商务英语unit1
外研社2024新标准商务英语阅读教程1_教学课件Unit_1
the time when sth. is just starting to be developed Eg: Networking technology is still in its infancy, yet it has already reached the point where we can call it a new mass medium.
time off：调休 holiday：一般指法定假日,不用上学或上班的假期 days off：纯粹指不用上班，休息的日子或一段时间，例如周末 leave：可当假期，通常是自己申请的休假。
Half work, half vacation: Meet the “workcation”
clock off
concierge
sb. in a hotel whose job is to help guests by telling them about places to visit, restaurants to eat in, etc. Eg: One skill that will always be a top priority for a hotel concierge is the ability to deal with people , preferably in their own language.
perk ≈ fringe, benefit, perquisite
sth. that you get legally from your work in addition to your wages, such as goods, meals, or a car Eg: Perks offered by the firm include a car and free health insurance.
高级综合商务英语1课件unit1
高级综合商务英语1课件unit1Unit 1: The Global EconomyIntroduction:In today's interconnected world, understanding the global economy is essential for businesses to thrive. This unit will cover key concepts related to the global economy, including international trade, economic systems, and exchange rates. By gaining a deeper understanding of these topics, students will be better equipped to navigate the complexities of the global marketplace.Key Concepts:1. International Trade:International trade plays a crucial role in the global economy, enabling countries to exchange goods and services across borders. In this section, students will learn about the benefits of international trade, including increased economic growth, market access, and specialization. They will also explore key trade theories, such as comparative advantage and the theory of absolute advantage.2. Economic Systems:Different countries have different economic systems that dictate how resources are allocated and goods and services are produced and distributed. Students will learn about the four main types of economic systems – capitalism, socialism, communism, and mixed economies – and their key characteristics. They will also examine the impact of globalization on economic systems and the rise of global supply chains.3. Exchange Rates:Exchange rates play a crucial role in international trade, as they determine the value of one currency relative to another. In this section, students will learn about the factors that influence exchange rates, including interest rates, inflation, and political stability. They will also explore the mechanics of foreign exchange markets and how exchange rates are quoted and calculated.Case Studies:To enhance their understanding of the global economy, students will analyze real-world case studies that illustrate the concepts covered in this unit. These case studies will include examples of successful international companies that have leveraged international trade to expand their business, as well as examples of countries that have experienced economic crisesdue to mismanagement of their economic systems and exchange rate policies.Conclusion:By mastering the concepts covered in this unit, students will be better prepared to navigate the challenges and opportunities of the global economy. Whether they are pursuing a career in international business, finance, or trade, a solid understanding of the global economy will be a valuable asset in today's competitive marketplace.。
商务英语Unit1部分答案
商务英语Unit1部分答案1. Why is business believed to be exciting, important and necessary?Because it combines the science and the art of business with many other subjects, such as economics, geography, history, language, culture, laws, and so on.2. What does business mean traditionally and nowadays?Traditionally, business simply meant exchange or trade for things people wanted or needed. Today, In general, business refers to all such efforts within a society or within an industry.3. How many most common types of business are there? And what are they?Individuals or companies provide the organized efforts, for a profit, goods or services that satisfy the society’s needs.4. What is the difference between business and a business?The three most common are manufacturing firms, merchandisers, and service enterprises.5. In what way does a corporation raise money for its expansion?In general, business refers to all such efforts within a society or within an industry. However, a business is particular organization engaged in the above-mentioned activities.6. What is a joint venture? Find some examples in china.By offering stock publicly, it enables anyone with some money to buy the stock and become a part-owner of the company.1. Different states or groups can combine to enlarge their markets.2. Government officials who travel on business are given traveling allowances.3. We had to hire maids through an agency .4. He does wholesale business, while his brother is engaged in retail business.5. Chinese grammar is a thing different in nature from English grammar.6. The town council passed a law forbidding the distribution of handbills.7. Establish your policies, constantly monitor prices and operating costs to insure profit.8. I never remember having come across a man like that.9. We just can't find enough good second-hand cars to satisfy demand.1. That factory has the capacity to manufacture ten tons of wool into cloth every day.2. Prices of the ice-boxes in that supermarket ranged from 100 dollars to 1,000 dollars each.3. When you are playing a game, you must try to find an advantage over your opponent.4. I’m sorry, that style of coat is completely out of stock in your size.5. Workers are not allowed to speed up their production at the expense of the quality.6. Many people are fond of combining a holiday with learning a new skill.7. Awards provide an incentive for young people to improve their skills.8. When I was in Paris on business last week, I came across an old friend of mine.1. Business is exciting because it combines the science and the art of business with many other subjects, such as economics, geography, history, language, culture, laws, and so on.商务令⼈兴奋是因为它把科学和商业艺术与许多其他学科结合在⼀起，像经济学、地理、历史、语⾔、⽂化、法律等等。
商务英语 初级unit1
Business English
Speaking
Work with your partners. Introduce yourself and talk about your job or studies.
What’s your job?
I am an accountant.
I am from France. What do you do?
director
doctor
telephone operator lawyer
human resources
receptionist
sales assistant
personal assistant (PA)
Job
accountant
Department
manager
technician cashier
I am a manager.
Where do you come from?
Business English
Key Language 2
Countries and Nationalities
Country
Nationality
Country
Nationality
-an
Brazil Germany Italy Russia -ese Japan Japanese Chinese -i Kuwait Kuwaiti France Brazilian German Italian Russian Poland Spain Sweden Turkey
Key Language: Learn different Job Titles Learn countries and nationalities
商务英语综合教程unit1ppt课件
精选ppt
2
Research and discussion
• Julius Caesar • Duke of Normandy • Old English • Latin • French • Middle English • A Table Alphabeticall • Samuel Johnson • Webster • Oxford
2. Reveal the true, objectionable nature of (someone or something)
e.g. He has been exposed as a liar and a traitor.
精选ppt
17
3. If someone is exposed to something dangerous or unpleasant, they are put in a situation in which it might affect them. e.g. Most people in the world are non-smokers and have a right not to be exposed to other people's smoround
Detailed Reading
译文 《商务英语》UNIT1 LOGISTICS(物流)
UNIT I LOGISTICS第一单元物流PART ⅠThe Definition of LogisticsPART Ⅰ物流的定义The introduction of Logistics物流简介[Para1]“Logistics” is a term, which originates from both the army an d French. According to the French, the Baron of Jomini, who of Swiss origin who had served in Napoleon’s army before joining the Russians and who later founded the Military Academy of St. Petersburg, first used the term in the early 19th century. So in a m ilitary sense, the term ‘logistics’ encompasses transport organization, army replenishments and material maintenance.“物流”或“后勤”一词其实源于军队，对其词义解释亦有多个不同版本，根据法国人阐述之词义，该词早于十九世纪初被祖文尼男爵率先采用。
祖文尼是一名原藉瑞士的军官，他在投奔俄罗斯军队之前在拿破伦军中服役，其后一手创立“圣彼得堡军事学院”。
就军事意识而言，物流管理―词意即运输编制、军队补给和物料保养。
[Para2] In the business world however, the concept of “logistics” was applied solely to “Material Replenishment Programs” (MRP) and was confined to the manufacturing sector at the beginning. Therefore the extension of the concept to involve company operations is a relatively new one and the earliest usage dates back to the 1950s in the USA.然而在商务界中，“物流管理”的概念仅仅用于“物料需求计划”，并且最初是在制造业的部门开始使用。
商务英语-Unit-1-参考答案
Unit 1 GlobalizationPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 There are too many examples in aviation and other _____ B _____ of what has happened to companies that have tried to do that.A sectionsB sectorsC segmentsD components2 It would not _______ A ________ earlier mistakes such as attempting to enter the train or boat-building business.A repeatB makeC recognizeD produce3 He is impressed, he says, by the way in which oil companies have ____ D _____ from losing national images.A obtainedB gotC reachedD benefited4 Royal Dutch/Shell is another group which manages to ______D_________ itselfas a local company in which it operates.A displayB exhibitC showD present5 When the Japanese tyre group Bridgestone entered the US market, it made an _________ C _______, buying the local production base of Firestone.A saleB purchaseC acquisitionD overpayment6 If a company wishes to enter the Chinese market, it usually looks for a local ________ D ________ who will cooperate in setting up a joint venture.A manB talentC managerD partner7 If you’re ______ C ______ don’t go to Oslo – it’s Europe’s most expensive city.A hardB hardyC hard upD hard down8 A survey has _______A_________ with some interesting information about the cost of living in our major cities.A come upB show upC put upD live up9 Meals at restaurants cost a _________ C ________ and drinks are very pricey.A expenseB priceC fortuneD fate10 Being kept waiting, being connected to voice mail or being passed on to someone else are all common ________ D _______.A flashesB firesC firecrackersD flashpoints11 Reasons for this are ________ B _________, according to Reed.A three piecesB threefoldC threeD triple12 Increasing numbers of transactions take place entirely by phone, from ___ D ____ insurance to paying bills.A doingB sellingC buyingD arranging13 As companies move towards ‘remote working’, the need for the right tone of voice _______ A _______ to every level of the organization.A extendsB stretchesC expandsD attaches14 However, globalization has brought problems in the compan y’s overseas plants, and this is having a bad ________ A _______ on its share prices.A effectB influenceC affectD consequence15 A journalist from the Eastern Economist Review suggested recently that the company could become the _______ B _______ of a takeover if it didn’t sort out its problems soon.A aimB targetC objectiveD purpose16 Although this helps to lower costs, the materials are often of poor quality. This has resulted in _______ C _______ orders.A placedB placingC cancelledD canceling17 Recently, a German distributor refused a D of 50,000 blouses.A dealB transactionC cargoD consignment18 When customers want last-minute changes to clothing, the plants cannot meet customers’ tight _______ D ______.A timesB periodsC datesD deadlines19 Its latest _______ B ______ were described by a famous fashion expert as ‘boring, behind the times and with no appeal to a fashion-conscious buyer’.A seriesB collectionsC sequencesD present20 Factory workers complain about their wages. They are often expected to work _______ C ________ without extra pay.A overB timeC overtimeD timelyPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 资本外逃fight of capital2 福利welfare benefits3 相互让步give-and-take4 国家形象national image5 航空航天公司aerospace company6 全球化公司global company7 就业问题employment problems8 生活水准living standard9 跨文化问题cross-cultural problems10 合资企业joint venture11 本地合伙人local partner12 许可协议licensing agreement13 通货膨胀率inflation rate14 市场调研market research15 远程办公remote working16 全球会议global conference17 股票价格share price18 顾客需求customers’ needs19 低价战略low-pricing strategy20 员工流动率staff turnoverPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.There are too many examples in aviation and other sectors of what has happened to companies that have tried to do that.在航空业和其他行业中想要原地踏步而以失败告终的例子比比皆是2.People are much more likely to express anger over the phone, rather than in writing or face to face.和书信及面对面交流比起来，人们更容易在电话上发火。
商务英语unit 1
Unit 11. acquireacquired factoryacquisition / introduction of technology from abroad2. runa trial runrun a businessThe strike has caused a run on breadThere was a run on the bankRunning costs/ overheads3. take over V.S hand over4. be accountable for their actions5. staff10 staff were allocated to this taskThe center is staffed with highly trained nursesWell-staffed hotel / poorly-staffed hotel6. come up with ( a plan, idea, suggestions, method, theory …)7. cast /throw/shed new light on sth.A new approach offers an answer and may cast new light on an even bigger question.8. measure A against Bmeasure the shoe against the foorprintmeasure the progress against the targetUnit 1bIdiomatic phrases: slangs, idioms, prescribed pharsesMind your back!1. Corporate image / goal/ objectives/ finances2. Dominate / dominance / dominantThe country has long been the dominant military power in the region.He dominates every meetingThe group dominated the pop charts during 1970sHe is a very dominant person.3. manageable / managetough but manageable targetsI can’t manage all this work on my own.I’m afraid I can’t manage the time.Don’t worry about me, I’ll manage.3. Slow down, or you’ll have a heart attack.4. adopt an approach to this problem / adopt a new method5. get down to businessI must get down to sorting out that pile of papers on my desk.6. be aware ofpolitical awarenesspublic awareness of the need for conservation.Hiaer enjoys a high brand awareness among public.7. follow upfollow-up evaluation / follow-up investigationThe idea sounded interesting and I decided to follow it up.The police officer took their names, but did not follow them up.Go for a follow-up visit to the doctor.This meeting is a follow-up to the one we had last week.Follow-up meeting9. interpretIt is difficult to interpret these statistics without knowing how they were obtained.A jury should not interpret the silence of a defendant as a sign of guilt.Many people are interpreting the minister’s statement as meaning that s he intends to resign.Every manager interprets his work role in a different way.Inter-cultural /cross-cultural / cultural shockMany companies cannot integrate their different coporate cultures after being merged.Over-estimate / under-estimateUnderstatementDeposit, loan, credit card, mortage, financial advice, priority bankingUnit 11. Use the following words to complete the extract from an email below.Chief executive points of view minutes unanimous casting voteCounter-productive summary brainstorming decision-making objectiveAlexThanks for your email yesterday --- great to hear from you. My first month with the new sales team has been good and I’m slowly getting used to how they work. You asked what’s different h ere ---- well meetings for a start! They seem to have no definite 1____________ or agenda to begin with and Michael Freed, the 2______________, calls meetings without any notice at all. He suddenly decides to have a 3_______________ session to come up with new ideas and calls an instant meeting. No one is prepared or anything so we sit around, drink coffee and can’t think of anything, which seems a bit 4_____________ to me. And the 5_____________ process is a bit strange too. Everyone puts forward their 6______________ and then if there isn’t 7____________ agreement, it gets put to a vote. Michael has the 8_____________ , of course, so he usually gets what he wants at the end of the day and you wonder what the point of voting on it was. And there’s no 9_____________ at the end of the meeting of what was agreed and I’ve never seen any formal written 10_________________ distributed to anyone after the meeting either. It’s certainly all very different to how we used to do things but the department is very profit able so I guess Michael must know what he’s doing. It’s going to take a while for me to get ………………2. Match the verbs with the nouns then use them to complete the sentences below.Allocate the company structureAuthorize resourcesDelegate a voteNegotiate a reportReorganize a paymentSubmit a taskCast costsControl a deal1) We’re reviewing how we __allocate resources__ in order to maximize productivity.2) She ___negotiated a deal___ with the supplier and saved us a lot of money.3) I’m afraid only the Head of Department is able to ___authorise a payment____ over $ 500.4) We’re hoping to __submit a report___ in time for people to read it before the meeting.5) They’re tr ying to ___control costs___ , which will probably mean no pay rise this year. / cost-effectiveplan6) Any directors not attending the board meeting can ___cast a vote____ by email. / directors of theboard7) They’ve hired a consultant to __reorganize the company structure___ and improve our processes. /restructuring8) He’s a very ‘hands-on’ manager --- he doesn’t know how to __delegate a task__.1) She’s got great ____ managerial ____ skills. She always gets the best out of her staff.2) The figures aren’t very ___ representative ____ of our performance last year.3) He’s r etired but keeps a ___ supervisory __ role as a non-executive director.4) She’s really good at understanding figures ---- she’s got a very __ analytical ___ mind.5) All the __ administration ___ in the department is done by our secretarial staff.6) We formed a ___partnership____ with one of our overseas agents.7) I’d like you to ___assist____ Ingrid with/in getting the project off the ground.8) Peter can arrange the conference ------ he’s got excellent ____organizational____ skills.on the telephone ( put the sentences in the correct order)conversation 1●speaking.●This is Alan Smith of Colville International. I’m calling about…●Hello, could I speak to Mr Jones, please?Conversation 2●Certainly. Hold on, I’m putting you through.●Hello, Roger Jones.●Hello, United Export.●This is Alan Smith of Colville International. I:m calling about…●Hello, could I speak to Mr Jones on the extension 142, please?Conversation 3●certainly. Thank you for calling. Goodbye.●Could you tell him that Alan Smith of Colville called and ask him to call me back?●I’m afraid Mr Jones is out of the office. Would you like to leave a message or call back later?●Good bye.●Hello, could I speak to Mr Jones, please?Mr. Chen is not available now.Mr. Chen is on another line now.I will ask Mr Chen to get back to you as soon as he comes back.。
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Video 2 Pre-viewing P9
2) What are the main responsibilities of the Sales Manager? Reference: Managing and training the sales team, developing the sales strategy and implement it, coordinating with other departments of the company, ensuring the achievement of the pre-set sales target, etc.
For ladies a business suit a dress blouse and a long dress skirt or trousers medium-heeled dress shoes styled hair keeping jewelry to a minimum
When introducing yourself
Besides what we have mentioned, what else should you do in order to have a successful interview?
Pair Work
SOut
peaking
☆ I will be on time. Be sure to keep one’s appointment. / Be sure to be time-conscious.
Video 1
• Chen Bo’s weaknesses: • Little related experience or training
Video 1
• Would you give him the position if you were the employer? • (Open)
Video 2 Pre-viewing P9
Unit 1 Job Interviews
Part I Warm-up
Part I Warm-up 2. Discuss in groups. What advice will you give to people going to job interviews?
Hints: 1. Pay attention to 4ps: preparation, presentation, personality and positive attitude. 2. Dress appropriately. 3. Make full preparation for the interview: a. Learn about the position. b. Learn about the company or organization from their websites.
Eye Contact?
Maintain sincere continuous eye contact. Avoid staring.
Gesture?
natural and meaningful gesture when necessary
Don’ts
Don't wear heavy make-up and strong perfume. Don't be late. Don't eat, drink, chew gums or smoke. Don't cross your arms over your chest. Don't use cell phone in the interview.
Video 2 Pre-viewing P9
Don’t make any joke on the interviewer. Or don’t say anything that aims to harm the interviewer emotionally.
Don’t smoke until you get the permission of the interviewer. Don’t have any behavior indicating that you are nervous. Be an honest person. Don’t tell any lie in an interview.
Do not chew gum. Do not slouch(无精打采的姿态) because this indicates lack of interest. Do not ask for refreshments（点心， 饮料）. Do not fiddle(无意识而不停地拨弄), tap or bounce. Do not monopolize（独占，冷战） the conversation with endless narration about yourself.
c. Anticipate questions and prepare your responses. d. Don’t forget to bring a pen/pencil and a writing pad（书写纸）. 4. Pay attention to your manner: a. Be punctual. b. Be truthful. c. Don’t show off. d. Don’t badmouth.
☆ I should maintain good eye contact and
answer all questions politely, accurately, honestly, frankly, and promptly. ☆ I will ask questions that indicate I have a sincere interest in working for that specific company and that if hired I intend to stay with the company for a long time.
1. Dos What to dress?
Dos and Don’ts in an Interview
For gentlemen a suit and a tie a pressed dress shirt and lacks (长裤)
polished dress shoes
professional haircut
P9 Part IV. Viewing and Speaking Post-viewing
• What are Chen Bo’s strengths and weaknesses for the position? • Chen Bo’s strengths: • Degree in international finance • Passion for the job • Being young and energetic • Fluency in English • Good appearance • Knowing how to tackle problems
☆ I will not look shy, nor should I sound too aggressive.
Don’t ask too many irrelevant or trivial questions. Don’t say anything to show that you are bad-tempered and can’t control yourself in some circumstances.
1. Discuss the following questions in pairs: 1) Why do people change jobs? Reference: People may change jobs for challenge, better pay, promotion, better working environment, more flexible working hours, etc. They may also look for new jobs because they move to a new place or lose their original jobs.
Part I Warm-up Dos and Don’ts in an Interview
Dos and Don’ts in an Interview
Suppose you are going to take a job interview, what should be paid attention to? For example, what to dress?
Be confident about yourself and the interview. Don’t do or say anything that indicates you are lacking self-confidence. Be attentive in the interview and show to the interviewer that you think this interview is very important.
“I know you from what you say, but your body tells me the whole story.”
You are what you wear.
☆ I need to dress approprirything must be clean, neat and ironed; Shoes must be polished; No bulging（鼓胀）pockets or sagging（松垂） coat lining（内层，套衬）; Clean and polish your briefcase or purse; Organize the inside; Hair and nails must be clean and groomed（修 饰）; Use low-key（抑制的，软调的） scent; Wear little jewelry (but real gold or silver or pearls);