商务英语综合教程杨翠萍主编第三册-Unit_1
综合商务英语教程第三册Unit 1
Focus
• Learning the business ethics
I. Lead-in
• 1. How can we judge whether a company is
ethical or not? Show your classmates an example.
• 2. Is it ethical to sell products that are legal, but
• V. Speaking
• C. Some people think that, to be
ethical in business is to take social responsibility. Do you agree with that? Why or why not?
• VI. Writing
known to harm those who use them? Take tobacco as an example.
II. Vocabulary Building
A. Match the words or phrases with their meanings.
• 1. ground rules • 2. ethic • 3. entrepreneur • 4. action • 5. acid test • 6. decision • 7. work
• You are an employee of a company
specializing in artificial fertilizer. Your company runs well but has caused serious environmental problems because of the chemical ingredients. Write a proposal to the manager to state the importance of business ethics and give some feasible suggestions on improving this situation with the help of structures and the sample above.
21世纪商务英语综合教程3册1—5单元复习资料
21世纪商务英语综合教程3册1—5单元复习资料辅修21世纪商务英语综合教程1—5单元复习资料词组解释（英汉互译）monetary policy free trade trade barrier economic bailout货币政策自由贸易贸易壁垒经济援助mission statement price tag initial public offering investment bank远景宣言价格标签首次公开募股投资银行market-skimming pricing commercial bank headhunter entrenched interest市场撇脂定价法商业银行猎头既得利益break-even pricing trade liberalization import competition human resources盈亏平衡定价法贸易自由化进口竞争人力资源job vacancy money supply recruitment strategy import tariff 职位空缺货币供给招聘策略进口关税stock underwriting penetration pricing price leadership talent pool股票承销市场渗透定价法价格主导地位人才库economic integration job descriptions job fair checking account经济一体化职位描述招聘会支票账户price discrimination substitute product credit union economies of scale价格差别替代产品信用合作社规模经济customer value line of credit economic downturn deceptive pricing顾客价值信贷额度经济下滑欺骗性定价法mortgage savings account service sector international reserve抵押贷款储蓄账户服务业国际储备charismatic leader customer value influence source regressive tax魅力型领袖顾客价值影响源递减税recruitment timeline price leadership招聘时限价格领先（地位）选词填空1.In recent years, the emphasis of business enterprises is on globalization. Firmsglobalize to achieve economies of scale and to widen their customer base.2.Through long and tough negotiations, they have in the end gained access to themajor trading ports of their business partners.3.With extra income from private sponsorship, the long-standing club is justmanaging to keep its head above water.4.More than 83 million people tuned in to a Haiti earthquake program Friday night,at which over $61 million was raised to help survivors in the country.5.Politicians should not engage in business affairs that might affect their politicaljudgment.6.People are more inclined to believe word of mouth promotion than more formalforms of promotion because the communicator is unlikely to have an ulterior motive.7.Section 63A prohibits a corporation from sending unsolicited credit cards.8.When an especially difficult interdepartmental problemarose, an ad hoc taskforce with a responsible head was created.9.I have his name right on the tip of my tongue. But I’ll have to think of it just for asecond.10.Our family was divided over my future. The argument came down to whether Ishould get a job to support the family or go on to college.11.New York Unemployment Website crashed under the weight of too manyclaimants in 2009.12.The publishers are helping comb through our latest book on the current financialcrisis, trying to make it as profitable as possible for them.13.At that time, torn jeans were all the rage.14.Sometimes customers aren’t willing to buy your product simply because you’veoverpriced it.15.The record sells like hotcakes.16.The company targets young girls as its prospective clients.17.Add it all together, and those of us who haven’t already opted to take control ofour digital-era lives will increasingly feel compelled to do so.18.You can pay either in cash or transfer via banks.19.He urged me to diversify and not keep all my money in one investment type.20.It was the tax deduction involved, rather than unselfishness, that prompted hisgenerosity to the charity drive.翻译（英译汉、汉译英）《21世纪大学商务英语综合教程》unit 1 Page 4unit 2 Page 30unit 4 Page 86unit 5 Page 110考试题型I.Please translate the following terms into Chinese. (20%)II.Match the terms in column A with the explanations in column B. (10%)III.Fill in the blanks with the proper forms of the words or phrases given. (10%)IV.Cloze. Please choose the right answer. (10%)V.Read the following article about the development of the knowledge economy and choose the right answer for the questions. (10%)VI.Fill in each of the following gaps with one of the sentences given below. (10%)VII.Translate the following Chinese passage into English. (15%)VIII.Translate the following English passage into Chinese. (15%)。
商务英语综合教程杨翠萍主编第三册Unit_2
2. What do you think are the criteria of a successful entrepreneur? • Total capital of his business • High rate of profit margin • Sales value • Technological advancement level • Corporate culture • Realization of social responsibility • Number of branches in overseas market • Market share • To be a listed company
1. What is an entrepreneur? • a person who sets up a business or businesses, taking on greater than normal financial risks in order to do so企业家，企业创办人 • ■a promoter in the entertainment industry • （娱乐业的）承办人，主办者
Paragraph 13-15
• What does the writer mean by having confidence in his venture? • Cite Chinese food industry for example to show that this point is not a belief of the entrepreneurs (三鹿、湖南茶油，圣元，冠生 园，奥康皮鞋） • Is it a problem of corporate integrity/ or simply a problem of quality?
职场综合英语教程第三册 Unit 1 Business Trip[优质ppt]
![职场综合英语教程第三册 Unit 1 Business Trip[优质ppt]](https://img.taocdn.com/s3/m/3ec306784b35eefdc8d3336a.png)
Related Information
2）Business preparations for international travel * Language differences * Seasonal weather conditions in the countries to be
Travels with business purposes.
The purposes for business travel?
marketing activities negotiation market research & investigation conference trade fair & exhibition cross-regional technical exchange/product launch large-scale celebrations
visited * Health care (e.g. what to eat, special medical problems
and prescription drugs) * Electrical current (e.g. a transformer or plug adapter) * Money (e.g. exchanging currency and using credit
Exercise 1 Reserving Two Seats to New York
Directions: Now you will hear a short dialogue. Listen carefully and choose the best answer from the four choices.
商务英语综合教程1U
基础商务词汇
商业合作
包括供应商、客户、合作伙伴和联盟等商 业实体之间的关系和操作。
市场营销
有关分析、策略和活动，旨在满足客户需 求并获得最大化销售和利润的过程。
财务管理
涉及算术、会计学、投资、风险管理和与 股东和投资者的通信。
国际贸易
跨国交易在国际舞台上发挥越来越重要的 作用，包括海运、航空和电子商务。
根据会议场合选择合适的着 装和穿着，体现你和公司的 专业形象。
注意细节
注意礼仪公约，交换名片， 运用正确的交流技巧，保持 礼貌和尊重。
跨文化商务意识
文化价值观的差异
了解和尊重不同文化之间的价值观、信念和传统，以避免文化冲突和误解。
沟通障碍
语言、口音、口头表达和身体语言都可以在跨文化交流中引起误解和困难，需要特别关注。
文化智商
通过学习和了解其他文化，提高文化智商以增强你的跨文化敏感度和意识。
跨文化团队管理
在跨文化团队中管理人员和协作，需要灵活应对，并开发适当的团队管理策略。
商业演讲和公共演讲
1
准备阶段
根据目标和受众进行准确的定位和规划，研究主题并收集证据，制定逻辑结构。
2
演讲技能
掌握传递信息、维持注意力、维持控制权、应对问题和回答问题等基本演讲技巧。
商务英语综合ห้องสมุดไป่ตู้程1U
An in-depth course on the fundamental skills and knowledge needed to excel in the world of business, covering everything from communication to finance and marketing.
商务英语综合教程-1-学生用书
商务英语综合教程-1-学生用书全文共四篇示例，供读者参考第一篇示例：商务英语综合教程-1-学生用书，是一本专门针对商务学生英语学习的教材。
本教材主要包括商务英语的基本知识和实用技巧，涵盖了商务英语的听、说、读、写等方面，帮助学生全面提升自己的英语能力，为今后的商务工作做好准备。
本教材从商务英语的基础知识入手，介绍了商务英语的重要性及使用范围，让学生明白学习商务英语的必要性。
本教材还介绍了商务英语中常用的词汇和短语，帮助学生掌握商务英语的基本单词和表达方式。
本教材注重商务英语的实用性和实战性，通过大量实例和案例讲解商务英语的具体运用。
学生可以通过模拟实际商务场景，练习商务英语的听力和口语表达能力，提高自己的沟通能力和表达能力。
本教材还提供了丰富的阅读材料和写作练习，帮助学生提高阅读理解能力和写作水平。
学生可以通过阅读商务英语材料，了解商务行业的最新动态和发展趋势，同时也可以通过写作练习，提高自己的写作能力和表达能力。
商务英语综合教程-1-学生用书是一本非常实用的商务英语学习教材，适合广大商务学生使用。
通过学习本教材，学生可以全面提升自己的商务英语能力，为将来在商务领域取得更好的成绩和发展打下坚实的基础。
希望学生们能够认真学习本教材，不断提高自己的商务英语水平，取得更好的学习成绩和职业发展。
第二篇示例：商务英语综合教程-1-学生用书，是一套专为商务英语学习者设计的教材，旨在帮助学生提高商务英语水平，增强在商务场景中的交流能力和应对能力。
该教材涵盖了商务英语中的各个方面，包括商务会议、商务沟通、商务信函、商务谈判等内容，具有很强的实用性和针对性。
下面将详细介绍该教材的特点和优势。
商务英语综合教程-1-学生用书注重实践操作，通过大量的案例分析和实践练习，帮助学生掌握商务英语的基本知识和技能。
学生可以通过教材上的练习，提高自己的听、说、读、写能力，有效地运用商务英语进行日常的工作交流。
商务英语综合教程-1-学生用书内容全面，涉及到商务英语中的各个方面。
Unit 1 商务英语综合教程3
Text I Warm-up Background Detailed Reading
prologue: a preface or introductory part of a discourse, poem, or novel
pro
logue
before discourse, speech
n.b.
Text I Warm-up Background Detailed Reading
The only mildly dismaying thing was that all the hotels and guesthouses appeared to be shut up for the night. I walked as far as the rail station, thinking I’d catch a train to London, but the station, too, was dark and shuttered. I was standing wondering what to do when I noticed a grey light of television filling an upstairs window of a guesthouse across the road. Hooray, I thought, someone awake, and hastened across, planning humble apologies to the kindly owner for the lateness of my arrival and imagining a cheery conversation which included the line, “Oh, but I couldn’t possibly ask you to feed me at this hour. No, honestly – well, if you’re quite sure it’s no trouble, then perhaps just a roast beef sandwich and a large dill pickle with perhaps some potato salad and a bottle of beer.”
商务英语综合教程第三册第1课
• • • • •
ailment obsession oblivious divert expedition
• Explore Famous Women Entrepreneurs
• Historically, entrepreneurship has been a maledominated pursuit, but many of today's most memorable and inspirational entrepreneurs are women. Go to the Internet to learn more about some of the most influential entrepreneurial women past and present. • Suggested website:
3. Steve Jobs: 苹果电脑的现任首席执行官兼创
办人之一史蒂夫•乔布斯
4. Henry Ford:
福特
美国福特汽车公司的建立者亨利• 英国零售业大亨菲利普•格林
5. Philip Green:
• • • • •
albeit overwhelming assume presumably accumulate
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• Most of us have been to seminars or conferences where we've left feeling inspired and rejuvenated. But how many of us have ever left everyday meetings feeling the same w Rarely, no doubt. The reason is that good seminars and conferences are organized precisely to engage us. Sadly, most office meetings are not. • Believe it or not, meetings can and should be the most interesting and productive part of your day. And if you've ever been to a great conference or seminar, you already have seen some of the basic principles at work. These can be summarized as: 1) preparation 2) facilitation 3) inspiration 4) results
Reading II
Para. 1 Questions: 1. What is the main idea of Pra. 1? 2. What is the problem of the business pointed out? 3. How to solve the problem?
Answers: 1. Ineffectiveness of meetings 2. Inefficiency 3. The key to any effective business meeting is how you communicate with your key players and attendees before, during, and after the meeting.
商务英语综合教程 III
Lecturer: lixia NhomakorabeaUnit 1 Business Meeting
Warm up questions:
1. 2. 3. 4. 5. What is a meeting? What is a business meeting? Can you avoid meetings in your life, study and work? How do you feel about meetings? Why What are the common problems with meetings? Do people possible like meeting? What are the possible profits people may obtain from a meeting? 6. What are the basic steps of organizing a meeting? 7. What are the most inseparable elements comprised in a meeting? 8. How can meeting efficiency be safeguarded? 9. How to plan a meeting? 10. How to attend a business conference. 11. How to take meeting minutes?
How to attend a business conference?
Tips: • If you feel overwhelmed by the number of people, remember that others may feel the same way. • Avoid alcohol. While one glass of wine or a beer may help you feel more relaxed, more than that may make you a little too uninhibited. • Remember that people love to talk about themselves. When you meet new people ask them about their interests, families, jobs, etc.
What is a meeting?
Major problems of meetings
1. 2. 3. 4. 5. 6. 7. 8. Lengthy Fruitless Monotonous/boring Waste of time Waste of money Passive One-way communication/ lack of interaction Lack of democracy
• Preparation means making sure your meeting has a clear, stated purpose, and an agenda. Participants are chosen carefully, invited in professional way and given sufficient prior information. Preparation also means attention to details including: room bookings, catering, a/v equipment, reminders. • Facilitation means that someone or a team is responsible for guiding the meeting, a plan for the meeting is reflected in the agenda and the facilitator (or chair) keeps things on time and on track.
•
• • • • • • •
Attending a business conference can feel overwhelming. It is important that you connect with fellow attendees, look your best and come away having learned something important. Learn how to attend a business conference and get the most out of it. You'll want to look and feel your best, so plan your wardrobe carefully. Bring clothing you feel confident and comfortable in. Adhere to any established dress protocol. Bring comfortable shoes. You may be on your feet for many hours. Contact colleagues who will be attending to set up times to get together. Bring plenty of business cards. Use the conference as a networking opportunity. While it may be easier to talk to only those people you know, make sure to make new contacts, too. Approach small groups of people who don't seem to be in intimate conversations. Introduce yourself. Listen to your colleagues. You'll learn new ways to solve problems and do your job. Get people's business cards and send them a note after the conference.
• Inspiration is probably the most overlooked aspect of everyday meetings. All the attention to detail and process can push the opportunity for spontaneity and enthusiasm aside. Build in activities that engage participants, use strategies to generate discussion, or visual aids to grab attention. • Results means that every meeting should be directed toward one or more outcomes. Participants must feel that something has been accomplished, and they must see all of their meetings as part of the bigger strategy to involve them in the future of the organization. Achievements at one meeting should be recapped in the next, and so on.