BEC中级口语十大关键名词及搭配
BEC中级高频词汇整理
BCE中级词汇整理1.absence n. 缺席，离开2.absent adj. 不在，不参与3.absenteeism n. （经常性）旷工，旷职4.absorb v. 吸收，减轻（冲击、困难等）作用或影响5.abstract n. 摘要6.access n. 接近（或进入）的机会，享用权 v. 获得使用计算机数据库的权利7.accommodation n. 设施，住宿8.account n. 会计帐目9.accountancy n. 会计工作10.accountant n. 会计11.accounts n. 往来帐目12.account for 解释，说明13.account executive n. （广告公司）客户经理14.*accruals n. 增值，应计15.achieve v. 获得或达到，实现，完成16.acknowledge v. 承认，告知已收到（某物），承认某人17.acquire v. 获得，得到18.*acquisition n. 收购，被收购的公司或股份19.acting adj. 代理的20.activity n. 业务类型21.actual adj. 实在的，实际的，确实的22.adapt v. 修改，适应23.adjust v. 整理，使适应24.administration n. 实施，经营，行政25.administer v. 管理，实施26.adopt v. 采纳，批准，挑选某人作候选人27.advertise v. 公布，做广告28.ad n. 做广告，登广告29.advertisement n. 出公告，做广告30.advertising n. 广告业31.after-sales service n. 售后服务32.agenda n. 议事日程33.agent n. 代理人，经纪人34.allocate v. 分配，配给35.amalgamation n. 合并，重组36.ambition n. 强烈的欲望，野心37.*amortise v. 摊还38.analyse v 分析，研究39.analysis n. 分析，分析结果的报告40.analyst n. 分析家，化验员41.annual adj. 每年的，按年度计算的42.annual general meeting （AGM）股东年会43.anticipate v. 期望44.anticipated adj. 期待的45.appeal n. 吸引力46.apply v. 申请，请求；应用，运用47.applicant n. 申请人48.application n. 申请，施用，实施49.appointee n. 被任命人50.appraisal n. 估量，估价51.appreciate v. 赏识，体谅，增值52.*appropriate v. 拨出（款项）53.approve v. 赞成，同意，批准54.aptitude n. 天资，才能55.*arbitrage n. 套利56.arbitration n. 仲裁57.*arrears n. 欠帐58.assemble v. 收集，集合59.assembly-line n. 装配线，流水作业线60.assess v. 评定，估价61.asset n. 资产62.current asset n. 流动资产63.fixed asset n. 固定资产64.frozen asset n. 冻结资产65.intangible assets n. 无形资产66.liquid assets n. 速动资产67.tangible assets n. 有形资产68.assist v. 援助，协助，出席69.audit n. 查账，审计70.automate v. 使某事物自动操作71.average n. 平均，平均水准72.awareness n. 意识；警觉73.backing n. 财务支持，赞助74.backhander n. 贿赂75.*backlog n. 积压（工作或订货）76.bad debt 死账（无法收回的欠款）77.balance n. 收支差额，余额78.balance of payments n. 贸易支付差额79.balance sheet n. 资产负债表80.bankrupt adj. 破产的81.bankruptcy n. 破产82.bank statement n. 银行结算清单（给帐户的），银行对账单83.bar chart n. 条形图，柱状图84.bargain v. 谈判，讲价85.base n. 基地，根据地86.batch n. 一批，一组，一87.batch production 批量生产88.bear market n. 熊市89.beat v. 超过，胜过90.behave v. 表现，运转91.behaviour n. 举止，行为，运转情况92.below-the-line advertising 线下广告，尚未被付款的广告93.benchmark n. 衡量标准94.benefit n. 利益，补助金，保险金得益95.fringe benefits n. 附加福利96.sickness benefit n. 疾病补助费97.bid n. 出价，投标98.takeover bid n. 盘进（一个公司）的出价99.bill n. 账单，票据100.billboard n. （路边）广告牌，招贴板101.black adj. 违法的102.in the black 有盈余，贷方103.black list 黑名单，禁止贸易的（货物、公司及个人）名单104.black Monday n. 黑色星期一，指1987年10月国际股票市场崩溃的日子105.blue chips n. 蓝筹股，绩优股106.blue-collar adj. 蓝领（工人）的107.Board of Directors n. 董事会108.Bond n. 债券109.bonus n. 津贴，红利110.books n . 公司帐目111.book value n. 账面价值，（公司或股票）净值112.bookkeeper n. 簿记员，记帐人113.boom n. 繁荣，暴涨114.boost v. 提高，增加，宣扬115.bottleneck n. 瓶颈，窄路，阻碍116.bottom adj. 最后的，根本的 v. 到达底部，建立基础117.bounce v. 支票因签发人无钱而遭拒付并退回118.brainstorm n./v. 点子会议，献计献策，头脑风暴119.branch n. 分支，分部120.brand leader n. 占市场最大份额的品牌，名牌121.brand loyalty n. （消费者）对品牌的忠实122.break even v. 收支相抵，不亏不盈123.break even point 收支相抵点，盈亏平衡点124.breakthrough n. 突破125.brief n. 摘要126.brochure n. 小册子127.broker n. 经纪人，代理人128.bull market 牛市129.budget n. 预算130.bulk n. 大量（货物） adj. 大量的131.bust adj. 破了产的132.buyout n. 买下全部产权133.CAD（=Computer Aided Design） n. 计算机辅助设计134.call n. 打电话135.call on v. 呼吁，约请，拜访136.campaign n. 战役，运动137.candidate n. 求职者，候选人138.canteen n. 食堂139.canvass v. 征求意见，劝说140.capacity n. 生产额，（最大）产量141.caption n. 照片或图片下的简短说明142.capital n. 资本，资金143.capture v. 赢得144.cash n. 现金，现付款 v. 兑现145.cash flow n. 现金流量146.case study n. 案例分析147.catalogue n. 目录，产品目录148.catastrophe n. 大灾难，大祸149.CEO n. Chief Executive Officer（美）总经理150.chain n. 连锁店151.challenger n. 挑战者152.channel n. （商品流通的）渠道153.charge n. 使承担，要（价），把……记入（账册等）154.chart n. 图表155.checkout n. 付款台156.chief adj. 主要的，首席的，总的157.CIF， c.i.f. 成本保险费加运费158.circular n. 传阅的小册子（传单等）159.circulate v. 传阅160.claim n./v. 要求，索赔161.client n. 委托人，顾客162.cold adj. 没人找上门来的，生意清淡的mercialise v. 使商品化mission n. 佣金165.*commitment n. 承诺modity n. 商品，货物pany n. 公司168.limited （liability） company （ltd.）股份有限公司169.public limited company （plc） n. 股票上市公司pensate v. 补偿，酬报pensation n. 补偿，酬金pete v. 比赛，竞争petition n. 比赛，竞争petitor n. 竞争者，对手petitive adj. 竞争性的ponent n. 机器元件、组件、部件，部分177.concentrated marketing n. 集中营销策略178.condition n. 条件，状况179.*configuration n. 设备的结构、组合180.conflict n. 冲突，争论181.*conglomerate n. 综合商社，多元化集团公司182.*consolidate v. 帐目合并183.*consortium n. 财团184.constant adj. 恒定的，不断的，经常的185.consultant n. 咨询人员，顾问，会诊医生186.consumables n. 消耗品187.consumer durables n. 耐用消费品（如：洗衣机）188.consumer goods n. 消费品，生活资料189.*contingency n. 意外事件190.continuum n. 连续时间191.contract n. 合同，契约192.contractor n. 承办商，承建人193.contribute v. 提供，捐献194.contribution n. 贡献，捐献，税195.conversion n. 改装，改造196.conveyor n. 运送，传递，转让197.core time n. （弹性工作制的）基本上班时间（员工于此段时间必须上班，弹性只对除此以外的时间有效）198.cost n. 成本199.fixed costs 固定成本200.running costs 日常管理费用201.variable costs 可变成本202.cost-effective adj. 合算的，有效益的203.costing n. 成本计算，成本会计204.credit n. 赊购，赊购制度205.credit control 赊销管理（检查顾客及时付款的体系）206.letter of credit 信用证207.credit limit 赊销限额208.credit rating 信贷的信用等级，信誉评价209.creditor n. 债权人，贷方210.*creditworthiness n. 信贷价值，信贷信用211.crisis n. 危机，转折点212.critical adj. 关键的213.*critical path analysis n. 关键途径分析法214.currency n. 货币，流通215.current adj. 通用的，现行的216.Current account 往来帐户，活期（存款）户217.current assets n. 流动资产218.current liabilities n. 流动负债219.customise v. 按顾客的具体要求制造（或改造等）；顾客化220.cut-throat adj. 残酷的，激烈的221.cut-price a. 削价（出售）的222.CV（=curriculum vitae） n. 简历，履历223.*cycle time n. 循环时间224.deadline n. 最后期限225.deal n. 营业协议，数量 v. 交易226.dealer n. 商人227.debit n. 借方，欠的钱 v. 记入帐户的借方228.debt n. 欠款，债务229.to get into debt 负债230.to be out of debt 不欠债231.to pay off a debt 还清债务232.debtor n. 债务人233.aged debtors 长期债务人234.declare v. 申报，声明235.decline n./v. 衰退，缓慢，下降236.decrease v. 减少237.deduct v. 扣除，减去238.default n. 违约，未履行239.defect n. 缺陷240.defective adj. 有缺点的241.defer v. 推迟242.deferred payments n. 延期支付243.deficit n. 赤字244.delivery cycle n. 交货周期245.*demand management n. 需求规化246.demotivated adj. 消极的，冷谈的247.deposit n. 储蓄，预付（定金）248.depot n. 仓库249.depreciate v. 贬值，（对资产）折旧250.depressing adj. 令人沮丧的251.deputy n. 代理人，副职，代理252.devalue v. 货币贬值（相对于其它货币）253.diet n. 饮食，食物，特种饮食254.differentiation n. 区分，鉴别255.dimensions n. 尺寸，面积，规模256.direct v 管理，指导257.director n. 经理，主管258.Managing Director n. 总经理259.direct cost n. 直接成本260.direct mail n. （商店为招揽生意而向人们投寄的）直接邮件261.direct selling n. 直销，直接销售262.directory n. 指南，号码簿263.discount n. 折扣，贴现264.dismiss v. 让……离开，打发走265.dismissal n. 打发走266.dispatch n./v. 调遣267.display n./v. 展出，显示268.dispose v. 安排，处理（事务）269.dispose of 去掉，清除270.distribution n. 分配，分发，分送产品271.*diversify v. 从事多种经营；多样化272.divest v. 剥夺273.dividend n. 股息，红利，年息274.division n. 部门275.*dog n. 滞销品276.down-market a./ad. 低档商品的277.*down-time/downtime n. 设备闲置期278.DP（=Data Processing） n. 计算机数据处理，计算机数据处理部门279.dramatic adj. 戏剧性的280.drive n. 积极性，能动性281.due adj. 应付的，预期的282.dynamic adj. 有活力的283.earnings n. 工资284.efficiency n. 效率285.endorse v. 背书，接受286.engage v. 雇用287.entitle v. 授权288.entitlement n. 应得的权利289.holiday entitlement n. 休假权290.equity n. 股东权益291.equity capital n. 股本292.equities 普通股，股票293.estimated demand n. 估计需求294.evaluate v. 估价，评价295.eventual adj. 最终的296.exaggerate v. 夸张297.exceed v. 超过298.exhibit n. 展览，表现299.expenditure n. 花费，支出额300.expense n. 费用，支出301.expense account n. 费用帐户302.expenses n. 费用，业务津贴303.expertise n. 专长，专门知识和技能304.*exposure n. 公众对某一产品或公司的知悉；广告所达到的观众总数305.facilities n. 用于生产的设备、器材306.facilities layout n. 设备的布局规化、计划307.facilities location n. 设备安置308.*factoring n. 折价购买债券309.*fail-safe system n. 安全系统310.feasibility study n. 可行性研究311.feedback n. 反馈，反馈的信息312.field n. 办公室外边，具体业务313.file n. 文件集，卷宗，档案，文件314.v. 把文件（或资料）归档315.fill v. 充任316.finance n. 资金，财政317.v. 提供资金318.financial adj. 财政的319.financing n. 提供资金，筹借资金320.finished goods n. 制成品321.firm n. 公司322.fire v. 解雇323.fix v. 确定，使固定在324.fix up v. 解决，商妥325.fiscal adj. 国库的，财政的326.*flagship n. 同类中最成功的商品，佼佼者327.flexible adj. 有弹性的，灵活的328.flextime n. 弹性工作时间制329.flier（=flyer） n. 促销传单330.float v. 发行股票331.flop n. 失败332.flow shop n. 车间333.fluctuate v. 波动，涨落，起伏334.FOB， f.o.b n. 离岸价335.*follow-up n. 细节落实，接连要做的事336.forecast v. 预测337.four P‘s 指产品PRODUCT、价格PRICE、地点PLACE、促销PROMOTION338.framework n. 框架，结构339.*franchise n. 特许经销权340.v. 特许经销，给予特许经销权341.franchisee n. 特许经营人342.franchiser n. 授予特许经营权者343.fraud n. 欺骗344.*freebie n. （非正式的）赠品，免费促销的商品345.freelance n.& adj. 自由职业者（的）346.funds n. 资金，基金347.futures n. 期货交易348.gap n. 缺口，空隙349.*gearing n. 配称（即定息债务与股份资本之间的比率）350.*gimmick n. 好主意，好点子351.goal n. 目标352.going adj. 进行的，运转中的353.going rate n. 产品的市场价格354.goods n. 货物，商品355.goodwill n. 声誉356.*go public v. 首次公开发行股票357.grapple with v. 与……搏斗，尽力解决358.grievance n. 申诉，抱怨359.gross adj. 总的，毛的360.gross margin n. 毛利率361.gross profit n. 毛利362.gross yield n. 毛收益363.gradually adv. 逐渐地364.group n. （由若干公司联合而成的）集团365.grow v. 增长，扩大366.growth n. 增长，发展367.guarantee n. 保证，保单368.guidelines n. 指导方针，准则369.hand in v. 呈送370.hand in one‘s notice 递交辞呈371.handle v. 经营372.*hands on adj. 有直接经验的373.hard sell n. 强行推销374.hazard n. 危险，危害行为375.head n. 主管，负责376.health and safety n. 健康和安全377.*hedge n. 套期保值378.hidden adj. 隐藏的，不明显的379.hierarchy n. 等级制度，统治集团，领导层380.hire v. 雇用381.hire purchase n. 分期付款购物法382.hit v. 击中，到达383.holder n. 持有者384.holding company n. 控股公司385.hostile adj. 不友好的，恶意的386.HRD n. 人力资源发展部387.human resources n. 人力资源388.*hype n. 天花乱坠的（夸张）广告宣传389.impact n. 冲击，强烈影响390.implement v. 实施，执行391.implication n 隐含意义392.incentive n. 刺激；鼓励393.earned income 劳动收入，劳动所得394.unearned income 非劳动收入，投资所得395.increment v. 定期增加396.incur v 招致，承担397.*indemnity n. 偿还，赔偿398.index n. 指数，索引399.retail price index 零售价格指数400.indirect costs n. 间接成本401.induction n. 就职402.industrial adj. 工业的403.industrial action n. （罢工、怠工等）劳工行动404.industrial relations n. 劳资关系405.inefficiency n. 低效率，不称职406.inflate v. 抬高（物价），使通货等）膨胀407.inflation n. 通货膨胀408.*infringe v. 违法，违章409.initial adj. 初步的410.innovate v. 革新411.input n. 投入412.insolvent adj. 无清偿力的413.installment n. 部分，分期付款414.insure v. 给……保险，投保415.insurance n. 保险416.interest n. 利息，兴趣417.interest rate n. 利率418.interim n. 中期，过渡期间419.intermittent production n. 阶段性生产420.interview n./v. 面试421.interviewee n. 被面试的人422.interviewer n. 主持面试的人，招聘者423.introduce v. 介绍，提出424.*inventory n. 库存425.buffer inventory n. 用于应付突发性需求的存货426.capacity inventory n. 用于将来某时使用的存货427.cycle inventory n. 循环盘存428.decoupling inventory n. 保险性存货（以应付万一）429.finished goods inventory n. 制成品存货（盘存）430.pipeline inventory n. 在途存货431.raw materials inventory n. 原材料存货432.work-in-progress inventory n. 在制品盘存（存货）433.invest v. 投资434.investment n. 投资435.investor n. 投资者436.invoice n. 发票 v. 给（某人）开发票437.irrevocable adj. 不可撤消的，不能改变的438.issue n. 发行股票439.rights issue n. 优先认股权440.IT=Information Technology 信息技术441.item n. 货物，条目，条款442.job n. 工作443.job description 工作说明，职务说明444.*job lot n. 一次生产的部分或少数产品445.job mobility 工作流动446.job rotation 工作轮换447.job satisfaction 工作的满意感（自豪感）448.*job shop n. 专门车间449.jobbing n. 为一次性的或小的订货需求而特设的生产制度450.joint adj. 联合的451.joint bank account （几个人的）联合银行存款帐户452.journal n. 专业杂志453.*jurisdiction n. 管辖（权）454.junk bonds n. 低档（风险）债券，垃圾债券455.junk mail n. （未经收信人要求的）直接邮寄的广告宣传456.*just-in-time n. 无库存制度457.key adj. 主要的，关键的458.knockdown adj. （价格）很低的459.know-how n. 专门技术bel n. 标签，标牌 v. 加标签，加上标牌bour n. 劳动，工作，劳动力bour market 劳动力市场bour relations 劳资关系bour shortage 劳动力短缺465.*launch v. 在市场推出一种新产品 n. 新产品的推出y-off/layoff n./v. 临时解雇yout n. 工厂的布局468.lead v. 领先，领导469.lead time n. 完成某项活动所需的时间470.leaflet n. 广告印刷传单471.lease n. 租借，租赁物472.legal adj. 合法的473.lend v. 出借，贷款474.lessee n. 承租人475.lessor n. 出租人476.*ledger n. 分类帐477.nominal ledger n. 记名帐478.purchase ledger n. 进货479.sales ledger n. 销货帐480.*leverage n. 杠杆比率481.liability n. 负债482.liabilities n. 债务483.licence（US： license） n. 许可证484.license v. 许可，批准485.life cycle n. 寿命周期486.likely adj. 可能的487.*line process 流水线（组装）488.link n. 关系，联系，环489.liquid adj. 易转换成现款的490.liquidate v. 清算491.*liquidity n. 拥有变现力492.liquidation n. 清理（关闭公司），清算493.liquidator n. 清算人，公司资产清理人494.listed adj. 登记注册的495.listing n. 上市公司名录496.literature n. （产品说明书之类的）印刷品，宣传品497.litigate v. 提出诉讼498.loan n./v. 贷款，暂借499.logo n. 企业的特有标记500.lose v. 亏损501.loser n. 失败者502.loss n. 损失503.lot n. 批，量504.loyalty n. 忠诚，忠实505.magazine n. 杂志，期刊506.mailshot n. 邮购507.maintain v. 维持，保持508.maintenance n. 维持，坚持509.major adj. 重大的，主要的，较大的510.majority shareholding 绝对控股511.make n. 产品的牌子或型号512.make-to-order adj. 根据订货而生产的产品513.make-to-stock adj. 指那些在未收到订货时就已生产了的产品514.management n. 管理，管理部门515.middle management n. 中层管理人员516.senior management n. 高层管理人员517.managerial adj. 管理人员的，管理方面的518.manager n. 经理519.plant manager n. 工厂负责人520.line manager n. 基层负责人521.staff manager n. 部门经理助理522.management accounts n. 管理帐目523.matrix management n. 矩阵管理524.*management information system（MIS） n. 管理信息系统525.manning n. 人员配备526.manpower n. 劳动力527.manpower resources n. 劳动力资源528.manual adj. 体力的，人工的，蓝领的529.manufacture v. （用机器）制造530.manufacturer n. 制造者（厂、商、公司）531.manufacturing adj. 制造的532.manufacturing industry 制造业533.margin n. 利润534.gross margin n. 毛利率 margin n. 净利润536.mark-up v. 标高售价，加价537.market n. 市场；产品可能的销量538.down market adv./adj. 低档商品/地的539.up market adj./adv. 高档商品的/地540.marketing mix n. 综合营销策略，指定价、促销、产品等策略的配合541.market leader n. 市场上的主导公司542.*market niche n. 小摊位，专业市场的一个小部分543.market penetration n. 市场渗入544.market segmentation 市场划分545.market share n. 市场占有率，市场份额546.*mass-marketing n. 大众营销术547.*master production schedule n. 主要生产计划548.*material requirements planning（MRP） n. 计算生产中所需材料的方法549.*materials handling n. 材料管理，材料控制550.maximise v. 使增至最大限度、最大化551.measure n. 措施，步骤552.media n. 新闻工具，传媒553.mass media 大众传媒（如电视、广播、报纸等）554.merchandising n. （在商店中）通过对商品的摆放与促销进行经营555.merge v. 联合，合并556.merger n. （公司，企业等的）合并557.merit n. 优点，值得，应受558.method study n. 方法研究559.middleman n. 中间人，经纪人560.full milk n. 全脂牛奶561.skimmed milk n. 脱脂乳562.minimise v. 使减至最小限度，最小化563.*mission n. 公司的长期目标和原则564.mobility n. 流动性，可移性565.moderately adv. 中等地，适度地566.monopoly n. 垄断，独占567.mortgage n./v. 抵押568.motivate v. 激励，激发……的积极性569.motivated adj. 有积极性的570.motivation n. 提供动机，积极性，动力571.motive n. 动机572.negotiate v. 谈判573.negotiable adj. 可谈判的，可转让的 adj. 净的，纯的work n. 网络576.*niche n. 专业市场中的小摊位577.notice n. 通知，辞职申请，离职通知578.objective n. 目标，目的579.obsolete adj. 过时的，淘汰的，废弃的580.offer n. 报价，发盘581.offer v. 开价582.off-season adj./adv. 淡季的583.off-the-shelf adj. 非专门设计的584.off-the-peg adj. 标准的，非顾客化的585.opening n. 空位586.operate v. 操作，经营，管理587.operating profits 营业利润588.*operations chart n. 经营（管理）表589.*operations scheduling n. 生产经营进度表590.opportunity n. 机会591.*optimize v. 优化592.option n. 选择权593.share option n. 期权anigram n. 组织图anisation chart n. 公司组织机构图596.orient v. 定向，指引597.orientation n. 倾向，方向；熟悉，介绍情况598.outcome n. 结果599.outlay n. 开销，支出，费用600.*outlet n. 商店601. a retail outlet 零售店602.outgoings n. 开支，开销603.outlined adj. 概括，勾勒的草图604.output n. 产量605.*outsource v. 外购产品或由外单位制做产品606.outstanding adj. 未付款的，应收的607.over-demand n. 求过于供608.overdraft n. 透支609.overdraft facility 透支限额610.overdraw v. 透支611.*overhead costs n. 营业成本612.*overheads n. 企业一般管理费用613.overpay n. 多付（款）614.overtime n. 加班615.overview n. 概述，概观616.owe v. 欠钱，应付617.p.a.（=per annum） n. 每年618.packaging n. 包装物；包装619.parent company n. 母公司，总公司620.part-time adj. 部分时间工作的，业余的621.participate v. 参加，分享（in）622.partnership n. 合伙（关系），合伙，合伙企业623.patent n. 专利624.pay n. 工资，酬金 v. 付钱，付报酬625.take-home pay 实得工资626.payroll n. 雇员名单，工资表627.peak n. 峰值，顶点628.penetrate v. 渗透，打入（市场）629.penetration n. 目标市场的占有份额630.pension n. 养老金，退休金631.perform v. 表现，执行632.performance n. 进行，表现工作情况633.performance appraisal n. 工作情况评估634.perk n. 额外待遇（交通、保健、保险等）635.personnel n. 员工，人员636.*petty cash n. 零用现金637.phase out n. 分阶段停止使用638.*pick v. 提取生产用零部件或给顾客发货639.picking list n. 用于择取生产或运输订货的表格640.pie chart n. 饼形图641.pilot n. 小规模试验642.pipeline n. 管道，渠道643.plant capacity n. 生产规模，生产能力644.plot v. 标绘，策划645.*plough back n. 将获利进行再投资646.point of sale （POS） n. 销售点647.policy n. 政策，规定，保险单648.*portfolio n. （投资）组合649.*portfolio management n. 组合证券管理650.post n. 邮件，邮局；职位651.position n. 职位652.potential n. 潜在力，潜势653.power n. 能力654.purchasing power 购买力655.PR=Public Relations 公共关系656.*preference shares n. 优先股657.price n. 价格658.market price 市场价，市价659.retail price 零售价660.probation n. 试用期661.product n. 产品662.production cycle n. 生产周期663.production schedule n. 生产计划664.product life cycle n. 产品生命周期665.product mix n. 产品组合（种类和数量的组合）666.productive adj. 生产的，多产的667.*profile n. 简介形象特征668.profit n. 利润669.operating profit n. 营业利润670.profit and loss account n. 损益帐户671.project v. 预测672.promote v . 推销673.promotion n. 提升，升级674.proposal n. 建议，计划675.prospect n. 预期，展望676.prospectus n. 计划书，说明书677.prosperity n. 繁荣，兴隆678.prototype n. 原型，样品679.*publicity n. 引起公众注意680.public adj. 公众的，公开的681.go public 上市682.public sector 公有企业683.publicity n. 公开场合，名声，宣传684.publics n. 公众，（有共同兴趣的）一群人或社会人士685.punctual adj. 准时的686.punctuality n. 准时687.purchase v. & n. 购买688.purchaser n. 买主，采购人689.QC（=Quality Circle） n. 质检人员690.qualify v. 有资格，胜任691.qualified adj. 有资格的，胜任的，合格的692.qualification n. 资格，资格证明693.quality n. 质量694.quality assurance n. 质量保证695.quality control 质量控制，质量管理696.quarterly adj./adv. 季度的，按季度697.questionnaire n. 调查表，问卷698.quote n. 报价，股票牌价699.quotation n. 报价，股票牌价700.R＆D Research and Development 研究与开发701.radically adv. 根本地，彻底地702.raise n. （美）增加薪金 v. 增加，提高；提出，引起703.range n. 系列产品704.rank n./v. 排名705.rapport n. 密切的关系，轻松愉快的气氛706.rate n. 比率，费用707.fixed rate 固定费用，固定汇率708.going rate 现行利率，现行汇率709.rating 评定结果710.ratio n. 比率711.rationalise v. 使更有效，使更合理712.raw adj. 原料状态的，未加工的713.raw material n. 原材料714.receive v. 得到715.receipt n. 收据716.receiver n. 接管人，清算人717.accounts receivable 应收帐718.receivership n. 破产管理719.recession n. 萧条720.reckon v. 估算，认为721.recognise v. 承认722.reconcile v. 使……相吻合，核对，调和723.recoup v. 扣除，赔偿724.recover v. 重新获得，恢复725.recovery n. 重获，恢复726.recruit v. 招聘，征募 n. 新招收的人员727.recruitment n. 新成员的吸收728.red n. 红色729.in the red 赤字，负债730.reduce v. 减少731.reduction n. 减少732.redundant adj. 过多的，被解雇的733.redundancy n. 裁员，解雇734.reference n. 参考，参考资料735.reference number （Ref. No.）产品的参考号码736.refund n./v. 归还，偿还737.region n. 地区738.*reimburse v. 偿还，报销739.reject n./v. 拒绝740.reliability n. 可靠性741.relief n. 减轻，解除，救济742.relocate v. 调动，重新安置743.remuneration n. 酬报，酬金744.rent v. 租 n. 租金745.rep （代表）的缩写746.report to v. 低于（某人），隶属，从属747.reposition v. （为商品）重新定位748.represent v. 代表，代理749.representative n. 代理人，代表750.reputation n. 名声，声望751.reputable adj. 名声/名誉好的752.reserves n. 储量金，准备金753.resign v. 放弃，辞去754.resignation n. 辞职755.resistance n. 阻力，抵触情绪756.respond v. 回答，答复757.response n. 回答，答复758.restore v. 恢复759.result/results n. 结果，效果760.retail n./v. 零售761.retailer n. 零售商762.*retained earnings n. 留存收益763.retire v. 退休764.retirement n. 退休765.return n. 投资报酬766.*return on investment （ROI） n. 投资收入，投资报酬767.revenue n. 岁入，税收768.review v./n. 检查769.reward n./v. 报答，报酬，奖赏770.*rework v. （因劣质而）重作771.risk capital n. 风险资本772.rival n. 竞争者，对手 adj. 竞争的773.rocket v. 急速上升，直线上升，飞升774.ROI Return on Investment 投资利润775.roughly adv. 粗略地776.round adj. 整数表示的，大约777.round trip 往返的行程778.royalty n. 特许权，专利权税779.run v. 管理，经营780.running adj. 运转的781.sack v. 解雇782.sales force 销售人员783.sample n. 样品；v. 试验；抽样检验784.*saturation n. （市场的）饱和（状态）785.saturate v. 饱和786.save v. 节省，储蓄787.savings n. 存款788.scale n. 刻度，层次789.scapegoat n. 替罪羊790.scare adj. 缺乏的，不足的791.*scrap n. 废料或废品792.seasonal adj. 季节性的793.section n. 部门794.sector n. 部门795.*securities n. 债券及有价证券796.segment n. 部分 v. 将市场划分成不同的部分797.segmentation n. 将市场划分成不同的部门798.semi-skilled adj. 半熟练的799.settle v. 解决，决定800.settlement n. 解决，清偿，支付801.service n. 服务，帮佣802.services n. 专业服务803.settle v. 安排，支付804.set up v. 创立805.share n. 股份806.shareholder n. 股东807.*shelf-life n. 货架期（商品可以陈列在货架上的时间）808.shift n. 轮班809.showroom n. 陈列室810.simulation n. 模拟811.shop n. 商店812.closed shop 限制行业（只允许本工会会员）813.open shop 开放行业（非会员可从事的工作）814.shop steward 工会管事815.shopfloor 生产场所816.shortlist n. ……供最后选择的候选人名单 v.把……列入最后的候选人名单817.sick adj. 病的818.sick leave 病假819.sick note 病假条820.sick pay 病假工资821.sickness 生病822.skill n. 技能，熟巧823.skilled employee n. 熟练工人824.*skimming n. 高额定价，撇奶油式定价825.slogan n. 销售口号826.slump n. 暴跌827. a slump in sales 销售暴跌828.soft-sell n. 劝诱销售（术），软销售（手段）829.software n. 软件830.sole adj. 仅有的，单独的831.sole distributor 独家分销商832.solvent adj. 有偿付能力的833.*sourcing n. 得到供货834.spare part n. 零部件835.specification n. 产品说明836.split v. 分离837.spokesman n. 发言人838.sponsor n. 赞助者（为了商品的广告宣传）839.spread n. （股票买价和卖价的）差额840.stable adj. 稳定的841.staff n. 职员842.stag n. 投机认股者843.v. 炒买炒卖844.stagnant adj. 停滞的，萧条的845.*statute n. 成文法846.statutory adj. 法定的847.steadily adv. 稳定地，平稳地848.stock n. 库存，股票849.stock exchange n. 证券交易所850.*stockbroker n. 股票经纪人851.stock controller 库房管理者852.storage n. 贮藏，库存量853.strategy n. 战略854.*streamline v. 精简机构，提高效率855.stress n. 压力，紧迫856.strike n. 罢工857.structure n. 结构，设备。
商务英语BEC中级口试必备用语汇总
XX年商务英语BEC中级口试必备用语汇总“商务英语”是商务和英语的结合，在“英语”和“商务”两个内容上权重是这样的。
英语占大约%。
在这里，英语的语言水平是根本的要求。
也就是说，我们首先解决的是学员的语言水平问题。
帮助学员切实地提高英语水平。
以下是的xx年商务英语BEC中级口试必备用语汇总。
Can you show us your catalogue?可以看一下你们的产品目录吗?Certainly. Here’s a catalogue for some of ourpopul ar items.当然可以。
这是我们一些畅销货的目录。
Have you looked into the sales?您调查过销售情况吗?Such products are widely sold in markets abroad.此类产品在国外市场很畅销。
I would like to see the samples first.我想先看一看样品。
This is the newest export item for this year.好的。
这是今年出口的最新款式。
Thanks. Do you have catalogues? I’d like to have a few copies to study them carefully.谢谢。
你们有商品目录吗?我想要几份仔细研究一下。
Good morning. Wele to our pany.早上好。
欢送您到我们公司来(欢送光临)。
Good morning. I’m the manager of the import division of XYZ Co.Ltd. Here is my card.早上好。
我是XYZ的进口部经理，这是我的名片。
Pleased to meet you and I’m glad to have the opportunity to remend to you our latestlaser and electronics product of this year.很快乐认识您并有时机向您推荐我们今年最新的一种光电产品。
bec中级口语指导汇总
bec中级口语指导汇总bec中级口语指导(1)WHAT IS IMPORTANT WHEN ……?Negotiating a contract with a customerl Customer needsl Available budgetl【词汇&短语】可持续的 sustainable 共同愿望common desire双赢win-win 建立贸易机会conclude business互惠互利mutual benefit 一致coincides with通力合作close cooperation 报价quotations最新商品价格目录表latest catalogues 履行合同observe the contract商业信誉commercial integrity 国际惯例international practices【句型点击】I have some comment on…..The products meet with great favor.How to precede with 怎样来进行How to put…. Into practice….【参考范例】If I am negotiating a contract with a customer, I will firstly take the customers’ needs into consideration. The reason is very simple. It is the basis of the undergoing negotiation; we are sitting around the negotiation table because we need something from each other. It is our common desire to conclude the business.On the other hand, the success of the negotiation dependson the available budget. Without financial support, all the rounds of discussing and bargaining won’t make any sense. That is why it is an international practice to consider about the budget first and reasonable design of the contract comes after that.Besides the above mentioned points, long-term cooperation is also an essential element. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable, or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity.bec中级口语指导(2)WHAT IS IMPORTANT WHEN ……?Working as a teacherl Sharing expertisel Deciding responsibilitiesl【词汇&短语】求助于 resort to 零碎的piecemeal处理tackle with 前提premise倾向于apt to 灵活的策略flexible policy指派assign 唤起情绪invoke有机的，整体的organic 同时simultaneously【句型点击】The prim e concern is… 首要考虑是..Given this premise…. 基于这样的前提Be expected to…【参考范例】When working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.Secondly, the teacher is expected to decide the responsibility of his/her fellowman. In this case, it is better to tackle with the whole thing in an organic way rather than a piece meal basis. In other words, the person on the teaching position should be crystal clear of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed b the supervisor and simultaneously to invoke the creative spirit out of them. In this way, we can improve the behavior pattern of the students and make full of their potentialities.bec中级口语指导(3)WHAT IS IMPORTANT WHEN ……?Considering setting a staff canteenl Employee’s opinionsl Cost to the companyl【词汇&短语】至关重要的crucial 策略战术tactic能被利用的available 注意be aware of….交换意见compare notes 或者alternatively长期预定long-tern reservation 可行性feasibility以员工为中心的employee-oriented 建筑，建造construction 【句型点击】As far as…..c oncernedWith respect to….关于….To be specific 具体来说Be supposed to….Conserve no effort to…【参考范例】With respect to setting up staff canteens, I suggest that we should be aware of the following four factors. To start with, employees’ opinions are supposed to play a crucial role. Undoubtedly, we should conserve no effort to meet the needs of the employees. We can benefit a lot from this employee-oriented tactic. To be specific, we can compare notes with employees from different departments, or, alternatively, we can make them vote for a decision.Secondly, the cost of the company deserves to be taken into consideration. If there can be other more economic options, why bother to build an extra canteen? I mean, if the company can make a long term reservation with a restaurant probably, it saves time and money.Thirdly, the financial situation tends to interfere in the decision making. If building a canteen is a better choice compared with ordering foods from restaurants in the long run, we still have to consider the expenses in building the canteen--------an undergoing construction is a big deal for the company anyway. Lastly, the location of the canteen is also quite important. If you want to build a canteen, there should be space available for it.bec中级口语指导(4)WH AT IS IMPORTANT WHEN ……?Managing changeClear objectivesCommunication【词汇&短语】企业目标 business goal 蓝图 blueprint核心竞争力core competence 与时俱进keep pace with time 大的市场份额The lion’s share【参考范例】In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight. In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable way to effective management.The third one is technology and qualified personnel. They are the core competitiveness of the enterprises and they are the software and hardware that drive the enterprise to work in a full speed. Without them, it is hard to keep pace with the time. The last but not the least, creativity is also important. Even a single innovative idea may be capable of helping an enterprise to take the lion’s share of the market.。
【最新2018】BEC商务英语口语关键名词讲解-范文word版 (4页)
本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==BEC商务英语口语关键名词讲解大家都知道不论是口语还是还是写作考试，能掌握多的同义词组替换，对提分是很有帮助的。
就连听力，也常常布置同义替换的陷阱。
那么在商务英语考试中，有十大关键名词，你造么?它们就是Profit, Advertisement, Service, Awareness, Brand,.下面的快让我们一起来探讨一下，与这几大名词相关的各种搭配吧~1. ProfitADJECTIVEbig , considerable , enormous , good , greater , high , huge , large , massive , maximum, strong ,increasing , risinglow , modest , reasonable , smalldeclining , fallingoverall , totalaverage , steadyadditional , excess , extraquickexpectedpotentialfuturegross, netVERB + PROFITbring , bring in , earn , generate , make , produce ,boost , increasedoublemaximizeguaranteePROFIT + VERBclimb , grow , increase , jump , rise , soardecline , drop , fall , plummet , plungePROFIT + NOUNmarginmotive2. AdvertisementADJECTIVEgooddiscreetmisleadingmagazine , newspaper , press , television , TVVERB + ADVERTISEMENTplace , put , take out, publish , run3. ServiceADJECTIVEefficient , excellent , first-class , good , professional , quality。
商务英语bec中级的part one常考词汇、
商务英语bec中级的part one常考词汇、短语和句型：1. negotiation 谈判2. contract 合同3. agreement 协议4. deadline 截止日期5. proposal 提议6. budget 预算7. payment 付款8. trade 贸易9. customer 客户10. delivery 交货11. products 产品12. services 服务13. market 市场14. price 价格15. quality 质量16. competition 竞争17. promotion 推广18. advertising 广告19. brand 品牌20. strategy 策略21. business plan 商业计划22. sales 销售23. distribution 分销24. logistics 物流25. production 生产26. target audience 目标受众27. target market 目标市场28. market research 市场调查29. customer service 客户服务30. supply chain 供应链31. invoice 发票32. quotation 报价单33. purchase order 采购订单34. terms and conditions 条款和条件35. letter of credit 信用证36. import 进口37. export 出口38. customs 海关39. incoterms 国际贸易术语40. payment terms 付款条件41. lead time 前期准备时间42. payment method 付款方式43. shipping 航运44. air freight 空运45. sea freight 海运46. courier 快递47. insurance 保险48. supplier 供应商49. distributor 分销商50. retailer 零售商常用句型：1. Could you send me a quotation for…?2. We would like to negotiate the terms and conditions.3. We need the products delivered by…4. What is your budget for this project?5. We are interested in your products/services.6. Could you provide us with more information about your company?7. We need to revise the contract.8. The quality of the products/services is not satisfactory.9. We are looking for a long-term business relationship.10. What is your shipping policy?。
BEC口语词汇详解要点
l.configuration n.构造，结构；配置；外形【相关词组】chain configuration链构型network configuration 网络结构reflection configuration 发射结构spatial configuration 立体构型2.congestion n.拥塞；密集【相关词组】congestion surcharge拥挤附加费congestion of traffic 拥挤的交通congestion of population 人口过乘U3.conglomerate n.联合大企业；多种经营大公司；跨业经营公司【商务用语】conglomerate company综合公司conglomerate financial statement 联合企业财务报表conglomerate merger多行业企业合并4.conglomeration n.混合物，联合，集团【商务用语】conglomeration integration多行业企业合并联合5.consensus n.集体意见，君子协定【例句】The voters'consensus was that the measure should be adopted.大多数选民的意见是采取这个措施。
plex n.联合企业【商务用语】combinated complex联合工厂/公司economic complex经济综合体iron and steel complex 钢铁联合企业industrial complex 大工业中心pliance 门.顺从【商务用语】compliance cost税务执行费用prehensive adj.全面的；能充分理解的【商务英语】comprehensive accounting综合核算comprehensive budget 总预算comprehensive insurance综合保险，全程保险【例句】The state government gave a very comprehensive explanation of its plans for the development of electronic industry.州政府对电子工业发展的规划做了详尽的解释。
bec中级核心词汇总结1
bec中级核心词汇总结下面我给大家总结了bec中级的一些核心词汇，盼望大家喜爱！BEC商务英语考试中级必备常用词汇〔1〕1、肯定优势(Absolute advantage)假如一个国家用一单位资源生产的某种产品比另一个国家多，那么，这个国家在这种产品的生产上与另一国相比就具有肯定优势。
2、逆向选择(Adversechoice)在此状况下，保险公司发觉它们的客户中有太大的一局部来自高风险群体。
3、选择本钱(Alternative cost)假如以最好的另一种方式运用的某种资源，它所能生产的价值就是选择本钱，也可以称之为时机本钱。
4、需求的弧弹性( Arc elasticityof demand)假如P1和Q1分别是价格和需求量的初始值，P2 和Q2 为其次组值，那么，弧弹性就等于-(Q1-Q2)(P1+P2)/(P1-P2)(Q1+Q2)5、非对称的信息(Asymmetricinformation)在某些市场中，每个参加者拥有的信息并不一样。
例如，在旧车市场上，有关旧车质量的信息，卖者通常要比潜在的买者知道得多。
6、平均本钱(Average cost)平均本钱是总本钱除以产量。
也称为平均总本钱。
7、平均固定本钱( Average fixed cost)平均固定本钱是总固定本钱除以产量。
8、平均产品(Average product)平均产品是总产量除以投入品的数量。
9、平均可变本钱(Average variablecost)平均可变本钱是总可变本钱除以产量。
10、投资的β(Beta)β度量的是与投资相联的不行分散的风险。
对于一种股票而言，它表示全部现行股票的收益发生改变时，一种股票的收益会如何敏感地改变。
11、债券收益(Bond yield)债券收益是债券所获得的利率。
12、收支平衡图(Break-even chart)收支平衡图表示一种产品所出售的总数量变更时总收益和总本钱是如何改变的。
收支平衡点是为幸免损失而必需卖出的最小数量。
剑桥商务英语中级词汇全解
BEC中级考试词汇必备Aabroad adv.在国外，出国，广泛流传absence n.缺席，离开absent adj.不在，不参与absenteeism n.（经常性）旷工，旷职absorb v.吸收，减轻（冲击、困难等）作用或影响abstract n.摘要access n.接近（或进入）的机会，享用权v.获得使用计算机数据库的权利accommodation n.设施，住宿account n.会计帐目accountancy n.会计工作accountant n.会计accounts n.往来帐目account for解释，说明account executive n.（广告公司）客户经理"accruals n.增值，应计['kru l]achieve v.获得或达到，实现，完成acknowledge v.承认，告知已收到（某物），承认某人acquire v.获得，得到"acquisition n.收购，被收购的公司或股份[akw 'z ije n]acting adj.代理的activity n.业务类型actual adj.实在的，实际的，确实的adapt v.修改，适应adjust v.整理，使适应administration n.实施，经营，行政administer v.管理，实施adopt v.采纳，批准，挑选某人作候选人advertise v.公布，做广告ad n.做广告，登广告advertisement n.出公告，做广告advertising n.广告业after-sales service n.售后服务agenda n.议事日程agent n.代理人，经纪人allocate v.分配，配给['Bl ,ket] amalgamation n.合并，重组[,mBlg 'me je n] ambition n.强烈的欲望，野心"amortise v.摊还['m o rta i z]analyse v分析，研究analysis n.分析，分析结果的报告analyst n.分析家，化验员annual adj.每年的，按年度计算的annual general meeting （AGM）股东年会anticipate v.期望[Bn't i s ,pet]anticipated adj.期待的appeal n.吸弓|力apply v.申请，请求；应用，运用applicant n.申请人application n.申请，施用，实施appointee n.被任命人[,p oi n'ti]appraisal n.估量，估价appreciate v.赏识，体谅，增值"appropriate v.拨出（款项）['propr i,et]approve v.赞成，同意，批准aptitude n.天资，才能"arbitrage n.套利['a rb tr i d3]arbitration n.仲裁"arrears n.欠帐assemble v.收集，集合assembly-line n.装配线，流水作业线assess v.评定，估价asset n.资产current asset n.流动资产fixed asset n.固定资产（=capital assetsfrozen asset n.冻结资产intangible assets n.无形资产[i n'tBnd3 b!] liquidassets n.速动资产tangible assets n.有形资产assist v.援助，协助，出席audit n.查账，审计automate v.使某事物自动操作average n.平均，平均水准awareness n.意识；警觉Bbacking n.财务支持，赞助backhander n.贿赂（=briber»*backlog n.积压（工作或订货）bad debt死账（无法收回的欠款）balance n.收支差额，余额balance of payments n.贸易支付差额balance sheet n.资产负债表bankrupt adj.破产的bankruptcy n.破产bank statement n.银行结算清单（给帐户的），银行对账单bar chart n.条形图，柱状图bargain v.谈判，讲价base n.基地，根据地ba忙h n.一批，一组，一群batch production 批量生产bear market n.熊市beat v.超过，胜过behave v.表现，运转behaviour n.举止，行为，运转情况below-the-line advertising线下广告，尚未被付款的广告benchmark n.衡量标准benefit n.利益，补助金，保险金得益fringe benefits n.附加福利sickness benefit n.疾病补助费bid n.出价，投标takeover bid n.盘进（一个公司）的出价bill n.账单，票据billboard n.（路边）广告牌，招贴板black adj.违法的in the black有盈余，贷方black list黑名单，禁止贸易的（货物、公司及个人）名单black Monday n.黑色星期一，指1987年10月国际股票市场崩溃的日子blue chips n.蓝筹股，绩优股blue-collar adj.蓝领（工人）的Board of Directors n.董事会Bond n.债券bonus n.津贴，红利books n.公司帐目book value n.账面价值，（公司或股票）净值bookkeeper n.簿记员，记帐人boom n.繁荣，暴涨boost v.提高，增加，宣扬bottleneck n.瓶颈，窄路，阻碍bottom adj.最后的，根本的v.到达底部，建立基础bounce v.支票因签发人无钱而遭拒付并退回brainstormn./v.点子会议，献计献策，头脑风暴branch n.分支，分部brand n.商标，品牌brand leader n.占市场最大份额的品牌，名牌brand loyalty n.（消费者）对品牌的忠实break even v.收支相抵，不亏不盈break even point收支相抵点，盈亏平衡点breakthrough n.突破brief n.摘要brochure n.小册子broker n.经纪人，代理人bull market 牛市budget n.预算bulk n.大量（货物）adj.大量的bust adj.破了产的buyout n.买下全部产权CCAD（=Computer Aided Design） n.计算机辅助设计call n.打电话call on v.呼吁，约请，拜访campaign n.战役，运动candidate n.求职者，候选人canteen n.食堂canvass v.征求意见，劝说capacity n.生产额，（最大）产量caption n.照片或图片下的简短说明capital n.资本，资金capture v.赢得cash n.现金，现付款v.兑现cash flow n.现金流量case study n.案例分析catalogue n.目录，产品目录catastrophe n.大灾难，大祸CEO n. Chief Executive Officer （美）总经理chain n.连锁店challenger n.拟匕战者channel n.（商品流通的）渠道charge n.使承担，要（价），把……记入（账册等）chart n.图表checkout n.付款台chief adj.主要的，首席的，总的CIF, c.i.f.成本保险费加运费circular n.传阅的小册子（传单等）circulate v.传阅claim n./v.要求，索赔client n.委托人，顾客cold adj.没人找上门来的，生意清淡的commercialise v.使商品化commission n.佣金*commitment n.承诺commodity n.商品，货物company n.公司limited （liability） company （ltd.）股份有限公司public limited company （plc） n.股票上市公司compensate v.补偿，酬报compensation n.补'偿，酬金compete v.比赛，竞争competition n.比赛，竞争competitor n.竞争者，对手competitive adj.竞争性的component n.机器元件、组件、部件，部分concentrated marketing n.集中营销策略condition n.条件，状况*configuration n.设备的结构、组合conflict n.冲突，争论"conglomerate n.综合商社，多元化集团公司*consolidate v.帐目合并"consortium n.贝才团constant adj.恒定的，不断的，经常的consultant n.咨询人员，顾问，会诊医生consumables n.消耗品consumer durables n.耐用消费品（如：洗衣机）consumer goods n.消费品，生活资料"contingency n.意外事件continuum n.连续时间contract n.合同，契约contractor n.承办商，承建人contribute v.提供，捐献contribution n.贡献，捐献，税conversion n.改装，改造conveyor n.运送，传递，转让core time n.（弹性工作制的）基本上班时间（员工于此段时间必须上班，弹性只对除此以外的时间有效）cost n. 成本fixed costs固定成本running costs日常管理费用variable costs 可变成本cost-effective adj.合算的，有效益的costing n.成本计算，成本会计credit n.赊购，赊购制度credit control赊销管理（检查顾客及时付款的体系）letter of credit 信用证credit limit赊销限额credit rating信贷的信用等级，信誉评价creditor n.债权人，贷方"creditworthiness n.信贷价值，信贷信用crisis n.危机，转折点critical adj.关键的"critical path analysis n.关键途径分析法currency n.货币，流通current adj.通用的，现行的Current account往来帐户，活期（存款）户current assets n.流动资产current liabilities n.流动负债customise v.按顾客的具体要求制造（或改造等）;顾客化cut-throat adj.残酷的，激烈的cut-price a.削价（出售）的CV（=curriculum vitae） n.简历，履历"cycle time n.循环时间Ddamages n.损害，损失deadline n.最后期限deal n.营业协议，数量v.交易dealer n.商人debit n.借方，欠的钱v.记入帐户的借方debt n.欠款，债务to get into debt 负债to be out of debt 不欠债to pay off a debt 还清债务debtor n.债务人ageddebtors长期债务人declare v.申报，声明decline n./v.衰退，缓慢，下降decrease v.减少deduct v.扣除，减去default n.违约，未履行defect n.缺陷defective adj.有缺点的defer v.推迟deferred payments n.延期支付deficit n.赤字delivery cycle n.交货周期*demand management n.需求规化demotivated adj.消极的，冷谈的deposit n.储蓄，预付（定金）depot n.仓库depreciate v.贬值，（对资产）折旧depressing adj.令人沮丧的deputy n.代理人，副职，代理devalue v.货币贬值（相对于其它货币）diet n.饮食，食物，特种饮食differentiation n.区分，鉴别dimensions n.尺寸，面积，规模direct v管理，指导director n.经理，主管Managing Director n.总经理direct cost n.直接成本direct mail n.（商店为招揽生意而向人们投寄的）直接邮件direct selling n.直销，直接销售directory n.指南，号码簿discount n.折扣，贴现dismiss v.让……离开，打发走dismissal n.打发走dispatch n./v.调遣display n./v.展出，显示dispose v.安排，处理（事务）dispose of去掉，清除distribution n.分配，分发，分送产品"diversify v.从事多种经营；多样化divest v.剥夺dividend n.股息，红利，年息division n.部门*dog n.滞销品down-market a./ad.低档商品的*down-time/downtime n.设备闲置期DP（=Data Processing） n.计算机数据处理，计算机数据处理部门dramatic adj.戏剧性的drive n.积极性，能动性due adj.应付的，预期的dynamic adj.有活力的Eearnings n.工资efficiency n.效率endorse v.背书，接受engage v.雇用entitle v.授权entitlement n.应得的权利holiday entitlement n.休假权equity n.股东权益equity capital n.股本equities普通股，股票estimated demand n.估计需求evaluate v.估价，评价eventual adj.最终的exaggerate v.夸张exceed v.超过exhibit n.展览，表现expenditure n.花费，支出额expense n.费用，支出expense account n.费用帐户expenses n.费用，业务津贴expertise n.专长，专门知识和技能"exposure n.公众对某一产品或公司的知悉；广告所达到的观众总数Ffacilities n.用于生产的设备、器材facilities layout n.设备的布局规化、计划facilities location n.设备安置"factoring n.折价购买债券*fail-safe system n.安全系统feasibility study n.可行性研究feedback n.反馈，反馈的信息field n.办公室外边，具体业务file n.文件集，卷宗，档案，文件v.把文件（或资料）归档fill v.充任finance n.资金，财政v.提供资金financial adj.贝才政的financing n.提供资金，筹借资金finished goods n.制成品firm n.公司fire v.解雇fix v.确定，使固定在fix up v.解决，商妥fiscal adj.国库的，财政的*flagship n.同类中最成功的商品，佼佼者flexible adj.有弹性的，灵活的flextime n.弹性工作时间制flier（=flyer） n.促销传单float v.发行股票flop n.失败flow shop n.车间fluctuate v.波动，涨落，起伏FOB, f.o.b n.离岸价*follow-up n.细节落实，接连要做的事forecast v.预测four P's指产品PRODUCT、价格PRICE、地点PLACE、促销PROMOTIONframework n.框架，结构*franchise n.特许经销权v.特许经销，给予特许经销权franchisee n.特许经营人franchiser n.授予特许经营权者fraud n.欺骗*freebie n.（非正式的）赠品，免费促销的商品freelance n.& adj.自由职业者（的）funds n.资金，基金futures n.期货交易Ggap n.缺口，空隙*gearing n.配称（即定息债务与股份资本之间的比率）*gimmick n.好主意，好点子goal n.目标going adj.进行的，运转中的going rate n.产品的市场价格goods n.货物，商品goodwill n.声誉*go public v.首次公开发行股票grapple with v.与……搏斗，尽力解决grievance n.申诉，抱怨gross adj.总的，毛的gross margin n.毛利率gross profit n.毛利gross yield n.毛收益gradually adv.逐渐地group n.（由若干公司联合而成的）集团grow v.增长，扩大growth n.增长，发展guarantee n.保证，保单guidelines n.指导方针，准则Hhand in v.呈送hand in one's notice 递交辞呈handle v.经营*hands on adj.有直接经验的hard sell n.强行推销hazard n.危险，危害行为head n.主管，负责health and safety n.健康和安全*hedge n.套期保值hidden adj.隐藏的，不明显的hierarchy n.等级制度，统治集团，领导层hire v.雇用hire purchase n.分期付款购物法hit v.击中，到达holder n.持有者holding company n.控股公司hostile adj.不友好的，恶意的HRD n.人力资源发展部human resources n.人力资源*hype n.天花乱坠的（夸张）广告宣传Iimpact n.冲击，强烈影响implement v.实施，执行implication n隐含意义incentive n.刺激；鼓励income n.工资或薪金收入，经营或投资的收入earnedincome劳动收入，劳动所得unearned income非劳动收入，投资所得increment v.定期增加incur v招致，承担*indemnity n.偿还，赔偿index n.指数，索弓|retail price index零售价格指数indirect costs n.间接成本induction n.就职industrial adj.工业的industrial action n.（罢工、怠工等）劳工行动industrial relations n.劳资关系inefficiency n.低效率，不称职inflate v.抬高（物价），使通货等）膨胀inflation n.通货膨胀"infringe v.违法，违章initial adj.初步的innovate v.革新input n.投入insolvent adj.无清偿力的installment n.部分，分期付款insure v.给……保险，投保insurance n.保险interest n.利息，兴趣interest rate n.利率interim n.中期，过渡期间intermittent production n.阶段性生产interview n./v.面试interviewee n.被面试的人interviewer n.主持面试的人，招聘者introduce v.介绍，提出"inventory n.库存buffer inventory n.用于应付突发性需求的存货capacity inventory n.用于将来某时使用的存货cycle inventory n.循环盘存decoupling inventory n.保险性存货（以应付万一）finished goods inventory n.制成品存货（盘存）pipeline inventory n.在途存货raw materials inventory n.原材料存货work-in-progress inventory n.在制品盘存（存货）invest v.投资investment n.投资investor n.投资者invoice n.发票v.给（某人）开发票irrevocable adj.不可撤消的，不能改变的issue n.发行股票* rights issue n.优先认股权IT=Information Technology 信息技术item n.货物，条目，条款Jjob n.工作job description工作说明，职务说明*job lot n. 一次生产的部分或少数产品job mobility工作流动job rotation工作轮换job satisfaction工作的满意感（自豪感）*job shop n.专门车间jobbing n.为一次性的或小的订货需求而特设的生产制度joint adj.联合的joint bank account （几个人的）联合银行存款帐户journal n.专业杂志*jurisdiction n.管辖（权）junk bonds n.低档（风险）债券，垃圾债券junk mail n.（未经收信人要求的）直接邮寄的广告宣传*just-in-time n.无库存制度Kkey adj.主要的，关键的knockdown adj.（价格）很低的know-how n.专门技术Llabel n.标签，标牌v.加标签，加上标牌labour n.劳动，工作，劳动力labour market劳动力市场labour relations 劳资关系labour shortage劳动力短缺*launch v.在市场推出一种新产品n.新产品的推出lay-off/layoff n./v.临时解雇layout n.工厂的布局lead v.领先，领导lead time n.完成某项活动所需的时间leaflet n.广告印刷传单lease n.租借，租赁物legal adj.合法的lend v.出借，贷款lessee n.承租人lessor n.出租人*ledger n.分类帐nominal ledger n.记名帐purchase ledger n.进货sales ledger n.销货帐*leveragen.杠杆比率liability n.负债liabilities n.债务licence（US: license） n.许可证license v.许可，批准life cycle n.寿命周期likely adj.可能的*line process流水线（组装）link n.关系，联系，环liquid adj.易转换成现款的liquidate v.清算*liquidity n.拥有变现力liquidation n.清理（关闭公司），清算liquidator n.清算人，公司资产清理人listed adj.登记注册的listing n.上市公司名录literature n.（产品说明书之类的）印刷品，宣传品litigate v.提出诉讼loan n./v.贷款，暂借logo n.企业的特有标记lose v.亏损loser n.失败者loss n.损失lot n.批，量loyalty n.忠诚，忠实Mmagazine n.杂志，期刊mailshot n.由B购maintain v.维持，保持maintenance n.维持，坚持major adj.重大的，主要的，较大的majority shareholding 绝对控股make n.产品的牌子或型号make-to-order adj.根据订货而生产的产品make-to-stock adj.指那些在未收到订货时就已生产了的产品management n.管理，管理部门middle management n.中层管理人员senior management n.高层管理人员managerial adj.管理人员的，管理方面的manager n.经理plant manager n.工厂负责人line manager n.基层负责人staff manager n.部门经理助理management accounts n.管理帐目matrix management n.矩阵管理*management information system（MIS） n. 管理信息系统manning n.人员配备manpower n.劳动力manpower resources n.劳动力资源manual adj.体力的，人工的，蓝领的manufacture v.（用机器）制造manufacturer n.制造者（厂、商、公司）manufacturing adj.制造的manufacturing industry 制造业margin n.利润gross margin n.毛利率net margin n.净利润mark-up v.标高售价，加价market n.市场；产品可能的销量down market adv./adj.低档商品/地的up market adj./adv.高档商品的/地marketing mix n.综合营销策略，指定价、促销、产品等策略的配合market leader n.市场上的主导公司*market niche n.小摊位，专业市场的一个小部分market penetration n.市场渗入market segmentation 市场划分market share n.市场占有率，市场份额*mass-marketing n.大众营销术*master production schedule n.主要生产计戈U "material requirements planning（MRP） n.计算生产中所需材料的方法"materials handling n.材料管理，材料控制maximise v.使增至最大限度、最大化measure n.措施，步骤media n.新闻工具，传媒mass media大众传媒（如电视、广播、报纸等）merchandising n.（在商店中）通过对商品的摆放与促销进行经营merge v.联合，合并merger n.（公司，企业等的）合并merit n.优点，值得，应受method study n.方法研究middleman n.中间人，经纪人full milk n.全脂牛奶skimmed milk n.脱脂乳minimise v.使减至最小限度，最小化"mission n.公司的长期目标和原则mobility n.流动性，可移性moderately adv.中等地，适度地monopoly n.垄断，独占mortgage n./v.抵押motivate v.激励，激发……的积极性motivated adj.有积极性的motivation n.提供动机，积极性，动力motive n.动机Nnegotiate v.谈判negotiable adj.可谈判的，可转让的net adj.净的，纯的network n.网络*niche n.专业市场中的小摊位notice n.通知，辞职申请，离职通知Oobjective n.目标，目的obsolete adj.过时的，淘汰的，废弃的offer n.报价，发盘offer v.开价off-season adj./adv.淡季的off-the-shelf adj.非专门设计的off-the-peg adj.标准的，非顾客化的opening n.空位operate v.操作，经营，管理operating profits 营业利润"operations chart n.经营（管理）表"operations scheduling n.生产经营进度表opportunity n.机会"optimize v.优化option n.选择权share option n.期权organigram n.组织图organisation chart n.公司组织机构图orient v.定向，指引orientation n.倾向，方向；熟悉，介绍情况outcome n.结果outlay n.开销，支出，费用"outlet n.商店a retail outlet 零售店outgoings n.开支，开销outlined adj.概括，勾勒的草图output n.产量"outsource v.外购产品或由外单位制做产品outstanding adj.未付款的，应收的over-demand n.求过于供overdraft n.透支overdraft facility 透支限额overdraw v.透支"overhead costs n.营业成本"overheads n.企业一般管理费用overpay n.多付（款）overtime n.力口壬班overview n.概述，概观owe v.欠钱，应付Pp.a.（二per annum） n.每年packaging n.包装物；包装parent company n.母公司，总公司part-time adj.部分时间工作的，业余的participate v.参加，分享（in）partnership n.合伙（关系），合伙，合伙企业patent n.专利pay n.工资，酬金v.付钱，付报酬take-home pay实得工资payroll n.雇员名单，工资表peak n.峰值，顶点penetrate v.渗透，打入（市场）penetration n.目标市场的占有份额pension n.养老金，退休金perform v.表现，执行performance n.进行，表现工作情况performance appraisal n.工作情况评估perk n.额外待遇（交通、保健、保险等）personnel n.员工，人员*petty cash n.零用现金phase out n.分阶段停止使用*pick v.提取生产用零部件或给顾客发货* picking list n.用于择取生产或运输订货的表格pie chart n.饼形图pilot n.小规模试验pipeline n.管道，渠道plant capacity n.生产规模，生产能力plot v.标绘，策划*plough back n.将获利进行再投资* point of sale （POS） n.销售点policy n.政策，规定，保险单*portfolio n.（投资）组合*portfolio management n.组合证券管理post n.邮件，邮局；职位position n.职位potential n.潜在力，潜势power n.能力purchasing power 贝勾买力PR二Public Relations 公共关系*preference shares n.优先股price n.价格market price市场价，市价retail price 零售价probation n.试用期product n.产品production cycle n.生产周期production schedule n.生产计划【Jproduct life cycle n.产品生命周期product mix n.产品组合（种类和数量的组合）productive adj.生产的，多产的*profile n.简介形象特征profit n.利润operating profit n.营业利润profit and loss account n.损益帐户project v.予预测promote v .推销promotion n.提升，升级proposal n.建议，计划prospect n.预期，展望prospectus n.计划书，说明书prosperity n.繁荣，兴隆prototype n.原型，样品*publicity n.引起公众注意public adj.公众的，公开的go public 上市public sector公有企业publicity n.公开场合，名声，宣传publics n.公众，（有共同兴趣的）一群人或社会人土punctual adj.准时的punctuality n.准时purchase v. & n.贝勾买purchaser n.买主，采购人QQC（=Quality Circle） n.质检人员qualify v.有资格，胜任qualified adj.有资格的，胜任的，合格的qualification n.资格，资格证明quality n.质量qualityassurance n.质量保证quality control质量控制，质量管理quarterly adj./adv.季度的，按季度questionnaire n.调查表，问卷quote n.报价，股票牌价quotation n.报价，股票牌价RR&D Research and Development 研究与开发radicallyadv.根本地，彻底地raise n.（美）增加薪金v.增加，提高；提出，引起range n.系列产品rank n./v.排名rapport n.密切的关系，轻松愉快的气氛rate n.比率，费用fixed rate固定费用，固定汇率going rate现行利率，现行汇率rating评定结果ratio n.比率rationalise v.使更有效，使更合理raw adj.原料状态的，未加工的raw material n.原材料receive v.得至1」receipt n.收据receiver n.接管人，清算人accounts receivable 应收帐receivership n.破产管理recession n.萧条reckon v.估算，认为recognise v.承认reconcile v.使……相吻合，核对，调和recoup v.扣除，赔偿recover v.重新获得，恢复recovery n.重获，恢复recruit v.招聘，征募n.新招收的人员recruitment n.新成员的吸收red n.红色in the red赤字，负债reduce v.减少reduction n.减少redundant adj.过多的，被解雇的redundancy n.裁员，解雇reference n.参考，参考资料reference number （Ref. No.）产品的参考号码refund n./v.归还，偿还region n.地区*reimburse v.偿还，报销reject n./v.拒绝reliability n.可靠性relief n.减轻，解除，救济relocate v.调动，重新安置remuneration n.酬报，酬金rent v.租n.租金rep （代表）的缩写report to v.低于（某人），隶属，从属reposition v.（为商品）重新定位represent v.代表，代理representative n.代理人，代表reputation n.名声，声望reputable adj.名声/名誉好的reserves n.储量金，准备金resign v.放弃，辞去resignation n.舌辞职resistance n.阻力，抵触情绪respond v.回答，答复response n.回答，答复restore v. 恢复result/results n.结果，效果retail n./v.零售retailer n.零售商*retained earnings n.留存收益retire v.退休retirement n.退休return n.投资报酬*return on investment （ROI） n.投资收入，投资报酬revenue n.岁入，税收review v./n.检查reward n./v.报答，报酬，奖赏*rework v.（因劣质而）重作risk capital n.风险资本rival n.竞争者，对手adj.竞争的rocket v.急速上升，直线上升，飞升ROI Return on Investment 投资利润roughly adv.粗略地round adj.整数表示的，大约round trip往返的行程royalty n.特许权，专利权税run v.管理，经营running adj.运转的Ssack v.解雇sales force销售人员sample n.样品v.试验；抽样检验*saturation n.（市场的）饱和（状态）saturate v.饱和save v.节省，储蓄savings n.存款scale n.刻度，层次scapegoat n.替罪羊scare adj.缺乏的，不足的*scrap n.废料或废品seasonal adj.季节性的section n.部门sector n.部门"securities n.债券及有价证券segment n.部分v.将市场划分成不同的部分segmentation n.将市场划分成不同的部门semi-skilled adj.半熟练的settle v.解决，决定settlement n.解决，清偿，支付service n.服务，帮佣services n.专业服务settle v.安排，支付set up v.创立share n.股份shareholder n.股东*shelf-life n.货架期（商品可以陈列在货架上的时间）shift n.轮班showroom n.陈列室simulation n.模拟shop n.商店closed shop限制行业（只允许本工会会员）open shop开放行业（非会员可从事的工作）shop steward工会管事shopfloor生产场所shortlist n ........... 供最后选择的候选人名单v.把……列入最后的候选人名单sick adj.病的sick leave 病假sick note病假条sick pay病假工资sickness 生病skill n.技能，熟巧skilled employee n.熟练工人*skimming n.高额定价，撇奶油式定价slogan n.销售口号slump n.暴跌a slump in sales 销售暴跌soft-sell n.劝诱销售（术），软销售（手段）software n.软件sole adj.仅有的，单独的sole distributor独家分销商solvent adj.有偿付能力的*sourcing n.得到供货spare part n.零部件specification n.产品说明split v.分离spokesman n.发言人sponsor n.赞助者（为了商品的广告宣传）spread n.（股票买价和卖价的）差额stable adj.稳定的staff n.职员stag n.投机认股者v.炒买炒卖stagnant adj.停滞的，萧条的"statute n.成文法statutory adj.法定的steadily adv.稳定地，平稳地stock n.库存，股票stock exchange n.证券交易所"stockbroker n.股票经纪人stock controller库房管理者storage n.贮藏，库存量strategy n.战略"streamline v.精简机构，提高效率stress n.压力，紧迫strike n.罢工structure n.结构，设备"subcontract v.分包（工程项目），转包subordinate n.下级adj.下级的subscribe v.认购subsidiary n.子公司subsidise v.补贴，资助subsidy n.补助金substantially adv.大量地，大幅度地summarise v.概括，总结superior n.上级，长官supervisor n.监督人，管理人supervisory adj.监督的，管理的supply n./v.供给，提供survey n 调查"SWOT analysis n. SWOT分析是分析一个公司或一个项目的优点、弱点、机会和风险*synergy n.协作Ttactic n.战术，兵法tailor v.特制产品tailor made products 特制产品take on雇用takeover n.接管target n.目标v.把……作为目标tariff n.关税；价目表task n.任务，工作task force n.突击队，攻关小队（为完成某项任务而在一起的一组人）tax n.税，税金capital gains tax n.资本收益税corporation tax n.公司税，法人税income tax n.所得税value added tax 增值税tax allowance 免减税tax avoidance 避税taxable可征税的taxation 征税tax-deductible在计算所得税时予以扣除的telesales n.电话销售，电话售货temporary adj.暂时的temporary post 临时职位tender n./v.投标territory n.（销售）区域tie n.关系，联系throughput n.工厂的总产量TQC（=Total Quality Control） n.全面质量管理*track record n.追踪记录，业绩trade n./v.商业，生意；交易，经商balance of trade 贸易平衡trading profit 贸易利润insider trading 内部交易trade mark 商标trade union 工会trainee n.受培训者*transaction n.交易，业务transfer n./v.传输，转让*transformation n.加工transparency n.（投影用）透明胶片treasurer n.司库，掌管财务的人*treasury n.国库，财政部trend n.趋势，时尚*trouble-shooting n.解决问题turnover n.营业额，员工流动的比率staff turnover人员换手率stock turnover股票换手率Uundertake v.从事、同意做某事undifferentiated marketing n.无差异性营销策略uneconomical adj.不经济的，浪费unemployment n.失业unemployment benefit n.失业津贴unit n.单位unit cost n.单位成本update v.使现代化up to date adj./adv.流行的，现行的，时髦的upgrade v.升级，增加upturn n.使向上，使朝上USP唯一的销售计划Vvacancy n.空缺vacant adj.空缺的value n./v.价值，估价valuation n.价值value-added n.增加值variable n.可变物variation n.变化，变更variety n.多样化a variety of多种多样的vary v.改变，修改VAT Value Added Tax 增值税vendor n.卖主（公司或个人）venture n.冒险，投机venue n.地点，集合地点viable adj.可行的viability n.可行性vision n.设想，公司的长期目标vocation n.行业，职业vocational adj.行业的，职业的wwage n.（周）工资wage freeze n.工资冻结warehouse n.仓库，货栈wealth n.财富，资源wealthy adj.富裕的，丰富的welfare n.福利white-collar白领阶层white goods n.如冰箱和洗衣机等用在厨房中的产O 口口wholesale n./adj./adv.批发wholesaler 批发商*wind up v.关闭公司withdraw v.拿走，收回，退出withdrawal n.拿走，收回，退出wholesale n./a.批发；批发的wholesaler n.批发商work n.工作working conditions n.工作条件work-in-progress n.工作过程workload n.工作量work order n.（包括原料、半成品、成品的）全部存货总量work station工作位置"working capital n.营运资本，营运资金write off v.取消writeoff n.债务的取消*yield n.有效产量Z*zero defect n.合格产品*zero inventory n.零存货。
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更多资料请访问美森英语/mison84784090BEC中高级口语十大关键名词及搭配1. ProfitADJECTIVEbig , considerable , enormous , good , greater , high , huge , large , massive , maximum, strong , increasing , risinglow , modest , reasonable , smalldeclining , fallingoverall , totalaverage , steadyadditional , excess , extraquickexpectedpotentialfuturegross, netVERB + PROFITbring , bring in , earn , generate , make , produce ,boost , increasedoublemaximizeguaranteePROFIT + VERBclimb , grow , increase , jump , rise , soardecline , drop , fall , plummet , plungePROFIT + NOUNmarginmotive2. AdvertisementADJECTIVEgooddiscreetmisleadingmagazine , newspaper , press , television , TVVERB + ADVERTISEMENTplace , put , take out, publish , run3. ServiceADJECTIVEefficient , excellent , first-class , good , professional , qualitybad , poor , terribleprompt , quickslowfriendly , personalcustomerafter-salesVERB + SERVICEdeliver sth (to sb) , give (sb) , offer (sb) , provide (sb with)get , receiveimproveguarantee4. AwarenessADJECTIVEfullgreater , heightened , increaseddawning , growing , increasingacute , deep , intense , keen , stronggeneral , publicbrand , consumerVERB + AW ARENESShavebuild , create , develop , encourage , enhance , foster , heighten , increase , promote , raise AWARENESS + VERBincrease , spread5. BrandADJECTIVEleading , major , premium , principal , topfamous , favorite , name , popular , well-knownnewBRAND + NOUNidentity , image , name , valueawarenessloyalty6. CustomerADJECTIVEbig , favoured, favourite , good , important , key , large , majorlong-standing , long-time , loyal , valuedregularcurrent , existing , oldnewpotential , prospective , would-bedissatisfied , satisfiedVERB + CUSTOMERhavedeal with , help , serve ,attract , draw , entice , get , lurelosekeep , retainsatisfyCUSTOMER + NOUNrelations, service , supportdemands , needs , requirements , specificationsfeedback , reactiondissatisfaction , satisfactionloyaltycomplaints , enquiries, requestssurvey7. CostADJECTIVEconsiderable , enormous , great , high , hugelowincreasing , rising , soaring , spirallingadministration, construction , development , fuel , labour, maintenance , manufacturing , production , research operating , runningfixed , variable, direct , indirectoverheadVERB + COSTSpayincreasebring down , cut , lower , reducecontrol , keep down , minimizecoverrecoverCOSTS + VERBgo up , increase , rise , soar8. MarketA business/tradeADJECTIVEcompetitiveactive , booming, strongsteadybuyer's , seller'sjob , labour/laborVERB + MARKETdevelop , expandbreak into , enter , get into , penetratecapture , dominatecontrol , drivesupplyloseMARKET + VERBopen upboom , growdevelop , evolve , maturereact , respondMARKET + NOUNpriceconditionsleaderposition , sharepenetrationtrendsB people who want to buy sthADJECTIVEbig , broad , good , huge , largemasspoor , smallexpanding , growingshrinkingreadytargetVERB + MARKETcreatetargetreach , tap , tap intoMARKET + VERBexpand , growshrinkcollapseMARKET + NOUNresearchdemand9. ProductADJECTIVEgood , rightinnovativehigh-end , qualitymarketablepromotionalhigh-techVERB + PRODUCTbuy , purchaseselladvertise , market , promoteintroducemanufacture , producecreate , design , developcustomize , tailordeliver , distributeexport , importlaunchpackagelabeltestPRODUCT + NOUNcategory, range, typedesign , innovationdevelopmentmanagementpackagedescription , informationlaunchpricequalitylife cyclesafety10. PriceADJECTIVEhighrising , soaringfallinglowreduced , rock-bottom, bedrock, thresholdaffordable , attractive , competitive, reasonable , rightaverageretail , sale , sales , sellingwholesalefixedmarketVERB + PRICEfix , setboost , double , increase , push up , raisebring down , cut , drop , lower , push down , reduce , slash adjustPRICE + VERBgo up , increase , jump , rise , shoot up , skyrocket , soar collapse , drop , fall , go down , plummet , plunge , slump fluctuate , swingPRICE + NOUNlevel , rangecut , dropchange , fluctuation , movementstabilitywar。