调研报告英文版

Instant noodles have become international food. It is probably the statistical global annual consumption of instant noodles for about 1/3 of the Chinese consumed the 65.25 billion. China has become the world's instant noodle production and consumption country. 21st century co-exist in the rapid development of China's instant noodle industry opportunities and risks, opportunities and challenges. However, in our education enrollment banner waving, the number of students in China soared. College students as a special social groups enhance the overall spending power as the number of straight up. The following is a report about university student most on instant noodles.

The first part:How many times does college students eat instant noodle?

According to investigation, we know that the instant noodles has become an important part in ShenZhen polytechnic’s students. From survey, 33% of the students eat the instant noodle around once a week ,next,there are 31% students eat the instant noodle twice to fourth a week,the students who never eat the instant noodle has 21%.while eating instant noodles most frequency is about 15%.Thus we can realize that the instant noodles of college students is very popular in the future.The specific investigation are shown below:

The time about students eat the instant noodle once a week:

No Once Twice to four Above four

21 33 31 15

The second part: Where are they buy the instant noodle?

We can concluded that the student in Shenzhen polytechnic is prefer to buy in store blew their dormitory where is the nearest

Super

market Market

Store below dormitory

14

13

73

place to them , beside, they think it can save time .It lead to 73% students buy the instant noodle in store below their dormitory ,only 14% students buy it from supermarket and market .So, to capture instant noodles market, we should force the selling on campus . Only in this way ,can we ensure that our instant noodles market is bright.

So, in the beginning of listed products, we have to pay a considerable cost into the college students' store below dormitory to get the college students' consumer field of vision, and attract them to buy, and finally capture market.

The third part:Which brand do they choose?

康师傅统一白象斯美特今麦郎华龙华丰三太子其他75 41 27 8 22 13 3 7 10

Investigation shows that, at present students eat instant noodles brand is mainly 康师傅and 统一.From 200 respondents ,among

75 students willing to eat 康师傅, 41 students eat Uni-President . Besides, there were 27 students choose 今麦郎and 22 students love white 白象.

Thus, instant noodle brand is more and more important.A dominant brand is highly unlikely to ever lose its position,like Tingyi and Uni-President.But some small brands are forcing to pull out of markets.

The fourth part:What ’s factors for students to choose instant noodle?

Pri ce Bra nd Tas

te

Adver

tisme

nt

Sales

promotion

Pac

kag

e

Curi

osit

y Siz e Hea

lth

Nutr

itio n Saf ety Oth er 43 27 64 20

24 14 5 31 33 37

30

3

From pie chart,20% students pay more attention in taste when

they choose instant noodle.In addition, 9% students will pay more attention to product size, 11% students will consider the nutritional factors.

At the same time, 13% students said they would buy the instant noodles products considering the price factor. So, we should pay attention to product quality at the same time so that students can accept.

However,some students will consider the instant noodles health and food safety problems. With the improvement of people's living standard, people pay more and more attention to healthy diet and food safety. So, as a manufacturer, we must firmly seize the consumer need, the products make corresponding adjustment, in order to constantly cater to consumers, obtain the trust of consumers.

The fifth part:How students get the information?

Although today is modern times , but students get information from internet is only 7%, so, new media propaganda is not suitable for all products. However, there are 26% students said they get the instant noodles information through the television advertising. So ,TV ads are still indispensable in the product ads.

Secondly, there are 21% students and 17% students get the

information from friend and promotion. So, only produce a high quality products can win good reputation.

TV Outdoor

advertising

Frience Internet Magzine

Prom

otin

g

Others

50 21 39 13 3 33 30

The sixth part:What’s Demands of Students require in Instant noodles?

According to the survey, There are 68 students think in instant noodles add eggs as non-staple food, they will be more willing to buy instant noodles. In addition, there are 43 students like in the instant noodles add vegetables as non-staple food. Therefore, make use of the new technology in the development of new products, try in instant noodles add consumers like eggs and

vegetables. Also, 64 students expressed taste to choose their own love of instant noodles is very import, there are 31 students said they also pay attention to the component of instant noodles. In the final analysis, or have higher requirements on the quality of instant noodles!

Warmly, there are 33 students said they would in the choice to focus on health, there are 30 students also said they choose will pay more attention to food safety. Therefore, in the development of new products must be conscious to join the health, nutrition, safety and other elements, can be more popular with consumers by college students!

First of all, in the next instant noodles market competition, product quality always can not be bypassed. No matter what the level of quality is always the key to winning. As a producer or seller must be well aware of the situation for consumers. For college students, there is a very obvious characteristics of purchase instant noodles is that Principle of proximity.

Finally, if Kangshifu new products to meet consumer requirements, the new products to market will be a great success. Therefore, it is recommended that Developing a new products must consider consumer demand. Then try to meet consumer demand, We believe that the competitiveness of new products will be on a

higher level.