人教新课标英语选修9Unit5Insideadvertising--period3教案
人教版高中英语Book9Unit5Insideadvertisingreading教学课件共14张PPT含视频
Solution 2 Advertising organizations
1. What do they do to make sure ads are ethical (morally correct)? • educate and support their members • make rules for everyone in the organization to follow 2. What does a code of ethics refer to? 3. Do you think the language in the ad meet codes of ethics? • exaggerate its effect • mislead people to lose weight in an unhealthy way
人教版高中英语 Book9Unit5Insideadve rtisingreading教学课件
共14张PPT含视频
2020/9/19
Keeping advertisers honest
Solutions The law Advertising organisation Complaints organization The consumer
1. persuade sb to behave in certain ways 2. go to a lot of trouble and expense to do sth 3. false advertising 4. prevent sb (from) promoting immoral behavior 5. ban sth altogether 6. for this reason 7. give reasons for sth 8. make rules for everyone to follow 9. say bad things about... 10. be honest and truthful about 11. get made=be made 12. make a complainten it comes to sth 14. judge the claims for oneself 15. be flooded with advertisements 16. educate sb sbout sth
人教新课标英语选修9Unit5Insideadvertising--period3教案
Unit 5 Inside advertisingPart 1 Teaching Design第一部分教学设计Period 3 A sample lesson plan for Using Language(KEPPING ADVERTISERS HONEST)IntroductionLanguage is learned to be used in and for communicatio n. So in this period we shall have the students read, listen, speak and write in English, focusing on the advertising, making use of the words, expressions, structures and topic ideas covered in this unit.Objectives■To help students listen, write and speak about advertising■To help students read the passage KEPPING ADVERTISERS HONEST■To help students rewrite what has readProcedures1. Warming up by seeing looking at a photo of radio advertisementHello, class. Look at this photo. It is one of the Coca ColaRadio Advertisement Tapes. This one is entitled Coke is It!These Coca Cola Advertising Tapes, Radio Ads are from 1980's. They are Prepared by McCabb-Erickson as part of the Coke is it! advertising campaig n.You see radio advertising has a long history in the West.2. ListeningGo to page 47. You are to listen and tick and listen and write.●Pre-listening exercisesWhat service businesses often advertise over the radio? What points are important to consider when making a radio commercial?●While -listening exercisesListen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Press the "Final Score" button to check your quiz.●Post-listening exercisesWhat are your opinions about these questions?○What elements make a radio commerc ial really great?○How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?○How does radio advertising differ from other forms of media including television, newspa pers, billboards, and magazines?3. Write an AdvertisementGo to page 48. You are starting a new business, such as lawn-mowing, pet-walking, or baby-sitting. How are you going to get clients? By advertising! Write an advertisement that will make people want to use your service. Try to use words from your spelling lesson in your advertisement.Before you write, think about the reasons that people should use your business. Do you charge4. Speaking about advertisements around youNow it is time to talk! Think about the advertisements you have seen and heard in your daily life. Share with your partners your experiences with advertisements around you.5. Reading for formsGo to page 48 and read the text KEPPING ADVERTISERS HONEST to: cut/ the sentence into thought groups, blacken the predicative, darken the connectives and underline all the useful expressions.6. Copying useful expressions and making sentencesa movie at one’s cinema, go to a lot of trouble, make adverts, make sure that…,7. Closing down by w riting, by imitation, a passage of your own based on the text。
高中英语 unit5 inside advertising词汇学习 新人教版选修9
Unit 5 Inside advertisingTeaching ResourcesSection 3: Words and expressions from Unit 5 Inside advertisingverb1.. ~ sb (of / about sth) to tell sb about sth, especially in an official way: [vn] Please inform us of any changes of address. The leaflet informs customers about healthy eating. He went to inform them of his decision. Inform me at once if there are any changes in her condition. Have the police been informed? [vn that] I have been reliably informed (= somebody I trust has told me) that the couple will marry next year. A notice informed the guests that formal dress was required. I am pleased to inform you that you have won first prize in this month’s competition. [vn speech] ‘He’s already left,’ she informed us.2.[vn] ~ yourself (of / about sth) to find out information about sth: We need time to inform ourselves thoroughly of the problem.3. [vn] (formal) to have an influence on sth: Religion informs every aspect of their lives. These guidelines will be used to inform any future decisions.inform on sb to give information to the police or sb in authority about the illegal activities of sb: He informed on his own brother.featurenoun[C]1. something important, interesting or typical of a place or thing: An interesting feature of the city is the old market. Teamwork is a key feature of the training programme. Which features do you look for when choosing a car? The software has no particular distinguishing features. geographical features2.[usually pl.] a part of sb’s face such as their nose, mouth and eyes: his strong handsome features Her eyes are her most striking feature.3. ~ (on sb/sth) (in newspapers, on television, etc.) a special article or programme about sb/sth: a special feature on educationverb1. [vn] ~ sb/sth (as sb/sth) to include a particular person or thing as a special feature: The film features Cary Grant as a professor. The latest model features alloy wheels and an electronic alarm. Many of the hotels featured in the brochure offer special deals for weekend breaks.2. [v] ~ (in sth) to have an important part in sth: Olive oil and garlic feature prominently in his recipes.worthyadj. (worthier, worthiest)1.. ~ (of sb/sth) (formal) having the qualities that deserve sb/sth: to be worthy of attentionA numb er of the report’s findings are worthy of note. No composer was considered worthy of the name until he had written an opera. a worthy champion (= one who deserved to win) He felt he was not worthy of her. 2. [usually before noun] having qualities that deserve your respect, attention or admiration; deserving: The money we raise will be going to a very worthy cause.a worthy member of the team 3. having good qualities but not very interesting or exciting: herworthy but dull husband 4. ~ of sb/sth typical of what a particular person or thing might do, give, etc.: He gave a speech that was worthy of Martin Luther King. 5. -worthy (in compounds) deserving, or suitable for, the thing mentioned: trustworthy roadworthyexpensenoun1.. [U] the money that you spend on sth: The garden was transformed at great expense. No expense was spared (= they spent as much money as was needed) to make the party a success. He’s arranged everything, no expense spared. She always travels first-class regardless of expense. The results are well worth the expense.2. [C, usually sing.] something that makes you spend money: Running a car is a big expense.3. expenses [pl.] money spent in doing a particular job, or for a particular purpose: living / household / medical / legal, etc. expenses Can I give you something towards expenses? financial help to meet the expenses of an emergency The payments he gets barely cover his expenses.4. expenses [pl.] money that you spend while you are working that your employer will pay back to you later: You can claim back your travelling / travel expenses. (BrE) to take a client out for a meal on expenses an all-expenses-paid tripat sb’s expense1. paid for by sb: We were taken out for a meal at the compan y’s expense.2. if you make a joke at sb’s expense, you laugh at them and make them feel sillyat the expense of sb/sth with loss or damage to sb/sth: He built up the business at the expense of his health. an education system that benefits bright children at the expense of those who are slower to learngo to the expense of sth / of doing sth | go to a lot of, etc. expense to spend money on sth: They went to all the expense of redecorating the house and then they moved.put sb to the expense of sth / of doing sth | put sb to a lot of, etc. expense to make sb spend money on sth: Their visit put us to a lot of expense.broadcastverb (broadcast, broadcast)1. to send out programmes on television or radio: [vn] The concert will be broadcast live (= at the same time as it takes place) tomorrow evening. Most of the programmes are broadcast in English. [v] They began broadcasting in 1922. 2.[vn] to tell a lot of people about sth: I don’t like to broadcast the fact that my father owns the company.noun a radio or television programme: (BrE) a party political broadcast (= for example, before an elec tion) We watched a live broadcast of the speech (= one shown at the same time as the speech was made).relyverb (relies, relying, relied, relied)rely on / upon sb/sth1.. to need or depend on sb/sth: As babies, we rely entirely on others for food. [+ to inf] These days we rely heavily on computers to organize our work. [+ -ing] The industry relies on the price of raw materials remaining low.2. to trust or have faith in sb/sth: You should rely on your own judgement. [+ to inf] You can rely on me to keep your secret. He can’t be relied on to tell the truth.generateverb [vn] to produce or create sth: to generate electricity / heat / power to generate income/ profit We need someone to generate new ideas. The proposal has generated a lot of interest. responsenoun ~ (to sb/sth)1.. [C, U] a spoken or written answer: She made no response. In response to your inquiry ...I received an encouraging response to my advertisement. 2. [C, U] a reaction to sth that has happened or been said: The news provoked an angry response. a positive response I knocked on the door but there was no response. The product was developed in response to customer demand. There has been little response to our appeal for funds. We sent out over 1.. 000 letters but the response rate has been low (= few people replied). 3. [C, usually pl.] a part of a church service that the people sing or speak as an answer to the part that the priest sings or speaks refreshverb1.. [vn] to make sb feel less tired or less hot: The long sleep had refreshed her. The following morning she awoke refreshed. He refreshed himself with a cool shower.2. [vn] (informal, especially NAmE) to fill sb’s glass or cup again:Let me refresh your glass. He went into the kitchen to refresh their drinks.3.[vn] ~ your / sb’s memory to remind yourself/sb of sth, especially with the help of sth that can be seen or heard: He had to refresh his memory by looking at his notes.4.(computing) to get the most recent information, for example on an Internet page, by clicking on a button on the screen: [vn] Click here to refresh this document. [v] The page refreshes automatically.murdernoun,1. [U, C] the crime of killing sb deliberately: He was found guilty of murder. She has been charged with the attempted murder of her husband. to commit (a) murder a murder case / investigation / trial The rebels were responsible for the mass murder of 4.00 civilians. What was the murder weapon? The play is a murder mystery.2. [U] (informal) used to describe sth that is difficult or unpleasant: It’s murder trying to get to the airport at this time of day. It was murder (= very busy and unpleasant) in the office today.get away with murder (informal, often humorous) to do whatever you want without being stopped or punishedverb [vn]1.. to kill sb deliberately and illegally: He denies murdering his wife’s lover. The murdered woman was well known in the area.2. to spoil sth because you do not do it very well: Critics accused him of murdering the English language (= writing or speaking it very badly).I could murder a ...(informal, especially BrE) used to say that you very much want to eat or drink sth: I could murder a beer.sb will murder you (informal) used to warn sb that another person will be very angry with them fluentadj.1. ~ (in sth) able to speak, read or write a language, especially a foreign language, easily and well: She’s fluent in Polish. a fluent speaker / reader ‘Can he speak German?’ ‘Yes, he’s fluent.’2. (of a language, especially a foreign language) expressed easily and well: He speaks fluent Italian.3. (of an action) done in a smooth and skilful way: fluent handwriting fluent movementsappointverb1. ~ sb (to sth)| ~ sb (as) sth to choose sb for a job or position of responsibility: [vn] They have appointed a new head teacher at my son’s school. She has recently been appointed to the committee. [vn-n] They appointed him (as) captain of the English team. [vn to inf] A lawyer was appointed to represent the child.2. [vn] [usually passive] (formal) to arrange or decide on a time or place for doing sth: A date for the meeting is still to be appointed. Everyone was assembled at the appointed time.raiseverbMOVE UPWARDS1. [vn] to lift or move sth to a higher level: She raised the gun and fired. He raised a hand in greeting. She raised her eyes from her work.2. [vn] to move sth/sb/yourself to a vertical position: Somehow we managed to raise her to her feet. He raised himself up on one elbow.INCREASE3.[vn] ~ sth (to sth) to increase the amount or level of sth: to raise salaries / prices / taxes They raised their offer to $500. We need to raise public awareness of the issue. How can we raise standards in schools? Don’t tell her about the job until you know for sure—we don’t want to raise her hopes (= make her hope too much). I’ve never heard him even raise his voice (= speak louder because he was angry).COLLECT MONEY / PEOPLE4. [vn] to bring or collect money or people together; to manage to get or form sth: to raisea loan We are raising money for charity. He set about raising an army.MENTION SUBJECT5. [vn] to mention sth for people to discuss or sb to deal with: The book raises many important q uestions. I’m glad you raised the subject of money.CAUSEraise a / your hand against / to sb to hit or threaten to hit sbraise your eyebrows (at sth) [often passive] to show that you disapprove of or are surprised by sth: Eyebrows were raised when he arrived without his wife.raise your glass (to sb)to hold up your glass and wish sb happiness, good luck, etc. before you drinkraise hell(informal) to protest angrily, especially in a way that causes trouble for sb raise the roof to produce or make sb produce a lot of noise in a building, for example by shouting or cheering: Their cheers raised the roof.raise sb’s spirits t o make sb feel more cheerful or brave; cheer sb up: The sunny weather raised my spirits a little.raise sth to sb/sth to build or place a statue, etc. somewhere in honour or memory of sb/sth: The town raised a memorial to those killed in the war.dialnoun,1.. the face of a clock or watch, or a similar control on a machine, piece of equipment or vehicle that shows a measurement of time, amount, speed, temperature, etc.:an alarm clock with a luminousdial Check the tyre pressure on the dial. 2. the round control on a radio, cooker/stove, etc. that you turn in order to adjust sth, for example to choose a particular station or to choose a particular temperature 3.the round part on some older telephones, with holes for the fingers, that you move around to call a particular numberverb(-ll-, NAmE -l-) to use a telephone by pushing buttons or turning the dial to call a number: [vn] He dialled the number and waited. Dial 003.3. for France. [also v]matureadj. maturer is occasionally used instead of more matureSENSIBLE1. (of a child or young person) behaving in a sensible way, like an adult: Jane is very mature for her age. a mature and sensible attitudeFULLY GROWN2.(of a person, a tree, a bird or an animal) fully grown and developed: sexually mature a mature oak / eagle / elephantWINE / CHEESE3. developed over a period of time to produce a strong, rich flavourNO LONGER YOUNGed as a polite or humorous way of saying that sb is no longer young: clot hes for the mature woman a man of mature yearsWORK OF ART5.created late in an artist’s life and showing great understanding and skillfashionnoun1.. [U, C] a popular style of clothes, hair, etc. at a particular time or place; the state of being popular: dressed in the latest fashion the new season’s fashions Long skirts have come into fashion again. Jeans are still in fashion. Some styles never go out of fashion.2. [C] a popular way of behaving, doing an activity, etc.: The fashion at the time was for teaching mainly the written language. Fashions in art and literature come and go.3. [U] the business of making or selling clothes in new and different styles: a fashion designer / magazine / show the world of fashion the fashion industryafter a fashion to some extent, but not very well: I can play the piano, after a fashion. ‘Do you speak French?’ ‘After a fashion.’after the fashion of sb/sth (formal) in the style of sb/sth: The new library is very much after the fashion of Nash.in (a) ... fashion (formal) in a particular way: How could they behave in such a fashion? S he was proved right, in dramatic fashion, when the whole depart ment resigned.like i t’s going out of fashion(informal) used to emphasize that sb is doing sth or using sth a lot: She’s been spending money like it’s going out of fashion.banverb (-nn-) [vn]1.. to decide or say officially that sth is not allowed: Chemical weapons are banned internationally. a campaign to ban smoking in public places2. [usually passive] ~ sb from sth / from doing sth to order sb not to do sth, go somewhere, etc., especially officially: He was banned from the meeting. She’s been banned from leaving Gr eece while the allegations areinvestigated. (BrE) He was banned from driving for six months.promoteverb [vn]1.. to help sth to happen or develop; encourage: policies to promote economic growth a campaign to promote awareness of environmental issues2. ~ sth (as sth) to help sell a product, service, etc. or make it more popular by advertising it or offering it at a special price: The band has gone on tour to promote their new album. The area is being promoted as a tourist destination.3. ~ sb (from sth) (to sth) [often passive] to move sb to a higher rank or more senior job: She worked hard and was soon promoted. He has been promoted to sergeant.4. ~ sth (from sth) (to sth) to move a sports team from playing with one group of teams to playing in a better group: They were promoted to the First Division last season.bewareverb ~ (of sb/sth / of doing sth) (used only in infinitives and in orders) if you tell sb to beware, you are warning them that sb/sth is dangerous and that they should be careful: [v] Motorists have been warned to beware of icy roads. Beware of saying anything that might reveal where you live. [vn] It’s a great place for swimming, but beware dangerous currents. [also v -ing]consumernoun a person who buys goods or uses services: consumer demand / choice / rights Health-conscious consumers want more information about the food they buy. a consumer society (= one where buying and selling is considered to be very important) providers and consumers of public services Tax cuts will boost consumer confidence after the re。
人教版高中英语选修9《Unit 5 Inside advertising》教案
人教版高中英语选修9《Unit 5 Insi de advertising》教案Teaching plan of unit 5 inside advertising人教版高中英语选修9《Unit 5 Inside advertising》教案前言：英语作为在许多国际组织或者会议上都是必需语言，几乎所有学校选择英语作为其主要或唯一的外语必修课。
英语教学涉及多种专业理论知识，包括语言学、第二语言习得、词汇学、句法学、文体学、语料库理论、认知心理学等内容。
本教案根据英语课程标准的要求和教学对象的特点，将教学诸要素有序安排，确定合适的教学方案的设想和计划、并以启迪发展学生智力为根本目的。
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教学准备教学目标Teaching aims: （教学目标）1.To comprehend the passage and improve the reading skills.2.To express different views of an argument.3.To learn about how advertisements work and avoid being controlled by ads.教学重难点Important points:（重点、难点）prehension of the text.2.Knowledge accumulation of advertising.eful words and expressions.教学过程Teaching procedure:（教学过程）I. Warming upPlease enjoy a video and some pictures and answer some questions.1.Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?2.What are the features（特征） of ads?3.Where can you see ads?设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。
人教英语选修九 unit 5 inside advertising Reading(课件) (共46张ppt)
Introduction
What is an advertisement?
How do advertisers make effective advertisements?
How effective are advertisements?
KEY WORDS
▪ advertisements ▪ advertisers ▪ effective ▪ ▪ In the passage, the author gives the definition
• Para 1 Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements.
• 甚至在我们穿的有些休闲服上也印着品 牌的名字，这就把我们变成了“移动广 告”。
difficult. ▪ adj. be fit to do / be fit for… ▪ R: 他适合这个岗位。 ▪ adj. He is fit for the position. ▪ R: vt. / vi. Eg. 这条裙子非常适合她。 ▪ The dress fitted her perfectly/well.
group.
It makes sense to make computer game ads _th_a_t_/_w_h__ic_h_ appeal to this group.
针对这个群体制作有吸引力的电脑游 戏广告是有意义的。 makes sense 合理,可行;有意义,说得通 照顾好自己的身体是明智之举。 It makes sense to take care of your health. 你的话毫无意义。
新人教选修9-Unit5-Inside-advertising[全套]
![新人教选修9-Unit5-Inside-advertising[全套]](https://img.taocdn.com/s3/m/847e7b3e81c758f5f71f677a.png)
hand一方面……另一方面…。
【真题再现】I would like a job which pays more, but ________ I enjoy the work I’m doing at the moment. （浙江2006）
D. never reached
【点拨】or表示否定的意思， 而and表示并列的意思，故 ①C②D。③考查前面的祈使句，故选A；而④考查后 面句子的一般将来时的时态，故选A。
4. Advertisements in newspapers, on the other hand, are much cheaper. (Reading Para.6)
A. to argue
B. arguing
C. argued
D. having argued
②It is no _______ arguing with Bill because he will never change his mind. （全国III卷2006）
A. use
B. help C. time D. way
【解析】句中identify the target group动作 发生在句子的谓语动作find out之前，故 用having done结构。
【考查方向】having done的被动式having been done。
【真题再现】 from other continents for millions
How do they decide where to advertise?
They consider their budget and what medium is most likely to be seen or heard by the target consumer.
人教版高中英语选修9课件 Unit 5 Inside advertising-Using language 课件
5. 我非常爱我的狗,所以我并不在乎它
摔断腿带来的医疗开支。(expense)
I am very attached to my dog so I
didn’t mind the medical expenses
involved when he/ she/ it broke his/
her/ its leg.
do 经常用于肯定句和祈使句中, 表示强
调。
Please! Do be quiet a moment.
请务必安静一下。
He did tell me that but he is denying it now. 他的确跟我这样说的, 但现在又否认了。
Exercise 1 on P85
At a conference yesterday a spokesman __________
for the Health Department, Mr Denformed the audience that the
government would soon be passing laws
to make all tobacco _______ advertising illegal.
She is tired of her busy city life and so she plans to spend her winter holidays in a small village with her husband. 对繁忙的城市生活感到厌倦, 她决定和
丈夫一起到一个小乡村过寒假。
8. 那家航空肥公司收了我额外的超重行 李费。(overweight) The airline charged me extra for the overweight suitcase. 9. 需要我把你的电视调到新的频道吗？ (tune) Would you like me to tune your television to the new channel?
高中英语 选修九 Unit 5 Inside advertising Period 1 (Warming Up,Pre
Unit 5 Inside advertising Period 1Warming Up，Pre-reading & Reading 同步精练时间：45分钟Ⅰ.介、副词填空1. Do you know how many advertisements you are exposed ________inyour daily life?2．________so many messages from advertisers filling our daily lives, it is important to und erstand how advertisements work.3．Their money would be wasted if the message didn't reach its target audience，________other words the people the advertisement intends to persuade.4．Researchers find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would fit ________their lives.5．It appeals ________people's desire to “fit in” and be part of the group. 6．You have to be a big corporation ________a big budget to afford television ads.7．Advertisements in newspapers，________the other hand, are much cheaper.8．However, it woul d be no use advertising products on radio if the ad relies ________visual effects.9．Television adverts are great for generating emotional responses ________a product, but magazines and newspapers can give more detail.10．For example, no matter how good an ad for a car stereo system is, people who don't own cars are unlikely to run ________and buy one.答案 1.to 2.With 3.in 4.into 5.to 6.with7.on8．on9.to10.outⅡ.单词拼写1. This information then forms the b ________for decisions about whattype of advertising techniques to use with this group.2．Some adverts, like the environmental protection advertisement below, appeal to our conscience or our desire to be w ________citizens.3．It was just a c ________remark－I wasn't serious.4．At the meeting，the proposal has g ________a lot of interest. 5．His c ________troubled him after he took the money.6．I'll keep you i________.7．The news is often heard ________(广播)over the radio.8．He has had no ________(回应)to my letter.9．Don't achieve speed at the ________(代价)of accuracy. 10．Mindless violence ________(成为特色)in too many television programs.答案 1.basis 2.worthy 3.casual 4.generated 5.conscience rmed7.broadcast/broad casted8.response9．expense10.featuresⅢ.翻译与仿写1. However, it would be no use advertising products on radio if the adrelies on visual effects.翻译：__________________________________________________________________仿写：我认为继续下去没有用处。
人教高中英语选修9：Unit 5 Inside AdvertisingUsing language
1.The law 2. Advertising organizations 3. Complaints organizations 4. The consumer
a→4 c →1
b→4 d →2
Would you complain about any of the advertisements in this passage? The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies that if people don’t wear their product, they will be a loser.
1. Advertisers go to a lot of trouble and expense to make adverts and so they want to make sure they achieve their purpose. and so 连接并列句
e.g. Thanksgiving is an only American holiday and so neither British people nor Australian people celebrates it. 感恩节只是美国人的节日, 英国人或 者澳大利亚人都不过这个节日。
5. Even though there are laws and advertisers’ code of conduct, some bad ads do get made. do 经常用于肯定句和祈使句中, 表示 强调。
人教新课标英语选修9Unit5Insideadvertising--Section3教案
Unit 5 Inside advertisingPart 2 Teaching Resources第二部分教学资源Section 3 Words and expressions from Unit 5Inside advertisinginformv.告诉,通知vi.检举,告发vt.通知,告诉,向...报告1. I wasn't informed of the decision until too late.等到我得知这项决定时，已经太迟了。
2. Could you please inform me how to go about contacting a lawyer?请您告诉我怎样去联络律师？3. One of the criminals informed against/on the rest of the gang. 有一罪犯告发了同党。
4. Keep me informed (of/about what happens). 有事随时通知我。
5. `Some money is missing.' `Have you informed the police?'｀有些钱不见了.＇｀你报告警方了吗?＇6. Our only resort is to inform the police. 我们唯一的办法就是向警方报案。
7. If you see anything suspicious, inform the police at once.你要是看到什么可疑的东西就马上通知警察。
8. Please inform me by letter of your plans. 请来信把你的计划告诉我。
fit invt.适合(适应)1. A small bottle of liquor, shaped to fit in a pocket.13盎司一瓶的威士忌酒一小瓶酒，形状适合于放在衣服口袋里。
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Unit 5 Inside advertising
Part 1 Teaching Design
第一部分教学设计
Period 3 A sample lesson plan for Using Language
(KEPPING ADVERTISERS HONEST)
Introduction
Language is learned to be used in and for communicatio n. So in this period we shall have the students read, listen, speak and write in English, focusing on the advertising, making use of the words, expressions, structures and topic ideas covered in this unit.
Objectives
■To help students listen, write and speak about advertising
■To help students read the passage KEPPING ADVERTISERS HONEST
■To help students rewrite what has read
Procedures
1. Warming up by seeing looking at a photo of radio advertisement
Hello, class. Look at this photo. It is
one of the Coca Cola Radio
Advertisement Tapes. This one is
entitled Coke is It!
These Coca Cola Advertising
Tapes, Radio Ads are from 1980's.
They are Prepared by
McCabb-Erickson as part of the Coke is it! advertising campaig n.
You see radio advertising has a long history in the West.
2. Listening
Go to page 47. You are to listen and tick and listen and write.
●Pre-listening exercises
What service businesses often advertise over the radio? What points are important to consider when making a radio commercial?
●While -listening exercises
Listen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Press the "Final Score" button to check your quiz.
●Post-listening exercises
What are your opinions about these questions?
○What elements make a radio commerc ial really great?
○How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?
○How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines?
3. Write an Advertisement
Go to page 48. You are starting a new business, such as lawn-mowing, pet-walking, or baby-sitting. How are you going to get clients? By advertising! Write an advertisement that will make people want to use your service. Try to use words from your spelling lesson in your advertisement.
4. Speaking about advertisements around you
Now it is time to talk! Think about the advertisements you have seen and heard in your daily life. Share with your partners your experiences with advertisements around you.
5. Reading for forms
Go to page 48 and read the text KEPPING ADVERTISERS HONEST to: cut/ the sentence into thought groups, blacken the predicative, darken the connectives and underline all the useful expressions.
6. Copying useful expressions and making sentences
7. Closing down by w riting, by imitation, a passage of your own based on the text。