海派国际英语 2015商务英语BEC初级写作讲义(八)
商务英语写作 第八章
Counter-offer
End
Payment No
Claim
Adjustment
Refusal
8
Chapter
Persuasive
Claims
and
Refusals
Contents of this chapter
I. Introduction II. Sample Analysis III. Sample Contrast IV. Useful Patterns and Sentences
Improved version
Dear Sir/Madam：
I have been a customer of your department for the
last 10 years and have always been very happy with
the service.
Recognize the good service all along
• Present facts to prove your claim is valid and explain why the company is responsible for the problem.
• Close by telling the reader exactly how you want the problem to be solved. Make the request clear.
sive
Claims
and
Refusals
I. Introduction
1. Persuasive claims 2. Refusals
8
Chapter
Persuasive
BEC--PR unit_8
2. Work in pairs. Role play these discussions. Take turns to give reasons for and give reasons against.
1) Your manager wants everyone in the department to spend an unpaid weekend in the country on a team-building course. Giving reasons for Exciting because it feels like an excursion. A good opportunity to do a course while enjoying the country view. Good to be away from the hustle and bustle of the city and get close to nature. Giving reasons against Want to spend the weekend with family. Weekend is the time for relaxation after a week‟s work, not a time for work.
‘The problem with our company is that departments never seem to know what the other is doing.’
‘Why don’t my staff do what I ask them?’
Listening: Assessing training needs
8.1 Training
1
BEC 8
Key to Exercises
Dear Sir or Madam, We are in receipt of your letter requesting us to book the shipping space. In reply, we regret to say that the space of the ship you required has been fully booked. So we booked the space on S.S. HUANGHE which is scheduled to sail for your port on or about March 2 with transshipment at Hong Kong. Please amend the L/C immediately as allowing transshipment and partial shipment. Your kind comprehension in this respect will be highly appreciated. Yours faithfully,
II. Basic Expressions
1. Stating packing and marking requirements: P117, 131.
A. Each of the goods will be packed in / wrapped in a poly bag, half dozen to a box and 10 dozens to a wooden case. Carton E.g. Toys are to be packed in cartons of 50 pieces each B. Please pack one TV set to a cardboard box, 4 sets to a wooden case suitable for export. / to stand rough handling during transit E.g. Our nail trimmers are packed in boxes of one dozen each, 100 boxes to a carton lined with waterproof paper. C. On the outer packing please mark the place of origin, the port of destination and the order number. In addition, directive marks like KEEP DRY, KEEP AWAY FROM PRESSURE, etc. should also be indicated / Please mark the bales with…/ stencil our shipping marks…
2015年商务英语BEC初级考试模拟试题
2015年商务英语BEC初级考试模拟试题Questions 1 –8Look at the sentences below and at the five managers’ comments on leadership on the opp osite pageWhich new item (A, B, C ,D or E) dose each statement 1 –8 refer to ?For each statement ! –8 , make one letter(A, B, C ,D or E) on your Answer Sheet .You will need to use some of these letters more than once .1、Successful leadership involves making sure that employees accept new ideas.2、A good leader can bring success to a company in difficulties3、Leaders should be assessed on the basis of their achievements4、The personalities of good leaders are generally different from those of other managers5、Patience is a valuable quality in a successful leader6、Leaders consider potential changes in what their company does for others7、Good leaders will encourage their staff if their organization is in difficulties8、Leaders need to adapt their behaviour to suit different circumstancesA Maurizio VernaLong-term, visionary business leaders must be prepared to invest to get what they want for t heir company. They know when and how to apply pressure and to take risks, when they need to display a more hands-off approach. I have a pretty clear view of my ideal business leader, and of course that’s where I ‘m trying to head: he or she should start up and grow a cash-rich, mul ti-interest international organization of tremendous strenngth and depth.B Sue TuckerThe pace of technological change, and the rate at which businesses are changing , requires leaders to have a particular aptitude for technology and an understanding of the internet. A lot of people are aware of the opportunities here ,but awareness alone isn’t enough: in a true leader this needs to be coupled with clever marketing, product design and technological innovation, and keeping abreast of everything going on in the company. In fact the acid test , I think , is being able to use all of these skills to turn around a failing company.C Carol GodfreyEffective leaders stand out from the herd. They’re often idiosyncratic, even eccentric.They ha ve the confidence to be themselves, and not to adopt the language and attributes of the run-of-t he-mill professional managers and accountants. What’s crucial is having the charisma or whatever it is that gives their staff confidence in them, so they can keep everyone on board when they want to make innovations. So often these don’t get off the ground because of lack of leadership, because after all, our response to change is significantly affected by how it’s introduced.D Brian MatthewsLeadership is about making things happen and being judged by results. Good ideas that go nowhere are a waste of time. Anticipate needs-those of customers for instance-and initiate action to meet those needs befor e the people concerned have even recognized they’ve got them. Th at way you’ll always be ahead of the game, whatever line you’re in. For instance, top stockb rokers will learn all about you and your business and keep themselves completely up to date wit h your field in order to advise you. If they’re really good they ‘ll recognize trends even before yo u do .E Ana CostaOutstanding leaders understand both tactics and strategy, and are prepared to play a very lo ng game to achieve their objectives. They understand that in negotiations they need the “ win-wi n” concept, because losers risk losing their dignity, which is no good for your long-term business relationship with them. Leaders must stay optimistic, whatever the odds, and keep up morale of their co mpany, even when the going’s tough. It’s important to be very much hands-on, too. A g ood leader will champion ideas that keep the company in the forefront.参考答案：1-5 CBDCE 6-8 EAQuestions 1 –8Look at the sentences below and at the five managers’ c omments on leadership on the opp osite pageWhich new item (A, B, C ,D or E) dose each statement 1 –8 refer to ?For each statement ! –8 , make one letter(A, B, C ,D or E) on your Answer Sheet .You will need to use some of these letters more than once .1、Successful leadership involves making sure that employees accept new ideas.2、A good leader can bring success to a company in difficulties3、Leaders should be assessed on the basis of their achievements4、The personalities of good leaders are generally different from those of other managers5、Patience is a valuable quality in a successful leader6、Leaders consider potential changes in what their company does for others7、Good leaders will encourage their staff if their organization is in difficulties8、Leaders need to adapt their behaviour to suit different circumstancesA Maurizio VernaLong-term, visionary business leaders must be prepared to invest to get what they want for t heir company. They know when and how to apply pressure and to take risks, when they need to display a more hands-off approach. I have a pretty clear view of my ideal business leader, and of course that’s where I ‘m trying to head: he or she should start up and grow a cash-rich, mul ti-interest international organization of tremendous strenngth and depth.B Sue Tucker2The pace of technological change, and the rate at which businesses are changing , requires leaders to have a particular aptitude for technology and an understanding of the internet. A lot of people are aware of the opportunities here ,but awareness alone isn’t enough: in a true leader this needs to be coupled with clever marketing, product design and technological innovation, and keeping abreast of everything going on in the company. In fact the acid test , I think , is being able to use all of these skills to turn around a failing company.C Carol GodfreyEffective leaders stand out from the herd. They’re often idiosyncratic, even eccentric.They ha ve the confidence to be themselves, and not to adopt the language and attributes of the run-of-t he-mill professional managers and accountants. What’s crucial is having the charisma or whatever it is that gives their staff confidence in them, so they can keep everyone on board when they want t o make innovations. So often these don’t get off the ground because of lack of leadership, because after all, our response to change is significantly affected by how it’s introduced.D Brian MatthewsLeadership is about making things happen and being judged by results. Good ideas that go nowhere are a waste of time. Anticipate needs-those of customers for instance-and initiate action to meet those needs before the people concerned have even recognized they’ve got them. Th at way you’ll always be ahead of the game, whatever line you’re in. For instance, top stockb rokers will learn all about you and your business and keep themselves completely up to date wit h your field in order to advise you. If they’re really good they ‘ll recognize trends even before yo u do .E Ana CostaOutstanding leaders understand both tactics and strategy, and are prepared to play a very lo ng game to achieve their objectives. They understand that in negotiations they need the “ win-wi n” concept, because losers risk losing th eir dignity, which is no good for your long-term business relationship with them. Leaders must stay optimistic, whatever the odds, and keep up morale of their company, even when the going’s tough. It’s important to be very much hands-on, too. A g ood leader will champion ideas that keep the company in the forefront.参考答案：1-5 CBDCE 6-8 EAQuestions 15 - 20Read the following extract from a book on management and the questions on the opposite p age .For each question 15–20,mark one letter (A, B, C or D ) on your Answer Sheet for the an swer you chooseIn the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as rel青年人网（）提供atively unimportant in many companies , management employee communication has become a ce ntral corporate need.Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and ups ide-down, to ensure that it is a marketing –led, customer-responsive business, one that looks out wards at customers and competitors, rather than inwards at its own processes and the way thing s were done in the past. In the last eight years, Concordia has reduced its workforce by more t han 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated.From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’s self-confidence, to persu ade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for o ver many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life.Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the new situation: on the one hand there are the “ pragmatists” and on the other “ the highly anxious” the former see thei r job as a means to an end and have a relatively short-term perspective, with strong loyalty to t heir local term , rather than the company as a whole . the second category, usually the majority, may respond to threatened changes with a feeling of having been let down, and even feel ange r at the company for what they see as changing the terms of their employment.The employee communication process needs to be capable of accurately directing its messag es at a variety of employee groups and departments within the workforce . this is why middle m anagers and line managersare so key to communication. They are the people who know about the full rage of concern s among the workforce. The problem in the past was that this crucial area was often the respon sibility of a separate, relatively isolated unit. Concordia puts responsibility for communication firmly on line managers. All their research points to the same conclusion: people prefer to get their inf ormation face-to-face from their line managers. That is the key relationship and where arguments and hearts and minds –are lost.The general rule in company communication is to tell employees as much as you can as so on as you can. If you can’t provide details, then at least put the news in context and commit yo urself to providing greater detail when it becomes available another rule of company communicati on is that there must be a fit between what the company is telling its employees and what it is telling its shareholders.415: in the last eight years, Concordia hasA made over 80.000 employees reduncdantB completed a period of downsizingC reduced its workforce of 80.000 by 35%D given 35% of departing employees voluntary redundancy16 from Concordia’s point of view, the role of communication is toA win employee support before going ahead with the changesB change the company’s core activities.C emphasise the positive aspects of the changesD explain the need for the changes17 what does research show about most employees’ response to change?A they expect it to have a bad effect on the companyB they feel completely powerlessC they become less loyalD they fell they have been treated unfairly18 Concordia’s communication process mainly relies onA printed communicationB departmental headsC personal communicationD a separate, specialized unit19 According to the writer, what is the guiding ;principle about giving information within an or ganization?A Never make promises about future developmentsB Give people an overall view at the earliest possible stageC always include plenty of hard informationD Hold back until all the details can be provided20 which of the following would be the most suitable title for the article?A employee attitudes to company communicationB making company communication more effectiveC Researching company commmucationD Making employees feel less powerless参考答案：15 A 16-20 CDCBBQuestions 21 -30Read the article from the Chairman’s statement in a pharmaceutical company’s annual report Choose the correct word to fill each gap from (A, B, C or D) on the opposite page .For each question 21-30,mark one letter (A, B, C or D) on your Answer Sheet .青年人网（）提供There is an example at the beginning , (0)Charman’s StatementTwo year ago we undertook to increase our sales and to at least (10) our earnings. We pub lished this (21) in order to demonstrate our resolve to lead thebusiness successfully through the demanding period following the expiry of patents which had given us the exclusive right to develop two of our major products.I am very please to (22) that we achieved what we set (23) to do. We have achieved incre ased of 4% and 6% in sales and earnings (24) this comes despite considerable losses (25) the expiry of the patents. It is testimony to the depth and vitality of our portfolio of medicines that w e have been able to survive the largest single patent expiry our industry has known.Looking further ahead, I firmly believe that this company can continue to deliver strong , sust ainable growth, enabling us to stay at the (28) of the research-based pharmaceutical industry.The power and pace of technological and scientific development, combined with economic and social pressures, are (29) huge changes in our industry, the successful companies of the future will be those that anticipate and (30) to this change, integrate new technologies effectively, and are closest to their customers. I have full confidence in our ability to remain a major player in o ur industry.21 A warranty B obligation C commitment D contract22 A inform B specify C notify D report23 A in B out C aside D up24 A respectively B serially C consecutively D sequentially25 A pursuing B resulting C following D depending26 A contribution B donation C investment D subsidy27 A numbers B figures C sums D points28 A foreground B forefront C lead D advance29 A forcing B impelling C urging D thrusting30 A meet B suit C correspond D respond参考答案:21-25 CDBAC 26-30 ABBADQuestions 31-40Read the article below about getting a pay rise.For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet .There is an example at the beginning, (0) .There is a commonly held view that the only way to get (0) decent pay increase is to move on: to go out into the job market and find someone (31) is prepared to pay you a figure more i n line (32) the talents you can offer. Whilst changing employers from time (33) time is something we probably all need to do to advance our careers in the directions we want them to take, it is nevertheless an activity that carries quite definite risks. Irrespective of (34) well we research pro6spective employers, a new jib is still largely a step into the unknown . It may turn (35) to be a good move or it could prove to be a complete disaster : most of us (36) had experience of both. The point here, though, is that changing employers is not something we want to be doing all th e time and certainly not (37) time we feel the urge for better pay . We’d (38) taking more risks t han we needed to just to achieve a pay rise. Getting a pay rise should always be viewed (39) a serious business. There are no quick fixes or gold methods with “ guaranteed “ results. Quick fi xes only serve to trivialize the issues and could (40) some circumstances get you into very serous trouble indeed.参考答案：31-35 WHO/THAT WITH TO HOW OUT36-40 HAVE EVERY/EACH/ANY BE AS IN/ UNDERRead the text below about job vacanciesIn most of the lines 1 - 12 there is one extra word. It is either grammatically incorrect of do es not fit in with the sense of the text. Some lines, however,are correct .If a line is correct , write CORRECT on your Answer Sheet .If there is an extra word in the line,write the extra word in CAPITAL LETTERS on your Ans wer Sheet .The exercise begins with two examples, (0) and (00)Temporary staff required0 Data Facts Limited is an expanding management services company whose00 based in the north of England. We are undertaking a major piece of research1for a leading financial institution . Part of the research is being a nationwide2 telephone survey in early part December. Phone calls will be made from an3 office in the centre of Manchester. The temporary staff will receive a fully day’s4 training. They will then phone people who have been agreed to take part in the5 survey and will go on through a questionnaire with them. They will be required6 to record the responses accurately in writing. It will be necessary for those who7 appointed to work a certain number of evenings and weekends. We are8 looking for people who have a good telephone manner. A good level of their9 education is desirable, but what we most require of people taking on this10 work is common sense and the experience of getting thins done over11 the telephone. Some knowledge although of banking or insurance would be an12 advantage. Interested candidates should contact with our Recruitment Officer by phone or email to request an application form.参考答案：1-5 BEING PART FULLY BEEN ON6-10 WHO CORRECT THEIR CORRECT CORRECT11-12 ALOTHOUGH WITH青年人网（）提供Question 1●An international survey has recently been conducted, asking whether companies plan to alte r their spending on information technology next year. The pie charts below compare planned exp enditure on IT by European and South-East Asian companies in the coming year●Using the information from the pie chart , write a short report describing the differences bet ween Europe and South-East Asia.●Write 120-140 wordsPart twoWrite an answer to one of the question 2-4 in this part. Write your answer in 200-250 word s.Question 2●Your company opened a new branch a year ago and the Managing Director at Head Office has asked you to prepare a report on its progress.●Write your report for the Managing Director. Including the following information:●the reason for opening the branch●its successes●problems experienced●plans for the coming yearQuestion 3Your department recently moved to a new building, you are not satisfied with the way the re moval company dealt with the move of your furniture and equipment and have decided to write a letter of complaint to the removal company about it.Write the letter to the removal company, including the following information:Details of the move and what was movedWhat was unsatisfactoryWhat you had expected from the companyWhat you expect to happen nowQuestion 4the international organization you work for is considering the possibility of producing a promot ional brochure to publicise the company abroad . The Managing Director has asked you to write a contribution for this brochure.Write your proposal for the Managing Director, including the following informationPossible contents of the brochureWays to make it attractiveBenefits the brochure could have for the companyListeningapproximately 40 minutes (including 10 minutes’ transfer time)8Part one:Question 1-12●You will hear a representative of a compa ny which organizes trade fairs for academic recrui tment . she is talking to a group of prospective clients.● As you listen, for questions 1-12. complete the notes, using up to three words or a numb er.●.After you have listened once, replay the recordi ng.Praxis Academic Recruitment FairsSpecific geographical areas served:(1)______________________(2) _____________________Package includes:Exhibition(3) ____________________Delivery of all (4) _________________Local(5) _______________“Filtering system”:Works through (6) __________________Advertisements placed in (7) __________________And on (8) _________________“context-sensitive” feature:Convenient (9) _______________Services of (10) _________________More details from publicity leaflet about:(11) ________________Special services(12) __________________参考答案：1 CENTRAL AMERICA2 SOUTH-EAST ASIS3 STAND4 MATERIAL TO VENUE5 TRADE CUIDE6 TARGETED 7ACADEMIC JOURNALS8 THE OUR OWN WEBSITE 9 OPENING TIMES10 AN INTERPRETER/INTERPRETERS 11 VENUES 12COSTS●You will hear five different people speaking about changes in personnel in their place of wo rk●For each extract there are two tasks, For Task One , choose the reason for change in per sonnel from the list A-H .For Task Two, choose the action that has been taken as a result, from the list A –H●After you have listened once, reply the recording青年人网（）提供Task one—Reason●For questions 1-5 ,match the extracts with the reasons, listed A –H●For each extract, choose the reason each speaker mentions.●write one letter A-H next to the number of the extract1____________2___________3___________4___________5___________A sick leaveB dismissalC promotionD secondmentE resignationF study leaveH redundancy参考答案： B C E D A10。
BEC商务英语(初级)写作模拟试卷8(题后含答案及解析)
BEC商务英语（初级）写作模拟试卷8(题后含答案及解析)题型有：1. PART ONE 2. PART TWOPART ONE1．Zhang, your boss, told you to ask Ms Liu to attend a sales presentation on a new product. Write a note to Ms. Liu: saying who wants her to attend the sales presentation; informing her when and where the sales presentation will be held. Write about 30—40 words on your Answer Sheet.正确答案：To: Ms. Liu Message: Boss asked you to attend a sales presentation on a new product. The presentation is scheduled to the Tuesday nextweek, at meeting room of our company’s headquarters. Please pre pare some materials for it.PART TWO2．Read this message from your secretary. Telephone Message Mr Smith called--sample of shirts not arrived yet. I checked with Sarah, she said it’s on its way—will take three days. Was late because Bill Murray (Production’Manager) was sick for I weeks. Also, only three colours available (‘not 5. as asked). Write a letter to Mr Smith: apologizing explaining what happened saying when he will get the sample mentioning the change in the number of colours Write 60—80 words on your Answer Sheet. Do not include postal addresses.正确答案：Dear Mr. Smith, I’m very sorry for delaying the sample of shirts We know that it is because production manager being sick for one week that lead to delay after checking. The sample is on the way, and it ill arrive after 3 days. And to tell you there is only three colours are available, not five as you asked. We hope that this has not caused you any inconvenience. Sincerely。
商务英语写作 Lesson 8
Unit Three Workplace
To: Susan.lin@ From: Thomas312@ Date: Monday, July 7, 2014 Subject: A-Z of Final Examination Dear Ms. Lin, I wrote to you on June 28 informing you of our final exams and enclosing the timetable. I have not received a reply from you and wonder if you actually received my letter. You should be on time to take part in the final exams with your stationary. You also need a calculator in the Math exam. If you have any question about the final exams, please do not hesitate to write to me. Best wishes. Sincerely, Thomas
on the 18th of that month... about 10:30... certainly in the morning... On reflection it could be closer
to 11:00. The most important thing is that I shall have Miss Mary Bannon, the new Sales Director, with me. I want a tour of the branch, and an afterward lunch. Miss Bannon wants to meet the sales staff... informally. Ask Mrs. Molloy to confirm by return fax that she has received the memo.”
商务英语 BEC写作(超详细讲义)
BEC初级写作第一课时BEC写作概述BEC写作简介：写作考试与阅读共同进行，建议占用30分钟，写作分数占总成绩的25%。
1写作目的与要求1 Can make notes that are useful to both him/herself and to colleagues.2 Can write most letters he/she is likely to be asked to do; such errors as occur will not preventunderstanding of the message.更多的报名信息和成绩查询方法请上网了解：教育部考试中心2测试范围与选材1、身份介绍(Personal Identification)2、工作环境与日常事务(The office，general business，environment and routine)3、接待与闲暇活动(Entertainment of clients，free time，relationships with colleagues and clients)4、商务旅行(Travel)5、健康(Health)6、购买与销售(Buying and selling)7、公司结构、系统及程序(Company structures，systems，processes)8、产品与服务(Products and services)9、成果与成就(Results and achievements)其外，还会涉及其他的一般商务话题（Business issues）。
3测试题型分析BEC初级考试写作部分的试题包括两项内容：第一项要求写一则30—40词的商务便函或商务便条；第二项要求写一篇60—80词的商务书信或商务报告。
下表是剑桥ESOL提供的考试说明列出的BEC初级考试写作部分的试题种类和格式。
题型：1．商务便条、便函类；2. 商务书信类注意：BEC不是单纯的英语考试，也不是考察商务知识。
海派国际英语 2015商务英语BEC初级写作讲义(六)
海派国际英语:2015商务英语BEC初级写作讲义(六)信封信封显然只适用于商业信件。
信封上收信人地址的格式必须与内文的写法一致，即齐头式，单行间隔。
收信人姓名位于收信人地址上方，中间空两行。
也可以在收信人地址的第一行中直接写上收信人的姓名和职衔。
传真格式传真的首页一般都印有现成的信头格式，只需填入写信人和收信人的姓名、地址、传真号码、页数和日期等内容即可。
宽式标点对严式标点在商业信函中，宽式标点比严标点更为常用。
使用严式标点意味着客户地址的每一行结尾都要加逗号，每个缩写词(包括客户姓名的首字母缩写)后面都要加点号(如 Mr. Co. Ltd. St. Rd.等，又如Mr.J. R. Liu)。
商务书信一般包括全齐头式齐头式，半齐头式---又叫缩进式，方齐头式和简化式。
i. 全齐头式(Full-blocked)：这种格式的信函各部分内容都从左边空白处写起，用起来方便省事，是现今常用的格式之一。
ii. 齐头式(Blocked)：这种格式与全齐头式相似，只是有些内容不是从空白处写起。
结尾敬辞、信末签名、写信人姓名和职衔都从中间写起。
日期可以从中间起行，也可以靠右对齐。
iii. 半齐头式(semi-blocked)：这种格式与齐头式雷同。
不同的是，半齐头式的每个段落缩进五或十个英文字母;结尾敬辞、信末签名、写信人姓名和职衔从中间写起。
iv. 方齐头式(square-blocked)：这种格式也类似于全齐头式。
不同的是，它的日期靠右对齐，和收信人地址在同一行。
这种格式平整见方，外观漂亮。
v. 简化式(simplified)：简化时式和全齐头式相比，有几个主要的区别：首先，简化式没有称呼和结尾敬语，收信人姓名必须在信文内的某个地方出现。
其次，事由和写信人姓名必须大写。
最后，列表要缩进五个英文字母空位，如果加有序号就不必缩进。
例 1 (全齐头式)ABC Training Co.188 Newton PalaceNorfolkNG29 OPA01345 567809信头17 FAX 01345 789098Our Ref RL/VP3 September 1997M J Marks30 Arlington CourtCAMBRIDGECambsCA29 5RtDear Ms. MarksRe: 500 dozen T-shirtsThank you for you inquiry in your letter of April 5 for our T-shirts.We are[…]Hope to serve you soon.Yours sincerelyRebecca JohnsonRebecca Johnson ManagerKF/HSEnccc。
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海派国际英语:2015商务英语BEC初级写作讲义(八)商务便函与电子邮件写作
一.便函与电子邮件简介：
1.商务交流的选择----口头交流还是写便笺在亚洲，人们喜欢直接交谈。
主要是因为：
(1) 直接交谈有助于保持良好的关系。
(2) 直接交谈可以减少误会。
2.商务便函与电子邮件的内容与特点
(1) 商务便函
①定义及内容：商务便函(Memorandum简写 Memo)是同一商业组织内部广泛使用的书面联系形式。
②特点：
ⅰ. 商务便函的组成部分比较简单，这是它最大的优点。
ⅱ. 商务便函的语气需要根据写信人与收信人之间的关系以及所谈内容来决定。
(2) 电子邮件
①定义及内容：电子邮件的内容通常包括：询问信息，道歉，确认，通知，倡议等等。
②特点：基于高速快捷的因特网的发展，电子邮件也具备了使用方便、传播快捷、一信多发，而且价格十分低廉的特点，因此特别适合国际间的交流。
3.便笺和电子邮件的主要作用
·查询资料
·要求采取行动
·提供资料
·提供建议
·警告
·解决问题
二.便笺和电子邮件的结构和措辞
u 便笺和电子邮件必须条理清楚、证据恰当、措辞得体，这样才能达到预期的目的。
1、格式
例子：
Internal Memorandum
To: Anne Bell
From: Graham Davis
Date; 23 March 1992
Subject: Office Furniture
We need some comfortable chairs for visitors to go in the managers’ office.
Can you arrange it?
Weneed 10 chairs in either beige or dark brown. The maximum you can spend is $ 500.
便笺和电子邮件的格式。
⑴信头：
①便函信头
由于便函是内部沟通，所以没有必要写信内地址、回信地址或称谓。
所有便函基本上都有同一的格式，即分成四部分：发信人、收件人、日期和主题。
另外在便函开头还要写“MEMORANDUM”或“MEMO”字样。
②电子邮件信头
电子邮件的格式类似于便函格式，包括From(发信人姓名) To(收信人)Cc(副本收信人，隐匿副本收信人)及 Subject(文件名，信件主题)等项目。
其中不可缺少的是To 和Subject 两个项目，其他项通常可以根据使用者的需要增加或删除。