(完整版)全国电子商务三创赛省赛优秀作品
(完整版)全国电子商务三创赛省赛优秀作品
中国礼品年增长速度超过了12%，不过，和许多“中国制造”的产业一样，中国礼品大部分集中在中低端市场，礼品的开发设计、知识产权保护、品牌营销都是我们亟须改善的软肋。
（2）礼品销售利润提成
这里的礼品销售提成包括两个方面，一个是对礼品生产企业的利润提成，一个是本公司的利润提成。
销售业务提成方面，我们实行利润延迟给付计划：由于部分礼品生产企业缺乏运作资金，我们会考虑到前期不收取任何费用的政策，帮助其开拓市场，促进商品销售。等到其成功在市场上站稳脚跟，有了利润之后，我们再进行性礼品生产企业30%的利润提成。
尽管人们的选择日趋多样化和个性化，如今，越来越多的人对富含文化信息的礼品情有独钟。其实，百姓青睐文化并非偶然。一些经济学专家表示，人们送礼会受到从众心理、广告诱导、对方需要等多种因素的影响，而这些因素与社会发展的程度息息相关。工业化程度越高，消费趋向越指向知识含量高趋向于精神层面的产品。
纵观如今的礼品市场，在传统礼品的基础上，新奇特“科技”出风头，人们更欣赏那些做工精致、时尚新颖、休闲浪漫、调侃诙谐的礼品。有的礼品已超越了一般礼品的概念，而被更多地赋予企业宣传促销的内容。
表2-2具体组织结构与人员工作分配表
部门/
岗位
负责人
职 责
总负责人
龙玲娟
1、完善各个部门工作计划，长短期预算，带领全体员工积极完成或超额完成工作指标。
2、完善的各部门各项规章制度及服务程序与标准，并督导实施。
3、推进网络代理加盟，网站合作事宜。
4、定期对下属部门进行绩效评估，激励员工努力工作，科学工作。
三创赛历年获奖作品
三创赛历年获奖作品自2010年起，三创赛成为我校学生创新创业的盛会，每年都吸引着大量优秀的作品参赛。
这些参赛作品既体现了学生的创新能力和实践能力，也展示了我校培养出的优秀人才的综合素质。
以下将就三创赛历年获奖作品进行回顾与总结，以充分展示我校学生的创新成果。
2010年第一届三创赛获奖作品是“智能家居控制系统”。
该作品由计算机学院的一支团队完成，通过与家居产品的联接，实现了对家电的智能控制。
对于智能家居领域的发展和相关技术的应用起到了积极的推动作用。
2012年的获奖作品是“智能指环”。
该作品由电子信息工程学院的学生团队研发，结合传感技术和信息处理技术，设计了一款可以实时监测身体健康状况并报警的智能指环。
这一作品在当时引起了广泛关注，并取得了很好的社会效益。
2014年的获奖作品是“智能校园导航系统”。
该作品由软件工程学院的学生团队设计开发，通过手机APP的方式，提供了校园导航、课程安排、校园资讯等功能，方便了师生的生活和学习。
这一作品的推出极大地提升了我校学生的生活质量和学习效率。
2016年的获奖作品是“虚拟现实教育应用系统”。
这一作品由信息工程学院的学生团队打造，利用虚拟现实技术，呈现逼真的教育场景，通过沉浸式学习，提高学生的学习兴趣和效果。
该作品不仅赢得了三创赛的冠军，也获得了广大师生的认可和推崇。
2018年的获奖作品是“智能健康监测系统”。
该作品由生命科学学院的学生团队设计，结合生命科学和信息技术，开发了一套可以实时监测个人健康状况并提供个性化健康建议的系统。
这一作品的出现对改善人们的健康状况和生活质量起到了积极的促进作用。
通过回顾与总结三创赛历年的获奖作品，我们可以看到，作为学生们的创新成果，这些作品不仅在技术层面上有所突破，而且在社会效益上也取得了很好的表现。
三创赛不仅提供了平台和机会给学生们展示自己的才华和能力，同时也推动了校园创新创业文化的发展。
相信在未来的三创赛中，我们会继续看到更多优秀的作品涌现，展现我校学生的创新力量。
电子商务大赛获奖作品
电子商务大赛获奖作品在当今数字化的时代，电子商务以其便捷、高效和创新的特点，深刻地改变了人们的生活和消费方式。
电子商务大赛作为一个展示创新成果和交流经验的重要平台，每年都会涌现出众多令人瞩目的获奖作品。
其中一个获奖作品是一款名为“智能购物助手”的应用程序。
这款应用的独特之处在于它能够通过深度学习算法和大数据分析，为用户提供个性化的购物建议。
它不仅仅是根据用户的购买历史和浏览记录来推荐商品，还能综合考虑用户的生活习惯、兴趣爱好以及当前的需求趋势，提供精准而贴心的购物方案。
比如，如果用户经常购买运动装备，且近期搜索了关于户外旅行的信息，该应用会推荐适合户外旅行的运动装备，并提供相关的搭配建议和使用技巧。
另一个获奖作品是一个专注于农产品的电子商务平台。
这个平台解决了农产品销售中的诸多痛点。
过去，许多农民面临着农产品滞销、价格波动大以及销售渠道单一等问题。
这个平台通过建立直接的供应链，将农民与消费者连接起来，减少了中间环节，既保证了农产品的新鲜度和品质，也让农民能够获得更合理的收入。
同时，平台还提供了农产品的溯源功能，消费者可以通过扫码了解农产品的种植、采摘、运输等全过程，增加了消费者对产品的信任度。
还有一个获奖作品是一套创新的电子商务物流解决方案。
在电商行业中，物流速度和服务质量一直是影响用户体验的关键因素。
这套方案引入了智能化的仓储管理系统和优化的配送路线规划算法。
仓储管理系统可以实现货物的自动分类、存储和检索，大大提高了仓库的运作效率。
配送路线规划算法则能够根据订单的地理位置和时间要求，智能规划出最优的配送路线，减少了运输时间和成本。
此外，该方案还提供了实时的物流跟踪服务，让消费者能够随时了解自己包裹的位置和预计到达时间。
这些获奖作品之所以能够脱颖而出，不仅仅是因为它们在技术上的创新，更在于它们对用户需求的深刻理解和对行业痛点的精准把握。
以“智能购物助手”为例，它的成功得益于对用户个性化需求的满足。
三创赛
三创赛全国大学生电子商务"创新创意创业＂挑战赛(以下简称"三创赛")就是由教育部高等学校电子商务专业教学指导委员会(以下简称教指委)面向全国高校(含港澳台地区)举办得大学生竞赛项目,就是教育部重点支持项目。
竞赛简介全国大学生电子商务“创新创意创业”挑战赛(以下简称“三创赛”)就是由教育部高等学校电子商务专业教学指导委员会(以下简称教指委）面向全国高校(含港澳台地区）举办得大学生竞赛项目，就是教育部重点支持项目。
“三创赛”在教育部高等教育司、国家发展与改革委员会高技术产业司、工业与信息化部信息化推进司、商务部信息化司、科技部高新技术发展及产业化司、团中央学生工作部等部委得指导下进行，也得到地方政府与广大企事业单位得积极支持与热烈响应,取得了圆满成功。
竞赛背景党得十七大报告明确提出,要实施扩大就业得发展战略,促进以创业带动就业。
通过开展三创赛活动,加强就业观念教育与创业教育,培养大学生得创意思维、创新意识与创业能力。
教育部、财政部《关于实施高等学校本科教学质量与教学改革工程得意见》指出,应当加强实践教学与人才培养模式改革创新,大力加强实验、实践教学改革。
通过开展“三创赛”,激发大学生得创业兴趣与潜能,在与企业项目接轨得实战过程中培养大学生得团队协作能力与创新精神。
随着我国电子商务支撑环境不断完善、应用模式不断拓展、创业浪潮持续高涨,我国电子商务得发展存在着巨大得创新空间。
由于电子商务创业得成本低、风险小、见效快,因此电子商务得创业实践也容易引进到高等学校电子商务专业得教学活动中，特别就是通过产学研结合等模式进行人才培养模式得综合改革。
从2009年开始,举办以“创新创意创业”为主题得全国大学生电子商务三创赛,营造出了产学研紧密结合得大学生实训实战氛围。
大学生通过竞赛挑战企业需求项目,激励创意、创新、创业热情,建立高校教育教学与社会经济发展紧密联系得立交桥。
竞赛宗旨电子商务就是一门实践性很强得新兴交叉复合专业学科,我国经济社会得发展也对创新型电子商务人才培养提出了迫切得需求,“三创赛”为大学生理论联系实际，学以致用,强化网络交互能力、团队协作能力、项目组织开发能力等大学生创新创业素质培养,在实践中学习、在实战中成长,提供了施展才华得广阔空间。
电子商务大赛一等奖作品
电子商务大赛一等奖作品1. 概述本文档介绍了我们团队在电子商务大赛中获得一等奖的作品。
我们的作品基于电子商务平台的设计和开发，实现了一套完整的电子商务解决方案，包括前端设计、后端开发、数据库管理等。
2. 方案设计2.1 目标我们的目标是设计一个功能强大、用户友好、易于扩展的电子商务平台，实现用户之间的交易以及商家与用户之间的沟通。
2.2 功能需求•用户注册与登录：用户可以注册新账号，并通过登录功能进行身份验证。
•商品展示：用户可以浏览各类商品，并查看商品详情。
•购物车：用户可以将感兴趣的商品加入购物车，并随时查看、编辑购物车中的商品。
•下单与支付：用户可以下单购买商品，并通过支付功能完成交易。
•评论与评分：用户可以对购买的商品进行评论和评分，并查看其他用户对商品的评价。
•商家入驻：商家可以通过平台申请入驻，并发布、管理自己的商品信息。
•订单管理：商家可以管理自己的订单信息，包括确认订单、发货、退货等功能。
2.3 技术选型我们使用了以下技术来实现我们的电子商务平台：•前端开发：使用Vue.js框架进行前端页面的设计和开发。
•后端开发：采用Node.js作为后端技术，与前端使用RESTful API进行数据交互。
•数据库管理：我们选择了MySQL作为存储后端数据的数据库。
3. 架构设计3.1 前端架构我们的前端架构采用MVC（Model-View-Controller）模式，将核心逻辑和数据分离，使前端页面更易于维护和扩展。
•模型（Model）：数据模型用来存储和管理前端页面所需要的数据，与后端进行数据交互。
•视图（View）：前端页面以视图的形式展示给用户，并与用户进行交互。
•控制器（Controller）：控制器负责业务逻辑的处理和调度，根据用户的操作更新模型和视图。
3.2 后端架构我们的后端架构遵循三层架构模式，将业务逻辑与数据访问进行了分离。
•表现层：负责处理请求和响应，通过RESTful API与前端进行数据交互。
关于公布全国高校首届电子商务“三创”挑战赛江西赛区获奖名单和
附件一：
全国高校首届电子商务“三创”挑战赛江西赛区参赛队获奖名单
高职高专组
附件二：
全国高校首届电子商务“三创”挑战赛江西赛区最佳指导教师名单本科组：
高职高专组：
附件三：
全国高校首届电子商务“三创”挑战赛江西赛区优秀指导教师名单
高职高专组：
附件四:
全国高校首届电子商务“三创”挑战赛江西赛区优秀班集体获奖名单
1、江西师范大学2007级电子商务班
2、南昌大学2007级电子商务1班
附件五：
全国高校首届电子商务“三创”挑战赛江西赛区优秀组织奖获奖名单
本科组：
1、江西师范大学
2、南昌大学
高职高专组：
1、江西外语外贸职业学院
2、新余高等专科学校。
三创赛作品
科技创新项目的实现过程
01 项目策划
• 分析科技解决社会问题的途径 • 确定人工智能医疗辅助诊断系统的研究方向
02 项目实施
• 开发基于人工智能的诊断系统 • 利用大数据和机器学习技术提高准确率
03 项目成果
• 完成医疗辅助诊断系统原型 • 撰写项目报告及论文
社会创业项目的实现过程
项目策划
• 分析社会创业的市场需求 • 确定环保科技公司的研究方向
影响
• 提高社会对社会创业的关注度 • 促进环保科技公司的发展
价值
• 解决社会问题 • 促进经济发展
07
参赛心得与体会
参赛过程中的心得体会
创新思维的培养
• 善于发现问题 • 勇于提出解决方案
实践能力的提高
• 项目策划和实施 • 团队协作和沟通
与其他参赛者的交流与合作
学习其他参赛者的优点
• 取长补短 • 互相学习
作品的影响和价值
创新创意项目的影响和价值
影响
• 提高社会对创新创意的关注度 • 促进智能垃圾分类系统的推广
价值
• 提高环保意识 • 促进可持续发展
科技创新项目的影响和价值
影响
• 提高医疗诊断水平 • 促进人工智能在医疗领域的应用
价值
• 提高医疗服务质量 • 降低医疗成本
社会创业项目的影响和价值
医疗辅助诊断系统原型
• 展示诊断流程 • 演示人工智能技术应用
项目报告及论文
• 阐述科技创新解决方案 • 分析项目实施过程及成果社Fra bibliotek创业项目的成果展示
环保科技公司成立
• 介绍公司业务范围 • 展示环保产品及技术
项目报告及论文
• 阐述社会创业解决方案 • 分析项目实施过程及成果
情系三农--大学生电子商务三创赛获奖作品
第二届全国大学生电子商务“创新、创意及创业”挑战赛重庆赛区作品创新创意创业作品编号：_____CQB091_____参赛学校：___重庆邮电大学__作品名称: ______情系三农____团队名称：_____梦之队______指导老师：____王亚红_______团队成员：_李明娃_何秉轩_谢栋_程林_范晋丞_2010年11月作品信息表目录三创概要一项目的执行内容````````````````````````````````````````````````````````````5 二项目的发展前景````````````````````````````````````````````````````````````5 三运营的核心模式````````````````````````````````````````````````````````````6 四项目的执行优势````````````````````````````````````````````````````````````6 五项目的可行性````````````````````````````````````````````````````````````````````````6 六项目的总结```````````````````````````````````````````````````````````````````````````7 第一章市场分析1.1整体市场容量及前景```````````````````````````````````````````````````````````71.1.1总体网民规模`````````````````````````````````````````````````````````````71.1.2中国水果行业数量规模`````````````````````````````````````````````````7 1.2网站目标市场分析``````````````````````````````````````````````````````````````71.2.1网络社区交友````````````````````````````````````````````````````````````71.2.2中国水果行业电子商务发展阶段````````````````````````````````````8 1.3网站目标用户的分析```````````````````````````````````````````````````````````91.3.1用户分析``````````````````````````````````````````````````````````````````9 1.4市场趋势和机会`````````````````````````````````````````````````````````````````91.4.1市场趋势``````````````````````````````````````````````````````````````````9 1.4.2市场机会```````````````````````````````````````````````````````````````````````9 第二章运营方案2.1公司理念```````````````````````````````````````````````````````````````````````````9 2.2公司目标```````````````````````````````````````````````````````````````````````````9 2.3发展战略```````````````````````````````````````````````````````````````````````````102.3.1整合用户服务与社区服务`````````````````````````````````````````````````102.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````102.3.3逐步推广扩散``````````````````````````````````````````````````````````````11 2.4业务与赢利模式```````````````````````````````````````````````````````````````````112.4.1业务体系````````````````````````````````````````````````````````````````````112.4.2业务详述````````````````````````````````````````````````````````````````````112.4.3业务发展规划```````````````````````````````````````````````````````````````112.4.4盈利模式````````````````````````````````````````````````````````````````````11第三章网站项目实施方案3.1总体架构```````````````````````````````````````````````````````````````````````````12 3.2各部分内容`````````````````````````````````````````````````````````````````````````143.2.1资讯频道`````````````````````````````````````````````````````````````````````14第四章网络推广方案4.1目标市场分析```````````````````````````````````````````````````````````````````````14 4.2目标群体的行为方式```````````````````````````````````````````````````````````````15 4.3网站的网络营销战略目标``````````````````````````````````````````````````````````154.3.1快速扩张阶段````````````````````````````````````````````````````````````````154.3.2过滤时期`````````````````````````````````````````````````````````````````````154.3.3稳定时期`````````````````````````````````````````````````````````````````````15 4.4网络营销定位```````````````````````````````````````````````````````````````````````154.4.1搜索引擎定位````````````````````````````````````````````````````````````````154.4.2许可Email营销定位`````````````````````````````````````````````````````````164.4.3口碑传播定位`````````````````````````````````````````````````````````````````16 4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````164.5.1网络营销整体思路````````````````````````````````````````````````````````````164.5.2品牌推广思路``````````````````````````````````````````````````````````````````174.5.3搜索引擎营销``````````````````````````````````````````````````````````````````174.5.4社会化媒体营销```````````````````````````````````````````````````````````````174.5.5网站联盟广告``````````````````````````````````````````````````````````````````174.5.6其他网络营销方式`````````````````````````````````````````````````````````````174.5.7线下推广````````````````````````````````````````````````````````````````````````17第五章竞争分析5.1电子商务模式的分析````````````````````````````````````````````````````````````````17` 5.2五力分析``````````````````````````````````````````````````````````````````````````````185.2.1五力分析总括``````````````````````````````````````````````````````````````````185.2.2五力分析详解``````````````````````````````````````````````````````````````````18第六章管理体系6.1公司文化``````````````````````````````````````````````````````````````````````````````186.1.1文化基调```````````````````````````````````````````````````````````````````````186.1.2公司宗旨````````````````````````````````````````````````````````````````````````196.1.3核心价值理念``````````````````````````````````````````````````````````````````196.1.4基本价值观`````````````````````````````````````````````````````````````````````196.1.5企业精神````````````````````````````````````````````````````````````````````````196.1.6品牌个性````````````````````````````````````````````````````````````````````````19 6.2组织结构```````````````````````````````````````````````````````````````````````````````19 6.3经营团队```````````````````````````````````````````````````````````````````````````````20 6.4人事制度```````````````````````````````````````````````````````````````````````````````20 6.5激励机制```````````````````````````````````````````````````````````````````````````````21第七章财务可行性分析7.1项目投资概括``````````````````````````````````````````````````````````````````````````217.1.1资金结构与规模````````````````````````````````````````````````````````````````217.1.2其它资金来源```````````````````````````````````````````````````````````````````21 7.2主要财务假设和财务数据预估````````````````````````````````````````````````````````217.2.1主要财务假设```````````````````````````````````````````````````````````````````217.2.2财务数据预估费用估算````````````````````````````````````````````````````````217.3预计财务报表````````````````````````````````````````````````````````````````````````217.4财务比率分析````````````````````````````````````````````````````````````````````````227.4.1反映营业能力的财务比率````````````````````````````````````````````````````227.4.2反映盈利能力的财务比率````````````````````````````````````````````````````23第八章风险分析与规避8.1政策风险``````````````````````````````````````````````````````````````````````````````238.1.1风险详述```````````````````````````````````````````````````````````````````````238.1.2应对措施```````````````````````````````````````````````````````````````````````238.2资源风险``````````````````````````````````````````````````````````````````````````````238.2.1风险详述```````````````````````````````````````````````````````````````````````238.2.2应对措施````````````````````````````````````````````````````````````````````````248.3市场风险```````````````````````````````````````````````````````````````````````````````248.3.1风险详述````````````````````````````````````````````````````````````````````````248.3.2应对措施````````````````````````````````````````````````````````````````````````248.4技术风险```````````````````````````````````````````````````````````````````````````````248.4.1风险详述````````````````````````````````````````````````````````````````````````248.4.2应对措施````````````````````````````````````````````````````````````````````````248.5竞争风险```````````````````````````````````````````````````````````````````````````````248.5.1风险详述````````````````````````````````````````````````````````````````````````248.5.2应对措施````````````````````````````````````````````````````````````````````````248.6财务风险```````````````````````````````````````````````````````````````````````````````258.6.1风险详述````````````````````````````````````````````````````````````````````````258.6.2应对措施````````````````````````````````````````````````````````````````````````25附件一三农问题`````````````````````````````````````````````````````````````````````````26附件二“三农”电子商务面临的挑战```````````````````````````````````````````````````27附件三服务“三农”的聚众式平台大有作为``````````````````````````````````29附件四“三农”电子商务建设已具备各种条件``````````````````````````````````````30附件五“三农”电子商务模式图解```````````````````````````````````````````````````31三创概要一项目的执行内容我们主要是以区域性电子商务网站作为整个产业链条中的核心，企业可以通过区域性电子商务网站与水果电商协会相互联系，洽谈合作事项，通过电商协会带动农民共同致富，促使企业与农民直接签订单。
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1.1中国礼品消费市场分析
礼品消费市场可分为国内外两个市场，其潜在需求均十分可观。全球礼品需求约2000亿美元，其中：美国占40%、欧洲占24.8%,日本占8.7%，中国只占5.8%；在美国、德国、意大利等举办的大型国际展览会，平均每个展览会成交额达500亿美元左右；每年美国的手工艺品销售额约120亿美元、文具家庭用品约740亿美元(有66%家庭年消费近400美元，有15%有家庭年消费860美元)；促销品达到190亿美元。
第三代为“健康型”：90年代中后期，步入小康的人们更为讲求生活的质量和品位，因此各种滋补品、保健品成为送礼首选。保健品所蕴涵“送礼送健康”的礼品主题，既符合社会发展的特征，也满足大众的情感需求，可以说，是其在礼品市场上成功的一个关键因素。
第四代为“精神型”：进入21世纪，随着社会的进步，人们的送礼观念又发生了很大的变化。购买礼品越来越讲究新颖性、潮流性，尽可能地展示自己和对方的审美意趣和高雅格调，礼品己从“物质”上升到“精神”。一本书、一幅画、一张音乐的门票都可以成为表情达意的好礼品。
互联网正在得到普及，并且在老百姓的日常生活中发挥着越来越大的作用。预计在今后几年中国网民规模还将持续增加，互联网也将渗透到更多领域和人群中，如此巨大的网民规模为电子商务快速发展提供了强大的动力。其发展状况见图1，2009-2014年中国电子商务市场交易规模。
图1-12009-2014年中国电子商务市场交易规模（万亿元）
在2011年10月18日商务部正式发布《十二五时期电子商务发展的指导意见》，明确提出要大力支持电子商务发展。于此同时我国政府出台了一系列扶持电子商务发展的政策法规，这势必为广大企业开展电子商务提供绝佳的机会。
1.生日礼品市场
中国目前人口约14亿，约一半的人每年都要给自己来一次生日庆贺，即有7亿人进行生日庆贺，如果有3人为其送生日礼物，那么将有21亿次的潜在礼品消费。即使我公司只占有该市场的0.5%，那也是一个巨大的消费市场。
2.节庆礼品市场
我国的法定假日有7个，分别为元旦、春节、清明节、劳动节、端午节、中秋节和国庆节，非法定节日和西方节日有近百个。每到过年过节，人们走亲访友，户均消费约200元。
第四届全பைடு நூலகம்高校“创新、创业、创意”电子商务大赛
“心动365”特色礼品网站策划
4.1任君选挑........................................................................................................17
尽管人们的选择日趋多样化和个性化，如今，越来越多的人对富含文化信息的礼品情有独钟。其实，百姓青睐文化并非偶然。一些经济学专家表示，人们送礼会受到从众心理、广告诱导、对方需要等多种因素的影响，而这些因素与社会发展的程度息息相关。工业化程度越高，消费趋向越指向知识含量高趋向于精神层面的产品。
纵观如今的礼品市场，在传统礼品的基础上，新奇特“科技”出风头，人们更欣赏那些做工精致、时尚新颖、休闲浪漫、调侃诙谐的礼品。有的礼品已超越了一般礼品的概念，而被更多地赋予企业宣传促销的内容。
自改革开放以来，人们购买礼品消费至今已经历了四个阶段的有趣变化。
第一代为“温饱型”：80年代初期，由于当时人们的收入有限，而且商品供应匮乏，人们买不起也很难买到贵重礼品。奶粉、麦乳精、鸡蛋、水果之类，今天看起来不值一提的东西，在当时绝对是送礼的上佳之选。
第二代为“实用型”：80年代末90年代初，人们生活水平普遍有了提高，送礼逐步讲求档次，注重外观与实用性的结合。如包装精美的红塔山、茅台等名烟名酒就开始大行其道。
1.2针对需求
中国和其他国家一样，自古就有礼尚往来的文化传统，而礼品则承载着人们对他人的祝福和个人内心情感的表达。
礼品不在贵，也不在包装精美，送对方所需才是送礼成功的关键所在。
改革开放三十余年,经济的快速发展使得人们的生活水平得以快速提升,礼品消费几乎渗透到人们生活中的所有领域。根据礼品消费市场的不同特征，依据市场容量从大到小排序原则，我们将礼品市场分为商务礼品、节日礼品、生日礼品、促销礼品、福利礼品和会议礼品。
总体来看中国礼品业的发展，中国是有着悠久历史文化传统的文明古国、礼仪之邦，几千年的文明史是礼品业发展的不竭动力，构成了中国礼品业的基础和丰富内涵，促进行业发展，逐步使中国礼品业在世界占有重要位置，是我们义不容辞的责任。总的要求应是：以设计为龙头，以市场为导向，以民族化、品牌化、环保化为基础，以特色区域为依托，努力全方位满足层次消费需求，与时俱进、探索创新，逐步走出一条具有自身特色带有浓郁文化色彩的产业发展之路。
中国礼品大量占据全球市场的同时，也面临的潜在的挑战，主要是礼品行业具有门槛底、劳动密集、工艺相对简单等，近一两年，一些发展中国家也都纷纷涉足礼品的生产，对中国的产品产生了潜在的影响。
中国礼品年增长速度超过了12%，不过，和许多“中国制造”的产业一样，中国礼品大部分集中在中低端市场，礼品的开发设计、知识产权保护、品牌营销都是我们亟须改善的软肋。
当然，除了送生日礼物之外，人们还要想想送老丈人什么合适呢？送老丈母娘什么合适呢？结婚送什么？朋友结婚送什么？中秋送客户什么好？结婚纪念礼物送什么好？……
1.4针对平台
当今，互联网发展迅速，已经成为生活中不可或缺的一部分。各大商业网站建立迅速，已经逐渐渗入到人们生活的各个方面。如此发达的网站给我们特色礼品网站的发展带来了机遇。中国网民规模达到4.85亿，网络购物用户规模达到1.73亿。
3.商务礼品市场
据有关部门预测，目前我国商务礼品市场有超过600亿元的市场空间，并仍在以接近20%的速度增长，这将是一个巨大的消费市场。
1.3针对问题
随着市场上产品和服务日趋同质化，人们没有足够的时间和专业性的眼光，因此很难挑选出真正合适作为礼品的商品。如：女朋友过生日送什么好？男朋友过生日应该送什么？女性好朋友过生日送什么好？男性好朋友过生日送什么？老公过生日送什么？老婆过生日送什么？上司过生日送什么？……