实用商务英语综合教程Unit 1 Meeting and Entertaining Clients
新视野商务英语综合教程 Unit 1
Unit 1 Company Profile
Upholding a win-win philosophy, Walmart China is com mit t ed to p rovid ing ass is tanc e to loc al communities for sustainable development. Growing together with the burgeoning Chinese economy, Walmart is on course to achieve even greater success in China.
Activity 2
Unit 1 Company Profile
Setting: Through years of development, Walmart has become one of the most well-known brands around the world. Anyone who has or hopes to establish a business relationship with it should learn some basic knowledge of Walmart.
Unit 1 Company Profile
Walmart’s sales in China have risen substantially over the past decade. As China’s retail market—the world’s fastest-growing market—expands, Walmart’s executives are looking forward to more growth to come. Sticking to local sourcing, Walmart has established partnerships with nearly 20,000 suppliers in China.
实用商务英语教程
实用商务英语教程In today's globalized business environment, mastering business English is not just an advantage—it's a necessity. "Practical Business English Course" is designed to equip you with the essential language skills required to communicate effectively in a professional setting. This comprehensive guide covers everything from basic business vocabulary to advanced negotiation techniques.Introduction to Business EnglishUnderstanding the nuances of business English is crucial. It's not just about knowing the words; it's about using them in a context that conveys professionalism and clarity.Chapter 1: Core Business VocabularyExpand your lexicon with key terms and phrases used in business settings, including finance, marketing, and management jargon.Chapter 2: Writing Professional EmailsLearn the structure and tone of effective business correspondence, including how to write clear subject lines, body text, and courteous sign-offs.Chapter 3: Meetings and MinutesDiscover how to participate in and take minutes during business meetings, including the language for setting agendas, summarizing points, and taking action items.Chapter 4: Presentation SkillsMaster the art of giving presentations with confidence. This chapter covers structuring your content, engaging your audience, and using visual aids effectively.Chapter 5: Negotiation and Sales LanguageGain insights into persuasive language techniques thatcan be used in negotiations and sales, including how to make offers, respond to objections, and close deals.Chapter 6: Cross-Cultural CommunicationNavigate cultural differences in business with ease.Learn about non-verbal communication, understanding cultural etiquette, and avoiding common pitfalls.Chapter 7: Networking and SocializingBuild your professional network with the right languagefor introductions, small talk, and building rapport at business events.Chapter 8: Job Interviews and Career AdvancementPrepare for job interviews with strategies for answering common questions and discussing your qualifications in English. Also, learn how to express career aspirations and achievements.Chapter 9: Technical and Industry-Specific LanguageDelve into specialized vocabulary for various industries such as IT, healthcare, and law, ensuring you can communicate with precision in your field.Chapter 10: Continuous Learning and AdaptationBusiness English is always evolving. This chapter encourages a mindset of continuous learning with resourcesfor further development and staying current with business English trends.Conclusion: Integrating Business English into Your Professional LifeThe course concludes with strategies for integrating what you've learned into your daily work, from practicing with colleagues to utilizing online tools for ongoing improvement.AppendicesIncludes a glossary of terms, a list of recommended resources for further learning, and a template for a business English study plan.This course is not just about learning; it's about applying your knowledge to real-world business scenarios. Whether you're a newcomer to the business world or a seasoned professional looking to refine your skills, "Practical Business English Course" is your go-to guide for success in the international marketplace.。
商务英语综合教程1短语(Unit1-6)
Writing Effective Business Letters
1 Structure of
2 Formal and
Business Letters
Informal
Follow a professional
Language
Choose the
3 Common
Phrases in
Business Letters
商务英语综合教程1短语 (Unit1-6)
探索商务英语的重要性、基本技巧、常用短语和商务礼仪，以及在商务演示、 写作商务信函、商务谈判、商务社交等方面的技巧。
Introduction to Business Eng lish
• 定义商务英语 • 商务英语的重要性 • 基本商务英语技巧 • 常用商务英语短语 • 商务礼仪
collaborations, and shared
interests.
Exchange business cards
appropriately and follow cultural
Engaging in Small Talk
4
norms for introductions.
Master the art of small talk to
Socializing in Business
Etiquette for Business Dinners
Navigate business dining situations with grace, knowing the do's and don'ts.
Handling Conflicts
Resolve disputes professionally and constructively to maintain positive relationships.
实用商务英语综合教程(中级 (2)
Step4. Play the disc for the class to listen for the answers to the 5 questions in Task2. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes)
Step1. Greet the class and announce the tasks for the periods.
Step2. Lead-in Questions (3minutes)
1. In your opinion, what requirements should good business environment meet? List them out as many as possible.
3. precedent n. an example that is used to justify similar occurrences at a later time先例, 惯例
4. sheer a. absolute, downright 全然的, 绝 对的
5. capital n. wealth in the form of money owned by a person or business资本
Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes)
Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)
新视野商务英语综合教程第一册
新视野商务英语综合教程第一册一、简介新视野商务英语综合教程第一册（New Horizon Business English Coursebook 1）是适用于商务英语学习者的教材。
本教材包含了商务英语的基础知识和实用技能，旨在帮助学习者提高商务英语沟通能力和跨文化意识。
二、教材结构新视野商务英语综合教程第一册共分为十个单元，每个单元包含了不同主题的商务英语内容。
以下是教材的大致结构：1.单元导言：每个单元开始都有一个导言部分，介绍本单元的主题和学习目标。
2.课文：每个单元包含一篇商务英语课文，涵盖相关主题的实际场景和对话。
3.词汇和语法：教材提供了相关的商务英语词汇和语法知识，帮助学习者扩大词汇量和提高语法运用能力。
4.阅读理解：针对课文和相关主题设置的阅读理解练习，帮助学习者理解文章内容并提升阅读能力。
5.听力理解：通过听取相关对话和演讲，帮助学习者训练商务英语听力技巧。
6.口语表达：通过相关的练习和情景对话，帮助学习者提高商务英语口语表达能力。
7.写作练习：教材提供了不同类型的商务英语写作练习，培养学习者的书面表达能力。
8.文化窗口：每个单元的文化窗口部分介绍了不同国家和地区的商务文化和礼仪，帮助学习者了解跨文化交际的重要性。
三、学习目标通过学习新视野商务英语综合教程第一册，学习者将能够达到以下学习目标：1.掌握商务英语的基础词汇和语法知识。
2.提高商务英语听说读写技能。
3.增强跨文化意识和跨文化交际能力。
4.理解不同国家和地区的商务文化和礼仪。
四、教材特点新视野商务英语综合教程第一册具有以下特点：1.实用性：教材中的课文和练习都是与实际商务场景相关的，学习者可以直接应用到工作中。
2.多媒体支持：教材配有相关的听力材料和网上资源，帮助学习者进行听力训练和扩展阅读。
3.全面性：教材涵盖了商务英语的多个方面，包括会议、商务信函、电话沟通等。
学习者可以全面提升商务英语能力。
4.灵活性：教材中的练习形式多样，既有个人练习，也有小组合作，有助于学习者的主动参与和互动。
商务英语视听说unit
Unit1 Meeting and Greeting PeopleModule 2 Video Watch（先睹为快）Hi-tech cameras track shoppers to help companies better market products.Key Words and Expressions1.retailer n.零售商人2.grab v. 抓3.psychology n.心理学，心理状态4.merchandise n.商品，货物5.a short fuse 比喻人们易于烦躁或焦虑6.queue n.行列，长队，队列；vi. 排队，排队等待I .Interactive Activities（互动练习）Direction: Watch the video clip for the first time and discuss the following questions or topics with other students orally.1.What are the major problems with the shopping centers in your own experience?2.Do you think it is necessary to install Hi -tech cameras to track shopping behaviors?3.In your opinion, are there any other alternatives to solve the problem in this video clip?II .Spot Dictation(听写练习）Direction:Watch the video clip carefully and fill in the blanks with the missing words.Smile, you’re on consumer behavior camera. No surprise that you’ll likely be (1) videotaped while holiday shopping, but it’s not all for (2) _security__. Some of it is for market research. Retailers are tracking you to learn how you shop.“Where are people, shoppers, spending time? What is grabbing their attention? Are they having to wait too, too long for customer service at different points?”Consumer behavior analysis, it’s part (3) observation, part science, part technology and a bit of psychology. Rajeev Sharma’s software turns (4) images of customers working their way through stores into hard (5) data, allowing retailers to take fast action if things aren’t working out.“You can move around the merchandise to position of products so that it, it, it creates the right (6) sequence, and right products in front of the right people in the right time.”With the holiday shopping crunch, retailers know their customers have short fuses, and crowd hassles don’t help.“And you can create this kind of maps, the hot spots and the cold spots. These are extremely important because there’s no number. By just looking at this, this colored-coded map, you can see which (7) portion of this store i s receiving more attention.”And that helps retailers decide where to place display units.“After browsing, decide to interact with it, as in read labels or, or, or you know, experience it more. And finally, of course, what every product and retailer, er, the product manufacturer and retailer want you to drop it into your basket.”But it’s not all creative marketing; traffic jams at (8) checkout are often the biggest problem.“What this shows is a, is a line-forming, and something that you are very familiar with in this, this season.”Best Buy is using its own research to try to (9) shorten those lines.“We now deploy a queuing system in our stores, where all customers, they wait in a queue, and we have someday there directing traffic, so you don’t get (10) caught in the wrong line, which drives people crazy.Module 3 Listening Tasks（习耳攻听）I .Long ConversationsDialogue 1Mr. Wells, a US sports businessman, and his assistant, Ms. Porter, are visiting Shanghai. Ms. Li Xia and Mr. Wang Ping, officials from Shanghai Sub-council of CCPIT, are at the airport to meet them.Exercise 1Listen to the conversation and answer the following questions.Question 1: What is the relationship between Mr. Wells and Ms. Porter?Mr. Wells is the boss and Ms. Porter is his assistant.Question 2: Who is there to meet them?Ms. Li Xia and Mr. Wang Ping from Shanghai Sub-council of CCPITQuestion 3: Is it Mr. Wells’s first visit to Shanghai? Is it his first visit to China?It is his first visit to Shanghai, but not the first visit to China.Question 4: What did Ms. Porter come to Shanghai for last year?She came to shanghai to initiate an investment project and attend a trade fair Exercise 2Listen again and fill in the missing words with what you hear.Li: (1) Excuse me, but are you Mr. Wells from the U.S.?Wells: Yes, I’m John Wells. (2) You must be from CCPIT?Li: Yes, I’m Li Xia. (3) Nice to meet you Mr. Wells. (4) And this is Mr. Wang Pin, head of Foreign Investment Office.Wang: (5) How do you do, Mr. Wells? (6) I am very glad to meet you.Wells: Glad to meet you too, Mr. Wang. This is Ellis Porter, my assistant.Porter: How do you do? (7) Welcome to Shanghai..Wells: (8) It’s very kind of you to invite us to Shanghai and come to meet us at the airport. Wang: Not at all. (9) I hope you’ve had a good flight.Wells: Oh yes. The view of Shanghai is (10) lovely from the plane.Wang: I hope (11) you’ll enjoy your stay here in Shanghai.Wells: Thank you. (12)I’m sure we will.Li: Our car is waiting outside. I think you’d like to (13) take a rest to (14) overcome the jet lag.(15) Shall we go to the hotel first?Wells: Yes. It’s very (16) considerate of you.Li: (17) This way, please. We are going to take you to the Hilton Hotel.精彩点评1.对第一次见面的客户，为了显示尊重，我们最好用比较正式的语气打招呼，如“Glad tomeet you”, “How do you do？”等。
(完整版)新编实用英语综合教程二unit1BusinessInvitation
一个误会！别担心，我们已经得到了保证，这个谜我们会解决假日办派对我们要调查谁做的最好。
让我们摆脱所有这些计算机，论文，混乱而来穿最好的西服或礼服来参加我们的办公室聚会来加入我们的烤面包的季节星期四，十二月九日2010下午5:00哥伦比亚别墅- 复式楼485杰斐逊广场（伦纳德，大麦，特拉维斯，贝利和史密斯）不能出席请回复248-8522错过我们的聚会或不准时是犯罪485杰佛逊广场商务邀请函可以是正式或非正式的。
虽然邀请函通常通过信函方式发出，但目前像电子邮件、电话邀请等非正式邀请越来越被普遍使用。
对于大多数正式的场合，，最好提前三四周邀请客人。
如果你选择打电话邀请你的客人，再次提醒他们在两周前收集写作。
这是你的信息的几个原则：外地高管被邀请的会议在六到八个月钱晚上接待在四周前酒会在二到四周前正式的邀请通常是印刷在白色或白色优质纸。
一个公司可以使用任何他们想要用的颜色的纸张，只要它保持和提升公司的形象。
随着预印请柬你只需要填在空白处说什么在哪什么聚会给谁。
如果为了使计划更加周密，也可以在邀请函中加上请回复的字样，以及电话号码或联系地址。
在邀请函的左下角打印地址或电话号或者送回邀请函回复卡。
如果邀请函中包括“请于某日之前回复”的字样，则需要在规定日期前回复。
如果"唯一遗憾"印刷在邀请函的左下角，你需要通知主人如果你不能参加。
如果主人没有收到你的来信，你将被认为会参加。
如若邀请函上没有说明“邀请某某先生和朋友”，不要向邀请方要求带同伴。
最有可能的是，主人只准备了他邀请的人的足够的食物和饮料。
一个不请自来的朋友可能会给大家一个尴尬的局面。
21世纪大学实用行业英语综合教程Unit 1
Chinese Version
市场供给—— 产品、服务和体验
市场提供产品、服务、信息、体验的组合体来满足人们的 需要和欲望。
市场供给包括产品和服务。服务——所销售的是一种无形 的活动或利益，且不会导致所有权的变化。
营销短视症是指公司过度重视自己的产品，而忽视潜在的 顾客需要。
Words & Phrases
Chinese Version
很快简单的交易就变得难以办到了。以货易货制度意味 着太多的实际货物要移动。于是人们发明了钱。在金钱发明 前，一个人的工资是以几只鸡或几头猪的形式发的，无法找 零。发明钱之后，可以售卖商品或服务换取现金，然后用现 金购买所需要的东西。人们现在也还是靠钱。金钱帮助人们 快速方便地购买和出售商品或服务。
fulfil / intangible / myopia /
/ v.完成，实现 / a.无形的；不可触摸的
/ n. 近视
Notes
marketing myopia:营销近视症。这是著名的市场营销专家、美 国哈佛大学管理学院李维特（Theodore Levitt）教授在1960年 提出的一个理论。营销近视症就是不适当地把主要精力放在 产品上或技术上，而不是放在市场需要（消费需要）上，其 结果导致企业丧失市场，失去竞争力。这是因为产品只不过 是满足市场消费需要的一种媒介，一旦有更能充分满足消费 需要的新产品出现，现有的产品就会被淘汰。同时消费者的 需求是多种多样的，且不断在变化，并不是所有的消费者都 偏好于某一种产品或价高质优的产品。
go to great lengths 竭尽全力
Market offerings — products, services, and experiences 9 Needs and wants are fulfilled through market offerings — some combination of products, services, information, or experiences offered to a market to satisfy a need or want. 10 Market offerings include products and services — activities or benefits offered for sale that are essentially intangible and do not result in the ownership of anything. 11 Marketing myopia occurs when a company becomes so taken with their own products that they lose sight of underlying customer needs.
新编商务英语综合教程第二版Unit 1.ppt
➢ outrageous: unacceptable or shocking 令人无法接受的； 令人震惊的
➢ emission: the release of something such as gas or radiation into the atmosphere 排放
➢ conventional: (a method or product) usually used or in use for a long time 传统的（方法或产品等）
Reminder advertisement strategy aims to stimulate repeated purchase of products or services.
Any advertising strategy is emerged from the analysis of market situation. If a product class is mature and the company is the market leader but the brand usage is low, there should be a proper strategy to stimulate more usage.
with, log on to; II.. in pursuit of, boast of, on the floor of,
take sth in stride.
— Useful Structures: over… years, … put … spin on at the expense of no wonder
➢ conviction: a strong belief or opinion坚定的信念 ➢ constitute: to form or compose 组成，构成 ➢ copywriter: a person whose job is to write the texts for
商务英语初级教程1-4课件
Introduction to Business Eng lish
基础知识
学习商务英语的基础知识， 包括语法和词汇。
商务术语
掌握常见的商务术语，以便 在工作中有效沟通。
沟通技巧
学习在商务环境中进行有效 沟通的技巧和策略。
Greeting s and Introductions
商务问候
学习在商务场合中进行问候和介 绍的方式。
商务英语初级教程1-4课 件
欢迎来到商务英语初级教程1-4课件！在这个课程中，我们将介绍商务英语的 基础知识，包括问候和自我介绍、公司结构和部门、工作和责任、办公设备 和用品、电话礼仪和用语、电子邮件写作和礼仪、给予和接受指示、预约和 安排会议、旅行和交通、预订酒店和餐厅、谈判和讨价还价、演讲技巧和技 巧、商务文化和礼仪、商务函电写作技巧、全球商务和跨文化交流。
指令应该准确、简洁和易于理解。
积极反馈
2
提供及时的积极反馈，以便员工理解他
们的工作，并改进。
3
沟通技巧
了解有效沟通的技巧，以确保指令得到 正确的执行。
办公用品
掌握办公用品的常见名称和用 途，如文件夹和笔记本。
节能环保
学习如何在办公环境中实施节 能和环保措施。
Telep ho ne Etiq uette and Phrases
接听电话
学习接听电话的礼仪和常用 用语。
电Hale Waihona Puke 转接了解如何正确转接电话，并 提供准确的信息。
电话会议
掌握电话会议的礼仪和注意 事项。
会议礼仪
了解商务会议的礼仪要求和注意 事项。
名片交换
掌握正确的名片交换礼仪，以展 示专业形象。
C om pany S tructure and D epartm ents
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VI. Teaching aids: a disc player and the disc
V. Teaching length: 90 minutes
IV. Teaching procedure:
Step1. Greet the class and announce the tasks for the periods.
Step4. Play the disc for the class to listen for the answers to the 5 questions in Task2. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes)
Step7. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task5. (15 minutes) Step8. Present the 5 questions in Task6. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words in the questions. (3 minutes)
Step13. Summary.
Step14. Assignments:
To learn the new words and expressions in the two conversations; To review the social etiquette for entertaining clients.
Intensive Reading
I. Teaching objectives
Ss are expected to learn to: listen for specific information about etiquette for entertaining clients; listen for specific information to fill in the gaps in the conversations; retell the main points heard; role-play and practice in the everyday life social etiquette for entertaining clients.
Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes)
Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)
II. Teaching focus:
To arn and practice social etiquette for entertaining clients
III. Teaching difficulty
To listen for gist and specific information
Unit 1 Meeting and Entertaining Clients
Listening and speaking Intensive Reading Fast reading and Case Study Grammar and Writing
Listening and speaking
Step2. Lead-in Questions (3minutes) Step3. Present the 5 questions in Task2. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words in the questions. (3 minutes)
Step9. Play the disc for the class to listen for the answers to the 5 questions in Task6. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes)
Step10. Play the disc for the class to listen again and fill in the gaps in Task5. (5 minutes) Step11. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes) Step12. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task8. (15 minutes)