Business Communication 1
跨文化商务沟通chapter1
Copyright © 2014 Pearson Education, Inc.
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• Make decisions on hard, objective facts
• Consider contracts and the written word as very important
• Be aware of the status differences within the organization; however, generally no display of superiority or inferiority is made which makes rank-conscious foreigners uneasy
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Dimensions of Culture
Languages (codes/modes)
Verbal Nonverbal
Physical
Psychological
Environment Human Behavior Content
Processes
Natural Man Made
Knowledge Belief Encoding Systems Decoding Thought
• Physical – Environment – Cultural activities
Copyright © 2014 Pearson Education, Inc.
1-12
Perceptions & Stereotypes
• Perceptions are learned through the dimensions of culture. Culture is learned through perception.
Business Communication
Business Communication【Abstract】The paper centers on The role of communication in business、the importance of Public communication to the enterprises and the relationship between public communication andculture when compete in the world.【Key Words】business ; communication; culture; publicCommunication definitionCommunication is widely present in the human society's various activities, any organization, individual or even country to achieve your intended results, are inseparable from the mutual communication between people. In the future social and communication skills are more important, in particular the economic and management with social activities and business is closely linked with the communication.Communication is that information by virtue of certain symbols vector in individuals or groups from sender to recipient for delivery, and gain understanding of the process. In summary, Business communication refers in various business activities, the communicator based on a certain background in order to achieve certain objectives in the communication, on the basis ofanalysis the communicator who you will communicated to，and to convey thespecific information, ideas, opinions and attitudes are passed to the object, and with a view to obtaining the expected response effect.In business communication it can be a simple exchange of information, or thoughts, emotions, attitudes and integrated communication. From this point on, the communication includes facts, emotions, values and views. Business communication has many ways. Verbal communication which communicate though words includes face-to-face or telephone conversations, meetings, e-mail or voice mail, correspondence and memoranda, reports. But nonverbal communication is without words.The importance of business communication Understand what is communication and business communication, then Let's discuss why business requires communication and what is business communication. Communication functions from the management point of viewthere are control, coordination, motivation, communication and so on. Significance of effective communication not only can pass, but also their understanding and for all parties to reach a consensus. Modern business management to people management as a mainstream, balanced and effective communication as a powerful lever for regulating employee psychological, is an important means of business management. From the speech which made by Ma and Luo Yong hao we know that the promotion of their products is need written.In a variety of small groups, the informal listening, speaking and writing in formal documents or formal speech are eq ed the directly or indirectly with a variety of media with customers or potential customers or partners and also interact with staff.Good communication which allows your provided information accepted by the target object and to achieve your business objectives.From the beginning Luo Yong hao weaved in order to find partners and made an attractive but nonexistent "pie ". We can find that sophisticated communication can make your business successful. But if he did not use language to weave a beautiful lie but with poor language to express. I’m sure that the Guitarist who followed him was impossible. Today's information society, the rapid development of computer technology, global economic integration and the ethical concept of change, communication and dissemination of business information so that more and show its importance. Companies large and small, must use the computer for fast and efficient processing of large amounts of information; managers have to learn to use management software to improve efficiency and save time. In short, have good communication skills is essential in good conditions for business communication. The role of business communication is not only to promote friendly exchanges between their business, but also to promote the economic development of business between the parties.Business communication is the basis of interests, no business communications there would be no economic interest. Business communication aimed at mutual understanding..Find the entry points and be interactive with customers actively.And then set up friendly relationship with business partners. Henry Mintzberg believes that management is achieved through communication. Efficient managers can use a variety of medias and strategies for communication. They know how to interpret the informal channels of message. If there are rumors in the company, they can express appropriate in formal occasions or in the group, while the article is also well ually important.An informal chat whether it is about yesterday's match or something happened in the working hours. It always have you contact with the rumor. In various working groups, you should to establish good relations with people. It is the key to success of your business. Most of the documents and speeches have a series purpose:1、When you answer the questions that mean to refer to theinformation but also want to demonstrate yourself abilities,understanding and to reply exactly in order to adopt personalimage.2、when in dealing with claim or settlement，no matter whetherAccept each other's requirements or not，you need to showhim that the claim has been considered seriously ，and thereply what’s you given to him should be equitable、realistic andwith full of reason.3、you need to persuade others.Public Communication is a process to persuade and influence public by using of personal public relations rights. In public communication, information senders (The speaker ) sending a message to the audience (give a speech). Public communication also have three identical basic purpose: Inform, to persuade, establish a good image. Informative public communication is to inform or teach audience .For example, the training course organized inside the enterprise is mainly informational，Such public communication may also lies in convince new employees follow enterprise codes ，and help them understand the enterprise culture and not let them do whatever they want to do. The speaker is usually in formal environment and Transmitting highly structured information to the public. It is Greater influent though using the same channel of communication with interpersonal communication and Team communication. From Luo Yong Hao ’s speech we can find a lot of information about public communication , it is without a doubt that he is a Excellent public communicator ,no matter inside the company or outside of the company. he can through his own language well conveys his information to promote corporate cohesion and reputation as well as influence. In the 10th anniversary celebration, Ma Yun faced with the large number of audience and Clearly expressed the idea of the company .It further enhances the alibaba company 's image, thus, his speech，by such a platform , was spreading out on TV live、news paper and the internet. If a company want to become bigger and stronger ,it have to learn how to communication and more to learn how to public communication!Public communication is extremely important means to a enterprise to declare his own company culture value and enhance corporate image of the company as well as popularity. Through the public communication, communication resources can be found in a scarcity of attention ，And the company’s superior is just a state that obtain public attention mainly. if people like a public communication, they can keep on concerning the content what ‘s expressed by the speaker，and in most cases the speak environment is formal . Public communication is directly facing thecompany exterior groups ,so good public communication can promotion company reputation widely.public communication and cultureIn many enterprises, people work with their colleagues Who come from different backgrounds. A small town and rural residents of friendship view are also different from the ones come from big city. the way California people speaking and wearing are different from The Midwest. the Cultural ICONS who can make that generation born in “baby boom- age” resonance but may be little significance for new generation. Each of our cultural background determines our acceptable behavior and beliefs way. before in understanding the relationship between cultural and public communication，Let's see what is culture. Culture is our own understanding acceptable behavior and beliefs. Each of us the cultural background determines our acceptable behavior and beliefs mode . Only access to those who act is different, we maybe can understand the basic characteristics in own culture. We can classify culture high-context cultures and low-context cultures. high- context cultures and low-context cultures pays attention to communication in a different way, either in attitude to Treat oral communication channel. high-context cultures refers to that the most information from language inferred in context .It is culture Rarely need "expressed". low-context cultures Refers to that the language context is less important, where most of the information needed to clearly express .Cultural affect every aspect of business communication :1、How to say politeness and respect ;2、The quantity of information transmission ;3、How to motivate others ;the factors on which Culture influent of business communication mainly concentrated in national and regional culture. However, public communication was also influenced by enterprise culture and personal culture，Such as sexual distinction, race, social class and so on. Values and beliefs don't usually consciously affects us on reacting to others and environment. such as most north American hit pay attention both to justice，but In some countries, people think that some groups get preferential treatment for granted . Many other signal also can convey non-verbal information ，Such as clothing, color, age, height，In the United States and Canada, people think clothing to some of the design and color appears more "pro" and more reliable. Color in culture transmission with many meanings : Americans, dressed in a black dress toattend the funeral ，When the bride wears a white wedding gown .he first step to Understand other cultures is to understand people in different cultures have its way of doing things that may have very big different from ours. public communication should began with using the non of gender discrimination、non of racial discrimination、non of age discrimination language. Communication functions from the management point of view there are control, coordination, motivation, communication and so on. Significance of effective communication not only can pass, but also their understanding and for all parties to reach a consensus. Modern business management to people management as a mainstream, balanced and effective communication as a powerful lever for regulating employee psychological, is an important means of business management.Different conversation style without good points, But we will feel uncomfortable when talking with the people who is in different conversation style without any reason. Talking style in public communication is reflected by your speed ;Topic rotation rate ; Sudden shift topic ;Speak your own personal experience. In luo yong hao’s speech ,he tell his Entrepreneurial story for the public. you need to know the people’s acceptance to your conversation style who under different cultural background. so in the world competition, we first need to understand the cultural differences between communication object and us. As Brenda Arblaez point out that the way to be successful international communication we should do following :1、Can realize their own values and behavior are affected by cultural influence，it is Not necessarily must be “correct”；Using a flexible and open approach to change, keep on language and non-language behavior sensitivity. 2 Understand other cultural values, beliefs and customs and so on.Only in these way can we do the public communication which appropriate conform to the interests of the enterprise in world competition, Enterprise's products and services will to better be accepted by the people under different cultural background. Knowing the culture and finding the way others like on public communication, can make public communication success .。
有效的商务沟通技巧英文演讲
有效的商务沟通技巧英文演讲Title: Effective Business Communication Techniques Good morning/afternoon/evening, esteemed colleagues and guests, It is my pleasure to stand before you today to discuss a topic that isparamount to the success of any business endeavor: Effective Business Communication Techniques. In today's fast-paced and interconnected world, the ability to communicate clearly, concisely, and professionally is not just a skill; it's a necessity.IntroductionCommunication is the lifeblood of any organization. It facilitatescollaboration, drives decision-making, and fosters relationships both internally and externally. Yet, despite its importance, many businesses struggle to achieve truly effective communication. This can lead tomisunderstandings, missed opportunities, and even conflict.Why Effective Communication MattersEffective communication is crucial for several reasons:1.Building Trust: Clear and honest communication builds trust amongteam members, clients, and stakeholders. Trust is the foundation upon which all successful business relationships are built.2.3.Enhancing Productivity: Effective communication ensures that everyone is on the same page, understands their roles and responsibilities, and can work together efficiently towards common goals.4.5.Resolving Conflicts: Miscommunication is often at the root of conflicts in the workplace. By improving communication skills, we can prevent or quickly resolve misunderstandings before they escalate.6.7.Fostering Innovation: Open and inclusive communication encourages creativity and the sharing of ideas. This is essential for driving innovation and staying ahead of the competition.8.Key Techniques for Effective Business CommunicationNow, let's delve into some of the key techniques that can help youachieve effective business communication:1.Active Listening: One of the most important, yet often overlooked,aspects of communication is listening. Active listening involves paying full attention to what the other person is saying, understanding their perspective, and providing feedback to show that you've heard andunderstood them.2.3.Clarity and Conciseness: In business, time is often limited. Therefore, it's essential to communicate your message clearly and concisely. Avoidjargon and technical terms that may confuse or exclude your audience.Instead, use simple language that everyone can understand.4.5.Nonverbal Communication: Don't underestimate the power of body language, tone of voice, and facial expressions. These nonverbal cues can convey as much, or even more, than the words you speak. Bemindful of how you present yourself and ensure that your nonverbal communication aligns with your message.6.7.Adaptability: Effective communicators are adaptable. They recognize that different people and situations require different communication styles. Learn to adjust your communication approach based on theaudience, context, and purpose of your message.8.9.Feedback Loops: Encourage and solicit feedback from your audience.This not only helps you refine your communication skills but also shows that you value their input and are open to improvement.10.11.Technology: Leverage technology to enhance your communicationefforts. From video conferencing tools to project management software, there are many digital solutions that can help you communicate more efficiently and effectively with your team and clients.12.ConclusionIn conclusion, effective business communication is essential for success in today's competitive landscape. By mastering the techniques of active listening, clarity and conciseness, nonverbal communication,adaptability, utilizing feedback loops, and leveraging technology, you canimprove your communication skills and foster stronger, more productive relationships with your colleagues, clients, and stakeholders. Remember, communication is a two-way street. It requires effort and commitment from both parties. By continuously striving to improve your communication skills, you can set yourself and your organization apart as leaders in your field.Thank you for your attention, and I hope you found this discussion on effective business communication techniques informative and insightful.。
商务交流Business Communication Essentials UNIT 1
The sender transmits the message
• Choice of communication channel verbal or non-verbal spoken or written
• • • • • • Germany Scandinavian U.S.A. English French Italian
High Context
Japan Chinese Arab Greek Mexican Spanish
Questions
• Turn to page 61 • Answer questions 4, 7 & 8
Questions
• Turn to Page 12 • Answers questions 1,2 & 6 in your books
Ethical Communication
• Ethics are the rules and principles that govern the actions of a person, group, society or country • Ethical communication requires the message to contain all the relevant information, be true and not deceptive in any sense
Business Communication Essentials
Unit 1
Business Communication(商务沟通、管理沟通)大纲
Definitions of CommunicationCommunication is process of sending and receiving messages.Communication is a two way transfer of information, idea, concept ,or feelingAs a process, communication has synonyms such as expressing feelings, conversing, speaking, corresponding, writing, and listening and exchanging.Communication ProcessCommunication is the process of sending and receiving messages.The communication process involves six basic steps.Communication is a dynamic动态的, transactional (two-way双向的) process that can be broken into six phases.1. The sender has an idea. You conceive构想an idea and want to share it.2. The sender encodes译成密码the idea. .You decide on the message’s form (word, facial expression, gesture), length, organization, tone, and style, which all d epend on your idea, your audience, and your personal style or mood.3. The sender transmits传输the message.To physically transmit your message to your receiver, you select a communication channel(verbal or nonverbal, s poken or written) and a medium (telephone, letter, memo, e-mail, report, face-to-face exchange).4. The receiver gets the message.For communication to occur, your receiver must first get the message.5. The receiver decodes破译the message.Your receiver must decode (absorb understand and mentally store) your message.6. The receiver sends feedback. After decoding your message, the receiver responds in some way and signals that response to you. This feedback lets you evaluate the effectiveness of your message.Element of communication沟通的要素Goal: What result do you seek?Audience: Define your audience.Context: Communication occurs in a special environment.Message: What message will achieve your goal.Media: Which medium will convey your message most effectively?Feedback: Communication is not an act but a process.Goal of communication目标The message is received. The message is understood.The message is accepted.Receiver responds to the message. 沟通目标四个层次；1、信息被对方接收2、信息不仅是被传递到，还要被充分理解有效的沟通应该是接受者感知的信息应与发送者发出的信息完全一致3、所传递的信息被对方接受是沟通目标的更高层次,是我们追求的目标。
体验商务英语视听说unit 1
Extra activities:
Message Form Name
Company Urgent Can wait Tel. No.
√ 0181 442 5655, ext 39 Linda Burne SCI International
Message 1
Mechanics Company: John Muir 1) _________________ Caller: Kyle competent but unfriendly Content: new marketing manager is 2)__________
Could you speak more slowly? Can I leave a message? Can you speak up? Can you call back?
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Would you like to speak to the new man? Can you spell that for me?
１．Classroom attendance, Classroom performance, etc .１０％。 ２．Listening assignment 15％ ３．Oral assignment 15% ４．Final exam，60％
money
?
Business
customers
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_______________ and earnings per share data. net income
CEO’s formal statement The letters to shareholders: 4) _____________________________ will be sent by email. reviewing The report needs 5) __________________ by attorneys and accountants.
商务沟通技能第一课
Joke appreciation for cultural diversity
S 1. Before the man saying sorry, the
woman bowed down and said in a tender voice: sorry, it is all my fault. It is all the bad quality of my skirt. I am sorry for the trouble I have brought to you.
S The three major elements that directly influence
our perception and communication: - Cultural values: what is good and bad, right and wrong. True and false, positive and negative - Worldview: religions - Social Organizations: family, government, community, history of the community
Western Perspective of communication
S In western cultures, communication is
studied as the means of transmitting ideas. S Western cultures emphasize the instrumental function of communication; that is, effectiveness is evaluated in terms of success in the manipulation of others to achieve one’s personal goal. (persuade into)
浅析跨文化商务沟通中的障碍及改善途径
浅析跨文化商务沟通中的障碍及改善途径商务沟通（BusinessCommunication）是一种动态的、多渠道过程，它包括特定组织内部和外部的沟通。
商务沟通的动态性是指它总是随着商务内容的变化而变化的。
永远不会处于一种静态的情形之中。
而多渠道性指的是在日常沟通中，商务人士用多种方式进行联系，如他们有时会与对方面谈或是电话交谈。
有时他们向对方发电子邮件或是传真。
有时他们选择电话或电视会议的形式来讨论一些重要的问题。
有时他们把活动记录在磁带或光盘上，以便促销时携带方便和分发。
商务沟通的多渠道性为今天的商务人士提供了更为广阔的空间，使他们能够选择最有效的方式来进行预期的沟通。
由此可见商务沟通在我们商务活动中起到了非常积极的作用。
经济全球化的情况下，跨国经营几乎无所不在，跨国文化交往活动日益频繁，跨国公司大量出现，合资企业风起云涌，使得劳动力背景多元化趋势日益明显，文化多元化的劳动力大军给企业带来了勃勃生机；同时在跨文化的商务沟通中，商务人士大夫又面临着很多问题。
由于种种的原因而产生误解。
跨文化商务合作时产生的的矛盾及其对跨国公同经济上的负面影响使越来越多的商务人士认识到有效的跨文化商务沟通的重要性。
跨文化是指不同群体的文化差异，它既包括不同国家和民族的文化差异，又包括不同企业组织的文化差异；商务沟通是一种动态的、多渠道的过程，它包括特定组织内部和外部的沟通。
内部沟通是指企业内部各部门之间的沟通行为，外部沟通是指企业对外的一切沟通行为，比如商务谈判、商务洽谈等。
而跨文化沟通则指有差不同民族文化和企业文化背景的商务人士之间的交流。
不同文化的各方的行为方式、价值观念、语言习惯和生活背景存在的差异给跨文化商务沟通带来了困难。
总的来说影响跨文化商务沟通的困素主要有：观察事物的方法，语言和非言语交际等。
针对跨文化沟通出现的问题一些人提出了一些关于跨文化沟通的理论。
第一个是Kluckhohn提出的六大价值取向理论，所谓的六大价值是指对人性的看法；人们对自身与外部自然环境的看法；人们对自身与他人关系的看法；人的活动导向；人的空间观念以及人的时观念。
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Goals
– To gain an overview of the course – To review how to deliver an effective 30 second pitch
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Materials
– – – – Course Syllabus Needs Assessment Handout Rubrics Flip Camera
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1
Agenda
• Topics
– – – – – – – Introductions* Discuss Course Overview and Syllabus (30 minutes) Complete Student Needs Assessment Handout (15 minutes) Group Discussion Review Elements of 30 Second Pitch (15 minutes) Deliver 30 Second Pitch* (35 minutes) Review Assignment For Next Class (5 minutes)
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3
Group Discussion
• Small Groups (10 mins)
– – – – What are the top 5 challenges that business leaders face? What is leadership communication? How important is leadership communication? What are some of the communication issues that leaders face? How can they overcome these challenges?
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Review Elements of 30 Second Pitch (continued)
– Know the subject • Provide attention grabbing information • Focus less on what you do, and more on how you can benefit the other person – Know the audience – Organize the pitch • Focus on what may be meaningful to listener • Organize flow of information for quick understanding – Hook them from the beginning • Make immediate connection with listener – Plug into the connection • Deliver message as soon as you have established a connection with listener – Presentation matters • Speak in clear, professional manner – Practice 30 Second Pitch • Effectiveness is dramatically improved through planning and practice • Promotes concise and clear message • Bule Class Discussion (10-15 mins)
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Review Elements of 30 Second Pitch
• Background
– – – – Based on 30 second attention span Must gain audience’s attention in a few seconds Convinces listener promise of mutual benefit Sets the stage for follow up Elevator Job Interviews Networking Events Public Relations Opportunities Presentations to Executives Sales Helps focus your thinking and writing
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Assignment – Due Lesson #2
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Student Needs Assessment Handouts
• Complete following questions in Student Needs Assessment Handout 3. What is your MBA major or area of concentration? 6. What is your current / most recent job title? 7. What type of company are you working for? 10. What do you consider to be your strengths in business communication? 11. What areas of business communication do you feel you would like to improve? 13. List any specific work-related situations which involve communication challenges that you would like to have help with. (Please leave out company details.) Class Review of Student Needs Assessments
• •
7
Assignment – Due Lesson #2
• Assignment
1. Email on Business Leader Based on Newspaper Article. (This email will be used as a springboard for the business leader communication analysis report and presentation later in the term.) Note:* Students must email this assignment to teacher prior to Lesson #2. Students will collectively review and provide feedback on the assignments at the next class. 2. Read J. Baldoni’s Effective Leadership Communication: It’s More Than Talk, pp. 3-5. (Students should bring the article to the next class.) 3. Read R. Mai and A. Akerson’s The Leader as Communicator, chapters 1-2. 4. Review M. Munter, Guide to Managerial Communication, pp. 85-104.
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Areas where 30 Second Pitch May Be Used
– – – – – – –
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Delivering an effective 30 second pitch
– Know the goal • Briefly introduce yourself and arouse listener’s interest • Sets the stage for follow-up – Accepting a phone call – Seeking a referral to the right person – Opportunity to provide additional information
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Student 30 Second Pitch Delivery
• Students prepare the following pitch (5 mins) – How has your experience at Baruch prepared you for a position at a given company? (Employers say that Baruch grads often do not answer this question adequately. Responses tend to be vague or not related to the question.) Each student performs the pitch (20-30 mins) – Must be taped Wrap-up – How would you compare today’s performance to the 30 second pitch you did on the 1st day of Business Communication I? – What did everyone do well? – What do you feel you still need to work on?
BUSINESS COMMUNICATION II Course Code: BUS9553
Carmine Roche, Instructor Carmine.roche@ Lesson 1: Introduction, Needs Assessment, 30 Second Pitch