电子商务概论 英文版 第二版 课件5
合集下载
电子商务英语E-Commerce English unit 5
massive scale.
massively adv.
The film is a massively (= very) ambitious project.
massiveness n.
E-Commerce English
10
Text – Language Points
massive v.
to find and bring back something
15
Tasks on the Text
Task4: Translate the following into English:
文件传输协议 超文本传输协定 点击进入 激活页面 谎报事实
网络浏览器 从网上获取文件 以因特网为媒介 超越语言界限 通过网络传播信息
File Transfer Protocol Hyper Text Transfer Protocol Point-and-click access To activate the page A misstatement of fact
The Internet and the World Wide Web
4 Tasks on the Text
Task 1-5: Reading comprehension, Vocabulary, Translation, Discussion
5 Let’s write
Questionnaire
6
Literature Reading on Internet
2. What services provided by the Internet are currently popular among net users?
3. What do the following terms mean?
massively adv.
The film is a massively (= very) ambitious project.
massiveness n.
E-Commerce English
10
Text – Language Points
massive v.
to find and bring back something
15
Tasks on the Text
Task4: Translate the following into English:
文件传输协议 超文本传输协定 点击进入 激活页面 谎报事实
网络浏览器 从网上获取文件 以因特网为媒介 超越语言界限 通过网络传播信息
File Transfer Protocol Hyper Text Transfer Protocol Point-and-click access To activate the page A misstatement of fact
The Internet and the World Wide Web
4 Tasks on the Text
Task 1-5: Reading comprehension, Vocabulary, Translation, Discussion
5 Let’s write
Questionnaire
6
Literature Reading on Internet
2. What services provided by the Internet are currently popular among net users?
3. What do the following terms mean?
高教社电子商务数据分析概论(第二版)教学课件M5单元三 产品能力数据分析
二、产品盈利能力分析
产品结构分析
产品结构是指企业或店铺的产品中各类产品 的比例关系，合理的产品结构必然是定位明确、 比例适当、相互关联并相互促进的，它是店铺运 营到一定阶段，进入良性发展的基础。
二、产品盈利能力分析
产品结构分类
产品定位
形象产品 利润产品 常规产品 人气产品 体验产品
表5-2 产品结构划分详表
一、产品获客能力分析
新客点击量
新客点击量/次 A产品 B产品 C产品
某网站新客点击量统计表
本月 8645 20422 21484
上月 9692 29828 17329
（1）A款产品的获客能力较弱。 （2）B款产品带来的新客点击量较高，并且在持续上升，获客能力最强。 （3）C款产品带来的新客点击量较上月略有下降，但总数仍不容小觑，应及时分析原因，调整优化。
用于特定活动，吸引潜在新顾客， 也称活动产品
店内主要陈列产品，稳定投入一定的资源，与人气产品组合推 广。
聚焦资源投入，提升单品的人气用于在搜索中获得更多的展现 机会，从而获取更多的自然流量； 通常价低质高，目标定位精准，曝光率、点击率和销售量都极 高。
拉低新顾客的初次购买门槛； 或为特定活动准备限时限量限价的产品。力； 优化并拓展营销渠道，确保产品接触到更多潜在用户；
提升自身价值，打造产品亮点。
一、产品获客能力分析
添 加产标品获题客能力分析
新客点击量 新客点击量是针对首次访问 网站或者首次使用网站服务 的客户进行的点击量统计。
重复购买率
简称复购率，是针对某时期内 产生两次及两次以上购买行为 的客户进行的比例统计。
收藏转化率
加购转化率
23.49% 16.39% 21.41% 21.24% 20.82% 31.60%
电子商务英语教学课件Unit 5 Business Models of E-commerce
Understanding B2C E-commerce
Analysis of sentences
本句中， “using membergenerated documents and messages”是一个现在分词短语 作方式状语， 修饰谓语 “provide”。
These provide a platform for developing oneto-one relationship using member-generated documents and messages.
Business-to-Business and Consumer-to-Consumer E-commerce
Some notes
EBay， 美国一家拍卖网站， 世界上最大 的网上交易平台。 阿里巴巴， 世界上最大的B2B互联网公 司。 second-hand market 二手市场， 旧货 市场 at the end of 在……的最后 come along 出现， 进步 used items 旧货
通过互联网开展B2C业务是非常合适的，因为互联网渐变 得十分普及而且它能够帮助企业针对各种各样的潜在顾客 推出有效的产品和服务的促销策略。
is suitable for…… 对……合适 potential customers 潜在顾客
E-commerce
Analysis of sentences
随着消费者越来越习惯于在线购买产品，其他产品类别 将会越来越流行。
Business-to-Consumer E-commerce
Analysis of sentences
Some experts believe that， in the long term， this type of businesses should be more successful than pure e-commerce businesses.
电子商务概论INTRODUCTION OF ELECTRONIC BUSINESS(第2版)
11.4.1 隐私权和网络隐私权
传统认为隐私权是一种基本人格权，是指公民“享有 的私人生活安宁与私人信息依法受到保护，不被他人 非法骚扰、知悉、利用和公开的一种人格权。” 隐私权主要包括个人生活宁静权、私人信息保密权、 个人通讯秘密权及个人隐私利用权。我国现行法律中 没有关于隐私权的定义 。 通常认为网络隐私权大致有如下内容：
11.5.1 电子商务征税面临的难题
新的交易形式使传统税收制度中的纳税环节、纳 税地点、国际税收管辖权等无法适用新的环境。 课税凭证的电子化、无纸化，加大了税收征管和 稽查的难度。
11.5.2 国外电子商务税收政策
1997年美国在“全球电子商务框架”报告中，对电子 商务征税提出以下原则：
1.不开征新税 2.税收制度必须简单、明确 3. 政府间加强合作 4.商品劳务予以关税豁免
11.1 电子商务法概述
电子商务的发展引发了空前规模的社会、法律问题 电子商务本身的特点导致了这些问题的产生 原有的法律无法满足现代电子商务发展的需要 我们需要建立系统的电子商务法以满足电子商务发展的 需要
11.1 电子商务法含义 电子商务法含义
广义的电子商务法
广义的电子商务法，是与广义的电子商务概念相对应的，它包 括了所有调整以数据电讯方式进行的商事活动的法律规范。其内容 极其丰富，至少可分为调整以电子商务为交易形式的，和调整以电 子信息为交易内容的两大类规范。前者如联合国的《电子商务示范 法》（亦称狭义的电子商务法），后者如联合国贸法会的《电子资 金传输法》、美国的《统一计算机信息交易法》等等，均属此类。
OECD组织确定的对电子商务征税的原则：
1.无歧视原则 2.双重税收协定原则 3.消费税应在消费地适用原则 4.国际交流与合作原则
电子商务概论教学课件(完整版)
电子商务概论教 学课件(完整版)
目录
• 电子商务概述 • 电子商务技术基础 • 电子商务模式与案例分析 • 电子商务营销策略与实施 • 电子商务物流管理与配送 • 电子商务法律法规与伦理道德
01
CATALOGUE
电子商务概述
电子商务的定义与发展
电子商务的定义
电子商务（Electronic Commerce， 简称EC）是指利用计算机、网络和电 子通信技术等现代信息技术手段所进 行的各类商务活动。
电子商务逆向物流的 优化策略
建立完善的逆向物流网络、提高 逆向物流处理效率和质量、降低 逆向物流成本。
06
CATALOGUE
电子商务法律法规与伦理道德
电子商务法律法规概述
电子商务法的概念、调整 对象和范围
电子商务法律关系的主体、 客体和内容
电子商务法的基本原则和 制度
电子商务合同的成立、履 行和违约责任
合理规划仓库布局、提高库存周转率、降低库存成本和风险。
电子商务逆向物流处理
电子商务逆向物流的 定义
在电子商务环境下，对退货、换 货、维修等逆向物流活动进行计 划、组织、指挥、协调、控制和 监督，确保逆向物流活动的顺畅 进行，同时降低逆向物流成本和 提高客户满意度。
电子商务逆向物流的 特点
分散性、缓慢性、混杂性、多变 性。
网络交易安全与隐私保护
01
02
03
04
网络交易安全的基本概念和保 障措施
电子支付的安全与监管
网络隐私权的保护原则和具体 措施
跨境电子商务中的安全与隐私 问题
网络知识产权保护与侵权处理
网络知识产权的概念、类型和特点
网络知识产权的侵权行为与法律责任
网络知识产权的保护措施和维权途径
目录
• 电子商务概述 • 电子商务技术基础 • 电子商务模式与案例分析 • 电子商务营销策略与实施 • 电子商务物流管理与配送 • 电子商务法律法规与伦理道德
01
CATALOGUE
电子商务概述
电子商务的定义与发展
电子商务的定义
电子商务（Electronic Commerce， 简称EC）是指利用计算机、网络和电 子通信技术等现代信息技术手段所进 行的各类商务活动。
电子商务逆向物流的 优化策略
建立完善的逆向物流网络、提高 逆向物流处理效率和质量、降低 逆向物流成本。
06
CATALOGUE
电子商务法律法规与伦理道德
电子商务法律法规概述
电子商务法的概念、调整 对象和范围
电子商务法律关系的主体、 客体和内容
电子商务法的基本原则和 制度
电子商务合同的成立、履 行和违约责任
合理规划仓库布局、提高库存周转率、降低库存成本和风险。
电子商务逆向物流处理
电子商务逆向物流的 定义
在电子商务环境下，对退货、换 货、维修等逆向物流活动进行计 划、组织、指挥、协调、控制和 监督，确保逆向物流活动的顺畅 进行，同时降低逆向物流成本和 提高客户满意度。
电子商务逆向物流的 特点
分散性、缓慢性、混杂性、多变 性。
网络交易安全与隐私保护
01
02
03
04
网络交易安全的基本概念和保 障措施
电子支付的安全与监管
网络隐私权的保护原则和具体 措施
跨境电子商务中的安全与隐私 问题
网络知识产权保护与侵权处理
网络知识产权的概念、类型和特点
网络知识产权的侵权行为与法律责任
网络知识产权的保护措施和维权途径
电子商务讲解课件(英文)Lecture
Customer service
Effective channels for customers to get help and resolve issues.
03
E-commerce Businesses
Marketplace
Marketplace Amazon Alibaba eBay
A platform that brings together buyers and sellers to facilitate transactions.
A crowdfunding platform that allows individuals or groups to raise funds for personal causes or charitable
projects.
Airbnb
A peer to peer e-commerce platform that allows
01
02
03
起始阶段
20世纪90年代初，电子商 务出现，以静态网页展示 产品信息。
发展阶段
20世纪90年代末至21世 纪初，电子商务平台兴起 ，在线购物逐渐普及。
成熟阶段
21世纪中期至今，移动支 付、社交电商、跨境电商 等多元化模式涌现。
Types of E-commerce
01
02
03
04
B2B (Business-to-Business) ：企业与企业之间的电子商务
Bitcoin, Ethereum, etc., used for secure, decentralized transactions.
Delivery and Logistics
In-store pickup
Effective channels for customers to get help and resolve issues.
03
E-commerce Businesses
Marketplace
Marketplace Amazon Alibaba eBay
A platform that brings together buyers and sellers to facilitate transactions.
A crowdfunding platform that allows individuals or groups to raise funds for personal causes or charitable
projects.
Airbnb
A peer to peer e-commerce platform that allows
01
02
03
起始阶段
20世纪90年代初，电子商 务出现，以静态网页展示 产品信息。
发展阶段
20世纪90年代末至21世 纪初，电子商务平台兴起 ，在线购物逐渐普及。
成熟阶段
21世纪中期至今，移动支 付、社交电商、跨境电商 等多元化模式涌现。
Types of E-commerce
01
02
03
04
B2B (Business-to-Business) ：企业与企业之间的电子商务
Bitcoin, Ethereum, etc., used for secure, decentralized transactions.
Delivery and Logistics
In-store pickup
《实用电子商务英语》unit5
Learning Objects
After learning this unit, you will be able to:
➢Know computing system security measures. PPT模板下载：行业PPT模板： 节日PPT模板：素材下载： PPT背景图片：图表下载： 优秀PPT下载：教程： Word教程： 教程： 资料下载：课件下载： 范文下载：试卷下载： 教案下载： 字体下载：
server by one of the TCP / IP application such as Telnet or FTP. The proxy server
Reading
ask the users for the name of the remote host, which users want to access. After
coming IP packet according to the group regular to judge whether to transmit17
it. The screening router gets information from the packet. For example the
trust network at the same time. It can isolate the connection between the risk area
Reading
(namely there may be a certain risk on Internet) and the safe area (LAN), and
problem in different degrees. They are looking for the more reliable2 safety
电子商务概论 英文版 第二版 课件5
17
Selling Via Auctions
USING AUCTIONS ON THE SELL SIDE
Revenue generation Cost savings Increased “stickiness” Member acquisition and retention
18
Selling Via Auctions
5
Concepts, Characteristics, and Models of B2B EC
6
Concepts, Characteristics, and Models of B2B EC
THE BASIC TYPES OF B2B EMARKETPLACES AND SERVICES
One-to-Many and Many-to-One: Private EMarketplaces
SELL-SIDE MODELS AND ACTIVITIES
sell-side e-marketplace A Web-based marketplace in which one company sells to many business buyers from e-catalogs or auctions, frequently over an extranet. B2B Sellers Customer Service
20
One-from-Many: Buy-Side E-Marketplaces and E-Procurement
PROCUREMENT METHODS
e-sourcing e-tendering e-reverse auctioning e-informing Web-based ERP (electronic resource planning) e-MRO (maintenance, repair, and operating)
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
types. 10. Describe B2B portals. 11. Describe third-party exchanges. 12. Describe partner relationship management
(PRM).
.
2
Concepts, Characteristics, and Models of B2B EC
horizontal marketplaces Markets that concentrate on a service, material, or a product that is used in all types of industries (e.g., office supplies, PCs).
.
11
Concepts, Characteristics, and Models of B2B EC
Direction of Trade
vertical marketplaces Markets that deal with one industry or industry segment (e.g., steel, chemicals).
from Catalogs
DIRECT SALES: THE EXAMPLE OF CISCO SYSTEMS
.
16
Selling Via Intermediaries and Distributors
Manufacturers frequently use intermediaries to distribute their products to a large number of buyers.
.
7
Concepts, Characteristics, and Models of B2B EC
Many-to-Many: Exchanges
exchanges (trading communities or trading exchanges) Many-to-many e-marketplaces, usually owned and run by a third party or a consortium, in which many buyers and many sellers meet electronically to trade with each other.
public e-marketplaces Third-party exchanges open to all interested parties (sellers and buyers).
Supply Chain Improvers and Collaborative Commerce
.
8
Concepts, Characteristics, and Models of B2B EC
.
3
Concepts, Characteristics, and Models of B2B EC
.
4
Concepts, Characteristics, and Models of B2B EC
THE BASIC TYPES OF B2B TRANSACTIONS AND ACTIVITIES
BASIC B2B CONCEPTS
business-to-business e-commerce (B2B EC) Transactions between businesses conducted electronically over the Internet, extranets, intranets, or private networks; also known as eB2B (electronic B2B) or just B2B.
.
20
One-from-Many: Buy-Side E-Marketplaces and E-Procurement
PROCUREMENT METHODS
e-sourcing e-tendering e-reverse auctioning e-informing Web-based ERP (electronic resource
B2B Sellers Customer Service
.
14Байду номын сангаас
One-to-Many: Sell-side E-Marketplaces
.
15
One-to-Many: Sell-side E-Marketplaces
DIRECT SALES FROM CATALOGS
Configuration and Customization Benefits and Limitations of Direct Sales
strategic (systematic) sourcing Purchases involving long-term contracts that usually are based on private negotiations between sellers and buyers.
.
10
.
1
Learning Objectives
7. Describe B2B aggregation and group purchasing models.
8. Describe other procurement methods. 9. Define exchanges and describe their major
Sell-side Buy-side Exchanges Supply chain improvements and
collaborative commerce
.
5
Concepts, Characteristics, and Models of B2B EC
.
6
Concepts, Characteristics,
B2B CHARACTERISTICS
Parties to the Transaction: Sellers, Buyers, and Intermediaries
online intermediary An online third party that brokers a transaction online between a buyer and a seller; may be virtual or click-and-mortar.
USING AUCTIONS ON THE SELL SIDE
Revenue generation Cost savings Increased “stickiness” Member acquisition and retention
.
18
Selling Via Auctions
AUCTIONING FROM THE COMPANY’S OWN SITE
.
9
Concepts, Characteristics, and Models of B2B EC
Types of Transactions
spot buying The purchase of goods and services as they are needed, usually at prevailing market prices.
.
12
Concepts, Characteristics, and Models of B2B EC
SUPPLY CHAIN RELATIONSHIPS IN B2B
VIRTUAL SERVICE INDUSTRIES IN B2B
THE BENEFITS OF B2B
.
13
One-to-Many: Sell-side E-Marketplaces
planning) e-MRO (maintenance, repair, and
USING INTERMEDIARIES IN AUCTIONS
EXAMPLES OF B2B FORWARD AUCTION
.
19
One-from-Many: Buy-Side E-Marketplaces and E-Procurement
buy-side e-marketplace A corporate-based acquisition site that uses reverse auctions, negotiations, group purchasing, or any other eprocurement method.
private e-marketplaces Markets in which the individual sell-side or buy-side company has complete control over participation in the selling or buying transaction.
The intermediaries (known as distributors) usually buy products from many vendors and aggregate them into one catalog from which they sell.
.
17
Selling Via Auctions
Concepts, Characteristics, and Models of B2B EC
Types of Materials Traded
direct materials Materials used in the production of a product (e.g., steel in a car or paper in a book).
(PRM).
.
2
Concepts, Characteristics, and Models of B2B EC
horizontal marketplaces Markets that concentrate on a service, material, or a product that is used in all types of industries (e.g., office supplies, PCs).
.
11
Concepts, Characteristics, and Models of B2B EC
Direction of Trade
vertical marketplaces Markets that deal with one industry or industry segment (e.g., steel, chemicals).
from Catalogs
DIRECT SALES: THE EXAMPLE OF CISCO SYSTEMS
.
16
Selling Via Intermediaries and Distributors
Manufacturers frequently use intermediaries to distribute their products to a large number of buyers.
.
7
Concepts, Characteristics, and Models of B2B EC
Many-to-Many: Exchanges
exchanges (trading communities or trading exchanges) Many-to-many e-marketplaces, usually owned and run by a third party or a consortium, in which many buyers and many sellers meet electronically to trade with each other.
public e-marketplaces Third-party exchanges open to all interested parties (sellers and buyers).
Supply Chain Improvers and Collaborative Commerce
.
8
Concepts, Characteristics, and Models of B2B EC
.
3
Concepts, Characteristics, and Models of B2B EC
.
4
Concepts, Characteristics, and Models of B2B EC
THE BASIC TYPES OF B2B TRANSACTIONS AND ACTIVITIES
BASIC B2B CONCEPTS
business-to-business e-commerce (B2B EC) Transactions between businesses conducted electronically over the Internet, extranets, intranets, or private networks; also known as eB2B (electronic B2B) or just B2B.
.
20
One-from-Many: Buy-Side E-Marketplaces and E-Procurement
PROCUREMENT METHODS
e-sourcing e-tendering e-reverse auctioning e-informing Web-based ERP (electronic resource
B2B Sellers Customer Service
.
14Байду номын сангаас
One-to-Many: Sell-side E-Marketplaces
.
15
One-to-Many: Sell-side E-Marketplaces
DIRECT SALES FROM CATALOGS
Configuration and Customization Benefits and Limitations of Direct Sales
strategic (systematic) sourcing Purchases involving long-term contracts that usually are based on private negotiations between sellers and buyers.
.
10
.
1
Learning Objectives
7. Describe B2B aggregation and group purchasing models.
8. Describe other procurement methods. 9. Define exchanges and describe their major
Sell-side Buy-side Exchanges Supply chain improvements and
collaborative commerce
.
5
Concepts, Characteristics, and Models of B2B EC
.
6
Concepts, Characteristics,
B2B CHARACTERISTICS
Parties to the Transaction: Sellers, Buyers, and Intermediaries
online intermediary An online third party that brokers a transaction online between a buyer and a seller; may be virtual or click-and-mortar.
USING AUCTIONS ON THE SELL SIDE
Revenue generation Cost savings Increased “stickiness” Member acquisition and retention
.
18
Selling Via Auctions
AUCTIONING FROM THE COMPANY’S OWN SITE
.
9
Concepts, Characteristics, and Models of B2B EC
Types of Transactions
spot buying The purchase of goods and services as they are needed, usually at prevailing market prices.
.
12
Concepts, Characteristics, and Models of B2B EC
SUPPLY CHAIN RELATIONSHIPS IN B2B
VIRTUAL SERVICE INDUSTRIES IN B2B
THE BENEFITS OF B2B
.
13
One-to-Many: Sell-side E-Marketplaces
planning) e-MRO (maintenance, repair, and
USING INTERMEDIARIES IN AUCTIONS
EXAMPLES OF B2B FORWARD AUCTION
.
19
One-from-Many: Buy-Side E-Marketplaces and E-Procurement
buy-side e-marketplace A corporate-based acquisition site that uses reverse auctions, negotiations, group purchasing, or any other eprocurement method.
private e-marketplaces Markets in which the individual sell-side or buy-side company has complete control over participation in the selling or buying transaction.
The intermediaries (known as distributors) usually buy products from many vendors and aggregate them into one catalog from which they sell.
.
17
Selling Via Auctions
Concepts, Characteristics, and Models of B2B EC
Types of Materials Traded
direct materials Materials used in the production of a product (e.g., steel in a car or paper in a book).