互联网文化与电视文化的碰击与重构(Impact and reconstruction of Internet culture and TV culture)

互联网文化与电视文化的碰击与重构（Impact and reconstruction of Internet culture and TV culture）Television culture has been brilliant, and now it is too early to say that it is too early for her to decline. As a new social form, the culture created by Internet is changing people's social communication and living style profoundly. The list of TV culture and Internet culture at the same time, the different cultures in the process of social development, was confused, and the problem of reconstruction and promote the healthy development of different culture.[keyword] Internet TV culture, culture, culture, bump, reconstruction, the coexistence of total capacityFirst, the social impact of television cultureExperiments in the West proved that without television, people could hardly live. Its essence is the influence of television culture on human existence. In 2000 August the media reported: "the TV Tower burned, Russia pain": 540 meter Moscow TV Tower Quetta Orsten fire to Moscow area caused by the loss is enormous, and do not say anything else, only broadcast interruption, makes the 15 million Moscow people unable to watch tv. How can you do without TV? Look at the Russian heart monologue: "I found no TV, as if we suddenly isolated the same." "Without television, there was a blank in my life." "Television is the only thing I can afford.". I don't know how long I can't see it. How can I live through it?." "People will be very upset if there is no television to watch." A woman tempted mood, just because of television and cried. Visible, people's dependence ontelevision has reached a very deep level.Relevant data shows that the statistics to June 30, 2000, with China's TV has reached 3 - 100 million (the total population of more than 1/4); cable TV subscribers reached 80 million, accounting for the first in the world; the village plan is accelerating. Radio and television are still the main source of information for the majority of the Chinese people. To August 2000, television Zhibofenli policies only about a year, the number of private television production company in China than the state-owned television station more than 2 times; the end of October 2000 the Shanghai TV Festival is one of the largest International Television Festival Chinese, guests from 46 countries and regions in the world, more than 660 television movies, production, distribution and advertising company of more than 3000 Chinese gathered in Shanghai, attend various activities of the TV festival. The 1, let people find everything fresh and new television programs, film and television equipment dizzying. The cultural industry consciousness of television is taking shape, the ecological environment of TV is optimized from the whole, and the psychological distance is close to the mass society and culture. Beijing, Shanghai, Guangzhou, Shenzhen, Qingdao, Dalian, Nanjing, Suzhou cable television has opened high-speed access to the Internet, the computer network, video on demand, video phone, audio on demand, online shopping, telephone, video conference and so on. As a tool of TV media, will continue in-depth to people's social life as a TV service; the content of culture, will continue to work with scientific knowledge, change people's consciousness and concept, improve the cultural quality of the people.Two, the development of Internet culture and the impact of social cultureWhen most people still revel in the TV "big screen" before, the Internet is overwhelming, head-on attack. From the introduction, development and growth of the Internet, only the "fried fried" 4, 5 years, put in the traditional media and TV media before the young man drew out most, described as "a ripple": "the information source of the fastest in the network", "chat room for young people" no, "love pleasant stay online, do not chat, have been silent exchanges with partners"... And... Rapid natural formation of the "Internet culture" as Zhixie flies, effectively is hitting the minds of young people, and to her "new, exotic and unusual" lure the young generation. The Internet is making the world a real "global village"".But the Internet is, after all, just a carrier,The true content of the Internet, the amount of content, the popularity of the content, and so on, is the basis for further survival and development of the internet. Due to the underestimation and ignored the cultural influence of the Internet, when the Internet in the world ", when the chat room get in by every opening" "invisible" (remote real-time dialogue not face-to-face) makes the exchange between people become "without thinking, irresponsible" and "is also the illusion, it is difficult to identify", "blind," where ", a deceptive unscrupulous, at disguise, sometimes chat room almost a" camp lies home". "Curiosity", "fresh" and "excitement" make people, especially teenagers, become aware of the internet". The chat room is to make a few "weak" and "confusion", made no sense ofsocial, family, social action against adverse. A few students all day rather heavy on the Internet, and to learn in the Blues (survey showed that: University City live collective dormitory students' learning attitude and performance is significantly better than the student apartment). At the beginning of November 2000, the U.S. Internet child week: 9 - 17 year old American students have 2 / 3 not to watch TV but keen to surf the Internet, more than 75% of the students love to spend time in front of a computer screen, especially love and do not love to chat, watch tv. This situation has also been revealed in our country, the online "fresh content" a lot, it is easy to attract attention, leading to mental weakness, learning, energy, scattered. The departments concerned should see that it is more serious for students to browse on the Internet blindly than they do not come home on time! "A generation of eyes thinking" is easy to accept new things, seek new stimuli, and try to continue to work out the rules of the internet. It can be said that for decades to build the traditional closed education "wall", "overnight" almost "wall collapse crack" trend. Whether from the front or in the long run, the spread of Internet culture is enormous, and now it is time to recognize and value her as an independent culture.Three, impact and reconstruction of network culture and TV cultureAs the technology of the Internet "destroy" the traditional industrial structure, promote the asset restructuring society, the creation of a new pattern of industrial structure, and will continue to make contributions to the society, so someone said, as a tool of the Internet is the most innovative "". The otherside of the Internet's role in society is her content - internet culture as a medium of communication also destroys the patterns of traditional culture, culture, customs, and ideology. In fact, the divergence of the Internet has made her "free" and "impossible to converge", and the controllability of the television media has made the television culture appear traditional and conservative. The advent of the Internet has not only broken the stable structure of a variety of media, but also broke the relatively stable cultural balance. "Traditional, linear, self Gan bound thinking TV" serious impact by the social structure, social culture and people's customs will have to re adjust and position, it may be a "The new supersedes the old. society in the development process of the experience".Abstract: the appearance of Internet media in the information society, it shows his immense power, new media in new ways, style and content from the screen before a large audience, especially the young and educated audience. In fact, a new media will have such a great influence on society. It has its outstanding and favorite highlights: the potential of the media, the desire to be lurking in the public, etc.. However, from the current point of view, people's understanding of the Internet is still lagging behind her pace of development, and the impact and destructive power of her understanding is still "dull" and "vacant"". The emerging Internet media is not perfect in every respect: the Internet chat room to give pleasure to the people; "hypocrisy" universe of 1,000,000,000 universes what people have to make friends, make people happy, but not to know the truth and meaning of each other; e-mail is convenient,But see the letter as a handwritten letter without people "; the network had help aid of a serious illness of college students, but also make people indifferent netizens weak willed and depressed; network is a convenient and efficient service, she, but the service is not perfect, but too high cost, poor safety...... now is" narrowband Internet "stage, after two or three years of" broadband Internet "will be launched, it is entirely possible another scene.The network structure of the Internet is an important symbol of globalization, and globalization has injected new energy to the development of human society, especially people's individual consciousness is greatly enhanced, but the linkage between the global economic development is more obvious, the permeability of the global cultural development is more prominent. Educators should carefully study and pay attention to moral and social education in the period of transformation, based on the analysis of the social changes, such as flow, equilibrium, structure, stratification and social development mode, problems, research and the establishment of a "social early warning system, timely and resolve social conflicts, to make full use of the positive experience of social development the Internet culture and TV culture, avoid in the period of social transition may appear in the" turbulence "phenomenon, so that our society can develop harmoniously in a stable orbit.Society needs material civilization, and it also needs spiritual civilization. Cultural needs should be established, need to identify, need to spread, ideas to form, need process. Like newspapers and magazines, I believe that Internet media, television media, other media and their culture can coexist andcoexist, and they should coexist and accommodate each other. Comparison of TV and InternetCategory TV InternetThe form of content communicationContent making styleContent information carrierLanguage and culture characteristicsRequirements for cultural languageReceiving tools for content (currently)Interactive abilityControllabilityAffected object (present)Influence degree / influence surfaceCharacteristics (Education)Degree of government participation (present)Content credibilityPropagation characteristicsInstrumental characteristicsOperational features satellite, wired and wireless networks strictMainly image, supplemented by commentaryFilm and television art languageStrictly regulate audio-visual languageTelevisionBeing perfected (waiting for digitizing)easyIt has an effect on different agesIt's big / bigTraditional linearlargelargeReal time, real record, spread once (wait for digital after improvement)PopularizationEasy wired network (current)Strict and freeMainly text, picturesPopular culture languageFree play, difficult to regulateComputerStrong interactive abilityHard(developed area) teenagers, intellectualsVery deep / likely to be biggerFreedom, autonomy, divergenceSmallLessReal time is slightly inferior, evaluation is immediate, information is large, can consult at any timeComparative specialtyThere is a definite demand (for the present)Abstract: The appearance of Internet media knocks against traditional media, and especially against TV media greatly. Its influence has been on many aspects such as technologies contained, society structure, society culture, society equilibrium and development.In general, the word of refers "civilization" to a kind of invisible quality form when a society reaches the comparative superior grade, knowledge, civilization, cultural or historical relics and so on. "Civilization" refers to the sum of substance and spirit wealth created by mankind during the course of society development, which particularly indicate spirit wealth e.g., Literature, Art, Education, and Science. On the contrary, based on the substance wealth,社会精神的凝聚将推动科技进步和社会发展。