商务英语 新视野商务英语
新视野商务英语视听说第三版第四单元答案

新视野商务英语视听说第三版第四单元答案1、John Smith is _______ of the three young men. [单选题] *A. strongB. strongerC. the strongerD. the strongest(正确答案)2、I’m looking forward to hearing from you _______. [单选题] *A. recentlyB. soon(正确答案)C. quicklyD. fast3、Bliss, who worked in an information centre, began to work on the book in 1 [单选题] *A. 策划B. 上班C. 写作(正确答案)D. 销售4、I used to take ____ long way to take the bus that went by ____ tunnel under the water. [单选题] *A. a, aB. a. theC. a, /(正确答案)D. the, a5、I repeated my question several times. [单选题] *A. 到达B. 惊奇C. 重复(正确答案)D. 返回6、It usually takes him about 15 minutes _______ his bike to school. [单选题] *A. ridesB. ridingC. rideD. to ride(正确答案)7、Online shopping _______ very popular now. [单选题] *A. is(正确答案)B. areC. wasD. were8、I _______ the job because I couldn’t stand(忍受) the rules. [单选题] *A. gave inB. gave outC. gave backD. gave up(正确答案)9、In order to find the missing child, villagers _______ all they can over the past five hours. [单选题] *A. didB. doC. had doneD. have been doing(正确答案)10、—______ my surprise, Zhu Hui won the first prize in the speech contest. —But I think he could, because he kept practicing speaking.()[单选题] *A. To(正确答案)B. AboutC. ForD. In11、84.There is a big tree? ? ? ? ? ? ? ?the house and the river. [单选题] * A.between(正确答案)B.inC.overD.of12、32.Mr. Black is ______ now, so he wants to go to a movie with his son. [单选题] * A.busyB.free(正确答案)C.healthyD.right13、_______ your parents at home last week? [单选题] *A. IsB. WasC. AreD. Were(正确答案)14、John had planned to leave, but he decided to stay in the hotel for()two days because of the heavy rain. [单选题] *A. otherB. the otherC. another(正确答案)D. others15、———Must I return the book you lent me to you now? ——No, you( ). You can keep it for another few days. [单选题] *A.can’tB. shouldn'tC. mustn'tD. don, t have to(正确答案)16、I walked too much yesterday and ()are still aching now. [单选题] *A. my leg's musclesB. my leg muscles(正确答案)C. my muscles' of legD. my legs' muscles17、98.There is a post office ______ the fruit shop and the hospital. [单选题] *A.atB.withC.between(正确答案)D.among18、Bob is young, _______ he knows a lot. [单选题] *A. becauseB. soC. but(正确答案)D. unless19、He kept walking up and down, which was a sure()that he was very worried. [单选题] *A. sign(正确答案)B. characterC. natureD. end20、The commander said that two _____ would be sent to the Iraqi front line the next day. [单选题] *A. women's doctorB. women doctorsC. women's doctorsD. women doctor(正确答案)21、Lily is a very_____person and never wastes anything. [单选题] *A.generousB.economical(正确答案)C.economicD.efficient22、Ordinary books, _________ correctly, can give you much knowledge. [单选题] *A. used(正确答案)B. to useC. usingD. use23、Mary is interested ______ hiking. [单选题] *A. onB. byC. in(正确答案)D. at24、Our teacher suggested that each of us _____ a study plan for the tong summer vacation. [单选题] *A. make(正确答案)B. madeC. will makeD. would make25、His picture is on show in London this month. [单选题] *A. 给...看B. 展出(正确答案)C. 出示D. 上演26、We should _______ a hotel before we travel. [单选题] *A. book(正确答案)B. liveC. stayD. have27、Don’t _______ to close the door when you leave the classroom. [单选题] *A. missB. loseC. forget(正确答案)D. remember28、You can buy some pieces of bread from "_______". [单选题] *A. Bakery(正确答案)B. Travel AgencyC. LaundryD. Ticket Office29、_______ is on September the tenth. [单选题] *A. Children’s DayB. Teachers’Day(正确答案)C. Women’s DayD. Mother’s Day30、Sichuan used to have more people than ______ province in China. [单选题] *A. otherB. any other(正确答案)C. anotherD. any others。
新视野商务英语综合教程 1Unit 3

新视野商务英语综合教程 1 Unit 31. IntroductionIn this document, we will explore Unit 3 of the New Horizon Business English Comprehensive Course. This unit focuses on various aspects of business communication, including telephone skills, negotiation strategies, and presentation techniques. By mastering the content of this unit, learners will enhance their proficiency in business English and improve their ability to effectively communicate in the professional world.2. Unit OverviewUnit 3 consists of four main sections:2.1 Telephone SkillsIn this section, learners will be introduced to essential telephone skills necessary for effective business communication. They will learn how to answer and make professional phone calls, take messages accurately, and handle difficult phone conversations. This section also covers common telephone phrases and etiquette, enabling learners to develop confidence and professionalism in their telephone communication.2.2 Negotiation StrategiesNegotiation plays a crucial role in business transactions. In this section, learners will learn about different negotiation strategies and techniques, such as creating win-win situations, establishing goals, and effectively communicating their positions.Through case studies and role-plays, learners will have the opportunity to apply these strategies and enhance their negotiation skills.2.3 Presentation TechniquesPresentations are a key component of business communication. This section focuses on developing effective presentation skills, including structuring presentations, using visual aids, and delivering engaging speeches. Learners will also learn how to handle questions and maintain audience engagement. Through practice presentations, learners will gain confidence and proficiency in delivering impactful presentations.2.4 Review and AssessmentThe last section of Unit 3 is dedicated to reviewing the key concepts and skills covered in the previous sections. Learners will have the opportunity to reinforce their understanding through quizzes, discussions, and group activities. This section provides a comprehensive assessment of the knowledge and skills acquired throughout the unit.3. Learning ObjectivesBy the end of Unit 3, learners are expected to:•Demonstrate effective telephone skills, including answering and making professional phone calls.•Apply negotiation strategies and techniques to reach win-win outcomes in business negotiations.•Develop and deliver engaging presentations using appropriate techniques and visual aids.•Effectively handle questions and maintain audience engagement during presentations.•Review and consolidate the knowledge and skills acquired in Unit 3.4. ResourcesTo support the learning process, Unit 3 provides various resources:•Textbook: The core resource for the unit, providing comprehensive explanations and examples of the concepts covered.•Audio Materials: Supplementary audio materials to practice listening skills and familiarize learners with real-life business scenarios.•Workbook: Exercises and activities to reinforce learning and provide additional practice opportunities.•Online Resources: Access to online resources, including interactive quizzes, discussion forums, and additional learning materials.5. ConclusionUnit 3 of the New Horizon Business English Comprehensive Course provides learners with essential skills and knowledge for effective business communication. By mastering telephone skills, negotiation strategies, and presentation techniques, learners will be equipped with the tools necessary to excel in the professional world.With the resources provided, learners can engage in active learning and practice to ensure optimal comprehension and skill development.。
新视野商务英语综合教程第一册

新视野商务英语综合教程第一册一、简介新视野商务英语综合教程第一册(New Horizon Business English Coursebook 1)是适用于商务英语学习者的教材。
本教材包含了商务英语的基础知识和实用技能,旨在帮助学习者提高商务英语沟通能力和跨文化意识。
二、教材结构新视野商务英语综合教程第一册共分为十个单元,每个单元包含了不同主题的商务英语内容。
以下是教材的大致结构:1.单元导言:每个单元开始都有一个导言部分,介绍本单元的主题和学习目标。
2.课文:每个单元包含一篇商务英语课文,涵盖相关主题的实际场景和对话。
3.词汇和语法:教材提供了相关的商务英语词汇和语法知识,帮助学习者扩大词汇量和提高语法运用能力。
4.阅读理解:针对课文和相关主题设置的阅读理解练习,帮助学习者理解文章内容并提升阅读能力。
5.听力理解:通过听取相关对话和演讲,帮助学习者训练商务英语听力技巧。
6.口语表达:通过相关的练习和情景对话,帮助学习者提高商务英语口语表达能力。
7.写作练习:教材提供了不同类型的商务英语写作练习,培养学习者的书面表达能力。
8.文化窗口:每个单元的文化窗口部分介绍了不同国家和地区的商务文化和礼仪,帮助学习者了解跨文化交际的重要性。
三、学习目标通过学习新视野商务英语综合教程第一册,学习者将能够达到以下学习目标:1.掌握商务英语的基础词汇和语法知识。
2.提高商务英语听说读写技能。
3.增强跨文化意识和跨文化交际能力。
4.理解不同国家和地区的商务文化和礼仪。
四、教材特点新视野商务英语综合教程第一册具有以下特点:1.实用性:教材中的课文和练习都是与实际商务场景相关的,学习者可以直接应用到工作中。
2.多媒体支持:教材配有相关的听力材料和网上资源,帮助学习者进行听力训练和扩展阅读。
3.全面性:教材涵盖了商务英语的多个方面,包括会议、商务信函、电话沟通等。
学习者可以全面提升商务英语能力。
4.灵活性:教材中的练习形式多样,既有个人练习,也有小组合作,有助于学习者的主动参与和互动。
新视野商务英语视听说unit2答案第三版

新视野商务英语视听说unit2答案第三版1、Since we have _____ money left,we can't afford the expensive computer. [单选题] *A. a littleB. a fewC. little(正确答案)D. few2、—______ do you play basketball?—Twice a week.()[单选题] *A. How often(正确答案)B. How muchC. How manyD. How long3、7.—I've got some ________.—Great! I'd like to write with it. [单选题] *A.funB.chalk(正确答案)C.waterD.time4、Kids will soon get tired of learning _____ more than they can. [单选题] *A. if they expect to learnB. if they are expected to learn(正确答案)C. if they learn to expectD. if they are learned to expect5、_____ to wait for hours,she brought along a book to read. [单选题] *A. ExpectedB. Expecting(正确答案)C. ExpectsD. To expect6、13.—Will you come to my party?—I am not ________ . [单选题] *A.mindB.sure(正确答案)C.happyD.Sorry7、53.On your way home, you can buy some fruit, meat, vegetables and ________. [单选题] * A.something else(正确答案)B.else somethingC.everything elseD.else everything8、Mr. Wang is coming to our school. I can’t wait to see _______. [单选题] *A. herB. him(正确答案)C. itD. them9、We need a _______ when we travel around a new place. [单选题] *A. guide(正确答案)B. touristC. painterD. teacher10、56.Sam is in a hurry. Maybe he has got ________ important to do. [单选题] * A.everythingB.nothingC.anythingD.something(正确答案)11、The city is famous _______ its beautiful scenery. [单选题] *A. for(正确答案)B. ofC. asD. to12、I’m looking forward to hearing from you _______. [单选题] *A. recentlyB. soon(正确答案)C. quicklyD. fast13、_____ rooms are both large and comfortable. [单选题] *A. Jack's and Jane's(正确答案)B. Jack and Jane'sC. Jack's and JaneD.Jack and Jane14、2.The villagers want to have a bridge. Can this dream ________? [单选题] *A.come outB.get awayC.come true(正确答案)D.get out15、Both Mary and Linda don't care for fish. [单选题] *A. 喜欢(正确答案)B. 关心C. 照料D. 在乎16、The family will have _______ good time in Shanghai Disneyland. [单选题] *A. theB. a(正确答案)C. anD. /17、Be careful with the knife. You may hurt _______. [单选题] *A. himselfB. ourselvesC. myselfD. yourself(正确答案)18、Be careful when you _______ the street. [单选题] *A. are crossingB. is crossingC. cross(正确答案)D. is cross19、It was difficult to guess what her_____to the news would be. [单选题] *A.impressionmentC.reaction(正确答案)D.opinion20、We _____ three major snowstorms so far this winter. [单选题] *A.hadB. haveC. have had(正确答案)D.had had21、2.I think Game of Thrones is ________ TV series of the year. [单选题] * A.excitingB.more excitingC.most excitingD.the most exciting (正确答案)22、She and her family bicycle to work, _________ helps them keep fit. [单选题] *A. which(正确答案)B. whoC.itD. that23、It’s windy outside. _______ your jacket, Bob. [单选题] *A. Try onB. Put on(正确答案)C. Take offD. Wear24、If you do the same thing for a long time, you'll be tired of it. [单选题] *A. 试图B. 努力C. 厌倦(正确答案)D. 熟练25、We will _______ Mary this Sunday. [单选题] *A. call on(正确答案)B. go onC. keep onD. carry on26、I paid twenty yuan _______ the book. [单选题] *A. offB. backC. for(正确答案)D. with27、Before leaving the village, he visited the old house _____ he spent his childhood. [单选题] *A in which(正确答案)B. whichC. to whichD at which28、She _______ love cats, but one attacked her and she doesn’t like them anymore. [单选题]*A. got used toB. was used toC. was used forD. used to(正确答案)29、The soldiers were_____of running away when the enemy attacked. [单选题] *A.chargedB.accused(正确答案)C.scoldedD.estimated30、The manager demanded that all employees _____ on time. [单选题] *A. be(正确答案)B. areC. to beD. would be。
新视野商务英语unit1 customers

Skills
Listening: 1.3, 1.6, supplement part: customer care Writing: capital letters Reading: kwit-Fit advertisement
Listening 1.3
1. listen and tick the questions Tim Saunders asks. (P8) 2. listen again and then answer the following questions. What do you think the customer service he receives? Do you have any advice of the customer service?
First insights into business Unit 1 Customers
Customer is god. Customer is always right. All we do is to satisfy the customer.
Unit 1 Customers
Starting up Objectives Key vocabulary Lead-in Language focus Skills Business communication
6. Repeat business: a customer is happy with the service received from a company and comes back again. 7. Customer loyalty: the customer frequently uses the same company or buys the same product. 8. Code of practice: a set of rules telling people what they can expect a company to do. 9. Customer care: what companies do is to satisfy their customers. 10. Customer service is an organization's ability to supply their customers' wants and needs. 11 .Excellent customer service (is) the ability of an organization to constantly and consistently exceed the customer's expectations.
新视野商务英语视听说 (下册)答案【完整版】

新视野商务英语视听说下Unit 1 A Factory TourPartⅠ: warm-up(1)eat (2)tour (3)taste (4)enjoy (5)make (6)closed (7)shopPartⅡ: listening practiceTask1(1)f (2)e (3)g (4)j (5)c (6)h (7)b (8)a (9)d (10) iTask21.(1)aerospace (2)manufacturer (3)services (4)showcase (5)production(6) various (7) producer (8) advanced (9) globe (10) leader2.(1)~(5) F F F T FPartⅢ1. (1) c (2) b (3) c (4) a (5) a2. (1)6000units (2) only 1%(3) First, they will confirm the quality of each part according to the regulations at every point in the process. Also, they have computer-controlled equipment to test the quality of the semi-finished product and of the final product. Lastly, they send some products to the public quality-control centre for checking.PartⅣ1(1)200 markets across six continents (2) about 300000 (3)108 (4)8 (5)932(1)20~30 (2)13 (3)15 (4)30~45PartⅤ1. (1) c (2) b (3) c (4) c (5) b2. Thomas and Richard had a factory tour. Thomas was very impressed by the speed of the assembly line of the factory. Richard said that the high-speed assembly line was designed and made by their engineers and technicians. Then Thomas wondered how much the factory spent on new product development every year and how soon the order would be delivered. Richard told him that 8% to 10% of the gross sales was spent on new product development. He also said that delivery of new products depended on the size of the order and the items. Finally, Thomas asked Richard to give him some brochures on the products because he wanted his manager to know about them. Richard also said that Thomas’s manager would be welcome to visit the factory. PartⅥ1.The correct order is: d-g-e-a-c-h-b-f2.(1)history (2)first (3)consumed (4)manufacturing (5)secrets Unit 2 Trade FairsPart Ⅰ(1)China Import & Export Fair (Canton Fair), China Hi-Tech Fair, Beijing International Automotive Exhibition, etc.(2)kitchenware & tableware, general ceramics, home decorations, glassware, foodstuffs, native product, medicines & health products, sporting, travel & recreation products, office supplies, shoes, cases & bags, furniture, etc. (3) See a variety of goods, compare goods of different brands. Collect useful information such as catalogues, price list, etc; visit potential business partners; place orders.Part ⅡTask1(1) F (2) F (3) T (4) F (5) F (6) TTask2(1)domestic (2)suppliers (3)Customer (4)value (5)services(6)ideas (7)compare (8)specialized (9)innovative(10)up-to-date2. (1) new (2) reputation (3) world (4) range (5) latestPart Ⅲ1. (1) rentable (2) entertainment (3) transport (4) halls(5) exhibition (6) arena (7) facilities (8) conjunction2. (1) c (2) b (3) c (4) c (5) a (6) bPart ⅣJohn: (3) (2)Mr. Robbins: (1) (4) (5)2. (1) c (2) b (3) c (4) aPart Ⅴ(1) Canton Fair 2) biannually (3) renown (4) variety (5) turnover(6) exhibitors (7) opportunities (8) quality (9) promotion (10) volumePart ⅥQuestion 1: Miss Stewart, why did you want to exhibit in North America? Question 2: How did you choose the right one?Question 3: What did you do to prepare before attending the trade fair? Question 4: How were you able to exploit your business opportunities and generate new business?Question 5: What did you do after the trade fair?2. (1) a (2) c (3) b (4) a (5) bUnit 3 Marking EnquiriesPart Ⅰ(1)Ask for morn information concerning the product in the advertisement inyesterday’s New York Times.(2)Jackson Brothers(3)If I am the receiver, I will send the latest catalogue to the writer and answerall the questions that interest him.Part ⅡTask1 (1) C (2) B (3) ATASK21. (1) General (2) articles (3) Specific (4) content (5) specifications2. (1) steel screws in all sizes(2) CIF(3) Because the supplier is able to supply larger quantities at more attractiveprices(4) The supplier’s offer.Part Ⅲ1. (1) b (2) c (3) b (4) c2. (1) Export (2) Merchandise (3) flight (4) Production(5) 10 o’clock (6) sample (7) evaluated(8) purchasesPart Ⅳ1.(1) speedboats (2) price quote (3) around the corner (4) pay2.(1) US$6500 (2) 10% (3) shipment (4) US$7850Part Ⅴ1. (1) F (2) T (3) F (4)T2. If I were a farmer, the price would concern me most. The reason being that, first, form products do not generally sell at a high price so we have to keep production costs down. Secondly, taxes are fairly high at present and we have less support from the government, so our incomes are decreasing. That’s why I think the price is my greatest concern. On the other hand, if we can improve quality by buying better seeds and improving our handing methods, we can sell at a premium. That could increase our income.Part Ⅵ1.(1) c (2) a (3) c (4) b (5) c2.Agents need to be paid for their work. Sometimes they are paid a percentage ofthe order but that hardly induces them to negotiate low prices. Therefore, agentsare usually paid commission. This may be paid by the seller or by both seller and buyer.Unit 4 Negotiating PricesPart Ⅰ(1)listen (2) speak (3) interrupt (4) ask questions (5) penny(6) pound (7) assertive (8) aggressive (9) more (10) lessPart ⅡTask1(1)discount for bulk (2) minimum quantity (3) early-settlement discount(4)commission (5) contract, unit priceTask21.(1) T (2) F (3) T (4)F (5) F2.(1) FOB (2)agents (3)extra (4)Korean (5)exceptionsPart Ⅲ1.(1) b (2) a (3) c (4) a (5) c2.A: We are very interested in your X358 MP4 and are thinking of making a trialorder of 10000 pieces. What price can you offer us?B: As this is our first business, we can provide you with some preferential terms.How about $40 per piece?A: Oh, I’m afraid that’s way beyond our expectations. It’s even higher than what the other factories give us.B: Yes, we know there are lower price around but would you please look at the quality? Ours are much better than our competitors’. In addition, the demand for this item from our company is very high. We’re actually temporarily out of stock right now. Currently, demand is way ahead of supply in the market.A: We know about that. But don’t you think you should make some concessions to make your price competitive? Can we make it $35 if we place large orders?B: Well, that’s a tough deal. However, since we’re going into a long-termrelationship, maybe we can try to reach that bottom line for you.Part Ⅳ1.(1) b (2) c (3) c (4) b (5) a2.(1) Welsh (2) 60 days (3) 13.5 (4) 1000 (5) 22.5 (6) 3 (7) 1000 (8) 500Part Ⅴ1.(1) 4%, annual (2) expenses (3) publicity, personnel (4) 40% (5) next year2.Sample dialogue:A: Mr. Brown, I’m anxious to know about your offer.B: Well, we’re been holding it for you. Here it is. Five hundred cases of black tea, at 30 pounds per kilogram, CIF London. Shipment will be in June.A: That’s a steep price! It’ll be difficult for us to make any sales.B: I’m surprised to hear you say that. You know the price of black tea has gone up since last year. Our compares favorably with what you might get elsewhere.A: I’m afraid I can’t agree with you there. India has just come back into the market with a lower price.B: Ah, but everybody in the tea trade knows that America’s black tea is top quality. Considering the quality, I’d say the price is very reasonable.A: No doubt your tea is of high quality, but still, there’s keen competition in the market these days. I understand many countries are lowering their prices.B: OK. Then we’ll make it 28 pounds for this order. Is that ok?A: That’s a very small concession. Still, we want to do business with you because we think your packaging is excellent. We’ll go with this price this time but hope for a better deal for any further orders.B: Good, we can talk about further reductions later when we see how business is developing between us.Part Ⅵ1.(1) F (2) T (3) F (4) F (5) F (6) T (7) F2.(1) the quality of our product is much better than that of other suppliers(2) We can talk about that later.(3) if you can give me best price for this first order, we can start along-term relationship.(4) That really leaves us with nothing.(5) I’ll make that concession.Unit5 Placing an OrderPart Ⅰ(1) negotiate (2) accept and confirm an order (3) sign the contract(4) confirm the order (5) confirm further ordersPart Ⅱ(1) is a request to supply a specified quantity of goods(2) an enquiry with subsequent quotations(3) printed order forms(4) description, quantities, mode of packaging(5) agreed upon in previous negotiations(6) are legally bound to fulfill their agreement(7) at the agreed time(8) accept the goods supplied and then pay for themTask21. (1) F (2) F (3) F (4) T2. (1) b (2) c (3) a (4) bPart Ⅲ1. (1) Belster XP is the best copier for general use. With a combination of large capacity, small size and efficiency, it can be configured to suit almost all situations. Furthermore, it has an automatic document feeder.(2) The buyer can download the order form from the seller’s website, and fill in the name, address, telephone number as well as the item number of the desired photocopier. Then send the form to the address provided.(3) To make a payment, the buyer can write a payable cheque to the seller. Enclose it with the mail order form and send it to the address provided.2.A: Hello, I see from the Internet that you are a trading company who deals with sweaters and skirts in Guangdong Province. Is that right?B: Yes, that’s right. What can we do for you?A: We’re a Nigerian company, and we’re looking to order some clothes.B: Good, we provide a variety of clothes. So what kind of clothes are you interested in?A: Sweaters and skirts. But would you please first tell me your minimum order? B: Our minimum order is set at 5000 pieces.A: OK, that’s fine. I’ve selected two items from your online catalogue: items 6 and 18. But I would like to make some changes. Will you be able to accommodate me? B: Depending on what type of changes you want, it should n’t be a problem.A: For item 6, the sweater, I want the sweater to come in two additional sizes. Would you please add XXL and XXXL?B: OK. How about item 18?A: The size is ok with item 18. But we want to order both light and dark colours. Part Ⅳ(1) have a problem with (2) protects (3) cost (4) decorative (5) European tastes (6) long-distance (7) sales (8) increase (9) retailers (10) logoPart Ⅴ1. (1) acd (2) d (3) c (4) c2. A: Hello, I’d like the order 1000 DSC-T5 Digital Cameras form your company. But it’s important that we have them before July 31. Can you make it?B: I’m afraid that we can’t make it in such a short period of time. That’s only a month away. Would you consider any other models?A: What do you suggest?B: The DSC-T7. Actually, it’s an updated version of the T5. It has more functions.A: Would you please tell me the difference?B: The DSC-T7 has a 32 MB2 of Internal Flash Memory. Otherwise it’s the same asthe DSC-T5.A: That sounds good. What about their prices?B: The DSC-T5 is $349.95 while the T7 is $449.95.A: I see. Would you be able to provide me with 500 of each?Part Ⅵ(1) Bran Gifts (2) ZWS10A (3) 1000 (4) US$18 (5) XG7 (6) foil in a brown box (7) September 10, 2005 (8) Toronto (9) 110% of the invoice value against All Risks(10) confirmed irrevocable (11) 15th (12) Quality & QuantityUnit 6: Terms of PaymentPartⅠA Japanese YenB United Stated DollarC Pound SterlingD European DollarE Korean WonF Canadian DollarPart ⅡThe correct order is: c-a-b-e-dTask21. (1) b (2) a (3) b (4) c2. (1) collection (2) Documents against Payment (3) Documents against Acceptance(4) expenses (5) procedures (6) actual payment (7) collecting (8) non-paymentPart Ⅲ1. (1) b (2) c (3) a (4) c (5) c2. A: since we have reached an agreement on the price, quality, quantity and packagingof the product, now let’s get down to talk about payment, ok?B: Good idea, what terms of payment would you prefer?A: Actually, on L/C payment is our general practice.A: The exchange rate is currently rather unstable and an L/C provide a guarantee of prompt payment from the bank.A: It’s also the generally accepted international practice.B: That’s right. L/C are very common in foreign trade.B: But this time we suggest D/P payment for the following reasons:B: firstly, a D/P payment can reduce the cost and in turn allow a larger profit margin for both of us. Secondly, the order is quite large and our exchange quote is insufficient at present. Finally, we have a good credit rating in several banks. You can trust us!A: That sounds good. But we still prefer an L/C since it’s our general practice. A: Do you think you could apply for one?Part Ⅳ1. The correct order is: a-i-e-g-b-f-c-j-d-h2. (1) lump sum payment (2) payment by installment (3) cash on delivery(4) advance payment (5) 25%, final acceptance (6) one monthPart Ⅴ1.(1) Ask what provision has been made for signing salary cheques and playing utility bills. Put pressure on the person dealing with you by stressing how important your account is.(2) Ask how often these problems occur and how long faults generally last.(3) Ask for cheque and postage details(4) Ask for the name and address of their debtor and the expected date of payment(5) Ask whether this is the only reason for late payment and offer to fax a copy immediately2.A: Hello, Becker here.B: Good morning, Mr. Becker. This is Mary Wang.B: I’m sorry to ring you like this.A: That’s all right.B: Did you get the invoice as well?A: Yes, yesB: But the payment of the invoice sent to you has not yet been made.A: Yes, money is very tight at the moment, you see.B: Yes, I think I know what you mean. We have a similar problem.B: While, in the case of unsettled debts it is our company policy to take legal action. B: We would naturally prefer not to have to go so far.A: So what do you suggest we do about the money we owe you?B: Well, please try and send the cheque before the end of the month.B: That’s one more week.A: Thank you, we will do our best.B: We hope to keep you as a regular customer despite any troubles you may have. A: Thank you very much for being so understanding. Goodbye.B: Bye.Part Ⅵ(1)SB-87654 (2) fifty thousand US dollars(US$ 50000.00) (3) No.DEF-101 datedJanuary 10,2006 (4) five (5) two (6) freight prepaid (7) pneumatic tools(8) drive (9) hose and quick couplings (10) allowed (11) No.IP/79370 (12)beneficiary’s (13) 15 days (14) SB-87654 (15)draftsUnit 7 DeliveryPart Ⅰ1.□time of establishment of the L/C□availability of shipping space□supply of raw materials□amount of orders to fulfill at the producer’s side2.(1)The procedures involved in the delivery of goods: negotiating the stipulations about delivery, ensuring the production of goods, transporting the goods to the port of shipment, checking insurance and other factors in shipping, delivering the goods at the port of destination, etc.(2)The seller’s concerns: production and transportation time of goods meets the requirements, shipment of goods is carried out as scheduled, etc.The buyer’s concerns: progress of the production and shipment, inspection of the quantity, quality and other aspects of delivery, etc.Part ⅡTask1(1)one month after we signed the contract(2)the shipping agent, get the necessary shipping apace(3)Our supplier, the supplier is short on materialsTask21.(1) Good quality (2) on time (3) marketing channels (4) reach the end users (5)their stocks2.(1) at the beginning of November (2) before end of September for the Christmasrush (3) manufacturers are working in full capacity because they have a lot of orders. (4) give his order top priority (5) the middle of OctoberPart ⅢConversation 1: 3 months after the contract is signed, NoConversation 2: July, mid-June, no shipping spaceConversation 3: by the end of September, YesPart Ⅳ1. Mr. Aubery insists on the delivery date should be no later than September 20th because they have a very strict timetable.Mr. Hall says that because of the damage from a disastrous hurricane last month, they can only make delivery in the last week in September. Finally, they compromise on this and make September 25th the last possible shipment date.2. (1) workshop (2) halted (3) orders (4) capacity (5) installed (6) September (7) September 25th(8) complete (9) transport (10) possiblePart Ⅴ1. (1) c (2) c (3) a (4) b2. The appropriate attitude should be polite and understanding, and try to explain the reasons for the delay. Apologise to your partner and try to make immediate compensation.Part Ⅵ1. The reason: The wrong delivery was caused by a slip-up by the shipping Department. The solution: Ms. Lester suggested that they would try to find another buyer for the goods on the condition that Mr. Backer’s company would reduce the price by 25% for the lot and ship a consignment of AI quality immediately.2. (1) T (2) F (3) F (4) T (5) FUnit 8 Complaints and ClaimsPart Ⅰ(1)damaged (2) claim (3) payment (4) documents (5) settlement (6) ownership(7)invoicePart ⅡTask1(1)defective items (2) insurance, shipping (3) pay compensation (4) provide areplacement, return the money (5) ask for compensationTask2(1)order (2) breakage (3) 30% (4) withholding payment (5) call me back(1)Mrs. McCall (2) ACC (3) the quality is not the same as the sample (4) send thewhole lot back (5) 0181-993 421 (6) 5:30Part Ⅲ1.Appropriate responses: 1-3-4Inappropriate responses: 2-52.(1) c (2) a (3) b (4) c (5) bPart Ⅳ(1) lodged a claim (2) 15 sets were badly damaged (3) rough handling by the shipping company (4) take the matter up with them (5) in good condition (6) careless handling at some stage prior to shipment (7) survey report (8) replace all 15 sets as soon as possible (9) settle your claim immediately (10) your cooperationPart Ⅴ1.(1)A: The quality is different from that of the approved samples(2)A: The pictures of products with the wrong colour(3)A: Send the replacement(4)A: Send the replacement immediately(5)A: No2.A: we’ve just received our order No.2-H35. We found that there were five pieces missing from the consignment.B: we’ve sorry to hear that. Did you check with the shipping company? Maybe it was due to inappropriate handling by the shipping company during transit.A: The carton was not damaged. But there were five pieces missing from inside the carton. So the shipping company said they had nothing to do with the shortage. It must have happened during the packaging process.B: Well, do you have any evidence?A: Yes, of course. We have a survey report issued by the Inspection Bureau in our country.B: In that case, please fax us the survey report and we’ll deal with your claim. A: OK, I’ll fax you the report immediately.Part Ⅵ1.(1) juice (2) HY08/33 (3) Hamburg (4) PICC2.(1) Fifteen cases were badly damaged. (2) The contract was on FOB basis.(3) Turn to the insurance company for compensation.Unit 9 MarketingPart Ⅰ Warm-upMarket research / consumer behaviour / distribution channel / product launch / sales figure / advertising campaign / promotional strategyPart Ⅱ Listening PracticeTask1The Marketing Manager: (1) marketing strategy (2) demand for the products (3) competitors (4) potential new markets (5) the company’s products (6) potential customersThe Promotions Manager: (1) promotion programmes (2) advertising campaigns (3) exhibitions (4) occasional special price reduction campaignsThe Public Relations Manager: (1) publicity programmes (2) the company (3) customers’ supportThe Sales Manager: (1) sales programmes (2) goals (3) training programmes (4) the sales figures (5) monitor the market share (6) maximize profitsTask2(1) demand (2) competition (3) Testing (4) samples (5) Divide (6) smaller (7) segment (8) Advertising (9) consider (10) budgetPart Ⅲ1.Checklist: a- c-d-f-g2.Graph 1 Product oo4Graph 2 Product 003Graph 3 Product 001Graph 4 Product 002Part Ⅳ1.Checklist: a-c-d-e-g2.(1) market share (2) There have been a number of new competitors (3) young fashionfollowers (4) 1.8 million (5) 1.8 million (6) 6% (7) radio and TV (8) the net(9) fashion magazinesPart Ⅴ1.(1) c (2) b (3) c (4) a2.Agent: Good morning, sir, I’m an insurance agent. May I ask you some questions? Man: Yes. Go ahead.Agent: Do you have any insurance protection for you and your family?Man: No, not really.Agent: How many people are there in your family?Man: Four. My wife, two children and me.Agent: Does your wife work?Man: No. She takes care of the children at home.Agent: Then you’re the only breadwinner in your family.Man: I guess so.Agent: Have you ever thought about what your family would do if anything happened to you? How would they servive?Man: Mm… I can only hope that won’t happen?Agent: Well, sir. Nothing in life is certain. Just in case, may I suggest you buy some insurance? By this way, you’ll be protected. I promise you that if the conditions of your policy are met, the insurance company will pay out.Man: That sounds reasonable. Can you explain the details?Agent: Sure.Part Ⅵ(1) No(2) How many staff members do you have?(3) Where do they eat at noon?(4) A limited selection dishes.(5) YesUnit 10 AdvertisingPart ⅠAmway: outdoor billboard, TV commercialEsprit: fashion magazinesIKEA: cataloguesNestle: TV commercials, magazinesMc Donald’s: sports sponsorship, outdoor billboards, TV commercialsSony Ericsson: outdoor billboards, magazinesStarbucks coffee: word of mouthVolkswagon: magazines, TV commercials, outdoor billboardsPart ⅡTask1(2)E (3) A (4) G (5) D (6) B (7) FTask21. (1) products (2) companies (3) image (4) hear (5) read (6) information (7) respond to (8) prospects (9) salespeople (10) customers2. (1) a (2) c (3) bPart Ⅲ1.Leaflets & flyers: local shops & fitness clubsShowrooms: Nokia, ToyotaSports sponsorship: Coca-cola, BenzRadio advertising: local restaurantsTV commercials: Amway, Mc Donald’sThe Internet: IBMMagazines: omega, DellOutdoor billboards: China Unicon, Petro China2.(1) expensive, budget (2) too expensive (3) highway, subway, train (4) young people Part Ⅳ1. sponsorship; posters; radio; TV commercials2. (1) c (2) b (3) a (4) c (5) aPart Ⅴ1. b-e2. (1) office furniture (2) brand awareness (3) business executives (4) self-employed professionals (5) successful people dream of (6) under half a million dollars (7) April 15Part Ⅵ1. Automobile, Marmalade, Furniture, Ice cream2. (1) c (2) a (3) d (4) b。
外研社2023新视野商务英语综合教程4:第二版教案unit2

教案课程名称:___________________________________ 课时:___________________________________ 班级:___________________________________ 任课教师:___________________________________ 教材:_《新视野商务英语综合教程4(第二版)》_Unit 2 CompetitionUnit Overview (单元概览)By studying this unit, you are expected to:●learn four ways to outthink competitors in competition;●earn Adidas’actions in 2012 London Olympics in overtaking its competitor Nike;●learn how to gain an edge over business rivals;●write a competitor analysis report.Lead-in (主题导入)Task 2●Ask the students to work in groups.●Each group is required to look at the photos and discuss what features make thefastfood chains stand out among so many rivals.●Elicit ideas with the whole class or ask different groups to report back. Invitecomments and encourage class discussion.Task 1Task 1Listening (听力练习)Task 2●Pre-teach enlightenment, compact disc technology, payoff, outlet, customized,have a cutting edge over, inside out to help smooth listening.●Allow the students some time to read the exercise. They can predict some answersbased on the context.●Play the recording once and get the students to fill in the blanks individually,pausing at relevant sections when necessary to allow them to write down their answers.●Ask the students to compare their answers in pairs, playing the recording a secondtime if necessary.●Go through the answers with the whole class, referring the students to the audioscript.Moral Reflections (补充教学资源)Unit Overview知己知彼,百战不殆。
新视野商务英语综合教程-Unit-2

The Marketing Department (市场 部) creates value for customers and b uilds strong customer relationships in order to get value from customers in return. Its job includes identifying target customers, clarifying customers’ needs, keeping track of the trends of a particular field, and developing product promotion and advertising activities.
in terms of the products or services it provides. 7. Target market—the target customers’ needs. Changes in the target market
may also cause changes in the company’s structure.
dFicfofeerrrteaaxinalomsttprfruloecm,tumrtehaantyofaf astbdigev-berlaonpdingrecsotamupraannti.es tend to be small and flexible 5.sToyptheaot fthbeuysicnaenssre—atchtetopcahrtaicnuglaersfiineltdhewhbiucshintheessbeunsivnireosnsmsepnetcqiauliizceksly.in. 6. Development strategy—how a company is going to position itself in the market
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
He/she/it
is is not/isn’t flying
Question疑问形式
Am I
flying?
Are you/we/you/they flying?
Is he/she/it
flying?
4
docin/sundae_meng
Verbs that end in a consonant followed by e 以辅音字母e加结尾的动词去掉e再加ing take taking manage managing BUT但是 Verbs that end in vowel + e 以元音字母e结尾的动词直接加ing agree agreeing, see seeing vowel + consonant double consonant
说话前后正在发生的事情
e.g. The company is developing a new drug against asthma.
e.g. The company isn’t recruiting at the moment.
e.g. What are they planning to do?
docin/sundae_meng
Key vocabulary
1.buy: to get sth by paying money e.g. Whether you are buying or selling, our
prices are the best in town. They brought peace with their freedom.
docin/sundae_meng
Language focus
Present simple and present continuous Pronunciation: Third person singular
docin/ing: avoiding repetition Reading: FT Graduate Training Program Listening: four major companies
Following the sample on D. ( Date line ) Dear Sir / Madam, We are looking for a company to help us to distribute products in the
USA and Asia. We manufacture a wide range of chemical products. At present we
buy in: to buy in case of future need 大量买进
buy off: 买通,向某人行贿 buy out: 收购…股份
docin/sundae_meng
2.sell: give sb else in exchange for money e.g. I’d like to buy your house if you are
Answer: Ability to think innovatively and practically, a high degree of business awareness, good communication skills, ambition, a wide range of interests and experience.
3.Which four areas does the Financial Times Group operate in?
Answer:
a, d, f, g
three newspapers which the FT Group publishes.
Answer:
The Financial Times, Les Echos, Recoletos
brief ( state the aim at he very beginning), clear ( what you expect or need in specific way), polite (dear, Yours sincerely, and a neat form). Homework: Write an enquiry for Chemex to SK in 4A sized paper. Note:
export to Europe, but we would like to develop our markets in the USA and Asia. Enclosed please find our brochure which gives the details about our company. We look forward to hearing from you. Yours sincerely (signature)
docin/sundae_meng
Lead-in 3.Work in groups. Choose three of these
companies.
BMW Coca-Cola Nike Levi Straus & Co. Microsoft
Write what you know about: 1.What each company produces or provides. 2.Where the company started. 3.Where the company operated. 4.Who its main competitors are.
docin/sundae_meng
Present continuous现在进行时
USE
1 We use the present continuous to talk about;
Things which are happening at the time of speaking.
现在进行时用来表示说话时正在发生的事情
willing to sell. The paining was sold to an American
buyer. sell out: 全部卖光,卖完 3.marketing: 市场学,销售业务 marketing strategy 销售策略 marketing director: 销售经理
docin/sundae_meng
e.g. I’m trying to call Geoff Peters.
e.g. He isn’t working today.
e.g. What are you doing?
1
docin/sundae_meng
2 Things which are happening around the time of speaking.
senses. 这些动词是状态动词,用于表示状态或感觉。
3
docin/sundae_meng
FORM
Be+_______ing形式
Positive and negative肯定形式和否定形式
I
am/’m am not/’m not flying
You/we/you/they are are not/aren’t flying
5. What is the FT Group planning?
Answer: They are planning to recruit up to 6 business graduate trainees.
6.Graduate recruits can expect to gain experience in a number of areas. Name three of them.
pronounce the final s: /iz/ 3.For verbs that end in all other sounds we
pronounce the final s: /iz/
docin/sundae_meng
The tips for business letter writing:
docin/sundae_meng
Objectives
When the learners finish learning this unit, they should be able to
providing information on companies and products
collecting information on companies and products
docin/sundae_meng
Reading
Read the text carefully and answer these questions.
1.What is the parent company of the Financial Times Group?
Answer:
The FT Group is part of Pearson plc
2.Which four areas does the parent company operate in?
Answer:
Publishing, TV production, broadcasting and electronic/multimedia business
docin/sundae_meng
商务英语 Unit 2 Companies
教材:新视野商务英语(上)
docin/sundae_meng
Unit 2 Companies
Objectives Key vocabulary Lead-in Language focus Skills Business communication Homework
Answer:
Strategic planning, product development, editorial, Marketing, advertisement sales.