英语教案：howtomakeasuccessfuladvertisement
高三英语练习题含答案
单词识记：pressure educate graduate crazyapply music present professorpublic science subject attentionvacation discuss effort experimentexplain fail curious improve短语扫描：take a course in English 修英语课graduate from 毕业于……major in 主修……at present目前in public 当众，公开地apply for申请……apply oneself to 致力于……to some degree在某种程度上have a talent/gift for有……的天赋look forward to期盼，渴望[跟踪训练]在空格处填入适当的词(1个单词)或所给词的正确形式1．The (press) of the crowd made it impossible for me to stand still. 2．The teacher (explain) the difficult point of grammar to me. 3．Nowadays a lot of adults go to evening schools for further (educate)．4．The (science) is an international leader in the field of mathematics. 5．You will certainly pass your exams if you really apply (you) to your work. 6．The males think the females have a talent telling long and tiring stories. 7．He is going to make a speech public.8．I look forward to (spend) more time with my family.9．Students can apply scholarship.10．He will graduate the school in June.Ⅰ.阅读理解AWhether it is elementary school，middle school，or high school in the United States，there will always be an awards ceremony at the end of the year.Though it varies from school to school，there are a few that are given by most schools across the nation.The first one is given from grades 3 to 8 and it is the Honor Roll Award.In elementary and middle school，this award is used to recognize academic excellence.This award is also separated into two groups：A Honor Roll and A/B Honor Roll.It is given out at the end of a school year and students who receive all averages of a 93 or above (90 in some states) on a final report card receive an A Honor Roll，and students with grades above 85 (80 in some states) would receive an A/B Honor Roll.It is to reward students who have worked hard and received all A’s or A’s and B’s.In high school，this is changed a bit，but still can be classified as the same type of award.The difference is that instead of using the scale(等级) of 100，they use a grade point average(GPA) based on a 4 point scale.They recognize students with a high GPA as “Honor Students”．If the student keeps it up for all four years of high school，then they graduate with honors.Another notable award is the President’s Award for Educational Excellence.This is given by the President’s Education Awards Program each year to students all over the United States.This award is offered to elementary school，middle school and high school students.To be eligible(有资格的) for this award，middle school and elementary school students must earn an average grade of 90 or above on a 109 point scale.High school students must have a GPA of at least 3.5.Students must also have a high score on a statewide or national standardized test or have a recommendation from a ually this award is given at the end of the year.It is a certificate with a signature from the president along a letter of recognition.However，many people confuse the President’s Award for Educational Excellence with another award，the US Presidential Scholars Program.Even though both have the word “President”in the title，they are completely different awards.Where the President’s Award for Educational Excellence is relatively easy to achieve，the award from the Presidential Scholars Program is not.To earn the honor of being a Presidential Scholar，a student must be a high school senior last year of high school with outstanding standardized test scores.1．If，in most of the schools in the US，a student in Grade 5 wants to get A Honor Roll，he/she must get all averages of a .A．80 B．85 C．90 D．932．From the passage we know that the students who can graduate with honors. A．are recognized as “Honor Students”for all four years of high schoolB．get averages of 100 in high school for all four years of high schoolC．get a high GPA in high school for more than one yearD．keep up the grades of 100 in high school for more than one year3．If high school students are to win the President’s Award for Educational Excellence，which of the following statements should be included?A．An average grade of 90 or above on a 100 point scale.B．A GPA of at least 3.5 in a national standardized test.C．A recommendation from a teacher.D．A high school senior with outstanding standardized scores.4．The best title for this passage may be “”．A．Awards in Elementary and Middle SchoolsB．Awards in Schools of the United StatesC．How High Schools Reward Their StudentsD．It’s Easy to Win Awards in SchoolsBApplicants for a job interview with LG Electronics in Chile had the scare of their lives when the company played a cruel trick on them that has been turned into an amusing TV advertisement.To promote just how life-like images(图像) appear on the company’s 82-inch “Ultra HD”TV，LG created an unreal office in which one of its screens was positioned to look like a window.Four unlucky applicants—two men and two women—were then filmed in the office being interviewed for a job with the company.To begin with，the interview process seems perfectly normal as the interviewer shakes their hands and starts to ask questions.But then the city outside starts to change，the blue sky turns black，a burning rock appears from the clouds and suddenly the city explodes.The combination of high-quality images and sound is so realistic that each of the four interviewees is shocked，panicking and screaming as they see what they think is their city being destroyed.Next the lights go out and the poor victims are left in the dark for a couple of minutes to add to the drama.When the lights go back on，the door suddenly opens and in walks the LG team behind the trick to congratulate the poor targets.The interviewees’ reactions after the trick are just as real as some scream and shout，while others are quick to see the funny side of things and are probably just grateful that they haven’tjust experienced the end of the world.It is a cruel but entertaining trick which does a highly effective job of promoting LG’s “Ultra HD”televisions.However，some comments online by those who have seen the ad claim the whole process was not real.They claim actors are playing the parts of applicants and interviewers to promote the company’s latest television.5．LG Electronics in Chile has made the TV advertisement to .A．trick the applicants B．amuse the audienceC．create their office D．promote their products6．We may learn from the passage that .A．an “Ultra HD”TV looks more like an officeB．the office is used to film the advertisementC．a real interview is carried out in the officeD．the interviewers are very much frightened7．What’s the author’s attitude towards the TV advertisement?A．Doubtful. B．Objective.C．Unfavorable. D．Passive.8．What might be the best title for the passage?A．Interviewees Meet the End of the WorldB．The Latest TV Plays Draw AttentionC．How to Make a Creative AdvertisementD．The Way to Promote Newly Made MachinesⅡ.七选五What will you do if you can’t eat everything bought in the canteen? 9 According toa survey，what students waste every year could feed over 10 million people.10 According to Xinhua News Agency，the food wasted by Chinese people is about 50 million tons of grain every year，which could feed 200 million people.Food waste，which has become a global issue，serves as a mirror that reflects various cultural and social issues in different countries.In the West，for instance，consumerism，the belief that it’s a good thing to use a lot of goods and services，is often to blame for food waste. 11 Chinese people are well known for being hospitable and generous.Many even feel that they lose face if their guests have eaten all the food.On campus，a generation of single children is less aware of the food waste issue.Students nowadays are well protected by their families and hardly have any concept of how much toil (辛苦) others go through in order to provide them with the food they eat.12 There are over 925 million hungry people in the world，most of whom live inunderdeveloped countries and areas.They don’t have enough food to eat.Many children die for lack of nutrition each year in some African countries.And farmers work very hard to grow the crops. 13 It’s also important that everyone should think about how they can do their bit to reduce food waste.A．Students’ waste is extremely serious.B．China，in turn，features its own eating culture.C．Students can never realize the serious food crisis.D．Compared with them，some live in a different world.E．But canteen waste is merely the tip of the iceberg.F．So there’s no excuse that we should waste our food.G．Most of us would simply throw away any left-over food.加练半小时英语答案精析第1练学校生活类(一)高考高频单词与短语识记排查1．pressure 2.explained cation 4.scientist 5．yourself 6.for7.in8.spending 9.for10.from阅读实力专练Ⅰ.1.D[细微环节理解题。
这样做一个成功的产品广告(中英版)
如何做一个成功的广告？How to make a successful advertisement?一、什么是广告？First,what is the advertising?广告就是广而告之，广告的目的就是说服和引导消费者购买产品。
The purpose of advertising is advertising,advertising is to persuade and guide consumers to buy the product.广告是为了某种特定的需要，通过一定形式的媒体，公开而广泛地向公众传递信息的宣传手段。
Advertising is for some specific needs,through some form of media,public and widely pass information to the public means of publicity.广告有广义和狭义之分，广义广告包括非经济广告和经济广告。
Advertising has a broad sense and narrow sense,general advertising include non-economic advertising and economic.非经济广告指不以盈利为目的的广告，又称效应广告，如政府行政部门、社会事业单位乃至个人的各种公告、启事、声明等，主要目的是推广；Non-economic advertising cannot point to profit for the purpose of advertising,also called effect advertising,such asgovernment administrative departments,social institutions and even personal various public announcement,announcement, statement,etc.,the main purpose is to promote;狭义广告仅指经济广告，又称商业广告，是指以盈利为目的的广告，通常是商品生产者、经营者和消费者之间沟通信息的重要手段，或企业占领市场、推销产品、提供劳务的重要形式，主要目的是扩大经济效益。
How to Make a Good Impression教案
Teaching PlanTeaching Content: Unit 4 Section AHow to Make a Good ImpressionTeaching Aims: the students will be:1. able to have a good understanding of the text;2. able to understand the structure of the text;3. able to think about the effective way of making a good impression.Teaching Difficulties:1. help the students to understand the text better;2. help the students to understand the structure.Teaching Aids:a multimedia classroom, chalksTeaching Procedures:Step 1: GreetingsGreet the whole class as usual.Step 2: Leading-in ( approx. 5min. )1.Watch a video clip from The Devil Wears Prada.2. Direct the Ss to form their first impression on the woman by observing her eyes, dressing, posture, ways to speak to her assistant.Question 1 What is your first impression of the woman in the movie?Tips: arrogant, bossy, confident, fashionable, demanding...Question 2 Why do you say so?Tips: eyes, faces, bodies, attitudes...3. Transitional remark："You never get a second chance to make a first impression." This is absolutely true. We form our first impression on others the moment we see them through unspoken communication. Then, what can we do to make a good impression on others? Especially when you meeting your boyfriend or girlfriendat the first time. Maybe you can find the answer you need in this text. OK, now let's come to text.Step 3. Fast reading ( approx. 10min. )Ask the Ss to scan the text and then answer the the following questions:1) How many tips did the author offer in the passage as to how to make a good impression?―42) What are they?―the italicized part of the passage3) According to the passage, how long does it take us to judge the people we meet?―Seven seconds.4) What does the author mean by saying "you are the message"?―He means that when you are in communication, your eyes, face, body and attitudes—the whole you send the information.5) What is the "lion's cage" in the passage? And how should we behave in such "a lion's cage" according to the author?―It refers to a room full of people. The author suggests that we should keep our eyes straight at those in the room and move our eyes comfortably, keeping smiling.6) How can we "light up" in our communication with others?―To appear comfortable by ourselves and to make others comfortable.7) What is the power within you to make a good impression?―It refers to the ability and quality that exist in ourselves to produce a good effect on others and only by ourselves we can make the best use of it.Step 4. Text structure analysis ( approx. 15min. ) This is an argumentation. The writer presents the reader his ideas about "How to Make a Good Impression" with a general statement that is supported by a list of examples. Listing is one of the common ways to organize one's viewpoints, ideas, causes, or even possibilities. All the examples in the list must be supporting the writer's viewpoints effectively without going into details. Punctuation and words in italics can help listing, too. The writer offers readers some advice by listing: "You are the message", "Be yourself", "Use your eyes", "Lighten up".This passage can be roughly divided into three parts.Part One (Para1- 2) This part is an introductory paragraph, telling us the main idea of the article: What time you make the most important impression on others or others leave the most important impression on you. Paragraph 1 tells us that you make up your mind about people through unspoken communication within the first seven seconds of meeting them. Paragraph 2 gives us some examples to illustrate the point.Part Two(Para 3- 14) This part is the body paragraph, answering the question of how to make a good impression on others by giving four pieces of advice:Paragraphs 3 to 5 are about the first piece of advice: You are the message. Your message includes physical appearance, energy, rate of speech, pitch and tone of voice, gestures, expression through the eyes, the ability to hold the interest of others.Paragraphs 6 to 9 are about the second piece of advice: To be consistently you, at your best. When the audience see with their own eyes that you are not being yourself and you are sending mixed messages, they would tell themselves that the speaker is not beinghonest.Paragraphs 10 to 11 are about the third piece of advice: Keep eye contact with your audience. Look straight at those in the room and smile.Paragraphs 12 to 14 are about the fourth piece of advice: Lighten up. In order to make others comfortable, you have to appear comfortable yourself first.Part Three(Para 15) This is the concluding paragraph, " Just be yourself ", you already have the power to have a good effect on others, because you are the only one who can be you.Step 5. Group Work Discussion ( approx. 12min. ) Role Play: Instruct Ss to work in pairs, acting as(a)g reeting to each other,(b)m aking a self- introduction to each otherand require Ss to bear in mind the tips as to how to make a good impression. And the following tips will appear on the PPT to let the Ss have a better understanding of it.1.Be professional and polite with everyone. When you arrive,state clearly who you are and who you are there to see. Be punctual and prepared.2.Feel confident about yourself. Knowing that you look goodand that you are well prepared will go a long way to boosting your confidence.3.Smile. It will relax you and make others receptive to what youhave to say.4.Be positive and polite.5.A firm handshake is essential. Good posture and eye contactwill make you appear confident and will help your interviewer to feel comfortable with you.Summary ( approx. 2min. )In this lesson, we mainly talk about the main idea and the structure of this text.Homework ( approx. 1min. )1). Individual WorkAdditional reading: how to make a good impression in a job interview2). Group workTask description: A five-star hotel are looking for a General Manager. Now work in groups to apply what you have learned in this text into a job interview. Some groups make a bad impressions while others make a good impression. Get the whole group involved. Reflection: (to be written immediately after the lesson)。
初中英语《How Can You Become a Successful Learner》优质教学设计、教案
Warm up （ 3’） 导入：提问 Who are the good learners in Class 7?活跃课堂气氛，并帮助导入正文。
整体感知，回答问题。
What good habits are mentioned?渗透 Reading tip :Look through the whole passage to help understand it .分段处理： Careful reading4. 教学重难点： 重点：能够在图片、视频、教师跟进提问的帮助下理解文本。
难点：教育以科学的学习方法养成良好的学习习惯并用积极乐观的心态面对一切挑战。
教学流程示意文本总分总的形式明显。
第一段，预设感知。
Be born with ---- the ability to learn---- s ameDepend on -----the learning habits ----- different引出 learning habits 的分段学习。
Para 回 答问 题 why 拓展提问（ 联系实际） 文本再分析（情感深化）总结本段 （主旨句） Create an 2 Interest howGood habit s (pay attenti on) time/attitude （ for a long timeinterest in what you learnpassage (20’） the LearnSuccess tree(10’)Enough time makes habits. Enough time = Good attitude If you use good habits ,and you can spend enough time. They will help you grow up strongly. You will get the best fruits.Share your best fruit (experience).Summary （ 5’）Para3Practice What do good learners do? Good habit s (practice a nd be not a fraid of mis takes )time/attitude (keep practici ng try manytimes)Practicing and learning from mistakes.Para4-5StudyskillsIs it enoug h to Study hard? Good habit s (the best w ays to lear n)time/attitude (during or aft er class every day) Develop your study skills.Discussion (2’)How often do you need to use these skills? What are the cards on the blackboard about?Enjoy the video.Write a letter to you 1 year ago.Tell yourself how to study. Homework。
德国独资斯都时装有限公司员工英语培训教案24——提升你的职场英语水平
Introduction:In today’s globalized world, it is essential for individuals to possess proficiency in English language skills, especially in the professional or corporate world. The same applies to employees of Stute Fashion (Shanghai) Co. Ltd, as they need to communicate with colleagues, clients, and vendors across the globe. This article discusses the importance of improving English language skills in the workplace and includes a comprehensive training program to help employees enhance their language skills.Importance of improving English language skills in the workplace:As the world becomes more interconnected, it is essential to possess proficient language skills to communicate and collaborateeffectively with multicultural teams and clients. In the case of Stute Fashion (Shanghai) Co. Ltd, the company’s international presence necessitates excellent English language proficiency.Here are a few reasons why improving English language skills isvital in the workplace:1.Expanded Career Opportunities:Most multinationals seek employees with excellent language skills, especially in English, which is regarded as the world's universal language. Improving English language skills opens up more employment opportunities for individuals and enhances their chances ofacquiring roles at higher levels.2.Enhanced Communication:Improved English language skills enable better communication among employees, resulting in better coordination and increased productivity. It also helps build rapport with clients and stakeholders, which is essential in business development.3.Boosts Confidence:Good English language skills provide employees with the confidenceto communicate more effectively, even in high-pressure situations. This can lead to better negotiations with business partners and more positive results.Training Program for Improving English Language skills:In light of the importance of English language proficiency for employees of Stute Fashion (Shanghai) Co. Ltd, a comprehensive training program is required to help employees improve their skills. Here is a suggested basic training program that can be used to enhance English language skills in the workplace.1.Grammar and Vocabulary:The first step in improving English language skills should be to comprehend the fundamental concepts of English grammar andvocabulary. This basic training should include ‘Parts of Speech’,‘Tenses,’ ‘Conjunctions,’ ‘Prepositions,’ ‘Adjectives,’ ‘Adverbs,’and ‘Modal Auxiliaries’. Learning essential phrases and commonidioms is also essential.2.Pronunciation:Pronunciation should be emphasized in all language training programs, especially as it improves listening and comprehension skills.Training in word stress, syllables, intonation, and rhythm willassist employees in improving their pronunciation and speaking more fluently.3.Listening and Comprehension:The ability to listen and comprehend English is just as critical as the ability to speak it. Listening and comprehension exercises suchas role plays, videos, and audio texts aid comprehension and help improve communication skills.4.Writing Skills:Employees need to develop their writing skills to communicate effectively with clients and team members. Activities such aswriting templates, accurate emails, summarizing and paraphrasing,and composition exercises should be introduced.5.Conversation and Fluency:Improving conversation skills is crucial to communicatingeffectively in the workplace. Role plays, situational dialogues, and oral presentations are essential in developing fluency and building confidence.Conclusion:Improving English language skills is critical in today’s globalized business environment. The suggested training program includes a comprehensive approach to improving language skills. By providing employees with this program, Stute Fashion (Shanghai) Co. Ltd can enhance the communication and collaboration skills of its employees and increase their chances of success in the global marketplace.。
高二英语Book9 Unit5 How advertising works教学设计
Book9 Unit5 How advertising works高二年级英语组唐艺教师唐艺科目英语上课时间2018年5月17日课题Book9 Unit5 How advertising works教学目标知识与能力掌握一些重点词汇的表达，如：advertisement, advertiser, be exposedto, attach to, fit into；提高阅读能力。
过程与方法通过快速阅读把握文章结构，以及通过仔细阅读掌握细节信息，并通过做与高考题型相结合的练习，提升学生的阅读技能。
情感态度与价值观让学生明白广告是如何发挥作用的，并引导学生在日常生活中避免被广告左右。
教学重难点重点：1. 理解本篇文章的主意大意，并把握一些重点词汇的表达。
2.通过快速阅读和仔细阅读，并结合练习训练学生的阅读技巧难点：1. 组织学生进行小组活动，给某一物品做广告，设计广告语教学程序Step1. Warming up (5mins)Through a song, a short video and pictures, showing students that there are all kinds of forms of advertisements and advertisements are almost everywhere in our daily life. Then, ask students to give more examples where they can see or hear advertisements. Step2. Fast reading (5mins)Task1.Skim the passage and get the main idea of each part.Main idea of each partPart1 (para. ) Introduction about the .Part2 (para. )Part3 (para. )Part4 (para. )Task2.Scan the Para.1&2, and answer following questions.Q1. What is an advertisement?Q2. Who advertises?Q3. Why it is important to understand how advertisements work?Step3. Careful reading (15mins)Q: How do advertisers make effective advertisements?Task3.Scan Para.3-7, and answer following questions.Q1. why should advertisers identify their target?Q2. How to appeal to their target audiences?Q3. What should we take into consideration when choosing the medium?Q: Who are their target audience(目标群体)?Q: Who are their target audience(目标群体)?Task4. choose the best answer.1. Which advertisement is to educate the pubilc ?2.The advertisement on the right probably appeals to people’s .A. conscience to be worthy citizensB. hopes to live an exciting lifeC. curiosity to know more about the productD. focus on the rich and famous people3. Which of the following is NOT the factor in choosing the right medium?A. Whether the budget(预算)can be afforded.B. Which target audience the products are intended for.C. Which medium can best display the products.D. How to advertise the products with the right technique.4. What does the word “conscience” in paragrapg 5 probably mean?A. conditionB. requirementC. inner peaceD. moral sense5. The purpose of this text is to .A. inform people of the functions of advertisementsB. persuade people to buy the products advertised by some advertisementsC. Let people understand how advertisements work so as not to be controlled by them.D. warn people not to be cheated by some dishonest advertisementsTask5.Scan Para.8-9, and judge True or False.1.However good an advertisement is, people are likely to be persuaded if the product is unsuitable for them.2. The reason why governments all over the world pay a lot of ads on such things as road satey is that they believe these adverts will affect the way people think about their driving habits and will subsequently reduce the number of road accidents.Step4. Group work (10mins)After learning about how advertising works, can you advertise something?Step5. ConclusionIt's important to understand how advertisements work, and then we canavoid being control by them.Step6. HomeworkDo exercises on Shi Ji Jin Bang P34 - P36. Step7. Blackboard design Unit 5 Inside advertsingReadingHow advertisingworks?What is an advertisement?How do advertisers makeeffective advertisement?How effective are advertisement。
Writing: Being a successful learner教学设计
Writing: Being a successful learner教学设计一、基本说明：写作任务：写一篇以“ To Be a Successful Learner”为题的短文。
促写语篇：How can you become a successful learner?来源：《英语（人教版）九年级第一学期》Unit1二、设计思想：语篇分析该语篇是《英语（人教版）九年级第一学期》Unit1的Reading：How can you become a successful learner？该单元主题属于“人与自我”范畴中“生活与学习”这一主题群，涉及“生活与学习中的困难、问题和解决方式”“恰当的学习方法与策略”的意识。
◆文本内容（What?）How can you become a successful learner是一篇说明文，结构包含导言、正文和结束语三个部分。
本文的正文部分从四个方面围绕主题进行说明，脉络清晰、结构明了，给出了一个成功学习者的四种学习习惯。
◆文本意图（Why?）作者从多角度介绍一个成功学习者所具备的四种好的学习习惯，激发读者在阅读文本时对自己英语学习中遇到的问题进行自我反思、总结，积极尝试运用不同学习策略并选择有效适合自己的英语学习方法、提高英语学习效率，不怕挫折、勤学善思，养成良好的学习习惯，树立正确的学习观。
◆文本特点（How？）这篇文本是非常好的仿写素材。
全文框架清晰、重点突出。
导言段开门见山，直奔主题。
正文段有主题句，条理清晰，详略得当。
文中多处使用动名词词块说明成功学习者共同的学习习惯，如Creating an interest in...; Practicing and learning from mistakes; Developing ...; Asking questions”。
文章中在说明好的学习习惯时，作者提出观点（opinion),阐述理由（reasons）使用举例子(examples)的说明方法,有利于学生搭建思维导图，为写作过程中“搭框架”提供了清晰的范例，此外文章还引用一些习语来增强文章的说服力。
新视野大学生英语Unit 4 How to Make a Good Impression教案
Unit 4 How to Make a Good ImpressionI.Aims and Requirements1、Students can remember the important words and phrases in the text.2、Students will know the ways to make a good impression.II.Important points:How to use the new words and the phrases in actual situations:impression,conscious,encounter,persuade,make up one’s mind, take…seriously,etc. III.Difficult points:The ways to make a good impression in actual situations.IV.Teaching method:Presentation——Practice——ProductionV.Teaching procedures:Part One: Lead-in1、Suppose you will attend a job interview tomorrow,what are the preparations will you make? (clothes; manner; appearance; eye contact; performance)——Dress formally;Keep polite;Keep a smile on your face;Keep sincere eye contact with all the judges. Confidence and Specialty.2、A good impression is very important to everybody, however,what we can do to make a good impression?Today, let’s learn something about this, it’s unit 4 How to Make a Good Impression.Part Two: Text StructurePart1----Paras.1~2Research shows we make up our minds about people through unspoken communication within seven seconds of meeting them.Part2----Paras.3~15Qualities that we can use to impress others:1）You are the message. (3~5)2) Be yourself. (6~9)3) Use your eyes.（10~11）4) Lighten up. （12~15）Detailed InformationPart1----Paras.1~2Research shows we make up our minds about people through unspoken communication within seven seconds of meeting them.Para. 1: What time do we make the most important impression on others?——the first seven seconds of meeting others.Para. 2: Examples to prove the points : Focus on the first seven seconds during an introduction to your future spouse,a job interview,etc.Part2----Paras.3~15Qualities that we can use to impress others:1）You are the message. (3~5)Para.3 You are the message.Para.4 A list of what your message is : physical appearance,energy,rate of speech,pitch and tone of voice,gesture,expression through the eyes,and the ability to hold the interest of others.Para.5 Conclusion: When you were committed to what you were talking about and so absorbed in the moment,you are making use of your own message.2) Be yourself. (6~9)Para.6 Be yourself. Against suggestions by many how-to books. It doesn’t work to try to impress others with your qualities such as striding into a room,greeting people with “power handshake”,etc.Para.7 The trick is to be consistently you,You should communicate with your whole being;and the tones of your voices and your gestures match your words.Para.8-9 Failure to be yourself: Public speakers often send mixed messages.They say that they are happy while they look angry,frightened or depressed. This will make the audience think that he’s not being honest.3) Use your eyes.（10~11）Para.10 Use your eyes. When you’re talking to others,always remember to look at them.Para.11 As you enter a room,move your eyes comfortably;then look straight at those in the room and smile. Smiling is important. It shows you are relaxed.4) Lighten up. （12~15）Para.12-13 Lighten up. The example is about how a person broke the stress of a very uncomfortable scene with humor.Para.14 The writer puts forward the advice: Lighten up. Those who fail to lighten up are either brooding or talking too much about themselves.Para15 Lightening up means to make others comfortable and make yourself appear comfortable. Then you would be able to make a good impression.[知识拓展] 生活中的礼仪：着装礼仪，走公路位置，走楼梯位置，汽车座次，国家领导人会议座次，餐桌座次。