考研英语历年阅读理解真题精析--1995年part1

考研英语历年阅读理解真题精析--1995年part1
考研英语历年阅读理解真题精析--1995年part1

考研英语历年阅读理解真题精析--1995年part1

Unit 2

Part One

Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour , and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more.

And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it , and that it represents good value.

Advertising does more for the material benefit of the community than any other force I can think of.

There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.

If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasive----advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.

1. By the first sentence of the passage the author means that__.

(A)he is fairly familiar with the cost of advertising

(B)everybody knows well that advertising is money consuming

(C)advertising costs money like everything else

(D)it is worthwhile to spend money on advertising

2. In the passage, which of the following is NOT included in the advantages of advertising?

(A)Securing greater fame. (C)Enhancing living standards.

(B)Providing more jobs. (D)Reducing newspaper cost.

3 . The author deems that the well-known TV personality is___

(A)very precise in passing his judgment on advertising

(B)interested in nothing but the buyers' attention

(C)correct in telling the difference between persuasion and information

(D)obviously partial in his views on advertising

4. In the author's opinion, __.

(A)advertising can seldom bring material benefit to man by providing

(B)advertising informs people of new ideas rather than wins them over

(C)there is nothing wrong with advertising in persuading the buyer

(D)the buyer is not interested in getting information from an advertisement

Unit 2(1995)Part 1

重点词汇:

know of 知道。I don't know him, but I know of him.我不认识他,但听说过他。

live up to 做到;不辜负。

subtly(精细地;微妙地),形容词形式为subtle。

难句解析:

①Money spent on advertising is money spent as well as any I know of.

本句的主干非常简单,就是Money is money。重点在于要看清修饰两个money的定语,特别是后面一个修饰语中的as well as。

理解本句在于了解as well as不是"也"的意思,其中的well就是一个副词表示"好",修饰过去分词spent,而后面的any指代的是any money。

②It serves directly to assist a rapid distribution of goods at reasonable price,

thereby establishing a firm home market and so making it possible to provide for export at competitive prices.

本句的主干是It serves... to assist... distribution...,而thereby后面是两个由and 连接起来的分词短语作补语,里面又有一个make+it+adj.+to do sth.的结构。

本句的阅读重点在于理解这几个动词之间的逻辑关系。

③APart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements.

本句的主干是no regular advertiser dare promote a product,前面是一个aPart from 引导的介词结构,介词宾语the fact后面又有一个同位语从句。在主句中,a product后面是一个定语从句hat fails to live up to the promise of his advertisements。

注意文中acts指的是"法案",而live up to表示"实现,兑现"的意思。另外aPart from 在这里是我们通常所说的"加法"的"除去"。

④If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.

本句是一个条件句,主句的结构比较复杂,注意I know是一个非常短的定语从句,修饰proof,而后面的两个that引导的是两个同位语从句,修饰the surest proof,前面的那个同位语从句中又有一个宾语从句。

看清本句的基本结构是阅读的重点。同时注意作者对广告抱完全肯定的态度。

⑤If its message were confined merely to information - and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive - advertising would be so boring that no one would pay any attention.

本句的主句是一个if引导的虚拟语气If its message were confined merely to information, advertising would be so boring that no one would pay any attention。两个破折号中间的部分是一个补充说明成分。

看清本句的基本结构是阅读的重点。注意作者使用了虚拟语气,显示了作者认为广告中只出现告知性信息的不可能性。

试题解析:

1.

Word 是学生和职场人士最常用的一款办公软件之一,99.99%的人知道它,但其实,这个软件背后,还有一大批隐藏技能你不知道。掌握他们,你将开启新世界的大门。

Tab+Enter,在编过号以后,会自动编号段落

Ctrl + D调出字体栏,配合Tab+Enter全键盘操作吧

Ctrl + L 左对齐,Ctrl + R 右对齐,Ctrl + E 居中

Ctrl + F查找,Ctrl + H 替换。然后关于替换,里面又大有学问!

有时候Word文档中有许多多余的空行需要删除,这个时候我们可以完全可以用“查找替换”来轻松解决。打开“编辑”菜单中的“替换”对话框,把光标定位在“查找内容”输入框中,单击“高级”按钮,选择“特殊字符”中的“段落标记”两次,在输入框中会显示“^P^P”,然后在“替换为”输入框中用上面的方法插入一个“段落标记”(一个“^P”),再按下“全部替换”按钮。这样多余的空行就会被删除。

Ctrl + Z是撤销,那还原呢?就是Ctrl + Y,撤销上一步撤销!

比如我输入abc, 按一下F4, 就会自动再输入一遍abc

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