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Brand features：
VANCL has high quality Promote simple and decent ways of life 。
Operation features:
• • • Internet MLM(B2C) A mode of small capital fund Taking ROI (return on investment ) as core --Hidden in the Internet promotion Increase investment in online ads ,especially CPS
Vancl is not ordinary
VANCL----overview
company overview History website Brand features Operation features Profit model Operation model
VANCL----Marketing
Thank you
,2010 signed a contract with Hanhan and Lore-Dan , 04,2010 the fourth financing 18,05,2010 published V+ 12,2010 the fifth financing 2,2011 published and Mobile client 3,2011 pubilshed vancl star 4,2011 signed Xiaoming as the spokesperson of vancl shoes 06,2011 the sixth financing 6.2011 published vancl cosmrtic-Miook 7,2011 makeed ads in CCTV 1,3,5,6 JSTV and HNTV 10,10,2011 signed Yuchun
Internet:
1、Network advertising 2、SEO 3、Search Advertising 4、EDM 5、Blog topic marketing 6、Customer Experience the Advertorial 7. Vancl stars 7、Network media promotion 8、Send messages to new and old customers
History：
• • • • • • • • • • 06,2007 prepared for the company 07，2007 first financing 10,2007 websites started to run 12,2007 the second financing 01,2008 SAIF(软银赛富) invested 10 million dollors , 1000 orders per day 02,2008 put ads on internet ,increase to 2000 orders per day 07,2008 the third financing 06,2009 created the market of women's dress and childrenwear 09,2009 crested the market of canvas shoes 03，2010 won the Creative Award of China apparel brands ， annual awards (中国服装品牌年度大奖创新大奖 中国服装品牌年度大奖创新大奖) 中国服装品牌年度大奖创新大奖
high quality clothes and service assurance
Operation Model: • Basic Model: B2C project ,Internet MLM • Product Marketing: Networkmarketing,StandardizationStrategy • Promote Model: Internet + Print Media • Price Strategy: Elastic discount pricing+Early experience mode • Industry status: In recent years there are many B2C projects. They are nearly the same . • Running with huge ads + network marketing
3.Support the services of cash on delivery, try on it at once and return your things without any season in 30 days.
The challenge and chance:
1、 With the quick development of EC,shopping on line has become a habit of many people.a large number of consumers and huge sales become a huge cake at the market. 2、The present situation:it will be a huge challenge that stirring up the selling on line and competing sapecially. 3、As for the shop on line,the services after selling a goods is the most important one.And now the customer service is extremely urgent 4、The speed of transportation:it’s not so well done in transforming at indeveloped cities.the goods keptl ong in stock always exist.
Marketing channel Advertising
VANCL----Marketing innovation VANCL----Opportunities and challenges
Company overview:
Name: Type:EC company Time: 10,2007 Founder :Chennian
VANCL----Marketing Innovation
1、Vancl is a brand ,also is a name of the website . Oversteap the and , sell its own brand 2、Invite Hanhan and Lore-Dan to be its spokesperson. It's not only can improve its popularity,but also increase its sense of trust
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Profit model
modern EC model modern network platform
excellent supplychain management
innovative fusion call center traditional retail trade sfficient perfect distribuyion system
7.VANCL stars
8、 Network media promotion
9、 Send messages to new and old customers ：
Advertising :
1、<I'm vancl> Lore-Dan 2、<I‘m vancl> Hanhan 3、Lore-Dan's print ads 4、Hanhan's print ads 5、Spoof picture of Vanclize
1、 Network 、 advertising
…………
2、S E O
3、 Search Advertising
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4、 E D M
send e-mails to old customers to browse it
5、 Blog topic marketing
6、 Customer Experience the Advertorial
• Main product
shoes
homewear
Main product
accessories
cosmetic
According to the (艾瑞咨询),1,2011-11,2011 vancl ranked the fifth in the B2C web user ranking after , and .
Marketing channel:
1.Internet : put on some banner ads on famous wedsites , Advertising in BBS and community 2.Print ads: Advertising in <Reader> and <Youth Digest> 3.Outdoor