商务英语说课阅读
Unit 11(商务英语阅读教程1)
Notes on the Text
1. Today Canyon Ranch is arguably the premium healthspa brand of choice for the super-rich. →如今，“峡谷牧场”可以说是超级富豪对优质健康温泉的 首选。 arguably在句中不是“有争议地＂的意思，而是“可能，大 概＂的意思。如： Penicillin is arguably the greatest medical discovery of the last century.青霉素大概是上个 世纪医学上最伟大的发现。 premium：在这句话中是“优 质的，高级的”的意思，而在本文另一句话中（In-surers such as WellPoint and Britain's PruHealth are rewarding people who take part in health-improvement programmes with lower premiums or bigger deductibles.) , premium的意思是“保险费”。
Homework
1. What is “biomimicry”? Please relate the definition with a specific example. 2. Find an example of eco-friendly company and prepare to give a presentation in class. 3. Read Text B
Notes on the Text
1. Increasing numbers of businesses, both small and large, are jumping on the "green bandwagon". →越来越多的企业，无论规模大小，都正一窝蜂地涌向“绿色浪潮”。 jump on：扑向，猛扑，此处"jump on the bandwagons为“紧跟潮流， 随大流”，也可用climb on the bandwagon e.g.Weinstein is just one of a mushrooming number of internet users who are jumping on the blogging bandwagon, publishing online journals to write about topics that interest them. →雨后春笋般涌现的互联网用户正在一窝蜂地涌向博客，他们发布网络 日志来写他们感兴趣的话题，温斯坦只是其中之一。 e.g.Many female teenagers jump on the bandwagon by dressing in blac →许多年轻女孩踉随时尚，穿黑色衣服。
商务英语阅读教案
商务英语阅读教案【篇一：教案-商务英语阅读-unit 11-叶兴国】unit 11teaching objectives:1. to remember and use new words and expressions;2. to learn how businesses publicize their ideas of environmental protection;3. to learn how businesses help their consumers to lead a healthy lifestyle;4. to review and learn some knowledge about idioms;5. to deal with the language points in text a and text b.focuses:1. to learn how businesses publicize their ideas of environmental protection;2. to learn how businesses help their consumers to lead a healthy lifestyle.difficulties:how to help students understand and use english idioms.teaching time: 2 periods.teaching procedures:part i pre-reading questionsit can be used as lead-in questions. for students, they can discuss with each other and will have free answers. part ii extensive readingin this part, there are two texts and their relevant exercises. by reading the texts in limited time, teacher helps students understand the contents and the reading methods to build reading abilities gradually. text a succeeding as a “green” businessa. let the students look at 3 questions first and then read text a as quickly as they can for the first time to get find their answers;b. check the answers to the 3 questions first and then the answers to exercises i ii;e. read through the text and analyze the language points in the text:1. increasing numbers of businesses, both small and large, are jumping on the “green bandwagon”. 越来越多的企业，无论规模大小，都正一窝蜂地涌向“绿色浪潮”。
Fundamentalsofbusiness《工商导论》说课稿
Fundamentals of business 《工商导论》说课稿尊敬的各位专家，大家好！我的抽签号是8号，申报的职称是教授。
我今天进行说课的课程是Fundamentals of business 《工商导论》，以下我将从课程定位与学情分析，教学目标，重点难点，教学方法，教学准备与时间分配，教学程序，考核评价，教学反思八个方面进行说课，请各位专家批评指正。
1.首先，课程定位与目标《工商导论》是英语专业（商务英语方向）专业选修课。
该专业的培养目标是旨在培养既具备扎实的语言基础，又具有商务领域基础知识和基本技能的复合型人才。
《工商导论》是一门全英文授课的商务类课程，在学生从语言学习过渡到商务知识学习的过程中起着重要的桥梁作用。
本课程的先修课程为《商务交际英语》，后续课程为国际贸易、工商管理和市场营销方向的专业选修课课程群。
该课程开设在第5学期，教学对象是英语专业（商务英语方向）三年级学生。
学生在一年级和二年级基础阶段进行了大量的语言技能训练，在通用英语听说读写译方面达到了中级以上水平，到高年级阶段，将接受商务知识的学习。
《工商导论》作为商务知识概论课程，对激发学生兴趣，引导学生进一步探索学习具有重要作用。
基于以上学情分析和课程在整个培养方案中的作用，本课程的教学目标便非常明确了。
按照语言与商务知识复合型人才的培养目标，《工商导论》以英语为授课语言，全面、系统、概要地介绍了市场经济体制下工商企业运作各方面的知识。
因此，该课程的教学目标也主要围绕语言和商务知识两个方面展开，同时在教学环节中融入能力培养。
具体要求是：在语言方面，要求学生掌握相关商务领域的专业术语表达，理解并能够用英语口头和书面探讨商务领域相关问题；对商务知识的教学要求是了解工商企业运作各方面的相关概念和基本原理，但不要求深入钻研；在能力方面的目标是培养学生的思辨能力、自主学习能力以及在实际商务环境中运用商务英语的能力。
2.教学内容该课程使用的教材是对外经贸大学陈准明教授主编的《工商导论》第二版。
商务英语说课稿
商务英语写作说课稿各位评委老师，大家好：我说课的课题是外文出版社出版的《商务英语写作》一书中第二部分第十单元的内容——建立业务关系下面我从教材分析，教学方法，学习方法和教学步骤这四个方面对本节课进行说明。
首先是教材分析：（请看幻灯片）《商务英语写作》教材外文出版社张乐金和陈庆主编，属专业教材，实用性强，专业性强。
该教材能帮助学生系统地学习和掌握外贸英语函电，提高学生在外贸业务活动中正确地使用英语和对外进行业务联系能力。
全书分为两大部分：即内部交流和对外交流。
第一部分的内容主要是介绍在公司内部频繁使用的文件，第二部分对外交流是本书中重点章节，是介绍国际贸易实务中为达成交易而在整个流程个个环节中使用的业务信函。
本单元是介绍对外交流的第一步，即要求建立业务关系和回复要求。
本单元教学计划安排两课时，本节课讲授前一课时内容。
教学目的：知识达标：通过本课程的学习使学生掌握与客户建立贸易关系的基本途径，学会用正确得体的语言进行交流，准确表达意图。
能力培养：加强学生对学习的兴趣和责任感，培养学生的动脑、动手能力。
情感态度：培养学生主动思考的学习态度，以及团结协助、相互竞争的团队精神教学基本内容：建立业务关系的基本途径如何撰写建立业务关系信函教学重点：建立业务关系信函中常用的表达法教学难点：建立业务关系信函中常用词汇、表达法及含义教学设备：多媒体下面再说学生情况。
该课程的授课对象是中等职业学校的商贸专业的二年级学生，进过初中三年和中专一年的学习，大部分学生的英语语言知识已相对扎实，但语言的运用能力比较薄弱，且外贸专业知识比较缺乏。
接着说说教学方法。
依据教材内容的特点（理论性与实践性相结合），考虑到教学对象的实际情况，对于这样的教材内容，教学过程不能单纯从理论出发去教授如何致函以求建交，而是首先通过背景介绍和样文分析让学生熟悉这个环节，了解该环节该写什么样的信函，目的与要求是什么，应该用什么样的语气进行写作，如何正确使用相关专业英语表达方式，以致归纳总结出要求建立业务关系信函的通用模版，从而能让学生自主的运用英语语言进行该环节的交流。
教案-商务英语阅读-Unit6-叶兴国
教案-商务英语阅读-Unit6-叶兴国Unit 6Teaching Objectives:1. To remember and use new words and expressions;2. To learn how managers get ideas from many people to make better decisions;3. To learn how lessons you can learn from people who are even considered bad bosses;4. To review some basic reading skills and learn some word formations;5. To know about the word formations we often use in details;6. To deal with the language points in Text A and Text B.Focuses:1. To learn how managers get ideas from many people to make better decisions;2. To learn how lessons you can learn from people who are even considered bad bosses;Difficulties:How to know more about the word formations we often use in details;Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to buildreading abilities gradually.Text A Got Ideas？a. Let the students read Text A as quickly as they can for the first time to get the general idea;b. Ask students to tell others the general idea of the text;c. Then use some basic reading skills to read through the text again to find the answers to Exercises I &IId. Check the answers to Exercises I &IIe. Analyze the language points in the text:1. Macworld: 由IDG(美国国际数据集团)举办的Mac业内最大的展览会。
世纪商务英语阅读教程(专业篇II)
especially , current assets.
Financial Management
The Financing Decision
Insurance
Insurance Performance
Receive premiums as revenues from policyholders. Generate profits by investing. Make payments as compensation to policyholders.
Financial Management
The Dividend Decision
◇ The dividend decision is the third important decision.
◇ The dividend decision includes the percentage of earnings for cash dividends.
★ People buy old age insurance to support themselves after they retire.
Insurance
Reasons for Insurance
Losses sometimes unavoidably occur in one’s life because of various reasons.
in a car accident.
Insurance
The Importance of Insurance
2013年商英精读课文说课稿
2013年石家庄学院青年教师教学比赛说课大赛说课稿说课题目：Money-Go-Round(旅行货币)说课人：何岩柳系( 院)：外国语学院说课时间：2013年9月23日各位评委、各位老师下午好：今天我说课的内容是《新编商务英语》第三册，第四单元第二篇课文“Money-Go-Round（旅行货币）”。
下面我将从教材、教法学法、教学过程、教学效果四个方面对本课的准备情况加以阐述。
一、教材（一）教材构成《新编商务英语精读》第三册是全国商务英语研究会推荐教材。
本书共十个单元，七个单元涉及商务知识，其中第四、第五两个单元涉及货币和银行业，所占比重较大。
第四单元货币是第五单元货币与银行业的预备课程。
（二）教学内容及重、难点1、教学内容了解旅行时可携带的货币形式，及其在实际中的使用2、教学重点1）了解旅行中可携带的货币形式；2）不同形式货币在实际使用中的优缺点。
3、教学难点1) 学会实际计算如何购买旅行货币；2）掌握信用卡的结算流程。
（三）教学目标结合“教学大纲”和课程实际，从三方面制定了本课的教学目标。
1、知识目标：了解旅行货币的广义概念，和各种形式货币的优缺点；2、能力目标：通过实际模拟练习让学生掌握支票的购买和信用卡的结算流程；3、情感目标：激发学生对商英专业的兴趣，并树立通过努力学习能有用于社会的信心。
二、教法和学法（一）学情分析我所教授的是商务英语专业二年级专科生，总体来讲有以下特点：1、词汇量小、知识面窄、学习方法不够科学；2、“老师善推学生善动”的自主学习特点；根据学情分析，我确定了以下教学理念。
（二）教学理念1、学生为主体、教师为主导；2、激发学生学习兴趣，引导学生科学、自主学习；3、倡导学生快乐学习，并在课堂营造如此环境；根据我的教学理念，我确定了以下教法和学法。
（三）教法和学法1、教法a、气氛营造法b、任务驱动法c、归纳总结法d、学以致用法2、学法a、团队调研b、团队报告c、解决实际问题e、模拟角色扮演法教法中的“学以致用”和学法中的“解决实际问题”和“模拟角色扮演法”就是为了让学生在快乐氛围下增强解决实际问题的能力和信心，并充分体现双师型教学特点。
BEC剑桥商务英语阅读讲义.doc
BEC READINGPART ONEQuestions 1-7. Read these sentences and the share prices below.. Which stock market does each sentence(1-7) describe?. For each sentence mark one letter (A ,B ,C or D) on your Answer Sheet. Example:The index went up more than one thousand.Answer:A1. The share prices were influenced by the improvement of the two countries' relations.2. Over the week ,turnover rose by T $ 5. 83bn.3. Many people went to buy capitalization stocks.4. In the beginning many foreignshareholders buy blue chips at high prices.5. Price was lower after shareholders sold stocks in industrials to make profit.6. On Thursday price dropped and then rose again.7. The falling of composite index rose by 1. 3 per cent on the week.A. Bangkok rose 2 per cent on the day and 3.4 per cent over the week as buyers moved in to large market capitalization stocks. The SET index rose 27.55 to 1,383.57 in turnover of Bt8.5 bn, down from Thursday's Bt 10bn.B. Taipei was pulled lower by late profit-taking in industrials after Thursday's rebound ,and the weighted index fell 45.59 to 5,806.77, or 1.7 per cent, over the week. Turnover rose to T $41.51 bn from T $ 35. 78bn.C. Manila opened strongly on foreign buying of blue chips but dipped at the close as profits were taken. The composite index fell 10.07 to 2 ,907.00 , 1.3 per cent higher on the weekD. Hong Kong finished a mixed day slightly lower ,sapped by profit-taking on confirmation of US renewal of China's MFN trade status and concerns over the lower domestic property market. The Hang Seng index fell 11.58 to close at 9,470.13, 1.7 per cent lower on the week.PART TWOQuestions 8-12. Read this letter to the editor of The Economist.. Choose the best sentence from the list A-I to fill each of the blanks.. For each blank (8-12) mark one letter (A-I) on your Answer Sheet.. Do not mark any letter twice.. One answer has been given as an example.Sir-You state on February 13th that New Mexico has "few natural resources ",... ...example...... In 1991 New Mexico ranked fourth in the United States in production of natural gas , seventh in oil and tenth in non-fuel minerals ... ...8... ... Non-fuel minerals contributed about $ 1 billion and coal $ 509 million.Taxes from production of fuels and minerals, and lease payments on state lands have been set aside by legislative acts to endow two permanent funds worth about $ 5. 65 billion, ...... 9 ...... In addition, during fiscal year 1991 , payments to New Mexico from taxes on federal lands were S 108 million ,all earmarked for public education....... 10 ...... About $566 million came from taxes and permanent-fund earnings attributable to oil and gas production. ......11 ...... Tourism is an important industry in New Mexico, yet its economic impact on the public sector is dwarfed by that of mineral production.New Mexico came through the recent recession in much better shape than most other states. It does not have a deficit. ... ... 12... ... States that rely primarily on a sales tax or on an income tax have big problems during economic downturns. Income growth per head in New Mexico averaged 6.1/00 in the year to October 1992-one of the fastest growth rates in the United States.Charles ChapinExample :CA. It has a broadly based tax structure an important point.B. In 1992 it produced more oil than Colorado and Kansas combined.C. However, the extractive mineral industry in New Mexico is one of the state's strongest economic forces.D. During fiscal year 1992 New Mexico raised permanent funds worth about $6.1 billion.E. The combined value of oil and gas production was $ 2. 8 billion.F. Some 16, 000 employees work in the extractive industries and their wages are among the highest of any major industry.G. The $39 million earned by these funds in 1991 was used to finance education and other public services. H. Only S 25 million came from agricultural taxes.I. New Mexico's extractive mineralindustries contribute about a third of the state's $ 1. 9 billion general-fund income in fiscal year 1991.PART THREEQuestions 13-20. Read this letter about Compensation Trade ,and answer the following questions.Ministry of Foreign Trade 19th January , 1 993Xi Changan StreetBeijing , ChinaDear Sirs,This letter is in regard to the window glass business between our firm and the China National Light industrial Products Import & Export Corporation, Daren Branch and the Daren Window Glass Factory.1. Our two sides sincerely worked in the past and the window glass businesshas already been done successfully. However, the quantity of products doesn't meet our requirements. This company wants to develop the trade and business further in this line. We now expect to begin working with all the other branches and window glass factories on the same basis ,i. e. compensation trade.2. For the U. S. A. market, we require very large quantities of small cut sizes. Therefore, we are asking your prompt assistance to help us out in expanding glass-cutting business. We would highly appreciate it if you take this matter into consideration. We are certain that ,with your prompt cooperation, our purchases of Chinese window glass for sale in the U. S. A. market will very quickly increase to a large and substantial volume. With the establishment of diplomatic relationsbetween our two countries ,the time is now right for a very quick and large increase in trade between us.3. For your information, we are doing everything possible to cooperate in achieving our mutual goal of making the window glass business a very large one. We have offered to purchase various equipment for your Dairen factory which will increase its products, improve quality and raise its efficiency. We have offered to accept payment for this machinery in the form of buy-back of glass. We have also cooperated with the factory in making suggestions for better efficient packing and containerization. The factory has been very cooperative and receptive to our ideas. As we want to begin our business with the other branchestoo ,we plan to offer the same suggestions and proposals to purchasemachinery for them.4. From this letter, you can see that we are very sincere in our desire for a long-term relationship between our two countries and our firm and the various branches of the China National Light industrial Products Import and Export Corporation, Window Glass Departments .During our next visit to China, we will discuss the appointment of our firm as the exclusive agent for Chinese Window Glass in the U. S. A. market. Since we have discussed this question in the past ,we expect that the official appointment of our firm as the exclusive agent will be made during our next trip.Thank you for your prompt attention to the above. Best regards.Sincerely yours ,Norman GoldsteinAssociates , INCQuestions 13-16. For questions 13-16 ,choose the correct title for each paragraph from the box below.. For each paragraph(1-4) mark one letter (A-G) on your Answer Sheet.. Do not mark any letter twice.13. Paragraph 1.......... .14. Paragraph 2..........15. Paragraph 3. .........16. Paragraph 4..... . . .. .A Our hope for a long-term relationshipB Our successful cooperation in the pastC The diplomatic relations between our two countriesD Our wish to increase the quantity of productsE Our need of help in glass-cuttingF Our goal to make the window glass business largeG Improvement of equipment in Chinese factoriesQuestions l7-20. Using the information in thetest ,complete each sentence17-20 ,with a phrase from the list below (A-G).. For each sentence(17-20) mark one letter (A-G) on your Answer Sheet. . Do not mark any letter twice.17. When we visit your country again next time ,we hope you'11. . . . . . 18. On the basis of compensation trade ,we are going to. . . . . .19. In order to enlarge our window glass business, we're doing our best to. . . . . .20. To other branches that have business with us, we'll. . . . . .A take this problem into consideration.B develop and expand the trade and business further.C make our company the sole agent in China.D offer to buy equipment for them.E accept payment for this equipment.F start cooperation with other branches and factories.G cooperate with you and realize our common dream.PART FOURQuestions 21-35. Read this advertisement a hat Fidelily Emerging Markets.. Choose the best word to fil1 each gap. . For each question (21 -35) mark one letter (A ,B,C or D) on your Answer Sheet.. One answer has been given as an example.The dynamic developing economies of the world are ripe with potential. Not only have they ... ...example... ... extraordinary levels of ... ... 21 ... ... , but we believe this looks set continue , backed by ... ... 22 ... ... inflows of foreign investment. Fidelity Emerging Mark, Fund is ... ..23... ... to help you capitalize on this promising outlook. The ......24... ... to real success in Emerging Markets is research and resources, of Fidelity's foremost ......25 ...... As the world's largest ..... 26 ...... investment management organization , we can draw upon a (n) ... ... 27 .. ... network of offices covering developing economies across Asia ,Latin America and Europe.This local presence means we can ......28...... a hands-on approach ,searching out a capitalizing oninvestment ... ...29... ... as soon as they come to light. As a result, Fidelity I become one of the world's ...... 30...... names in emerging stockmarkets : where we ......31...... manage 5pounds billion ?So act now to ......32...... out more about the Fidelity Emerging Markets Fund ---and get the potential of these dynamic markets teamed with the strength of the Fidelity organization. For more ... ... 33 ... , call us , freeof ... ... 34 ... ... , from any of the countries below. If you ... ...35... `.. elsewhere ,please use the UK number or post or fax the coupon. Example:A. deniedB. climbedC. demonstratedD. mentionedAnswer: C21. A. growth B. decrease C. height D. diminish22. A. slow B. increasing C. reducingD. fast23. A. thought B. designed C. considered D. supposed24. A. road B. method C. reason D. key25. A. words B. slogans C. ways D. strengths26. A. independent B. wealthy C. prosperous D. national27. A. intensive B. thick C. narrow D. extensive28. A. move B. apply C. reply D. demand29. A. situations B. disadvantages C. opportunities D. conditions30. A. few B. many C. honourable D. leading31. A. currently B. formerly C. recentlyD. likely32. A. look B. discover C. find D. learn33. A. news B. data C. information D. knowledge34. A. money B. pay C. fee D. charge35. A. live B. wait C. talk D. sleep PART FIVESection AQuestions 36-40. Read this text about car sales in the world.. In most of the lines (36 -40) there is one extra word which does not fit in. One or two lines, however, are Correct. . If the Line is correct, put a tick (√ ) in the space on your Answer Sheet.. If there is an extra word in the line, write that word in the space on your Answer Sheet.Example :While new car sales in Japan are predicted to rise up by. . . up. . .5 per cent next year, 1990's record of 5.1 million won't be exceeded. . . √. . . WORLD NEW CAR SALES36. New car sales fell down last year toa six-year low, but demand37. is forecast to begin a sustained period of growth in 1994 and38. rose to record levels through out the second half years of the 1990s39. The short-term recovery is being driven chiefly by a strong rise in the demand40. in North America ,where new car sales are forecast to increaseby 11 percent to 10. 46 million this year ,as well by the continuing expansion of demand in theAsia-Pacific region.PART FIVESection BQuestions 41-45.. The following is a business contract. . In each line there is one wrong word. . For each numbered line (41 - 45) write the correct word in the space on your Answer Sheet.Example :We have to hold you responsibility for the loss we've been made to sustain. . . responsible. . .This serves to authorize the Chairman of the F. T. Arbitration Commission to 41. appoint an arbitrator on behave of this corporation to settle the dispute 42. existed between the plaintiff and the defendant ,concerning the defendant's.43. failure to meet their oblige under contracts concluded for the supply of44. 8,000 metric tons of Aluminium ingots. Should the defendant failing to 45. appoint an arbitrator with in the time specific by the F. T. Arbitration . Commission ,this corporation would have an arbitrator appointed forthe defendant.。
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1.3学情分析
商务英语专业大一学生有一定的英语基础，但较为薄 弱且参差不齐，需进一步巩固提高，这阶段学生学习 能力求知欲望较强，掌握正确的学习方法，有的放矢 地弥补薄弱环节可大大提高学习效率。
词汇短语运 用能力较差 语法结构 层次不清
学习方法 单一，缺少 科学的 学习方法
缺乏参与 意识，习惯 被动听讲
Step 2
背景知识 及相关材料
搜集
1.Resources: Texts, Documents, Magazines, Internet and etc
2.Vocabulary accumulation
3. Editing of the materials: skills of writing and editing.
Lead in topic
习目标
Step2
Materials gathering
• 背景知识、相关词汇、 表达等材料搜集
Step3 Task-driving Fast reading
• king
presentation
• 小组讨论 • 代表呈现讨论结果
团队 教学法
启发式教学 法
启发引导 鼓励创新
情境 模拟法
创建情境 角色扮演
提出问题 解决问题
任务 驱动法
案例 示范法
语言学习 话题探讨
说课项目contents
1、课程定位和培养目标 2、课程设计思路 3、教学模式和方法 4、单元课程教学设计 5、教学评价 6、教学改革
3.1单元设计
Step1
• 明确学习任务,了解学
丰富、充实的商务
教学 目标
英语词汇量
英语读、写、译应
用能力
中西文化底蕴及跨 文化商务沟通能力
外商接洽
外贸谈判
外贸业务操作
文秘
工作 岗位
外企人力资源
商务会展
口译
笔翻
同声传译
1.2课程性质和定位
商务英语阅读是商务英语专业的职业能力必修课，是商务英 语专业课程体系中的基础课程，该课程在商务英语专业学生 学习的第1、2、3、4学期开设。
Task 4. Exploring the difference between culture and business culture.
Task 5. Summary of the main topics.
说课项目contents
1、课程定位和培养目标 2、课程设计思路 3、教学模式和方法 4、单元课程教学设计 5、教学评价 6、教学改革
2.1课程设计理念
以学生为 中心
理论与实 践结合
就业导向
商务英 语阅读
2.2使用教材
本课程选用大连理工大学出版社出版的《世纪商务英语---阅读教程》。 本教材是新世纪高职高专教委会组编写的《世纪商务英语》系列教材的 主干教材之一，入选普通高等教育“十一五”国家级规范教材。
层次性强、难度适中、实用性强、贴合实际商务环境
《世纪商务英语---阅读教程》共分为四册，分别为《基础篇I》，《基础 篇II》，《专业篇I》,《专业篇II》。本课程开设四个学期，预计完成四 本书的教学任务。
2.2使用教材
基础篇
2.3课程内容
专业篇
2.3课程内容
2.4课程设计思路
3大内 容模块
《商务英语阅读》
BUSINESSENGLISHREADINGCOURSE
说课项目contents
1、课程定位和培养目标 2、课程设计思路 3、教学模式和方法 4、单元课程教学设计 5、教学评价 6、教学改革
说课项目contents
1、课程定位和培养目标 2、课程设计思路 3、教学模式和方法 4、单元课程教学设计 5、教学评价 6、教学改革
3.2 Unit 7 Business Culture
Step3
提出问题
快速阅读
Task 1. Translation of Pa 2 in Text 1.
Task 2. Interpretation of Pa 4 and Pa 5 in Text 2.
Task 3. Definition and implication of business culture.
1.1专业培养目标
商务英语专业是一门复合应用型专业 ，学生应具 备充实的英语语言知识，扎实的听、说、读、写、 译五项应用能力，同时兼有较为丰富商务知识 ， 掌握国际商务知识和操作程序。它着重强调培养 学生应用英语从事商务活动的能力，以胜任涉外 企事业各岗位要求。
1.1专业培养目标
了解国际商务环境 (经济、商务、文化、 政治等）
3个学 习情境
8个学 习任务
整合课程单元
2.4课程设计思路
2.5教学重点和难点
1.将所学商务词汇、 阅读技巧灵活运用 到商务情景中 2.培养自主学习、 商务交际的能力
教学 重点
解决方案：
1.以学生为中心 ，全 面提高学生综合能力
2.以岗位需求为导向， 培养学生职业思维
教学 难点
1.英语语言学习和商 务知识技能之间平衡 2.实际商务环境中所 学知识的应用
Step5
提炼总结，
Summary and 学生互评
Evaluation 教师点评
3.2 Unit 7 Business Culture
Step1
明确学习 任务
1.Learn about the difference between Chinese and Western Business Cultures. 2. Extend the vocabulary of business culture. 3. Grasp the communicative skills between cultures.
本课程旨在：深化英语阅读技能训练，培养商务背景下学生 的英语阅读的能力。同时学习商务专业英语，掌握商务英语 的特点和用法。助他们提高阅读英文报告，阅读英文信件、 邮件，阅读英文合同的能力。
本课程结合特殊用途英语词汇和表达方法的学习，帮助学生 积累词汇，扩充商务知识背景，为高年级课程（如商务英语 写作，商务英语翻译）夯实基础。
说课项目contents
1、课程定位和培养目标 2、课程设计思路 3、教学模式和方法 4、单元课程教学设计 5、教学评价 6、教学改革
3.1教学模式
倡导 体现 运用
• 自主学习 • 个性化发展 • 创新意识
• 职业性 • 实践性 • 开放性
• 多层次 • 多元化 • 互动式
3.2教学方法
分组讨论 团队合作