商务英语翻译 (第4讲)
商务英语4各单元的课文翻译
Unit 1Hard Sell around the Photocopier应当高度重视复印机旁的非正式沟通Sociologists have long recognized that businesses of less than 200 individuals can operate through the free flow of information among the members. Once their size exceeds this figure, however, some kind of hierarchical structure or line management system is necessary to prevent total chaos resulting from failures of communication. Imposing structures of this kind has its costs: information can only flow along certain channels because only certain individuals contact each other regularly; moreover, the lack of personalized contacts means that individuals lack that sense of personal commitment that makes the world of small groups go round. Favours will only be done when there is a clear quid pro quo, an immediate return to the giver, rather than being a matter of communal obligation. Large organizations are less flexible.一直以来，社会学家认为一项规模小于200人的事业，可以通过成员间自由的信息沟通而正常运转。
商务英语翻译4.1商务信函的翻译_OK
3. Please quote us your lowest price for walnuts. 请向我方报核桃最低价。
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4.3.3 报盘
Thank you for your enquiry of May 11. We confirm having received your sample. We have carefully examined the sample and can assure you that we are able to produce articles of identical type and quality. Based on your annual requirements, we offer as follows: Plastic Zipper 3#: 1,000 dozen USD 1.2/dz Metal Zipper 2#: 2,000 dozen USD 0.8/dz Net price, FOB Fuzhou The above items for which we have quoted are made of very best quality material and can be supplied in a range of designs and colors.
莎莉
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实训任务 案例二：报盘/复函 （答案）
Dear John, It was a pleasure to receive your letter of 9 August inquiring about
商务英语的翻译
3 online book stores battle on low-prices, regular shops suffer3网上书店的战斗些便宜,定期商店受到影响Three leading o nline retailers in China - Dangdang.co m, 360buy.co m and - are locked in a battle on lo w price books, leading to a decline in book sales in regular shops, acco rding to media reports.据媒体报导，中国三大网上零售商当当网,360 和在一次竞争中锁定低价格的书,导致了正规商店的书销量下降了。
China's biggest o nline B2C (Business-to-Custo mer) consumer products retailer 360buy.co m launched a marketing campaign claiming to be "20 percent lower than other online book retailers" Tuesday, taking its profit margin to zero or minus. Liu Qiangdong, CEO of 360buy.co m, said in his microblo g that theco mpany will co ntinue the price battle even if books are given away fo r free, acco rding to a National Business Daily repo rt.礼拜二，中国最大的在线B2C(Business-to-Customer)消费产品零售商360 发起了一个营销活动自称是“20%低于其它网上图书零售商“,以其利润率为零或减。
高级商务英语1-UNIT-4-翻译
今年1月，史蒂夫•乔布斯(Steve Jobs)走上旧金山芳草地艺术中心(Yerba Buena Center)的舞台发布iPad，完成了现代商业史上最引人注目的一次复出。
It wasn’t simply a matter of the illness that had sidelined him for half the year before, leaving him severely emaciated and eventually requiring a liver transplant. Little more than a decade earlier, both Mr Jobs’ career and Apple, the company he had co-founded, were widely considered washed up, their relevance to the future of technology written off both in Silicon Valley and on Wall Street.
然而，到了今年初，苹果已然重生。在1月份的发布会之前，即使是按照乔布斯自己的苛刻标准衡量，外界对苹果的期望程度也是异乎寻常的。
Critics often talk disparagingly of the “reality distortion field” generated by the Apple boss: his ability to convince onlookers that technologies that would seem unformed in other hands have reached a peak of perfection at Apple. Generating this suspension of disbelief is essential to stirring up demand for gadgets most consumers had no idea they needed, and is an art form of which Mr Jobs has long been the acknowledged master.
高级商务英语1UNIT4翻译
To critics, this is the dark side of Mr Jobs’ perfectionism. Dependent on Apple’s good graces, new ideas could be stifled. Google, once an ally, has positioned itself as the anti-Apple: a company that has drawn on the openness of the web itself as the model for its own smartphone software.
对于F•斯科特•菲茨杰拉德(F. Scott Fitzgerald)广为流传的名言（美国人的生命中没有第二幕）而言，没有比这更坚决的反驳了。乔布斯首次登上报纸头条时，甚至比现在的马克•扎克伯格(Mark Zuckerberg)还要年轻。早在书呆子备受追捧之前，由于在普及个人电脑(PC)中发挥的关键作用，以及苹果在华尔街的成功上市（当时乔布斯年仅25岁），乔布斯就成为了科技界的第一个摇滚明星。
如今，三十年过去了，乔布斯成为了在塑造世纪之交的世界中居功至伟的美国西海岸的几大科技巨头之一。他的老对手比尔•盖茨(Bill Gates)或许更富有，而且在盖茨的事业巅峰时期，凭借其在PC软件领域的垄断，可以说盖茨的影响力比乔布斯更大。但盖茨已经离开了舞台，将其余生和财富奉献给慈善事业。如今，乔布斯才是焦点所在。
这些年来，在苹果针对微软的所有打击中，没有一次比得过iPad的巨大成功造成的冲击。近十年前，盖茨自己也开发过一款平板电脑，但由于需要用笔在屏幕上写字，并且采用与PC一样的界面，该产品并未带动多少需求。
《商务英语翻译(四)》
年级 班级 学号 姓名 座位号……○……题……○……不……○……得……○……超……○……过……○……此……○……密……○……封……○……线…○…云南外事外语职业学院2018-2019学年第一学期 2016级三年制《商务英语翻译（四）》期末考试试卷B☆：考生作答前应检查是否有缺页、白页，以防漏答。
一、请写出每个题中delicate 的意思,并翻译出整个短语。
（本大题20分，每小题2分。
）1. delicate skin2. .delicate porcelain3. .delicate upbringing.4. .delicate living5. .delicate health6. .delicate stomach7. .delicate vase8. .delicate diplomatic question9. .delicate difference10..delicate ear for music二、阅读文章，并按要求完成以下题目（本大题28分，每小题2分。
）I got on horseback within ten minutes after I got your letter. When I got to Canterbury, I got a chaise for town, but I got wet through,and have got such a cold that I shall not get rid of it in a hurry. I got to the treasury about noon,but first of all got shaved anddressed.I soon got into the secret of getting a memorial before the Board, but I could not get an answer then; however I got intelligence from a message that I should get one next morning.短文中get 的意思是;（ ）1. I got on horseback within ten minutes after I got your letterA. 接到B. 骑马C. 到达D. 换乘（ ）2. I got on horseback within ten minutes after I got your letterA. 接到B. 骑马C. 到达D. 换乘 （ ）3. When I got to CanterburyA. 接到B. 骑马C. 到达D. 换乘 （ ）4. I got a chaise for townA. 接到B. 骑马C. 到达D. 换乘（ ）5. but I got wet through, and have got such a cold that I shall not get rid of it in a hurryA. 淋雨B.患了C. 痊愈D. 到达（ ）6. but I got wet through, and have got such a cold that I shall not get rid of it in ahurryA. 淋雨B.患了C. 痊愈D. 到达（ ）7. but I got wet through, and have got such a cold that I shall not get rid of it in a hurry 。
商务英语Chapter 4
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Three The Main Contents of Business Negotiation
Notes on the Text
1 .Having an inflexible strategy and limited tactics will almost instantly bring negotiations to an unproductive close. 2. Being able to “think on your feet" will go a long way toward success at the negotiation table. 3. Time zone changes，language problems，and legal wrangling can be major distractions from the goals set forth in the strategy. 4. Many an executive has returned from an overseas negotiation with nothing achieved according to the preplan. 5. Negotiation can be a very stressful affair, and there will be moments when it hardly seems worth the effort.
Chapter Four The Basic Qualities of Business Negotiators
Learning Focus学习要点
1 .Understand the importance of negotiation. 理解谈判的重要性。 2. Comprehend deeply about the qualities of a good negotiator. 深人了解优秀谈判人员需要具备的素质。 3. Know how to develop the qualities in business negotiation. 了解如何培养自己的谈判素质。 4. Know how to be a qualified negotiator. 知道怎样做一名合格的谈判者。 5. Read the text extension freely. 熟读拓展课文。
商务英语 unit4
Unit 4 Office Routines
• 9. As a new employee at your level, you get seven days of annual vacation, along with ten sick days and five personal days.
Unit 4 Office Routines
• A: That’s great! Oh, the meeting-room you showed meu are right. It has all the equipment for presentation there----- the slide projector, the overhead projector, notebook computers, and of course some televisions. And we also have a wonderful video conference room. With it, we can talk with the clients from the different part of the world at the same time.
• A: Yes, that’d be fine. • B: OK, I’ll confirm with you later. • A: Thanks, Mary. • B: No problem.
Unit 4 Office Routines
• Useful Structures • 1. We need to clock in and clock out. • 2. Our office hours are from 10 am to 6