高一英语 Module 4 Unit 1 Advertising 教案牛津版
译林牛津高中英语必修4---Unit 1 Advertising 教学设计
Unit 1 Advertising教学设计The analysis of this Unit:This unit introduces and develops the theme of advertising.Teaching aims:1. To learn about topics related to advertising.2. To gain knowledge about the ads, the social effects of advertisements and how towrite an advertisements.3. To learn how to read expository writing.4. To practice and reinforce integrated skills of listening, speaking, reading and writing.Teaching periods:Welcome to the unitThe analysis of this part:Ss will be asked to talk about six different advertisements, including three commercial ads that promote learning software, an airline service and a shampoo as well as three public service advertisements separately for Project Hope, Earth Day and an anti-drug campaign.Teaching aims:1. To discuss and get some ideas of the two main types of ads and their respected purposes.2. To get involved in the discussion and practice their spoken English.Teaching procedures:Step one: Lead-in1. Ask Ss to present some ads to the class.2. Discuss those ads3. Free talksa) Where do you find these ads?b) What are ads used for?Suggested answers:a) on billboards, TV, the radio in magazines/newspapers/leaflets given out in the streets.b) To promote a product or services, to believe in an idea.To educate people about health, safety or any other issue which affects public welfare.Step two: Picture talking:1. Project Hope---How do you feel when you see the child in the big eye?---What would you like to do for the child after seeing this ad?----What do you think the purpose of Project Hope is ?[来源:学科网ZXXK]This picture is intended to make people aware of the importance of Project Hope.It makes people realize that there are still a lot of children dropping out of school for economic reasons. It calls upon people to do sth. to help children in poor areas. The picture makes us aware of the needs of other people.The purpose of Project Hope : It aims to help young people who have dropped out of school return to school. It aims to develop basic education in poor areas in child, especially in western china, with money collected from society. Nowadays it pays special attention to children of laid-off workers in cities.2. the software ad--- What do you know from this ad?--- If you intended to buy some cheap learning software, would this advertisement help you?3. Oxlin Airlines---- What does the advertisement try to sell a product or service?4. Earth Day----Why does this ad. Use the image of a bird’s nest?----Do you think this advertisement helps to make people aware of environmental problems?----What do you think Earth Day is all about ?Earth Day aims to increase environmental awareness and encourage people to take care of the Earth and its people. The first Earth Day was celebrated on 21 March, 1970. The reason why it fell on that day is that night and day are equal throughout the Earth on that day. Today Earth Day is celebrated annually by almost every country throughout the world.5. Say no to drugs---the anti-drugs campaign[来源:]------Do you think drugs are harmful?------If someone takes drugs, what coul d happen to him or her?------Does the ad teach you about the bad effects of taking drugs?What are they?6. the Shampoo ad----what kind of people do you think this ad is targeting? Why?----Younger people, especially girls or females. Because they pay more attention to their appearance.---hair.------Do you think this ad will successfully persuade people to buy this shampoo? Step three: Discussion1. Ask Ss to discuss th ree questions in pairs or groups.2. summary.Step four: Language focus1. advertise ---advertising advertiser advertisement登广告：在公告，如报纸上询问或寻找：advertise for an apartment.登广告寻求公寓房2. make sb. aware ofWhat the teacher said made me aware of the importance of English.Be aware ofThe little child is not aware that he is faced with danger.You are not aware how worried I felt about your safety.3.dangerC/n Waste must be treated so that it does not become a danger to life.That man is a danger to society.C/n A soldier’s life is full of danger in war.In danger (of ) …. / out of dangerThe man is in danger because the tiger besides him is dangerous.4. similar be ~ toSimilarityThere are some similarities and diffe rences between American English and Britain English.Your views on education are ~ to mine.5. may have doneHe may have missed his train.They may not have finished the work by now.Homework 1. preview reading part2. Translation1. 这家旅馆提供练好的服务。
高一英语模块4Unit1Advertising词汇教学案（译林牛津版高一英语必修四学案设计）
高一英语模块4Unit1Advertising词汇教学案（译林牛津版高一英语必修四学案设计）高一英语模块4 Unit 1 Advertising词汇学案主备: 阚德琴1. be used to(1). be used to do sth. 被用来做某事.This computer is used to do the accounts. 这台电脑用来算帐.(2). be/ get used to (doing ) sth 习惯于(做)某事.You will soon get/ become used to the life here. 不久你就会习惯这里的生活的我习惯于早起. I am used to getting up early.(3). used to do sth 过去常常做某事.我过去通常骑自行车上学. I used to go to school by bike.(小试). 1. Plastics can C many kinds of thingsA. used to makeB. be used to makingC. be used to makeD. used to making2. Although the stick is used to D us from dangers in the forest, I am not used to___ it.A. protect; useB. protecting; usingC. protecting; useD. protect; using3. When he was a boy, he A in this river.A. used to swimB. used to swimmingC. was used to swimD. used to be swimming2. persuasive adj有说服力的, 令人信服的persuade vt 说服; 劝服 persuasion n说服; 劝服persuade sb to do (into doing sth) 说服某人做某事persuade sb not to do (out of doing) sth 说服某人停止做某事, 劝阻她终于说服了她儿子去上大学. She finally persuaded her son togo to college.He persuaded me out of the idea of dropping the experiment.他劝服我打消了中断试验的想法.(注意) persuade 表示“已劝服”, 强调动作的结果; 如果表示劝说某人做某事, 未必获得成功, 则应说advise sb to do sth 或try to persuade sb to do sth.(复习 advise和suggestion的用法.)3. lie vi 撒谎 n 谎言, 谎话Facts never lie. 事实从不骗人.Lies cannot cover up facts 谎言掩盖不了事实.lie -------- lied --------- lied ---------lying 说谎lie -------- lay ---------- lain -------- lying 躺着lay --------laid --------- laid -------- laying 放, 置, 产卵, 下蛋The girl D on the ground _________ to me that she had ______ the book on the shelf.A. lying; lay; laidB. lay; lied; lainC. lie; lied; layD. lying; lied; laid4. lead vt 过(某种生活); 领导; 引导Who is going to lead the expedition? 率领The servant led the guests upstairs. 带领The dog is leading a blind man across the street. 带路, 牵引What led you to believe the story? 致使, 使得We are leading a full life. 过(某种生活 )(联想) lead /led/ n 铅; (铅笔中的)铅心leader n 领导者leading adj 第一位的; 主要的; 最重要的(拓展) lead a …life 相当于live/ have a … life 过着……的生活lead to 通向; 导致 (to是介词)lead sb to do sth 导致某人做某事.5. intended adj (为…而) 打算的/ 设计的be intended to do sth 打算被用来………(被动)intend sb/ sth to do sth 打算使某人做某事 (主动)intend to do sth 想做某事, 打算做某事be intended for 为…而打算/ 设计的He intends to study abroad next year. 他打算明年到国外学习He intends his son to manage the company. 他打算让儿子经营公司.This dictionary is intended for children. 这本字典是给小孩用的6. recommend vt 推荐(1) 推荐; 推举; 介绍I recommended him for a post 我给他介绍了个工作Recommend sb as a good cook 推荐某人说他是个好厨师Can you recommend a good dictionary to me? 你能向我介绍一本好的词典吗?(2) 劝告; 建议I recommend that you inquire about the job. 我建议你打听一下这项工作The doctor recommended the patient to take his advice. 医生劝病人接受他的忠告.7. up to (1) 多达 (2) 直到, 不多于 (3) 正在忙于某事 (4) 由…来决定 (5) 可与某事物相比较 (6) 能胜任Count up to twenty 数到20Up to now she has been weeping 知道现在她还在哭What is he up to? 他在做什么?-------- Where shall we go to spend the weekend?-------- It’s up to you . 由你决定up to one’s usual standard 达到某人平时的水平He is not up to the part of Othello 他不能胜任奥赛罗的角色(归纳) up to now 直到现在(与现在完成时连用)It’s up to do sb to do sth 做某事是某人的责任Sb be up to (doing ) sth (1) 某人能胜任(做)某事 (2) 正在干, 从事着 (尤指坏事)1．His younger brother is not A to him.A. similarB. alikeC. likeD. equal2. He persuaded me B lending him all my savings.A. ofB. intoC. toD. out3. The band has gone on tour to C their new album.A. riseB. encourageC. promoteD. support4. The goals B he had fought all his life no longer seemed important to him.A. after whichB. for whichC. with whichD. at which5. He is connected C the Smiths by marriage.A. toB. byC. withD. from6. Does Robert say anything that D you especially?A. agrees withB. applies forC. attracts toD. appeals to7. Don’t make yourself D a tiresome manA. to beB. beC. asD. /8. They are A a happy __________.A. living; lifeB. making; liveC. having; liveD. spending; life9. Mr. liu said “My pay B 3 times this year”.A. was raisedB. has been raisedC. has risenD. was being raised10. It is said in Australia there is more land than the government knows CA. it what to do withB. what to do it withC. what to do with itD. to do what with it11. The right words at just the right time could totally make someone’s life DA. changeB. changingC. to changeD. changed12. A new cinema D here. They hope to finish it next month.A. will be builtB. is builtC. has been builtD. is being built13. Both the concerts will be broadcast A in a minute.A. liveB. aliveC. livingD. lively14. When D help, one often says “ Thank you ” or “It’s kind of you ”A. offeringB. to offerC. to be offeredD. offered15. You need a B rest, for you look so tired.A. completedB. completeC. completingD. completely16. Public A of the problem will make the government take it seriously.A. awarenessB. existenceC. evidenceD. offer17. She says I ignored her, but I didn’t BA. meanB. mean toC. be meant toD. mean for。
译林牛津高一英语模块4 Unit 1 Advertising 知识点详解教案
模块4Unit 1 Advertising重点单词1. persuade vt. 说服，劝服persuasive adj. 有说服力的【常见搭配】【名师点拨】persuade sb. to do sth.指成功地说服某人做某事；advise sb. to do sth. 指建议某人做某事。
【即时演练】A: 用常见搭配填空1. We _____________________ his foolish plan.2. He _____________________ lending him all my savings.3. Finally, his friend _____________________ give up the dangerous trip.【答案】1. persuaded him out of 2. persuaded me into 3. persuaded him toB: 单选(2012全国卷I) If she doesn't want to go, nothing you can say will _______ her.A. persuadeB. promiseC. inviteD. support【解析】句意：如果她不想去，你说什么也劝服不了她。
persuade“说服，劝服”；promise “允诺，答应”；invite“邀请”；support“支持”。
【答案】A2. cure vt. 治愈，治疗n. 治愈，疗程；疗法；对策，克服的方法【常见搭配】◆This new medicine will cure you of your cough.这种新药会治好你的咳嗽。
◆ A certain cure for this illness is not found yet.这种病尚无有效的治疗方法。
【词义辨析】【即时演练】Drivers around the world wonder if there is a ______for the rising price of oil.A. wayB. medicineC. cureD. method【解析】句意：全世界的驾驶员都想知道是否有方法应对不断上涨的油价。
【教案】译林牛津版模块四Unit 1 Advertising Project
Unit 1 AdvertisingProjectDeveloping an Ad CampaignTeaching Aims:●To learn about some basic information about an ad campaign●To apply what they have learnt to develop an ad campaign Teaching Key Points & Teaching Difficulties:How to help them to develop an ad campaignThe usage of some key wordsTeaching Procedure:Step One: ReadingT: (Greet the class as usual) In this unit we have learnt what an advertisement is and even have written one in the last lesson.Then do you know what an ad campaign is?Ss: No.T: Ok. In this lesson we will go on with this topic. Please open your text books at page 18. Read the article silently as quicklyas possible to answer the following questions:1)What is an ad campaign?2)What must you have in mind when you start a successful adcampaign?3)What questions must you first consider in an ad campaign?Ss: …Suggested Answers:1.It is an organized programme of advertisements usingvarious kinds of ads to reach a particular audience.2.We must have a clear goal and target audience in mind.3.We must first consider the following questions:Who is the audience for our ad campaign?What do we want our ad campaign to say?How do we reach our audience?T: Very good! Now I think you have got a general idea of the passage. In fact, nowadays people all over the world use themedia to advertise for the benefit of the public or publicwelfare.Read the second article and answer.1. What is the subject of this ad campaign?2. Why do they build this ad campaign?3. Who is the target audience for this ad campaign?4. What is the ad campaign aimed to do?5. What is the slogan for this campaign?Suggested Answers:1. Anti-smoking.2. Because the problem costs countries a lot of money and causes greatdamage to thewelfare of the people.3. High-school teenagers.4. To discourage young people from smoking.5. Smoking kills!Step Two: Developing an ad campaignT: Ok, next we will plan and conduct an ad campaign, promoting a public welfareproblem. Discuss the questions on Page 19 with your group members. Planning:Decide which subject you are interested in and choose one for your ad campaign. You should have a clear idea of the goal, the target audience, the message of your ad and the media you will use.Preparing:Divide the work to each group member.Producing:Put what you have written together and add a logo. You must proofread your ad campaign proposal and correct mistakes if they are any. Presenting:Present your ad campaign to the class.Step Three: Homework:To do Parts B1 and B2 on Page 91 in Workbook. To do Parts D1 and D2 on Page 93 in Workbook.。
【教案】译林牛津版模块四Unit 1 Advertising Reading
Unit 1 AdvertisingReading: AdvertisementTeaching Aims:●To learn more about advertisements●To learn how to read a expository writing●To read the passage Advertisements and complete related answers●To improve their reading comprehension skill by fullyparticipating in all activitiesTeaching Key Points & Teaching Difficulties:◆How to improve their reading ability through teaching activities◆How to let them gain some insight into advertisements and helpthem deal with advertisements in their daily life◆The usages of some key wordsTeaching Procedure:Step One: Leading-inT: (Greet the students as usual)In the last lesson we discussed fouradvertisements and talked about their effects on us. Today wewill go on to learn more about ads by reading a passage calledAdvertisements. Please look at the title and tell me:What might be talked about in the article?Ss: … (Any possible answers are acceptable)(This step is to help them predict the contents of the passagewhich is of great help to improving their reading comprehensionability)Step Two: Reading ComprehensionT: Very Good! Now let’s read the article to check whether your prediction is correct or not. First of all, please open your bookto page 2. Go through the questions in part A first and then readthe text silently to find the answers to the three questions:1)What do ads try to persuade people to do?2)What does PSA stand for?3)What do PSAs aim to do?(Remind students to use skimming and scanning skills to focus onand identify the information needed to answer these questions.Let them pay attention to the three subtitles in the passage whichcan help them find the information they want. )Ss: … (Encourage them to give their answers in their own words.)Suggested Answers:1)To buy a product service or service, or to believe in an idea.2)Public service advertisements3)They aim to teach us and help us lead better lives.T: Wonderful! Since we read the article once, I think you can ageneral idea of the passage. But if you want to get a betterunderstanding of the article, you should read an article severaltimes. So please look at Part C1 on page 4. Do the true and falseexercise.Part C1:●Most people are not aware of how many ads are around them.●Advertisements are always meant to promote a product orservice.●PSAs are only found in newspapers and on TV.●PSAs and commercial ads use some of the same methods.●Commercial ads often give us valuable information about how tolive our lives.●An ad warning people against smoking is an example of a PSA. Ss: … (Ask them finished it individually)Suggested Answers:1. T2. F3. F4. T5. F6. TT: Great! Now I think most of you have got a better understanding of the article. Next let’s go on to do the exercise in Part C2. Please go over the article again and answer the following questions.Part C2:●Where are advertisements usually found?●What is the major distinction between commercialadvertisements and PSAs?●Why are some of the advertisements clever according to thearticle?●When did China begin a nationwide public serviceadvertising campaign?●Why should we follow the advice in PSAs?Step Three: Reading StrategyT: Now you have read the article twice. I think most of you have no difficulty in understanding it. Yet different types of passagesrequire different reading strategy. The article we have learnt is anexpository writing. Then:Do you know how to read an expository article?Ss: No.T: Ok. Please read the reading strategy on page 3 and try to answer the two questions:1)What is expository writing meant to do?2)What is its basic format?Ss: …(Remind them to concentrate on the letters in bold )Possible Answers:1)It is meant to introduce you to basic information on a topic.2)It usually follows the basic format: introduction of the subject,examples and facts that develop or support the idea,conclusion.T: Good! If you read expository writing in future, remember to use what you have learnt today. It will help you get a good understanding of the passage and improve your reading ability.That’s all for the reading. If you have any problem, please point it out and ask me for help.(Give explanations if necessary and ask them complete the left exercises after class.)The Keys to Part D:1.h2.c3.b4.d5.f6.g7.e8.aThe Keys to Part E:1.dealing withments3.promote4.fool5.even if6.cheated7.campaigns8.benefitStep Four: Post-reading DiscussionT: Well done! Last but not least, work in pairs and discuss these questions with your partner.1)What are the differences between commercial ads and publicservice ads?2)Do you think young people are easily persuaded by ads? Why orwhy not?3)What is the best PSA you have ever seen? Why do you think itis impressive?(This serves as a consolidating exercise for students to practise their spoken English. Encourage them to discuss freely and bravely in English and later ask some students to express themselves.)Step Five: Homeworkto complete the remaining exercises on Page 4 and 5.to do parts A1 and A2 on Page 90 in Workbook。
高中英语 Unit1 Advertising教案 译林牛津版必修4
牛津译林版英语高一下册Module 4《Unit 1 Advertising》word教案课前学习：翻译以下短语：分数、小数和百分数趋势、范围和限度在高峰一张条形表采访表相关问题时髦音乐互动多彩肯定与否定祁使与感叹后悔做某事多达对…感到惊讶令人回味对……感到厌烦评论为了…利益发起系列广告社会关注打动某人目标受众心中想着决心做某事投合某人关心担心把…讲清楚使……构成整体提出一个口号翻译以下句子：1与单个广告不同的是，系列广告是指运用各种形式的广告将商品推向特定群体的一组协调好的广告活动。
2你得确切地知道你想传递给人们的信息是什么，你又想让他们做什么，这很重要。
3要始终迎合受众的反应，这很重要。
4选择广告方式的主要依据是目标受众，以及何种广告最能被这一特定群体所接受。
课堂学习1 design dresses /the National Stadium 设计服装/国家体育馆design a plot for one’s new novel为新小说拟定情节 a perfect crime 筹划一个天衣无缝的犯罪 the well paper design 墙纸的图案be of poor design 设计很差have designs on one’s money /life 觊觎某人的钱/想杀害某人by design 故意地2 react vi. (1)反应，反抗〔常与to连用〕How did your mother react to the news? She reacted by getting angry.你妈妈对这个消息的反应怎样？她的反应是非常生气。
The eyes react to light. 眼睛对光起反应。
(2)〔常与against连用〕反抗，反对Children tend to react against their parents by going against their wishes．孩子往往故意不听父母的话来示抗拒。
高一英语模块4Unit1Advertising课文语言点学案（译林牛津版高一英语必修四学案设计）
高一英语模块4 Unit 1 Advertising 课文语言点学案(译林牛津版高一英语必修四学案设计)高一英语模块4 Unit 1 Advertising 课文语言点学案主备: 阚德琴1. One toothpaste ad says “Bright-teeth fights bad breath!”fight for 为(事业, 自由, 真理, 权利等)而斗争.fight against 接事物名词“为反对…而斗争” ; 接人和国家名词, “与…战斗”fight with 只接表示人或国家的名词. “同(和)……并肩战斗”They are fighting for freedom and independence.They are fighting against oppression.They fought against the enemy.They fought with France against Germany in the war.The goals B he had fought all his life no longer seemed important to him.A. after whichB. for whichC. with whichD. at which2. Not all ads play tricks on us though.⑴. 部分否定. “并非所有, 并非都”, 其句式结构为:Not all (both, every)…… = All (Both, Every)…not…(翻译: 两种) 并非所有的书都有帮助.Not all the books are helpful.All the books are not helpful.并非他们两个都会讲英语.Not both of them can speak English.Both of them can not speak English.⑵. 全部否定 neither, nor, none, nobody, no one, nothing没有一个答案是正确的.None of the answers is/ are right.3. PSAs are meant to teach us and help us lead better lives.mean to do sth 打算做某事mean doing sth 意味着……mean sb to do sth 打算让某人做某事be meant to do sth 得做某事, 必须做某事be meant for 打算给予; 打算作……用These rooms are meant for the children’s centre.Being a student means studying hard (努力学习)I didn’t B to take a taxi but I had to as I was late.A. supposeB. meanC. hopeD. think4. That is why we are considering repackaging our chocolate bar as well.⑴. consider 考虑 + (名词, 代词, 动名词, 从句, 连接词+不定式)We must consider the matter carefully.我们必须慎重地考虑这件事.你愿意考虑在澳大利亚工作吗?Would you consider working in Australia?他考虑应当如何回答这个问题.He considered how he should answer the question.We should consider what to do next. 我们应该考虑下一步做什么.从句名词⑵. consider 认为 + 宾语 + 形容词介词短语to be…They consider that the hard time will soon be over. 他们认为困难时期即将过去.They consider Paris the heart of the country. 名词短语做宾补.Do you consider him honest? 形容词做宾补.You can’t him to be / as a selfish man . 你不能把他看作是个自私的人.1. Bob told me a very strange thing. Last night when he woke up, he found himself ____on the roadside.A. lieB. lyingC. being laidD. having lain2. --- How often do you eat out? --- _______, but usually oncea week.A. Have no ideaB. It dependsC. As usualD. Generally speaking3. She shouldn’t ____ that gift, for it _____ her sister.A. accept, belongs toB. accept, is belonged toC. received, belongs toD. received, is belonging to4. It was in the small house ____ was built with stones by his father ____ he spent his childhood.A. which; thatB. that; whereC. which; whichD. that; which5. While doing shopping, people sometimes can’t help ______into buying something they don’treally want.A. persuadeB. persuadingC. being persuadedD. to be persuaded6. Nick is looking for another job because he feels that nothing he does _______ his boss.A. servesB. satisfiesC. promisesD. supports7. Tom passed the exam . He didn’t study well for it. The exam ___________ difficult.A. must have beenB. shouldn’t have beenC. can’t have beenD. couldn’t be8. Mr. Thomas, a director from MS Company wants to see you. _________he come in or waitoutside?A. WillB. WouldC. ShallD. Dare9. You’ll regret _______ this film!A. not sawB. not to seeC. having not seenD. not having seen10. A _______ customer is _______ who has no complaints.A. satisfied; peopleB. satisfying; thatC. satisfy; whichD. satisfied; one11. The newly published book, which refers _______ basic English grammar, is _________onlyfor beginners.A. as; meantB. for; intendedC. to; plannedD. to; intended12. When he was there, he __________ go to that coffee shop at the corner after work every day.A. wouldB. shouldC. had betterD. might13. He left the place, _______never ________back again.A. determined; to comeB. being determined; to comeC. determined; comingD. determining; coming14. _______is a highly developed twentieth-century industry.A. AdvertisementB. AdvertisingC. AdvertiseD. Advertiser15. The manager recommended he _________ a plane in order to get there in time for the meeting.A. takeB. takingC. to takeD. would take16. Coca Cola is sweet because of the sugar______ in this drink.A. includesB. is containedC. containedD. included17. ---I hear that you have written a new book.---Yes, the book_______ be out in a month or so.A. canB. shouldC. dareD. need18. ---I was waiting for your call last night.---I meant_________, but I forgot.A. to telephoneB. to have telephonedC. telephoningD. having telephoned19. I _________ what he’s said because I __________him.A. believe; believeB. believe in; believe inC. believe; believe inD. believe in; believe20. They have decided to show the children around the small town because the brightly colored houses there appeal ________children.A. toB. forC. againstD. with21. They tricked the pretty girl _________stealing money from the store.A. intoB. toC. withD. against22.-------You ________part in the party in time.--------Sorry, I was delayed by the accident.A. are supposed to takeB. have supposed to takeC. are supposed to have takenD. supposed to take23. I was really anxious about you. You ______ home withouta word.A. mustn't leaveB. shouldn't have leftC. couldn't have leftD. needn't leave24. Chinese are very generous when it comes to _______ their children. _______ about the money, parents often send their children to the best schools or even abroadA. educating; Not caringB. educate; Don’t careC. educate; Not cared C. educating; Never care25. –I came by taxi. The driver charged me 60 yuan..--Really? You___________ by bus.A. should comeB. would have comeC. must have comeD. could have come26. Tom, finish your homework first, or you ___________ watch TV!A. shan’tB. mustn’tC. needn’tD. may not27. Is he watching TV? He’s __________ to be cleaning his room.A. knownB. supposedC. regardedD. considered1-5 BBAAC 6-10 BCCDD 11-15 DAABA 16-20 CBBCA 21-27 ACBAD AB~。
译林牛津高一英语模块4Unit1Advertising知识点详解教案
模块4Un it 1 Advertis ing重点单词1. persuade vt.说服，劝服persuasive adj. 有说服力的【常见搭配】【名师点拨】persuade sb. to do sth指成功地说服某人做某事；advise sb. to do sth.指建议某人做某事。
【即时演练】A:用常见搭配填空1. We ____________________ h is foolish pla n.2. He ____________________ l ending him all my savi ngs.3. Fin ally, his friend ___________________ give up the dan gerous trip.【答案】1. persuaded him out of 2. persuaded me into 3. persuaded him toB:单选(2012 全国卷I) If she does n't want to go, nothing you can say will _______ her.A. persuadeB. promiseC. in viteD. support【解析】句意：如果她不想去，你说什么也劝服不了她。
persuade"说服，劝服” ;promise"允诺，答应” ;invite "邀请” ;support "支持”。
【答案】A2. cure vt.治愈，治疗n.治愈，疗程；疗法；对策，克服的方法【常见搭配】■This new medicine will cure you of your cough.这种新药会治好你的咳嗽。
■A certain cure for this illness is not found yet.这种病尚无有效的治疗方法。
Drivers around the world won der if there is a ____ for the rising price of oil.A. wayB. medici neC. cureD. method【解析】句意：全世界的驾驶员都想知道是否有方法应对不断上涨的油价。
牛津高一英语M4U1Advertising教1
牛津高一英语M4U1 Advertising 教案岳阳市三中向慧The first periodWelcome to the unitAnalysis of the teaching material:This is the 1st period of Unit One. The main purpose of this lesson is to make Ss be familiar with the topic of this unit.Objectives:1.To make Ss identify the differences between these two types of advertisements.2.To practice Ss’ oral English.Teaching important point:How to develop students’ speaking ability by expressing their opinions inthe discussion.Teaching approaches:Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressing and b rainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.Interaction Patterns: Teachers -class, individuals, pairsSs’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.Teaching Aids: multimedia and a blackboardProcedures for teaching:Step 1 Greeting and Lead-in1.Let students watch two pieces of TV show and introduce two types of advertisements: ads for publicissues and ads for sales.2.Show three advertisements on the screen and ask: Which advertisement do you like best?Step 2 Brainstorming1.Where can we find these ads ?2.Why do you like these ads?Step 3 Welcome to the unit1. Observation:Ask Ss to observe the six pictures on Page 1 and divide them into two parts.2. Discussion:Look at the six pictures and answer these questions:What image(s) can you see on each poster?What can you read on each poster?What can you learn from each poster?Offer some key words to guide the students to discuss. After the discussion, ask some students to report their work., then show the possible versions, asking them to read together.. Step 4 Pair WorkOffer more ads for Ss to have a pair discussion, trying to give a slogan to each poster..1.Protect water, protect ourselves!2.Never delete green. Keep it forever!3.Sedal Shampoo Everything is possible!4.Taiwan, China!5.Cherish your life!6.Enjoy your music. Enjoy your Sony!7.Shoes can fly! So do your dreams!Step 5 Mini-writing:Choose one ad and write something to promote your service or products.Possible versions:1.Choose me!2.If you are in, you’ll keep slim. If you are out, you’ll get strong. Join us!3.Never jump into the trap!Homework1. Collect some advertisements and try to know what products or services the ads talk about.2. Get ready for the Reading part.3. Unit Revision: Period 1.。
译林牛津版高中英语模块四Unit1AdvertisingReading1课件
3.Which of the following advertisements is different from the others?
Step Four Reading for details
Further Reading
1 Advertisements are found in many places.
not only 2 PSAs are only found in newspapers.
Not all 3 All advertisements tell the complete truth.
people
against
smokPiSnAg sis
an
example
of
a
Step Five
Comparative Reading
Comparative Reading
Task: try to find the similarities and differences between commercial advertisements and public service advertisements.
PSAs
“Yes to life, no to drugs” “Knowledge changes life” “Project Hope — schooling every child” “Smoking is committing a suicide slowly”
Step Six Consolidation
A. Since you are good at cooking, you needn’t buy the very freshest food.
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Module 4 Unit 1 Advertising （For teachers）Welcome to the Unit1 advertise vt. 为…登广告People advertise things they wish to sell.vi. advertise for登广告征求advertise for a job/a house advertisement(c.n.) n. put an advertisement＝advertiseput /place an advertisement in a newspaper for 在报纸上登广告招聘advertiser 登广告的人广告商advertising n. 广告业China Daily has plenty of ___________(广告) advertisements2 aware意识到的；明白的，熟知的，有意识be aware of知道eg. He wasn’t aware of the danger.be aware + that-从句/ wh-从句觉察到eg. She was aware that something was burning.她觉察到有东西烧着了。
be aware how/whether 知道/意识到多么/是否。
我清楚工作职位非常少。
I am aware that very few jobs are available.Reading1 intend v. 打算(1)intend to do sth. / doing sth.打算干……What do you intend to do?你打算做什么? (2) intend sb to do sthintend sb. for这两种用法也常用被动be intended to do/be intended for被打算….a book intended for children/ the old(3)had intended=intended to have done本打算干……(2)和(3)的用法也适用于mean 和plan 而(2)的用法也适用designintend that-从句They intend that the plan should be put into practice within the year.→They intend the plan to be put into practice within the year.intention n. 目的，意图I’d like to go to the cinema with you，Dad.Sorry, my darling, but the film is _________for adults only.A admittedB intendedC promisedD permitted (B)2 。
share vt. “分享,分担,共有” 可与介词with, between, among连用。
share (in) sth. with sb.eg.I will share (in) the cost with you. 我愿与你分摊费用。
She shares (in) my troubles as well as my joys. 她与我同甘共苦。
share in 共同努力,分担…可以省略in share out分给（一些人）eg. share out food and clothing to the poorHow shall we share out the money that we collected?我们怎样分配募捐来的钱？注意，share还有“具有同样。
”的意思She is the only person who shares my ideas.她是唯一和我的想法一致的人. 3. service n. 服务；贡献；帮忙；保养服务[C] [U]We need the services of a doctor.我们需要医生的服务.at one’s service随时为(某人)做事eg. I will be at your service in three minutes.do sb. a service / favour eg. Peter, will you do me a service?of service 有用的,有帮助的serve vt. 为……服务；接待（顾客等）；端上（饭菜）；serve+名词/代词She served me a cup of tea.他给我端来一杯茶.We should work hard to serve the people. 注：serve for the people (×)Sb/sth serve as担任(某职务), 充当serve+名词/代词asShe served her time as a teacher for three years.她当老师已经三年了.She served as interpreter.他担任口译员.The sofa served as/for a bed.这张沙发可以当作床用.serve vi.服兵役His uncle served in the army for three years.他的叔叔在部队里当了三年兵.4 promote v.(1) 促进,提倡,Milk promotes health.牛奶能增进健康.promote the development and use of public transport 提倡公共交通的使用和发展(2)推销,推动销售He was here to promote his new books.(3)晋升promote sb. to +n.Several teachers were promoted to assistant professors this year.几个教师被提升为助理教授get promoted 得到晋升5 complete adj. 完整的，完全的,eg. Is this a complete story?这是一个完整的故事吗?His work is now complete.他的作品是完整的..It was a complete surprise to me.v. 完成使完备(完整)She has completed her studies.她已经完成了学业.I need one more stamp before my collection is completed.我还需要一张邮票使我的收集完备.completely adv. 完全地eg. He was not completely happy.6 fall for (1) 上…的当Don’t fall for his tricks.不要上他的当.(2)爱上,喜欢My wife fell for the cottage as soon as she saw it. 我妻子一看见那所农舍就喜欢上了.拓展fall apart 散开,崩溃fall back 后退,后撤fall behind 落后fall down 跌倒,失败fall flat失败fall in 集合,塌陷fall in love with爱上fall over滑到,摔倒fall short不够,不足7.trick n. 骗局，把戏窍门There is a trick to making coffee.做咖啡有一个窍门.play a trick(tricks)/a joke on… 捉弄某人/开某人玩笑eg. These boys like playing tricks on their teacher.vt. 欺骗，哄骗trick sb. into doing sth. 诱使某人做某事eg. He tricked her into marrying him by pretending that he was rich.(1)You seem to have mastered the trick ________making others laugh. AA ofB onC aboutD in(2)We shouldn’t play ______________blind men.A trick onB trick ofC a joke onD a fun of8.cure vt. 治愈；治疗cure sb/cure one’s illness =cure sb of one’s illnessThe doctor will cure you [your headache].常用于“cure + sb. + of + 病名”这种句式：The medicine will cure you of your headache.The doctor cured him of cancer.cure sb of a bad habit 纠正某人不良习惯n. “治疗（办法）”、“药方” [C] cure for +病名”The doctor found a new cure for the disease.医生找到了治这种病的新疗法.Cf treatCure 和treat 的区别是,前者强调结果,”治愈”,后者强调过程,即”治疗”His wounds were well treated in the hospital.他的伤在医院里得到了很好的治疗.His wounds were cured.他的伤治愈了.Although this medicine can cure you _______your illness, it has a bad side-effect ____you.( of /on )9. comment n. [C] [U] 评论，评语；意见make comments on/upon stheg. Do you have any comments (to make)? 你有意见吗？He made several comments on / upon /about t he book.v. 常作不及物动词后接介词on / about 或接that从句eg. I won’t comment on what people say.She commented that was a better play than usual, and I agreed.她评论说这场比赛比以往打得好,我表示同意.10 claim v.(1) 声称claim to be claim that从句She claimed to be the daughter of a well-known business man .她声称是一个有名的商人的女儿.He claimed to have discovered a new planet.=He claimed that he had discovered a new planet.他声称发现了一颗新的行星.(2)认领claim sth 要求得到/给与The old man claimed the land.老人要求得到土地。