国际商务礼仪1(双语)
01 国际商务礼仪1(双语)
LOGO Chapter 1
Why should we learn business etiquette?
Good manners are cost-effective because:
1. They increase the quality of life in the workplace 2. They contribute to optimum employee morale 3. They embellish the company image 4. They also play a major role in generating profit
A. send an e-mail because it is faster and more efficient B. send a handwritten note
Preview (课前预习)
LOGO Chapter 1
Before we learn this chapter, try to answer the following questions based on your own understanding and then read the text on your book carefully with these questions.
4. When you receive someone else’s business card you should
A. immediately pass them your business card B. look at the card and acknowledge it
5. When expressing thanks to a business client who has given you a gift, you should
国际商务礼仪双语
国际商务礼仪双语在当今全球化的商业环境中，国际商务交往日益频繁。
了解和掌握国际商务礼仪对于成功开展国际业务至关重要。
国际商务礼仪不仅涉及到个人的形象和素养，还关系到企业的声誉和合作的顺利进行。
本文将从多个方面探讨国际商务礼仪的双语知识，帮助您在国际商务场合中展现出专业、自信和尊重。
一、仪表与着装在国际商务场合，仪表和着装是给人留下第一印象的关键因素。
男士的着装通常要求正式、整洁。
一套深色的西装搭配纯色的衬衫和领带是常见的选择。
西装的剪裁要合身，面料要优质。
衬衫的颜色以白色、浅蓝色为主，领带的图案和颜色要与整体搭配协调。
皮鞋要保持干净光亮，袜子的颜色要与西装相配。
女士的着装可以有更多的选择，但也要遵循正式、得体的原则。
可以选择套装、连衣裙或裤装。
套装的颜色以深色为主，如黑色、深蓝色。
连衣裙的长度要适中，避免过于暴露或过于花哨。
裤装要搭配高跟鞋，展现出优雅的气质。
在不同的国家和文化中，对于着装的要求可能会有所差异。
例如，在一些保守的国家，女性需要遮盖头部或穿着长袖长裤。
因此，在进行国际商务活动之前，了解目的地国家的文化和习俗是非常重要的。
英语表达：In international business settings, appearance and dress are crucial factors in making a first impressionFor men, formal and neat attire is often required A dark suit paired with a solidcolored shirt and tie is a common choice The suit should be welltailored and made of highquality fabric Shirt colors are mainly white or light blue, and the pattern and color of the tie should coordinate with the overall outfit Leather shoes should be kept clean and shiny, and the color of the socks should match the suitFor women, there are more options for dress, but the principle of formality and appropriateness should still be followed One can choose a suit, a dress or pantsuit The color of the suit is mainly dark, such as black or dark blue The length of the dress should be moderate, avoiding being too revealing or too fancy Pantsuits should be paired with high heels to show an elegant temperamentIn different countries and cultures, the requirements for dress may vary For example, in some conservative countries, women need to cover their heads or wear longsleeved and longpants outfits Therefore, it is very important to understand the culture and customs of the destination country before conducting international business activities二、见面礼仪见面时的问候和介绍是建立良好关系的开端。
国际商务礼仪unit1
Text APostures (体态)Want to succeed in business? New research reveals that your posture could be the key .Posture is the way you hold your body against gravity while standing, walking, sitting or lying down. Gravity is pulling down your body all the time while you are trying to hold it upright. Good posture involves training your body to move in a way where least pressure is placed on muscles. Good or correct posture is not something you have to force upon yourself ; it is the natural way your body is meant to be. Align your body and you will feel a positive change in you instantly. Good posture means less strain and more energy. Good or correct posture is where your body is in proper alignment, the joints and muscles are working without unnecessary strain.想在商业上成功吗？新的研究表明，你的姿势可能是关键。
站立，走路，坐着或躺下时，姿势是你的身体的姿势。
国际商务礼仪 Unit 1 Posture Etiquette
Distance
“ Personal space” is something you need to be aware of. If you‟re in conversation and get too close to the other person, it may make them think of you as too pushy and, conversely, standing too far away can make you appear 冷酷的、高傲的 stand-offish so you need to try to find a happy medium. Often, this will simply come naturally to you but if you‟re unsure, you can often take your cues from the other person – get too close and they‟ll step back a little, too far and then usually come towards you.
Lead-in
Contents: Stance Eye Contract Gestures Distance Facial Expression
Standing
Head Positive. Two eyes look at the front horizontally, close mouth faintly, Collect jaws infarction neck, smile and natural face expression. Flat your shoulders. Relax your shoulders and go down a little. Vertical arms. drooping your arms naturally. Middle finger align pants seam. Quite hindquarters. Let与裤缝成一条线 your chest be straight, Shrink abdomen and tighten your buttocks. Merger legs. Two legs stand upright and stick together. Two feet Angle into 60 °.
国际商务礼仪unit1
国际商务礼仪unit1国际商务礼仪unit1TextaPostures(体态)wanttosucceedinbusiness?newresearchrevealsthatyourposturecouldbethek ey.Postureisthewayyouholdyourbodyagainstgravitywhilestanding,walking ,sittingorlyingdown.Gravityispullingdownyourbodyallthetimewhileyouare tryingtoholditupright.Goodpostureinvolvestrainingyourbodytomoveinawa ywhereleastpressureisplacedonmuscles.Goodorcorrectpostureisnotsometh ingyouhavetoforceuponyourself; itisthenaturalwayyourbodyismeanttobe.alignyourbodyandyouwillfeelapos itivechangeinyouinstantly.Goodposturemeanslessstrainandmoreenergy.Go odorcorrectpostureiswhereyourbodyisinproperalignment,thejointsandmus clesareworkingwithoutunnecessarystrain.想在商业上成功吗？新的研究表明，你的姿势可能是关键。
站立，走路，坐着或躺下时，姿势是你的身体的姿势。
当你试图将自己的身体保持直立时，重力一直都在拉低你的身体。
良好的姿势包括训练你的身体，以一种最小压力被放置在肌肉中的方式移动。
好的或正确的姿势不是你必须强迫自己的东西，它是你身体的自然方式。
调整你的身体，你会立刻感觉到你的积极变化。
国际商务礼仪(英文版)(第二版)Chapter 1 Business Etiquette in the International Arena[精]
![国际商务礼仪(英文版)(第二版)Chapter 1 Business Etiquette in the International Arena[精]](https://img.taocdn.com/s3/m/1010dc434b35eefdc9d33322.png)
Learning objectives
By the end of this introductive chapter, you should be able to
define etiquette and business etiquette understand the origin and development of
help you appear polished and professional, rendering you knowledgeable and confident in clients’ eyes
LET`S SEE HOW MUCH YOU KNOW....
Actions (I)
Appearance and Dress Positive first impression Business card etiquette Conversation skills
Case Study
Here is the situation: You’re meeting a client it crowded with noisy happy-hour patrons, making for an inhospitable business atmosphere-what do you do?
The word “etiquette” originated in France during the 1600s and 1700s.
It used to mean “keep off the grass” in French.
国际商务礼仪英文教程
国际商务礼仪英文教程【篇一：国际商务礼仪作业(英文版)】business gift-giving around the world武汉大学何坚婷abstract: nowadays, gifts are playing as an important role in international business relations. but different countries have different customs of gift-giving. the paper gives some details about how to make a good business gift-giving in many countries around the world.key words: significance, different cultures, comparative of business gift-givingintroduction1.significance of gift-giving in businessfirst of all, in international business dealings, appropriate gift-giving can not only fully show the enterprises culture and academic spirits, but also promote each others friendship.and then, gift-giving can show peoples congratulations, condolences and thanks to others. at the same time, it is also an emotional investment, reducing the emotional distance between people and being conductive to peoples communication.2.different cultures view on giftsbefore we start to talk about how to make a good businessgift-giving, lets give a view upon different counties in the world, knowing that how the people in different cultures treat the gifts. the first one is america!in america, people like the practical and peculiar gifts very much. for example, if you could give them some small gifts with unique styles or ethnic characteristics, such as the faked terracotta warriors and horses, they will be very happy. american people treat the snails and horseshoe as the mascot. when you present some gifts to them, remember not to make the number of gifts singular, and you should be attention tothe packaging.in addition, packaging gifts, do not use black paper, because the black in american eyes was unlucky color. also, gifts should pay attention to the business end of the conversation.in the uk, people dont like the gifts that are very expensive. it will be taken as a bribe if you give them some precious gifts. gifts like premium chocolate, a two bottles of wine , and flowers would be a good choice. do remember that not to present gifts printed with company flag. also, remember not to send the lily, because it means death.in france, people are very romantic, so they usually like the artisticand intellectual gifts very much, such as picturesque, art albums, and small crafts. if you are invited to a french peoples house for a dinner, remember to take a few pieces of fresh flowers without bundling with you, but the chrysanthemums must be excluded, because chrysanthemums are only used at funerals in france. in russia, people like to treat the guests with bread and salt to show their friendship and respect. they like to receive gifts that are brand name, such as a levis jeans, regardless of the level of the value of gifts. but do not give money to people, because it will be considered as charity and insults.in japan, people think that gifts represent peoples true mind. for the japanese, the ceremony of gift giving is more important than the objects exchanged. while you give them some flowers, the flowers should not be white, as these are associated with death. also, avoid giving gifts with even numbers of components, such as an even number of flowers in a bouquet. four is an especially inauspicious number, never give four of anything.in saudi arabia, people are very hospital, but you are not expected to bring any gift when invited into a saudi home. arab traders generally presente expensive gifts to others, but also would like to receive the same valuable in return. do not present used items to them, not so as wine and gifts with animal patterns on it. it isconsidered a violation of their privacy to give the wifes of arabs gifts.3.how to make a good gift-givingas we have discussed about the different cultures attitudes toward gift-giving, im going to list the way to make a good gift-giving in different countries around the world.first, we should know about the four elements of gift-giving, thus gifts, means, time and place.to tell it in detail, lets have a look on some countries that may provide us some useful information.in america, business gifts are discouraged by the law, which allows only a $25 tax deduction on gifts. so, it is important for you to choose a good time to present gifts, the time when you arrive or when you leave america is ok. when you visit a home, it is not necessary to take a gift, however ,it is always appreciated. you may take flowers, a plant, or a bottle of wine. take care, if you wish to give flowers, have them sent ahead so as not to burden your hostess with taking care of them when you arrive. and personal gifts such as perfume or clothing are inappropriate for women.in the uk, gifts are not part of doing business. rather than giving gifts, it is preferable to invite your hosts out for a meal or a show.but when you are invited to a english home, you may bring flowers, liquor or champagne, and chocolates. send a brief, handwritten thank-you note promptly afterwards, preferably by messenger rather than by mail.in france, it is not a good idea to give a business gift at your first encounter. for thank-yous, send at least a note, the day after you were invited to a dinner. of cause, you can send flowers or a basket of fruit if you like. to be romantic is necessary.in russia, gifts are more popular than the countries described before. so, you will have more choice to present gifts to your friends in russia. gifts like baseball caps, rock or country and western cassettes are welcome, also, camera, watches, and inexpensive jewelry is ok. thus after you choose a good time, you will make a good impression on your friends with the wonderful gifts. in japan, gift giving is very common. business gifts absolutely must be given at midyear and at year end. they are often given at first business meetings. usually, japanese do not open gifts directly once receiving them. if they do, they will be restrained in their appreciation. this does not mean that they do not like what you have given. when choosing gifts, imported goods and electronic product are fine.in saudi arabia, every saudi who must broker or approve a【篇二：商务礼仪英语bisiness etiquette】a study on international commercial etiquette and its significance商务礼仪及其意义研究contents(times new roman 小三号加黑加粗)introduction????????????????????.1chapter one abcccccccc?????????????. 71.1 abc???????????????????????. 71.2 abc ???????????????????????.81.3 abc????????????????????.???.9chapter two abcccccccc?????????????112.1abc???????????????????????. 112.2abc ???????????????????????122.3abc???????????????????????.13chapter three?chapter four??conclusion?????????????????????. references?????????????????????内容摘要当今世界，各国之间交流频繁，礼仪之论不再局限在国内，而成了国际交往需要重视的问题。
Business Etiquette 商务礼仪英语双语课件
9. When talking, you’d better look at the other person right in his eyes all the time.
2. If you want to know someone’s name, you can ask “ What’s your name?”
3. You’d better extend your name card with both hands to show your respect.
4. You’d better begin with a small talk, if the person is your new customer.
Focus Homework and test
Homework and test for chapter 2
Review what you have learned in class and discuss:
How to make compliments? What are the useful phrases and sentences?
Chapter 3 Etiquette for Business Calls
Dialogues: Role play P36~P57
Making and Receiving Business Calls
Leaving Business Message Ringing Back Dealing with Urgent Call Dealing with Complaining Call
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Part II
ChaLpOGtOer 1
Basic requirements of Business Manners
1. Professional Image Positive impression
2. Dress Codes
Clean and professional
3. Communication
Succeeding in business today requires not only mastery of one’s job but also mastery of the common courtesies of give and take and of consideration for others. Put them to work today, and you will find
A. immediately pass them your business card B. look at the card and acknowledge it
5. When expressing thanks to a business client who has given you a gift, you should
look at the current situation and assess how it affects everyone involved
◇ The essence of etiquette:
sincerely considerate, respectful and honest
◇ Functions: 1. Allow
3. How to resolve different situations in interpersonal relationship
Three principles
ChaLpOGtOer 1
The three principles that govern all etiquette 1. Consideration ◇ Concept:
attentively
1. Listening to the others
2. Not interrupting the
meetings
Research the professional Have business cards client’s native Show up on time for
cultures and
Can accept different
accepts the clients business practices
1. What to do in all kinds of situations 2. What we can expect other people to do
What's the purpose of business manners? ◇ Improve the efficiency of business transactions in the long term, especially in international markets.
that they will work for you in all your professional days
to come.
Test yourself（自我测试）
ChaLpOGtOer 1
Based on your understanding of business etiquette, judge the following situations and discuss in groups.
“Whenever two people come together and their
behavior affects one another, you have etiquette. Etiquette is not some rigid code of manners;
it’s simply how persons’ lives touch one another.”
3. How can you avoid betraying yourself or compromising your integrity and be polite at the same time?
The structure of the text
ChaLpOGtOer 1
Part 1 The Concept of Business Etiquette
1. When you have a business meeting in the UK, you should
A. get down to business straight away B. spend time eating and drinking and
getting to know each other
Pleasant office environment Better quality work
The structure of the text
ChaLpOGtOer 1
◇ Employee - Boss Relations
Supervisors
awards
Give thank-you cards or holiday gifts as
◊ Analyze the concept of etiquette theoretically and recognize the characteristics of etiquette.
◊ Cultivate the cross-cultural awareness in business communication.
Co - workers Respect their boss, aspire to emulate
The structure of the text
◇ Business-to-Business Relations
ChaLpOGtOer 1
Foreign clients customs printed in the languastanding of the quotation
“Etiquette Is simply how persons’ lives touch one another”?
2. Why do we define etiquette as a powerful combination of manners and principles?
ChaLpOGtOer 1
Why should we learn business etiquette?
Good manners are cost-effective because:
1. They increase the quality of life in the workplace 2. They contribute to optimum employee morale 3. They embellish the company image 4. They also play a major role in generating profit
Part II
ChaLpOGtOer 1
The Characteristics and Principles of Business Etiquette
The Characteristics of Business Manners ◇ Etiquette = Manners + Principles
LOGO
Chapter I
The Importance of Business Etiquette
商务礼仪的重要性
Objectives（学习目标）
ChaLpOGtOer 1
After you have studied this chapter, you should be able to:
◊ Realize the necessity of learning business etiquette.
2. The most ill-mannered thing to do at a business meal is
A. order a lot of food B. use a cell phone
Test yourself （自我测试） ChaLpOGtOer 1
3. You have a meeting with a client but are expecting a
expert）
— Emily Post （American etiquette
The structure of the text
ChaLpOGtOer 1
Part 2 The Effects of Business Etiquette Employee Relations
Respect individual personal space Don't interupt during meetings
ChaLpOGtOer 1
2. Respect
◇ Concept:
Look at how your possible actions will affect
others
in the future
◇ Importance:
The essential etiquette in interpersonal communication
Good
Respectful, patient and calm
Use poor grammar
Bad
Speed talking
filler words
4. Timeliness organization