新视野商务英语unit2知识分享
新编商务英语精读2unit
Business English Grammar
总结词
掌握商业英语语法规则，提高语言表 达能力。
详细描述
学习商业英语的语法规则，如时态、 语态、从句等，有助于更准确地表达 商业思想，避免常见的语言错误。
Business English Writing
总结词
掌握商业英语写作技巧，提高商务写作水平。
听力材料多样化
使用真实场景的商务英语听力材料， 如商务会议、商务谈判、产品推介 等，帮助学生熟悉实际工作环境。
听力与口语结合
在听力训练中融入口语练习，让学 生模仿真实场景中的对话，提高实 际应用能力。
Business English Speaking Training
口语技巧训练
反馈与纠正
教授学生在商务场合中如何自信、流 利地表达自己的观点和意见。
Suggested learning methods
Participate in role-play exercises to practice negotiation skills in a simulated
environment.
Collaborate with classmates to analyze realworld negotiation cases and develop effective
Understanding • Practical Application of
新视野商务英语business writing 2
The Board of Directions Overseas Chinese Commercial Mansion
Thank you !
Types of Memo
根据用途的不同，备忘录可以分为以下五种类型： • to give information (传达信息型) • to request information (了解信息型) • to request action (请求指示/要求行动型) • to put forward suggestions and recommendations (提 出意见和建议型) • to build goodwill (建立友好合作关系型)
Key 2
Opening Notice The board of Directors of overseas Chinese Commercial Mansion takes pleasure in announcing its official opening at 20 Jianshe Road, on October 1st, 2008, and requests the pleasure of company of all friends at a reception to be held from 6:00 to 8:00 pm on the same day at Holiday Inn.
Sample 1
Memo
To: All department heads From: Patricia Marchand, General Manger Date: April 18, 2010 Re: Visit of German agent
Please note that Katya Schmidt, our German agent, will be visiting the company on Friday, 26 April. There will be a meeting on that day at 11.30am in the Boardroom , which you would all attend. Ms Schmidt will be presenting her marketing plan for expanding sales in the German market.
新视野大学英语读写教程2--unit-2-课文原文及翻译
Text?A课文?AThe?humanities:?Out?of?date人文学科：过时了吗When?the?going?gets?tough,?the?tough?takeaccounting.?When?the?job?market?worsen s,?manystudents?calculate?they?can't?major?in?English?orhistory.?They?have?to?s tudy?something?that?booststheir?prospects?of?landing?a?job.当形势变得困难时，强者会去选学会计。
当就业市场恶化时，许多学生估算着他们不能再主修英语或历史。
他们得学一些能改善他们就业前景的东西。
The?data?show?that?as?students?have?increasingly?shouldered?the?ever-rising?cos t?of?tuition,they?have?defected?from?the?study?of?the?humanities?and?toward?app lied?science?and?"hard"skills?that?they?bet?will?lead?to?employment.?In?other?w ords,?a?college?education?is?more?andmore?seen?as?a?means?for?economic?betterme nt?rather?than?a?means?for?human??is?a?trend?that?is?likely?to?persist?and?even accelerate.数据显示，随着学生肩负的学费不断增加，他们已从学习人文学科转向他们相信有益于将来就业的应用科学和“硬”技能。
换言之，大学教育越来越被看成是改善经济而不是提升人类自身的手段。
新视野大学英语第三版第二册Unit2课文重点句子及词汇解析
Unit 2Words and Expressions1 When the going gets tough, the tough take accounting. (Para. 1)Meaning: When conditions or situations become difficult, determined people choose to study the subject of accounting, hoping they can more easily find a job in the future.★when the going gets tough: when the situation becomes difficult 当形势变得严峻时e.g. When the going gets tough, women can get as tough as men. 当形势变得严峻时，女人可以变得跟男人一样坚强。
★accounting: n. [U] the work of accountants or the methods they use 会计；会计学e.g. Stu dents’ major objective is to be financially well off. Accordingly, today the most popularcourse is not literature or history but accounting.学生的主要目的是在经济上富裕。
因此，当今最流行的课程不是文学或历史，而是会计。
★take accounting: choose to study the subject of accounting 选择学会计2 When the job market worsens, many students calculate they can’t major in English or history. (Para. 1)Meaning: When there are fewer job openings, many college students make a judgment from the situation and think they can’t study English or history as their m ajor.Meaning beyond words: Many students will not take the classes that won’t help them locate a decent job later.★major in: (AmE) study sth. as your main subject at college or university 主修（某一）科目e.g. The high demand for persons with knowledge about computers is why I chose to major incomputer science at the university.对具有电脑知识人才的高需求是我选择在大学主修计算机科学的原因。
新视野英语读写2重点词汇1-9
1.budgetvt. 为…做预算，编制预算The government has budgeted ￡10，000，000 for education spending.政府将100万英镑编入教育预算。
vi. (为特定的目的)节省或用钱We have to budget for the coming year now. 我们现在就得为明年做预算。
n.[C,U]预算The chancellor’s budget must be approved by Parliament. 首相的预算必须得到议会的批准。
a.便宜的，廉价的Budget dresses are on sale.【考点】1）budget 用作动词时，通常与for 连用，构成budget sth. for sth. 或budget for sth. 结构。
例句如上。
2）常用短语：balance one’s budget 量入为出，平衡预算；with/below budget 在预算内，低于预算；budget account预算账户【记忆技巧】budgetary a.预算的；budgeteer ,budgeter n.编预算的人2.interactionn.[C,U] 交流；相互作用，相互影响，合作This is called interaction of electrons.这就叫电子的相互作用。
The teacher noticed the interaction between students and teachers. 那位教师注意到了师生间的相互影响。
【考点】1)interaction 常与among/between sb./sth. 连用，例句如上2）interaction 还可以与with sb./sth. 连用，如：interaction with each other at parties 聚会中的互相交往【记忆技巧】interact v.相互作用，相互影响，互相合作；interactive a.(指至少两个人或物)一起活动或互相合作的，交互式的3.assessvt.估价，评价It’s difficult to assess the effects of the new legislation just yet. 还很难评价新法规的影响。
新视野商务英语综合教程-Unit-2
Unit 2 Company Structure
Unit 2 Company Structure
Task 1 Task 2
Unit 2 Company Structure
Task 1 In a company there are various departments with
leadership and culture, and ensures
compliance with employment and
labor laws.
Unit 2 Company Structure
The Customer Care Department (客户服务部), also called Customer Service Department, is to attract and retain customers. People in this department consult customers about their needs via e-mail, telephone or in person. They handle and resolve customer complaints, and conduct customer satisfaction surveys on a particular product or service.
首席执行官 首席财务官 销售总监 人事经理 公关经理 总会计师
Unit 2 Company Structure
Setting Starting Point Text Understanding the Text
Activity 1 Dealing with Language Activity 2 Focusing On Grammar
新视野英语综合教程book 2 Unit 2-Text A
新视野英语教程 Section A : Exercises — Comprehension
Getting the Message
Read the questions and complete the answers according to the text.
2. The difference between a fad and a trend is that______. A. a fad lasts longer B. a fad is more important C. a trend lasts longer D. a trend will never change
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新视野英语教程
Section A : Text Reading
Our changing Lifestyle: Trends and Fads
1. These days, lifestyles have a tendency to change so fast. It is more than just clothing and hairstyle that are in style one year and out of date the next; it’s a whole way of living.
1. Fads are common in the United States because______. A. Americans are foolish and vain B. there are many teenagers there C. Americans Americans want want to to see see changes changes in in their their lives D. Americans are easily influenced by people from other countries.
新视野第二册课文重点句型以及单词例句,词块总结等重点
Unit 1. 1. 不怕落后有多远，就怕失去前进的勇气。
However far you fall behind, it is better than losing the courage to move ahead. 2. 他作为金钱的奴隶，除了赚钱，对任何别的事情都不感兴趣。
Being a slave to money, he takes no interest in anything other than making money. 3. 深感知识匮乏的人，往往会有更大的动力去学习。
He who has a rather acute sense of lack of knowledge tends to have a greater motive to learn.4. 王进喜生前常说，井没压力不出油；人没压力轻飘飘。
During his lifetime, Wang Jin-xi used to say, “A well, under no pressure, does not produce oil, while a man, under no stress, grows light-h eaded.”5. 由于急着去赴约，她匆匆忙完手头的事情。
Eager to fulfill an appointment, she raced through the matter at hand.6. 就此事而言，不宜矫枉过正。
As far as the matter is concerned, it is no good righting it beyond a certain appropriate point.7. 常发短信被视为增进友谊的流行方式。
A constant flow of short messages is taken as a popular way of enriching friendship.8. 他学习差与其智力无关，但与其懒惰有很大关系。
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e.g. Some verbs are not usually used in it
Write what you know about: 1.What each company produces or provides. 2.Where the company started. 3.Where the company operated. 4.Who its main competitors are.
_g_o_o_d_c_o_m__m_u_n_i_ca_t_io_n__s_k_ill_s____________
_a_b_il_ity__to__w_o_r_k_u_n_d_eill join the finance team and report to the _C__o_n_t_ro_l_le_r__ ____o_f______ __F_in_a__n_c_e___ . To apply, send a __l_e_tt_e_r____ and a
Language Focus
Granada Film wants to recruit a __F_in_a_n_c_e____ __M_a_n_a_g_e_r___. Granada Film is part of the __G__ra_n_a_d_a___ __M__e_d_ia_____ ___G_r_o_u_p____. The company __p_r_o_d_u_c_e_s__ and _c_o_-f_in_a_n_c_e_s__ films. They want someone with the following experience and skills: _f_ilm__f_in_a_n_c_e__e_x_p_e_ri_e_n_ce_______________
说话前后正在发生的事情
e.g. The company is developing a new drug against asthma.
e.g. The company isn’t recruiting at the moment.
e.g. What are they planning to do?
marketing strategy 销售策略 marketing director: 销售经理
4.Producation production line: 生产线
5.IT=information technology 6. telecommunication: 电信 7.multi: 很多的
multi colored 多色的 multi lingual country: 多语言国家
8.subsidiary: company who is controlled by another 子公司
Lead-in 3.Work in groups. Choose three of these
companies.
BMW Coca-Cola Nike Levi Straus & Co. Microsoft
Writing: avoiding repetition Reading: FT Graduate Training Program Listening: four major companies
Objectives
When the learners finish learning this unit, they should be able to
_____C_V_____ to the Personnel Department.
Present continuous现在进行时
USE
1 We use the present continuous to talk about;
Things which are happening at the time of speaking.
现在进行时用来表示说话时正在发生的事情
e.g. I’m trying to call Geoff Peters.
e.g. He isn’t working today.
e.g. What are you doing?
1
2 Things which are happening around the time of speaking.
providing information on companies and products
collecting information on companies and products
Language focus
Present simple and present continuous Pronunciation: Third person singular
大量买进 buy off: 买通，向某人行贿 buy out: 收购…股份
2.sell: give sb else in exchange for money
e.g. I’d like to buy your house if you are willing to sell.
sell out: 全部卖光，卖完 3.marketing: 市场学，销售业务
商务英语 Unit 2 Companies
教材：新视野商务英语（上）
Unit 2 Companies
Objectives Key vocabulary Lead-in Language focus Skills Business communication Homework
Skills
Key vocabulary
1.buy: to get sth by paying money e.g. Whether you are buying or selling, our
prices are the best in town. buy in: to buy in case of future need