市场营销英文简介
市场营销策划方案的英文
市场营销策划方案的英文1. Executive SummaryThis marketing plan outlines the key strategies and tactics to promote a healthy food delivery service. The aim is to attract health-conscious consumers who value convenience and quality in their meals. The plan includes a thorough analysis of the target market, a competitive analysis, and a detailed marketing strategy to reach and engage potential customers.2. IntroductionWith the growing trend of health consciousness and busy lifestyles, there is an increasing demand for healthy food options that can be conveniently delivered. Our healthy food delivery service aims to meet this demand by providing nutritious and delicious meals delivered directly to customers' doorsteps.3. Target Market AnalysisOur target market consists of health-conscious individuals aged 25-45 who lead busy lives and prioritize their health and wellbeing. This demographic is more likely to choose healthier food options and value convenience and quality. Through in-depth market research and analysis, we have identified their needs, preferences, and buying behavior.4. Competitive AnalysisThe healthy food delivery industry is becoming increasingly competitive. The key competitors include established companies like Freshly and HelloFresh, as well as local meal prep services. We conducted a comprehensive analysis of their strengths, weaknesses, and marketing strategies to identify areas of opportunity and determine how we can differentiate ourselves in the market.5. Marketing ObjectivesOur marketing objectives are as follows:- Increase brand awareness and visibility in the target market by 30% within the first year.- Acquire 1,000 customers within the first six months of launch.- Achieve a 15% conversion rate from website visits to orders within the first year.- Increase customer retention rate by 20% within the first year.6. Marketing StrategyOur marketing strategy consists of several key components:- Developing a strong brand identity that reflects our values and resonates with our target market.- Creating a user-friendly website and mobile app for easy ordering and a personalized customer experience.- Implementing targeted digital marketing campaigns to reach potential customers through social media, search engine optimization, and pay-per-click advertising.- Collaborating with influencers and health influencers to promote the service and create buzz.- Utilizing email marketing to nurture leads and keep customers engaged.- Offering discounts and promotions to incentivize trial and repeat purchases.- Implementing a referral program to encourage word-of-mouth marketing.7. Marketing TacticsTo execute our marketing strategy, we will implement the following tactics:- Develop a brand identity and create a cohesive brand image across all marketing channels. - Optimize our website and mobile app for search engines and user experience.- Create engaging and informative content on social media platforms to build a loyal community.- Collaborate with influencers and health influencers to promote our service and reach their followers.- Implement targeted email marketing campaigns to nurture leads and encourage repeat purchases.- Offer discounts and promotions to incentivize trial purchases.- Implement a referral program to encourage customers to refer their friends and family. 8. Budget and TimelineOur marketing budget for the first year is $100,000, allocated as follows:- Website and App Development: $30,000- Digital Marketing: $40,000- Influencer Collaborations: $15,000- Email Marketing: $5,000- Promotions and Discounts: $10,0009. Evaluation and MetricsTo evaluate the effectiveness of our marketing efforts, we will track the following metrics: - Brand awareness and visibility through website traffic and social media engagement.- Customer acquisition through the number of new customers acquired.- Conversion rate through website visits to orders.- Customer retention rate through repeat purchases and customer feedback.10. ConclusionIn conclusion, this marketing plan outlines a comprehensive strategy to promote a healthy food delivery service targeting health-conscious individuals. By understanding our target market, analyzing our competitors, and implementing effective marketing tactics, we aim to increase brand awareness, acquire new customers, and achieve long-term success in the market.。
Marketing市场营销(英文版)
Marketing市场营销(英文版)Marketing, also known as marketings, is a crucial aspect of any business. It involves promoting and selling products or services to customers. Effective marketing strategies help businesses expand their customer base, increase brand awareness, and ultimately drive sales.One of the key components of marketing is understanding the target market. This involves researching and analyzing the demographics, preferences, and behaviors of potential customers. With this information, businesses can develop tailored marketing campaigns to attract the right audience. By focusing on the needs and desires of their target market, companies can ensure their marketing efforts are both effective and efficient.Another important aspect of marketing is branding. Developing a strong brand identity is essential for businesses to differentiate themselves from competitors. This is done through various elements such as logos, slogans, and brand messaging. A well-defined brand helps businesses build trust and credibility with customers, leading to increased loyalty and repeat purchases.In today's digital age, online marketing has become increasingly important. With the growing use of technology and internet, businesses have unprecedented opportunities to reach a wider audience. Online marketing strategies include social media marketing, search engine optimization (SEO), content marketing, and email marketing. These tools enable businesses to connect with customers on platforms they frequently use, increasing their visibility and engagement.Another effective marketing technique is influencer marketing.This involves collaborating with influential individuals, such as celebrities or social media personalities, to promote products or services. By leveraging the popularity and credibility of these influencers, businesses can reach a larger audience and gain credibility and trust from their followers.Marketing also involves analyzing and measuring the effectiveness of marketing campaigns. This is done through metrics such as return on investment (ROI), customer acquisition cost (CAC), and customer lifetime value (CLTV). By tracking these metrics, businesses can evaluate the success of their marketing efforts and make any necessary adjustments to optimize their strategies.In conclusion, marketing plays a vital role in business success. It helps businesses understand their target market, build strong brands, and reach a wider audience through various channels. By implementing effective marketing strategies, businesses can increase their customer base, boost brand awareness, and ultimately drive sales.在一个竞争激烈的商业环境中，有效的营销策略是企业取得成功的关键。
市场营销基础知识[英文版]
![市场营销基础知识[英文版]](https://img.taocdn.com/s3/m/ec7021a39b89680202d82528.png)
市场营销基础知识[英文 版]
To accompany A Framework for Marketing Management, 2nd Edition
Objectives
▪ Understand the new economy. ▪ Learn the tasks of marketing. ▪ Become familiar with the major
To accompany A Framework nd Edition
Marketing Defined
▪ The AMA managerial definition:
“Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.”
▪ Learn how companies and marketers are responding to new challenges.
To accompany A Framework for Marketing Management, 2nd Edition
The New Economy
▪ Consumer benefits from the digital revolution include:
To accompany A Framework for Marketing Management, 2nd Edition
Introduction to Marketing (市场营销入门)(英文版)1 definition
( e.g. a person may need food, but perhaps in a curry rather than Chinese style咖喱而不是中国 的)
Demand需求: a requirement for a specific
item plus an ability to purchase that ite.
• Service服务: any activities or benefits
that one party can offer to another that are essentially intangible本质上是无形的 and do not result in the ownership of anything结果是拥有任何东西.
市场营销是计划和执行概念，定价，推 广和分销创意，货物和服务而创造出交 易来满足个人和组织的目标的过程
Need需要: a basic requirement基本的要求
( e.g. food食物, shelter避难所 and self esteem)
Want想要: a particular way of satisfying a
1.3 Definition of marketing
Marketing is the management process responsible for identifying, anticipating and satisfying customer requirement profitably.市场营销是管理的过程，负 责的是识别，预期和有利益地满足顾 客的要求
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.
市场营销简介 英文
1. 2. 3. 4. 5.
Copyright © 2002 by Harcourt, Inc. All rights reserved.
Marketing (1)
What is meant by the term marketing?
- Definition of marketing
• •
Copyright © 2002 by Harcourt, Inc. All rights reserved.
Marketing (1) -Important features of marketing
1.
2.
3. 4.
Marketing has at least the following characteristics: Marketing is aimed at finding out consumer needs and meeting these needs. Marketing must consider profit as its main objective. Marketing is ongoing all the time. The marketing process has no start or end (see next slide). Businesses must be prepared to respond to the consumer reactions and changes all the time.
• Marketing is playing a more and more
•
important role in the success of a business. It can be said that “no marketing means no business”. There are generally some key factors which have made marketing so important for businesses today. The factors can be seen as in the following table:
市场营销专业英文介绍
市场营销专业英文介绍如下：Marketing is a major that explores the theories, concepts, and practices related to the promotion and sale of goods and services. It combines elements of psychology, sociology, and business to understand consumer behavior and market trends.The main focus of the marketing major is to provide students with a deep understanding of marketing concepts, strategies, and techniques. This includes an examination of buyer behavior, market research, product development, pricing, promotion, distribution, and sales.Students in this major also learn about marketing ethics and sustainability, as well as how to use digital tools and technologies to enhance marketing efforts. Additionally, they gain hands-on experience through internships, case studies, and other practical projects.The knowledge and skills gained through a marketing major can be applied in various industries, such as consumer goods, healthcare, technology, and non-profit organizations. Students who pursue this major often go on to become marketing managers, brand managers, product managers, or consultants in the private or public sector.总体来说，市场营销专业是一个综合性的学科，旨在培养学生在市场营销领域的理论知识和实践技能。
市场营销(英文版)
Total customer value
product value, service value, personal value, image value
Total customer cost
Price, time, energy,
CDV=TCV-TCC
The aim of Marketing is to make selling superfluous. The aim is to know and understand the customer so well that the product or services fits… and sells itself. (Drucker, 1973)
The function of marketing is to identify changing needs so that innovative products can be developed to meet them better than competitors.
Marketing is…
l
Journals:
Journal of Marketing
Marketing News
Harvard Business Review
International Journal of Research in Marketing
Journal of Advertising 《营销导刊》 《销售与市场》 《市场营销》（人大复印资料）
Number ability willing
present market / potential market
M=N+W +A
Marketing市场营销(英文版)
Marketing市场营销(英文版)Marketing is a critical aspect of any business. It involves promoting and selling products or services to customers through various strategies and channels. In today's competitive market, effective marketing techniques are essential to differentiate a company from its competitors and maximize its potential for success.One of the primary goals of marketing is to understand customer needs and wants. By conducting market research and gathering data, companies can identify their target audience and tailor their marketing efforts accordingly. This customer-centric approach allows businesses to create products or services that meet customer demands and exceed their expectations.Marketing involves developing an effective marketing mix, which includes the product, price, promotion, and place. The product refers to the goods or services being offered and must meet customer needs and preferences. Setting the right price is crucial to ensure the product's affordability and value. Promotion involves the various strategies used to communicate with potential customers and create awareness about the product or service. Lastly, ensuring the product is available at the right place and time is essential to enable customers to access and purchase it conveniently.Digital marketing has become an integral part of successful marketing campaigns. With the widespread use of the internet and social media, companies need to embrace online marketing techniques to reach a broader audience. Digital marketingstrategies include search engine optimization (SEO), content marketing, social media advertising, email marketing, and influencer marketing. These methods help businesses connect with potential customers, increase brand visibility, and generate leads.Another critical aspect of marketing is building and maintaining strong customer relationships. Customer relationship management (CRM) is a strategy that helps companies track and analyze customer interactions to improve their overall experience. By understanding customer preferences, addressing their concerns, and providing excellent customer service, companies can build loyalty and retain customers in the long run.In today's fast-paced and highly competitive market, companies need to stay ahead of their competitors by continuously enhancing their marketing strategies. This requires staying updated with the latest marketing trends and technologies, monitoring competitor activities, and adapting accordingly. Additionally, companies must be flexible and willing to adjust their marketing efforts as market conditions and customer preferences change.In conclusion, marketing plays a vital role in the success of any business. By understanding customer needs, developing an effective marketing mix, embracing digital marketing techniques, and building strong customer relationships, companies can maximize their potential and stay ahead of the competition. It is crucial for businesses to continuously improve their marketing strategies to remain relevant and meet the evolving demands of their target audience.继续发展相关主题-内容营销：内容营销是当下营销领域的一个重要策略。
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Where Do We Go From Here?
Know Your Customers! Retail – People seek informal education or technical assistance to better themselves, their families and their environment Businesses – Private or public organizations seek education or technical assistance for themselves or their employees Stakeholders – Federal, state, county, municipal, corporate and private funders, supporters and advocates
Updated Goals • Healthy Weight and Chronic Disease Prevention • Life Skills and Parenting • Youth and Adults Achieve Educational Success
What We Have Done: Retail Customer Survey
Where Do We Go From Here?
Offer Superb Customer Service • Public or private, only organizations that successfully and consistently deliver the products and services they offer, time after time, will thrive. • Tell customers what they will get, deliver it as promised and thank them for their business. Remember, we have three types of customers.
Marketing Defined
Marketing is… The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives." -Contemporary Marketing Wired (1998) by Boone and Kurtz
What We Have Done: Organizational Data Analysis
• ERS reporting software gathers quantitative and qualitative performance data. • Program delivery and impacts data measure program efficiency and effectiveness. • Program location data helps inform training and financial decisions for maximum efficiency.
• Capture data on name recognition, Extension topic interest, preferences for communication, time and location, and demographic information. • Data pinpoint popular topics, target audiences and methods usere Do We Go From Here?
Know the Extension Mission and Slogan!
North Carolina Cooperative Extension partners with communities to deliver education and technology that enrich the lives, land and economy of North Carolina. Empowering People Providing Solutions
The “4 Ps” of Marketing
• Program Goods or services (programs) and their benefits • Price Cost for goods or services, e.g. money, time, travel • Place Location (place, Web), also time of day/week/year • Promotion Activities designed to publicize programs/services Know the 4Ps for every program or service you offer!
Where Do We Go From Here?
• • • • Know Your Competition! Some competitors represent partnership opportunities; others do not. All summer camps want campers. 4-H may steer overflow to other camps or vice versa Jenny Craig and others use our research, but do not refer clients for weight loss Large commodity growers use our research, but may send in-house advisors to growers and producers
Where Do We Go From Here?
Know Your Organization! State benefits your competitors can’t claim. • Lack of profit motive makes us affordable • Unbiased, third-party research makes us trustworthy • 101 locations are accessible, locally relevant • 93-year history shows commitment, long-term value • High-touch, personal service
Where Do We Go From Here?
Promote between programs! • Our lives, our land and our economy are interdependent.
Where Do We Go From Here?
Promote between programs and counties! • “If you like this program, you’re bound to love that program, too!” • Many residents live, work and travel across counties. Know and promote border county programs. • Residents talk to others. Customers often assume programs are similar between counties.
Retail Customer Survey > Findings
• High interest in Extension topics • Lower retail name recognition than expected • Preference for direct mail, TV, Web and newspaper sources • High growth potential in urban areas, with Hispanic audiences and for environmental topics
Environmental Analysis > Response
Updated Goals • Workforce and Economic Development • Community, Leader and Volunteer Development
Environmental Analysis > Response
What is Marketing?
A BRIEF OVERVIEW FOR COOPERATIVE EXTENSION March 2008
Marketing Defined
There are a host of definitions for marketing. Here are two of the most widely accepted.
What We Have Done: Environmental Analysis
Environmental Scan All 101 county centers collected data about state needs through public surveys, meetings and interviews. The data were combined and analyzed for common items and emerging trends. The findings were used to determine which programs would continue, be phased out or added, based on changing state needs.