unit 1 商务英语
高级综合商务英语1课件unit1
高级综合商务英语1课件unit1Unit 1: The Global EconomyIntroduction:In today's interconnected world, understanding the global economy is essential for businesses to thrive. This unit will cover key concepts related to the global economy, including international trade, economic systems, and exchange rates. By gaining a deeper understanding of these topics, students will be better equipped to navigate the complexities of the global marketplace.Key Concepts:1. International Trade:International trade plays a crucial role in the global economy, enabling countries to exchange goods and services across borders. In this section, students will learn about the benefits of international trade, including increased economic growth, market access, and specialization. They will also explore key trade theories, such as comparative advantage and the theory of absolute advantage.2. Economic Systems:Different countries have different economic systems that dictate how resources are allocated and goods and services are produced and distributed. Students will learn about the four main types of economic systems – capitalism, socialism, communism, and mixed economies – and their key characteristics. They will also examine the impact of globalization on economic systems and the rise of global supply chains.3. Exchange Rates:Exchange rates play a crucial role in international trade, as they determine the value of one currency relative to another. In this section, students will learn about the factors that influence exchange rates, including interest rates, inflation, and political stability. They will also explore the mechanics of foreign exchange markets and how exchange rates are quoted and calculated.Case Studies:To enhance their understanding of the global economy, students will analyze real-world case studies that illustrate the concepts covered in this unit. These case studies will include examples of successful international companies that have leveraged international trade to expand their business, as well as examples of countries that have experienced economic crisesdue to mismanagement of their economic systems and exchange rate policies.Conclusion:By mastering the concepts covered in this unit, students will be better prepared to navigate the challenges and opportunities of the global economy. Whether they are pursuing a career in international business, finance, or trade, a solid understanding of the global economy will be a valuable asset in today's competitive marketplace.。
Unit 1(商务英语阅读教程1)
Homework
1.Summarize the main idea of the the Supplementary Reading on P9 with no more than 50 words. 2.Finish P10 Part V Test Yourself
Note on the Text
1. Enrolling in college is one step toward fulfilling our vision of the future．进入大学是完成将来梦想的第一步。 enroll in：登记入学，入伍，入会等。 如： It's too late to enroll in that class．现在报名进那个班太晚了。 2. Goal-setting involves developing a list of things you would like to achieve in your personal or professional lives-your goals． 设立目标包括列出一些你在个人生活和职业生活中想要完成的事情—— 即你的目标。 3. Understanding what success means to you and the level of success you are willing to accept in life is one of the first stages of new venture planning． 理解成功对你的意义和生活中你想获得的成功水平是计划新事业的第一 步。
Homework
1. If each country’s business had a national style or personality, what would the Chinese business personality be? Discuss how business in China typically operates. 2. Discuss the last time you had to strike a balance in order to reach an agreement about something? 3. Report on the similarities and differences in management of the multinationals (IKEA, TESCO, Walmart, P&G, etc.) in China. 4. Read Text B
Unit 1 Seeking Employment商务英语口语第一单元
what do you think about her interview?
• Ugly Betty • /
English/meiju/150913/
精品PPT
• The Pursuit of Happiness
What about his interview?
rather than based on merit成绩 or contributions • obtain more and wider experience • If I have an opportunity to work in such a company, I believe I'll be able to
• 5）A：你离开(lí kāi)/离职的原因是什么？
•
B：我不喜欢那里的管理机制。似乎每个人都吃同一锅大锅饭。公司是任人唯亲，而不是任
人唯贤。
• 6）A的工作。
• 7）A:你为什么对在我们公司工作感兴趣？
•
B：你们公司是一家有良好管理机制的著名企业。我相信，如果我有机会在这样的公司工作，
精品PPT
• Discuss in pairs or small groups what kind of company you would like to work in and state your reasons.
精品PPT
• Do you think that it's a good idea for young people to hop from job to job? Why?
Unit 1 Seeking Employment
精品PPT
Learning objectives
unit 1 商务英语之公司结构
Technical Translator 技术翻译
Telephonist/Operator 电话接线员、话务员 Trade Finance Executive 贸易财务主管 Trainee Manager 培训部经理 Translator 翻译员 Trust Banking Executive 银行高级职员 Typist 打字员 Word Processor Operator 文字处理操作员
公司名称部门的翻译
Branch Office 分公司 Personnel Department人事部 General Affairs Department 总务部 Sales Department 销售部 International Department 国际部 Import Department 进口部
Technical Worker 技术工人
Telecommunication Executive 电讯（电信）员 Tourist Guide 导游
Translation Checker 翻译核对员
附：常见的公司、企业部门名称的翻译
Head Office 总公司 Headquarter 总部 Business Office 营业部 Human Resources Department 人力资源部 General Accounting Department 财务部 Sales Promotion Department 促销部 Export Department 出口部
Marketing Representative Manager 市场调研部经理 Mining Engineer 采矿工程 Naval Architect 造船工程师 Office Clerk 职员
Operational Manager 业务经理
商务英语综合教程U1-U7课后答案
Unit 1 Company Profile1.Translate the following Chinese terms into English.candidate patentindustry personnel registered trademarkcore competency domain nameintended market emerging marketheadquarter multinational corporationChief Executive Officer stakeholder2.Translate the following English terms into Chinese.股本，股金总额以人为本的解决方案精于心简于形对客户的深入了解工业革命回收利用3.Translation:宝洁公司始创于1837年，是世界上最大的日用消费品公司之一。
2007财政年度，公司全年销售额达682亿美元。
在《财富》杂志评选出的全球500家最大企业中，排名第74位。
宝洁公司在全球80多个国家设有工厂或分公司，所经营的300多个品牌的产品畅销160多个国家和地区，其中包括美容护理、居家护理、吉列产品等。
每天，在世界各地，宝洁公司的产品与全球消费者发生着三十亿次亲密接触。
宝洁大中华业务区包括1988年成立的中国大陆分公司、1987成立的香港分公司和1985年成立的台湾分公司。
一九八八年，宝洁公司在广州成立了在中国的第一家合资企业－广州宝洁有限公司，从此开始了其中国业务发展的历程。
宝洁总部位于广州,目前在广州、北京、上海、成都、天津、东莞及南平等地设有多家分公司及工厂，并在北京设立技术中心。
二十年来，宝洁取得了飞速的发展，主要表现在：建立了领先的大品牌宝洁公司是中国最大的日用消费品公司，年销售额超过二十亿美元。
我们在参与竞争的领域内占据了最大的市场份额。
飘柔、舒肤佳、玉兰油、帮宝适、汰渍及吉列等品牌在各自的护发、个人清洁、皮肤护理、婴儿护理、洗衣粉、男士美容等产品领域内都处于领先的市场地位。
综合商务英语Unit1
Does your ability of speaking another language benefit you? If yes, in what way?
Travel abroad
Buy products on foreign websites
Any disadvantages?
Misunderstanding
Warm-up
Background
Detailed Reading
TEXT I
What is homogenisation?
Homogenisation, a word used in many fields, means making everything the same. This text uses the term to refer to "homogenisation of language", to show that English has become the dominant language of the world while at the same time many other languages face extinction.
Saluton. Mi ne komprenas vin.
Mi amas vin.
Warm-up
Background
Detailed Reading
TEXT I
A World Empire by Other Means It is everywhere. Some 380 million people speak it as their first language and perhaps two-thirds as many again as their second. A billion are learning it, about a third of the world's population are in some sense exposed to it and by 2050, it is predicted, half the world will be more or less proficient in it. It is the language of globalisation — of international business, politics and diplomacy. It is the language of computers and the Internet. You'll see it on posters in Cô te d'Ivoire, you'll hear it in pop songs in Tokyo, you'll read it in official documents in Phnom Penh. Deutsche Welle broadcasts in it. French business schools teach in it. It is the medium of expression in cabinet meetings in Bolivia. Truly, the tongue spoken back in the 1300s only by the "low people" of England has come a long way. It is now the global language.
商务英语阅读教程Unit 1
Unit 1 EducationPart I Pre-reading Questionscation is generally defined as the process of learning and acquiring information. Formal learning in a school or university is one of the most common types. It is generally classified into three types: school education, family education and social education.cation plays an important role in our lives, the function of which includes cultivating high-quality and knowledgeable talents, providing work-force for the development of economy and creating scientific knowledge for our nation.3.It hasn’t realized the elimination of social inequality. Because of realistic and historical reasons, there still exists unfairness in the area of education. Take China for example, the deficiency of educational investment is a prominent problem. Some children in poor areas can’t be equally educated compared with the children in cities.Part II Extensive ReadingText A Getting In Gets Harder1.主旨归纳：The article begins with the story that the student named Maxine fails to apply to Northwestern University, and then the article indicates the situation where the number of applications is increasing in recent years, so universities become selective. Maxine decides to apply to other universities after being rejected from Northwestern University.2.结构分析Part I The introduction: the experience of Maxine Wally who gets rejected from Northwestern University (Para. 1)Part II The body: the difficult situation where the number of applications begins to increase, which makes universities more selective (Paras. 2-7)Part III The conclusion: Universities take measures to confront the overflowing applications. (Paras. 8-10)3. 难句解析(1) For students like Maxine who are applying to college for next fall, that dream is turning out to be frustratingly unobtainable. (Para. 2)如今有很多像玛克辛一样正在申请秋季入学的学生，他们感受到这样的梦想遥不可及，希望非常渺茫。
商务英语阅读unit 1
Service Exports and Imports. Service exports and imports are non-product international earning. The company or individual receiving payment is making a service export, and the company or individual paying is making a service import. Service exports and imports take many forms. These are the following sources of such earning; tourism and transportation, performance of service and use of assets.
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organizations? What are international organizations?
Can you recognize these organizations?
globalization
economic globalization
international organizations
Discuss the following questions with your classmates based on your own knowledge and beliefs.(5mins)
Read the text quickly, and finish the following questions.
MNCs
Microsoft\Cisco\Sun\Oracle
Coca-cola\McDonald‘s\Nestle雀巢 Johnson &Johnson
Exxon 埃克森石油公司
Sony, GE 美国通用电器公司
Other standards for classification:
Words and phrases
Globalization 全球化 economic growth 经济增长 Booming or slumping of economic growth 经济增长的快慢 exchange stability 汇率稳定 economic stagnation 经济停滞 economic recession 经济衰退 geographical disparities 地域差异 Sustainable development 可持续性发展
phrases) 2.words presentation (prefixes ) 3. structure 4. understand the whole text by analyzing the long sentences and answering questions. 5.how to guess words .
globalization brought to our life?
ຫໍສະໝຸດ Is this an impact of globalization on our daily life? sitting and eating in a KFC, a Mcdonald’s or to have a coffee leisurely in a Starbuck? A product of a wide selection of origins? Little Tikes toys made in China? reaching a friend at the other side of the world within seconds by phone or a email…… the quick spread of SARS and other epidemics? the sending of peace corps to war-areas in the other parts of the world? Toyota outsources its auto parts to U.S manufacturers
IGOs
UN (United Nations) IAEA International Atomic Energy Agency IMF International Monetary Fund World Bank World Bank Group ASEAN Association of Southeast Asian Nations CE Council of Europe 欧洲理事会 EU European Union NATO North Atlantic Treaty Organization OECD Organization for Economic Cooperation and
…….
then, what is globalization?
Globalization (or globalisation) describes the process by which regional economies, societies, and cultures have become integrated through a global network of political ideas through communication, transportation, and trade. The term is most closely associated with the term economic globalization: the integration of national economies into the international economy through trade, foreign direct investment, capital flows and the spread of technology
关税壁垒(Tariff Barriers)是指用征收高额进口税和各种进口附加税的办法，以限制和 阻止外国商品进口的一种手段。贸易壁垒的一种。 这可以提高进口商品的成本从而削弱 其竞争能力，起到保护国内生产和国内市场的作用。它还是在贸易谈判中迫使对方妥协让 步的重要手段。世界贸易组织对其极力反对，并通过谈判将其大幅削减。 非关税壁垒（Non-tariff barrier），又称非关税贸易壁垒，指一国政府采取除关税以外 的各种办法，对本国的对外贸易活动进行调节、管理和控制的一切政策与手段的总和，其 目的是试图在一定程度上限制进口，以保护国内市场和国内产业的发展。非关税壁垒大致 可以分为直接的和间接的两大类：前者是由海关直接对进口商品的数量、品种加以限制， 其主要措施有：进口限额制、进口许可证制、“自动”出口限额制、出口许可证制等；后 者是指进口国对进口商品制订严格的条例和标准，间接地限制商品进口，如进口押金制、 苛刻的技术标准和卫生检验规定等。
Tariff & Barrier
Tariff ：an amount that must be paid when particular goods are imported into a country or occasionally when they are exported. Barrier: is something such as a rule, law, or policy that makes it difficult or impossible for something to happen or be achieved
Infrastructure
基础设施
Finance(财政、金融) Financial flows（资金流，金融流量） ～analysis, ~risk, ~crisis Monetary 货币的，财政的 Fund 基金
trade barrier\obstacles
Unit 1
Text A Roles of International organizations in the Global Economy Text B Story of the International Chamber of Commerce
1.background information (business knowledge ,words and
UN
WTO
IMF AIIB ADB RC
Types of international organizations
Intergovernmental Organizations (IGOs), formed by states international Nongovernmental Organizations (INGOs), members
are individuals, companies, or associations, non-profit. Multinational Corporations (MNCs), for-profit enterprises that operate in several countries.
贸易壁垒
Trade preference 贸易优惠 优惠贸易安排(Preferential Trade Arrangements)，是经济一体化较低级和松 散的一种形式，是指在实行优惠贸易安排的成员国间，通过协议或其他形式，对 全部商品或部分商品规定特别的优惠关税。 Quota A maximum amount or number of things allowed. 对一种商品每年能够进口或出口的数量所施加的限制。 配额，我国的配额分为进口配额和出口配额。进口配额，是指进口国对某些产品 的进口价格或数量设定的限制，其目的是保护国内生产商免受低价格进口产品 的影响。出口配额，是指出口国对某些产品出口施加的数量限制，其目的是保 护国内生产者和消费者免受这些产品临时短缺的影响，或者通过减少特定产品 的供应量来提高其国际市场价格。
Poverty cycle 贫穷循环 make credit 放贷 balance of payments 国际收支平衡表 Contraction in aggregate demand 总需求收缩 GDP: 国内生产总值 Macroeconomic policies 宏观经济政策
Background information