中职教材英语基础模块下册Unit 9 Advertising
基础模块下册Unit9Advertisement
基础模块下册Unit9AdvertisementUnit9. AdvertisingI. 短语翻译1.被用来做某事2. 公众过去常常做 3. 引起, 使……成为习惯做某事 4. 通过, 借助于5. 等,等等6. 大量的, 许7. 或多或少9. 据说8. 例如可以说众所周知10. 在……中起作用11. 确信12. 实际上, 事实上II. 选择填空( )1. Our life condition has___ improved.A. moreB. lessC. more or lessD. more and less ( )2. We study many courses, ___ Chinese, maths English and so on.A. such asB. for exampleC. suchD. example( )3. She ___ a leading ___ in the play.A. take, partB. play, partC. took, roleD. played, role ( )4. We learn English ___ speaking.A. by means ofB. by mean ofC. in mean ofD. in means of ( )5. May I speak ___ Wang Lin.A. withB. toC. onD. in( )6. She ___ a white skirt for the party.A. selectB. selecttedC. selectingD. selected ( )7. The doors in this building will ___ white.A. paintB. paintedC. paintsD. painting( )8. She spent three days ___ her final papers.()A. readingB. to readC. readD. to reading( )9. I heard him ___ a song when I watched TV.A. singB. singingC. sangD. to sing( )10 I will have my car ___ tomorrow.A. repairB. repairedC. repairingD. to repair ( )11. I am looking forward to ____ you again.A. seeB. to seeC. seeingD. saw( )12. The boy ___ on the ground is my son.A. playedB. playingC. playD. to play( )13. Have you read the novel ___ by Lu Xun?A. writeB. writtenC. writingD. to write( )14. Would you mind ___ there?A. my smokingB. my smokeC. smokeD. smoked( )15. John was made ___ the car for a week as a punishment.A. washB. to washC. washingD. to be washing ( )16. ___ into the house, she lit a candle.A. StepB. Having steppedC. SteppedD. Being stepped ( ) 17. We have nothing___.A. eatB. eatingC. to eatD. to be eaten( )18. The house needs___.A. repairB. repairingC. repairedD. to repair( )19. ___, the kids in the nursery keep healthy.A. Take care ofB. Being taken careC. Being taken careD. Taking care( )20. She stood there ___ the children playing games.A. to watchB. watchingC. watchedD. watches( )21. Many seasons in England are worth ___ in all seasons.A. visitB. visitingC. to visitD. visited( )22. We can’t do it, please ask somebody ___ us.A. helpB. helpingC. to helpD. helped( )23. Would you like___ some wine/No, thanks. I don’t feel like___ anything now.A. having, drinkingB. to have, to drinkC. having, to drinkD. to have, drinking( )24. Do you enjiy___ English in our class, Mr Green.A. teachB. taughtC. to teachD. teaching( )25. We’re in class, you’d better not___.A. talkB. talkingC. talkedD. to talk( )26. How about ___ to the cinema on Sunday.A. goB. to goC. goingD. will go( )27. He has a sister___ Amy.A. callingB. calledC. to callD. be called( )28.This news sounds ___.A. excitingB. excitedC. exciteD. to excite( )29. I feel very tired.Why not stop ___.A. to workB. to have a restC. having a restD. to go on with the work( )30. It is no good ___ the book.A. readB. readingC. to readD. reads( )31. Mary, your English is very good.A. Not goodB. Thank youC. So are youD. It’s bad( )32. I am sorry for knocking your books off your desk.A. It does n’t matterB. I am glad toC. It’s my pleasureD. Your are welcomeIII. 翻译句子1.The teacher’s talk ________ the English reading skill ______ the attention of thestudents. (使…引起…的注意)2.His mother ___________________________ every day. (陪他去学校)3.Please _______________ that all the lights are turned off. (确定)4.The room is full of things, such as desks, chairs________________. (等, 等等)5.Weather _____________________ agriculture. (在…中起重要作用)6.Who is the girl___________________________.(在河边散步的)7.The children______________(正在弹钢琴的) will give a performance next week8.I heard her __________________(正唱着一首优美的歌)in the next room.9._______________(由于生病了), he didn’t attend the meeting.10.___________________(由于住的太远), he is often late.11.People saw a group of policemen_____________________(从汽车中出来) andrunning to the building.12.The man went upstairs, ________________________(扛着一袋大米)13.The teacher came into the classroom,______________________.(拿着一本书)14.Advertisements are used to send commercial information about some commoditiesor services to the public.15.Brochures can contian a great deal information if designed well.16.Mails can be sent directly to selected sustomers.17.Posters can be very powerful in places where the customers notice them.18.Ads can more or less made comsumers change their attiitudes toward someproducts or services.IV用所给词的适当形式填空1.My mother told me _________ (not play) football in the street2. I’m sorry I can’t go with you because I have some letters_________. (write)3. When I entered the classroom, I found some children ___________.(play) games.4. The man was seen_________(draw)sth by the lake at that time.5. I think the film is worth _______(see) again.6. Take ______(nod) the head for example.7. We should practice________(read) English every day.8. We are fond of________(swim).9. Why don’t you give up_______(smoke).10. _______(sing) makes me young.11. The work is very__________.(challenge)V. 完型填空Mr Lee had never been up in an airplane before he had read a lot about accidents. So one day when a friend came to his house and ( 1 ) to take him for a ride in his own small plane, Mr Lee was very ( 2 ) . He thought to himself, “If I don’t agree, my friend may not be happy. ( 3 ) if I agree, I am really afraid that there might be some danger.” ( 4 ), however, his friend made him believe that it was very ( 5 ), Mr Lee got on the plane.His friend ( 6 ) the engine(发动机) and the plane began to move along on the ground of the ( 7 ) . Mr Lee was very frightened and closed his eyes. After a minutee or two he opened them ( 8 ), looked out of the window of the plane, and said to his friend, “ Look ( 9 ) those eople down there. They look as ( 10 ) as ants(蚂蚁), don’t they?”“ Those are ants,” answered his friend. “ We’re still on the ground.”( )1. A. offered B. allowed C. agreed D. afforded ( )2. A. excited B. grateful C. worried D. glad ( )3. A. As B. For C. So D. But ( )4. A.Finally B. First C. Last D. Slowly ( )5. A. interesting B. safe C. comfortable D. enjoyable ( )6. A. began B. carried C. moved D. started ( )7. A. airport B. town C. station D. yard ( )8. A. again B. once C. quickly D. easily ( )9. A. up B. at C. over D. after ( )10. A. slow B. big C. strange D. small VI. 阅读理解Sam is a middle school student .He is very lazy. He doesn’t study hard.He never listen to th e teacher in class. When it’s free,he always go to play basketball ,sometimes plays tennis, Pingpang ball,soccer ball and so on. He hardly ever reads any books. But he thinks he is very clever. One day,his teacher asked him a question: “ A boy named Jack i s 5 years old.and his elder sister is 10 this year,so my question is :when Jack is 10 years old,how old i s his sister?”“That’s easy! When Jack is 10, his sister is 20.”判断正误正确T 错误F1.( )Sam is very clever and loves his study.2.( )Sam listens to the teacher carefully in class.3.( )Sam answers his teacher’s question rightly4.( )In fact,when Jack is 10 years old,his sister is a 15- year-old girl.5.( )Sam likes playing ball games.。
中职英语基础下Unit9教学设计教案
...that we make sure what is real and what is false in theads是主语从句，it是形式主语。
I do not feel like going to work today.我今天不想去干活。
2)动词的-ing形式作介词宾语，所构成的介词短语在句中作定语或状语。如:
One cannot use English well by knowing only the words and grammar.我们不能只通过认识单词和语法就能把英语用好。
Take nodding the head for example.以“点头”为例。
有些动词后，只可接动词的-ing形式作宾语，不可接动词不定式，这些动词有:
avoid,appreciate, admit, consider, delay, dislike, enjoy, escape, excuse, can't help, finish, forgive,imagine,keep,mind, prevent,practice,等等。例如: All of us enjoy playing football.我们都喜欢踢足球。
Whenever you come across a new word in your reading, look it up in the dictionary.每当你在阅读中遇到生词时，应该查一下字典。
Nothing can be learned without giving time and effort to it.不花费时间和力气，什么都学不会。
《英语 基础模块》下册 Unit 9 Advertisement
Language & Culture Press
Posters can be very powerful in places where the customers notice them. Interesting colorful ones will appear new to passers-by. A major advantage of radio announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars.
Language & Culture Press
Advertising
Reading~Analysis课文分析
广
What is an advertisement? Advertisements are
告
used to send commercial information about some commodities or services to the public.
如果周六要举办一场时装秀，你喷了一条标语“周六在 展览中心有时装秀”，那就是一条广告。如果你把标语挂 在大象背上，牵着它进城，那就是在做广告宣传。
Advertisement中职英语基础模块 下册Unit 9课件3语文版
佳能相机防抖技术,如同将运动中的被摄物体固定.
Ask for more!
渴望无限！ Obey your thirst!
服从你的渴望！
Feel the new space!
感受新境界！
Let's make things better!
让我们做的更好！
这是来自福特（加拿大）的一款最新的创意广告，广告中所 展出的福特车型是完全由一群舞蹈演员用自己的身体配合一 些必要的汽车零件组合而成的。
让我们做得更好！
渴望无限
Good to the last drop.
Feel the new space .
体会新领域
广告用语特点： 越简短易记越好。
Warming up
1) Do you like reading or watching advertisements?
2) Can you illustrate some types of advertising?
Disadvantages
annoying mislead people or cheat them of money take up too much time and space on TV and in the newspapers give false or incorrect information …
3) Where can you find advertisements?
Types of advertising
1. TV/radio 2. newspaper/magazine 3. mail, billboard advertising( 路牌广告), 4. bills and posters( 海报), 5. Internet advertising, neon sign( 霓虹灯招牌), 6. show window( 橱窗) advertising, 7. Sandwich board( 挂在身上的广告牌 ).
Unit-9-Advertisement--英语基础模块下册
Unit 9Unit 7
第2页，共36页。
Reading
1. Advertising is an important way of promotion in
commercial business.
广告是商品交易中一种重要的促销手段。 2. the public 公众，社会 eg. This museum will be open to the public next week.
when you leave.
第15页，共36页。
然而，众所周知，一些广告也会传递虚假的信息来误 导消费者。一些名人会出现在广告里，说某产品是如
何的好，他们帮助商家使我们相信，如果买了他 们的产品，我们就会更快乐，更健康，更吸引人， 更出名，或者更成功等等。事实上，他们只不过 是想让我们付更多的钱。所以，很有必要搞清楚广 告内容里什么是真的，什么是假的。
第10页，共36页。
如经过选择的客人手里。 大多数成 年人都读报纸，所以在报纸上刊登广告是一种常见的 广告途径。
第11页，共36页。
11. be powerful in … 在….方面有力度，有力量 12. appear new to sb. 使人耳目一新 在顾客能看到的地方，招贴海报是很有力度的。多彩有趣 的海报会使路人耳目一新。收音机里的广告的主要优点是它
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第27页，共36页。
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基础模块下册-unit9-课文知识点
Paragraph 4
1. a great deal of information 大量的信息
2. selected customers
经过选择的顾客
3. a common way of advertising
一种常见的广告途径
paragraph 5
1. be powerful in... 在... 方面有力度 2. for example 例如
What is advertisement？
Commercial advertisements
Just do it.
只管去做。 （耐克运动鞋）
Methods of advertising
TV / radio / cinema / magazine / newspapers / Billboard广告牌 near main roads / mails or gifts / balloon /
Can you find…… ？
…are used to
if
bring …to
by means of
and so on a great deal of
it is said that… more or less
play an important role in in fact make sure
…baere dvertising
Paragraph 1
1. an important way of promotion 一种促销的重要方式
2. be used to do 被用来做某事 be used to doing 习惯于做某事 used to do sth. 过去常常做某事 Wood is used to make paper. He is used to getting up early. He used to live in the country.
基础模块下册unit9advertisement
Unit9. AdvertisingI. 短语翻译1.被用来做某事2. 公众过去常常做 3. 引起, 使……成为习惯做某事 4. 通过, 借助于5. 等,等等6. 大量的, 许7. 或多或少 9. 据说8. 例如可以说众所周知10. 在……中起作用 11. 确信12. 实际上, 事实上II. 选择填空( )1. Our life condition has___ improved.A. moreB. lessC. more or lessD. more and less( )2. We study many courses, ___ Chinese, maths English and so on.A. such asB. for exampleC. suchD. example( )3. She ___ a leading ___ in the play.A. take, partB. play, partC. took, roleD. played, role( )4. We learn English ___ speaking.A. by means ofB. by mean ofC. in mean ofD.in means of( )5. May I speak ___ Wang Lin.A. withB. toC. onD. in( )6. She ___ a white skirt for the party.A. selectB. selecttedC. selectingD. selected( )7. The doors in this building will ___ white.A. paintB. paintedC. paintsD. painting( )8. She spent three days ___ her final papers.()A. readingB. to readC. readD. to reading( )9. I heard him ___ a song when I watched TV.A. singB. singingC. sangD. to sing( )10 I will have my car ___ tomorrow.A. repairB. repairedC. repairingD. to repair( )11. I am looking forward to ____ you again.A. seeB. to seeC. seeingD. saw( )12. The boy ___ on the ground is my son.A. playedB. playingC. playD. to play( )13. Have you read the novel ___ by Lu XunA. writeB. writtenC. writingD. to write( )14. Would you mind ___ thereA. my smokingB. my smokeC. smokeD. smoked( )15. John was made ___ the car for a week as a punishment.A. washB. to washC. washingD. to be washing( )16. ___ into the house, she lit a candle.A. StepB. Having steppedC. SteppedD. Being stepped( ) 17. We have nothing___.A. eatB. eatingC. to eatD. to be eaten( )18. The house needs___.A. repairB. repairingC. repairedD. to repair( )19. ___, the kids in the nursery keep healthy.A. Take care ofB. Being taken careC. Being taken careD. Taking care( )20. She stood there ___ the children playing games.A. to watchB. watchingC. watchedD. watches( )21. Many seasons in England are worth ___ in all seasons.A. visitB. visitingC. to visitD. visited( )22. We can’t do it, please ask somebody ___ us.A. helpB. helpingC. to helpD. helped( )23. Would you like___ some wine/No, thanks. I don’t feel like___ anything now.A. having, drinkingB. to have, to drinkC. having, to drinkD. to have, drinking( )24. Do you enjiy___ English in our class, Mr Green.A. teachB. taughtC. to teachD. teaching( )25. We’re in class, you’d better not___.A. talkB. talkingC. talkedD. to talk( )26. How about ___ to the cinema on Sunday.A. goB. to goC. goingD. will go( )27. He has a sister___ Amy.A. callingB. calledC. to callD. be called( ) news sounds ___.A. excitingB. excitedC. exciteD. to excite( )29. I feel very tired.Why not stop ___.A. to workB. to have a restC. having a restD. to go on with the work( )30. It is no good ___ the book.A. readB. readingC. to readD. reads ( )31. Mary, your English is very good.A. Not goodB. Thank youC. So are youD. It’s bad( )32. I am sorry for knocking your books off your desk.A. It does n’t matterB. I am glad toC. It’s my pleasureD. Your are welcomeIII. 翻译句子1.The teacher’s talk ________ the English reading skill______ the attention of the students. (使…引起…的注意) 2.His mother ___________________________ every day. (陪他去学校)3.Please _______________ that all the lights are turned off.(确定)4.The room is full of things, such as desks, chairs________________. (等, 等等)5.Weather _____________________ agriculture. (在…中起重要作用)6.Who is the girl___________________________.(在河边散步的)7.The children______________(正在弹钢琴的) will give aperformance next week8.I heard her __________________(正唱着一首优美的歌)in thenext room.9._______________(由于生病了), he didn’t attend the meeting.10.___________________(由于住的太远), he is often late.11.People saw a group of policemen_____________________(从汽车中出来) and running to the building.12.The man went upstairs, ________________________(扛着一袋大米)13.The teacher came into theclassroom,______________________.(拿着一本书)14.Advertisements are used to send commercial information aboutsome commodities or services to the public.15.Brochures can contian a great deal information if designedwell.16.Mails can be sent directly to selected sustomers.17.Posters can be very powerful in places where the customersnotice them.18.Ads can more or less made comsumers change their attiitudestoward some products or services.IV用所给词的适当形式填空mother told me _________ (not play) football in the street2. I’m sorry I can’t go with you because I have some letters _________. (write)3. When I entered the classroom, I found some children ___________.(play) games.4. The man was seen_________(draw)sth by the lake at that time.5. I think the film is worth _______(see) again.6. Take ______(nod) the head for example.7. We should practice________(read) English every day.8. We are fond of________(swim).9. Why don’t you give up_______(smoke).10. _______(sing) makes me young.11. The work is very__________.(challenge)V. 完型填空Mr Lee had never been up in an airplane before he had reada lot about accidents. So one day when a friend came to his houseand ( 1 ) to take him for a ride in his own small plane, Mr Leewas very ( 2 ) . He thought to himself, “ If I don’t agree,my friend may not be happy. ( 3 ) if I agree, I am really afraidthat there might be some danger.” ( 4 ), however, his friendmade him believe that it was very ( 5 ), Mr Lee got on the plane.His friend ( 6 ) the engine(发动机) and the plane began tomove along on the ground of the ( 7 ) . Mr Lee was very frightenedand closed his eyes. After a minutee or two he opened them ( 8 ),looked out of the window of the plane, and said to his friend,“ Look ( 9 ) those eople down there. They look as ( 10 ) asants(蚂蚁), don’t they”“ Those are ants,” answered his friend. “ We’re stillon the ground.”( )1. A. offered B. allowed C. agreed D. afforded( )2. A. excited B. grateful C. worried D. glad( )3. A. As B. For C. So D. But( )4. A. Finally B. First C. Last D. Slowly( )5. A. interesting B. safe C. comfortableD. enjoyable( )6. A. began B. carried C. moved D. started( )7. A. airport B. town C. station D. yard( )8. A. again B. once C. quickly D. easily( )9. A. up B. at C. over D. after( )10. A. slow B. big C. strange D. smallVI. 阅读理解Sam is a middle school student .He is very lazy. Hedoesn’t study never listen to the teacher in class. Whenit’s free,he always go to play basketball ,sometimes playstennis, Pingpang ball,soccer ball and so on. He hardly everreads any books. But he thinks he is very clever. One day,histeacher asked him a question: “ A boy named Jack is 5 yearshis elder sister is 10 this year,so my question is :when Jackis 10 years old,how old is his sister”“That’s easy! When Jack is 10, his sister is 20.”判断正误正确T 错误F1.( )Sam is very clever and loves his study.2.( )Sam listens to the teacher carefully in class.3.( )Sam answers his teacher’s question rightly4.( )In fact,when Jack is 10 years old,his sister is a 15- year-old girl.5.( )Sam likes playing ball games.。
基础模块下册Unit9Advertisement讲课教案
基础模块下册Unit9Advertisement讲课教案Unit9. AdvertisingI. 短语翻译1.被用来做某事2. 公众过去常常做 3. 引起, 使……成为习惯做某事 4. 通过, 借助于5. 等,等等6. 大量的, 许7. 或多或少9. 据说8. 例如可以说众所周知10. 在……中起作用11. 确信12. 实际上, 事实上II. 选择填空( )1. Our life condition has___ improved.A. moreB. lessC. more or lessD. more and less ( )2. We study many courses, ___ Chinese, maths English and so on.A. such asB. for exampleC. suchD. example( )3. She ___ a leading ___ in the play.A. take, partB. play, partC. took, roleD. played, role ( )4. We learn English ___ speaking.A. by means ofB. by mean ofC. in mean ofD. in means of ( )5. May I speak ___ Wang Lin.A. withB. toC. onD. in( )6. She ___ a white skirt for the party.A. selectB. selecttedC. selectingD. selected ( )7. The doors in this building will ___ white.A. paintB. paintedC. paintsD. painting( )8. She spent three days ___ her final papers.()A. readingB. to readC. readD. to reading( )9. I heard him ___ a song when I watched TV.A. singB. singingC. sangD. to sing( )10 I will have my car ___ tomorrow.A. repairB. repairedC. repairingD. to repair ( )11. I am looking forward to ____ you again.A. seeB. to seeC. seeingD. saw( )12. The boy ___ on the ground is my son.A. playedB. playingC. playD. to play( )13. Have you read the novel ___ by Lu Xun?A. writeB. writtenC. writingD. to write( )14. Would you mind ___ there?A. my smokingB. my smokeC. smokeD. smoked( )15. John was made ___ the car for a week as a punishment.A. washB. to washC. washingD. to be washing ( )16. ___ into the house, she lit a candle.A. StepB. Having steppedC. SteppedD. Being stepped ( ) 17. We have nothing___.A. eatB. eatingC. to eatD. to be eaten( )18. The house needs___.A. repairB. repairingC. repairedD. to repair( )19. ___, the kids in the nursery keep healthy.A. Take care ofB. Being taken careC. Being taken careD. Taking care( )20. She stood there ___ the children playing games.A. to watchB. watchingC. watchedD. watches( )21. Many seasons in England are worth ___ in all seasons.A. visitB. visitingC. to visitD. visited( )22. We can’t do it, please ask somebody ___ us.A. helpB. helpingC. to helpD. helped( )23. Would you like___ some wine/No, thanks. I don’t feel like___ anything now.A. having, drinkingB. to have, to drinkC. having, to drinkD. to have, drinking( )24. Do you enjiy___ English in our class, Mr Green.A. teachB. taughtC. to teachD. teaching( )25. We’re in class, you’d better not___.A. talkB. talkingC. talkedD. to talk( )26. How about ___ to the cinema on Sunday.A. goB. to goC. goingD. will go( )27. He has a sister___ Amy.A. callingB. calledC. to callD. be called( )28.This news sounds ___.A. excitingB. excitedC. exciteD. to excite( )29. I feel very tired.Why not stop ___.A. to workB. to have a restC. having a restD. to go on with the work( )30. It is no good ___ the book.A. readB. readingC. to readD. reads( )31. Mary, your English is very good.A. Not goodB. Thank youC. So are youD. It’s bad( )32. I am sorry for knocking your books off your desk.A. It does n’t matterB. I am glad to。
职高英语基础模块下Unit 9 Advertisement学案
Unit 9Advertisement年级：高二科目：英语课型：Reading 主备人：王晓燕时间：2014.3.27 1．知识与技能：key words and useful expressions2．过程与方法：Reading the text, understand the passage, complete the questions and then retell the text.3．情感态度与价值观：体会语言艺术，提升学习兴趣学习重、难点1．重点：bring …to the attention of selected customer advertisement space promotion commercial everywhere radio product attention current mail contain design directly select common notice appear major advantage however2．难点：达到阅读目的，完成习题要求，复述课文内容学习方法：自主、合作、互动学习过程：一、温故互查：Translate the following.1.一种重要的促销手段2.公众，社会3. potential customer 44. by means of5. 选定的顾客6.或多或少7. 遛马8.服装表演9. Exhibition Center 10.by means of二、设问导读Answer to the following questions.①. What do famous persons really want to do when they appear in the ads?②. Which are more expensive, TV ads or radio ads?三、自学检测（paragraph4-5）I.Study the sentences and fill in the blanks with the correct words according to the text.1. Brochures can contain information if designed well. 如果设计的好的话，宣传册会包含大量的信息。
《英语 基础模块》下册 Unit 9 Advertisement.pptx学习资料
Warming up
Advertisement
Language & Culture Press
Advertising
Fast Reading
Reading
Language & Culture Press
Advertising
Reading~key
1. What is an ad used for?
Language & Culture Press
Advertising
Reading~key
3. Why do we put ad in newspapers ?
Because most adults read newspapers, so putting ads in newspapers is a common way of advertising. 4. Who do we make TV commercials?
Advertising
Reading~key
5. How about the ads affection ?
Ads can more or less make consumers change their attitude toward some products or services. 6. How can ads mislead us?
…to send commercial information about commodities or services to the public. 2. What do brochures contain?
Brochures can contain a great deal of information if designed well.