商务英语unit 1 (4)
高级综合商务英语1unit4课后答案
高级综合商务英语1unit4课后答案1、John had planned to leave, but he decided to stay in the hotel for（）two days because of the heavy rain. [单选题] *A. otherB. the otherC. another(正确答案)D. others2、（）, it would be much more sensible to do it later instead of finishing it now. [单选题] *A. FinallyB. MildlyC. Actually(正确答案)D. Successfully3、--Could you please tell me _______ to get to the nearest supermarket?--Sorry, I am a stranger here. [单选题] *A. whatB. how(正确答案)C. whenD. why4、I think ______ time with my friends is fun for me.（）[单选题] *A. spendB. spendC. spending(正确答案)D. spent5、A lot of students in our school were born _______ March, 1 [单选题] *A. in(正确答案)B. atC. onD. since6、24．Kitty’s father ______ a policeman since 2 He loves helping people. [单选题] * A．isB．wasC．has been (正确答案)D．have been7、—What can I do for you? —I ______ a pair of new shoes.（）[单选题] *A. likeB. would lookC. would like(正确答案)D. take8、75．Why not________ for a walk? [单选题] *A．go out(正确答案)B．to go outC．going outD．goes out9、There is not much news in today's paper,_____? [单选题] *A. is itB. isn't itC.isn't thereD. is there(正确答案)10、It usually takes him about 15 minutes _______ his bike to school. [单选题] *A. ridesB. ridingC. rideD. to ride(正确答案)11、_______ win the competition, he practiced a lot. [单选题] *A. BecauseB. In order to(正确答案)C. Thanks toD. In addition to12、Stephanie _______ going shopping to staying at home. [单选题] *A. prefers(正确答案)B. likesC. preferD. instead13、——Have you（）your friend Bill recently? ———No, he doesnt often write to me. [单选题] *A. heard aboutB. heard ofC. heard from (正确答案)D. received from14、Mr. Brown ______ the football match next week.（）[单选题] *A. is seeingB. seesC. sawD. is going to see(正确答案)15、—Can you play tennis? —______, but I’m good at football.（）[单选题] *A. Yes, I can(正确答案)B. Yes, I doC. No, I can’tD. No, I don’t16、A brown bear escaped from the zoo, which was a（）to everyone in the town. [单选题] *A. HarmB. violenceC. hurtD. threat(正确答案)17、The traffic jams often happen in _______ hours. [单选题] *A. lunchB. workC. leisureD. rush(正确答案)18、14．He is cutting the apple ________ a knife. [单选题] *A．inB．toC．with(正确答案)D．by19、Experts are making an investigation on the spot. They want to find a way to（）the tower. [单选题] *A. Restore(正确答案)B. resumeC. recoverD. reunite20、I arrived _____ the city _____ 9:00 am _______ April [单选题] *A. at, in, atB. to, on, atC. in, or, atD. in, at, on(正确答案)21、A modern city has sprung up in _____was a waste land ten years ago. [单选题] *A.whichB.what(正确答案)C.thatD.where22、( ) What _____ fine weather we have these days! [单选题] *A. aB. theC. /(正确答案)D. an23、We got up early this morning and took a long walk after breakfast. We walked _____ the business section of the city. [单选题] *A. amongB. betweenC. through(正确答案)D. upon24、Mum is ill. I have to _______ her at home. [单选题] *A. look after(正确答案)B. look forC. look outD. look forward to25、--_______ I borrow these magazines?--Sorry, only the magazines over there can be borrowed. [单选题] *A. MustB. WouldC. May(正确答案)D. Need26、Tom is ____ honest man, so we all like to work with him. [单选题] *A. aB. an(正确答案)C. /D. any27、77．You can watch TV when you finish________ your homework. [单选题] *A．to doB．doC．to doingD．doing(正确答案)28、Every means _____ but it's not so effective. [单选题] *A. have been triedB. has been tried(正确答案)C. have triedD. has tried29、—______ do you play basketball?—Twice a week.（）[单选题] *A. How often(正确答案)B. How muchC. How manyD. How long30、His understanding made a deep impression_____the young girl. [单选题] *A.on(正确答案)B.inC.forD.with。
体验商务英语(第二版)课件第1册Unit 4
from Gate 38
8 The plane arrives at 12:10
B Work in pairs. Ask each other information about some business travelers’ flight details.
Student A: Look at page 35 Student B: Turn to page 142
you make next Wednesday?
4
Paolo Of course. I can pick you up from the
station if you like.
9
Judith 10 o’clock’s fine. Oh, and can I bring my
colleague, Sabrina? You met her at the
2 Will you be happy if you are asked to go on a business trip for the company? Why/why not?
3 Will you pay attention to the following when choosing a hotel for your business trip? Why?
1
Judith Oh, Hello, Paolo. This is Judith Preiss here. 2
Paolo I’m sorry, Judith. I can’t. But I can make
Thursday or Friday.
5
Judith Paolo, I’m calling about that meeting. Can
商务英语综合教程第四册Unit 1 Business Organizations
Notes of Text
1. Sole Proprietorship: a type of business entity that is owned and run by one individual and in which there is no legal distinction between the owner and the business 独资（经营） 2. Partnerships: A partnership is an arrangement where parties agree to cooperate to advance their mutual interests. 合伙人企业
must ________ the workers.
8. He ________ his political view on the radio.
9. ________ things you want to keep and throw everything else away.
10. However, its ________ is indefinite.
There are many ways of defining success. It is accurate to say that each of us has our own concept of success to the extent that each of us is responsible for setting our own goals and determining whether we have met these goals satisfactorily. Because each of us possesses unique differences in genetic ability and favorable environments in which to express these abilities, it is necessarily true that we must define success broadly.
高级商务英语4 Unit 1 Key 答案
Unit 1Business EthicsLead-in1.Discussion1)Ethics, also known as moral philosophy, is a branch of philosophy that involvessystematizing, defending, and recommending concepts of right and wrong conduct. In philosophy, ethics studies the moral behavior in humans, and how one should act.2)Ethics to consider in business:1) Ethics about business input:This involves ethics in gaining resources, forinstance purchasing equipments, r aising fund, recruiting staff…2) Ethics about business process:This involves ethical practice in R&D,production, administration, finance, marketing, HR management, logistics…3) Ethics about business output:This involves ethical practice in providingquality products, service, etc and dealing with waste properly and protecting environment.2.A Mini Case1)The local people claimed three things: a) There’s a decrease in the amount ofwater available to them and Coca-Cola was to blame; b) Their livelihood has been destroyed since the building of the plant; c) the number of people working on the land has dropped considerably.2)Coca-Cola claimed that its waste sludge was a useful fertilizer.3)Coca-Cola claimed that the reports were scurrilous. Its response was veryarrogant and offensive.Text AOnly the Ethical SurviveExercisesI.Reading Comprehension1.Determine whether the following statements are true or false based on theinformation you get from the text. Write a T for true, an F for false, and an NGfor not given.1) F 2) T 3) NG 4) T 5) T 6) NG 7) T 8) T2. Discuss the following questions with your partner.1)Management should be ethical in making decisions. Price reasonably. Do notexploit the labor force. Produce quality products. Be ethical while pursuing profit.Encourage ethical behaviors and gain support from staff.2)Research hints: KFC’s ―Sudan Red‖ crisis; Siemens’ bribery scandal;Coca-Cola’s Poisoning Orange Juice; Toyota’s product recall, etc.II.Blank-fillingplete the following sentences with the words or phrases given in the box.Change the form when necessary.1) levy 2) Peer 3) hires 4) were thrust5) accountability 6) instinct 7) subnormal 8) manuals2.Find the synonyms for the words or phrases in the brackets from the text and fillin the blanks with the proper forms of the words you’ve found.1) remedy 2) aligned 3) anonymous 4) policing5) emulate 6) analogy 7) override 8) ubiquitousIII.Paraphrasing1.Rewrite the following sentences with the words or phrases given in the brackets,keeping the meaning unchanged.1)In fact, it is what the management actually does that decides a company’sculture because staff would imitate and follow their leaders’ behavior.2)Employees need to know that those people who have behaved ethically shouldbe recognized and promoted by the company, though it may mean extra expense in the short run. In contrast, those who have demonstrated unethical behavior will be dismissed or be held responsible for their behavior in certain ways.3)Instead of fixing the current problem, they recalled all products, not just thosein the area where the problem took place, and then they launched the fake product prevention seal which is omnipresent now. Accordingly, they continued to get greater market share and higher customer loyalty.4)Wiles was famous for his effective concentration of the company business onfive key objectives each quarter and for his persistent pursuit of the five goals.He encouraged staff to try every means to accomplish their goals.5)If employees do not trust their leaders, they would prioritize their individualinterest. As a result, there’ll be huge cost in poor operation, company disorder, and in restructuring.2.Rewrite the following sentences in your own words.1)Staff sometimes will protect top managers or even forgive them for theirunethical behavior because it would be destructive if they leave the company.However, the fact is that company leaders should stick to highest standards of ethics.2)If the original company who charges extraordinarily high price had started tooperate more ethically with an average rate of return, then it would not suffer greater cost (losses or even being wiped out of the industry) unless it works efficiently (which is almost impossible).3)At the beginning, Wiles’ strategy helped improve company performance,boost sales and gain market-share. However, as there’s more pressure to achieve the objectives at any expense, staff began to behave carelessly with improper behaviors.4)At first, Intel did not admit the problem, causing both financial losses andreputation losses for the company. Yet Intel finally took the right approach and solved the problem with a relatively mild cost. In fact, very few Pentium processors were returned.5)Due to the omnipresent, prompt and unidentified communication provided bythe Internet, excessive unethical practices can be easily found and spread at low cost or even no cost.IV.Translation1.Sentence Translation1)当然，每个员工要对自己的行为负责。
商务英语阅读教程Unit 1
Unit 1 EducationPart I Pre-reading Questionscation is generally defined as the process of learning and acquiring information. Formal learning in a school or university is one of the most common types. It is generally classified into three types: school education, family education and social education.cation plays an important role in our lives, the function of which includes cultivating high-quality and knowledgeable talents, providing work-force for the development of economy and creating scientific knowledge for our nation.3.It hasn’t realized the elimination of social inequality. Because of realistic and historical reasons, there still exists unfairness in the area of education. Take China for example, the deficiency of educational investment is a prominent problem. Some children in poor areas can’t be equally educated compared with the children in cities.Part II Extensive ReadingText A Getting In Gets Harder1.主旨归纳：The article begins with the story that the student named Maxine fails to apply to Northwestern University, and then the article indicates the situation where the number of applications is increasing in recent years, so universities become selective. Maxine decides to apply to other universities after being rejected from Northwestern University.2.结构分析Part I The introduction: the experience of Maxine Wally who gets rejected from Northwestern University (Para. 1)Part II The body: the difficult situation where the number of applications begins to increase, which makes universities more selective (Paras. 2-7)Part III The conclusion: Universities take measures to confront the overflowing applications. (Paras. 8-10)3. 难句解析(1) For students like Maxine who are applying to college for next fall, that dream is turning out to be frustratingly unobtainable. (Para. 2)如今有很多像玛克辛一样正在申请秋季入学的学生，他们感受到这样的梦想遥不可及，希望非常渺茫。
商务英语unit1课文译文及练习答案
课文A世界经济发展世界经济比以往任何时候都更富裕，但是国家内部与国家之间财富显然分布不均衡。
世界上最富裕国家如卢森堡的年人均收入比世界最贫穷国家如塞纳里昂年人均收入高出一百多倍。
国与国之间经济发展不平衡倾向表现各异。
20世纪50、60年代，发展中国家经济获得了飞速而持续的发展。
然而，自80年代以来，除了少数几个主要亚洲国家经济成功地获得快速发展、更多全球开放市场外，其他发展中国家面临了经济不稳，社会福利收效甚微的问题。
全球化并没有缩小贫富国家收入差异。
富裕国家比贫困国家往往能更优先进入资本市场，吸引更多外国资本直接投资，更有弹性地应对全球商品市场。
现在，埃塞俄比亚居民平均收入不及出生于欧洲或美国居民的1/35，而在50年代，埃塞俄比亚人均收入是发达国家人均收入的1/16。
同样，美国目前人均收入比尼伯尔人均收入从50年代的19倍上升到了27倍。
世界上大多数最贫困国家或多或少在某种程度上相对滞后。
尤其是70年代中期以来，发展中国家经济增长进入停滞与不稳定的交替期，只有少数几个发展中国家在最近几十年能持续增长，这些国家中尤以两个世界人口大国中国和印度著名。
中国可以看作是成功进行体制改革的例子。
20世纪70年代后期改革开放以来，中国经济一直保持了高速发展。
除一些社会、经济不稳定因素之外，最近20年，中国经济改革所取得的成就解决了几千万人的温饱问题。
因为没有现存的改革经验可借鉴，中国经济改革的过程被看作是“摸着石头过河”。
实际上，经济发展是改革的落脚点和最终目标。
中国经济体制改革是以全面提高经济效益为目的，依靠发挥个人积极性，培育各种类型的市场竞争。
通常，中国向市场经济的转型过程是个缓慢的经济改革过程，表现在三个不同时期。
第一个时期从1978年至1993年，改革主要是改善激励机制和扩大市场对资源的配置范围。
这一时期以成功进行农业体制改革和双重价格体系改革为特点；第二个时期开始于1994年，这一时期中国政府决定把最终建立现代市场经济体制作为改革目标；最新时期，重点是处理好由于经济增长所带来的地区差异和贫富悬殊。
商务英语综合教程第一册unit 4 Trade and Internet
• Globalization • Messaging / Tag Lines • Pay-Per-Click (PPC)
marketing • Content Services /
Management • Syndication
Internet Exchange
Connect Enjoy Learn
Resources
Trade
Marketing Stimuli
E-Marketing Services
• Integration of online and conventional marketing
• Metrics • Branding • Competitive Analysis • Audience Analysis • Search Engine Optimization
• Research – Return on Investment – Real-time tracking
The Internet Exchange Process
Technological, Social/Cultural and Legal
Context
tcomes
Individual Characteristi cs
Benefits
• Benefits to Consumers – On their time – Pertinent to their needs and wants
• Creditability – Everyone else is doing it – Money was spent
商务英语课本unit1译文及答案
课文A世界经济发展世界经济比以往任何时候都更富裕，但是国家内部与国家之间财富显然分布不均衡。
世界上最富裕国家如卢森堡的年人均收入比世界最贫穷国家如塞纳里昂年人均收入高出一百多倍。
国与国之间经济发展不平衡倾向表现各异。
20世纪50、60年代，发展中国家经济获得了飞速而持续的发展。
然而，自80年代以来，除了少数几个主要亚洲国家经济成功地获得快速发展、更多全球开放市场外，其他发展中国家面临了经济不稳，社会福利收效甚微的问题。
全球化并没有缩小贫富国家收入差异。
富裕国家比贫困国家往往能更优先进入资本市场，吸引更多外国资本直接投资，更有弹性地应对全球商品市场。
现在，埃塞俄比亚居民平均收入不及出生于欧洲或美国居民的1/35，而在50年代，埃塞俄比亚人均收入是发达国家人均收入的1/16。
同样，美国目前人均收入比尼伯尔人均收入从50年代的19倍上升到了27倍。
世界上大多数最贫困国家或多或少在某种程度上相对滞后。
尤其是70年代中期以来，发展中国家经济增长进入停滞与不稳定的交替期，只有少数几个发展中国家在最近几十年能持续增长，这些国家中尤以两个世界人口大国中国和印度著名。
中国可以看作是成功进行体制改革的例子。
20世纪70年代后期改革开放以来，中国经济一直保持了高速发展。
除一些社会、经济不稳定因素之外，最近20年，中国经济改革所取得的成就解决了几千万人的温饱问题。
因为没有现存的改革经验可借鉴，中国经济改革的过程被看作是“摸着石头过河”。
实际上，经济发展是改革的落脚点和最终目标。
中国经济体制改革是以全面提高经济效益为目的，依靠发挥个人积极性，培育各种类型的市场竞争。
通常，中国向市场经济的转型过程是个缓慢的经济改革过程，表现在三个不同时期。
第一个时期从1978年至1993年，改革主要是改善激励机制和扩大市场对资源的配置范围。
这一时期以成功进行农业体制改革和双重价格体系改革为特点；第二个时期开始于1994年，这一时期中国政府决定把最终建立现代市场经济体制作为改革目标；最新时期，重点是处理好由于经济增长所带来的地区差异和贫富悬殊。
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Discussion
Comment on the current international monetary system, how do you size up the situation? In what aspects does European Union and Euro contribute to the economic and financial stability of Europe? What are the weaknesses or problems foretton Woods System OPEC Managed float Plaza Accord Louvre Accord Purchasing Power Parity Treaty of Maastricht European Monetary System Exchange rate mechanism European Currency Unit Trade deficit Real interest Balance of payment 布雷顿森林制度 石油输出国组织 有管理的浮动 广场协议 卢浮宫协议 购买力评价说 马斯特里赫特条约 欧洲货币体系 汇率机制 欧洲货币单位 贸易赤字 真实利息 国际收支
Current IMS – Managed Float
Smooth fluctuations and maintain the exchange rates at target levels. The managed float resembles adjustable peg system The response of imports and exports is not spontaneous, but occurs only after a lag (a year or more), which result in surpluses and deficits in the balance of payments, and must be financed by the monetary authorities Wide fluctuations may have undesirable effects on inflation, employment and international competitiveness. Thus, central banks may go beyond
Implications for Business Strategies
Strategic flexibility Using forward exchange market to cover short-term risks Dispersing production to different locations to hedge against fluctuations Switching suppliers for low value-added products IMF & World Bank macroeconomic policies can result in contraction and expansion of monetary demand Corp-government relations Lobbying for intervention Impetus for exchange rate mechanism
Unit 5 International Monetary System
Goals of the Unit
Describe the collapse of the fixed exchange rate system Introduce the floating exchange regime Compare the two systems Understand European monetary system Understand the implication of currency management for businesses
Bretton Woods System
Establish International Bank for Reconstruction and Development and IMF Adopt a monetary policy maintaining exchange rate within a fixed value (1% in gold) The provision by IMF to bridge temporary payments imbalances Collapsed in 1971 after U.S.’s suspension of convertibility from dollar to gold
Early 1987
Summer in 1985
Merits analysis on the two systems
Arguments for Floating rate regime 1. The removal of obligation to maintain exchange parity restored monetary policy autonomy 2. Trade balance adjustment mechanism can work smoothly Arguments for fixed rate regime 1. Monetary discipline help control money supply and speculative uncertainty 2. Trade balance adjustment is not necessarily affecting exchange rate
President Nixon announces that the U.S. will stop redeeming dollars for gold
The emergence of floating exchange rate
Revisions of IMF articles by Jamaica agreement(1976): Floating rate are acceptable (trade in currencies to even out speculative fluctuations) Gold is abandoned as a reserve asset Total annual IMF quota were increased (so poor nations have assess to IMF funds) Exchange rate since 1973 – volatile, unpredictable 2 Oil crisis in 1971-79 OPEC increased the price Loss of confidence in dollars due to U.S inflation Unexpected rise of dollar due to strong growth and real interest rate Rapid fall of dollar in 198587 due to government intervention, market force and 2 Group 5 meetings
Bretton Woods Conference at Mount Washington Hotel in Resort Town Bretton Woods New Hampshire, U.S.A
Why fixed exchange rate system collapsed
Expansion of money supply, Vietnam War & welfare programs led to inflation in U.S. Worsening of U.S. foreign trade position Speculation in foreign exchange market Weakening dollars lose its credibility
Each national currency is given a “central rate” visà-vis ECU
EMS
Exchange rate mechanism (ERM)
Performance of EMS and its Future
Uncertainty is removed Speculation is limited International trade and investment are promoted But still vulnerable to speculative pressure Euro, the common currency is envisioned
Plaza Accord and Louvre Accord
Facilitate the depreciation of US dollar against other 4 hard currencies. Stop the depreciation of US dollar against other 4 hard currencies to maintain a stable rate.
The European Monetary System
A basket of EC currencies serving as the unit of account for EMS European currency units (ECU)
A zone of monetary stability Control inflation Coordinate exchange rate policies against non European countries