外研社2023新视野商务英语综合教程4：第二版教案unit2
新视野大学英语4unit2教案
#### 教学目标1. 让学生学会使用英语讨论人们对于美的追求。
2. 深入理解课文内容。
3. 熟练运用课文中的短语和句型。
4. 掌握英语议论文的写作技巧。
#### 教学内容Unit 2：Secrets to Beauty#### 教学时间2课时#### 第一课时##### 第一部分：热身活动（Warm-up）1. 导入（Lead-in）- 提问：What do you think is the secret to beauty?- 引导学生思考并分享自己对美的看法。
2. 预读（Pre-reading）- 观看视频：展示一些关于美的图片或视频片段，让学生进行讨论。
- 复合听写（compound dictation）：让学生听一段关于美的录音，并跟随录音写下听到的内容。
##### 第二部分：课文学习（Text Study）1. 深入阅读（Reading in Depth）- 结构分析：分析课文的整体结构，了解作者的观点和论据。
- 概括：让学生总结课文的主要内容。
- 难句分析：解释课文中的一些复杂句子，帮助学生理解。
2. 语言焦点（Language Focus）- 词汇解释：解释课文中出现的生词和短语。
- 句型练习：练习课文中出现的句型，如：“The secret to beauty lies in...”。
- 有用表达：总结课文中出现的常用表达，如：“The beauty of nature is undeniable.”。
##### 第三部分：写作技巧（Writing Skill）1. 分析议论文的结构：介绍议论文的三个基本部分：引言、主体和结论。
2. 引导学生练习写作：以“美的秘密”为题，写一篇短文，要求包含引言、主体和结论。
#### 第二课时##### 第一部分：复习与巩固（Review and Consolidation）1. 复习课文内容：让学生回顾课文中的重点词汇、短语和句型。
2. 小组讨论：分组讨论课文中的观点，如：“外在美和内在美哪个更重要？”。
新视野商务英语综合教程 Unit 2(课堂PPT)
The Production Department (生产部) is to turn input (e.g. raw materials, labor, etc) into output (goods), and to insure that the goods meet the customers’ needs.
organization’s employees. It is
responsible for the attraction, selection,
training, assessment, and rewarding of
employees; it oversees organizational
leadership and culture, and ensures
colleague.
3 Unit 2 Company Structure
4 Unit 2 Company Structure
Task 1 Task 2
5 Unit 2 Company Structure
Task 1 In a company there are various departments with
1
2
Unit Overview
By studying this unit, you are expected to: • learn the common types of company structure; • describe a company’s structure; • know how to write an e-mail to introduce a new
8
The Marketing Department (市场部) creates value for customers and b uilds strong customer relationships in order to get value from customers in return. Its job includes identifying target customers, clarifying customers’ needs, keeping track of the trends of a particular field, and developing product promotion and advertising activities.
新视界大学英语综合教程4unit2ppt课件 (2)
新视界大学英语综合教程4 Unit 2 PPT 课件简介本文档是针对《新视界大学英语综合教程4》第二单元的PPT课件进行介绍和分析的文档。
PPT课件是英语教学中常用的辅助教学工具，帮助教师向学生传递知识和信息。
本文档将以Markdown文本格式输出，旨在提供一个清晰简洁的可视化学习材料。
一、PPT课件的概述PPT课件是指通过微软PowerPoint或其他类似软件制作的用于演示教学内容的文档。
它通常包含文字、图片、图表、动画等元素，通过幻灯片的形式展示。
PPT课件能够帮助教师更好地组织教学内容，同时也能够激发学生的学习兴趣，提高教学效果。
二、《新视界大学英语综合教程4》Unit 21. 单元概述Unit 2是《新视界大学英语综合教程4》中的一个单元，主要介绍了有关社交活动、聚会和庆祝活动的话题。
学生通过本单元的学习，可以提高他们的口语表达能力和交际能力，并了解不同文化背景下的社交礼仪。
2. PPT课件内容PPT课件的内容通常包括幻灯片标题、图片、文字等元素。
在《新视界大学英语综合教程4》Unit 2的PPT课件中，可能包括以下内容：- 单元主题介绍第一张幻灯片通常用来介绍单元主题，可以使用一张图片来概括单元内容，并用简洁的文字说明单元的学习目标。
- 生词学习可以使用一张或多张幻灯片来展示本单元的重点生词，包括单词、词组和常用表达。
每个单词或短语可以配上例句和音标，帮助学生理解和记忆。
- 对话练习根据教材中的对话内容，可以设计幻灯片展示对话情境和角色。
可以使用文字、图片或动画来呈现对话内容，以帮助学生更好地理解和模仿对话。
- 语法与表达对于本单元中的重点语法和表达，可以使用幻灯片来讲解和练习。
可以通过例句、图表、箭头等方式来解释句型结构和用法，并设计一些练习题来巩固学生的理解。
- 文化背景在学习社交活动和庆祝活动的过程中，可以加入一些有关文化背景的内容。
通过幻灯片展示不同国家或地区的特色活动和习俗，帮助学生了解不同文化之间的差异。
新编第二版新视野大学英语第四册unit2第二单元sectionB课件
Vocabulary
by yourself without help or advice on your own/by yourself • independently • on your own initiative • under your own steam to be the person who starts something make the first move • take the initiative
linkingphrasesemphasishighlighting强调mainlyespeciallynotablyinparticularparticularlyclearlythengeneralisationhedging模糊限制语generallyingeneralonthewholeinmostcasesnormallyasaruleinmostcasesusuallyforthemostpartinterpersonal情感交际fortunatelyunfortunatelycertainlyluckilyneedlesstosaystrangelyenoughgivetheenglishtranslations世人皆知的人才毫不懈怠的公众关注处于公众关注的中心聚光灯下毫无悬念的获胜者引人关注的才艺选秀情绪崩溃失败而痛苦欲绝嘲笑愚弄不间断的媒体关注讽刺尖刻的批判12345
Vocabulary: initiative
1. action taken to resolve a difficulty 为解决困难而采取的行动: 为解决困难而采取的行动: * It is hoped that the government‘s initiative will bring the strike government‘ to an end. 希望政府采取的行动可以结束罢工. 希望政府采取的行动可以结束罢工. 2. (approv 褒) capacity to see what needs to be done and enterprise enough to do it, esp without others' help 主动性; 自发性; 积极性: 主动性; 自发性; 积极性: * a man who lacks the initiative to be a leader 缺乏当领导人应具 备的主动精神的人 3. on one's own i`nitiative without anyone else ordering one to do sth, or suggesting that one should do it 主动地; 自发地; 积极地: 主动地; 自发地; 积极地: * In the absence of my commanding officer, I acted on my own initiative. 指挥官不在场, 我主动见机行事. 指挥官不在场, 我主动见机行事. 4. take the initiative take the first step in an undertaking, esp one that encourages others to act 带头; 倡导; 发起: 带头; 倡导; 发起: * It's up to this country to take the initiative in banning nuclear weapons. 这个国家应该主动提出禁止核武器. 这个国家应该主动提出禁止核武器.
新视野商务英语综合教程Unit2
掌握行业专业术语有助于提高商务人士的英语水平和专业素养，促进商务交流的 顺利进行。
学习行业专业术语需要不断积累和实践，可以通过阅读相关书籍、参加培训课程 和与同行交流等方式来提高自己的专业水平。
B2B：Business to Business，企业与企业之间的交易 CEO：Chief Executive Officer，首席执行官 CFO：Chief Financial Officer，首席财务官 VIP：Ver y Important Person，重要人物
商务英语的特点：商务英语具有专业性、实用性、跨文化性等特点。它要求语言准确、清晰、简洁，同时 还需要了解不同国家和地区的商业文化、礼仪和习惯。
商务会议：商务英语是国际商务会议中的主要语言，用于沟通交流、谈判合作等。
商务文件：商务英语广泛应用于商业文件，如合同、商业计划书、市场报告等。
国际贸易：商务英语是国际贸易中必不可少的语言，用于跨国交易、进出口业务等。
内容。
使用正式、专业 的语言：商务英 语写作需要使用 正式、专业的语 言，避免使用口
语化和俚语。
清晰的结构：商务 英语写作需要有一 个清晰的结构，包 括引言、正文和结 论。正文部分应该 包括主要观点和细
节，层次分明。
简洁明了：商务 英语写作应该简 洁明了，避免冗 长和复杂的句子 和段落。尽量使 用简单易懂的词
客户服务：商务英语是客户服务的重要工具，用于提供高质量的客户服务，满足客户需 求。
商务英语阅读： 能够快速准确地 理解商务文件和 资料，包括合同、 商业计划、市场
报告等。
商务英语写作： 能够清晰、准确、 专业地撰写商务 文件和资料，包 括商务信函、电 子邮件、报告等。
新视野商务英语综合教程-Unit-2
Unit 2 Company Structure
Unit 2 Company Structure
Task 1 Task 2
Unit 2 Company Structure
Task 1 In a company there are various departments with
leadership and culture, and ensures
compliance with employment and
labor laws.
Unit 2 Company Structure
The Customer Care Department (客户服务部), also called Customer Service Department, is to attract and retain customers. People in this department consult customers about their needs via e-mail, telephone or in person. They handle and resolve customer complaints, and conduct customer satisfaction surveys on a particular product or service.
首席执行官 首席财务官 销售总监 人事经理 公关经理 总会计师
Unit 2 Company Structure
Setting Starting Point Text Understanding the Text
Activity 1 Dealing with Language Activity 2 Focusing On Grammar
新视野读写Book4Unit2教案
新视野读写Book4Unit2教案Unit 2 Secrets to beautyText A The confusing pursuit of beautyText B Making the choice to be truly beautifulTeaching Objectives:This unit addresses the topic of beauty, focusing on physical beauty and its relationship to satisfaction and perfection of human life. Text A centers on the differences between women and men in terms of how they perceive physical beauty. Text B introduces a reading skill —identifying the topic sentence. After learning them, Ss should be able to1. talk about people’s pursu it of beauty2. fully understand the text3. apply the phrases and patterns4. master the skill of writing a comparison / contrast essay5. master the reading skill — identifying the topic sentence.Time allotment:1st period------ Pre-reading; While-reading (Para.1-2)2nd period------While-reading (Para.4-8；Part III); Language focus.3rd period------ After-reading: structure analysis and writing.4th period------ Additional reading: Reading skills; comprehend Text B.Teaching Procedures:Pre-reading Activities (15minutes)1. What are these products in the following pictures (Lipstick, Nail polish, Eye shadow, Mascara, Eyeliner, Powder foundation) used for?2. Are beauty products used by women only? What do menusually do with their physical looks?3. Appreciate the following sayings about beauty and then talk about your own understanding of beauty.Beauty outside catches the eyes but the real beauty that lies within captures the heart. ?External beauty disappears as you age but internal beauty is remembered even when you are long gone from this earth.While-reading Tasks (75minutes)1. Students guess the main idea of each paragraph on the basis of the detailed information got by skimming.1) What is the easiest way out when a man is asked by a woman to comment on her looks? And why? (Para. 2)2) Do men and women perceive their own looks in the same way? (Para. 3)3)Why do men and women view their looks so differently? (Para. 6)4)What are the differences between men and women in care for details in women’s appearance? (Paras. 9-10)5)What conclusion does the author draw after contrasting men and women on different points ? (Para. 11)2. Detailed study of the text.●Detailed learning of key vocabulary and useful patterns1) affix value to 认为…有价值如果你真正想要吸引顾客，你就必须十分重视自己店里所卖产品的质量。
新视野4 Unit2教案
Step 2 Pre-reading listening:
First listening: Listen to a speaker talking about his love story.
Explanation
Practice
作业、讨论题、思考题：
Write a composition on the topic which starts with a general statement supported by an example
参考资料（含参考书、文献等）：
新视野大学英语读写教程第二册教师用书
6．to lose one’s faith in sb./sth. (L. 50)失去了对······的信心
e.g.对前途失去信心的人只能听从命运的摆布。
He who has lost his faith in his future has to be at the mercy of（受、、、支配）fate.
参考资料（含参考书、文献等）：
新视野大学英语读写教程第二册教师用书
教学反思：
Students’ vocabulary needs to be enlarged.
Students’ oral English is not good, and they can’t speak English very fluently.
III. Explain new words and phrases in the passage of Section A (40mins)
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教案
课程名称：___________________________________ 课时：___________________________________ 班级：___________________________________ 任课教师：___________________________________ 教材：_《新视野商务英语综合教程4（第二版）》_
Unit 2 Competition
Unit Overview (单元概览)
By studying this unit, you are expected to:
●learn four ways to outthink competitors in competition;
●earn Adidas’actions in 2012 London Olympics in overtaking its competitor Nike;
●learn how to gain an edge over business rivals;
●write a competitor analysis report.
Lead-in (主题导入)
Task 2
●Ask the students to work in groups.
●Each group is required to look at the photos and discuss what features make the
fastfood chains stand out among so many rivals.
●Elicit ideas with the whole class or ask different groups to report back. Invite
comments and encourage class discussion.
Task 1
Task 1
Listening (听力练习)
Task 2
●Pre-teach enlightenment, compact disc technology, payoff, outlet, customized,
have a cutting edge over, inside out to help smooth listening.
●Allow the students some time to read the exercise. They can predict some answers
based on the context.
●Play the recording once and get the students to fill in the blanks individually,
pausing at relevant sections when necessary to allow them to write down their answers.
●Ask the students to compare their answers in pairs, playing the recording a second
time if necessary.
●Go through the answers with the whole class, referring the students to the audio
script.
Moral Reflections (补充教学资源)
Unit Overview
知己知彼，百战不殆。
Know yourself as well as your enemy and you will know no peril even in a hundred
battles.
To stand out in today’s fierce market competition, a company must fully analyze both the internal and external factors.
Q1: What are the benefits of business competition?
Q2: Can you think of any specific measures to beat competitors in business? Moral Reflections
高质量发展
high-quality development
China has issued an outline to improve the overall quality of its economy amid efforts to promote high-quality development. The country aims to boost its strength in quality and steadily increase the influence of Chinese brands by 2025, according to the document jointly issued by the Communist Party of China Central Committee and the State Council.
【Note】
高质量发展是中国全面建设社会主义现代化国家的首要任务。
中共中央、国务院印发了《质量强国建设纲要》，明确了建设质量强国是推动高质量发展、促进我国经济由大向强转变的重要举措，是满足人民美好生活需要的重要途径。
《纲要》提出的主要目标是：到2025年，质量整体水平进一步全面提高，中国品牌影响力稳步提升，人民群众质量获得感、满意度明显增强，质量推动经济社会发展的作用更加突出，质量强国建设取得阶段性成效。
到2035年，质量强国建设基础更加牢固，先进质量文化蔚然成风，质量和品牌综合实力达到更高水平。
【Related Words】
1.世界第一制造大国
the world's largest manufacturing country
2.新时代的中国绿色发展
China's green development in the new era
3.可持续发展
sustainable development
（见课件内素材）
Watch the video and discuss the following questions in groups.
Q1: What company does the video introduce?
Q2: What kind of measures should be taken to make “Made in China” well accepted in the global market?
Q3: In the Internet era, what should traditional enterprises do to maintain their competitive edge?。