Unit 2

We have come to know the name of your corporation and are pleased to write to you in the hope of establishing business relations with you. 我们得悉贵公司名称，特此致函希望与贵方建立贸易关系。
III. Any letter received must be answered: 1. In full 2. Without the least delay 3. With courtesy
IV. Words and Expressions 初步的意向和要求（Initial Intentions and Desires) 1）to establish business relations with…和……建立 贸易关系 We avail ourselves of this opportunity to write to you and see if we can establish business relations with you. 我们借此机会致函贵方以了解可否与贵方建立贸易关系。
Analyze
the structure of business letters on invitation and arrangement
Usually, such a business letter is made up of the following parts: 1. Where you get the company’s name 2. Introduce yourself 3. Put forward writer’s requirements and hope.
2）enter into to enter into business relations with… 和……建立贸易关系 We are willing to enter into business relations with you on the basis of equality and mutual benefit. 我们愿意在平等互利的基础上与贵方建立贸 易关系。
4. for one’s reference, for one’s guidance, for one’s perusal, for one’s study, for one’s consideration, for one’s records, for one’s files, for one’s examination 1) We shall appreciate it if you will send up-to-date patterns for our information. 如果能寄来一些最新的花样以作参考，则 不胜感激。

II. How to write invitation letters 1. The source of information (trade directory商行名录； the banks; the periodicals; the advertisements; his business connections; the market investigation;
Your company has been introduced to us by Smith & Co. Ltd.as prospective buyers of Chinese table-cloths. As we deal in the items, we shall be pleased to enter into direct business relations with you.
Ex. With the/a view of ironing out this misunderstanding, we explain as follows: 为了消除这一误会，我们作如下解释： With a view to extending (in order to extend) our business we appoint Mr. Smith as our agent in European Market to promote our products. 为了扩大我方的业务，现派史密斯先生作为 我方在欧洲市场的代理商来推销我们的产品。
5. appreciate 1) Your early reply will be highly appreciated. 如蒙迅速答复，则非常感谢。 2) We shall appreciate it if you send us a brochure and two sample books by air immediately. 如能立即航空寄一份说明书和两本样本，不胜感激。 3) We shall appreciate your giving this matter your serious consideration. 请你方对此事认真考虑为感。
This Agreement shall enter into force upon signature. 本协议于签字后立即生效。
2. with the/a view of 1) We give you this special accommodation with the view of encouraging our business relations. 我们给你方这个特殊照顾是为了加强我们 的业务关系。 with the/a view of +v.ing以……为目的 with a view to +n./v.ing/inf. 以……目的， 着眼于，鉴于(But v.ing form is often used.)
2. Brief introduction to your own company (the business scope of his firm and also its branches and liaison offices, if any) 3. The intention of writing the letter( to invite someone to a trade fair; the itinerary you suggest for him; the business you want to discuss with him); 4. Expressing the expectation of cooperation and early reply.
the Commercial Counselor’s Office; the chambers of commerce both at home and abroad; the Internet; mutual visits by trade delegations and representatives; attendance at the export commodities fairs and exhibitions at home and abroad; introduction from other business firms or friends; self-introduction
3. facilitate This will facilitate your applying for the import licence. 这将便于你方申请进口许可证。 facilitate + n. (containing the meaning of action)/v.ing We trust this Special commission of 5% will facilitate conclusion of business. 我们相信这项5%的特别佣金将有利于交易的 做成。
We expect to enter into/begin business talks with them next week. 我们预期下周开始与他们洽谈。 This agreement is entered into/come to by and between the China National Textiles Imp. & Exp. Corporation and the London Trading Company. 中国纺织进出口公司与伦敦贸易公司洽谈 并达成本协议。
2) For your reference, we enclose an analysis of the test we have made. 兹附寄化验结果一份供你方参考。 3) For your guidance, we would inform you that cotton piece goods sell best in our market. 现告知你方供参考的是我方市场棉布很畅销。 4) Their current prices are offered below for your consideration. 供你方参考的是所报价格比现行的还低。
史密斯公司向我们介绍贵公司是中国台 布的未来买主。由于我方经营台布，我 们很愿意与你方建立直接贸易关系。
We wish enter into/establish business relations with your corporation for the supply of light industrial products. 我方愿与你公司建立贸易关系，以便取得轻工 产品的供货。
Unit Two
Unit 2 Invitation and Arrangement of Visits I. Introduction
When a foreign-trade firm, or a certain corporation of ours wants to open up a foreign market to sell something or to buy something from firms in foreign countries, business connections are valuable. Extensive business connections are needed for either a new firm or an old one. For a new established firm, they can serve as the basis for starting business, while for an old firm, they can help to maintain or expand its ease the turnover. To facilitate the establishment of business connections, a businessman should first get to know the necessary information about the prospective dealers.