deducedB. decreasedC. reducedD. lessened15. I was on the _________ of accepting.A. borderB. tipC. vergeD. side16. Frequent cultural exchanges will certainly help _________ friendly relations between our two universities.A. feedB. supportC. fosterD. tend17. We can visit your company on Monday or Tuesday; our plans are fairly _________.A. flexibleB. elasticC. suppleD. compliant18. How I wish to _________ in your sufferings.A. enterB. contributeC. participateD. provide19. We must make _________ efforts to improve things.A. heavyB. thickC. massiveD. large20. Einstein’s new theory on optics changed _________ scientific ideas about light.A. technicalB. originalC. classicalD. mechanical二、完形填空(本大题共10小题，每小题1分，共10分)从选择项中选择一个最适合短文的选项，错选、多选或未选均无分。
1月全国电子商务英语自考试题及答案解析
全国2018年1月高等教育自学考试电子商务英语试题课程代码：00888一、请根据给出的汉语词义写出对应的英语词。
该词的首字母已给出(每小题0.5分，共10分)1三、根据英语句子的意思，请用括号内词的适当形式填空(每小题1分，共10分)1.Her job was to take care of the ______(wound) soldier.2.Her latest film has ______(generate) a lot of interest.3.I am afraid the blistering heat is not ______(sustain) to me.4.I had the ______(distinctly) impression that I was being watched.5.I thought you ______(handle) that little incident most professionally.6.In a poor country, owning a bicycle is a sign of ______(compare) wealth.7.Institutions financing the project while going through the business plan will be very ______(interest) in knowing how the company is going to beat the competition.8.It is difficult to estimate the exact cost due to so many ______(variable).9.It is important to ensure the ______(enforceable) of e-business transactions wherever and whenever disputes arise.10.It is reasonable to predict that a new strategy ______(require) to deal with the changing market.四、根据英语句子的意思，从每一句下面的A，B，C，D中选择正确的语言搭配(每小题1分，共20分)1. Prior ______ his departure, he addressed a letter to his daughter.A. toB. ofC. inD. from2. The children ______ against each other to win yearly scholarship.A. contestB. fightC. rivalD. enhance3. When I last saw Mary she ______ to her next class on the other side of the campus and did not have time to talk.A. hurriedB. was hurryingC. had hurriedD. has hurried4. Next time I ______ there, I’ll ask them about it.A. will goB. have goneC. am goingD. go5. The young madam was ______ to discover that she was being watched.A. disconcertedB. disappointedC. dishonoredD. dissatisfying26. We ______ the shops and the post office as soon as we moved into the town.A. determinedB. locatedC. specifiedD. settled7. People just ______ their rubbish over the wall.A. rolledB. swayedC. shapedD. threw8. Having the highest marks in his class,______.A. the college offered him a scholarship.B. he was offered a scholarship by the college.C. a scholarship was offered him by the collegeD. a college scholarship was offered to him.9. Why do you object to ______ the direction?A. followingB. followC. have followedD. have been followed10. They ______ the game because of rain.A. desertedB. abandonedC. leftD. departed11. In the 19th century industry ______ towards the north of England.A. tendedB. gravitatedC. intendedD. inclined12. ______ some of the suggestions prove of value to you as well.A. CouldB. CanC. MightD. May13. Before we commence again, let me give you a word or two of advice,_____?A. shall IB. don’t IC. will youD. won’t you14. I wish to talk with you in private,______?A. do IB. shall IC. can ID. may I15. People will not believe a person who always ______.A. magnifiesB. enlargesC. broadensD. exaggerates16. The reserch project has only been under way for three months,so it’s too early to ______ itssuccess.A. figureB. considerC. rateD. evaluate17. If the United States had not entered the Second World War, probably the 1940 unemploymentrate of 14% ______ still further.A. would riseB. roseC. would have risenD. had risen18. We wouldn’t lose courage even if we ______ again.A. were to failB. would fail3C. failD. have failed19. John wants to see me today, but I would rather he ______ tomorrow than today.A. cameB. had comeC. would comeD. sould come20. After his troubles, he’s now in ______ comfort.A. relativeB. constantC. relevantD. fair五、完形填空(共20分)Ⅰ.从所提供的四个选项中选择一个最佳答案填空。
浙江1月自考电子商务英语试题及答案解析
浙江省2018年1月高等教育自学考试电子商务英语试题课程代码：00888一、根据给出的汉语词义写出对应的英语词。
该词的首字母已给出。
(每小题0. 5分，共10分)1. 不合；分歧n. c______2. 可用的adj. a______3. 估计v. e______4. 使散乱；零乱v. c______5. 采访；访问v. i______6. 限制v. r______7. 保护；防护v. p______8. 信心n. c______9. 复杂n. c______10. 尝试；努力v. a______11. 总结；概要n. s______12. 战略n. s______13. 持续的adj. c______14. 政权n. r______15. 洞察力n. i______16. 要素n. e______17. 贸易；商业n. c______18. 重建；重组v. r______19. 倾向n. t______20. 哲学，思想体系n. p______二、请写出下列英语单词或术语的汉语意义(每小题0. 5分，共10分)1. maverick purchasing ______2. overhead ______3. out of business ______4. online venture ______5. online and offline ______6. off-contract buying ______7. net loss ______8. natural language processor ______19. multi-media ______10. profit/loss statement ______11. purchase attempts ______12. purchase cycle ______13. prototype ______14. return on investment ______15. product description ______16. information privacy ______17. information retrieval ______18. interactive TV ______19. liability risk ______20. market segmentation ______三、根据英语句子的意思，请用括号内词的适当形式填空(每空1分，共10分)1. She is said to be one of the most ______(distinguish) novelists in 1960s.2. Signing this form commits you to ______(buy) the goods.3. So anybody who is going into this from a technology perspective purely ______(doom) tofailure.4. Success in e-business can evaporate even more quickly than it ______(achieve).5. Technological changes will ______(evitable) lead to unemployment.6. That rule has no ______ (apply) to this particular case.7. The brain needs a ______(continue) supply of blood.8. The heart attack could ______(relate) to his car crash last year.9. The irrigation project has not been ______(authorize) yet by the committee.10. The librarian spent a lot of time ______(classify) books.四、根据英语句意，从每一句下面的A，B，C，D中选择正确的语言搭配。
2021年1月全国自考“电子商务英语”试题
2021年1月全国自考“电子商务英语”试题00888请将答案填在答题纸相应的位置上。
一、词汇和语法（本大题共20小题，每小题1分，共20分）按照句子的意思选择一个正确的答案，错选、多选或未选均无分。
1. She was appointed to _________ the advertising campaign.A. fightB. guideC. conductD. control2. He seems very much _________ to the proposal to build a hall.A. opposedB. competedC. contrastedD. resisted3. I am thinking of _________ a close relationship with my competitors.A. performingB. settlingC. organizingD. establishing4. I spent a very _________ hour in the library.A. productiveB. creativeC. predictiveD. profitable5. They have _________ themselves as dedicated social workers.A. seenB. distinguishedC. definedD. differed6. Industrial development is being _________ in the west of the country.A. concentratedB. tensedC. adjustedD. gathered7. The document requires _________ changes.A. stableB. strongC. authenticD. substantial8. When he moved to Canada, the children _________ to the change very well.A. adoptedB. adaptedC. variedD. modified9. You should sign a contract to make your job situation _________.A. normalB. commonC. regularD. usual10. The pool of water on the playground _________ in the sun.A. evaporatedB. disappearedC. vanishedD. faded11. I like reading novel _________ TV.A. rather than to watchB. more than to watchC. more than watchingD. than watching12. “Where is my notebook?” “ _________ .”A. Here is itB. Here it isC. It here isD. It is here13. For _________ interested in nature, the club offers hikes and overnight camping each week during the summer.A. whoB. whomC. thoseD. them14. She played _________ in the orchestra.A. a violinB. violinC. violinsD. the violin15. There is very _________ hope that she will pass the exam.A. fewB. muchC. littleD. any16. He _________ the button before we could stop him.A. had pressedB. pressedC. would have pressedD. would press17. People used to think that the earth was flat, _________?A. usedn’t itB. wasn’t itC. don’t theyD. didn’t they18. _________ when it began to rain.A. Scarcely had he gone outB. Scarcely he had gone outC. Had he gone out scarcelyD. He had gone out scarcely19. The food that Mark is cooking in the kitchen _________ delicious.A. smellsB. is smellingC. has smelledD. has been smelling20. The business would be a success, _________ owned it.A. whoB. whoseC. whichD. whoever二、完形填空(本大题共10小题，每小题1分，共10分)从选择项中选择一个最适合短文的选项，错选、多选或未选均无分。
商务英语自考试题及答案
商务英语自考试题及答案一、选择题（每题2分，共20分）1. The term "B2B" stands for ________.A. Business to BusinessB. Business to ConsumerC. Consumer to ConsumerD. Consumer to Business答案：A2. In international trade, "FOB" refers to ________.A. Free on BoardB. Free of BoardC. Freight on BoardD. Freight of Board答案：A3. The abbreviation "CEO" stands for ________.A. Chief Executive OfficerB. Chief Executive OfficerC. Chief Executive OfficerD. Chief Executive Officer答案：A4. Which of the following is not a form of payment in international trade?A. Letter of CreditB. Cash in AdvanceC. ConsignmentD. Barter答案：D5. The term "TQM" stands for ________.A. Total Quality ManagementB. Total Quantity ManagementC. Total Quality MonitoringD. Total Quantity Monitoring答案：A6. "CIF" in international trade means ________.A. Cost, Insurance, and FreightB. Cost, Insurance, FreightC. Cost, Insurance, and FreightD. Cost, Insurance, Freight答案：A7. Which of the following is not a type of business letter?A. Sales LetterB. MemoC. Proposal LetterD. Invoice答案：B8. "MOQ" stands for ________.A. Minimum Order QuantityB. Maximum Order QuantityC. Maximum Order QualityD. Minimum Order Quality答案：A9. The term "ROI" stands for ________.A. Return on InvestmentB. Risk of InvestmentC. Rate of InvestmentD. Result of Investment答案：A10. In a business context, "RFQ" stands for ________.A. Request for QuotationB. Request for QuestionC. Request for QualificationD. Request for Quantity答案：A二、填空题（每题2分，共20分）1. When a company offers a product or service to another business, it is known as ________.答案：B2B2. The term used for the point at which the buyer and seller agree on the price of goods and the delivery terms is________.答案：contract3. The process of improving the quality and efficiency of a service or product is known as ________.答案：quality management4. The document that guarantees payment for goods shipped is called a ________.答案：letter of credit5. The minimum number of units a manufacturer will produce ata set price is known as the ________.答案：MOQ6. The acronym for a document that lists the details of a transaction and is used to bill the buyer is ________.答案：invoice7. The process of exchanging goods or services for other goods or services without using money is called ________.答案：barter8. The term used to describe the act of selling goods to customers directly is ________.答案：retail9. The process of managing the entire life cycle of a product from inception to disposal is known as ________.答案：product lifecycle management10. The term used to describe the process of identifying potential customers and persuading them to buy a product or service is ________.答案：marketing三、简答题（每题10分，共30分）1. Explain the concept of "outsourcing" in business.答案：Outsourcing refers to the practice of hiring another company to perform tasks that were traditionally performedin-house. It is a strategic initiative aimed at reducing costs, improving efficiency, and allowing a company to focus on its core competencies.2. What are the key components of a business proposal?答案：A business proposal typically includes an executive summary, problem statement, solution overview, implementation plan, cost analysis, benefits, and a call to action.3. Describe the role of a sales manager in a company.答案：A sales manager is responsible for leading a sales team, setting sales goals, developing sales strategies, training sales personnel, and monitoring sales performance to ensurethe company meets its revenue targets.四、论述题（共30分）Discuss the importance of effective communication in international business.答案：Effective communication is crucial in international business as it helps to build relationships, resolve misunderstandings, and facilitate negotiations. It also aidsin the clear conveyance of information, which is vital forsuccessful transactions and collaborations across different cultures and languages.。
2023年自考专业(电子商务)《电子商务英语》考试历年真题摘选附带答案版
2023年自考专业(电子商务)《电子商务英语》考试历年真题摘选附带答案第1卷一.全考点综合测验(共20题)1.【单选题】Don ’t swim in the river. It ’s too（）A.interestingB.easyC.difficultD.dangerous2.【单选题】All citizens in this nation are__________ to the law.A.subjectB.objectC.exposedD.dependent3.【问答题】这件工作我不满意。
(satisfy)4.【问答题】“Quality Customer Service ”is our service idea.5.【填空题】视力;洞察力n. v_______________6.【问答题】英译汉：The emergence of the bot-aggregator exchange as a primary sales channel, which employs rules to enable transactions.7.【填空题】交易;事务;处理n. t_______________8.【问答题】翻译：sale tax9.【单选题】I was greatly shocked by the way __________ things were done there.A.howB.thatC.asD.which10.【填空题】繁荣n. p_______________11.【问答题】她有能力做这项工作。
(ability)12.【单选题】Your idea a （）good one.A.listensB.hearsC.soundsD.listens to13.【问答题】Good reputation is the most important thing for an online store.14.【问答题】翻译：financial transaction15.【问答题】翻译：domain name16.【填空题】承担责任的adj. r_______________17.【问答题】勿受坏榜样的影响。