商务英语课文翻译
Unit1 Made in Europe 欧洲制造Almost every fashion label outside the top super-luxury brands is eitheralready manufacturing in Asia or 5 thinking of it. Coach, the US leather goodsmaker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products.除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。
美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。
在过去的五年中，它通过仅在低成本市场生产来提升毛利率。
在2002 年的3 月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。
Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products.巴宝莉（Burberry）在亚洲持有许多许可授权安排。
2000 年它决定给日本三洋公司的特许授权延长十年。
这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。
但是同时，日本的消费者却偏好于该集团在欧洲生产的产品。
Sanyo is now reacting to this demand for a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Tokyo's Ginza, where it sells Burberry products imported from Europe.为了应对这种对巴宝莉在亚洲工厂所生产产品的需求，三洋公司在东京银座开设旗舰店，出售从欧洲进口的巴宝莉产品。
In interviews with the FT, many executives say the top luxury brands will continue to be seen, particularly in Asia, as European. Domenico De Sole of Gucci says: “The A sian consumer really does believe - whether it's true or not - that luxury comes from Europe and must be made there to be the best.”在《金融时报》的采访中，许多企业高管表示，顶级奢侈品牌将在亚洲越来越多地出现，就像在欧洲一样。
古驰（Gucci）的多米尼克·德索尔说，无论是真是假，亚洲消费者只相信：奢侈品来自欧洲，而且一定是要在那儿生产的才是最好的。
Serge Weinberg, Chief Executive of Pinault Printemps Redoute, which controls Gucci, says it will not move Gucci's production offshore. Yet some in the industry recognize that change may be round the corner even for the super-luxury brands. Patrizio Bertelli, Chief Executive of Prada, says: 'The "Made in Italy" label is important but what we are really offering is a style, and style is an expression of culture.' He therefore recognizes that quality fashion items may not always need to be produced in Italy.古琦的控股公司（Pinault Printemps Redoute）的首席执行官塞格·温伯格说，公司不会将古琦的生产线移到海外。
然而一些业内人士认识到，就算对顶级奢侈品牌而言，这种变化也将来临。
普拉达（Prada）的首席执行官帕特里齐奥·艾特里说：“‘意大利制造’的标签很重要，但我们真正要提供的是一种风格，而风格是一种文化的展示。
因此，他认识到高品质的时尚产品并非总是要在意大利生产。
Amitava Chattopadhya. Professor of Marketing at Insead, the business school. says: A brand is a set of associations in the mind of the consumer and one of these is the country of origin. For luxury goods, the role of the brand is crucial. To damage it is a cardinal sin and no brand manager will want to get the balance between manufacturing location and the brand image wrong.欧洲工商管理学院的市场营销系的Amitava Chattopadhyay 教授说：“品牌就是消费者脑海中的一系列联想，其中之一就是原产地。
对于奢侈品来说，品牌的作用是至关重要的。
破坏它是一种弥天大罪，没有哪个品牌经理愿意将产地和品牌形象之间的关系搞错。
”Unit2 Road rages in the sky 空中的交通暴怒Airlines and their long-suffering customers arc reporting a steep climb in air rage incidents. Some incidents are apparently caused by problems which are familiar to many regular travelers. One case reported from America stemmed from an interminable delay in takeoff, when passengers were cooped up in their aircraft on the tarmac for four hours, without food, drink or information.航空公司与长期遭罪的客户们都在提及急剧攀升的空中冲突事件。
有些事件的发生显然是由许多常客所熟悉的问题造成的。
美国报道的一个案例就是源于无休止的延迟起飞：乘客被关在飞机里，在停机坪上等了四个小时，期间没有食物、饮料和信息。
Mass unrest is less common than individual misbehaviour, as in the case of the convict who recently went crazy on a flight, attacked the crew and tried to open a door in mid-flight.大规模骚乱比起个人行为不当要少见些。
一个已经宣判的案例里乘客在飞机上突发癫狂。
他攻击机组人员，并试图在飞行途中打开舱门。
The psychology of air rage is a new area of study, and there are almost as many explanations as examples. Most analysts of the phenomenon blame alcohol, but many people now think that the airlines are at fault.空中暴怒的心理是一个新的研究领域，对此的解释与案例几乎同样多。
大多数分析家都将此现象归咎于酒精，但现在许多人认为航空公司对此负有责任。
To cut costs, they are cramming ever more passengers into their aircraft, while reducing cabin crew, training and quality of service, all of which increase passenger frustration. In addition, there is increasing concern in the US about another cost-cutting exercise, which could seriously harm passengers' health: cabin ventilation.为了削减成本，他们把更多的乘客塞进机舱，同时又减少机组人员、缩减培训时间和降低服务质量，所有这些都令乘客更加沮丧。
此外，在美国人们越来越关注另一个削减成本的做法：客舱通风问题。
新世纪商务英语综合教程第一册课文译文
新世纪商务英语综合教程第一册课文译文第一单元万维网课文一有互联网必有路增加社会交流之商业指导丹奈斯·J. 德沃张筱霖译凯瑟琳·吉诺伊是波士顿 Swift Media 网络社区的合作创始人之一，她的饮食、起居、呼吸都浸泡在网络2.0中。
不仅她最新的商业公司依靠网络2.0召集会议，几乎她所有的新办公司都依靠各种网络工具来运行。
她有五位全职雇员，如今她已经非常熟练老到地使用她的博客、wiki、合作工具以及其他林林种种免费或低费用网络服务。
“网络2.0的吸引力在于，它能让小企业主找到通往市场的途径，而过去小企业主几乎没有门径。
”凯瑟琳·吉诺伊对《电子商务时报》的记者如是说。
目前，她的网络应用“组合”包括如下内容：●一个wiki，用来协调位于波士顿、衣达荷和乌克兰的程序员工作；●Basecamp，一个基于网络的项目管理工具（大约每月40美元）●Highrise，用来追踪与他人的联系与活动（与的小型网络版类似）●一组 Google(Nastag:GOOG)工具（例如, Google Docs 工作表，用于发博文的GoogleNotebook，Google AdWords 关键词搜索）有时她甚至通过Facebook和LinkedIn 与客户作交流，她也是Twitter微博和等社交网络的粉丝。
关于宠物狗的博客吉诺伊曾用网络2.0帮助过一位从事宠物狗养殖的朋友，这位朋友的生意渐渐下滑，而其竞争者熟知技术门道，他们的品牌则广为传播。
吉诺伊只不过帮朋友建了个博客，并在Google AdWords上登记了合适的关键词，朋友的生意马上兴旺起来。
吉诺伊说，她的策略并非是一时兴起、简简单单建个博客。
“任何小企业主都可以把博客用作网上营销工具，但是，要与Google AdWords结合起来才能推动访客流量的增加。
许多职场专业人士都把Google AdWords与在线服务管理结合起来，于是利润猛增。
商务英语(二)课文英译中
Unit 21.The manufacturer, therefore, has to find the balance between designing a separate car foreach market – which would be exorbitantly costly – and designing one car for all markets.因此，制造商就必须在为每个市场设计一辆不同的车（这当然需要高昂的费用）和为所有市场设计同一款车之间寻求平衡。
2.Such opportunities are not normally available to a company that operates only in onecountry or is only just entering a new country.只在一个国家经营或只进入一个新的国家的公司通常得不到这样的机会。
3.The advent of the Internet and Intranets has the potential to accelerate the process ofmining all markets for relevant information and for features that can be included in new products.互联网和局域网的来临有可能加快发掘所有的市场找到相关信息和能被用到新产品中的特征的过程。
4.The laboratories co-ordinates their efforts by looking at the possibilities of melding productideas arising from different countries.这些实验室通力协作寻求把产生于不同国家的关于产品的想法加以整合的可能性。
5.The product itself may have been developed with reference to observations of present andpotential customers rather than conventional market research.产品本身的开发也许参考了对现有或潜在客户的观察，而不是常规的市场研究。
商务英语汉英对照翻译
商务英语汉英对照翻译商务英语汉英对照翻译汇总导语：商务英语翻译的范围涉及人文、地理、商务等方面，范围比较广。
以下是小编分享给大家的关于商务英语汉英翻译对照，同学们可以多记下。
1、【原文】天香楼特聘香港六大名厨，精心为您提供中华五千年来千变万化的养颜补品、粤式饭菜、港式点心及特价套餐，色香味俱全，丰俭由人!【译文】At Tian Hsiang Restaurant,we have engaged six celebrated chefs from Hong Kong,preparing Chinese cuisines of all kinds,including Cantonese delicacies,Hong Kong style Tim Sum or specially priced set meals---all looking attractive,smelling inviting and tasting delicious.Regardless of your preference,you can always find something to your liking here.2、【原文】由于失业率增高，美元币值下降，股票市场处于困境之中，经济问题将是总统所面临的最严峻的考验。
【译文1】With the unemployment rate high,the dollar's value low and the stock market indistress,the problem of economy will be the President's most difficult test.【译文2】With the increase in unemployment,the devaluation of US dollars and the distress that the stock market encounters,the economy will constitute the most difficult problem for the President.3、【原文】鉴于你方违约造成我方不应有的损失，我方很遗憾地撤销此约，并保留对我方损失的索赔权。
商务英语4各单元的课文翻译
Unit 1Hard Sell around the Photocopier应当高度重视复印机旁的非正式沟通Sociologists have long recognized that businesses of less than 200 individuals can operate through the free flow of information among the members. Once their size exceeds this figure, however, some kind of hierarchical structure or line management system is necessary to prevent total chaos resulting from failures of communication. Imposing structures of this kind has its costs: information can only flow along certain channels because only certain individuals contact each other regularly; moreover, the lack of personalized contacts means that individuals lack that sense of personal commitment that makes the world of small groups go round. Favours will only be done when there is a clear quid pro quo, an immediate return to the giver, rather than being a matter of communal obligation. Large organizations are less flexible.一直以来，社会学家认为一项规模小于200人的事业，可以通过成员间自由的信息沟通而正常运转。
Lesson27课文原文及翻译点(中英文对照版)冀教版八年级英语下册
冀教版英语八班级下册课文原文及翻译中英对比版Lesson 27 Lesson 27 Business English第27课商务英语English is the language of international business.英语是国际商务的常用语。
Do you know that business English can be different from everyday English?你知道商务英语与日常英语是不同的吗？In business, people sometimes speak English in interesting ways.在商务活动中，人们有时候通过好玩的方式讲英语。
You might not always know what they mean.你可能经常不知道它们是什么意思。
Can you guess the meanings of the sentences below?你能猜出下面句子的意思吗？Look at this one:Buy low,sell high.看这句话：低买高卖。
It’s a short and simple sentence.这是一句简短简洁的句子。
Buy something at a low price,and then sell it at a high price.以低价买东西，然后以高价卖出。
It makes sense, right?它很有意思，对吗？What does we're in the red this month mean?“我们这个月是赤字〞是什么意思？Does it mean everyone is wearing red clothes?是说每个人穿着红色的衣服吗？No! It means the business is losing money.不！它的意思是生意在亏钱。
Business people usually write red numbers below zero and black numbers above zero.生意人通常用红色的数字表示复数，黑色的数字表示正数Pretty simple, right?很简洁，对吗？I am moving up the ladder may be difficult to understand.“我在上台阶〞可能较难理解。
【免费下载】商务英语课文翻译
经贸英语课文翻译一一、国际商务模式（Lesson 1）在进行国际商务活动时，民营企业和政府必须决定如何开展他们的业务，比如使用何种操作模式。
下文展示了一个公司所能采用的各种模式。
商品的出口和进口公司可以出口或进口任何一种商品或服务。
在各种国际商务模式当中，更多的公司选择了出口和进口业务作为他们的主要商务模式。
这种做法尤其适合于较小的公司，尽管他们不大可能像大公司那样从事出口。
（大公司更倾向于采取其他形式从事进口和出口的海外业务。
）商品出口是有形资产——或是说商品——输出到国外的过程；而商品进口则是对国外商品的引进。
由于这些商品输出和输入到一个国家的过程可以被看到，它们有时亦被称作有形出口和有形进口。
“出口”和“进口”这两个术语，通常被用于商品领域而不是服务领域。
当一个中国承包商从中国向美国输出Phantom Menace的人物玩具时，我们说，这个中国承包商是出口商，而Hasbro是进口商。
这个人物玩具对中国来说被出口，对美国来说是被进口。
对大部分国家来说，商品的出口和进口是国际收支的主要来源。
服务的出口和进口服务的出口和进口是非生产性的国际收入。
公司和个人获得国际支付形成了服务出口，而公司和个人进行国际支付则形成了服务进口。
服务的出口和进口有多种形式。
在这一节中，我们将讨论如下收入的来源：●旅游业和运输业●服务的执行●资产的运用旅游业和运输业当卢卡斯电影公司从美国出口电影时，电影将进行国际旅行，或是说卢卡斯电影公司的员工将出国推销电影。
让我们这样说，卢卡斯电影公司将它们的员工和电影通过德国汉莎航空公司输送到德国，然后，这些员工将在德国呆上一段时间。
他们对汉莎航空公司的支付以及在德国的费用对于德国来说是一种服务出口，而对美国来说则是一种服务进口。
国际间的旅游和运输是航空公司、船运公司、旅行社和宾馆的重要收益来源。
一些国家的经济，同样，很大程受到这些经济部门所带来的收益的影响。
例如，在希腊和挪威，大量的就业、利润、和外汇收入就来源于这些国家的公民拥有的船舶所进行的海外货运业务。
【精编范文】新编商务英语课文翻译-word范文模板 (5页)
本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==新编商务英语课文翻译《新编商务英语》以最全面的内容给您一本贴心的英语学习宝典。
《新编商务英语》分类详细，典型实用，针对性强，每单元围绕一个主题，将语言知识和行业内容紧密结合，展现丰富的活动场景，介绍最新的专业知识。
以下是小编整理的新编商务英语课文翻译，欢迎阅读。
新编商务英语课文翻译1Business is human activity related to material things.Civilization is necessary. It exists in all societies, even the simplest of societies. The business can include the production of goods: making planes, buildings and cartons is an example of production. It can also fund these activities. Borrowing money,buying and selling stocks and bonds and selling insurance policies involve raising money for business. Other forms of business include merchandise sales, i.e. selling products and providing services such as accounting, distribution and maintenance. Then, business is the production and distribution of goods and services.In our enterprise research, we must understand the four basic elements of production. These four factors are land, Labour, capital and entrepreneurship. What do these four terms mean?Land must be used for production. Here, the land is most commonly used. It not only refers to a piece of real estate that we can build, but also all the raw materials used. Some raw materials are found on the earth's surface, such as trees and wood. Other raw materials are found in minerals and oil Wells on the earth's surface, and other materials can be extracted from the air. All the raw materials produced are from land, air and sea.Labor is the use of mental or physical labor to produce goods. Most labor forces convert raw materials into finished products and then assign them to buyers. In industrialized countries, labor is usually more spiritual than manual labor. For example, machines have done very tiring manual labor, both in manufacturing and agriculture.In other countries, computer-programmed robots and other forms of data-processing equipment do a lot of work that requires a lot of mental work. So, to a certain extent, the next factor, capital, canbe used to replace labor or reduce physical and mental labor, and humans have to use it to do business.In everyday language, capital means a few things. The most common meaning is wealth or money. But it also refers to equipment thatmoney buys. Capital, as one of the basic elements of production, isall things that workers use in production and distribution. Itincludes tools, machinery and buildings, such as factories and warehouses, to produce and store goods. Capital, therefore, refers to anything that contributes to the production and distribution of goods.The combination of land, Labour and capital to create somethingof value is called entrepreneurship. Entrepreneurs are people who control and mentor other three factors. An entrepreneur doesn't do it himself unless he is a worker. An entrepreneur who is a worker of an enterprise. He was the leader, and the staff followed him.Entrepreneurship includes some other important activities. Entrepreneurs are responsible for launching business activities. Hehad to put land, labor and capital together to start his business. Second, he must manage the business by determining the general principles of business operations. To be successful, entrepreneursmust also be innovative. He must find new products or new ways of production, new sales methods, or he must provide new services. Hehad to be able to determine the value of what someone else invented, whether it was a new toy, a new archiving method, or a new way of advertising. In the end, he took all the risks.In business risk, everyone is connected to a company. When a company fails to pay its debts, it causes problems for many. This is difficult for employees who may be looking for work elsewhere. Customers have to find another place to buy products; Creditorsusually lose some money to the company. But if a business succeeds or fails, the entrepreneur takes the biggest risk. He must pay the limitof his ability to pay. If he is skilful and lucky, the money he gets from business ventures will pay for land, Labour and capital, he saysThere's some money left. This extra money is profit. If hedoesn't get enough money from business risk to cover all the expenses, the difference is loss.。
新编剑桥商务英语(中级)课文翻译
For personal use only in study and research; not for commercial use新编剑桥商务英语（中级）课文翻译BEC课文翻译1、We wanna hold your hand我们愿与你携手创业带着浓厚的经营意识，加上一些进取精神，再来瞧瞧，哈!你拥有了一家连锁店!如果想自己开店、大展身手却又苦于缺乏经验，同时又不想在这个充满风险的昙花一现的独立法人世界中立足，那么开家连锁店不失为一个明智之举。
然而你必须明白自己将从事何种性质的经营，这是至关重要的。
特许经营就是由一方(授予特许经营者)授权允许另一方(加盟特许经营者)使用其商标或商号，并使用其一揽子经营理念。
那么特许经营背后所隐藏的主要理念是否结合了自己独立开店和为公司打工这两种理念?英国特许经营协会会长丹·阿齐尔回答说：“绝非如此，这是一种可笑的过于简单的看法。
其实这还是由你来经营自己的公司，但是避免了一些风险，同时增加了别人的支持。
”他指出，相比大多数遭受失败的独立经营者，只有0.9％的特许经营店以失败告终。
尽管如此，成为特许经销商不可能使那些极具冒险精神的人感到满足。
它不适合那些不想循规蹈矩的人。
达美乐比萨特许经销店的销售经理威廉姆·尤班克这样说道：“如果你充满开创冒险的精神，这种形式不适合于你。
它是一种原则规约，一个必须遵守规则的俱乐部。
虽说有一定的独立性——我们的特许经销商可以自己制定价格表，但我们对菜单的内容要求非常严格。
这是在帮助下经营公司。
”阿丝特丽德·帕狄尔刚刚成为达美乐比萨店的特许经营者，她告别了律师生涯，和她的丈夫合开一家特许经营店。
“与其把所有的时间和精力倾注到为别人卖命的工作中，不如投入于自己的公司中。
”帕狄尔三十一岁时放弃了薪水可观、受人尊敬的律师职业，转而经营这家比萨店，并获得回报。
公司收益颇丰，业务出现了增长。
当然如果你下定决心，白手起家地单干，你随时可以从总店分离出去，另立门户，发展特许经营店。
商务英语-翻译
BUSINESS ENGLISH CHAPTER 1LESSON 11.A few thousand years ago, man’s life was rough and simple，their wants would have been confined to the basic necessities of life----food、clothing and shelter.2.Over ten nomadic tribes of North Africa moved to the river at the foot of the mountain in search of the source of water and new pastures.3.More than 30 years ago ,the villagers often bartered eggs for needles、threads and stationary needed by children.merce embraces all kinds of economic activities such as: trade、transportation、communication、storage、banking、insurance and advertising etc.5.Buying fast-food eases day-to- day cooking of house wives.L 21.T rade is the exchange of goods and services between buyers and sellers。
It is an essential part of commerce and also a basis of it.2.W ithout paying premium to the insurance company，y ou can’t claim compensation in the event of economic losses.3.I n the event of a surplus of goods，they can be sold at lower price.4.B ecause of higher price of raw material，the manufacturers are unwilling to venture to produce the goods.5.“The lower the price is，the more the selling is” is not always right.L 31.E ach person，each country should use to the best advantage the peculiar skills and resources，and specialize in producing and selling those goods that they can produce at relatively lower cost.2.M any Middle-east countries produce and export oil rather than produce food and finished goods.3.T he workshop in which Kent works produces but assembling parts of computer.4.I n a monetary economy，money is a lubricant that facilitates trade。
新编商务英语综合教程课文翻译
Unit 1商业是与物质事物有关的人类活动。
文明是必要的。
它存在于所有社会，甚至最简单的社会。
业务可以包括货物的生产：制造飞机、建筑和纸盒是生产的例子。
它还可以为这些活动提供资金。
借贷资金、买卖股票和债券以及出售保险政策涉及到为商业活动筹集资金。
其他形式的业务包括商品销售，即销售产品，提供各种服务，如会计、分销和维修。
那么，商业就是生产和分销商品和服务的活动。
在我们的企业研究中，必须了解生产的四个基本要素。
这四个因素是土地、劳动力、资本和企业家精神。
这四个术语是什么意思？为了生产东西，必须使用土地。
这里，土地的使用方式最一般。
它不仅指我们可以建造工厂的一块房地产，还指生产所用的所有原材料。
有些原材料在地球表面发现，例如树木，木材成材。
其他原材料在地球表面的矿产和石油威尔斯发现，还有其他原料可以从空气中提取。
所有生产的原材料都来自土地、空气和海洋。
劳动是指脑力劳动或体力劳动用于生产物品。
大多数劳动力将原材料转变成成品，然后将其分配给买方。
在工业化国家，劳动通常比体力劳动更有精神。
例如，无论是制造业还是农业，机器完成了非熟练工人过去所做的非常累人的体力劳动。
5在其他国家，由计算机编程的机器人和其他形式的数据处理设备完成了许多需要大量脑力劳动的工作。
因此，在一定程度上，下一个因素，资本，可以用来取代劳动力或减少体力和脑力劳动，人类不得不使用，以进行业务。
在日常用语中，资本意味着几件事。
最普遍的含义是财富或金钱。
但它也指货币购买的设备。
资本作为生产的基本要素之一，是劳动者在生产和分配中使用的所有东西。
它包括工具、机器和建筑物，例如工厂和仓库，生产和储存货物。
因此，资本指任何有助于生产和分销货物的东西。
把土地、劳动力和资本结合起来创造有价值的东西，叫做企业家精神。
企业家是负责控制和指导其他三个因素的人。
企业家不是自己动手，除非他也是工人。
一个企业的工人听命的企业家。
他是领导，员工也跟着他的方向走。
创业包括一些其他重要的活动。