物流英语课件之：供应链2
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《物流专业英语》Unit-2-Supply-chain-PPT课件
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1）What is the definition of a supply chain?
A supply chain is a complex logistics system in which raw materials are converted into finished products and then distributed to end users (consumers or companies)
什么是供应链管理？ 供应链管理(SCM) 涉及到供应链中对材料流、信息流和资金流
所进行的整合、协调和控制。
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供应链管理图
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What is the task of the SCM? The task of the SCM is to design, plan, and execute the supply-
活动进行设计、规划和执行，以便能给客户提供理想的服 务水平，并使其获得利润。
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Why is supply chain management important? In 2006, US companies spent over $ 1 trillion (10% of GNP) on
supply-related activities (movement, storage, and control of products across the supply chain). Eliminating inefficiencies in supply chains can save companies millions of dollars.
为什么供应链管理是重要的？ 在2006年，美国公司在与供应相关联的活动（产品在整个供应
Unit 2 供应链管理
3. SCM is an extension of Logistics. The concept of supply chain management is relatively new; however, it is in fact an extension of the logistics. Logistics management is basically concerned with optimizing flows within the organization, while supply chain management extends such internal integration to the outside of the organization. 4. Six strategies for SCM With the numerous advantage of supply chain integration, its management can be a complex challenge. 5. Trade Focused: Prioritizing “low price, best value” for the consumer (as with the logistics optimizer strategy but focusing less on brand than on dedicated service to trade customers).
That’s all! See you!
供应链
Supply chain management
上下游
upstream and downstream
市场运作
Market driven
灵活操作
02《物流专业英语》_PPT_Unit_2_Movement_of_goods__第三版新编
The answer is ―no‖, barring accidents. 如无意外的话，回答是“不”。 Your girlfriend or wife only cares about whether or not the product is ready (availability of goods) when she makes a purchase. 你的女友在购物时只在乎产品是否准备好了（商品的现货性）。
掌握核心术语 学习时间5分钟
课堂教学之——
Step 3
难点学习
理解并背诵核心概念 学习时间5分钟
课堂教学之——
Step 4
课文学习
理解课文的意思 对难句进行语法和结构讲解 学习时间30分钟
课文学习提示：
教师在讲解课文时，除对课文进 行翻译之外，还要顺带讲解一下 难句的语法结构。
What is customer inclination? 什么是客户倾向
Wheat （Raw Material） 小麦(原料)
Flour (semi-finished product) 面粉(半成品)
Bread (finished product) 面包（成品）
Figure 4: Conversion of raw materials into semi-finished products or finished products.
In other words, a customer usually focuses on the if’s (outcome / availability of goods), but not on the how’s (process / movement of goods). 换言之，客户通常会关注那些“是否”（结果/商品的现货性）， 而不会关注“如何”（过程/商品的移动）。
物流与供应链管理(英文版)PPT课件(73页)
The objective should be to establish a chain of customers that links people at all levels in the organization directly or indirectly to the marketplace.
Chapter 2
The customer service dimension
Outline
The marketing and logistics interface What is customer service? Customer service and customer retention Service-driven logistics systems Setting customer service priorities Setting service standards Summary
从顾客角度出发，强调理解多重服务要素 的重要性。
Explains of the importance of customer retention and the life time value of a customer.
解释客户保持与客户终身价值的重要性。
Outlines the idea of a service-driven logistics system based upon identified service priorities and a customer based segmentation according to service requirement.
1.Pre-transaction elements
2.Transaction elements
物流英语 unit 2 Supply Chain Management
• Some experts distinguish SCM from logistics, while others consider the terms to be interchangeable.
It is only few years that the firms have started to focus on logistics and SCM as a source of competitive advantage. There is a realization that no company can do better than its logistics system, which becomes even more important given that product life cycles are shrinking and competition is intense. Logistics and SCM today represents great challenge as well as tremendous opportunity for most firms.
• The definition one American professional association put forward is that SCM encompasses the planning and management of all activities involved in sourcing, procurement, conversion, and logistics management activities.
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Economy globalization and electronic commerce have heightened the strategic importance of SCM and created new opportunities for using supply chain strategy and planning as a competitive tool.
物流英语unit 2 Customer Service and Logistics
Role of Logistics in Marketing Mix
• The fundamental utility of a product is created through production, marketing and logistics.
– Production: form utility – Marketing: possession utility – Logistics: place and time utility
and the time goods are received by the customer.
Issues in improvement of customer service
Determination of the optimum service level
Issues in improvement of customer service
Transportation
Issues in improvement of customer service
2. Service level improvement
– Improvement of the logistics service level may increase revenues, especially in markets with homogeneous low-price products.
logistics VI. Issues in improvement of customer service
Role of Logistics in Marketing Mix
• Marketing, production, and logistics are collectively managed to achieve customer service objectives.
专业英语物流与供应链管理 2-文档资料
向“无差异商品”市场 的过渡，这是一个 缓慢却不可避免的 过程。
2.What is customer service?
Questions 1
What is ,in essence, the
distribution function of
the business concern
about?
பைடு நூலகம்
Making the products or service available
Questions 3
Why is it essential for any business to have a clearly identified policy towards customer service?
It is because of the multivariate nature Of customer service and because of The widely differing requirements of
低成本战略可能促成 有效率的物流，但难 以形成有效益的物流。
The impact of logistics and customer service on marketing
消费者特权
Consumer franchise
客户特权
Customer × franchise
供应链效率
市场营销效率
Supply chain
从顾客角度出发，强调理解多重服务要素 的重要性。
Explains of the importance of customer retention and the life time value of a customer.
解释客户保持与客户终身价值的重要性。
2.What is customer service?
Questions 1
What is ,in essence, the
distribution function of
the business concern
about?
பைடு நூலகம்
Making the products or service available
Questions 3
Why is it essential for any business to have a clearly identified policy towards customer service?
It is because of the multivariate nature Of customer service and because of The widely differing requirements of
低成本战略可能促成 有效率的物流，但难 以形成有效益的物流。
The impact of logistics and customer service on marketing
消费者特权
Consumer franchise
客户特权
Customer × franchise
供应链效率
市场营销效率
Supply chain
从顾客角度出发，强调理解多重服务要素 的重要性。
Explains of the importance of customer retention and the life time value of a customer.
解释客户保持与客户终身价值的重要性。
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What Is Supply Chain ?
workshop train
brewery
What is supply chain ?
A supply chain encompass all activities associated with the flow and transformation of goods from the raw material stage, through to the end user, as well as the associated information flows
Vertical integration Outsourcing
Strategic alliance
1. Vertical integration 纵向整合
Oil Iron ore Rubber Auto
One organization owns multiple participants in the supply chain , Example: Ford Motor in 1920 Vertical integration extends a firm’s competitive scope within same industry
Supply chain become more proactive, which can transform into lower inventories and improved profitability
How to integrate supply chain?
Three
primary methods to integrate Supply Chain
Bullwhip Effect (以PC产业为例)
IC parts and Components manufacturer
stock
IC manufacturer
Peripheral Industry
PC Assembling firm
stock stock
PC store
stock
Stock
Factor 2: Consumer power
Definition of Supply Chain Management 1
Supply chain management is a set of approaches utilized to efficiently integrate suppliers, manufacturers, warehouses and stores, so that merchandise 商品,货物 is produced and distributed at the right quantities, to the right locations, and at the right time, in order to minimize systemwide costs while satisfying service level requirements.
Factor 3: Information availability
Computerization— efficient and low-cost tool to solve logistical and supply chain decisions Internet— instantaneous visibility to the same data througout supply chain
Suppliers
Inbound Outbound Consumer Customers Sourcing storage/ Fig. 1-3 Operations storage/ distribution Transportation Transportation
what
factors have attributed to the boost of SMC?
3.Strac alliance is a partnership between firms whereby resources, capabilities, and core competences are combined to pursue mutual interests."
Chapter 9 Supply Chain Management
Topics
“Nowadays, it’s supply chains that compete with
supply chains!”
What is Supply Chain ? What is Supply Chain Management? What factors have attributed to the boost of SMC? How to integrate supply chain?
Why consumer power became a attribute to the SMC development? Consumer affluence Consumer’s needs and wants change quickly
Fast and agile respond to their changing demand –achieve through SCM
2. Outsourcing 外包
Concept
Outsourcing is the action taken by an organization to move a part of its internal processes to an outside entity or group (a third party) to improve efficiency, quality, or reduce time to deliver services or products
Factor 1:Excess Inventory costs
Why? The lengthy order-to-delivery Unpredictable market Product variation
Stockpile inventory in different part of the supply chain Bullwhip effect 长鞭效应