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Walmart与Kmart案例分析精华

Walmart与Kmart案例分析精华
频识别技术RFID(2005-2007大规模投建);
Kmart
只能搜集必要资料但不能预测需求的信息系统(1987年开始投 建);
销售少部分产品的网站(1999年); 供应链系统(与i2合作,2000年7月); PkMS仓储管理软件(2001年6月开始安装,2001年9月报废);
间的部分物流环节、库存环节, 链渠道1为主,成本较高;
降低成本,少量货品以渠道1进 虽然管理人员有意识到该问题,但该问题仍
行补IT充技;术的运用: War-Mart自动订货系统、便然携没式有数据得终到端本设备质。上的改变,使得供应链效率 便携供式应数链流据程终:端设提备高采可购以效直率,接降查低成本。
码等提高配送效率;
高;
配送过程机械化程度高,减少人工处理货
卡车运输量受限制,导致部分需求
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2.2 IT对供应链流程的影响
数据反馈
供应商
货品采购 下达订单
物流配送
库存管理
物流配送
门店销售 供应链 渠道1
物流配送
供应链流程
供应链 渠道2
分析方法:IT技术——供应链流程——企业战略 以War-Mart为主,Kmart对比分析。
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2.2 IT对供应链流程的影响 数据反馈
供应商
货品采购 下达订单
4
1.2 企业简介——Wal-Mart
1950 1962 1972 1979 1987
山姆·沃尔顿开设了第一家 特价商店
沃尔顿以“Wal-Mart”为名 在阿肯色州拉杰斯市开办了第 一家Wal-Mart平价商店
Wal-Mart在纽约上市股票
Wal-Mart总销售额首次突 破10亿美元
在德州加伦市开设了第一家 综合性百货

沃尔玛中国介绍

沃尔玛中国介绍

沃尔玛中国概况

沃尔玛对中国经济和市场 充满信心,并致力于在中 国的长期投资与发展。沃 尔玛于 1996 年进入中国, 在深圳开设了第一家沃尔 玛购物广场和山姆会员商 店。经过 20 年在中国的发 展,我们已拥有超过 10 万 名员工。

Currently, Walmart operates a number of formats and banners in China including Supercenters and Sam’s Clubs. Up to 31 Dec 2015, Walmart has been operating 433 retail units covering 169 cities among 19 provinces, 2 autonomous regions and 4 municipalities nationwide; as well as running 9 distribution centers and 11 fresh products distribution centers.
优秀企业公民。
Business Formats

There are 5 Business Formats under Walmart China: Walmart Hyper Market SAM'S CLUB Trust-Mart Walmart Neighbourhood Market

2015-2017 年,沃尔玛将加大对中国市场不同业务的
投资,计划新增 115 家门店,包括大卖场和山姆会员店
,预计创造 3 万多个就业岗位。同时,沃尔玛将继续升 级现有门店、加强食品安全,与本土供应商共赢发展。 沃尔玛希望能更好地适应中国经济新常态,创造更多就 业岗位,在与中国经济共发展的同时成为消费者信赖的

walmart沃尔玛超市简介

walmart沃尔玛超市简介

LOGO
Thank You!
Supercenters
Walmart Markets a chain of grocery stores
Walmart’s online retailer Walmart .com
hypermarkets
Sam’s club A chain of warehouse clubs which sell groceries and general merchandise Membership stores Annual membership & one-day membership Walmart international The largest private employer in the US, Mexico, and one of the largest in Canada.
Headqua rter
Corporate affairs
No slottin g fee
Finance
①$15.4 billion on $422 billion of revenue with a 24.7 percent gross profit margin. The corporation's international operations accounted for $109.2 billion ②the world's 18th largest public corporation, according to the Forbes Global 2000 list, and the largest public corporation when ranked by revenue.
· began trading It stock as a publicly held company ·"Neighborhood Market“&"Walm art Market“ ·enter into chinese market

沃尔玛英文介绍

沃尔玛英文介绍


mainly cover clothing products.
Balsamic Vinegar

Balsamic vinegar of salad dressing is one of the "great value" brand. In wal-mart stores, it note only sells his own balsamic vinegar, but also sells Heinz salad vinegar.However, "great value" brand vinegar price is $6 a 250 ml bottle, Heinz salad vinegar is $6.5.The main reason is that Wal-mart's own brand will not do special advertising. And it do not like a normal enterprise need professional sales personnel. So the cost is lower.
The founder
He was regarded as the greatest enterpriser in 20th century.ቤተ መጻሕፍቲ ባይዱ
Distribution
Business Concept As with the global Wal-Mart,Wal-Mart in China also uphold the fine tradition that is a good start to focus on every store ,good service to every customer and always to provide customers with affordable highquality,full range of products and friendly customer service .

关于沃尔玛

关于沃尔玛
只在中国沃尔玛销售促销2009年公司成立了沃尔玛中的16种商品北京沃好礼尔玛春节新年深圳沃尔玛莱吉产品陈列品牌效应沃尔玛一直在中国市场积极开发和推广沃尔玛自有品牌推出质优价更优的自有品牌商品覆盖了食品家居用品服装鞋类等主打品类
制作人:周倩倩
公司简介
• 沃尔玛公司(Wal-Mart Stores, Inc.)(NYSE:WMT)是一家美国的世界性连锁企业,以营业额计算为全球最大的 公司,其控股人为沃尔顿家族。总部位于美国阿肯色州的本顿维尔。沃尔玛主要涉足零售业,是世界上雇员最多的 企业,连续三年在美国《财富》杂志全球500强企业中居首 。 Currently, Wal-Mart opened in 15 countries around the world for more than 8,000 stores, consists of 53 brands, employs more than 210 million people per week visit Wal-Mart's Customer 200 million people. 目前,沃尔玛在全球15个国家开设了超过8,000家商场,下设53个品牌,员工总数210多万人,每周光临沃尔玛的 顾客2亿人次。 So far, Wal-Mart already has a 2133 Wal-Mart stores, 469 Sam's Club stores and 248 Wal-Mart shopping plaza, located in the United States, China, Mexico, Canada, England, Puerto Rico, Brazil, Argentina, South Africa, Costa Rica,Guatemala, Honduras, El Salvador, Nicaragua and other 14 countries. 至今,沃尔玛己拥有2133家沃尔玛商店,469家山姆会员商店和248家沃尔玛购物广场,分布在美国、中国、墨西哥、 加拿大、英国、波多黎各、巴西、阿根廷、南非、哥斯达黎加、危地马拉、洪都拉斯、萨尔瓦多、尼加拉瓜等14个 国家。

沃尔玛产品检验标准

沃尔玛产品检验标准

沃尔玛产品检验标准公司内部编号:(GOOD-TMMT-MMUT-UUPTY-UUYY-DTTI-WALMART Stores, Inc.1. Introduction(略)2. Regulatory Compliance 符合规定Walmart Suppliers must comply with all laws, including Federal,State and Local laws, as required under the Supplier Agreement.供应商必须按供应商协议要求遵守联邦、州和地方法律。

3. Footwear Testing Program 鞋测试程序This is an annual testing program that involves testing of the following samples:年度测试程序包括测试以下样品:Footwear Pre-Production/Components Testing 鞋产前/部件测试Production Testing of Complete Shoe 整鞋的生产测试In-Store Testing 场内测试Warehouse Testing 仓库测试Other testing at the request of the Walmart New York Office Technical Department or Compliance Department 沃尔玛纽约办公室技术部或合规部要求的其他测试流程图Footwear Pre-Production/Component Testing Process 鞋产前/部件测试流程Manual Name: Walmart USA Footwear Revised: April 2010 43000双以上的订单需所有的新款,现有款式每年生产测供应商改善并提交重测第二次生产测生产测纽约申诉办公3000双及以内的订单Footwear Production Testing Process 生产测试流程NOTE1 Refer to Section 3.. Production Testing Incentive Program incorporated into Production Children's 样品测试通过FIT 第一次生产测试第二次生产测试 在100万双以内,每10万双超过100万双,每25万双合格或基本合格—关键沃尔玛或重关键规供应商改善并提交重测供应商按沃尔玛合规要求将改善计划送检合格或基本合格——关键沃尔玛POCO (注释第二次合格或基本合格——关键沃尔玛POCO (注释不合格,则提交纽约申诉办改善计划未被批准——改善计划批准,供应商合格——关键规定POCO 程序(注释3)——装不合格,则提交沃尔玛2:童鞋必须在每个生产步骤进行限制物质的测试items are tested for restricted substances at each production accumulation Direct Import and First Cost orders require testing (POCO) prior to shipment to the states. Domestic landed orders require Warehouse Testing (POCO) prior to allocation of order to thestores (refer to Section 3.3.2 of this manual).Manual: Walmart USA Footwear Revised: April 2010 5In-Store Quality Audit Process 场内测试流程Note1检测实验室根据沃尔玛订单,指定从商检测实验室通过零售链查找各个场内检测检测实验室从商店抽取指定的检测样品检测合格或基本合格,场内检测完成,报关键规定不合格,自动关键沃尔玛不合格或重大缺陷,私人品牌由纽约上诉办公不要求扩大抽要求扩大自关键规定不合格,报告提交沃尔玛合规部——产品召回,沃关键沃尔玛不合格或重大缺陷,私人品牌的报告送达纽约上诉办公室,授注释:所有的商品每年至少从商品抽样一次。

沃尔玛企业介绍(英文)

沃尔玛企业介绍(英文)
CONTENT:
1. History 2. The founder 3. The Wal-Mart Culture
A part of history of Wal-Mart
In 1962:Sam Walton set up the first Wal-Mart fair-price shop.
In 1972:The share of Wal-Mart was listed in New York and its value turned over 4900 times during the 25 years.
In 1994:Wal-Mart purchased 122 woolco stores in Canada.
A part of history of Wal-Mart
In 1996:Wal-Mart opened the first Chinese store in Shenzhen. Now in China ,there are 215 WalMart stores. In 1997: Wal-Mart saleroom first breakthough more than thousand billion dollars.
• The Founder of Wal-Mart: Sam Walton • If judged by appearance Sam Walton was a very ordinary man. He was raised in the Depression years, and served in the army during World War II. It was he, who from humble beginnings built the world's most admired retail organization. • Sam had a passion to compete and an appetite for adventure. He realized that Wal-Mart needed to do more than offer low prices to be successful - it also had to exceed customers' expectations for quality service. Sam devoted his life to expanding and improving upon this concept. He was also a good motivator of people, because he practiced what he preached. He remained guided by the old-fashioned principles of hard work, honesty, neighborliness and thrift. Even after his death in 1992, those principles continue to guide the company as it expands into other countries and cultures.

walmart

walmart

Commitment to cheapest price
All of the stores are willing to use the cheapest price, but the difference of Wal-Mar is that they think out all kind of way to save money from ordering , selling to any cost, and make out a concept " cheap goods everyday, make the same everyday." They also try their best to commitment to cheapest price. Serious purchasing attitude, good delivery system and advance stock management are the main reason of Wal-Mart to be successed.
Feedback and efficiency
Wal-Mart's computer system, just following American army's system. The head office's high speed computer connects to the Wal-Mart's shops around world. Every shops use the electronic scanner to sell products and have a record automatically. When the goods are out of stock, the computer will warn people to make an order in time. The head office will ask the closetest delivery center to arrange time and the rute of delivery.
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Walmart Stores, Inc. was founded by American retail legend Mr. Sam Walton in Arkansas in 1962.? Over forty years later, it has become the world’s largest private employer and retailer, on the top of the Fortune 500 list and has been among the most valuable brands for many years.Today, with over 2.1 million associates worldwide, Walmart operates more than 8,400 units in 15 countries under 55 different banners, and serves more than 200 million customers per week. Walmart had $405 billion in annual sales in fiscal year 2010 (FYE10, Feb. 1, 2009 to Jan. 31, 2010). The charitable giving numbers including cash and in-kind gifts was more than $512 million in FYE10, a 20% increase over the previous year’s giving. In 2010, Walmart regained the seat at the top of the Fortune 500, and ranked first among retailers in Fortune Magazine’s 2010 Most Admired Companies survey.In China, as elsewhere, we follow the three core values of respect for the individual, service to the customer, and striving for excellence, and stick to the Walmart tradition of building our business one store and one customer at a time, so as to fulfill our core mission — save people money, so they can live better, and continue to make a difference in the lives of our customers, members and associates.About Walmart ChinaWalmart entered the Chinese market and opened its first Supercenter and Sam’s Club in Shenzhen in 1996. Currently, Walmart operates a number of store formats in China including Supercenters, Sam’s Clubs, and Neighborhood Markets. As of August 5, 2010, Walmart had 189 units in 101 cities, and created over 50,000 job opportunities across China.Walmart China firmly believes in local sourcing. We have established partnerships with nearly 20,000 suppliers in China. Over 95% of the merchandise in our stores in China is sourced locally. Meanwhile, Walmart is committed to local talent development and diversity, especially the cultivation and full utilization of female staff and executives. 99.9% of Walmart China associates are Chinese nationals. All our stores in China are managed by Chinese local talent. 43% of leaders at senior manager level and above are female. In 2009, the company established the “Walmart China Women’s Leadership Development Commission” for driving women’s career development.About Walmart China’s Corporate Social Responsibility ProgramWalmart China is committed to being a good corporate citizen and has organized CSR efforts in five categories: environmental protection, communityinvolvement, child welfare, educational support, and disaster relief. We have donated funds and in-kind support worth more than RMB60 million to local charities and welfare organizations since entering the China market. Moreover, Walmart China associates have dedicated over 180, 000 hours to these activities. Some of our recent CSR events are as below:1.Walmart donated over RMB 370,000 to the flooded area since June. Over 600 Walmart China associates have dedicated to these relief activities.2.In May 2008, Walmart pledged to donate over RMB 20 million to the Sichuan earthquake-stricken areas for buying items in short supply and community reconstruction. The projects included:1.Buying and delivering badly needed supplies to the earthquake-stricken areas immediately after the earthquake, by coordinating efforts with the Red Cross, the local government, relief organizations and civil affairs authorities.2.Donating RMB 5 million to the Sichuan Foundation for Poverty Alleviation for supporting programs to build countryside clinics in the earthquake-stricken area, and donating 20 ambulances worth more than RMB 2.5 million to the Health Department of Sichuan Provincemitting RMB 6 million for the rebuilding of schools damaged in the earthquake through the “Sichuan Sustainable Schools project”. The project is managed by the China-US Center for Sustainable Development.4.Donating RMB 1.07 million to the international NGO Right to Play for the pilot program in Hanzhong and Ankang districts of Shaanxi Province to help orphaned and handicapped children5.Donating RMB 700,000 to support the Big Top project through partnership with Half the Sky Foundation, creating a warm and positive environment for children in the earthquake-stricken area6.Providing assistance to Beijing Normal University’s vo lunteer teaching trips in the quake area, establishing a recovery training room for teenagers by cooperating with the China Children and Teenagers’ Foundation, and “Youth Leadership Program among China University Students” developed by the Committee of 100.3.In November, 2009, Walmart China provided financial support to “The Program for Leadership Training and Cooperation for Sustainable Community Development in China” jointly launched by the Harmony Foundation of Canada and the National Training Center for Mayors of China4.In January, 2010, in response to the tragic earthquake in Haiti, Walmart operations around the world and the Walmart Foundation announced a $500,000 monetary donation to the Red Cross emergency relief efforts in Haiti. The company also sent pre-packaged food kits valued at $100,000 to Haiti. Walmart China also donated RMB 200,000 for disaster relief.5.In March 2010, Walmart in the U.S. announced an initial donation of$ 1million to the tragic earthquake in Chile. ?Walmart China and its union, andWalmart’s Global Sourcing team in China donated an additional RMB 400,000 in cash and in-kind support to Chile.6.In April, 2010, Walmart Foundation donated $150,000 to the international NGO, World Vision for Public Welfare Project for earthquake relief in Qinghai. ?Walmart China and its union, and the Walmart Global Sourcing team in China donated an additional RMB 525,000 in cash and in-kind support to Qinghai Yushu, which was devastated by a massive earthquake. In addition, Walmart China associates made an additional donation of RMB 401, 500. In this way, Walmart China and Walmart's global foundation are joining efforts to support Qinghai relief with a total donation worth RMB 1.95 million.7.For the whole year of 2009, Walmart held nearly 400 community activities at 150 stores in over 80 cities across China, including its traditional events like “anniversary celebration” and “community service week”. Over 50,000 customers from 150 communities participated in these activities.8.In January, 2010, Walmart China held a nationwide community campaign with the theme of “Caring about Climate Change, Making our Planet Healthier”, attracting more than 60,000 customers from 100 communities to participate.9.Through March to April, 2010, Walmart China launc hed its “Earth Month” green campaign across China, and turned off one third of the lighting in the stores during off-peak hours in response to WWF’s Earth Hour program. The campaign helps our stores and neighboring communities save 1 million kilowatt-hours of electricity and cut 860 tons of carbon dioxide emissions. Around 180 communities in over 90 cities, 38 million customers, 100 thousand Walmart associates and their families were actively involved in this campaign.。

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