电子商务三创赛
三创赛可行性分析
三创赛可行性分析三创赛，全称为全国大学生电子商务“创新、创意及创业”挑战赛，是激发大学生兴趣与潜能，培养大学生创新意识、创意思维、创业能力以及团队协同实战精神的学科性竞赛。
以下将对其可行性进行详细分析。
一、市场需求与前景在当今数字化、信息化的时代，电子商务领域呈现出蓬勃发展的态势。
消费者对于便捷、个性化的购物体验需求不断增长，企业对于创新的营销模式和高效的运营管理也有着迫切的需求。
三创赛聚焦于电子商务领域，鼓励学生从创新、创意及创业的角度提出解决方案，具有很强的现实意义和市场需求。
随着互联网技术的不断进步，电子商务的应用场景不断拓展，涵盖了零售、金融、医疗、教育等众多行业。
这为三创赛的参赛项目提供了广阔的发展空间和潜在的商业机会。
同时，国家对于创新创业的大力支持，也为优秀的三创项目提供了政策扶持和资金支持，进一步增加了项目成功落地的可能性。
二、竞赛目标与定位三创赛的目标是培养大学生的创新能力、实践能力和创业精神，促进高校产学研结合，推动电子商务产业发展。
其定位明确，与高校教育的目标相契合，能够为学生提供一个将理论知识应用于实践的平台，同时也有助于高校发现和培养具有创新创业潜力的优秀人才。
通过参与三创赛，学生能够锻炼自己的团队协作能力、沟通能力、问题解决能力等综合素质，提升自己在就业市场上的竞争力。
对于高校来说，三创赛能够提高学校的知名度和美誉度，促进教学改革和课程创新，加强与企业的合作与交流。
三、竞赛组织与管理三创赛通常由高校、行业协会和企业共同主办，具有完善的组织架构和管理机制。
竞赛组委会负责制定竞赛规则、组织评审、宣传推广等工作，确保竞赛的公平、公正、公开。
在竞赛流程方面，一般包括报名、初赛、复赛、决赛等环节，每个环节都有明确的时间节点和评审标准。
初赛和复赛主要通过线上评审的方式进行，决赛则通常采用线下答辩的形式，让参赛团队能够充分展示自己的项目成果和团队风采。
此外，竞赛还会邀请来自高校、企业和行业协会的专家组成评审团队，确保评审的专业性和权威性。
校园电子商务三创赛作品
校园电子商务三创赛作品
科技日新月异，要做好校园电子商务，需从多个方面入手。
首先，就是校园电子商务的宣传和推广，使之更加多元化，从而获得更多用户。
我们
可以在校园内广泛宣传校园电子商务的支付方式，通知学生都有一个校园电子商务支付账号，这样学生就可以支付商品购买之用，也可以帮助学校线上请人餐消费的之用，账号的
统一支付，可以使得支付管理更加便捷。
其次，就是校园电子商务的交易流程。
我们可以采用比较的多的可视化的交易模式，
让校园内的商家和购物者之间有一个快速、用户友好的交易流程。
这样，购物者就可以通
过简单的单击，完成商品的购买，而商家则可以根据购买需求，做出合理的定价，从而为
学校电子商务带来更大的利润。
最后，我们可以采取一些营销策略，提高校园电子商务的知名度和校园电子商务的支
付效率。
比如，我们可以在校园内各个活动中传播校园电子商务的宣传，比如通过乞丐进
行的众筹、社团的散发小礼物等方式，以此来帮助推广、令更多的学生使用校园电子商务。
最后，我们还可以结合研究生、女生等特殊群体的需求，推出特殊优惠活动，吸引他
们使用校园电子商务。
这样做的话，可以改善校园内支付、安全性等方面的问题，以及满
足更多的学生的需求。
从以上的分析可以看出，我们可以改进和提高校园电子商务，宣传推广、合理的交易
流程，以及设计一些有针对性的营销活动，可以帮助我们在校园内更有效的推广运营，以
此来帮助学生们快速、安全的支付，并实现校园电子商务的可持续发展。
三创赛赛事总结报告范文(3篇)
第1篇一、前言全国大学生电子商务“创新、创意及创业”挑战赛（以下简称“三创赛”）自2009年启动以来，已成功举办13届。
本届赛事以“激发创新潜能，培育创业精神”为主题，旨在通过竞赛形式，激发大学生的创新意识、创意思维和创业能力，培养适应新时代发展需求的创新型人才。
以下是对第十三届三创赛的赛事总结报告。
二、赛事背景与目标1. 赛事背景：- 政策支持：教育部委托教育部高校电子商务类专业教学指导委员会主办，得到各级政府和社会各界的广泛支持。
- 市场需求：随着互联网、大数据、人工智能等技术的快速发展，电子商务领域对创新型人才的需求日益增长。
2. 赛事目标：- 激发创新潜能：鼓励大学生在电子商务领域开展创新实践，培养创新思维和创新能力。
- 培育创业精神：引导大学生将创新成果转化为创业项目，提升创业意识和创业能力。
- 提升综合素质：通过竞赛，提高大学生的团队协作、沟通表达、项目管理等综合素质。
三、赛事组织与实施1. 组织机构：- 主办单位：教育部高校电子商务类专业教学指导委员会- 承办单位：相关高校- 协办单位：企业、行业组织等2. 赛事流程：- 常规赛：参赛队伍提交项目计划书，经评审后进入决赛。
- 实战赛：参赛队伍在规定时间内完成电子商务项目，并进行答辩。
3. 赛事亮点：- 赛事规模：本届赛事共有13万多支队伍参赛，参赛人数超过30万人。
- 参赛项目：涵盖电商、物联网、大数据、人工智能等多个领域。
- 国际化程度：吸引了来自世界各地的优秀团队参赛。
四、赛事成果与影响1. 成果展示：- 优秀项目：本届赛事评选出了一批优秀项目，包括电子商务平台、智能硬件、大数据应用等。
- 成果转化：部分优秀项目已成功转化为创业项目，实现商业化运营。
2. 社会影响：- 提升大学生创新创业能力：通过赛事，培养了大批具有创新精神和创业能力的大学生。
- 推动电子商务产业发展：为电子商务行业输送了大量优秀人才，推动了产业发展。
- 加强校企合作：促进了高校与企业之间的交流与合作，为人才培养提供了有力支持。
三创赛三农电子商务计划书
三创赛三农电子商务计划书目录：一、背景介绍二、市场分析三、竞争优势四、运营模式五、商品策略六、营销推广七、供应链管理八、风险与挑战九、盈利模式十、发展规划一、背景介绍随着社会经济的发展，农业在国民经济中的比重逐渐减小，农村人口流失加剧，农业发展面临着诸多问题。
为了改善农民生活，促进农业现代化，三创赛农电子商务计划应运而生。
二、市场分析目前，农产品市场需求旺盛，但农民的销售渠道较窄，价格也往往受到中间环节的影响。
通过搭建农电子商务平台，可以直接连接农民与消费者，解决农产品销售问题。
三、竞争优势三创赛农电子商务计划与其他农电商平台相比，具有以下竞争优势：1）专注于农产品销售，能够提供更有针对性的服务；2）与农民合作，掌握更多优质农产品资源；3）倡导绿色环保和健康生活，迎合当下消费趋势。
四、运营模式三创赛农电子商务计划采用合作社+线上平台的模式。
通过与农户合作，收集农产品信息，并在平台上进行展示和销售。
用户下单后，由合作社负责发货和物流配送。
五、商品策略三创赛农电子商务计划将重点推广优质、绿色、有机的农产品。
通过与农民建立长期合作关系，确保商品质量和供应稳定性，提高用户的购买信任度。
六、营销推广三创赛农电子商务计划将通过多种渠道进行营销推广，包括社交媒体宣传、线下农产品展销、农产品众筹等方式，吸引更多消费者关注和购买。
七、供应链管理三创赛农电子商务计划将建立完善的供应链管理系统，提高商品的运输效率和库存管理水平，确保商品及时、安全地送达消费者手中。
八、风险与挑战运营任何项目都存在风险与挑战，三创赛农电子商务计划也不例外。
可能面临的风险包括市场竞争激烈、农产品质量问题、物流配送延误等。
需要进行全面的风险评估和应对策略。
九、盈利模式三创赛农电子商务计划的盈利主要来自于农产品销售中的利润差价、平台佣金和广告费用。
通过精细管理和有效控制成本，实现可持续发展和盈利。
十、发展规划三创赛农电子商务计划将逐步扩大合作范围，拓展市场影响力。
电子商务三创大赛特等奖作品
电子商务三创大赛特等奖作品近年来，随着互联网的迅速发展和普及，电子商务已经成为了推动经济增长的一股强劲力量。
为了激励和鼓励创新，电子商务三创大赛应运而生。
本文将介绍一位参赛选手的作品，该作品获得了电子商务三创大赛的特等奖。
这位参赛选手的作品名为“SmartBuy”，它是一个基于人工智能技术的智能购物平台。
通过对大数据的分析和用户个性化需求的识别，该平台为用户提供个性化的产品推荐和购物体验。
首先，该作品利用先进的数据挖掘和分析技术，收集和整理了海量的商品信息和购物历史数据。
通过对这些数据的分析，平台可以快速准确地了解用户的购买偏好、消费习惯和个性化需求。
其次，该作品运用了人工智能技术，通过深度学习和机器学习算法，对用户的个性化需求进行识别和分析。
平台可以根据用户的购物历史、浏览记录以及社交媒体的信息，准确地推测用户的兴趣和需求，并将相关的产品推荐给用户。
此外，该作品还提供了智能购物助手功能。
用户可以通过语音或文字与助手进行交流，告诉助手自己的购物需求和偏好，助手会根据用户的要求提供相应的产品和服务。
另外，该作品还引入了区块链技术，确保了交易的安全性和可信度。
通过区块链技术，每一笔交易都被记录在一个分布式的账本中，任何人都可以验证交易的真实性，从而防止欺诈和虚假交易的发生。
最后，该作品充分考虑到用户的体验和便捷性。
用户可以通过手机App或网页端访问该平台，并且可以根据自己的喜好选择不同的界面和功能模块。
同时，平台还提供了多种付款方式和快速配送服务，以保证用户的购物体验。
通过这些创新的技术和功能，该作品成功地提升了用户的购物体验和便捷性，实现了个性化推荐和智能化购物。
它的成功不仅为电子商务行业带来了新的发展机遇，也对其他相关行业的创新产生了积极的影响。
总的来说，电子商务三创大赛是一个激发创新力量的平台，这位参赛选手的作品“SmartBuy”获得了该比赛的特等奖，是对其创新能力和技术实力的肯定。
通过该作品，我们可以看到电子商务行业融合了人工智能、大数据和区块链等先进技术的巨大潜力，未来的发展前景令人期待。
情系三农--大学生电子商务三创赛获奖作品
第二届全国大学生电子商务“创新、创意及创业”挑战赛赛区作品创新创意创业作品编号：_____CQB091_____参赛学校：___邮电大学__作品名称: ______情系三农____团队名称：_____梦之队______指导老师：____王亚红_______团队成员：_明娃_何秉轩_栋_程林_晋丞_2010年11月作品信息表目录三创概要一项目的执行容````````````````````````````````````````````````````````````5 二项目的发展前景````````````````````````````````````````````````````````````5 三运营的核心模式````````````````````````````````````````````````````````````6 四项目的执行优势````````````````````````````````````````````````````````````6 五项目的可行性````````````````````````````````````````````````````````````````````` ```6六项目的总结````````````````````````````````````````````````````````````````````` ``````7第一章市场分析1.1整体市场容量及前景```````````````````````````````````````````````````````````71.1.1总体网民规模`````````````````````````````````````````````````````````````71.1.2中国水果行业数量规模`````````````````````````````````````````````````71.2目标市场分析``````````````````````````````````````````````````````````````71.2.1网络社区交友````````````````````````````````````````````````````````````71.2.2中国水果行业电子商务发展阶段````````````````````````````````````81.3目标用户的分析```````````````````````````````````````````````````````````91.3.1用户分析``````````````````````````````````````````````````````````````````9 1.4市场趋势和机会`````````````````````````````````````````````````````````````````91.4.1市场趋势``````````````````````````````````````````````````````````````````9 1.4.2市场机会```````````````````````````````````````````````````````````````````````9第二章运营方案2.1公司理念````````````````````````````````````````````````````````````````````` ``````92.2公司目标````````````````````````````````````````````````````````````````````` ``````92.3发展战略````````````````````````````````````````````````````````````````````` ``````102.3.1整合用户服务与社区服务`````````````````````````````````````````````````102.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````102.3.3逐步推广扩散``````````````````````````````````````````````````````````````112.4业务与赢利模式```````````````````````````````````````````````````````````````````112.4.1业务体系````````````````````````````````````````````````````````````````````1 12.4.2业务详述````````````````````````````````````````````````````````````````````1 12.4.3业务发展规划```````````````````````````````````````````````````````````````112.4.4盈利模式````````````````````````````````````````````````````````````````````1 1第三章项目实施方案3.1总体架构````````````````````````````````````````````````````````````````````` ``````123.2各部分容````````````````````````````````````````````````````````````````````` ````143.2.1资讯频道````````````````````````````````````````````````````````````````````` 14第四章网络推广方案4.1目标市场分析````````````````````````````````````````````````````````````````````` ``144.2目标群体的行为方式```````````````````````````````````````````````````````````````154.3的网络营销战略目标``````````````````````````````````````````````````````````154.3.1快速扩阶段````````````````````````````````````````````````````````````````154.3.2过滤时期````````````````````````````````````````````````````````````````````` 154.3.3稳定时期````````````````````````````````````````````````````````````````````` 154.4网络营销定位````````````````````````````````````````````````````````````````````` ``154.4.1搜索引擎定位````````````````````````````````````````````````````````````````154.4.2许可Email营销定位`````````````````````````````````````````````````````````164.4.3口碑传播定位`````````````````````````````````````````````````````````````````16 4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````164.5.1网络营销整体思路````````````````````````````````````````````````````````````164.5.2品牌推广思路``````````````````````````````````````````````````````````````````174.5.3搜索引擎营销``````````````````````````````````````````````````````````````````174.5.4社会化媒体营销```````````````````````````````````````````````````````````````174.5.5联盟广告``````````````````````````````````````````````````````````````````174.5.6其他网络营销方式`````````````````````````````````````````````````````````````174.5.7线下推广````````````````````````````````````````````````````````````````````` ```17第五章竞争分析5.1电子商务模式的分析````````````````````````````````````````````````````````````````17` 5.2五力分析````````````````````````````````````````````````````````````````````` `````````185.2.1五力分析总括``````````````````````````````````````````````````````````````````185.2.2五力分析详解``````````````````````````````````````````````````````````````````18第六章管理体系6.1公司文化````````````````````````````````````````````````````````````````````` `````````186.1.1文化基调````````````````````````````````````````````````````````````````````` ``186.1.2公司宗旨````````````````````````````````````````````````````````````````````` ```196.1.3核心价值理念``````````````````````````````````````````````````````````````````196.1.4基本价值观````````````````````````````````````````````````````````````````````` 196.1.5企业精神````````````````````````````````````````````````````````````````````` ```196.1.6品牌个性````````````````````````````````````````````````````````````````````` ```196.2组织结构````````````````````````````````````````````````````````````````````` ``````````196.3经营团队````````````````````````````````````````````````````````````````````` ``````````206.4人事制度````````````````````````````````````````````````````````````````````` ``````````206.5激励机制````````````````````````````````````````````````````````````````````` ``````````21第七章财务可行性分析7.1项目投资概括````````````````````````````````````````````````````````````````````` `````217.1.1资金结构与规模````````````````````````````````````````````````````````````````217.1.2其它资金来源```````````````````````````````````````````````````````````````````21 7.2主要财务假设和财务数据预估````````````````````````````````````````````````````````217.2.1主要财务假设```````````````````````````````````````````````````````````````````217.2.2财务数据预估费用估算````````````````````````````````````````````````````````217.3预计财务报表````````````````````````````````````````````````````````````````````` ```217.4财务比率分析````````````````````````````````````````````````````````````````````` ```227.4.1反映营业能力的财务比率````````````````````````````````````````````````````227.4.2反映盈利能力的财务比率````````````````````````````````````````````````````23第八章风险分析与规避8.1政策风险````````````````````````````````````````````````````````````````````` `````````238.1.1风险详述````````````````````````````````````````````````````````````````````` ``238.1.2应对措施````````````````````````````````````````````````````````````````````` ``238.2资源风险````````````````````````````````````````````````````````````````````` `````````238.2.1风险详述````````````````````````````````````````````````````````````````````` ``238.2.2应对措施````````````````````````````````````````````````````````````````````` ```248.3市场风险````````````````````````````````````````````````````````````````````` ``````````248.3.1风险详述````````````````````````````````````````````````````````````````````` ```248.3.2应对措施````````````````````````````````````````````````````````````````````` ```248.4技术风险````````````````````````````````````````````````````````````````````` ``````````248.4.1风险详述````````````````````````````````````````````````````````````````````` ```248.4.2应对措施````````````````````````````````````````````````````````````````````` ```248.5竞争风险````````````````````````````````````````````````````````````````````` ``````````248.5.1风险详述````````````````````````````````````````````````````````````````````` ```248.5.2应对措施````````````````````````````````````````````````````````````````````` ```248.6财务风险````````````````````````````````````````````````````````````````````` ``````````258.6.1风险详述````````````````````````````````````````````````````````````````````` ```258.6.2应对措施````````````````````````````````````````````````````````````````````` ```25附件一三农问题````````````````````````````````````````````````````````````````````` ````26附件二“三农”电子商务面临的挑战```````````````````````````````````````````````````27附件三服务“三农”的聚众式平台大有作为``````````````````````````````````29附件四“三农”电子商务建设已具备各种条件``````````````````````````````````````30附件五“三农”电子商务模式图解```````````````````````````````````````````````````31三创概要一项目的执行容我们主要是以区域性电子商务作为整个产业链条中的核心，企业可以通过区域性电子商务与水果电商协会相互联系，洽谈合作事项，通过电商协会带动农民共同致富，促使企业与农民直接签订单。
电子商务三创赛策划书
电子商务三创赛策划书电子商务三创赛策划书电子商务经常需要搞一些商业竞赛，下面就是店铺为您收集整理的电子商务三创赛策划书的相关文章，希望可以帮到您，如果你觉得不错的话可以分享给更多小伙伴哦！电子商务三创赛策划书一一、建设网站前的市场分析在国内电子商务并不成熟的现实下，服务并不规范，没有一个统一的商务网站标准，特别是本地区基本没有成熟的商务网站。
本企业在电子商务市场并不成熟的情况下进军电子商务市场，能在竞争并不激烈的情况下占领市场，扩大市场份额，以最快的速度实现盈利。
二、市场定位，功能定位前期类型：c2c，b2c，服务对象基于本地区市民，经营小商品，食品，书籍，软硬件等，类似于传统仓储型超市的网上超市，另建立小型二手市场平台。
后期类型：b2c，b2b，增强交易平台功能，增加企业交易、产品发布平台，扩大网上超市产品内容，从经营低价商品扩充到大件商品，高产值，高利润产品。
三、发展目标：初期：申请域名，申请贷款，吸收风险投资，制作网站。
联系isp，申请网络介入，购买服务器等软硬件设备。
6个月：建立网站，扩容网站内容，规范网站服务，吸引加盟营销商，使网站在本地区有一定知名度，建立服务网络，建立产品采购网络，建立产品配送网络，培训员工，产品采购、配送依托连锁超市等传统物流网络。
依托传统物流网络可以采用合作加盟等方式，可作为一个传统零售商的从属企业。
1年：在本地区有较强的知名度，能打出自己的品牌，在网站内容上有更进一步的充实，争取更多的加盟营销商，丰富网上超市的产品，并向高端产品发展。
吸纳投资，扩大经营范围，着手建立b2b商业交易平台。
实现网站盈利。
2年：达到本地区最大的几个电子商务网站之一，巩固市场份额，网站集成，b2b，b2c，c2c三种经营方式为一体，建设独立的物流体系，降低经营成本。
在巩固低端产品市场的同时，重心向高端产品发展，建立以高利润，高附加值产品为主的经营体系。
3年：收购产品供货企业，建设自己的产销体系，进一步降低产品成本。
三创项目简介怎么写
三创项目简介怎么写
一、“三创赛”简介
全国大学生电子商务“创新、创意及创业”挑战赛，简称“三创赛”，是激发大学生兴趣与潜能，培养大学生创新意识、创意思维、创业能力以及团队协同实战精神的学科性竞赛。
“三创赛”为高等学校落实教育部、财政部《关于实施高等学校本科教学质量与教学改革工程的意见》、开展创新教育和实践教学改革、加强产学研之间联系起到积极示范作用。
二、大赛题目来源
大赛强调理论与实践相结合，校企合作办大赛，本届大赛主题如下：
（1）三农电子商务（2）工业电子商务（3）跨境电子商务（4）电子商务物流（5）互联网金融（6）移动电子商务（7）旅游电子商务（8）校园电子商务（9）其他类电子商务。
三、参赛人员及队伍资格
1.参赛选手资格：参赛对象是经国家教育部批准设立的普通高等学校的在校大学生。
参赛学生需经所在学校教务处等机构审核通过后方可参赛，具备参赛资格。
高校教师既可以作为学生队的指导老师也可以作为混合队的队长或队员（但教师总数不能超过学生总数）参赛。
2.参赛队人数：参赛选手每人每年只能参加一个团队的竞赛，一个团队3-5人，其中一位为队长。
参赛队伍形式第一种是学生
队，要求队长和队员全部为全日制在校学生；另一种是师生混合队，要求队长必须为教师，队员中学生数量必须多于教师（比如，2个教师3个学生组成师生队）。
情系三农--大学生电子商务三创赛获奖作品
第二届全国大学生电子商务“创新、创意及创业”挑战赛重庆赛区作品创新创意创业作品编号：_____CQB091_____参赛学校：___重庆邮电大学__作品名称: ______情系三农____团队名称：_____梦之队______指导老师：____王亚红_______团队成员：_李明娃_何秉轩_谢栋_程林_范晋丞_2010年11月作品信息表目录三创概要一项目的执行内容````````````````````````````````````````````````````````````5 二项目的发展前景````````````````````````````````````````````````````````````5 三运营的核心模式````````````````````````````````````````````````````````````6 四项目的执行优势````````````````````````````````````````````````````````````6 五项目的可行性````````````````````````````````````````````````````````````````````````6 六项目的总结```````````````````````````````````````````````````````````````````````````7 第一章市场分析1.1整体市场容量及前景```````````````````````````````````````````````````````````71.1.1总体网民规模`````````````````````````````````````````````````````````````71.1.2中国水果行业数量规模`````````````````````````````````````````````````7 1.2网站目标市场分析``````````````````````````````````````````````````````````````71.2.1网络社区交友````````````````````````````````````````````````````````````71.2.2中国水果行业电子商务发展阶段````````````````````````````````````8 1.3网站目标用户的分析```````````````````````````````````````````````````````````91.3.1用户分析``````````````````````````````````````````````````````````````````9 1.4市场趋势和机会`````````````````````````````````````````````````````````````````91.4.1市场趋势``````````````````````````````````````````````````````````````````9 1.4.2市场机会```````````````````````````````````````````````````````````````````````9 第二章运营方案2.1公司理念```````````````````````````````````````````````````````````````````````````9 2.2公司目标```````````````````````````````````````````````````````````````````````````9 2.3发展战略```````````````````````````````````````````````````````````````````````````102.3.1整合用户服务与社区服务`````````````````````````````````````````````````102.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````102.3.3逐步推广扩散``````````````````````````````````````````````````````````````11 2.4业务与赢利模式```````````````````````````````````````````````````````````````````112.4.1业务体系````````````````````````````````````````````````````````````````````112.4.2业务详述````````````````````````````````````````````````````````````````````112.4.3业务发展规划```````````````````````````````````````````````````````````````112.4.4盈利模式````````````````````````````````````````````````````````````````````11第三章网站项目实施方案3.1总体架构```````````````````````````````````````````````````````````````````````````12 3.2各部分内容`````````````````````````````````````````````````````````````````````````143.2.1资讯频道`````````````````````````````````````````````````````````````````````14第四章网络推广方案4.1目标市场分析```````````````````````````````````````````````````````````````````````14 4.2目标群体的行为方式```````````````````````````````````````````````````````````````15 4.3网站的网络营销战略目标``````````````````````````````````````````````````````````154.3.1快速扩张阶段````````````````````````````````````````````````````````````````154.3.2过滤时期`````````````````````````````````````````````````````````````````````154.3.3稳定时期`````````````````````````````````````````````````````````````````````15 4.4网络营销定位```````````````````````````````````````````````````````````````````````154.4.1搜索引擎定位````````````````````````````````````````````````````````````````154.4.2许可Email营销定位`````````````````````````````````````````````````````````164.4.3口碑传播定位`````````````````````````````````````````````````````````````````16 4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````164.5.1网络营销整体思路````````````````````````````````````````````````````````````164.5.2品牌推广思路``````````````````````````````````````````````````````````````````174.5.3搜索引擎营销``````````````````````````````````````````````````````````````````174.5.4社会化媒体营销```````````````````````````````````````````````````````````````174.5.5网站联盟广告``````````````````````````````````````````````````````````````````174.5.6其他网络营销方式`````````````````````````````````````````````````````````````174.5.7线下推广````````````````````````````````````````````````````````````````````````17第五章竞争分析5.1电子商务模式的分析````````````````````````````````````````````````````````````````17` 5.2五力分析``````````````````````````````````````````````````````````````````````````````185.2.1五力分析总括``````````````````````````````````````````````````````````````````185.2.2五力分析详解``````````````````````````````````````````````````````````````````18第六章管理体系6.1公司文化``````````````````````````````````````````````````````````````````````````````186.1.1文化基调```````````````````````````````````````````````````````````````````````186.1.2公司宗旨````````````````````````````````````````````````````````````````````````196.1.3核心价值理念``````````````````````````````````````````````````````````````````196.1.4基本价值观`````````````````````````````````````````````````````````````````````196.1.5企业精神````````````````````````````````````````````````````````````````````````196.1.6品牌个性````````````````````````````````````````````````````````````````````````19 6.2组织结构```````````````````````````````````````````````````````````````````````````````19 6.3经营团队```````````````````````````````````````````````````````````````````````````````20 6.4人事制度```````````````````````````````````````````````````````````````````````````````20 6.5激励机制```````````````````````````````````````````````````````````````````````````````21第七章财务可行性分析7.1项目投资概括``````````````````````````````````````````````````````````````````````````217.1.1资金结构与规模````````````````````````````````````````````````````````````````217.1.2其它资金来源```````````````````````````````````````````````````````````````````21 7.2主要财务假设和财务数据预估````````````````````````````````````````````````````````217.2.1主要财务假设```````````````````````````````````````````````````````````````````217.2.2财务数据预估费用估算````````````````````````````````````````````````````````217.3预计财务报表````````````````````````````````````````````````````````````````````````217.4财务比率分析````````````````````````````````````````````````````````````````````````227.4.1反映营业能力的财务比率````````````````````````````````````````````````````227.4.2反映盈利能力的财务比率````````````````````````````````````````````````````23第八章风险分析与规避8.1政策风险``````````````````````````````````````````````````````````````````````````````238.1.1风险详述```````````````````````````````````````````````````````````````````````238.1.2应对措施```````````````````````````````````````````````````````````````````````238.2资源风险``````````````````````````````````````````````````````````````````````````````238.2.1风险详述```````````````````````````````````````````````````````````````````````238.2.2应对措施````````````````````````````````````````````````````````````````````````248.3市场风险```````````````````````````````````````````````````````````````````````````````248.3.1风险详述````````````````````````````````````````````````````````````````````````248.3.2应对措施````````````````````````````````````````````````````````````````````````248.4技术风险```````````````````````````````````````````````````````````````````````````````248.4.1风险详述````````````````````````````````````````````````````````````````````````248.4.2应对措施````````````````````````````````````````````````````````````````````````248.5竞争风险```````````````````````````````````````````````````````````````````````````````248.5.1风险详述````````````````````````````````````````````````````````````````````````248.5.2应对措施````````````````````````````````````````````````````````````````````````248.6财务风险```````````````````````````````````````````````````````````````````````````````258.6.1风险详述````````````````````````````````````````````````````````````````````````258.6.2应对措施````````````````````````````````````````````````````````````````````````25附件一三农问题`````````````````````````````````````````````````````````````````````````26附件二“三农”电子商务面临的挑战```````````````````````````````````````````````````27附件三服务“三农”的聚众式平台大有作为``````````````````````````````````29附件四“三农”电子商务建设已具备各种条件``````````````````````````````````````30附件五“三农”电子商务模式图解```````````````````````````````````````````````````31三创概要一项目的执行内容我们主要是以区域性电子商务网站作为整个产业链条中的核心，企业可以通过区域性电子商务网站与水果电商协会相互联系，洽谈合作事项，通过电商协会带动农民共同致富，促使企业与农民直接签订单。
三创赛旅游电子商务计划书项目概述
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