新世纪商务英语本科生 第二版 商务英语阅读教程2 Unit8答案及注解
商务英语写作课后参考答案(2-8)
Unit 21．(1) c (2) d (3) b (4) b (5) b(6) b (7) d (8) c (9) b (10)b2．(1) regards, say (2) specialized, with(3) with, by (4) If, interesting, enquiry(5) available (6)popularity(7) finances, to (8)compliance3．(1) We are one of the leading importers dealing in electronic products in the area, andtake this opportunity to approach you in the hope of establishing business relations.(2) We have been engaged in handling importing and exporting of machinery and equipment for many years, and our products have enjoyed great popularity in many countries.(3) We owe your name and address to the Commercial Counselor’s office of our Embassy in Beijing.(4) We are given to understand that you are a manufacturer of daily chemicals. One of our clients is in the market for cosmetics from your country. We will appreciate it highly if you airmail the catalogue and price list of the goods available at present. (5) For our credit standing please refer to the Bank of China, Shanghai Branch.Unit 31．(1) b (2) b (3) b (4) b (5) a(6) d (7) d (8) c (9) b (10)a2．(1) Please quote us your best price CIF Shanghai, inclusive of our 3% commission.(2) Should your price be found competitive, we intend to place with an order you for 300,000 yards of Cotton Cloth.(3) One of our customers is now interested in the Qingdao Haier Refrigerator made in your country. Please offer CIF London for 400 sets to be delivered in April.(4) To enable you to have a better understanding of our products, we are sending you by air 2 sample books.(5) In reply to your enquiry dated April 28, we are now sending you our latest price list for your reference.3．Dear Sirs,We learn from a friend in Shenzhen that you are exporting light industrial products, especially electric appliances. There is a steady demand here for the above-mentioncommodities of high quality at moderate prices.Will you please send us a copy of your catalogue, with details of your prices and terms of payment. We should find it most helpful if you could also supply samples of these goods.Faithfully yours,4．Dear Sirs,Re: Electric SawWe are in the market for electric saws. Please send us your latest catalogue and details of your specifications, informing us of your price CIF Xi’an, please also state your earliest possible delivery date, your terms of payment, and discount for regular purchase. If your prices prove reasonable and satisfactory ,we shall soon place a large order with you.Faithfully yours5．Dear Sirs,We welcome you for your enquiry of Oct. 10 and thank you for your interest in our products. We are enclosing some copies of our illustrated catalogue and a price list giving the details you ask for. Also under separate cover, we are sending you some samples.Please note that payment should be made by irrevocable L/C payable at sight against presentation of shipping documents. We allow a proper discount in view of this first business between us.We await your acceptance by fax.Faithfully yours,Unit 41．(1) on, to (2) to, of, to (3) until(4) to, of (5) to, for (6) by, in, in, for(7) from, within (8) in (9) of, on(10) for, of, on, of (11) offer, at, on, for (12) of, at, per, on(13) to, reply, reaching, at (14) by, for, in, of, at (15) for, offer/give, of2．(1) We are studying the offer and hope that it will keep open till the end of the month.(2) We believe that you will place a large order with us owing to the high quality and reasonable price of our products.(3) We will allow you 10% discount if you purchase 5000 dozen or more.(4) As to terms of payment, we often require a confirmed, irrevocable letter of credit payable by draft at sight.(5) You are cordially invited to take advantage of this attractive offer. We are anticipating a large order from the United States, and that will cause a sharp rise in price.(6) We will send you an offer with shipment available in the early May if your order reaches us before March, 10.(7) Because there is a brisk demand for the goods, the offer will be open only for 5 days.(8) We are sending you an offer, subject to your reply here by 5 p.m. our time, Tuesday, July 7.3．Dear Sirs,In reply to your letter of May 5, we are sending you an offer, subject to your reply here by 5 p.m. our time, Thursday, July 27, as follows:Commodity: Boots for ladiesSpecifications: more than 20 assortments with new designs of brown or red colors (detailed in catalogue)Quality: the leader used is of superior qualityPrice: CIF Tianjin US $ 95 to 300.00 according to various designsPayment: Confirmed, irrevocable letter of credit payable by draft at sight to be opened 30 days before the time of shipmentPacking: at the buyer’s optionShipment: September4．(略)Unit 51．(1) on, fulfill/execute, with, to, without(2) to, with, on(3) of, from, for, on, terms(4) with, in, in, to, on, of(5) in, for, of2．(1) c (2) a (3) c (4) a (5) c(6) c (7) c (8) d (9) b (10)a3．(1) We shall place a trial order with you for 500 sets provided you will give us a 5%commission.(2) We are working on your Order No. 678 at present and please believe that we will effect the shipment within your stipulated time(3) Owing to heavy commitments, many orders haven’t been made, we can only accept orders for(4) Our stock is exhausted and we are not in a position to accept fresh orders. However, we will contract you by cable as soon as new suppliers are available.(5) Shipment should be made during August to October in three lots, with 100 tons each.四、Dear Sirs,We are pleased by your prompt reply to our inquiry of July 10, 2005 and now wish to order from you as our Order No.987 enclosed.Yours faithfully,六、Dear Sirs,We are pleased to have received your Order by fax dated March 3 for 500 sets of cashmere knitting machinery. Thanks.We have immediately contacted the manufacturers. But they refused our request because the machine sells well and there is a great shortage of raw materials and still a large number of orders. After our repeated negotiations, they finally promised to accept the order and to make delivery of 100 sets each month, beginning from next January .We are aware that you are in urgent need of the products, but uncertain whether you will agree on the above delivery date. We are making contact with manufacturers elsewhere andwill let you know as soon as there is any favorable news.Meanwhile, we are enclosing our catalogue covering all the articles available at present and price list for your reference. If you are interested in any of the items, please inform us. Wewill surely give prompt attention to your requirement.Yours faithfully,Unit 71、（1）凡根据本信用证的条件开出并提示的汇票，本行保证对出票人、背书人及善意持有人履行付款义务。
商务英语2答案
Unit 21. Red tape and other examples of government bureaucracy hinder a company’s entry into a market. 政府官僚作风的繁文缛节及其他条规阻碍公司进入市场。
2. In these days of increasing global integration, the task many international marketers face is not so much market entry as managing the marketing mix in different national markets. 在全球不断一体化的今天，许多国际营销所面临的任务与其说是进入市场不如说是在不同国际市场管理市场营销组合。
3. Some companies, however, do develop the same product for all markets regardless of existing local preferences.然而一些公司对于所有的市场坚持开发同样的产品而不管当地市场的偏好。
4. Firms sometimes customize a product to every market; at other times they offer one standardized product everywhere; and sometimes they compromise and settle in the middle. 企业有时为每个市场定制同一种产品，有时为所有市场提供一种规范化的产品，还有些时候他们在这两种之间折中选择。
5. The advent of the Internet and Intranets has the potential to accelerate the process of mining all markets for relevant information and for features that can be included in new products. 互联网和局域网的来临有可能加快收集不同市场的信息及可用于新产品的市场特征这一过程。
第二版新世纪大学英语综合教程2--课后翻译（1-8）
第二版新世纪大学英语综合教程2--课后翻译（1-8）第一章1) 离婚的传言不过是为他的新电影炒作的手段而已。
(a ploy to do sth.)The rumor about his divorce is just a ploy to gain publicity for his new film.2) 他孤注一掷，用父母留给他的所有钱来开一家工厂。
(take a gamble on sth.)He took a gamble on starting a factory with all the money his parents had left him.3) 赢得那场重要的比赛之后，他们把队长抬到肩膀上，欢呼着胜利。
(hoist ... to ...)After winning the important game they hoisted their captain to their shoulders in shouting trium ph.4) 在全球化热潮中，我们要提防不同文化的冲突。
(watch out for sth.)In the rush to go for globalization, we should watch out for collision of cultures.5) 在这种情况下，出现麻烦是不足为奇的。
(in the circumstances)In the circumstances it was not surprising that there was trouble.6) 这婴儿非常健康。
(the picture of)The baby is the very picture of health.7) 人们已经意识到儿童接触有关暴力和色情电视节目的危害。
(expose sb. to sth. ) People have realized the dangers of exposing children to violence and sex on TV.8) 我们始终考虑到我们是在为谁制作这部影片。
新世纪商务英语本科生商务英语第二版阅读教程2：叶兴国unit13答案
新世纪商务英语第二版阅读教程2：叶兴国unit13答案Unit13Part I Background Information《国富论》总结了近代初期各国资本主义发展的经验，并在批刘吸收了当时有关重要经济理论的基础上，就整个国民经济运动过程作了较系统、较明白的描述。
本书不但对英国资本主义的发展产生了重大的促进作用，且对世界资本主义的发展来说，恐怕也没有任何其他一-部资产阶级的经济学著作曾产生那么广泛的影响。
难怪当时有些资产阶级学者把它奉为至宝。
《国富论》在今日之意义主要表现在以下两点:首先，承认人在经济生活中的利已性是搞市场经济的前视。
其次，亚当，斯密在(国富论)中提出的依革“看不见的手”管理经济尽量减少政府干预的思想对每个国家的经济改革有重要的指导意义。
Part II Notes to the TextsText A of the Natural Progress of Opulence1. The Wealth of Nations:中文译名为《国富论》或《国民财富的性质和原因的研究》，为影响世界历史进程的10部书之-，影响人类文化进程的100部经典之一，对中国近代社会影响最大的经济学译著。
这是一部将经济学、政治理论、哲学、历史和经济实践活动奇妙结合在一起的书，作者亚当.斯密是英国著名古典政治经济学家、哲学家，被誉为现代西方经济学之父。
2. Adam Smith: 亚当.斯密(1723- -1790)，著名经济学家，经济学的主要创立者。
1723年，亚当.斯密出生于苏格兰法夫郡的魁克卡迪，青年时最早就读于格拉斯哥大学，后转人牛津大学。
1750年到1764年亚当.斯密在格拉斯哥大学担任逻辑学和道德学教授,于1759年出版了第一本著作《道德情操论》，并因此确立了他在知识界的地位。
此后，亚当.斯密在1766年开始着手《国民财富的性质和原因的研究》(简称《国富论》)的写作，1773年基本完稿，后又经3年润色，直至1776年3月出版。
新世纪大学英语（第二版）综合教程3课后习题答案完整版UNIT8
新世纪大学英语（第二版）综合教程3课后习题答案完整版UNIT8Listen and RespondTask One Focusing on the Main IdeasChoose the best answer to each of the following questions according to the information contained in the listening passage.1) What should you do when you are traveling abroad according to the speaker?A) Get to know about the manners of the foreign country.B) Try to remember your own manners.C) Read some books about the manners of that country.D) O bserve closely the foreigners’ manners.2) How do Americans feel when Chinese point to the nose to ind icate ―me‖?A) They think it strange. B) They feel it funny.C) They find it amazing. D) They feel puzzled.3) Who never bothers to use two hands to give or receive a gift?A) Chinese. B) Bulgarians.C) Indians. D) Americans.4) To Indians, what is the left hand used for?A) Serving dishes. B) Passing food at table.C) Washing themselves. D) Showing disagreement.5) What does the passage mainly tell us?A) It is necessary to adapt to different cultures.B) Cultural misunderstanding is common today.C) Cultural differences are a worthy topic to study.D) People of different cultures may have different manners.Task Two Zooming In on the DetailsListen to the recording again and fill in the blanks according to what you have heard.1) When Chinese stamp their feet to show anger , Americans interpret this as showing impatience . Chinese clap for themselves after a speech. Americans may see this as being immodest .2) Americans may pat other adults on the head to show sympathy, affection, or encouragement. This behavior could insult Chinese.3) A visitor to India would do well to remember that people there think it impolite to use the left hand for passing food at table.4) Also in India, you might see a man apparently shaking his head at the other to show that he is disagreeing. But in many other parts of India a rotating movement of the head is to show agreement .5) In Europe it is quite usual to cross your legs while sitting and talking to someone, even at an important meeting. But doing this could cause offence to a Thailander.Read and ExploreTask One Discovering the Main Ideas1 Answer the following questions with the information contained in Text A.1) What causes culture shock according to the author?Culture shock is caused by the anxiety that results from losing the familiar signs and symbols of social intercourse. These signs and symbols include all the countless ways and means we resort to for daily survival.2) How does an individual feel when he or she enters a strange culture?Like a fish out of water, he or she feels frustrated and anxious.3) How do people react to the frustration and anxiety caused by culture shock? At first they may reject the environment which causes the discomfort, thinking that the ways of the host country are bad because they make them feel bad. And then they may enter another phase of culture shock, which is called ―regression‖. They start missing their home country and the home environment suddenly assumes a tremendous importance. All the difficulties and problems back home are forgotten and only the good things are remembered.4) What is the relationship between culture and the individual?The individual lives not only in a physical environment but also in a cultural environment. The individual must learn the culture he or she is born into because he or she is not born with culture but only with the capacity to learn it and use it. Once learned, culture becomes a way of life.5) What is ethnocentrism and what characterizes it?Ethnocentrism is a belief that not only the culture but the race and the nation form the center of the world. People with this attitude identify themselves with their own group to the extent that any critical comment is taken as a remark that is rude to the individual as well as to the race or the nation. Along with this attitude goes the tendency to attribute all individual peculiarities as national characteristics.6) What can we do to get over culture shock as quickly as possible?To get over culture shock as quickly as possible, we have to get to know the people of the host country. For this purpose, we must, first of all, learn its language. When we are able to talk withthe natives of the host country, we will be confident and a whole new world of cultural meanings will open up for us. Then, we must try to find out the value and interest pattern of the native people. In this way, we can find it quite easy to get people to talk to us and be interested in us. Thirdly, we can join the activities of the people, whether it is a carnival, a religious ritual, or some economic activity.2 Text A can be divided into three parts with the paragraph number(s) of each part provided as follows. Write down the main idea of each part.Part Paragraph(s) Main IdeaOne 1–3 We might call culture shock a disease which is caused by the frustration and anxiety resulting from losing all our familiar signs and symbols of social intercourse.Two 4–6 Culture shock is due to our own lack of understanding of other people’s cultural background and our l ack of the means of communication rather than the hostility of an alien environment.Three 7–9 To get over culture shock, we should get to know the people of the host country and their language; we should find out what they do, how they do it, and what their interests are, etc. But understanding the ways of a people does not mean that we have to give up our own.Task Two Reading Between the LinesRead the following sentences carefully and discuss in pairs what the author intends to say by the italicised parts.1. We might almost call culture shock an occupational disease of people who have been suddenly transplanted abroad. (Para. 1)People working under the same conditions may contractoccupational diseases owing to the dangers associated with the work. More broadly and figuratively,as here, the phrase ―occupational disease‖ can be applied to the unpleasant consequences associated with any activity.2. All of us depend for our peace of mind and our efficiency on hundreds of these cues. (Para. 2)These familiar cues can exactly tell us what to do and how to do things, which helps us deal successfully with the various situations we encounter. Without these numerous cues, we cannot enjoy peace of mind or efficiency in work and life.3. It usually takes a trip home to bring one back to reality. (Para. 3)When you step into a new culture, you tend to feel that your own culture back home is the best; it is only after you return to your homeland that you will find the culture of your own nation or race is by no means perfect.4. The culture of any people is the product of history and is built up over time largely through processes which are beyond his awareness. (Para. 4) Culture develops and accumulates through a long but hardly noticeable process.5. It is thus best to recognize that ethnocentrism is a permanent characteristic of national groups. (Para. 5) People tend to regard their own culture and lifestyles as the best; meanwhile, they tend to regard the behavior of an individual from another culture as apermanent trait of his or her national group. Accordingly, an awareness of this fact should help us deal with a new culture more successfully.6. But once you begin to be able to carry on a friendly conversation with your maid, your neighbour, or to go onshopping trips alone, you not only gain confidence and a feeling of power but a whole new world of cultural meanings opens up for you. (Para. 7)Language is the principal symbol system of communication. Knowing the language of the host country is a principal means by which we can settle down comfortably and confidently in a new culture.Task Three Voicing Your ViewsA Chinese marketing manager in Beijing was sent to Los Angeles for a two-year sales promotion. It should have been a thrilling experience but, like a fish out of water, he felt very uncomfortable soon after he got there. Work in groups of threes or fours and discuss the challenges he might have possibly met and the symptoms of his discomfort. And then give him some suggestions so that he could get over culture shock as quickly as possible.Write down your outlines first and then present your ideas to the whole class.ChallengesThe following tips may be of some help.1. He cannot communicate well;2. He is not familiar with the transportation system;3. He does not know how to make purchases;4. He cannot adapt to the food;5. He finds difficulties in seeing a doctor;6. He does not know how to open a bank account, etc.Symptoms1. anxiety, frustration, depression, and resentment;2. insomnia, loneliness, and homesickness;3. rejection of the new environment and unwillingness tointeract with others;4. lack of confidence; feelings of insecurity or helplessness;5. compulsive eating and drinking, etc.Suggestions1. He should learn English well;2. He should learn about the gestures, facial expressions, customs, values, and beliefsof the American people;3. He should maintain contact with Chinese people for a sense of belonging;4. He should participate in community activities to get familiar with the Americanculture;5. He should value relationships at work to get support;6. He should follow his ambition and continue his plan for the future, etc.Checking Your VocabularyWord Detective1 Put down the right word from Text B in the space provided according to the given definition. The first letter of each word is already given.Example: f orgettable: not important or good enough to be remembered1) s lice: cut into thin flat pieces2) t ender: easy to bite through; soft3) p roof: facts, information, documents, etc., that prove sth.4) f uneral: a ceremony, usu. religious, of burying or burninga dead person5) p reserve: prepare (food) for being kept for a long time by some special treatment6) f amiliarity: the freedom of behaviour usu. only expected in the most friendly relations7) p roclaim: make (esp. news of national importance) known publicly, esp. using speech rather than writing8) i ngredient: any of the things that are formed into a mixture when making sth., esp. in cooking2 Fill in each blank with a word or phrase from Text B. Both the explanation and the number of the paragraph in which the target word or phrase appears are given in brackets. Be sure to use the proper form.Example:She’s against the idea, but I’m sure I can win her over .(gain the support of, often by persuading: Para. 1)1) I like the house but I think the price is a bit on the high side .(rather; too: Para. 6)2) Remember to hold your breath when you dive into the water.(stop breathing for a short time: Para. 7)3) Be careful. The road is icy, wet, and slippery .(difficult to stand on without slipping: Para. 15)4) Half drunk, Michael got up and helped ... to some more brandy.(serve oneself with food, drink, etc.: Para. 16)5) I invited her to join us, but she declined .(refuse (a request or offer), usu. politely: Para. 17)6) You can improve the flavor of the sauce by adding a little red wine.(the quality of tasting good: Para. 20)Checking Your Comprehension1 Answer the following questions with the information contained in Text B.1) Why did the narrator ask her boyfriend to praise her mother’s cooking? Because her mother was proud of her skill of cooking. By asking her boyfriend to praise her mo ther’s cooking the narrator hoped that he would win her mother’s favor.2) What was her mother’s first impression of Rich?He looked rather plain with too many freckles across his nose.3) What mistakes did Rich make at the dinner table?At dinner he drank two full glasses of the French wine he had brought while everybody else had a half-inch ―just for taste.‖ He did not know how to use chopsticks and how to show appreciation for the food the mother cooked. He ate big portions of the dish he liked, instead of taking only a polite spoonful. He declined the tender and expensive new greens the narrator’s mother had carefully prepared. What is worse, he spoiled the flavor of the mother’s famous dish by pouring too much soy sauce into it.4) Why did the narrator shudder when she remembered how Rich parted with her parents?When he shook hands with her parents, Rich showed that same easy familiarity he used with nervous new clients and he addressed them by their first names, which sounded quite impolite. Nobody except a few older family friends, had ever called them by their first names.5) What did Rich think of the evening?He thought it was good and that everything had gone well that night. He was expecting to see the narrator’s parents again.6) Why didn’t th e narrator tell her mother that she wasgetting married? Because at every possible moment when she was alone with her mother, her mother would be voicing her dissatisfaction with Rich. So the narrator did not have a chance — not even the courage — to tell her mother about her marriage plan.7) Why couldn’t Rich understand the narrator’s mother?It was the cultural differences that caused their misunderstanding. Rich did not know much about Chinese table manners and he took others’ words literally.2 Read the following sentences carefully and discuss in pairs what the author intends to say by the italicised parts.1) She can only cook looking at a recipe. (Para. 4)She is poor at cooking and could not cook creatively; no one would enjoy the dishes she cooked.2) Rich obviously had had a different opinion on how the evening had gone. (Para. 23)Rich didn’t realize at all how serious his mistakes were in my parents’ eyes. Instead, he thought what he had done was proper in the situation.3) When we got home that night, I was still shuddering, remembering how Rich had firmly shaken both my parents’ hands with that same easy familiarity he used with nervous new clients. (Para. 23)He did not realize that he had shaken my parents’ hands ina way that had irritated them.4) How long d oes it take to say, Mom, Dad, I’m getting married? (Para. 26)It is extremely easy to tell them that you are getting married.Enhance Your Language AwarenessWords in ActionWorking with Words and Expressions1 In the boxes below are some of the words you have learned in this unit. Complete the following sentences with the words given. Change the form where necessary.Text A abroad dictate reject transmit transplant tremendous Text B burst delay flavor proof slice slippery splash tender1) Do you have any proof that it was Jeremy who stole the bike?2) Could you slice a piece of cake for me? I want to taste it.3) A large number of trains were delayed because of bad weather conditions.4) Laura rejected all her parents’ offers of financial help and started to make an independent living.5) The company has increased its share of the market both at home and abroad .6) The tennis club rules dictate that suitable tennis shoes must be worn on the courts.7) I’m afraid I’d have to throw away my T-shirt because there are splashes of paint on it.8) To make the meat tender enough for my grandmother, I cooked it for a long time.9) It has been raining for a whole week and the dam is likely to burst under the heavy weight of water.10) The food we had last night had no flavor at all; perhaps we should go to another restaurant next time.11) Some diseases are transmitted from parents to children; they are called hereditary diseases.12) My uncle has spent a tremendous amount of money on that house — much greater than he had expected.13) The stepping-stones (踏脚石) look really slippery ; Idon’t think I will be able to get across the stream without getting wet.14) Adults are often less flexible (随遇而安的), so they need more time to adapt themselves to the new surroundings when they are transplanted to another place.2 In the boxes below are some of the expressions you have learned in this unit. Do you know how to use them in the proper context? Now check for yourself by doing the blank-filling exercise. Change the form where necessary.Text A a fish out of water as such build up by means of enter into get over identify oneself with open up orient oneself to result fromText B from head to toe hold one’s breath on the … side win over1) I’m afraid I shall be l ike a fish out of water if I live abroad.2) It’s a traditional Chinese custom for a bride (新娘) to be dressed in red from head to toe .3) Everything here is new to me; I need some time to orient myself to the new surroundings.4) He is a child, and must b e treated as such ; it’s unreasonable to treat him like an adult.5) This hat is a bit on the small side for me. Would you please show me a bigger one?6) While traveling in Italy I made myself understood mainly by means of sign language.7) Talk to someone or a professional about your problems. Don’t let your depression build up .8) He disagrees at the moment, but I’m sure we can win him over to our point of view.9) They are reluctant to identify themselves with anyorganizations because they hate to get involved in any public affairs.10) The doctor told me it was only a stomach upset, not food poisoning, and I would get over it in a day or two.11) They refuse to enter into any discussion on this matter; therefore the problem can’t be solved for the tim e being.12) Soon after she settled down in the city she realized thata completely new life was opening up before her.13) He explained that his bad temper resulted from his lack of sleep; he had been working for three days and nights without any rest.14) Only two out of the twenty applicants could get the jobs offered; we all held our breath while waiting for the results to be announced.Increasing Your Word Power1 Study the following confusable words and fill in the blanks in the following sentences with the proper words. Be sure to use them in their proper forms.accusecharge (sb.) with doing wrong or breaking the law 指责，谴责；控告，告发accuse sb. of (doing) sth.He was accused of robbery.blameconsider (sb. or sth.) responsible for (sth. bad) 责怪，怪罪，把…归咎于blame sb.blame sth. on sb.blame sb. for (doing) sth.be to blame for (doing) sth.1. Don’t blame me if it doesn’t work—it’s not my fault.2. She blamed the failure of their marriage on him.3. She blamed him for the failure of their marriage.4. Which driver was to blame for the accident?chargebring an esp. criminalcharge against / state officially that someone may be guilty of a crime; accuse 控告；指控charge sb. with (doing) sth.He was charged with stealing the jewels.condemnexpress very strong disapproval of (sb. or sth.) 谴责，强烈指责condemn sb. / sth. as1. Many people would condemn violence of any sort.2. The law has been condemned by its opponents as an attack on personal liberty.criticizejudge with disapproval; point out the faults of 批评；指责criticize sb. for (doing) sth.The report strongly criticizes the police for failing to deal with this problem.scoldspeak angrily and complainingly to (sb. who has done sth. wrong) 责骂；斥责scold sb. for (doing) sth.Did you scold her for breaking the window?1) She is charged with murdering her husband.2) We love peace and we strongly condemn war.3) If I walk in wearing muddy boots, Dad will scold me.4) The children were not to blame for the accident. It was not their fault.5) The man had been accused of kidnapping (绑架) a movie star and was found guilty in court.6) The terrorist action was condemned as an act of cruelty and barbarism (野蛮).7) Hugh blames his lack of confidence on his mother since she never encourages him.。
新标准大学英语综合教程(第二版)UNIT 8 A篇练习答案+课文翻译ppt课件
2. Suppose the job market is very weak when you graduate, would you go for higher education in order to ride out this recession? (Open)
Warming Up
B: Well, you know, one, it’s a new world, and you got the generation born with a mouse in their hand it’s graduating. And a lot of people who want that generation working for them, that’s an incredible talent set that not everybody has. Um, two is get real experience, I mean if you get while you are in college, just great. If you can’t get a job, get an internship. There is a big difference between those who have internships and those who have experience and those who don’t. And I can tell you as an employer is that we get a stack of resumes more than ever obviously now.
职通商务英语(第二版)综合教程2Unit8-1
Task 1
(1) Savings and loans: This picture demonstrates a bank. Nowadays banks are important players in financial markets and offer financial services such as investment funds.
Task 3
Investment in Securities
The New York Stock Exchange (NYSE) is a stock exchange located at 11 Wall Street in lower Manhattan, New York City. It is the largest stock exchange in the world by United States dollar value of its listed companies’ securities.
Task 3
Insurance Services
China Pacific Insurance Co. Ltd (CPIC) is a national commercial insurance company. It consists of the Pacific Life Insurance, Pacific Insurance, Pacific Asset Management and the Pacific (Hong Kong) and other subsidiaries.
Section Ⅱ Reading
Introductory Remarks Warm up Discussion Intensive Reading Practice
商务英语Unit2参考答案
商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toPart II Phrase Translation 1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 ⾼档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 ⼴告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.⼴告宣传活动的⽬的是提⾼品牌知名度以便于消费者更加熟悉我们的咖啡产品。
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Unit Eight Marketing (I)Part I Pre-reading Questions1.How can businesses attract more customers with similar products and services?答案范例：With similar products and services, businesses can attract more customers by means of high quality, competitive price, diverse channel, and effective marketing.2.Is branding important? Why?答案范例：Yes, branding is important for the following reasons:a)Branding demonstrates a company’s promise to its customers.b)Effective branding promotes recognition.c)Effective branding helps to build trust with customers..d)Branding provides motivation and direction for the staff.3.What makes a successful salesman?答案范例：There are some key ingredients of a successful salesman, such as:a)They aim high.b)They keep close contact with the customers.c)They pay close attention to market changes.d)They collaborate extensively, both internally and externally.e)They are always on the lookout for the opponents.Part II Extensive Reading段落大意难句解析词汇Text A1. 主旨归纳本文通过星巴克在遭遇困境时作出运营调整的事例，说明企业要想为股东创造长期价值，就必须为顾客和员工创造长期价值。
2. 结构分析I. 要接近客户不是件容易的事，但星巴克老板霍华德·舒尔茨却极力做到这一点。
（Para. 1）II. 星巴克近年来面临业绩下滑、顾客投诉增多的困境。
（Paras. 2–3）III. 舒尔茨重掌帅印，提出差异化战略。
（Paras. 4–6）IV. 通过对星巴克运营模式的分析与反思，舒尔茨领悟到要想为股东创造长期价值，就必须为顾客和员工创造长期价值。
（Paras. 7–9）3. 难句解析(1)I’m walking up to a Starbucks with Howard Schultz when we spot a barista standing in theparking lot, passing 11 cups of coffee through a car window. (Para. 1) 我和霍华德·舒尔茨正走向一家星巴克，这时我们看到一位招待站在停车场里，正把11杯咖啡递进一辆小车的窗户里。
lot[lɒt] n.一块（地），（作特定用途的）界定场地e.g.If oil or gold is discovered under your lot, you can sell the mineral rights.如果在你的地里发现石油或金子，你可以出售开采权。
(2) Its stock has slid some 40% in the past 12 months, shaving more than $400 million fromSchultz’s personal bean pile. (Para 2) 在过去12个月里，公司股价下跌约40%，舒尔茨的个人资产蒸发超过4亿美元。
stock [stɒk] n.股本，资本e.g. Two years later, when Compaq went public, their stock was valued at $38 million.两年后康柏公司上市时，他们的股票价值为3800万美元。
shave[ʃeɪv] v.（少量地）削减，调低e.g. She’s already shaved four seconds off the national record for the mile.她已经把1英里赛跑的全国纪录减少了4秒。
(3) But perhaps most hurtful have been the mounting complaints from customers, employees andeven Schultz himself that in its pursuit of growth, the company has strayed too far from its roots. (Para. 3) 但是，最伤人的可能还是那些越来越多的来自顾客、员工、甚至舒尔茨本人的抱怨：公司在追求发展的同时，已严重偏离了其根本。
mounting [ˈmaʊntɪŋ] adj.上升的，增长的e.g. There was mounting pressure on him to resign.要求他辞职的压力越来越大。
stray [streɪ] v. 偏离；迷路e.g. This meeting is beginning to stray from the point. 会议开始偏离主题了。
(4) We are doing everything we can to differentiate Starbucks from everyone else that isattempting to be in the coffee business... (Para. 5) 我们正尽己所能，使星巴克和其他试图在咖啡行业立足的品牌有所区别……differentiate[ˌdɪfəˈrenʃɪeɪt] v. 使不同，使有差别e.g. What is it that differentiates these two substances?是什么构成了这两种物质的差别？attempt [əˈtempt] v. 试图，尝试e.g. I will attempt to answer all your questions. 我将努力回答你的全部问题。
(5) Of course, every change that Starbucks has made over the past few years…was made for a reason: to smooth operations or boost sales, two inescapable goals for a publicly traded company. (Para. 9) 当然，在过去几年中星巴克所作的每一次改变……都是为了同一个目的：使公司运作平稳，或提高销售额——这是任何一家上市公司的不二目标。
smooth[smu:ð] v.使顺利e.g. He tried to smooth the way for his Prime Minister’s visit here. 他设法为他的总理访问此间铺平道路。
boost[bu:st] v.促进e.g. Lower interest rates can boost the economy by reducing borrowing costs for consumersand businesses.低利率可以通过为消费者和商家降低借贷成本来促进经济发展。
4. 词汇注释(1)put a jolt into the company 给公司打一剂强心针(2)tapestry ['tæpɪstrɪ] n.各种各样的人（或物）（这里social tapestry指“社会生活”）(3)shave [ʃeɪv] v.（少量地）削减，调低(4)apostle [ə'pɒsl] n. 热心的追随者(5)start-up years 创业初期(6)drip coffee 滴滤咖啡(7)chief creative officer首席创意官(8)core purpose核心目的Text B1. 主旨归纳本文节选自《世界上最伟大的推销员》一书，介绍了羊皮卷上所列的有关营销秘诀和原则的六点要求。
2. 结构分析I.用全身心的爱来迎接每一天。
（Paras. 1–5）II.坚持不懈，直到成功。
（Paras. 6–8）III.我是自然界最伟大的奇迹。
（Paras. 9–14）IV.今天我将成为自己情绪的掌控者。
（Paras. 15–19）V.我要笑遍世界（Paras. 20–22）VI.我现在就会付诸行动（Paras. 23–28）3. 难句解析(1)My reasoning they may counter; my speech they may distrust; my apparel they maydisapprove; my face they may reject; and even my bargains may cause them suspicion. (Para.4) 我的推理，他们可能反驳；我的言语，他们可能怀疑；我的穿着，他们可能反对，我的面孔，他们可能排斥；甚至我廉价出售的商品都可能引起他们的猜疑。
counter[ˈkaʊntə(r)] v.反驳，驳斥e.g. I tried to argue but he countered that the plans were not yet finished. 我试图争辩，但他却申辩说各项计划尚未完成。
distrust [dɪsˈtrʌst] v.不信任e.g.I don’t have any particular reason to distrust them.我没有任何特殊的理由不信任他们。
(2)…yet my love will melt all hearts likened to the sun whose rays soften the coldest clay. (Para.4) ……然而我的爱会感动所有的心灵，就好像太阳的光芒能软化最寒冷的冻土一样。