牛津译林版高中英语必修四高二英语《Unit1Adverting-Welcometotheunit》课件
Ch
Shoes can fly! So do your dreams!
Homework
1. Look for more interesting ads and show them to your classmates next time.
Ads for social problems
Earth Day
Say ‘No’ to drugs Oxlin Airlines
Ads for sales
Soft shine shampoo
Discuss and speak:
Read the instructions and focus on the four posters. Try to answer these questions:
This poster isPaocosmtemre1rcial
advertisement. It offer the Airline service. It uses “I love to fly with Oxlin Airlines. Taking airlines is a fast way to get to another place. In this way can much of time be saved.
Poster 3
Taking drug is harmful both
to the people who take drug
and their family. If someone
takes drugs, he will become
seriously ill. This poster is
intended to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us.
What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster?
Commercial advertisements
Public service advertisements
Poster 4
This poster is targeting
young people especially
girls, because they pay
more attention to their
appearance. It uses persuasive words “Shine that lasts fro days” successfully to persuade young people to buy this shampoo.
2. Why do you like these ads?
They are quite interesting, creative and we can get some useful information from them.
Observation:
Observe the four pictures on Page1. Try to divide them into two parts.
Poster 2
This poster strikes us a
lot. It is trying to show
us that the birds have
nowhere else to build their
nets. They have to build their nets in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on.
2. Make good preparationsfor Reading part.
More ads for you to discuss:
Can you think about a good slogan for each ad?
Protect water, Protect ourselves.
Never delete Green Keep it Forever!
Enjoy your music, Enjoy your Sony!
高中英语课件
（金戈铁骑 整理制作）
Unit
1
Welcome to the unit
Advertising
Welcome tothe Unit
Enjoy some beautiful ads
Brainstorming:
1.Where can we find these ads?
On billboards,on the Internet, in newspapers/ Magazines, on TV, in leaflets, or in buses etc.
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牛津译林版高中英语必修四Unit1Advertising-welcome and reading课件
to eduate people about…
Validity
(正确性)
not altogether innocent
to benefit the public, and you can learn a lot
What is NOT the difference between a commercial advertisement and a PSA?
*Commercial advertisements *PSAs / Public service advertisements .
3. What is the major difference between commercial
ads and PSAs?
( A commercial advertisement is one which someone has ) paid for to advertise a product or service.
Conclusion Part 3 (Para.5)
B.We can find ads almost wherever we go.
C. Some information about ads.
Para2. The definition of ads &2 main types Para3. Commercial ads Para4. PSAs
Hot Topic---NCP
新型冠状病毒肺炎 [kɒrənə'vaɪrəs] [njuː'məʊniə] The novel coronavirus pneumonia is spreading all over China from Wuhan.
What does this picture try to tell us?
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(42页)
be meant to do sth. aim to do sth. benefit promote
Sentence making:
Project Hope
Sentence making:
Temple Fair
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(42页) -精品P PT课件
Байду номын сангаас
* persuade sb. to do …
I have _p_e_r_s_u_a_d_e_d__ my father __to__ give up smoking.
= I have _p_e_rs_u__a_d_e_d_ my father __in_t_o__ giving up smoking. I have persuaded my father out of smoking.
Match the phrases with the right meanings:
play tricks on sb. fool sb into doing sth.
上某事的当 欺骗某人
fall for sth.
欺骗某人做某事
play tricks on; fool…into doing…; fall for
education. * I learn a lot from my mother’s advice.
M__y_m__o_th__e_r’_s_a_d_v_i_c_e_b_e_n__e_fi_ts__m_e__a_lot. I _b_e_n_e_f_it_a__lo_t_f_r_o_m__m__y_m__o_th_e_r_’_s_a_d_v_ice.
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(15页)
commercial ads
PSAs
promote products or service
educate people about health, safety, or any other problem that affects public welfare
What is an ad campaign ?
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(15页) PPT课堂课件(1)-精品PPT课件
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(15页) PPT课aluate which ad is the best and make comments.
slogan
group language image and presentation
number
logo
A B C ABCABC A B C
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(15页) PPT课堂课件(1)-精品PPT课件
Module 4 Unit 1 Project
Developing an ad campaign
Teaching aims：
You are expected 1) to read the two passages in the project and know the structure of an ad campaign.
Other group members will present
the ads, or show the billboards, or …
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(15页) PPT课堂课件(1)-精品PPT课件
牛津译林版高中英语必修四unit 1 advertising(welcome to the unit)(共74张ppt)
Two main types of advertisements
PSAs
Commercial ads
educate people about problems in society or about people who need help
encourage people to buy a product or service
Don't drink and drive.
Don't smoke.
Protect the environment.
A public service ad
Protect water.
Futher thinking
What makes a good slogan? What are the qualities of a good slogan?
Success,we all create together!
Ensure each child a chance to be succesful and perfect!
• Do our best,enjoy ourselves!
Do our best,enjoy ourselves.
Do our best,enjoy ourselves.
(Welcome to the unit)
Welcome to the unit
Enjoy some impressive advertisements
How much do you know about advertisements?
have spokesmen or spokeswomen
After advertising, more wonderful…
牛津译林版高中英语必修四《Unit 1 Advertising》Welcome to the unit 课件 2
Try to divide them into two types.
Earth Day public service
ads
Say ‘No’ to drugs
Oxlin Airlines
commercial
ads
Soft Shine
shampoo
Picture-talking
Talk about the posters with your partner, using these questions to help you: 1.What can you see on each poster? 2.What can you read on each poster? 3.What does each ad want to tell us? 4.What can you learn from each ad ? 5.Will you believe in its idea and do as it tells you to?
6.To be No.1es a good slogan? What are the qualities of a good slogan?
short ,simple, impressive, creative, interesting, persuasive, clever, moving, attractive ....
Unit 1 Advertising Welcome to the unit
Lead-in
Watch two short videos and then answer some questions about them.
Brainstorming
1. Are the videos parts of films? What are they?
译林牛津版高中英语必修4课件 Unit 1 Section One Welcome to the unit 2 课件
ng drug is harmful both to the people who take drug and their family. If someone takes drugs, he will become seriously ill. This poster is intended to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us.
1 Where can we find these ads?
On billboards, on the Internet, in newspapers/ Magazines, on TV , in leaflets, or in buses etc.
2 Why do you like these ads?
Poster 2
This poster is intended to sell his Product to the persons who want to study on the computer. With the persuasive words ”special discount” and images to attack people’s attention, people would buy some cheap learning software. Sometimes this will help you. But sometimes don’t. In our actual life, if you want to study, I think you can learn something well without learning software. On the contrary, if you have learning software, you are not sure to learn something well.
1 Where can we find these ads?
On billboards, on the Internet, in newspapers/ Magazines, on TV , in leaflets, or in buses etc.
2 Why do you like these ads?
Poster 2
This poster is intended to sell his Product to the persons who want to study on the computer. With the persuasive words ”special discount” and images to attack people’s attention, people would buy some cheap learning software. Sometimes this will help you. But sometimes don’t. In our actual life, if you want to study, I think you can learn something well without learning software. On the contrary, if you have learning software, you are not sure to learn something well.
牛津译林版高中英语必修四高二英语《Unit1Adverting-Project1》课件
campaign/ what an ad campaign means
Para. 2 the target audience
and how to determine the target audience
Para. 3 what the ad campaign says
Para. 4 how to reach the target audience
Language Focuses
Useful words and expressions
reach
appeal to
react have sth. in mind
figure out
care about
employ
be concersonally
in advance
2. What media can you use in an ad campaign?
We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc.
Read and understand
1. Why is anti-smoking chosen as the subject of the ad campaign?
Every year millions of people around the world die due to smoking, which causes great damage to the welfare of the people. There are huge numbers of smokers in Asia.
Para. 2 the target audience
and how to determine the target audience
Para. 3 what the ad campaign says
Para. 4 how to reach the target audience
Language Focuses
Useful words and expressions
reach
appeal to
react have sth. in mind
figure out
care about
employ
be concersonally
in advance
2. What media can you use in an ad campaign?
We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc.
Read and understand
1. Why is anti-smoking chosen as the subject of the ad campaign?
Every year millions of people around the world die due to smoking, which causes great damage to the welfare of the people. There are huge numbers of smokers in Asia.
牛津译林版高中英语必修四高二英语《Unit1Adverting-Reading2》课件
Are you aware of the importance of learning a foreign language?
你知道是什么时候了么？ Are you aware of the time? be aware that: having knowledge of sth./sb. She became aware that something was burning. 我很清楚吸烟有害健康。
share with: use sth. together with e.g. I’d like to share my book with you.
Practice
She ___B__ my troubles as well as my joys.
A. sharcher asked us not to play tricks on each other any more.
trick: v.trick sb. into doing sth. She tricked him into giving her all his money.
10. There are also PSAs that encourage people to support …
He has lain in bed since this morning. lay: laid(pt,pp) laying(pres p) vt.放置
He laid his hand on my shoulder. Practice He _la_i_d_ the book on the desk and told me that he had _la_i_n_in bed for the whole morning. But I knew that he was _ly_i_n_g to me.
你知道是什么时候了么？ Are you aware of the time? be aware that: having knowledge of sth./sb. She became aware that something was burning. 我很清楚吸烟有害健康。
share with: use sth. together with e.g. I’d like to share my book with you.
Practice
She ___B__ my troubles as well as my joys.
A. sharcher asked us not to play tricks on each other any more.
trick: v.trick sb. into doing sth. She tricked him into giving her all his money.
10. There are also PSAs that encourage people to support …
He has lain in bed since this morning. lay: laid(pt,pp) laying(pres p) vt.放置
He laid his hand on my shoulder. Practice He _la_i_d_ the book on the desk and told me that he had _la_i_n_in bed for the whole morning. But I knew that he was _ly_i_n_g to me.
牛津译林版高中英语必修四《Unit 1 Advertising》Welcome to the unit 课件 4
Do the ads mentioned above belong to the same type?
Some advertisements make us want to buy _p_r_o_d_u_c_t_s_o_r_s_e_r_v_ic_e__, while others make us _t_h_i_n_k_a_b_o_u__t _p_ro_b__le_m__s_i_n_s_o_c_ie_t_y_o_r__a_b_o_u_t_p_e_o_p_l_e _w_h_o__n_e_ed__h_e_l_p___.
Possible versions
• No water, no life. • Please save water! It’s the source of life! • Don’t let our tears be the last drop of
water! • The wounds of the earth call for water!
□ Where do we always see advertisements? Almost everywhere. (via every kind of
medium)
Where can you see advertisements? in the street
on the bus
at the bus station
on the radio
on TV
in the newspaper
in the magazine
on the Internet
Describe the following advertisements. What does each advertisement try to tell us?
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页)
What do you think of advertisements? Please write down your opinion and give some supporting details.
牛津译林版 必修四 Reading unit1 Adver精品P PT课件
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
Comparative reading
Task: Try to find the similarities and differences between commercial advertisements and PSAs. (work in pairs)
PSAs
newspapers, magazines, the Internet, radio, television
Methods attractive pictures and clever used language
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
PSA or Commercial ad?
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
Does an advertisement tell people the complete truth?
牛津译林版 必修四 Reading unit1 Adver精品P PT课件
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
Comparative reading
Task: Try to find the similarities and differences between commercial advertisements and PSAs. (work in pairs)
PSAs
newspapers, magazines, the Internet, radio, television
Methods attractive pictures and clever used language
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
PSA or Commercial ad?
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
牛津译林版 必修四 Reading unit1 AdvertisementsPPT课堂课件(14页) -精品P PT课件
Does an advertisement tell people the complete truth?