国际商务礼仪作业(英文版)

B u s i n e s s G i f t-g i v i n g A r o u n d t h e W o r l d

武汉大学何坚婷

Abstract: Nowadays, gifts are playing as an important role in international business relations. But different countries have different customs of gift-giving. The paper gives some details about how to make a good business gift-giving in many countries around the world.

Key words: significance, different cultures, comparative of business gift-giving

Introduction

1.Significance of Gift-giving in Business

First of all, in international business dealings, appropriate gift-giving can not only fully show the enterprises culture and academic spirits, but also promote each other's friendship.

And then, gift-giving can show people's congratulations, condolences and thanks to others. At the same time, it is also an emotional investment, reducing the emotional distance between people and being conductive to people's communication.

2.Different Cultures' View on Gifts

Before we start to talk about how to make a good business gift-giving, let's give a view upon different counties in the world, knowing that how the people in different cultures treat the gifts.

The first one is America!

In America, people like the practical and peculiar gifts very much. For example, if you could give them some small gifts with unique styles or ethnic characteristics, such as the faked terracotta warriors and horses, they will be very happy. American people treat the snails and horseshoe as the mascot. When you present some gifts to them, remember not to make the number of gifts singular, and you should be attention to the packaging.In addition, packaging gifts, do not use black paper, because the black in American eyes was unlucky color. Also, gifts should pay attention to the business end of the conversation.

In the UK, people don't like the gifts that are very expensive. It will be taken as a bribe if you give them some precious gifts. Gifts like premium chocolate, a two bottles of wine , and flowers would be a good choice. Do remember that not to present gifts printed with company flag. Also, remember not to send the lily, because it means death.

In France, people are very romantic, so they usually like the artistic and intellectual gifts very much, such as picturesque, art albums, and small crafts. If you are invited to a French people's house for a dinner, remember to take a few pieces of fresh flowers without bundling with you, but the chrysanthemums must be excluded, because chrysanthemums are only used at funerals in France.

In Russia, people like to treat the guests with bread and salt to show their friendship and respect. They like to receive gifts that are brand name, such as a LEVIS jeans, regardless of the level of the value of gifts. But do not give money to people, because it will be considered as charity and insults. In Japan, people think that gifts represent peoples' true mind. For the Japanese, the ceremony of gift giving is more important than the objects exchanged. While you give them some flowers, the flowers