情系三农--大学生电子商务三创赛获奖作品
【电子商务】全国电子商务大赛获奖作品
【电子商务】全国电子商务大赛获奖作品在当今数字化的时代，电子商务以其高效、便捷和创新的特点，成为了商业领域的重要力量。
全国电子商务大赛作为这一领域的重要赛事，汇聚了众多优秀的作品和创意，展现了电子商务的无限潜力和未来发展方向。
在众多获奖作品中，有一个项目给人留下了深刻的印象。
这是一个名为“智能农产品电商平台”的作品，它致力于解决农产品销售难的问题。
在过去，农产品的销售往往受到地域、信息不对称等因素的限制，农民们辛苦种植的优质农产品难以找到合适的市场，而消费者也难以购买到新鲜、实惠的农产品。
这个平台通过建立完善的供应链体系，与各地的农民合作社和种植基地直接合作，确保农产品的源头品质。
同时，利用大数据和人工智能技术，对市场需求进行精准预测，从而合理安排种植计划，避免农产品的过剩或短缺。
在销售端，平台不仅提供了便捷的在线购买渠道，还通过直播带货、社群营销等创新方式，让消费者更加直观地了解农产品的生长环境和种植过程，增加了消费者的信任度和购买意愿。
另一个获奖作品是“个性化时尚电商APP”。
在这个追求个性和时尚的时代，人们对于服装和配饰的需求越来越多样化。
传统的电商平台往往提供的是大众化的商品，难以满足消费者对于个性化的追求。
这款 APP 利用人工智能算法，根据用户的身材、肤色、风格偏好等因素，为用户推荐适合的服装和配饰。
同时，用户还可以上传自己的照片，通过虚拟试衣功能，直观地看到服装的上身效果。
此外，APP还引入了设计师入驻机制，用户可以与设计师直接沟通，定制独一无二的时尚单品。
这种个性化的服务不仅提升了用户的购物体验，也为设计师提供了更广阔的发展空间。
“跨境电商物流优化方案”也是一个出色的获奖作品。
随着全球化的发展，跨境电商市场日益繁荣，但物流问题一直是制约其发展的瓶颈。
这个方案通过整合国内外的物流资源，建立智能化的物流配送网络，实现了物流信息的实时跟踪和可视化管理。
方案中还采用了大数据分析技术，对物流路线进行优化，降低了物流成本，提高了配送效率。
大学生电子商务挑战赛(聚焦三农,发展电商)
全国大学生电子商务“创新、创意及创业”挑战赛创新创意创业参赛学校：_____作品名称: _____三农电子商务_团队名称：__________指导老师：___________团队成员：_作品信息表目录三创概要一项目的执行内容````````````````````````````````````````````````````````````5 二项目的发展前景````````````````````````````````````````````````````````````5 三运营的核心模式````````````````````````````````````````````````````````````6 四项目的执行优势````````````````````````````````````````````````````````````6 五项目的可行性````````````````````````````````````````````````````````````````````````6 六项目的总结```````````````````````````````````````````````````````````````````````````7 第一章市场分析1.1整体市场容量及前景```````````````````````````````````````````````````````````71.1.1总体网民规模`````````````````````````````````````````````````````````````71.1.2中国水果行业数量规模`````````````````````````````````````````````````7 1.2网站目标市场分析``````````````````````````````````````````````````````````````71.2.1网络社区交友````````````````````````````````````````````````````````````71.2.2中国水果行业电子商务发展阶段````````````````````````````````````8 1.3网站目标用户的分析```````````````````````````````````````````````````````````91.3.1用户分析``````````````````````````````````````````````````````````````````9 1.4市场趋势和机会`````````````````````````````````````````````````````````````````91.4.1市场趋势``````````````````````````````````````````````````````````````````91.4.2市场机会```````````````````````````````````````````````````````````````````````9 第二章运营方案2.1公司理念```````````````````````````````````````````````````````````````````````````9 2.2公司目标```````````````````````````````````````````````````````````````````````````9 2.3发展战略```````````````````````````````````````````````````````````````````````````102.3.1整合用户服务与社区服务`````````````````````````````````````````````````102.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````102.3.3逐步推广扩散``````````````````````````````````````````````````````````````11 2.4业务与赢利模式```````````````````````````````````````````````````````````````````112.4.1业务体系````````````````````````````````````````````````````````````````````112.4.2业务详述````````````````````````````````````````````````````````````````````112.4.3业务发展规划```````````````````````````````````````````````````````````````112.4.4盈利模式````````````````````````````````````````````````````````````````````11第三章网站项目实施方案3.1总体架构```````````````````````````````````````````````````````````````````````````12 3.2各部分内容`````````````````````````````````````````````````````````````````````````143.2.1资讯频道`````````````````````````````````````````````````````````````````````14第四章网络推广方案4.1目标市场分析```````````````````````````````````````````````````````````````````````14 4.2目标群体的行为方式```````````````````````````````````````````````````````````````15 4.3网站的网络营销战略目标``````````````````````````````````````````````````````````154.3.1快速扩张阶段````````````````````````````````````````````````````````````````154.3.2过滤时期`````````````````````````````````````````````````````````````````````154.3.3稳定时期`````````````````````````````````````````````````````````````````````15 4.4网络营销定位```````````````````````````````````````````````````````````````````````154.4.1搜索引擎定位````````````````````````````````````````````````````````````````154.4.2许可Email营销定位`````````````````````````````````````````````````````````164.4.3口碑传播定位`````````````````````````````````````````````````````````````````16 4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````164.5.1网络营销整体思路````````````````````````````````````````````````````````````164.5.2品牌推广思路``````````````````````````````````````````````````````````````````174.5.3搜索引擎营销``````````````````````````````````````````````````````````````````174.5.4社会化媒体营销```````````````````````````````````````````````````````````````174.5.5网站联盟广告``````````````````````````````````````````````````````````````````174.5.6其他网络营销方式`````````````````````````````````````````````````````````````174.5.7线下推广````````````````````````````````````````````````````````````````````````17第五章竞争分析5.1电子商务模式的分析````````````````````````````````````````````````````````````````17` 5.2五力分析``````````````````````````````````````````````````````````````````````````````185.2.1五力分析总括``````````````````````````````````````````````````````````````````185.2.2五力分析详解``````````````````````````````````````````````````````````````````18第六章管理体系6.1公司文化``````````````````````````````````````````````````````````````````````````````186.1.1文化基调```````````````````````````````````````````````````````````````````````186.1.2公司宗旨````````````````````````````````````````````````````````````````````````196.1.3核心价值理念``````````````````````````````````````````````````````````````````196.1.4基本价值观`````````````````````````````````````````````````````````````````````196.1.5企业精神````````````````````````````````````````````````````````````````````````196.1.6品牌个性````````````````````````````````````````````````````````````````````````19 6.2组织结构```````````````````````````````````````````````````````````````````````````````19 6.3经营团队```````````````````````````````````````````````````````````````````````````````20 6.4人事制度```````````````````````````````````````````````````````````````````````````````20 6.5激励机制```````````````````````````````````````````````````````````````````````````````21第七章财务可行性分析7.1项目投资概括``````````````````````````````````````````````````````````````````````````217.1.1资金结构与规模````````````````````````````````````````````````````````````````217.1.2其它资金来源```````````````````````````````````````````````````````````````````21 7.2主要财务假设和财务数据预估````````````````````````````````````````````````````````217.2.1主要财务假设```````````````````````````````````````````````````````````````````217.2.2财务数据预估费用估算````````````````````````````````````````````````````````21 7.3预计财务报表````````````````````````````````````````````````````````````````````````21 7.4财务比率分析````````````````````````````````````````````````````````````````````````227.4.1反映营业能力的财务比率````````````````````````````````````````````````````227.4.2反映盈利能力的财务比率````````````````````````````````````````````````````23第八章风险分析与规避8.1政策风险``````````````````````````````````````````````````````````````````````````````238.1.1风险详述```````````````````````````````````````````````````````````````````````238.1.2应对措施```````````````````````````````````````````````````````````````````````23 8.2资源风险``````````````````````````````````````````````````````````````````````````````238.2.1风险详述```````````````````````````````````````````````````````````````````````238.2.2应对措施````````````````````````````````````````````````````````````````````````24 8.3市场风险```````````````````````````````````````````````````````````````````````````````248.3.1风险详述````````````````````````````````````````````````````````````````````````248.3.2应对措施````````````````````````````````````````````````````````````````````````24 8.4技术风险```````````````````````````````````````````````````````````````````````````````248.4.1风险详述````````````````````````````````````````````````````````````````````````248.4.2应对措施````````````````````````````````````````````````````````````````````````24 8.5竞争风险```````````````````````````````````````````````````````````````````````````````248.5.1风险详述````````````````````````````````````````````````````````````````````````248.5.2应对措施````````````````````````````````````````````````````````````````````````24 8.6财务风险```````````````````````````````````````````````````````````````````````````````258.6.1风险详述````````````````````````````````````````````````````````````````````````258.6.2应对措施````````````````````````````````````````````````````````````````````````25附件一三农问题`````````````````````````````````````````````````````````````````````````26附件二“三农”电子商务面临的挑战```````````````````````````````````````````````````27 附件三“三农”电子商务建设已具备各种条件``````````````````````````````````````29附件四“三农”电子商务模式图解```````````````````````````````````````````````````30三创概要一项目的执行内容我们主要是以区域性电子商务网站作为整个产业链条中的核心，企业可以通过区域性电子商务网站与水果电商协会相互联系，洽谈合作事项，通过电商协会带动农民共同致富，促使企业与农民直接签订单。
全国高校首届电子商务“三创”挑战赛
e家人老年旅游
一等奖
南昌大学
刘瀚月
温振、郭鹏
魏莺、龚花萍
8
企业点菜网
一等奖
江西财经大学
毛益昌
周波、康文权
黄先明
9
输电线路三维实景地理信息系统
一等奖
江西理工大学
黄小春
聂庆红、王淑珍
许菱、肖承茂
10
个人电子商务的移动化
一等奖
江西科技师范学院
莲花其其格
林利焕、郭裕鸿
李艳、钟永海
11
南昌市学子传媒有限责任公司创业计划书
特等奖
南昌航空大学
刘晋
李汉玺
雷轶
4
闲置车辆与物流的整合方案
一等奖
江西师范大学
郭志鹏
瞿勇勇、蔡军
张宇华、蒋科蔚、徐晓泉
5
“赛精灵”比赛网网络竞赛平台方案
一等奖
江西师范大学
谢洪波
罗蔚、刘佩佩
孙德林、张练兴、张朝光
6
基于构架的手机二维码票务系统研究与火车订票系统开发
一等奖
南昌大学
李东
肖迪、胡琳丽
王玉皞、李晶
彭素琴、吴大为
24
理晟数字传媒
三等奖
南昌大学
陈俊君
申秋、李一
罗浩
25
创兴有限公司创业计划书
三等奖
南昌大学
董畅
刘翠茹、昝浩
魏莺、龚花萍
26
“金字塔”理财师
三等奖
南昌大学
魏莉萍
沈晓文、邹伟涛
魏莺、龚花萍
27
教学评估系统
三等奖
南昌大学
李志鹏
陈裕辉、蔡剑宇
胡文松
28
C2B平台实践方案
电子商务大赛作品
目录1.项目概述........................................................................................................................................ - 1 -2.需求分析........................................................................................................................................ - 1 -2.1.需求分析过程 .................................................................................................................... - 1 -2.1.1.需求分析目标 ........................................................................................................ - 1 -2.1.2.需求调查与分析 .................................................................................................... - 2 -2.2.需求分析报告 .................................................................................................................... - 5 -2.2.1.需求规定 ................................................................................................................ - 5 -2.2.2.特性需求 ................................................................................................................ - 5 -2.2.3.功能需求 ................................................................................................................ - 6 -2.2.4.业务需求 ................................................................................................................ - 6 -2.2.5.性能需求 ................................................................................................................ - 7 -2.2.6.安全性需求 ............................................................................................................ - 8 -2.2.7.输入输出要求 ........................................................................................................ - 8 -2.2.8.故障处理要求 ........................................................................................................ - 8 -2.2.9.运行环境需求 ........................................................................................................ - 8 -2.3.需求分析评审 .................................................................................................................... - 9 -3.项目总体计划.............................................................................................................................. - 10 -3.1.网站任务设计 .................................................................................................................. - 10 -3.1.1.目标...................................................................................................................... - 10 -3.1.2.运行环境 .............................................................................................................. - 10 -3.1.3.基本结构框架 ...................................................................................................... - 10 -3.2.基础设施.......................................................................................................................... - 13 -3.2.1.网络...................................................................................................................... - 13 -3.2.2.硬件系统 .............................................................................................................. - 13 -3.2.3.系统软件 .............................................................................................................. - 15 -3.2.4.运行设计 .............................................................................................................. - 15 -3.2.5.机房设备 .............................................................................................................. - 15 -3.3.数据库设计...................................................................................................................... - 16 -3.3.1.需求分析 .............................................................................................................. - 16 -3.3.2.概念设计 .............................................................................................................. - 16 -3.3.3.逻辑设计 .............................................................................................................. - 16 -3.3.4.物理设计 .............................................................................................................. - 16 -3.4.表示层的内容 .................................................................................................................. - 17 -3.5.系统安全体系结构 .......................................................................................................... - 17 -3.5.1.安全体系结构 ...................................................................................................... - 17 -3.5.2.安全问题的处理 .................................................................................................. - 18 -3.6.网站测试.......................................................................................................................... - 19 -3.6.1.功能测试 .............................................................................................................. - 19 -3.6.2.性能测试 .............................................................................................................. - 19 -3.6.3.可用性测试 .......................................................................................................... - 20 -3.6.4.兼容性测试 .......................................................................................................... - 21 -3.6.5.安全性测试 .......................................................................................................... - 21 -3.7.系统维护.......................................................................................................................... - 22 -3.7.1.电子商务网站维护 .............................................................................................. - 22 -3.7.2.系统维护设计 ...................................................................................................... - 23 -3.8.项目组织结构 .................................................................................................................. - 23 -3.8.1.组织结构 ............................................................................................................. - 23 -3.8.2.基础建设阶段计划 .............................................................................................. - 24 -3.8.3.系统整体时间进度 .............................................................................................. - 24 -3.9.风险分析.......................................................................................................................... - 24 -3.9.1.技术风险 .............................................................................................................. - 25 -3.9.2.公关风险及规避 .................................................................................................. - 25 -3.9.3.人事风险及规避 .................................................................................................. - 25 -3.9.4.企业购并风险及规避 .......................................................................................... - 25 -3.9.5.政策风险及规避 .................................................................................................. - 25 -3.9.6.市场风险及规避 .................................................................................................. - 26 -3.9.7.管理风险及规避 .................................................................................................. - 26 -4.设计方案...................................................................................................................................... - 27 -4.1.商业模式设计 .................................................................................................................. - 27 -4.2.交易模式.......................................................................................................................... - 28 -4.2.1.C2C模式为主 ....................................................................................................... - 28 -4.2.2. B2C模式为辅 ..................................................................................................... - 28 -4.3.收益模式.......................................................................................................................... - 29 -4.3.1.会员业务 .............................................................................................................. - 29 -4.3.2.虚拟货币 .............................................................................................................. - 29 -4.3.3.销售业务 .............................................................................................................. - 29 -4.3.4.广告业务 .............................................................................................................. - 30 -4.3.5.增值业务 ................................................................................................................. - 30 -4.4.商业运营模式设计 .......................................................................................................... - 31 -4.4.1.网站推广计划 ...................................................................................................... - 31 -4.4.2.资金运作方式 ...................................................................................................... - 32 -4.4.3.支付方案 .............................................................................................................. - 34 -4.5.网站设计方案 .................................................................................................................. - 35 -4.5.1.网站诉求定位 ...................................................................................................... - 35 -4.5.2.设计语言 .............................................................................................................. - 35 -4.5.3.风格设计 .............................................................................................................. - 36 -4.5.4.网站界面 .............................................................................................................. - 37 -4.6.业务实施系统设计 .......................................................................................................... - 37 -4.6.1.功能需求 .............................................................................................................. - 37 -4.6.2.网站前台功能 ...................................................................................................... - 38 -4.6.3.乐课网后台管理 .................................................................................................. - 39 -4.6.4.用户界面 .............................................................................................................. - 39 -4.6.5.系统安全保障 ...................................................................................................... - 40 -5.可行性分析.................................................................................................................................. - 41 -5.1.可行性研究的前提 .......................................................................................................... - 41 -5.1.1.要求...................................................................................................................... - 41 -5.1.2.目标...................................................................................................................... - 41 -5.1.3.条件，假定和限制 .............................................................................................. - 41 -5.1.4.可行性研究方法及评价尺度 .............................................................................. - 41 -5.1.5.可行性的决定因素 .............................................................................................. - 42 -5.2.竞争对手分析 .................................................................................................................. - 42 -5.3.对现有网站项目的分析 .................................................................................................. - 43 -5.3.1.工作负荷 .............................................................................................................. - 43 -5.3.2.人员...................................................................................................................... - 43 -5.4技术可行性分析 ............................................................................................................... - 44 -5.4.1.技术系统简要概述 .............................................................................................. - 44 -5.4.2.系统的优越性 ...................................................................................................... - 44 -5.4.3.技术系统的可行性分析 ...................................................................................... - 45 -5.5.财务可行性分析 .............................................................................................................. - 45 -5.5.1.财务支出分析 ...................................................................................................... - 45 -5.5.2.投资与损益分析 .................................................................................................. - 45 -5.7.社会因素可行性分析 ...................................................................................................... - 48 -5.7.1.法律方面的可行性 .............................................................................................. - 48 -5.7.2.用户使用可行性分析 .......................................................................................... - 48 -5.8.竞争优势分析 .................................................................................................................. - 48 -5.9.结论.................................................................................................................................. - 49 -6.项目实施计划.............................................................................................................................. - 49 -6.1.引言.................................................................................................................................. - 49 -6.1.1.编写目的 .............................................................................................................. - 49 -6.1.2.经营目标 .............................................................................................................. - 49 -6.2.项目运营计划 .................................................................................................................. - 50 -6.2.1.项目实施方案 ...................................................................................................... - 50 -6.2.2.网站推广运作 ...................................................................................................... - 50 -6.2.3.资金运作方式 ...................................................................................................... - 51 -6.3.技术开发计划 .................................................................................................................. - 56 -6.4.资源使用计划 .................................................................................................................. - 57 -6.4.1.人力资源 .............................................................................................................. - 57 -6.4.2.开发设备 .............................................................................................................. - 58 -1.项目概述乐课网，取自“快乐课程”之意，旨在为学生与教师提供一个便捷、高效的学与教的在线教育平台。
三创赛乡村振兴优秀作品示例
三创赛乡村振兴优秀作品示例乡村振兴是当前社会经济发展的重要方向之一，各地纷纷展开了一系列的乡村振兴试点工作。
这其中，三创赛乡村振兴优秀作品示例给了我们很多启示和借鉴。
一、激发乡村创新活力乡村振兴要以创新为动力，激发乡村的创新活力。
一些三创赛优秀作品示例中，创新的思维和方法被广泛应用。
比如，在某个村子，村民们发起了一个农产品电商平台，将农产品与城市的消费者直接联系起来，解决了农产品销售难的问题。
这样的创新举措不仅提高了农民的收入，也推动了农村经济的发展。
二、促进农村产业升级乡村振兴要以农村产业升级为重点，提高农村产业的附加值和竞争力。
在三创赛乡村振兴优秀作品示例中，有一个村庄通过引进高新技术企业，发展起了农业科技园区，推动了农业从传统到现代的转型升级。
这样的举措不仅提高了农产品的质量和产量，也为农民提供了更多的就业机会。
三、改善农村生活环境乡村振兴要以改善农村生活环境为目标，提高农民的生活质量。
在三创赛乡村振兴优秀作品示例中，有一个村庄通过改造农村的旧房，建设起了一座美丽的乡村旅游景区，吸引了很多游客前来观光和消费。
这样的举措不仅改善了农民的居住环境，也为他们带来了更多的收入。
四、加强农村基础设施建设乡村振兴要以加强农村基础设施建设为保障，提高农村的生产条件和生活条件。
在三创赛乡村振兴优秀作品示例中，有一个村庄通过修建农村公路，改善了农民的交通条件，便利了农产品的流通。
这样的举措不仅提高了农民的生产效率，也促进了农村经济的发展。
三创赛乡村振兴优秀作品示例给了我们很多启示和借鉴。
乡村振兴要以创新为动力，促进农村产业升级，改善农村生活环境，加强农村基础设施建设，才能实现乡村振兴的目标。
让我们共同努力，为乡村振兴贡献自己的力量。
关于公布全国高校首届电子商务“三创”挑战赛江西赛区获奖名单和
附件一：
全国高校首届电子商务“三创”挑战赛江西赛区参赛队获奖名单
高职高专组
附件二：
全国高校首届电子商务“三创”挑战赛江西赛区最佳指导教师名单本科组：
高职高专组：
附件三：
全国高校首届电子商务“三创”挑战赛江西赛区优秀指导教师名单
高职高专组：
附件四:
全国高校首届电子商务“三创”挑战赛江西赛区优秀班集体获奖名单
1、江西师范大学2007级电子商务班
2、南昌大学2007级电子商务1班
附件五：
全国高校首届电子商务“三创”挑战赛江西赛区优秀组织奖获奖名单
本科组：
1、江西师范大学
2、南昌大学
高职高专组：
1、江西外语外贸职业学院
2、新余高等专科学校。
三创赛优秀作品
三创赛优秀作品在今年的三创赛中，参赛作品层出不穷，各路创意人才展现着无限的创造力和潜力。
经过激烈角逐，一些作品脱颖而出，被评为优秀作品。
本文将介绍其中几个优秀作品，展示他们的创意、技术以及对社会的积极影响。
作品一：智慧农业监测系统这个作品是由一支来自农业大学的团队开发的。
他们结合物联网技术和农业传感器，打造了一个智慧农业监测系统。
通过系统的监测，农民可以实时了解农田的湿度、温度、光照等情况，有针对性地调整灌溉、施肥等措施，提高农作物的产量和质量。
这一系统不仅提升了农业生产效率，还减少了资源浪费，对于农业现代化起到了积极推动作用。
作品二：社区共享图书馆平台这个作品来自一支大学生团队，他们看到了社区中图书资源的不均衡分配问题，于是设计了一个社区共享图书馆平台。
通过这个平台，社区居民可以共享自己的图书资源，也可以借阅其他人共享的图书，实现了资源共享和互助。
这个平台不仅让社区居民获得更广泛的知识交流，还促进了社区文化建设，为社区居民提供了更多的精神食粮。
作品三：环境监测智能手环这个作品由一支科技公司的团队开发，他们研发了一款环境监测智能手环。
这款手环内置多种环境传感器，可以监测周围空气质量、温度、湿度等环境数据，并将数据实时传输到手机App中。
用户可以通过App查看周围环境的数据，帮助他们选择更健康、更安全的活动环境。
这款智能手环不仅提高了人们对周围环境的关注度，还促进了健康生活方式的养成。
以上三个优秀作品展示了创新科技在不同领域的应用，为我们展示了未来科技发展的可能性。
希望这些作品能够继续不断完善，为社会发展做出更大的贡献。
大学生电子商务大赛作品参考
大学生电子商务大赛作品参考
大学生电子商务大赛作品主要基于移动互联网等信息技术，结合金融
科技、大数据技术与增强现实技术，挖掘机会、提出创新，提升科技金融、电子商务及零售领域的应用，提出可实施、可执行的电子商务创新方案，
提升消费者购物体验。
参赛作品的创新思路大致可以分为：移动购物平台的构建，通过构建
专业的移动购物平台，实现消费者的便捷购物；在支付方面，构建智能支
付系统，并实现跨领域联合支付；在电子商务营销渠道，建立完善的社交
网络，提供多样化的服务，增强消费者与企业之间的联结；在商品交付方面，构建快捷的移动交付服务，实现消费者快捷购物和实时商品发货；在
电子商务风控方面，构建基于大数据的风控系统，实现高效的客户风险管理。
参赛作品的共性包括：以移动互联网为核心，依托各种先进技术，重
视客户体验，为消费者提供安全可靠的移动交易方式，提升金融科技、电
子商务及零售领域的应用；强调简洁高效，以关注支付方式的安全及灵活性，以及增强商业模式的竞争力，拓展更多的电子商务创新应用，为消费
者提供安全、便捷的移动交付服务。
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第二届全国大学生电子商务“创新、创意及创业”挑战赛 重庆赛区作品
创新 创意 创业 作品编号：_____CQB091_____ 参赛学校：___重庆邮电大学__ 作品名称: ______情系三农____ 团队名称：_____梦之队______ 指导老师：____王亚红_______ 团队成员：_李明娃_何秉轩_谢栋_程林_范晋丞_
2010年11月 作品信息表 学校 重庆邮电大学 团队名称 梦之队 指导老师详细信息 姓名 所在院系 联系电话 联系邮箱 王亚红 体育学院
团队详细信息 姓名 专业 联系电话 联系邮箱 队长 李明娃 940 队员1 何秉轩 队员2 谢栋 队员3 程林 队员4 范晋丞 作品名称 情系三农 目录 三创概要 一 项目的执行内容````````````````````````````````````````````````````````````5 二 项目的发展前景````````````````````````````````````````````````````````````5 三 运营的核心模式````````````````````````````````````````````````````````````6 四 项目的执行优势````````````````````````````````````````````````````````````6 五 项目的可行性````````````````````````````````````````````````````````````````````````6 六 项目的总结```````````````````````````````````````````````````````````````````````````7
第一章 市场分析 1.1整体市场容量及前景```````````````````````````````````````````````````````````7 1.1.1总体网民规模`````````````````````````````````````````````````````````````7 1.1.2中国水果行业数量规模`````````````````````````````````````````````````7 1.2网站目标市场分析``````````````````````````````````````````````````````````````7 1.2.1网络社区交友````````````````````````````````````````````````````````````7 1.2.2中国水果行业电子商务发展阶段````````````````````````````````````8 1.3网站目标用户的分析```````````````````````````````````````````````````````````9 1.3.1用户分析``````````````````````````````````````````````````````````````````9 1.4市场趋势和机会`````````````````````````````````````````````````````````````````9 1.4.1市场趋势``````````````````````````````````````````````````````````````````9 1.4.2市场机会```````````````````````````````````````````````````````````````````````9
第二章 运营方案
2.1公司理念```````````````````````````````````````````````````````````````````````````9 2.2公司目标```````````````````````````````````````````````````````````````````````````9 2.3发展战略```````````````````````````````````````````````````````````````````````````10 2.3.1整合用户服务与社区服务`````````````````````````````````````````````````10 2.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````10 2.3.3逐步推广扩散``````````````````````````````````````````````````````````````11 2.4业务与赢利模式```````````````````````````````````````````````````````````````````11 2.4.1业务体系````````````````````````````````````````````````````````````````````11 2.4.2业务详述````````````````````````````````````````````````````````````````````11 2.4.3业务发展规划```````````````````````````````````````````````````````````````11 2.4.4盈利模式````````````````````````````````````````````````````````````````````11
第三章 网站项目实施方案
3.1总体架构```````````````````````````````````````````````````````````````````````````12 3.2各部分内容`````````````````````````````````````````````````````````````````````````14 3.2.1资讯频道`````````````````````````````````````````````````````````````````````14
第四章 网络推广方案 4.1目标市场分析```````````````````````````````````````````````````````````````````````14 4.2目标群体的行为方式```````````````````````````````````````````````````````````````15 4.3网站的网络营销战略目标``````````````````````````````````````````````````````````15 4.3.1快速扩张阶段````````````````````````````````````````````````````````````````15 4.3.2过滤时期`````````````````````````````````````````````````````````````````````15 4.3.3稳定时期`````````````````````````````````````````````````````````````````````15 4.4网络营销定位```````````````````````````````````````````````````````````````````````15 4.4.1搜索引擎定位````````````````````````````````````````````````````````````````15 4.4.2许可Email营销定位`````````````````````````````````````````````````````````16 4.4.3口碑传播定位`````````````````````````````````````````````````````````````````16 4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````16 4.5.1网络营销整体思路````````````````````````````````````````````````````````````16 4.5.2品牌推广思路``````````````````````````````````````````````````````````````````17 4.5.3搜索引擎营销``````````````````````````````````````````````````````````````````17 4.5.4社会化媒体营销```````````````````````````````````````````````````````````````17 4.5.5网站联盟广告``````````````````````````````````````````````````````````````````17 4.5.6其他网络营销方式`````````````````````````````````````````````````````````````17 4.5.7线下推广````````````````````````````````````````````````````````````````````````17
第五章 竞争分析
5.1电子商务模式的分析 ````````````````````````````````````````````````````````````````17` 5.2五力分析``````````````````````````````````````````````````````````````````````````````18 5.2.1五力分析总括``````````````````````````````````````````````````````````````````18 5.2.2五力分析详解``````````````````````````````````````````````````````````````````18