商务英语写作七原则
商务英语信函写作原则
商务英语信函写作原则商务英语信函是一种常用的商务英语应用文，它是贸易双方相互了解、进行贸易往来的主要手段，在以书面形式沟通商务信息的同时，它也体现着一个公司或机构的商务形象。
因此，商务英语信函的内容固然很重要，但表达方式也同样重要。
商务英语信函的写作是有一定规范的，即应遵循一定的写作原则，从而使商务信函表意准确，语言流畅，更易于贸易双方的沟通与理解。
商务英语信函是商家开展对外业务活动的重要工具，其目的多是处理业务磋商的各种问题，或是与对方建立良好的关系。
因此，在商务英语信函写作中，应遵循7 Cs原则，即礼貌(courtesy) 、体谅(consideration) 、完整(pleteness) 、清楚(clarity) 、简洁(concise-ness) 、具体(concreteness)和正确(correctness) 。
礼貌是商务场上的重要法则，礼貌周到的信函可赢得对方好感。
所以，在信函中宜多用“please” , “I twill be highly appreciated that …” , “I t is our pleasure to…” , “We feel dread fully sorry that …” , “We regret that …”等礼貌用语。
业务往来难免有争端、摩擦,此时也需要礼貌来作为润滑剂，化解双方对峙的僵局。
信函中在索赔、抱怨、拒绝接受时，措词要力求客气、心平气和、语气委婉;在回复对方信函时，无论对方态度如何，在坚持自己立场的同时，都要有礼貌地作答。
首先，要善于使用被动语句，因为被动语态能使你的请求显得更加温和。
如“You made a very careless mistake.”若改成“Avery careless mistake was made.”会更好。
其次，要善于使用疑问句。
向对方提出要求时，陈述句、祈使句与疑问句相比，疑问句较其他两类句式更婉转、更礼貌。
商务英语信函写作的5W7C原则
商务英语信函写作的5W7C原那么一封商业信函写得好不好，可以用5W和7C原那么来检验。
商业信函的写信原那么(Writing Principles)已从原来的3个“C”(Conciseness, Clearness, Courtesy)开展到目前的7个“C”：Completeness, Clearness, Concreteness, Conciseness, Correctness, Courtesy, ConsiderationDear Sirs,With reference to your letter of April 9, we are pleased to aept your offer of 100 tons of Copper Wire as per your Offer Sheet No.8/070/02B. Please go ahead and apply for your Export License. As soon as we are informed of the number of the Export License we will open the L/C by cable.关于你们四月九日函，我们快乐地承受你们第8/070/02B号报盘单所报100吨紫色铜丝。
请着手办理申请出口许可证。
一经接到出口许可证号码的通知，当即电开信用证。
1.一封完整的书信比一封不完整的书信，有更大的可能性带来预期的效果;2.一封完整的书信，有助于建立和表达友善关系;3.一封完整的书信，可以防止由于遗漏重要情况(情报)所导致的诉讼(Lawsuit);4.有时，某些不显眼的书信或文件，由于所提供的情况完整而又生动有力(Complete and Effective)而成为极为重要的文件。
一封信写得是否完整，建议用五个“W”来检验，既：“Who, What, Where, When 及Why(包括How)”例如在定货的信中，必须明确说明“需要什么商品”(What you want)“何时需要” (When you need the goods)“货物发到何地何人收”(to Whom and Where the goods to be sent)“如何付款”(How payment will be mande)如对对方的要求作出否认的答复时(如不能报盘，不能理赔等)应说明理由“为什么”(Why)。
商务信函的写作原则
商务信函的写作原则篇一：商务英语信函的写作原则商务英语信函的写作原则商务英语信函是一种常用的商务英语应用文，它是贸易双方相互了解、进行贸易往来的主要手段，在以书面形式沟通商务信息的同时，它也体现着一个公司或机构的商务形象。
因此，商务英语信函的内容固然很重要，但表达方式也同样重要。
商务英语信函的写作是有一定规范的，即应遵循一定的写作原则，从而使商务信函表意准确，语言流畅，更易于贸易双方的沟通与理解。
商务英语信函是商家开展对外业务活动的重要工具，其目的多是处理业务磋商的各种问题，或是与对方建立良好的关系。
因此，在商务英语信函写作中，应遵循7 Cs原则，即礼貌(courtesy) 、体谅(consideration) 、完整(completeness) 、清楚(clarity) 、简洁(concise-ness) 、具体(concreteness)和正确(correctness) 。
1、礼貌原则。
礼貌是商务场上的重要法则，礼貌周到的信函可赢得对方好感。
所以，在信函中宜多用“please”, “I twill be highly appreciated that …”, “I t is our pleasure to…”, “We feel dread fully sorry that …”, “We regret that …”等礼貌用语。
业务往来难免有争端、摩擦,此时也需要礼貌来作为润滑剂，化解双方对峙的僵局。
信函中在索赔、抱怨、拒绝接受时，措词要力求客气、心平气和、语气委婉；在回复对方信函时，无论对方态度如何，在坚持自己立场的同时，都要有礼貌地作答。
首先，要善于使用被动语句，因为被动语态能使你的请求显得更加温和。
如“You made a very careless mistake.”若改成“Avery careless mistake was made.”会更好。
其次，要善于使用疑问句。
向对方提出要求时，陈述句、祈使句与疑问句相比，疑问句较其他两类句式更婉转、更礼貌。
商务英语的写作原则
商务英语的写作原则何谓“7C” ：“7C”原则是商务写作的基本原则。
“7C”是指评价外贸信函在选词、构句、内容、语气、写作态度等方面的7个以英文字母“C”开头的单词,即:清楚(clearness)正确(correctness)体谅(consideration)礼貌(courtesy)完整(complete)简洁(conciseness)具体(concreteness)1. 清楚(clearness)在实务工作中,由于表述不清产生歧义进而导致的经济纠纷屡见不鲜。
因此,信函中所述的问题必须让对方清楚明白,不会产生歧义或误解。
例如:1).The credit will remain valid the end of this month. (Worse)2).The credit will remain valid until May 31, 2009. (Better)2. 正确(correctness)一封用于商务交往的信函应该在各个方面都是正确的,其中包括术语选择等。
错误的用词不仅容易造成双方的误解,导致交易出现纠纷,还可能对公司的形象和信誉产生不良的影响。
例如:1).This goods’ price is high t. (×)2).This article is high in price. (√)3. 体谅(consideration)拟定信函时要处处从对方的角度去考虑问题,而不是从自身出发,语气上更尊重对方。
要做到体谅,写信人需注意以下两点:1). 使用“您”、“贵方”多于“我”或“我们”,例如:Y ou will be happy to know…Y our new charge account is now open for your convenience.2). 让对方时刻感受到你是站在对方立场上考虑问题的, 例如:We are now enclosing the latest pamphlet to you for your reference.Y ou earn 4% discount when you pay cash.4. 礼貌(courtesy)礼貌是外贸函电的重要特征。
商务英文函件写作原则概论
商务英文函件写作原则概论我们给贸易伙伴的每一封信都代表着自己所在公司的形象，显示着公司的水平和实力。
一封好的商务信函有助于促进和发展同客户的关系，在促进达成新的业务方面起着积极的作用。
写作商务信函并不要求使用华丽优美的词句，需要做的就是，用简单朴实的语言，准确的表达自己的意思，让对方可以非常清楚的了解你想说什么。
一般地，商务信函写作应该严格遵守并且灵活运用“7C”原则：Completeness（完整）、Concreteness（具体）、Correctness（正确）、Conciseness （简洁）、Clarity（清晰）、Courtesy（礼貌）、Consideration（体谅）。
一、完整原则(completeness)在信函写作中，信息完整很关键，所以商务信函中应包括所有必需的信息。
二、具体原则(concreteness)使所表达的内容准确而又生动。
当涉及数据或具体的信息时，比如时间、地点、价格、货号等等，尽可能做到具体。
这样会使交流的内容更加清楚，更有助于加快事务的进程。
三、正确原则(correctness)正确原则是指不仅是语法、停顿和拼写正确，也指语言标准、叙述恰当、数字精确以及对商业惯用语的正确理解。
四、简洁原则(conciseness)简洁原则指用简单而简洁的句子来表达某人的想法和要求。
要用最少的语言表达最丰富的内容，用简短、易懂、直接、朴素的英语,避免重复、罗嗦, 不要将读者的时间浪费在难懂的字眼上。
写信件时，建议使用常用的缩写形式。
除此之外，在保证语言和内容在语法和语义上正确完整的基础，尽量用简单清楚的句子，长话短说。
如：By this letter we would ask you to consider our proposal.（此信请求贵方考虑我们的提议）这个句子不够简洁。
“By this letter”多余，同时“we would ask you to”也不够简洁，我们就用“please”代替，最后改为“Please consider our proposal”。
（商务英语）-商业信函的7个“C”原则
商业信函的7个“C”原则
写信的原则（Writing Principles）已从原来的3个“C”（Conciseness, Clearness, Courtesy）发展到目前的7个“C”： Completeness, Clearness, Concreteness, Conciseness, Correctness, Courtesy, Consideration
实例:
Dear Sirs,
With reference to your letter of April 9, we are pleased to accept your offer of 100 tons of Copper Wire as per your Offer Sheet No.8/070/02B. Please go ahead and apply for your Export Licence. As soon as we are informed of the number of the Export Licence we will open the L/C by cable.
信的本文汉译
关于你们四月九日涵，我们高兴地接受你们第8／070／02Ｂ号报盘单所报100吨紫色铜丝。 请着手办理申请出口许可 证。一经接到出口许可证号码的通知，当即电
商务英语写作的7C原则
谢谢！
第二十九页，共29页。
第十页，共29页。
Consideration
(体谅)
例句 We allow you a 2% discount for cash
payment. (如付现款,我们给九八折)
You earn a 2% discount when you pay cash.
第十一页，共29页。
Courtesy
(礼貌)
CCCoCooommnmsppidlleettreeeanntneieoessnsss ((((完完体整谅整)))
第九页，共29页。
Consideration means that you prepare the writing with the readers in mind, and try to put yourself in his place to indicate that you are considerate.
Concreteness
(具体)
第二十一页，共29页。
例句
a significant loss a 53 percent loss
in the near future by Thursday afternoon
the majority 70 percent
第二十二页，共29页。
Business writing should also be complete in terms of format and information.
请尽快告知，你方希望我方就此事做些什么?
or 请告知，你方希望我方就此事尽快做些 什么？
提示: 违背了“清晰”(Clarity)原则
第五页，共29页。
Case Studies (案例分析)
商务英语写作的六大原则
在写作过程中都必须遵循的六大原则，即准确（Correctness）、清楚（Clarity）、简明（Conciseness）、具体（Concreteness）、完整（Completeness）、和礼貌（Courtesy），也叫做商务写作的6C原则。
第一条原则：准确(correctness)从广义上讲，商务英语写作的准确性原则包括四层意义：阅读人能理解、接受的英语水平使用精确措词，传达准确信息正确地使用语法和标点符号拼写正确(1)恰当的语言风格我们在撰写正式的商务英语写作时，应尽量使用正规的语言；而当起草非正式的商务便条、商务便函及商务书信时，可使用较通俗的口语。
请比较下面两组例词：FormalInformalapproximatelyinquireascertainobtainassistparticipateconstructpurchasecontributesufficientdifficultutilizeAboutAskfind outreceivehelpsharebuildbuygiveenoughharduse(2)准确的措词和信息商务写作离不开商务术语，一般常用的商业术语用字简洁。
商务英语写作应该特别注意措词和信息的正确性。
(3)正确的语法和标点符号常见的标点符号错误主要出现在逗号、冒号、省字号等。
常见的语法错误一般出现在以下几个方面：①主谓之间的一致关系②代词与先行词之间的一致关系③悬垂句④修饰语与被修饰语之间的一致关系⑤状语的位置(4)正确的拼写第二条原则：清楚(Clarity)写作中要合理安排要点，运用正确的句型句法，突出重点，层次分明。
(1)逻辑布局(Logical Organization)常用的逻辑布局方法包括：①因果关系(Cause & Effect)②时间顺序(Chronological Development)③序列顺序(Sequential Development)④比较(Comparison)⑤一般到特殊(From General to Specific)⑥特殊到一般(From Specific to General)(2)合理构架句群与段落(Well-Written Sentences & Paragraphs)在商务英语写作中，应该合理安排句子和段落的结构与长度，把各种长句、短句、简句、复杂句等最佳组合成长度恰当的段落。
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Chapter 2 7Cs Principle: Completeness and Conciseness 7Cs PPrriinncciippllee 11:: CCoommpplleetteenneesss s 7Cs Principle 2 : Conciseness
Completeness Conciseness Consideration Correctness Clarity Courtesy Concreteness
1. 7Cs Principle1: Completeness Keep in mind the following guidelines to write completely 1) Try to answer all questions asked. Whenever you reply to a letter containing one or more questions, try to answer all of them--stated or implied. If you have no information on a precise question at the moment, just say so clearly and sincerely, instead of leaving out the answer.If you have unfavorable news in answer to one or more questions, handle your reply with both tact and honestly. When saying no, be courteous and polite, but firm. Eg.1 We can not deliver the goods until May 1. (poor) We can deliver the goods on May 1. Eg.2 We regret to inform you that we deny your request for credit. For the time being we can only serve you on a cash basis.
Dear sirs: Many thanks for your order of October 12. After careful consideration, we have come to the conclusion that it would be better for you to approach another manufacturer for the products you desire. To produce the machine required according to your specifications would mean setting up special equipment at our factory. This would not only be impossible to accomplish before the end of this year, but would seriously interrupt our production schedule. We are sorry not to be more helpful, but hope that you will understand our position. Please contact us again. We will be pleased to serve you in the future. Yours sincerely, 2) Volunteer sth. Extra which, you think, may be of some use to your reader now or in the future. Eg. Do you think it is enough to tell just the prices of the bicycles in the reply? We are one of the most important importers of bicycles in Lagos, Nigeria, and would like to extend our business relations to you. Would you please let us know the prices of your first-rate bicycles available for export to this country? 3) Check for the 5W2H and any other essentials. 5W2H: Who, What, Where, When, Why, How, How much eg. In a letter of ordering goods, we must tell clearly: What(What we want) When(When we need the goods) Whom and Where(to Whom and Where the goods to be sent) How(How payment will be made? How we would like them to be packed and shipped) How much(How much goods do we need) For some letters---especially those that bring bad news, answering the question “why” is of vital importance. A message that answers the question why is more likely to motivate the correspondent to take the desired action than the one that does not explain why.
2. 7Cs Principle 2 : Conciseness Conciseness ------communicating an idea in the fewest words without sacrificing completeness and courtesy. Guidelines to write concisely
1) Omit trite expression eg. Not This But This Please don’t hesitate to write to us Please write us due to the fact that because during the year of 2003 during 2003 in the city of London London in due course soon for the reason that since; because in the event that if this is to advise you 5 wasted words from the point of view of as for a price of $200,000 for $200,000 in accordance with your request as you requested; as requested
2) Avoid wordy statements and unnecessary repetition. Eg.1 I am writing you at this time to enclose in this letter a tentative plan for the forthcoming visit to California by our Director Mr. Nei next August when we might get together to discuss matters of mutual interest. (39) Here is a tentative plan for Mr. Nei’s visit to California next August. (13)
eg.2 We hereby wish to let you know that we fully appreciate the confidence you have reposed in our products. (19) We appreciate your confidence in our products. (7)
3) Remove all the irrelevant facts in your message. Major causes of irrelevancy mainly includes: Not coming to the point. Including information obvious to the reader. Using big words to make an impression. Being excessive polite. Making too many unnecessary explanation Not revising the first draft of a long, complicated message eg. We would like to know whether you would allow us to extend the time of shipment for twenty days, and if you would be so kind as to allow us to do so, kindly give us your reply by cable without delay. (better)Please reply by cable immediately if you will allow us to delay the shipment untiL April 21.