跨文化交际课件山科大
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浅谈跨文化交际课件PPT
结果解读与反馈机制建立
结果解读
对测评数据进行深入挖掘，分析受试者在跨文化交际方面的优势与不足。
反馈机制
建立及时、有效的反馈机制，将测评结果反馈给受试者，指导其进行自我调整与提升。
针对性提升途径推荐
语言能力提升
加强外语学习，提高语言运用能力和跨文化 理解能力。
交际策略训练
学习并掌握有效的跨文化交际策略，提高沟 通效果和解决问题的能力。
特点
跨文化交际具有文化多样性、交 际复杂性、认知差异性等特点， 需要交际双方具备跨文化意识和 能力。
跨文化交际重要性及应用领域
重要性
跨文化交际有助于促进不同文化之间 的交流与理解，推动全球化进程，提 高个人和组织的国际竞争力。
应用领域
跨文化交际广泛应用于国际商务、外 交、教育、旅游等领域，是现代社会 不可或缺的一部分。
尊重当地文化习俗
在跨文化交际中，要尊重当地 的文化习俗和价值观念，避免 触犯当地的文化禁忌，以建立 良好的企业形象和品牌形象。
06 跨文化交际能力测评与提 升途径
测评方法介绍及实施步骤
测评方法
包括问卷调查、口头表达、角色扮演、 模拟场景等多元化测评手段。
实施步骤
设计测评方案、选择测评工具、组织 测评过程、收集与分析数据。
失败案例反思及教训总结
案例一
某跨国公司因文化差异导致沟通障碍。由于该公司未能充分了解和尊重不同文化背景下的沟通方式和 习惯，导致团队成员之间出现误解和冲突。这提醒我们，在跨文化交际中，要增强文化敏感性，避免 沟通障碍。
案例二
某国际企业在海外市场遭遇文化冲突。该企业在进入海外市场时，未能充分考虑当地的文化特点和价 值观念，导致与当地消费者产生矛盾。这告诫我们，在跨文化交际中，要尊重当地文化，避免文化冲 突。
跨文化交际课件
Eye Contact
Your lips tells me no, but there is eye, yes in your eye ---- Shakespeare
Eye contact is a very important type of nonverbal communication. Eye contact is a direct and powerful form of nonverbal communication. The way you look at someone can communicate many things.
Gestures
Gestures are woven into the fabric of our daily lives. We often express ourselves with gestures without thinking. The meaning of gestures can be very different across cultures and regions, so it’s important to be careful to avoid misunderstanding
The gesture in Picture 4 means that “I can’t / didn’t hear you.”
Number 5 means “That’s enough. It’s all over for me.”
In Picture 6 the “thumbs down” sign indicates “rejection” or “refusal”, “defeat” or “no good” or “bad news” to Americans.
跨文化交际ppt
rude and arrogant way to indicate failure.
• Australia and Nigeria - up yours
• Some Asian and Islamic countries - rude and offensive
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The Thumb Down Sign
• Sth is bad or sth you do not approve of. • Sth or someone has failed. • Not used as often as the thumbs up sign. It is a
Chapter 3 Nonverbal Communication
1. Nonverbal Communication 2. Kinesics 3. Space and Distance
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1. Nonverbal Communication
1.1 Definitions 1.2 Importance 1.3 Functions
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1.3 Functions
• Accenting - punctuate • Complementing - support • Contradicting – opposite to • Regulating - control • Repeating – send the same meaning • Substituting - replace
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Kinesics (cont’d)
2.1 Facial Expressions 2.2 Gestures 2.3 Postures 2.4 Eye Contact
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2.1 Facial Expressions
• Australia and Nigeria - up yours
• Some Asian and Islamic countries - rude and offensive
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The Thumb Down Sign
• Sth is bad or sth you do not approve of. • Sth or someone has failed. • Not used as often as the thumbs up sign. It is a
Chapter 3 Nonverbal Communication
1. Nonverbal Communication 2. Kinesics 3. Space and Distance
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1. Nonverbal Communication
1.1 Definitions 1.2 Importance 1.3 Functions
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1.3 Functions
• Accenting - punctuate • Complementing - support • Contradicting – opposite to • Regulating - control • Repeating – send the same meaning • Substituting - replace
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Kinesics (cont’d)
2.1 Facial Expressions 2.2 Gestures 2.3 Postures 2.4 Eye Contact
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2.1 Facial Expressions
文化与跨文化交际——大学英语视听说 教学课件Unit 4
gang
patrol
3. keep watch over (an area) by regularly walking or travelling around it.
trigger-happy 4. ready to react violently, especially by
shooting, on the slightest provocation.
Watch the video again, and figure out the answer to each of the following questions.
4. From the utterance---“We the only two black faces surrounded by a sea of over-caffeinated white people, patrolled by the trigger-happy LAPD”, we can infer that Anthony’s attitude towards LAPD (Los Angeles Police Department) is_____________.
amigo
10. (informal) used to address or refer to a friend, chiefly in Spanish-speaking areas.
Watch the video for the first time and judge whether each of the following statement is true based on what you hear.
1. Anthony is unhappy with the black waitress’ service.
跨文化交际ppt课件
3
--Reading the textbook and other related materials (assigned by the teacher or found/searched by you upon the teacher’s request)
--Regular attendance of the classes
--To help you become a better intercultural communicator. You will learn this partly by studying more about the process of intercultural communication and also about the factors that affect that process. However, even more important, you will develop new skills and thinking habits that will help you make sense of foreign cultures and their people, especially of things Westerners do which may seem strange, puzzling, or even bad.
strange. I decided to go to a park, and there I met several Chinese students. They started talking with me in Chinese, and I was happy to finally have a chance to practice speaking in Chinese with real Chinese people, and maybe also to make some Chinese friends. At first they asked me some pretty easy questions about how long I had been in China, what country I was from, and so forth. But then the questions started getting more complicated and harder for me to understand and answer; also, sometimes when I was struggling to answer a question the students would laugh. That kind of bothered me, and I felt like they were making fun of me. Then one of the students said something that I thought was a little weird. “Wo men zuo pengyou ba.” I mean, I did originally hope to make friends with them, but I didn’t expect someone I hardly knew to just say “Let’s be
--Reading the textbook and other related materials (assigned by the teacher or found/searched by you upon the teacher’s request)
--Regular attendance of the classes
--To help you become a better intercultural communicator. You will learn this partly by studying more about the process of intercultural communication and also about the factors that affect that process. However, even more important, you will develop new skills and thinking habits that will help you make sense of foreign cultures and their people, especially of things Westerners do which may seem strange, puzzling, or even bad.
strange. I decided to go to a park, and there I met several Chinese students. They started talking with me in Chinese, and I was happy to finally have a chance to practice speaking in Chinese with real Chinese people, and maybe also to make some Chinese friends. At first they asked me some pretty easy questions about how long I had been in China, what country I was from, and so forth. But then the questions started getting more complicated and harder for me to understand and answer; also, sometimes when I was struggling to answer a question the students would laugh. That kind of bothered me, and I felt like they were making fun of me. Then one of the students said something that I thought was a little weird. “Wo men zuo pengyou ba.” I mean, I did originally hope to make friends with them, but I didn’t expect someone I hardly knew to just say “Let’s be
跨文化交际第一章PPT课件
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Intercultural communicative competence
• The ability to communicate effectively with people from different cultural backgrounds.
• Page 3(举例说明)
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Studying international communication
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• International communication
Communication between people from different nations.
• Interethnic communication Communication between members of the same race but different ethnic backgrounds.
• Interracial communication
• Even the young and the old , the female and the male .
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• What does marriage mean to you ?
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Communication
1.Verbal communication
• Communication that takes place between people of different cultural backgrounds.
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How do you understand the concept of different cultural
跨文化交际PPT演示课件
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Key Terms
The Adaptation Stage 适应阶段 适应阶段是指“外乡人”的沮丧、烦恼和焦虑消失了 的阶段。他们基本上适应了新的文化环境，适应了当 地的风俗习惯，能与当地人和平相处。 The Reverse Culture Shock 逆向文化冲击 逆向文化冲击是指归国者归国初期表现出对自己祖国 环境的种种不适应状况。
跨文化交际实训
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Culture Shock in Intercultural Communication
Learning Objectives In this chapter, you should be able to Basic knowledge about culture shock. The elements that cause culture shock. The five stages of culture shock. How do the people feel and react when they are experiencing culture shock. How to alleviate culture shock.
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Comprehension Questions
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Glossary
initial enchantment fascination cordial superficial embrace invariably idiosyncrasies competent overwhelmed adj. 最初的；字首的 n. 魔法；着迷 n. 魅力；入迷 adj. 兴奋的；热忱的 adj. 表面的；肤浅的 vt. 包含；信奉 adv. 不变地；总是 n. 气质；风格 adj. 能干的；足够的 adj. 压倒性的, 无法抵抗的
跨文化交际课件第二章文化与跨文化交际
2 如何应对跨文化交际的挑战？
尊重他人文化，学习对方语言，积极沟通交流，接受文化差异。
3 跨文化交际的重要性和价值
跨文化交际有助于促进文化交流、增进理解和合作，推动全球化进程。
跨文化交际课件文化的定义和成分、以及文化多样性的重要性。 还将探讨跨文化交际所面临的挑战以及应对策略。
理解文化
文化的定义
文化是一个社会共同的、长期形成的行为和信仰模式的集合。
文化的成分
文化包括语言、价值观、习俗、艺术、宗教等各个方面。
文化的多样性
各个社会和群体都有独特的文化特点和传统。
尊重对方文化
尊重他人的文化背景 和习俗，避免对其进 行评判或歧视。
学习对方语言
学习对方的语言有助 于加深沟通和理解， 建立更好的关系。
积极沟通交流
主动表达意见和需求， 倾听和理解对方的观 点，促进双向沟通。
接受文化差异
认识到不同文化之间 的差异，并以包容和 开放的态度对待。
例子分析
西方与中国商务谈判
跨文化交际的挑战
1 偏见与刻板印象
2 语言沟通障碍
人们可能根据文化差异产生偏见和刻板印象， 影响沟通。
不同的语言和表达方式可能导致误解和交流 困难。
3 礼仪与习惯的差异
不同地区的礼仪和习俗差异可能导致误解和 冲突。
4 文化冲突与文化霸权
不同文化之间的价值观和利益冲突可能引发 紧张局势。
跨文化交际的策略
分析西方和中国商务文化之间的差异，以及如何处理这些差异，提升谈判成功率。
西班牙与日本的餐桌礼仪
对比西班牙和日本的餐桌礼仪，展示不同文化之间的差异和重要性。
印度与美国的电话交流
探讨印度和美国在电话交流中可能遇到的文化差异和挑战，并提供有效的解决策略。
尊重他人文化，学习对方语言，积极沟通交流，接受文化差异。
3 跨文化交际的重要性和价值
跨文化交际有助于促进文化交流、增进理解和合作，推动全球化进程。
跨文化交际课件文化的定义和成分、以及文化多样性的重要性。 还将探讨跨文化交际所面临的挑战以及应对策略。
理解文化
文化的定义
文化是一个社会共同的、长期形成的行为和信仰模式的集合。
文化的成分
文化包括语言、价值观、习俗、艺术、宗教等各个方面。
文化的多样性
各个社会和群体都有独特的文化特点和传统。
尊重对方文化
尊重他人的文化背景 和习俗，避免对其进 行评判或歧视。
学习对方语言
学习对方的语言有助 于加深沟通和理解， 建立更好的关系。
积极沟通交流
主动表达意见和需求， 倾听和理解对方的观 点，促进双向沟通。
接受文化差异
认识到不同文化之间 的差异，并以包容和 开放的态度对待。
例子分析
西方与中国商务谈判
跨文化交际的挑战
1 偏见与刻板印象
2 语言沟通障碍
人们可能根据文化差异产生偏见和刻板印象， 影响沟通。
不同的语言和表达方式可能导致误解和交流 困难。
3 礼仪与习惯的差异
不同地区的礼仪和习俗差异可能导致误解和 冲突。
4 文化冲突与文化霸权
不同文化之间的价值观和利益冲突可能引发 紧张局势。
跨文化交际的策略
分析西方和中国商务文化之间的差异，以及如何处理这些差异，提升谈判成功率。
西班牙与日本的餐桌礼仪
对比西班牙和日本的餐桌礼仪，展示不同文化之间的差异和重要性。
印度与美国的电话交流
探讨印度和美国在电话交流中可能遇到的文化差异和挑战，并提供有效的解决策略。
跨文化交际课程第一单元(课堂PPT)
敬请光临。 We would like to have you come.
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《笑林·寒喧》曾有一则笑话，说明汉语中 “称呼语”之复杂：
甲：你家父今年几岁？近来可安然无恙？ 乙：我令尊大人今年六十有二，虽是妙龄，
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The term “multicultural” is more frequently used in two ways. In a societal sense, it indicates the coexistence of people from many different backgrounds and ethnicities, as in “multicultural societies”. In an individual sense, it characterizes persons who belong to various discourse communities, and who therefore have the linguistic resources and social strategies to affiliate and identify with many different cultures and ways of using language.
了。
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3．敬语和谦词
英语中有自己的表示尊重和礼貌的形式，但没有 汉语那么多的专用敬语和谦词。因此，汉语中的 “请教”、“高见”、“光临”、“久仰”、 “拜读”、“大作”、“贵校”、“敝人”、 “拙见”、“愚见”、“寒舍”、“薄酒”、 “便饭”等等敬语和谦词，很难在英语中找到等 同的表达方式，同样，英语中表示尊重、礼貌的 情态范畴，如：will、would、may、might、can、 could等等，在汉语中也没有等同的表达方式。
跨文化交际ppt课件
具体来说，语言障碍主要包括以下两个方面：
1. 非母语交际者的语言障碍：在跨文化交际中，很多人会面临非 母语交际的挑战。这意味着他们需要面对不同的语言、词汇、语 法、发音等问题，这些因素都可能导致语言障碍。因此，为了解 决这个问题，非母语交际者需要不断地学习和提高语言技能，例 如多听多说多读多写、学习俚语、口音和文化知识等。
文化背景对交流的影响
1. 社交礼仪：不同文化背景下的社交礼仪和行为表达方式差异很大，比如西方人讲话时习惯用手势， 而中国人可能会觉得这些动作过多、不正式；日本和韩国的传统礼仪非常注重面子和尊重，对年长 者和上级的行为尤其要恭敬，但在一些西方国家这种表现可能会被认为是过分客气、不自然。 2. 措辞与语言：文化背景不同导致措辞和语言上的差异，比如英语国家对于语言的直白、幽默和轻 松比较开放，但亚洲国家则有很多文化忌讳和语言禁忌。此外，各种语言还存在文化背景的色彩， 比如英语国家里有很多表达自由、独立和个性价值的词汇，而在中国社会里则强化集体荣誉和群体 意识，这导致交流中很容易出现歧义和误解。
Cultural Diversity and Globalization Trends
文化差异与交流挑战
1. 语言障碍。不同国家和地区的人口使用的语言和方言不同，即使使用相同 的语言，口音、语速、词汇和用法都可能存在差异，这可能导致交流上的困 难和误解。此外，不同语言和文化中的说法、俚语、谚语等也会导致交流上 的难点。
文化差异 
文化差异是跨文化交际中最重要的挑战之一。其中，语言差异是最为明显、 也最为普遍的一种。在进行跨文化交际时，人们很容易会遇到词汇和语法不 同、口音和语调不同等问题，这需要交际双方进行有效的沟通和理解，学会 互相尊重和包容对方的语言特点，以达到有效的交流目的。
1. 非母语交际者的语言障碍：在跨文化交际中，很多人会面临非 母语交际的挑战。这意味着他们需要面对不同的语言、词汇、语 法、发音等问题，这些因素都可能导致语言障碍。因此，为了解 决这个问题，非母语交际者需要不断地学习和提高语言技能，例 如多听多说多读多写、学习俚语、口音和文化知识等。
文化背景对交流的影响
1. 社交礼仪：不同文化背景下的社交礼仪和行为表达方式差异很大，比如西方人讲话时习惯用手势， 而中国人可能会觉得这些动作过多、不正式；日本和韩国的传统礼仪非常注重面子和尊重，对年长 者和上级的行为尤其要恭敬，但在一些西方国家这种表现可能会被认为是过分客气、不自然。 2. 措辞与语言：文化背景不同导致措辞和语言上的差异，比如英语国家对于语言的直白、幽默和轻 松比较开放，但亚洲国家则有很多文化忌讳和语言禁忌。此外，各种语言还存在文化背景的色彩， 比如英语国家里有很多表达自由、独立和个性价值的词汇，而在中国社会里则强化集体荣誉和群体 意识，这导致交流中很容易出现歧义和误解。
Cultural Diversity and Globalization Trends
文化差异与交流挑战
1. 语言障碍。不同国家和地区的人口使用的语言和方言不同，即使使用相同 的语言，口音、语速、词汇和用法都可能存在差异，这可能导致交流上的困 难和误解。此外，不同语言和文化中的说法、俚语、谚语等也会导致交流上 的难点。
文化差异 
文化差异是跨文化交际中最重要的挑战之一。其中，语言差异是最为明显、 也最为普遍的一种。在进行跨文化交际时，人们很容易会遇到词汇和语法不 同、口音和语调不同等问题，这需要交际双方进行有效的沟通和理解，学会 互相尊重和包容对方的语言特点，以达到有效的交流目的。
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What is globalization?
Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This process has effects on the industry, on culture, on political systems, on economic development and prosperity, and on human physical well-being in societies around the world.
balance a form of government dichotomy antagonistic reaction an edge agreement inactive, motionless base or establish
be free from make more bearable collapse overthrow by argument hold back or control
What is globalization?
Globalization is not new, though. For thousands of years, people have been buying from and selling to each other in lands at great distances, such as through the famed Silk Road across Central Asia that connected China and Europe during the Middle Ages. In fact, many of the features of the current wave of globalization are similar to those prevailing before the outbreak of the First World War in 1914.
Effects of Globalization
Competition - Survival in the new global business market calls for improved productivity and increased competition. Due to the market becoming worldwide, companies in various industries have to upgrade their products and use technology skillfully in order to face increased competition.
Find in the text the expressions that have similar meanings to the following words or phrases.
overstate enough comfort reflect on genuine move aside damaging increase
Living Between Three Worlds
The author shares with us his understanding about the effects of globalization.
Objectives
By the end of this lesson, you will be able to 1) understand misunderstandings may take place at a variety of levels; 2) know people from different cultures view friendship differently; 3) know that the word “individualism” may mean different things to different people; 4) see that even to the people who share a common language, the same thing may mean different; 5) identify the theme of this unit; 6) get to know some new words.
Find in the text the expressions that have similar meanings to the following words or phrases.
overstate enough comfort reflect on genuine move aside/shun damaging increase
Effects of Globalization
Economy - realization of a global common market, based on the freedom of exchange of goods and capital. The interconnectedness of these markets meant that an economic collapse in one area could impact other areas. With globalization, companies can produce goods and services in the lowest cost location. This may cause jobs to be moved to locations that have the lowest wages, least worker protection and lowest health benefits.
Unit 1 Challenges in the
Multicultural World
Lesson 1 Globalization Text A Living Between Three Worlds
Contents
1. Objectives of this unit
2. Globalization 3. Text A: Living Between Three Worlds 4. Themes of the unit 5. Pictures of Indian lives
What is globalization?
But policy and technological developments of the past few decades have spurred increases in cross-border trade, investment, and migration so large that many observers believe the world has entered a qualitatively new phase in its economic development. Distinguishing this current wave of globalization from earlier ones, author Thomas Friedman has said that today globalization is “farther, faster, cheaper, and deeper.”
in cooperation with divide into shares structural avoid, or shun lasting; worldly accept, absorb a copy or duplicate payment
exaggerate ample consolation/console meditate on/ ponder over veritable 名副其实的 dodge/ eschew devastating / infringing boost
in cooperation with divide into shares structural lasting; worldly accept, absorb a copy or duplicate payment
in tandem with slice tectonic secular 现世的, 俗界的 imbibe counterpart remuneration报酬
Effects ofbalization has various aspects which affect the world in several different ways such as: Industry - emergence of worldwide production markets and broader access to a range of foreign products for consumers and companies. The movement of material and goods between and within national boundaries has become easier.