商务英语Unit 6
《职通商务英语》(第二版)听说教程教师用书1 第一册 Unit 6 教师用书
Unit 6 Housing Use the key terms, words and expressions for talking about housing. Engage in a series of communication activities concerning housing. Section I Lead-in This task provides listening practice for using the key words. 1. Play the recording the first time. Say, please fill in the blanks according to what you ’ve heard. 2. Play the recording a second time. Ask two pairs of students to write down their answers on the blackboard. 3. Check the answers. Directions: In this task, you will hear five statements. Each statement will be spokentwice. Listen carefully and supply the missing information.1. Location: 18th floor, Yinhua building, Y-I-N-H-U-A, Changsha, Hunan.2. Layout: 108 square meters with 3 bed-rooms, 1 living room, 2 baths, 1 kitchen, 1 dining room3. They say you should spend about 40% of your income on housing. That’s about $272.4. You’ll need about $30 or $40 a month for the utilities, including electricity, gas, and telephone.5. For more information: Real Estate Agent: Call Jesse Lee, J-E-S-S-E . TEACHINGSUGGESTIONSTAPE SCRIPTS AND ANSWERS OBJECTIVESSection II Background Information Task 1 Part A 1. Play the recording the first time . Ask the students to check if they know all the words and phrases. Ask them to circle those words or phrases that they don ’t know. 2. Play the recording a second time. Ask the students to find out the meanings of the words or phrases they don ’t know. They can do this by asking classmates or using a dictionary. 3. After the students have written down their new words, ask them to share their lists with other students. This can be done informally, in pairs, in small groups or in class. Part B This section provides speaking practice for using the technical terms provided. Task 1 Directions: Listen to and read after the recording. Take notes whilethe teacher is explaining the text.Real Estate IndustryReal estate is one of the basic means of livelihood; it is also a significant index of a country’s economic development and living standard.TEACHING SUGGESTIONSTAPE SCRIPTSAND ANSWERSWith the development of private property ownership, real estate has become a major area of business. Purchasing real estate requires a significant investment, and each parcel of land has unique characteristics, so the real estate industry has evolved into several distinct domains: Appraisal,Brokerages, Development, Property management, Real estate marketing, Real estate investing, Relocation services, Corporate Real Estate. 参考译文：房地产是最根本的生活资料之一,也是衡量一国经济和生活水平的重要标志。
Unit_6_Entertaining体验商务英语综合教程2
It’s a kind of seafood/vegetable. Choose one of the It’s quite spicy/rich. foods and It’s a bit like chicken/lamb. describe it. You can eat it with rice/pasta. eggs lamb broccoli banana beef peas crab lemon tomato lobster fish pasta melon prawns apple potato cheese onion veal chicken orange rice
Starting up
A
Imagine you have to entertain a group of foreign business people. Which of the following activities would you choose?
Starting up
B
Six most popular UK events for corporate entertaining
gift
Speaking
Many companies spend a lot of money on corporate entertaining. Do you think the money is well spent? Why or why not?
剑桥标准商务英语教程（初级）
Business BENCHMARK (Preliminary)
国家开放大学《商务英语4》Unit 6 Self-test试题及答案
选择填空题（每题10分，共5题）—How much of a problem meeting the budget?—_______.选择一项：A. The product should finance itselfB. Well, it seems that we underestimated the costsC. You only need a budget increase for the first order反馈你的回答正确解析：本题考核“表达可能性”的交际用语。
选项A表达“该产品可以自筹资金”，选项B 表达“看起来是低估了成本”，选项C表达“只需对首批订单增加预算”。
根据提问“应对预算的问题如何？”，确定答语是查找相关问题，所以答案是B。
正确答案是：Well, it seems that we underestimated the costs—I thought that if I could get your support first, it might make getting approval easier.—_________ .选择一项：A. We will need another four thousand dollars to cover the costB. Well, you've got my support on thisC. You only need a budget increase for the first order反馈你的回答正确解析：本题考核“请求支持”的交际用语。
选项A表达“还需四千美元才能够本”，选项B 表达“我支持此事”，选项C表达“只需对首批订单增加预算”。
根据前句“我认为，如果能先得到您的支持，获批会更为容易”，答语应该表达支持，所以答案是B。
正确答案是：Well, you've got my support on thisThe bottom half shows ______ this money came from.选择一项：A. whereB. whatC. why反馈你的回答正确译文：底部显示的是资金来源。
外研社新视野商务英语视听说_第四版__上__Unit_6_电子教案
教案课程名称新视野商务英语视听说(第四版)(上) 课时班级专业教师系部教研室教材《新视野商务英语视听说(第四版)(上)》1Unit 6 Company PresentationsLearning Objectives（教学目标）2Business Profile（内容概览）What Makes an Effective PresentationA presentation is a prepared talk given by a speaker to one or more listeners. To be effective, the speaker’s message must pass to the listeners—it must be heard and correctly understood. In general, two-way communication is more effective than one-way communication; so, encourage the audience to participate—by asking questions or making comments. In any case, remember that the talk is given for their benefits—not for the speaker’s.So, what are the elements of an effective presentation?●effective organisation of information● effective delivery of information● effective use of language● never forgetting your audience● allowing participation through questions or commentsThe following points may help you identify the skills and techniques you need. Organisation of information● Transparency of structure (have a clear beginning, middle and end)● Organisation of content (clearly identify the main points and supporting points)● Level of information (start in the audience’s area of interest)Delivery of information● Image (decide whether to appear formal or informal, relaxed or high-powered?)● Audience features (know their interests?)● Nonlinguistic techniques (use suitable body language and eye contact)● Linguistic techniques (pay attention to voice audibility and clarity, variation in pace and pitch, pauses, questions and humour)● Technical support (use of visual aids, e.g. slides, flip chart, transparencies and PPTs)Use of language● Vocabulary (choose the right word for spoken rather than written language)● Grammar (assemble the sentences in correct language forms)● Pronunciation (stress words correctly)● Fluency (variation in sentence structure and length)● Speed (link your ideas, and don’t talk too quickly)A brief introduction is always given at the very beginning of the presentation. It should include at least four pieces of information:● What you’re going to talk about;● How long you’ll take;● What your main parts or sections will be;● Whether you’d welcome questions during your talk, or only at the end.This could take as little as 45 seconds, but it will give you time to establish contact with the audience. Don’t only try to impress them by your organisation and obvious preparation. Go out of your way to make some comments on the present situation (e.g. excellent lunch,3weather—anything which shows awareness of the world outside your subject). Beware of jokes, and make as much eye contact as possible. If necessary, give a few facts about yourself and the purpose or background of your talk.Language Expansion（语言扩充）Talking about company profileIntroducing your presentation● I’m going to talk about/explain/inform you about the launch of the new product.● The subject/focus of my talk/presentation is the history of our company.● This should last 30 minutes.● There are three parts in my presentation. They are Company History, Main Markets and People.● If you have any questions, please feel free to interrupt.Introducing your company● Our company provides/manufactures home appliances.● We’re based/headquartered in London.● We’re the general agent for Canon Inc.● We employ more than 60,000 people.● We have more than 150 clients/offices all over the world.● Our products are for both domestic and foreign markets.● Our annual income/revenue is 11 million US dollars.● We came to China in 1995.● Currently, our company is developing very quickly.● Sales have increased/dropped slightly since July.● Production has increased/dropped by 21%.● Profits have gone up by 40%.4Teaching Tips（教学步骤）Pre-viewing● Divide the class into groups of four, with one note-taker in each group.● Ask Ss to exchange ideas within group and ask each note-taker to note down the ideas of his/her group members.● Invite two or three note-takers to report the results of their group discussion.● List the ideas Ss come up with on the board.● See if other groups have something to add.Post-viewing● Go through the structure of the introduction part of the presentation with the class.● Divide the class into groups of three. Ask each group to choose a situation.● Tell Ss to discuss and put together the “four pieces” of the introduction part of a presentation:What about?How long?Main parts or sections Q & A? When?● Get Ss to take turns to give an introduction to their group members.● Encourage Ss to use expressions in Language Focus. Arouse awareness of language formality.● Ask a few students to give their introduction to the whole class.● Invite other Ss to note what they like or dislike about each introduction.● Give comments and suggestions for improvement.Pre-viewing● Divide Ss into group of three or four. Ask them to:☐rank the severity;☐compare their ranking with other group members;☐give explanations;☐change ranking if convinced.● Ask Ss to use different expressions of agreement and disagreement.● Make sure group members share time, and encourage the silent ones to jump in more often.● Ask one student to give his/her ranking before and after discussion. Explain the changes if there are any.● Encourage Ss to think of other factors that lead to failed presentations.5Post-viewingTask 1● Divide the class into groups of three.● Ask Ss to reorganise Joan Copper’s presentation in a logical and clear framework with the help of the flow chart.● Ask Ss to divide the presentation into three parts, i.e., beginning, body, conclusion, each group member dealing with one part.● Choose two or three groups to give complete presentations.● Invite other groups to give comments and suggestions for improvement.Task 2● Give Ss a few minutes to read the cards and get familiar with the given information.● Ss take turns to give the presentation and listeners give reminder when needed.● Circulate and monitor.● Emphasise the importance of delivery and body language.● Choose a few Ss to give the presentation in class.● Have a comment session where the class compares the performance.6Text Bank（扩展阅读）McDonald’s CorporationMcDonald’s is the leading global food service retailer with more than 30,000 local restaurants serving nearly 50 million people in more than 119 countries each day. It is one of the world’s most well-known and valuable brands and holds a leading share in the globally branded fast food segment of the informal restaurant market in virtually every country in which they do business. McDonald’s serves the world some of its favourite foods—world-famous French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin.The first McDonald’s restaurant opened in Des Plaines, Illinois by McDonald’s Corporation founder, Ray Kroc, on April 15th, 1955. First day’s revenues—$366.12! In 1965, McDonald’s went public with the company’s first offering on the stock exchange. A hundred shares of stock costing $2,250 dollars that day would have multiplied into 74,360 shares today, worth over $1.8 million on December 31st, 2003, and almost $2.4 million on December 31st, 2004. In 1985 McDonald’s was added to the 30-company Dow Jones Industrial Average.McDonald’s has always been a franchising company and has relied on its franchisees to play a major role in its success. McDonald’s continually seeks qualified individuals to become franchisees, and has added approximately 100 new franchisees to the system each year for many years. There are an increasing number of restaurant opportunities available in small towns and in areas representative of a diverse customer base. An individual must have a minimum of $175,000 of non-borrowed personal assets to qualify financially.Now McDonald’s is popping up in more non-traditional locations like Amoco and Chevron stations, with full menu offerings and dining room seating, just like you’ll find in any traditional McDonald’s.Discussion:1. Have you ever eaten in McDonald’s restaurants? Do you like its food and service?2. Do you think McDonald’s needs to localise to achieve greater success in China?3. Can you suggest an ideal place in your city for a new McDonald’s restaurant? Why?7补充教学资源Video 1Making a startHello, and welcome to Standard Electronics. I’m Geoff Bolton, the Factory Manager in charge of the plant you’ll be seeing today. I know you have come a long way today, so we aim to make your tour both interesting and worthwhile. Before we start the tour, I’d like to give you a brief presentation about the company. It will last about 15 minutes and I’ll be using the flip chart. Since there’s quite a lot to cover, I’d be grateful if you’d hold any questions until the end of my talk.As you can see, I’ve divided up my presentation into three main parts. First of all, we’ll run briefly through the history of the company. Secondly, I’ll tell you something about our main markets—this is important in understanding the production process. And finally, I’ll come to the people—our most important asset.OK! Let’s start with the history. Standard Electronics started out as a private limited company when it was first established in 1985.Video 2What is the point?I’m sorry I’m a bit late... um... I’m not exactly sure how to start this... um... I suppose I should start by telling you something about the brewery... It’s old of course, very old, and... it was founded in 17... 1778. Yes, I think that’s right. So it’s a very old brewery and... um... we use traditional production methods and our products are very, very old... um... very traditional. Um... oh, we also do European type beer and, well, sales have increased a lot over the last year.Of course, we were a family firm. Well, in fact, we still are a family firm. As you know the present owner is Ralph Barrald... um... we continue to run as a family firm and this is important to the corporate image. Well, in fact, this is why we’re here today to discuss the corporate image and decide if we... well, if it needs to change. We also have horses... You may have seen them delivering the beer to the local pubs? Yes?Yes, yes... um... production has actually dropped a little over the last few years, although profits have actually gone up and that’s something we need to discuss... I mean can we continue as a small, independent brewery?8Anyway, that’s about it. So... um... that’s the main question today. So I don’t know whether that helps at all, but it’s all I can think of really, so I, I’ll leave... I’ll leave... I think that’s that, so I’ll leave it there, OK? Right?9。
当代商务英语综合教程2 Unit 6 What Is Happiness
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Pre-class Task 2
Pre-class Task 2 Choose the statement that best explains your understanding of Text A.
1. b）
2. d）
3. a）
4. a）
5. a）
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Pre-class Task 3
Pre-class Task 3 Read the text a second time to review the vocabulary in context. Study the new words and their definitions.
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Text A What Is Happiness
Passage
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To change is to make efforts to deal with difficulties. As Yeats, a great
Irish poet, once put it, happiness we get for a lifetime depends on how high
a game is a way of making something hard for the fun of it. The rules of the
game are man-made difficulties. When the player ruins the fun, he always
does so by refusing to play by the rules, but the fun is in winning within the
is obviously trying to buy the dream of happiness as offered and spending
新编商务英语精读4 unit6
Unit 6 Public RelationsTeaching Aim1．Cognitive Information（认知信息）：Public Relations；Methods for Public Relations2Language Focus（内容重点）— Key Words：Ⅰ．positive, hoax, victim, specialize, recommendation, strength, hospitality, convention, standard, briefing, video, demonstrate;Ⅱ．labor union, politician, feature, corporate, survey, lobby, vote, expansion— Phrases：Ⅰ．follow up on, take action, take to, place emphasis on, look to, roll out, treat ．．．to;Ⅱ．keep up with— Word Study：fake, integrate, emphasis, release, r ecommend— Useful Structures：fall under the umbrella of ．．．more than twice as likelyroll out the red carpet for ．．．serve the needs of ．．．— Grammar：The Use of Pronouns3Communicative Skills（交际技能）— Expressions：Expressions at a Hotel— Reading：Hotel Brochures— Basic Writing：Telephone MessagesReading IBackground Information1.Overview of public relationsPublic relations (PR) is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc.An earlier definition of public relations, by The first World Assembly of Public Relations Associations, held in Mexico City, in August 1978, was "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest."[1]Others define it as the practice of managing communication between an organization and its publics Public relations describes the various methods a company uses to disseminate传播messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other interested members of the community．The point of public relations is to make the public think favorably about the company and its offerings，待出售的产品上市的股票．Commonly used tools of public relations include news releases, press conferences,speaking engagements, and community service programs．Although advertising is closely related to public relations —as it too is concerned with promoting and gaining public acceptance for the company’s products —the goal of advertising is generating sales, while the goal of public relations is generating good will．The effect of good public relations is to lessen the gap between how an organization sees itself and how others outside the organization perceive it．Public relations involves two-way communication between an organization and its public．It requires listening to the constituencies （拥护者，顾客）on which an organization depends as well as analyzing and understanding the attitudes and behaviors of those audiences．Only then can an organization undertake an effective public relations campaign．Many small business owners elect to handle the public relations activities for their own companies, while others choose to hire a public relations specialist．Managers of somewhat larger firms, on the other hand, frequently contract with external public relations or advertising agencies to enhance their corporate image（企业形象）．But whatever option is chosen, the head of a company is ultimately responsible for its public relations．2. Public relations versus advertisingPublic relations and advertising are two industries that are very different even though they’re commonly confused as being one and the same．The following ten properties （性质属性）just scratch the surface（只做了肤浅的研究）of the many differences between advertising and public relations．Paid Space or Free CoverageAdvertising：The company pays for ad space．You know exactly when that ad will air 广播or be published．Public Relations：Your job is to get free publicity宣传for the company．From news conferences to press releases, you’re focused on getting free media exposure for the company and its products／services．Creative Control Vs．No ControlAdvertising：Since you’re paying for the space, you have creative control on what goes into that ad．Public Relations：You have no control over how the media presents your information, if they decide to use your info at all．They’re not obligated 有义务的to cover 报道采访your event or publish your press release just because you sent something to them．Shelf Life保存期限保质期Advertising：Since you pay for the space, you can run your ads over and over for as long as your budget allows．An ad generally has a longer shelf life than one press release．Public Relations：You only submit 递交a press release about a new product once．You only submit a press release about a news conference once．The PR exposure you receive is only circulated 传播once．An editor won’t publish your same press release three or four times in their magazine．Wise ConsumersAdvertising：Consumers know when they’re reading an advertisement they’re trying to be sold a product or service．Public Relations：When someone reads a third-party article written about your product or views coverage of your event on TV, they’re seeing something you didn’t’t pay for with ad dollars and view it differently than they do paid advertising．Creativity or a Nose for News新闻敏感Advertising：In advertising, you get to exercise your creativity in creating new ad campaignsand materials．Public Relations：In public relations, you have to have a nose for news and be able to generate buzz流传谣传through that news．You exercise your creativity, to an extent, in the way you search for new news to release to the media．In-House or Out on the TownAdvertising：If you’re working at an ad agency, your main contacts接触人，联系人are your co-workers and the agency’s clients．If you buy and plan ad space on behalf of代表the client, then you’ll also interact with media sales peoplePublic Relations：You interact with the media and limited to in house内部的communications．You’re in constant touch with your contacts at the print publications and broadcast media．Target Audience目标客户or Hooked EditorAdvertising：You’re looking for your target audience and advertising accordingly．You wouldn’t advertise a women’s TV network in a male-oriented sports magazine．Public Relations：You must have an angle and hook editors to get them to use information for an article, to run 登出a press release or to cover your event.Limited or Unlimited ContactAdvertising：Some industry pros职业的;专业人员have contact with the clients．Others like copywriters or graphic designers美术设计员，美编in the agency may not meet with the client at all．Public Relations：In public relations, you are very visible to the media．PR pros aren’t always called on拜访for the good news．If there was an accident at your company, you may have to give a statement 声明or on-camera 拍摄的，录制的interview to journalists．You may represent your company as a spokesperson at an event．Or you may work within community relations公众关系服务机构to show your company is actively involved in good work and is committed to the city and its citizens．Special EventsAdvertising：If your company sponsors an event, you wouldn’t want to take out an ad giving yourself a pat赞扬鼓励on the back for being such a great company．This is where your PR department steps in插手介入．Public Relations：If you’re sponsoring an event, you can send out a press release and the media might pick it up．They may publish the information or cover the event．Writing StyleAdvertising：Buy this product! Act now! Call today! These are all things you can say in an advertisement．You want to use those buzz words行话套话to motivate people to buy your product．Public Relations：You’re strictly writing in a no-nonsense严肃的news format格式．Any blatant公然的露骨的俗丽的commercial messages商业广告in your communications消息；信息are disregarded by the media．3. Goals of public relationsSome of the main goals of public relations are to create, maintain, and protect the organization’s reputation, enhance its prestige, and present a favorable image．Studies have shown that consumers often base their purchase decisions on a company’s reputation, so public relations can have a definite impact on sales and revenue．Public relations can be an effective part of a company’soverall marketing strategy．In the case of a for-profit company, public relations and marketing should be coordinated to be sure they are working to achieve the same objectives．Another major public relations goal is to create good will for the organization．This involves such functions as employee relations, stockholder and investor relations, media relations, and community relations．Public relations may function to educate certain audiences about many things relevant to the organization — including the business in general, new legislation, and how to use a particular product —as well as to overcome misconceptions误解，错误想法，错误印象and prejudices．For example, a nonprofit organization may attempt to educate the public regarding a certain point of view, while trade associations贸易协会；商业团体may undertake educational programs regarding particular industries and their products and practices．4. Areas of public relationsPublic relations is a multifaceted 多层面的activity involving different audiences as well as different types of organizations, all with different goals and objectives．As a result, there are several specific areas of public relations．Product public relations Public relations and marketing work together closely when it comes to promoting a new or existing product or service．Public relations plays an important role in new product introductions by creating awareness知名度, differentiating the product from other similar products, and even changing consumer behavior．Public relations can help introduce new products through staging a variety of special events and handling sensitive situations．Public relations is often called on to 用来give existing products and services a boost推动宣扬by creating or renewing visibility可见性；清晰程度．Public relations can interest the media in familiar products and services in a number of ways, including holding seminars研讨会for journalists, staging a special media day, and supplying the media with printed materials ranging from “backgrounders”政府官员举行的记者招待会；提供背景资料的简报或报告（in-depth news releases）to booklets and brochures．Changes in existing products offer additional public relations opportunities to focus consumers’ attention．An effective public relations campaign can help to properly position a product and overcome negative perceptions on the part of the general public．•Employee relations Employees are one of the most important audiences a company has, and an ongoing public relations program is necessary to maintain employee good will as well as to uphold the company’s image and reputation among its employees．The essence of a good employee relations program is keeping employees informed and providing them withchannels of communication to upper levels of management．A range of communicationdevices were used, including a monthly tabloid文摘；摘要and magazine, a quarterly videomagazine, local newsletters (定期出版的)时事通讯, bulletin boards布告栏；公告板and a call-in电话点播telephone service．Suggestion systems are another effective way to improveemployee management communications．Other public relations programs focusing onemployees include training them as company public relations representatives; explainingbenefits programs福利计划to them; offering them educational, volunteer, and citizenshipopportunities; and staging special events such as picnics or open houses家庭招待会，开放参观日for them．Public relations can also play a role in recruiting new employees; handlingreorganizations重组整顿, relocations, and mergers; and resolving labor disputes劳动争议；劳资纠纷Financial relations Financial relations involves communicating not only with a company’s stockholders, but also with the wider community of financial analysts财务分析员and potential investors．An effective investor relations股东关系plan can increase the value of a company’s stock and make it easier to raise additional capital．In some cases special meetings with financial analysts are necessary to overcome adverse 不利的publicity, negative perceptions about a company, or investor indifference．A tour of a company’s facilities may help generate interest among the financial community金融界；财经界．Mailings and ongoing communications can help a company achieve visibility among potential investors and financial analysts．Annual reports and stockholder meetings are the two most important public relations tools for maintaining good investor relations．Some companies hold regional or quarterly meetings in addition to the usual annual meeting．Other companies reach more stockholders by moving the location of their annual meeting from city to city．Annual reports can be complemented by quarterly reports and dividend check股利支票inserts插页．Companies that wish to provide additional communications with stockholders may send them a newsletter or company magazine．Personal letters to new stockholders and a quick response to inquiries insure an additional measure of good will信誉好意．Community relations A comprehensive, ongoing community relations program can help virtually any organization achieve visibility as a good community citizen and gain the good will of the community in which it operates．Banks, utilities公用事业, radio and television stations, and major retailers are some of the types of organizations most likely to have ongoing programs that might include supporting urban renewal城市重建；都市美化, performing arts programs, social and educational programs, children’s programs, community organizations, and construction projects．On a more limited scale, small businesses may achieve community visibility by sponsoring local sports teams or other events．Support may be financial or take the form of employee participation．Organizations conduct a variety of special programs to improve community relations, including providing employee volunteers to work on community projects, sponsoring educational and literacy文化programs, staging open houses and conducting plant tours, celebrating anniversaries, and mounting special exhibits．Organizations are recognized as good community citizens when they support programs that improve the quality of life in their community, including crime prevention, employment就业, environmental programs, clean-up and beautification, recycling, and restoration．Crisis communications Public relations practitioners become heavily involved in crisis communications whenever there is a major accident or natural disaster affecting an organization and its community．Other types of crises involve bankruptcy, product failures, and management wrongdoing．In some cases, crises call for an organization to become involved in helping potential victims; in other cases, the crisis may require rebuilding an organization’s image The main objective of such a plan is to provide accurate information quickly in order to reduce uncertainty．Government and political relations Public relations in the political arena covers a wide range of activities, including staging debates, holding seminars for government leaders, influencing proposed legislation, and testifying before a congressional committee．Political candidates engage in public relations, as do government agencies at different levels．Trade associations and other types of organizations attempt to block unfavorable legislation and support favorable legislation in a number of ways．Public relations in the public interest Organizations attempt to generate good will and positionthemselves as responsible citizens through a variety of programs conducted in the public interest．Some examples are environmental programs （including water and energy conservation）and antipollution programs．Health and medical programs are sponsored by a wide range of nonprofit organizations, healthcare providers, and other businesses and industries．Other programs offer political education, leadership and self-improvement, recreational activities, contests, and safety instruction．Consumer education Organizations have undertaken a variety of programs to educate consumers, building good will and helping avoid misunderstandings in the process.Opportunities for educating consumers might include sponsoring television and radio programs, producing manuals and other printed materials, producing materials for classroom use, and releasing the results of surveys．In addition to focusing on specific issues or industries, educational programs may seek to inform consumers about economic matters and business in general．Other public relations programs Other types of programs that fall under the umbrella of public relations include corporate identity programs, ranging from name changes and new trademarks to changing a company’s overall image．Special events may be held to call attention to an organization and focus the public’s good will．These include anniversary celebrations, events related to trade shows, special exhibits, or fairs and festivals．Speakers bureaus and celebrity spokespersons are effective public relations tools for communicating an organization’s point of view．Speakers bureaus may be organized by a trade association or an individual company．The face-to-face communication that speakers can deliver is often more effective than messages carried by printed materials, especially when the target audience is small and clearly defined．New Words and Expressions1. All these activities fall under the umbrella of public relations：All these activities belong to public relations．The word “umbrella” represents a single organization, or idea, etc．, that covers a lot of different things．2. For many companies, public relations is the fastest-growing element of the promotional mix：For many companies, public relations as a method to promote sale is developing very fast．“Mix”is used figuratively here to refer to the various methods a company employs to promote its sales volume．3. have a big edge over：have a great advantage over．4．Consumers are more than twice as likely to buy ．．．：Consumers are almost certain to buy ．．．again and again．5．Diet Pepsi：There are various kinds of Pepsis to suit different customers．Diet Pepsi is a kind of Pepsi Cola catering to the needs of weight watchers．It doesn't have sugar in it．6．the Food and Drug Administration：The Food and Drug Administration （FDA）is the agency of the US Department of Health and Human Services that oversees the safety of foods, drugs, cosmetics, and medical devices．7．．．．took to airwaves on news programs and talk shows to explain ．．．：began to go on TV or radio news programs and talk shows to explain ．．．8．airwaves：radio waves．（无线电波）9．talk show：a radio or television program in which the host or hostess discusses various topics or interviews well-known figures of the society．（脱口秀；座谈节目）10．that ran in major newspapers：that was printed in major newspapers．11．publicity and litigation seekers who had faked their claims：people who fabricated the charges to demand compensations either for the purpose of seeking public attention or simply wanting to engage in a lawsuit with the company．12．Highly regarded companies have a three-to-one advantage in attracting talented employees：Companies with a good reputation are more likely to attract talented employees than those with an ill reputation．13．press relations：process of communicating with reporters and editors from newspapers, magazines, and radio and television networks and stations．14．red carpet：roll of red carpet laid out for the reception of an important visitor, e.g.．：They gave the visiting president red carpet treatment．（隆重接待某人）15．Companies roll out the proverbial red carpet for these media figure, treating them to ．．．interview with company leaders：Companies treat these editors and reporters very well．They let them live in luxury hotel rooms at conference time, show them around their factories and interview company leaders．Note the expression “roll out the ．．．red carpet”is used metaphorically to mean “treat ．．．very well”．16．hospitality suite：set of rooms in a hotel reserved for the use of special guests free of charge, etc．（迎宾套间）17．press release：brief statement or video program released to the press announcing new products, management changes, sales performance, and other potential new items；also called news release．18．press conference：a meeting where reporters from newspapers are invited to hear a statement of something important．（记者招待会；新闻发布会）19．press briefing：a meeting at which companies give information to people from the media about something they are about to do．（信息发布会）Language and Culture Focus1. positive adj．1）leading to practical action; constructive 积极的；有益的；建设性的antonym：negative 【例句】positive advice／answerpositive thinkingpositive attitude towards lifepositive criticism／feedbackHow can we resolve this issue in a positive way?2）（of／about）having no doubt; sure 确信的；有把握的【例句】It seemed unlikely to me, but she seemed absolutely positive of／about it．Are you positive that you’ve never seen that man before?3）leaving no possibility of doubt; definite 明确的；确定的【例句】positive proof／evidence／identification 确凿的证据／确切的身份证明It’s no use giving the police all these vague times and dates; they need something positive to go on．These fingerprints are positive proof／proof positive that he used the gun．［相关词］positively：adv．积极地；肯定地；有把握地；明确地【例句】think positivelyShe said quite positively that she would come, and we were all surprised when she didn’t．［相关搭配］positive pole：（磁铁的）北极；（电的）正极；阳极a positive charge：正电荷positive role model：正面的榜样2. fall under the umbrella of：to be included in; to be in the category of 在……范围内；从属于【例句】The two colleges both fall under the umbrella of the University of London, although they are technically universities in their own right．There are obviously other crimes which occur that could fall under the umbrella of “domestic”crimes, such as murder, attempted murder, or home invasion．3. For many companies, public relations is the fastest-growing element of the promotional mix．【参考译文】对大多数公司而言,加强公共关系是促销手段中发展最快的一种。
商务英语听说 Unit 6 Business Trip
3 3
To practice listening for complaining about hotel services and facilities.
Warm-up
Word Bank
inclement: a.严酷的；险恶的 final call n.最后一次通知 Amsterdam: n 阿姆斯特丹(荷兰首都) departure gate: n.登机口 boarding pass: n 登机牌
Part III Listening for specific information
Word Bank
inconvenience n. 不便 luggage: n. 行李 avoidable: a. 可避免的 bell boy n 行李员 run-down: a 筋疲力尽的 gym: n. 健身房
• Task Two
• In this part, you will hear a secretary talking about a business travel plan with her boss. Please answer the following questions
• • • •
Answers: 1. Flight LH723 2. He wanted an aisle seat. 3. The flight will take off at 14: 30 and arrive in Munich after 10 hours and 45 minutes. That’s18:15 the local time.
Part II Listening for gist
Word Bank
reserve: v. 预定 fitness center: n. 健身房 check in: v 入住 negotiation n. 谈判 queen size: n 大号床 双人床 available: a. 空闲的，可利用的 Cafeteria: n 自助餐厅 check out: v. 退房 board n 董事会 deluxe: n 豪华间
新编商务英语听说Unit6 Appointments and Arrangements
Unit 6 Appointments and ArrangementsPart A Intensive ListeningPhoneticsDirections: Y ou’ll hear one word read from each group. Repeat for the first time you hear. Then listen again and tick them out (√)(1) a. high b. hide c. hate d. made(2) a. pub b. part c. part d. pet(3) a. mug b. mud c. mark d. march(4) a. but b. bark c. bar d. bat(5) a. hunt b. heart c. hat d. hurt2 . Directions:Y ou’ll hear eight sentences. Repeat for the first time you hear. Pay attention to the stresses and tones, Then listen again and write them down. Check your answers when you listen for the third time⏹(1)I’d like to arrange a meeting to discuss our new order sometime next week.⏹(2)Y ou’ll be having a lunch meeting with the department managers tomorrow.⏹(3) Could you please put off the negotiation to Tuesday July 21’st?⏹(4)The meeting is scheduled at 3 o’clock this afternoon in the conferenceroom.⏹(5)Could we meet and discuss the natter in detail?⏹(6)I’m calling about Wednesday’s appointment we made yesterday.⏹(7)Let’s draw up an agenda for our discussions together.⏹(8)I’m sorry I won’t be able to afford any time on the moring of next Friday. Part B Extensive ListeningDialoguesDirections: Y ou’ll hear 5 short dialogues in this section. At the end of each dialogue, one question will be asked. Each dialogue and question will be spoken only once. Mark the best answer for each question.W: I’d like to make an appointment to see you tomorrow. What time would you be available?M: I’ll be giving a presentation in the morning. So maybe any timebetween two and four in the afternoon.1.Q: What is the probable time for the speakers to meet?A: Nine o’clock in the morning.B. Twelve o’clock at noon.C. Three o’clock in the afternoonD. Half past four in the afternoon.2. W：Are you free on Thursday？M：I’m afraid I’m pretty booked up on Thursday. What about Friday?Q：What does the man mean?A: He can’t meet her on Thursday because he has to buy some books.B: He can’t meet her on Thursday because he has other appointments.C: He is willing to meet her on ThursdayD: He doesn’t want to meet her at all.3. W:I think we should give ourselves a day off. Why don’t we go for a picnic?M: It’s fun having some contact with the nature.Q: What does the man think of going for a picnic?A. He dislike the planB. He likes the plan.C, He is indifferent to the plan. D. He finds it not interesting.4. M: I need to call Mr. Clark in the Sydney office at ten their time. Do you know thetime difference?W: It’s two hours earlier in Sydney.Q: What time should the man place the call?A. At two o’clock.B. At eight o’clockC. At ten o’clock.D. At twelve o’clock.5. M: Today is Monday. Am I supposed to meet Linda tomorrow?W: No, sir. It’s the day after tomorrow.Q: What day is the man supposed to meet Linda?A: Monday. B. Tuesday.Conversation1Planning a visit to LondonWords and Expressionsdigital adj.数字的routine meeting 例会call in 来访make a note of sb.做笔记Useful Sentences1.Can you put me through to…,please?2.Can we make it…?3.Would the morning of next Friday suit you?4.That’s fine by me.5.I’d like to make an appointment to see…6.When do you think you could arrange the meeting?7.What is the most convenient time for you?8.There is nothing special on your schedule tomorrow morning.C. Wednesday.D. Thursday.Directions: Listen to the conversation and complete the following exercises. Jennifer: Good morning. Marketing Department, how can I help you?Frank: Hi, is that you, Jennifer? This is Frank Green.Jennifer: Oh, hello Frank. Nice to hear from you. How are you doing these days? Frank: I’m doing well. Listen. I’m coming to London in October and I’d like to call in to discuss the marketing of the digital camera SK36. Jennifer: Great. When are you planning to come?Frank: Well, I’m visiting someone in Paris on the 13thand 14th .I thought I’d fly to London on the evening of the 14th.Would the 15th be OK? Jennifer: Let me check my schedule. Right. Here we are. Er…yes! I’m free onthe 15th.Frank: Thursday, the 15th.would the morning suit you?Jennifer: Y es, that would be fine.Frank: Shall we say nine o’clock?Jennifer: Can we make it half past nine? The routine meetingfinishes at 9:00,just in case…Frank: Oh, yes. That’s fine by me. I’m seeing someone in theafternoon, and I can book my flight back to New Y ork for thatevening. But I’ll have to go to Sydney for a trade fair after theweekend. Well, nice talking to you, Jennifer. I ’ll see you on the15th at 9:30.Jennifer: See you then, bye.Section AChoose the answer to each of the following questions.1.What’s the purpose of Frank’s visit to London?A. Visiting colleagues.B. Inspecting business operation.C. Working on a marketing plan.D. Selling digital cameras.2. Where is Frank usually based?A. London.B. New Y orkC. ParisD. Sydney.3. On what day will Frank arrive in London?A. Friday.B. Thursday.C. Wednesday.D. Tuesday.4.How many nights does Frank plan to stay in London?A. Not mentioned.B. One.C. Two.D. Three.5.What will Jennifer being doing before her meeting with Frank in the morning?A. Attending a regular meeting.B. Meeting a client.C. Two.D. Nothing, she is free.Section BListen to conversations again and fill in the blanks with thewords you hear.Frank will visit someone in Paris on the 13th and 14th inOctober. He plans to call in Jennifer’s office in London todiscuss the marking of the digital camera SK36 on Thursdaythe 15th.After seeing someone in the afternoon the same day,he is leaving for New Y ork that evening.Conversation 2A Five-day VisitW ords and ExpressionsTentative adj.暂定的Itinerary n行程。
高教社新编商务英语第二版综合教程2 Unit6PPT课件
a. HR staff members
b.b. HR professionals
√c. effective HRM
d. All of the above.
______________
外研社2023Unit_6_新标准商务英语综合教程1教师用书
Unit 6 MarketingThis unit looks at marketing and the importance of branding. The various activities of the marketing process are referred to as the marketing mix. This means finding the right balance in relation to the four Ps: product, price, promotion and place. Getting the product right means identifying the right features and benefits to meet the needs of the target market. Brand differences can relate more to the image than to the features of a product, e.g. a product may be perceived as being at the top end of the market because of the way it is marketed, even though it may in fact resemble mass market products in terms of its characteristics. The price is linked with the positioning of the product; people may be willing to pay high prices for products that are perceived as upmarket(UK) or upscale(USA). On some products the mark-up can be considerable, whereas on other high-volume products, the profit margin may be small. Promotion needs to be linked to the positioning of the product. The product‘s benefits may be communicated in many ways: through advertising, or exhibiting at trade fairs—or simply by the way the product is presented (e.g. an elegantly packaged perfume sold in the right place may promote itself). Place relates to the distribution of the product. How does the product reach the customer? Who is involved in the distribution channels? What is the relationship between wholesalers, distributors, resellers and / or retailers? This consideration of the marketing mix relates principally to consumer marketing. Yet in fact, most business takes place between companies: marketing in such a context is industrial or business-to-business marketing.Warming up1Ask Ss to discuss the questions in pairs then share their views with the class. Ask Ss to give the adjectives they associate with their favorite brands. Do the adjectives describe concrete features of the products (e.g. tasty, low-calorie, reliable, cheap) or values and aspirations (e.g. trendy, sophisticated, refined)?Choose one of the well-known branded products Ss discussed. Discuss together the marketing mix(the four Ps) for that product. Then ask Ss to work in pairs and each to choose another product that they mentioned. Ss work through the four Ps again. In feedback ask Ss if they consider themselves to be a typical customer for the brand.Elicit reasons for their views.21 C (American Express)2 D (Apple)3 E (Energizer batteries)4 B (L‘Oréal)5 A (Hershey‘s)Understanding the text1The text matches most closely with the views of Wally Olins.21 D2 A3 D4 D31 T2 F3 F4 F5 TLanguage work11 C2 B3 C4 A5 B6 A7 C8 A21 competition2 markets3 marketers4 pitches5 effective6 consumers7 customers8 impressed9 cynical31 with2 to3 into4 on5 to6 of7 up8 on41 distribution2 organization3 successful4 qualification5 analysis6 advertising7 creative8 extending51Companies are not only simply showcasing product features; now they focus on marketing aspirations and the dream of a more exciting lifestyle.2 A strong brand could be an effective barrier (which is a cost that must be incurredby a new entrant into a market that incumbents do not have or have not had to incur) to entry for competing products.3They are increasingly cynical about marketing and shows little interest to those advertising messages.4While consumers have changed completely, marketing is still the same.5Brands will promise quality products, a more desirable lifestyle and an image of social responsibility.1有人指责品牌是万恶之源：威胁我们的健康，破坏我们的环境，误导我们的孩子。
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6.2 Order
1）We have ordered for 30 metric tons of steel
plates, at US.xxx per m/t CIF Shanghai, for shipment in September. 2 ） We are pleased to place an order with you according to your terms and conditions as follows: 3 ） If the price and quality of your good are satisfactory, we will place our repeat orders with you. 4) We are in receipt of your letter dated May, 18, together with your order sheet for xxx. It is necessary for us to express our great thankfulness for your order.
6.3 Business Contract
Definition A contract is an agreement which sets forth binding obligations of the relevant parties. Once an acceptance is accepted we may say that there will be a deal. Since the deal is confirmed, the importer and exporter should sign business contracts face-to-face or through correspondence.
6.1 Acceptance
How to make an acceptance:
Acceptance can be made simply in one sentence such as: we accept your last counter-offer. Also it can be shown in detail, repeating the crucial terms of trade in your letter. To be careful, the addresser might list the major terms again in your acceptance. Many companies often adopt a standard form to acknowledge an offer.
6.3.1 Contract
After signing the contract through correspondence, the seller may send two copies of the contract signed by him to the buyer for counter-signature , and then the buyer should return one copy to the seller for file. There are two types of contract. When the contract is made by the seller, it is called a sales contract, which is usually abbreviated as S/C. When made by the buyer, it is known as a purchase contract.
6.2 Order
A model Purchase Order(P/O)
PURCHASE ORDER Order No. CGK3869 Date: May 18, 2009 From: China National Animal Byproducts Co.Ltd. Beijing Branch 8 Hainan Road Qing He District Beijing, China Tel. (86010)6537-8859 E-mail: cnmc@ To: New Zealand Native Produce Im.&Ex., Inc. 8005 Lambchop Station Auckland New Zealand Please supply the following:
6.3 Business Contract
Category As for the forms of business contracts , there are no specific requirements in the international trade. The following forms are commonly used: formal contract, confirmation, agreement, , order, indent, etc. In our country, contract and confirmation are more commonly used in Chinese foreign trade, and generally most companies have their own printed set format of contract and confirmation,.
6.1 Acceptance
A model acceptance
This is to acknowledge your counter-offer dated on ______. We expect to ship the commodity of ______________________from ___________to___________on___________. Thanks for your Counter-offer, and to be at your service at any time.
Your offer dated May 23 has been received and accepted to its entirety.
6.2 Order
Definition
An order is the result of an offer or a counter-offer with a positive or part acceptance, which usually comes after an acceptance.
of Items **** ****
**** ****
China National Animal Byproducts Co. Ltd. Signed
New Zealand Native Produce Im.&Ex.,Inc. Signed
6.2 Order
Order can be modified or supplemented: Sometimes the seller may be dissatisfied with all the terms in an order, so he needs to recommend some suitable substitutes, namely, the seller makes a counter-offer to persuade the buyer to accept them. In this case, the seller must pay attention to the art of negotiation, state the reasons in a reasonable and suitable way in order to conclude the transaction.
Contents of an order
some major trade terms like the name of the goods, specification, quality, quantity, price, package, terms of payment and delivery methods, the relevant information about the buyer and seller as well as the number of the order should be included.
Chapter Six
Acceptance, Order and Biew
Introduction to the Text
After a long process of enquiry, offer and count-offer, the buyer and seller may finally close a deal through business negotiations. They may express acceptance or place an order to show they make a bargain, or they may choose to sign a formal contract.
6.2 Order
Category
purchase order :购货订单，订购单
The order proposed and drafted by the buyer, usually abbreviated as PO. indent: 订货单（主英） also proposed by the buyer but based on the seller’s samples and catalogues and drafted by the seller. (buyer shall fill out the seller’s form)