商务英语unit3课文译文及练习答案
stepbystep3000第三册unit3答案及原文
stepbystep3000第三册unit3答案及原文英语专业学生经典的听力材料Unit 3 World News: Economic DevelopmentsPart I Warming upA1. Who have been meeting in Hong Kong today to discuss the outlook for the global economy?Central Bank governors from more than a dozen countries.2. What does UNCTAD say about the worldwide total of foreign investment? It grew by 40% last Year to more than 600 billion dollars.3. Who has approved a cut in income tax rates?The United States House of Representatives.4. Who has announced job cuts after a fall in demand for its products? IntelWhat is its plan?To reduce its workforce by5,000.5. What decisions have been made by EU, the U.S. and Canada after a case of foot-and-mouth disease was confirmed in France?EU has imposed further restrictions on the movement of livestock.The U.S. and Canada have issued temporary bans on the import of animal produce from EU.Tapescript:1. Central Bank governors from more than a dozen countries have been meeting in Hong Kong today. One subject they likely discussed is the outlook for the global economy because of the U. S. slowdown and Japan's struggling recovery. Another topicthey may have discussed is how to strengthen financial markets in emerging economies in Asia and elsewhere.2. A United Nations' report says the worldwide total of foreign investment grew by nearly 40% last year to more than 600 billion dollars. The report by the UN Conference on Trade and Development, UNCTAD says most of it tookplace between developed countries as big companies took one another over.3. The United States House of Representatives has approveda cut in income tax rates, the first part of a package of tax cutting measures put forward by President Bush. The income tax reductions will amount to nearly 1 trillion dollars over ten years.4. The world's largest maker of computer chips, Intel, has announced job cuts after a fall in demand for its products. Intel said it expected its revenue in the first quarter of this year to fall by a quarter than the same period last year. The California-based company plans to reduce its 85,000-strong work force by 5,000.5. The European Union has imposed further restrictions on the movement of live-stock after a case of foot-and-mouth disease was confirmed in France. The United States and Canada have issued temporary bans on the import of all animal produce from EU countries.B1.Foreign exchange rates:1 dollar = German marks= Japanese yen1 pound = dollarsShare IndexDow Jones (up to) 6,783 (+45)London’s 100 (up to) 4,390 (+20)Nikkie closed2. Share Index:Dow Jones 10,116 (+96)Standrd and Poor’s 500 1,254 (+6)NASDAQ: %)3. Share Index:Dow Jones 8,094 ( - 66 )NASDAQ 1,662 (- 3 )FT100 ( -36 )CAC Quarante ( -33, -1% )DAX ( -1% )4. Most active stocks:Cable and Wireless HKT up $HSBC down $Hutchison down $Shanglongkai Property up $China Telecom down $Chang Kong down $Pacific Century Cyberworlds down $CCT Telecom down $New World CyberBase down $Hanong Holdings down $Gold prices:Hong Kong gold: HK$ 2,670London gold: US $ 2895. Earnings:Philips Electronics (last year): $ billion ($ 300 million) Royal Dutch Shell (4th quarter): $ billionElectronic Data Systems (4th quarter): $ per share ( $ up) Tapescripts:1. The dollar is trading at one German mark seventy-three point three and at Japanese yen. The pound buys one dollar sixty-two point four. In New York, the Dow Share Index closed 45 higher at 6,783. Earlier London's 100 Share Index ended 20 higher at 4,390. In Tokyo, the Nikkei Share Index is closed for a holiday.2. The Dow Jones Industrial Average closed up 96 points at 10,116. The Standard and Poor's 500 Index gained 6 points to close at 1,254. But the NASDAQ Index lost % as high technology and Internet stocks were battered.3. Right now the Dow is down another 66 points at 8,094; the NASDAQ Composite down 3 points at 1,662. Turning to Europe's major markets: London stocks were hit by a wave of profit taking after five straight record closes; the FT 100 Index down 36 points; Paris seeing losses as well, the CAC quarante down 33 points or 1%; and Frankfurt's DAX also fell 1% after briefly moving into record territory.4. The Hang Seng Index closed down 89 points at 3,521. The turnover was billion dollars. Now look at the ten most active stocks. Cable and Wireless HKT up 45 cents, HSBC holdings down 50 cents, Hutchison down 50 cents, Shanglongkai Property up $, and China Telecom down $, Chang Kong up 25 cents, Pacific Century Cyberworlds down 10 cents, CCT Telecom down cents, New World Cyberspace down cents, and Hanong Holdings down 25 cents. The Hang Seng Index future for November and December were all down. Hong Kong gold closed at 2,670 Hong Kong dollars, and London gold is trading at 289 . dollars.5. Consumer electronics maker Philips Electronics reported a lower than expected profit for last year. The company made about $ billion, more than $300 million below estimates. Oil company Royal Dutch Shell posted its earnings. It made roughlya $ billion profit for its fourth quarter. That was essentially in line with Street expectations. Electronic Data Systems also reported its fourth quarter numbers last night. It posted a 70-cent profit per share, two cents better than expectations.Part II News reportsASummary:This news report is about Forbes's "Super 100 Global" list.Answer the questions:1. Which of the following corporations are the top five on Forbes's list? Mark their ranks.2 Citigroup4 HSBC Banking Company-- BP-Amoco5 Daimler-Chrysler1 General Electric Corporationn Microsoft3 Bank of America2. How are the companies ranked?The companies are ranked with a composite formula, which includes total sales, profits, assets and market capitalization, or the total value of their stock.3. How are the 100 companies distributed?46 in the United States, 54 in Europe and Japan.4. Why were none of the Internet-related firms included in the list? Because most of the Internet-related firms have little or no profits so far.Tapescripts:For the second year in a row, the General Electric Corporation is ranked number one in an annual survey of the 100 mostpowerful corporations in the world.The survey, compiled and published by Forbes business magazine, shows General Electric of the United States ranked number one, followed in second and third place by the U.S. banking and financial services giants Citigroup and Bank of America. In fourth and fifth place are the British-based HSBC Banking Company and Daimler-Chrysler, theGerman-American auto-company. The companies are ranked with a composite formula, which includes total sales, profits, assets and market capitalization, or the total value of its (their) stock. What the magazine calls its "Super 100 Global" list are 46 companies based in the United States and 54 in Europe and Japan.Mike Ozanian, the Forbes editor who compiled the list, says there is a growing trend of international mergers and acquisitions, citing companies such as Daimler-Chrysler and BP-Amoco, the Anglo-American Oil Company. Mr. Ozanian says that despite the huge capitalizations of many Internet-related firms, none were included because most have little, if any, profits -- at least not yet.BSummary:This news report gives us a general picture of the U.S. stock market. It also presents some analysts' views on the market.Statements:1. The Dow Jones Industrial Average went up less than one percent, to 10,546.2. An analyst said that sales growth at Intel could be stronger than expected.3. Retail stocks gained on stronger-than-expected sales because of the Thanksgiving holiday shopping season.4. Sales of existing homes fell a steep % in October, theirsecond monthly decline.5. According to investment strategist Alan Skrainka, this is a very good entry point for a long-term investor to get into the market. Tapescript:U.S. stock prices were mixed on Monday, with the "blue-chips" in a rally mode. But volume was only moderate after a holiday-shortened week lastweek, showing lingering uncertainty among investors.The Dow Jones Industrial Average went up 75 points, less than one percent, to 10,546. The S & P 500 Index gained 7 points. But the NASDAQ Composite backed off an early rally, taking a loss of almost one percent on weakness in selected technology stocks.The Dow Industrials actually got a boost from their technology components. Shares of Intel traded higher after an analyst said sales growth at the leading computer chip-maker could be stronger than expected. Microsoft stock also edged higher.Retail stocks gained on stronger-than-expected sales over the Thanksgiving weekend, as the holiday shopping season got underway. However, analysts caution the retail picture is still clouded because many stores offered bargains to attract shoppers. Experts worry that higher oil prices and interest rates will make this a less than merry Christmas season for U.S. merchants.The latest on the U.S. economy points to slower growth. Sales of existing homes fell a steep percent in October, their second monthly decline. Many analysts think uncertainty over the economy makes it increasingly likely that the major stock averages will close lower for the year. But investment strategistAlan Skrainka says the longer-term looks better. "No one can guess what will happen to the market over the next month. But over the long-term, we think the market looks very good. If you're a long-term investor, this is a very good entry point for getting into the market because this is what you've been waiting for. All the fear and uncertainty in the marketplace is setting us up for some very good values in the market."Part III Voice mail may cost company’s businessAJud Jessup (TakeCare HMO): …personalized service…”high service”…getting a recording…efficient…cost effective……individual problems….Stanley Plogue (Plogue Research): …a fourth…let out…voice mail system…given up…Sandy hale (Pacific Bell):… bottom line…costs…more efficient…customer service operations…a valuable tool.B1. T2. T3. F4. F5. T6. F7. F8. T 9. T 10. TC3. Five years ago, people were wary of voice-mail.4. TakeCare used a funny voice-mail message in its advertisements.6. Voice-mail decreases contact between customers andcompanies.7. The problem is not the technology, but the voice-mail menus.Part IV Business jargonA1.…language shorthand….2.…overuse business jargon…a negative effect…3.…a low opinion…management jargon…a third…a lack ofconfidence…one in five …untrustworthy…cover something up. 4.…an effective boss…can easily understand…of management jargon.B1. T2. T3. F4. F5. FC1.blue-sky thinking: imagine new or different ways of doing things2.get our ducks in a row: have everything arranged efficiently3.brain dump: tell everything you know about a particular subject4.think outside the box: be creative in how you think about problems5.the helicopter view: an overview6.a heads up: a warning7.that’s a real no-brainer: that’s simple。
《新理念职业英语 商务英语》阅读译文—Unit 3 Job Responsibilities
Unit 3 Job ResponsibilitiesReading A客户服务经理客户服务经理的责任是保证其工作的公司能够满足客户的需要。
他们可能在各个不同的层面工作，从总部到企业的工作一线。
工作内容大致包括：为整个企业制订客服方针，管理客服员工团队，回答客户面对面提出的问题等。
他们的职责还有可能包括人员配备、员工培训、库存控制和损失预防。
作为行为榜样和领导者，客户服务经理为了获得最好的结果，必须解决问题，做出正确的决策，并合理管理整个部门。
客户服务经理可能扮演的角色有许多种，其在客服管理中也有很多不同的头衔，如客户关怀经理、公司服务经理、客户关系经理和客户业务经理。
不管客户服务经理的角色是什么，他们的职责都是理解、满足甚至超额满足顾客需求。
客户服务经理的主要任务是提供出色的客户服务。
虽然其工作内容会根据企业的类型和规模而有所不同，但典型工作大致包括下列的部分或全部内容：★为使用企业产品或服务的客户提供帮助和建议；★通过电话、电子邮件或面对面礼貌地与客户交流；★调查并解决客户提出的问题；★处理客户的投诉及其他问题，如安全问题或一个愤怒的客户；★为客户退款或提供赔偿；★保留准确的与客户谈话或通信的记录；★应用计算机软件为客户制作书面信息；★对公司提供的客户服务进行分析并写报告；★拜访客户，提供一对一服务；★制定客户反馈或投诉程序以便客户使用；★为公司或部门制定客服政策和标准；★与其他经理讨论如何改进所提供的客户服务；★协助进行员工招聘和评价；★为员工培训，以期为客户提供更高水平的服务；★领导和管理客服团队的员工；★了解所在企业的产品和服务，并掌握最新变化情况；★通过阅读相关杂志、参加会议和课程班，掌握客户服务方面的最新发展。
Reading B我不知道要做什么！英国作家罗曼·克兹纳瑞曾著书论述生活的艺术和社会变革。
在《如何找到令人满意的工作》一书中，罗曼·克兹纳瑞指出，选择工作时有五个关键因素需要考虑：• 挣钱• 获得地位• 缔造不同• 追随你的激情(兴趣)• 发挥你的天赋(技能)（以上）每一个因素的重要性因人而异。
商务英语阅读unit3翻译
Unit11. After months of researching Northwestern on the Web and grilling friends, teachers and advisers who had gone there, Maxine pinned her hopes on getting accepted.经过数月在网上搜索并研究NW大学和仔细询问到访过NW大学的朋友、老师和顾问，Maxine 最终希望自己能被NW大学录取。
2. For students like Maxine who are applying to college for next fall, that dream is turning out to be frustratingly unobtainable. It turns out the odds of getting into a selective college have never been worse.对于像Maxine一样正在申请秋季入学的学生来说，他们会沮丧地发现这一梦想难以实现。
考入一所名校的机会从未如此渺茫。
3. But admissions directors are already worrying about the shrinking pool of future applicants, especially the sliver of those who can afford to foot the $40,000 annual tab.---但是招生主管们已经开始担忧申请者数量缩减的问题，尤其是为数不多的每年有能力支付4万美元的那部分申请者。
4. Those who left private schools in the 1980s and 1990s can expect to earn 35% more in life than the average product of a state school, they found, around half of which can be attributed to education, not background.20世纪80年代和90年代中期的私立学校毕业生能够期望一生的收入比国立中学的普通毕业生多35%，他们发现这其中大约一半可以归因于他们所受的教育，而非背景。
bec高级unit3课文翻译
bec高级报名_bec高级unit3课文翻译第三单元人在旅途课文一美国来鸿：地铁札记沙希·塔鲁尔旅美期间，我生活中最大的惊喜之一莫过于纽约地铁了。
实际上，我已经开始逐渐享受它了。
1989年当我第一次搬来纽约时，好心的朋友们提醒我要远离这早已八旬高龄的地铁——不论是在当地居民还是在过往游客中，它都臭名昭著，被公认为是号称“不睡城”的最堵心、最危险的交通工具。
然而，它也是最快速且最经济的交通工具。
怀揣着这个难题，我开始了自己的“纽约客”生涯——自从那时起，我便喜忧参半。
地铁让我们又爱又恨：列车时刻表不可信赖；地铁要么来就来了，要么根本不见踪影；发生故障更是常有的事儿，以至于因地铁被困在隧道里，曾有孕妇不得不在车上生产。
员工数量不多，且其发布的通知常常令人不知所云。
基础设施古老陈旧、摇摇欲坠。
爆裂的管道时不时造成水漫车站，使得交通瘫痪。
城市流浪者们住在站台上，睡在车站长椅上（或地铁车厢里），增加了乘客的不安全感。
每几个月，报纸上就有类似的恐怖事件报道——又有一位无辜者被随意推到了迎面而来的列车车轮下。
抢劫、**和谋杀案件虽不常见，但也时有发生。
不仅如此，脏乱的车厢，涂鸦满布的车站，夏天炼狱般的高温和冬天极地般的严寒，可以控诉的实在是挺多。
《华盛顿邮报》的一位撰稿人称它为“古老陈旧、过时低效且近乎不中用的混合体”。
他还是笔下留情的。
那么，为什么纽约居民们仍然对地铁如此依赖呢？其中一个是经济原因：不论多远，乘客只需花1.5美金就能坐地铁到达纽约城的任何地方。
相比之下，乘坐计程车从纽约联合国总部到位于曼哈顿岛另一边的哥伦比亚大学，则需要花费12美金。
而若是去纽约的所谓外区，如皇后区、布鲁克林区或布朗克斯区——任何需要从曼哈顿岛过桥而至的地方——则需支付多达三倍的价钱。
除此之外，地铁也很快速。
只要25分钟，就能从曼哈顿市中心到达皇后区的***公园——这里是美网公开赛的举办地；开车的话就需要花费一小时，到达后还需找停车位。
新编剑桥商务英语unit_3 答案
—many new businesses fail (nine out of ten)
Doesn’t suit people who don’t like —suits people who don’t like to follow other system/people. to follow rules —for very independent people You have business relationship with someone else.
Speaking：Discussing a schedule
Possible Final Version
New and business: a Seminar for Young Entrepreneurs Monday 15th February 9.15-9.45 Registration and coffee 9.45-11.15 Introductions and workshop: ‘You might want it but does your customer?’ Speaker: R Thorne 11.45-1.15 Talk: ‘A good idea does not necessarily make money’ Speaker: Fiona Brewster 1.15-2.15 Lunch 2.15-3.15 talk: ‘Online businesses — the myth and the truth’ Speaker: Laszlo Reiner.’ 3.30-5.00 Mini-presentations by each participant
Listening： Advice on franchises
商务英语阅读教程3UNIT3TradeDisputes
贸易争端将迎来2008贸易政策的前景，今年的严峻，虽然齐心协力，被许多商人在方法上的改变可能阻止倒退到贸易保护主义。
在美国，经济恶化的消息再加上即将举行的选举保证慢，如果有的话，在世界范围内减少贸易壁垒，增加对美国公司的市场准入进度。
在世界各地，这些底片是由恐惧不断扩大中国的出口，缺乏在世界贸易组织（WTO ）多哈谈判的政治意愿，并不愿意在没有总统的快速的贸易伙伴作出让步到美国的强化跟踪谈判授权（又名贸易促进权）。
会有因经济和政治气候和缺乏在多哈谈判取得突破的紧张局势今年。
将会有关于所采取的行动（而不是取），因为这紧张的结果分歧。
现在的问题是，他们将如何将这些分歧进行管理，以及是否导致贸易纠纷。
默认选项是在纠纷显著增加，随着美国和其贸易伙伴的焦点会导致保护主义和歧视性政策。
大多数人会从长远来看，如果失去这种情况发生。
现在的挑战是分析多边贸易体系将面临和发展战略，以限制所产生的危害，并作为垫脚石恢复进度，当全球经济和政治气候改善的困难。
从历史上看，贸易自由化努力取得成功的只有在一个健康的全球经济气候（在乌拉圭回合谈判在1990年代初建立世界贸易组织）或经济大灾难后（总协定关税与贸易，或关贸总协定，二战结束后）。
在这种时候，政府和企业专注于必要的讨价还价，以实现更大的全球自由化。
给人以这一概念得到- 的减少你的一些贸易壁垒来保护别人的减少更感兴趣的领域，你，确认和采取行动。
那些失去保护不喜欢它，但亲自由化的力量是强大的。
相反，在有问题的经济气候，怕给人占主导地位。
政客听到更多来自选民谴责收入进口（现在全球化）和就业的不利影响比他们从那些寻求给予或接受扩大市场准入做。
在美国，这种转变是明显的在2006年的国会选举。
它每天都变得更加明显，因为经济成长放缓的迹象。
两党努力制定一个一揽子计划是值得欢迎的，但他们是极不可能提高贸易政策的画面。
与此同时，对于有利于贸易的国会多数的前景是零，而且，虽然许多美国总统候选人的保护主义论调是只是说说而已，对于一个贸易型的管理，前景是不确定的，最好的。
step by step3000 unit3 文本以及答案
英语专业学生经典的听力材料Unit 3 World News: Economic DevelopmentsPart I Warming upA1. Who have been meeting in Hong Kong today to discuss the outlook for the global economy?Central Bank governors from more than a dozen countries.2. What does UNCTAD say about the worldwide total of foreign investment?It grew by 40% last Year to more than 600 billion dollars.3. Who has approved a cut in income tax rates?The United States House of Representatives.4. Who has announced job cuts after a fall in demand for its products? IntelWhat is its plan?To reduce its workforce by5,000.5. What decisions have been made by EU, the U.S. and Canada after a case of foot-and-mouth disease was confirmed in France?EU has imposed further restrictions on the movement of livestock.The U.S. and Canada have issued temporary bans on the import of animal produce from EU.Tapescript:1. Central Bank governors from more than a dozen countries have been meeting in Hong Kong today. One subject they likely discussed is the outlook for the global economy because of the U. S. slowdown and Japan's struggling recovery. Another topic they may have discussed is how to strengthen financial markets in emerging economies in Asia and elsewhere.2. A United Nations' report says the worldwide total of foreign investment grew by nearly 40% last year to more than 600 billion dollars. The report by the UN Conference on Trade and Development, UNCTAD says most of it took place between developed countries as big companies took one another over.3. The United States House of Representatives has approved a cut in income tax rates, the first part of a package of tax cutting measures put forward by President Bush. The income tax reductions will amount to nearly 1 trillion dollars over ten years.4. The world's largest maker of computer chips, Intel, has announced job cuts after a fall in demand for its products. Intel said it expected its revenue in the first quarter of this year to fall by a quarter than the same period last year. The California-based company plans to reduce its 85,000-strong work force by 5,000.5. The European Union has imposed further restrictions on the movement of live-stock after a case of foot-and-mouth disease was confirmed in France. The United States and Canada have issued temporary bans on the import of all animal produce from EU countries.B1. Foreign exchange rates:1 dollar = 1.733 German marks= 126.9 Japanese yen1 pound =1.624 dollarsShare IndexDow Jones (up to) 6,783 (+45)London’s 100 (up to) 4,390 (+20)Nikkie closed2. Share Index:Dow Jones 10,116 (+96)Standrd and Poor’s 500 1,254 (+6)NASDAQ: (-1.5%)3. Share Index:Dow Jones 8,094 ( - 66 )NASDAQ 1,662 (- 3 )FT100 ( -36 )CAC Quarante ( -33, -1% )DAX ( -1% )4. Most active stocks:Cable and Wireless HKT up $ 0.45HSBC down $ 0.50Hutchison down $ 0.50Shanglongkai Property up $ 2.25China Telecom down $ 1.50Chang Kong down $ 0.25Pacific Century Cyberworlds down $ 0.10CCT Telecom down $ 0.275New World CyberBase down $ 0.075Hanong Holdings down $ 0.25Gold prices:Hong Kong gold: HK$ 2,670London gold: US $ 2895. Earnings:Philips Electronics (last year): $ 2.4 billion ($ 300 million)Royal Dutch Shell (4th quarter): $ 3.6 billionElectronic Data Systems (4th quarter): $ 0.70 per share ( $ 0.02 up) Tapescripts:1. The dollar is trading at one German mark seventy-three point three and at 126.9 Japanese yen. The pound buys one dollar sixty-two point four. In New York, the Dow Share Index closed 45 higher at 6,783. Earlier London's 100 Share Index ended 20 higher at 4,390. In Tokyo, the Nikkei Share Index is closed for a holiday.2. The Dow Jones Industrial Average closed up 96 points at 10,116. The Standard and Poor's 500 Index gained 6 points to close at 1,254. But the NASDAQ Index lost 1.5% as high technology and Internet stocks were battered.3. Right now the Dow is down another 66 points at 8,094; the NASDAQ Composite down 3 points at 1,662. Turning to Europe's major markets: London stocks were hitby a wave of profit taking after five straight record closes; the FT 100 Index down 36 points; Paris seeing losses as well, the CAC quarante down 33 points or 1%; and Frankfurt's DAX also fell 1% after briefly moving into record territory.4. The Hang Seng Index closed down 89 points at 3,521. The turnover was 7.71 billion dollars. Now look at the ten most active stocks. Cable and Wireless HKT up 45 cents, HSBC holdings down 50 cents, Hutchison down 50 cents, Shanglongkai Property up $2.25, and China Telecom down $1.50, Chang Kong up 25 cents, Pacific Century Cyberworlds down 10 cents, CCT Telecom down 27.5 cents, New World Cyberspace down 7.5 cents, and Hanong Holdings down 25 cents. The Hang Seng Index future for November and December were all down. Hong Kong gold closed at 2,670 Hong Kong dollars, and London gold is trading at 289 U.S. dollars.5. Consumer electronics maker Philips Electronics reported a lower than expected profit for last year. The company made about $2.4 billion, more than $300 million below estimates. Oil company Royal Dutch Shell posted its earnings. It made roughly a $3.6 billion profit for its fourth quarter. That was essentially in line with Street expectations. Electronic Data Systems also reported its fourth quarter numbers last night. It posted a 70-cent profit per share, two cents better than expectations.Part II News reportsASummary:This news report is about Forbes's "Super 100 Global" list.Answer the questions:1. Which of the following corporations are the top five on Forbes's list? Mark their ranks.2 Citigroup4 HSBC Banking Company-- BP-Amoco5 Daimler-Chrysler1 General Electric Corporationn Microsoft3 Bank of America2. How are the companies ranked?The companies are ranked with a composite formula, which includes total sales, profits, assets and market capitalization, or the total value of their stock.3. How are the 100 companies distributed?46 in the United States, 54 in Europe and Japan.4. Why were none of the Internet-related firms included in the list?Because most of the Internet-related firms have little or no profits so far. Tapescripts:For the second year in a row, the General Electric Corporation is ranked number one in an annual survey of the 100 most powerful corporations in the world.The survey, compiled and published by Forbes business magazine, shows General Electric of the United States ranked number one, followed in second and third placeby the U.S. banking and financial services giants Citigroup and Bank of America. In fourth and fifth place are the British-based HSBC Banking Company and Daimler-Chrysler, the German-American auto-company. The companies are ranked with a composite formula, which includes total sales, profits, assets and market capitalization, or the total value of its (their) stock. What the magazine calls its "Super 100 Global" list are 46 companies based in the United States and 54 in Europe and Japan.Mike Ozanian, the Forbes editor who compiled the list, says there is a growing trend of international mergers and acquisitions, citing companies such as Daimler-Chrysler and BP-Amoco, the Anglo-American Oil Company. Mr. Ozanian says that despite the huge capitalizations of many Internet-related firms, none were included because most have little, if any, profits -- at least not yet.BSummary:This news report gives us a general picture of the U.S. stock market. It also presents some analysts' views on the market.Statements:1. The Dow Jones Industrial Average went up less than one percent, to 10,546.2. An analyst said that sales growth at Intel could be stronger than expected.3. Retail stocks gained on stronger-than-expected sales because of the Thanksgiving holiday shopping season.4. Sales of existing homes fell a steep 3.9% in October, their second monthly decline.5. According to investment strategist Alan Skrainka, this is a very good entry point fora long-term investor to get into the market.Tapescript:U.S. stock prices were mixed on Monday, with the "blue-chips" in a rally mode. But volume was only moderate after a holiday-shortened week last week, showing lingering uncertainty among investors.The Dow Jones Industrial Average went up 75 points, less than one percent, to 10,546. The S & P 500 Index gained 7 points. But the NASDAQ Composite backed off an early rally, taking a loss of almost one percent on weakness in selected technology stocks.The Dow Industrials actually got a boost from their technology components. Shares of Intel traded higher after an analyst said sales growth at the leading computer chip-maker could be stronger than expected. Microsoft stock also edged higher. Retail stocks gained on stronger-than-expected sales over the Thanksgiving weekend, as the holiday shopping season got underway.However, analysts caution the retail picture is still clouded because many stores offered bargains to attract shoppers. Experts worry that higher oil prices and interest rates will make this a less than merry Christmas season for U.S. merchants.The latest on the U.S. economy points to slower growth. Sales of existing homes fell a steep 3.9 percent in October, their second monthly decline.Many analysts think uncertainty over the economy makes it increasingly likely that the major stock averages will close lower for the year. But investment strategist AlanSkrainka says the longer-term looks better."No one can guess what will happen to the market over the next month. But over the long-term, we think the market looks very good. If you're a long-term investor, this is a very good entry point for getting into the market because this is what you've been waiting for. All the fear and uncertainty in the marketplace is setting us up for some very good values in the market."Part III V oice mail may cost company’s businessAJud Jessup (TakeCare HMO): …personalized service…”high service”…getting a recording…efficient…cost effective……individual problems….Stanley Plogue (Plogue Research): …a fourth…let out…voice mail system…given up…Sandy hale (Pacific Bell):… bottom line…costs…more efficient…customer service operations…a valuable tool.B1. T2. T3. F4. F5. T6. F7. F8. T9. T 10. T C3. Five years ago, people were wary of voice-mail.4. TakeCare used a funny voice-mail message in its advertisements.6. V oice-mail decreases contact between customers and companies.7. The problem is not the technology, but the voice-mail menus.Part IV Business jargonA1. …language shorthand….2. …overuse business jargon…a negative effect…3. …a low opinion…management jargon…a third…a lack of confidence…one in five …untrustworthy…cover something up.4. …an effective boss…can easily understand…of management jargon.B1. T2. T3. F4. F5. FC1. blue-sky thinking: imagine new or different ways of doing things2. get our ducks in a row: have everything arranged efficiently3. brain dump: tell everything you know about a particular subject4. think outside the box: be creative in how you think about problems5. the helicopter view: an overview6. a heads up: a warning7. that’s a real no-brainer: that’s simple。
《商务英语综合教程》 Unit (3)
● A company decides the
of employees they are looking
to hire and the
they require of these employees.
● The company tries to reach a pool of candidates through
1. candidate A. an elaborate and systematic plan of action
2. recruitment
B. any distinct time period in a sequence of events
3. strategy
C. someone who is considered for something (for an office or prize or honor, etc.)
◆ Additional Reading E. Highlights Vocabulary Suggested Answers
Teaching Objectives
• 1. to learn positions in organizations and their corresponding qualities required;
● Using LinkedIn
●
● Interview Process
●
Matching
Please match the vocabulary on column A with the corresponding English meanings on column B.
Column A
Column B
• 2. to learn the types and steps of recruiting and hiring;
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第三章市场营销
学习目标：
1、了解市场营销的定义
2、了解市场营销的组合策略
3、掌握市场细分和市场定位的方法
课文一
市场营销概述
大约十年以前，如果你问IBM的高层管理人员他们是做什么的，他们可能会回答：“我们销售电脑的硬件和软件。
”由于缺乏市场远见，以产品为中心的IBM 公司没有注重客户的需求。
因此，当客户需求改变的时候，IBM却没有进行相应的调整，公司的业绩也大幅度下滑。
到90年代初期，大企业的市场份额和蓝筹股价急剧下跌。
在这段经济低靡的时期，IBM进行了一场具有重大意义的改革：所有的高层管理人员在与重要客户面谈之后，将客户的问题和要求上报给公司。
其实，在计算机市场，客户不但要从公司购买电脑的硬件和软件，更重要的是他们需要购买到能解决大量信息技术问题的方案。
现在，如果你要IBM的管理人员给他们的业务下个定义，他们会告诉你：“我们为客户的任何问题提供解决方案。
”大公司营销策略的转变取得了巨大的成功。
那么，什么是市场营销呢？
市场营销的定义
美国市场营销协会将市场营销的定义为：计划和执行观念，商品和服务的构思，定价、促销和分销以便产生满足个人、组织和社会目标的交易的过程。
IBM的营销经理们如果想要取得好的销售成绩，他们必须要明白客户的需要就是他们的目标。
如果不遵循这一原则，他们生产出来的产品将一无是处，也无人问津。
“找到客户的需求并且尽力满足”就是市场营销的主旨，换句话说，就是要“找到一个市场，并为其服务。
”
市场营销组合策略
一旦确定了客户的需求，营销人员就应该尽力满足这些要求，有四点需要注意，第一，要求生产出合适的产品，这是物质基础。
要使产品能尽量接近客户的要求，企业就要通过改变现有产品类型、改进产品的特点和包装或用另一种方法来描述这个产品等方式生产出“量体裁衣”型的产品。
第二点是关于交付货物的整个体系：生产者必须及时将货物运至消费者可以购买到的地方。
第三点就是消费者可以通过广告被告知这个商品的用途，营销人员应该与客户沟通，并说服他们购买。
第四就是这个商品应该有一个合理的定价，既可以让消费者买得起，又能赢得市场竞争。
营销学家麦卡锡将以上四点归纳为四个“P”，即：产品、价格、渠道和促销。
1、产品
“产品”指的是与产品相关的所有因素，包括实物销售和提供的服务，产品生产必须基于客户的需求也必须与竞争对手相区别。
2、价格
尽管价格也是四项要素之一，但也应该作为一个单独内容来设定。
在现实生活中，不论是穷人还是富人，都对价格很敏感，因此，为了吸引客户和赢得竞争，企业通常会努力降低价格。
3、渠道
销售渠道指的是运送产品的方式，企业必须要找到一条经济、快速的渠道来销售产品，使得顾客在任何地点、任何时间都能够购买到他们想要的商品。
4、促销
促销是让产品和它的益处能被公众知晓，并鼓励消费者购买它。
常用的促销手段有广告、包装、宣传册和个人推销等。
随着改革的深入和经济的发展，管理人员们意识到长久的成功不在于生产，也不在于销售，而是必须首先要生产出能够满足客户需求的产品。
作为消费者，我们的需求也将受到企业更多地关注。
正是因为营销，我们将可以在任何方便的时间和地点购买到我们需要的商品。
课文二
市场选择
美国宝洁公司旗下有许多品牌的洗衣粉、洗手皂、香波、护肤品和一次性婴儿尿布，如：汰渍、舒肤佳、玉兰油、激爽、潘婷、海飞丝、沙宣和帮宝适等。
而且，宝洁公司在不同的跨国市场还有很多其他的品牌。
例如，它在拉丁美洲有16种不同品牌的洗衣产品，在欧洲、中东和非洲则有19种。
这些宝洁的品牌常常出现在同一家超市的货架上相互竞争。
为什么宝洁的同一类商品确有好几个品牌，而不是将所有的资源用来打造一个领军的品牌？因为，不同的消费者需要购买价值不同的商品，以洗衣产品为例，人们用洗衣产品来清洗衣服，但是他们还有别的要求，比如价格便宜、可以漂白、可以使衣服柔软或者具有一定的香味等。
这就把洗衣产品的消费者分为若干群体，每一个群体都有其特殊的要求。
市场细分
在这个纷繁复杂的世界里，没有任何一家公司会天真到想要满足所有人的全部需求，这也是一种无谓的野心。
营销人员早就意识到要想他们的努力有成效，并取得最后的成功，他们就必须要将一个或几个市场“化整为零”，这就是“细。