Apple Inc

Apple Inc.

(Lary.Li)

(Introduction paragraph )

In recent years,apple products come into people’s horizons,such as Iphone Ipad and so on. At the same time ,we image that it must be an extraordinary company for its products leading the latest technology and fashion .Apple Inc. is indeed excellent as we thought . Apple Inc is an American multinational corporation which was founded by Steve jobs,Steve Wozniak and Ronald Wayne on April 1976 and went to the public on December 12 1980 at$22 per share ,generating more capital than any IPO and creating more millionaires than any company in its history .I want to introduce Apple Inc. from three aspects:its history,its products and factors to its success

(Body paragraph 1: About its history)

Any success can’t be achieved during a short duration of time,so the Apple’s success is. After established ,Apple Inc. experienced its tough period. In 1983, Apple Lisa became the first personal computer sold to the public with a GUI, but was a commercial failure due to its high price tag and limited software titles.In 1985 Jobs resigned from Apple and founded NeXT Inc. In 1990 Apple believed the Apple II series was too expensive to produce and took away sales from the low-end Macintosh.

Enormous resources were also invested in the problem-plagued Newton division based on John Sculley's unrealistic market forecast .Ultimately, none of these products helped and Apple's market share and stock prices continued to slide.Until the year 1997 ,Steve Job’s Next Inc. Company acquired by Apple and he returned to Apple as chairman ,Apple shared its brilliant stage .

(Body paragraph 2: About its products)

Apple products not only extremely innovative, and still can organic integration between different products. Also it’s products have beautiful sexy out looking .Apple Inc.designs, develops, and sells consumer electronics, computer software, online services, and personal computers.Both its software and hardware work excellently .Apple store ,one of its online service ,also is a innovation.In the past , many vendors do not have enough importance to apple products. Job created the apple store. Now apple stores become one of the best in the field.

(Body paragraph 3: About factors to its success)

Apple shares hit a new high and its Market value rank first in the world Whether it’s iPods, iPhones or iPads, they have become a part of daily life for people around the world. Its success dependent on many factors. Firstly the special corporate culture: to think differently. The core idea makes Apple’s products innovation and let company start creative

solution to overcome seemingly insurmountable obstacles ; Secondly, Apple has always been the way telling what customers need.before they know what they want ; Thirdly,Jobs can always give people the feeling, not user to buy apple products itself, but the symbolic products. such a product to users have different meaning.

(Conclusion paragraph )

Above all is my introduction of Apple Inc.in three aspects:its history,its products and factors to its success.I want you to have a comprehensive knowing about Apple Inc.from the introduce of its hard history .I want you to know Apple’s products systematically from the introduce of its product.I want you could benefit from the analysis of apple’s success and start to think differently!We can also make our life a wonderful success by our hardworking!