商务英语写作教程 Unit 9
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综合商务英语1(已完成)Unit-9-Companies
Unit 9 Companies
CUSTOMERS MAKE MARKETS, AND MARKETS MAKE BUSINESSES.
Word bank about companies
A small/medium/large business A retail/wholesale business A multinational/transnational company Ltd: limited company—shareholders only lose what
they invested if the company goes bankrupt.
Public limited company—the shares can be freely bought and sold.公开股份有限公司；公共有限公司
Private limited company—shares can only be passed to another person if other shareholders agree.私人股 份有限公司，私人有限公司
He announced tough measures to limit the money supply. 他公布了限制货币供应的严厉措施。
In industry, diamond can form a tough, noncorrosive coating for tools. 在工业上，金刚石可以用作工具表面坚固、耐腐蚀的 覆盖层。
A "hostile takeover" allows a bidder to take over a target company whose management is unwilling to agree to a merger or takeover. A takeover is considered "hostile" if the target company's board rejects the offer, and if the bidder continues to pursue it, or the bidder makes the offer directly after having announced its firm intention to make an offer.
CUSTOMERS MAKE MARKETS, AND MARKETS MAKE BUSINESSES.
Word bank about companies
A small/medium/large business A retail/wholesale business A multinational/transnational company Ltd: limited company—shareholders only lose what
they invested if the company goes bankrupt.
Public limited company—the shares can be freely bought and sold.公开股份有限公司；公共有限公司
Private limited company—shares can only be passed to another person if other shareholders agree.私人股 份有限公司，私人有限公司
He announced tough measures to limit the money supply. 他公布了限制货币供应的严厉措施。
In industry, diamond can form a tough, noncorrosive coating for tools. 在工业上，金刚石可以用作工具表面坚固、耐腐蚀的 覆盖层。
A "hostile takeover" allows a bidder to take over a target company whose management is unwilling to agree to a merger or takeover. A takeover is considered "hostile" if the target company's board rejects the offer, and if the bidder continues to pursue it, or the bidder makes the offer directly after having announced its firm intention to make an offer.
商务英语基础Unit9EstablishingBusinessRelations
❖ Listening ❖ Speaking ❖ Business Reading ❖ Grammar ❖ Practice Exercises ❖ Homework
Listening （A)
1. This is John Carter calling from Toys International Company Limited.
Mr. Carter: I see. Would you tell me whom I should
_c_o_n6t_a_c_t_ then?
Mr. Zhang: Yes. Yonghe Trading Company represents us in
your __r_e7g_i_o_n_. You may contact Mr. Li Ming, the __s_a8le_s___ manager.
Unit 9 Establishing Business Ring Business Relations
The Source of the Clients’ Information and Details
1. Bank 2. Business Organizations such as Chamber of Commerce in Foreign Countries, Chinese Commercial Counsellor’s Office in Foreign Countries, Business Houses of the Same Trade etc. .
5. It’s really nice talking to you.
Listening （B)
Mr. Carter：Hello, Mr. Zhang? Mr. Zhang: Yes, ___1w_h_o_’_s that? Mr. Carter: This is John Carter calling from
Listening （A)
1. This is John Carter calling from Toys International Company Limited.
Mr. Carter: I see. Would you tell me whom I should
_c_o_n6t_a_c_t_ then?
Mr. Zhang: Yes. Yonghe Trading Company represents us in
your __r_e7g_i_o_n_. You may contact Mr. Li Ming, the __s_a8le_s___ manager.
Unit 9 Establishing Business Ring Business Relations
The Source of the Clients’ Information and Details
1. Bank 2. Business Organizations such as Chamber of Commerce in Foreign Countries, Chinese Commercial Counsellor’s Office in Foreign Countries, Business Houses of the Same Trade etc. .
5. It’s really nice talking to you.
Listening （B)
Mr. Carter：Hello, Mr. Zhang? Mr. Zhang: Yes, ___1w_h_o_’_s that? Mr. Carter: This is John Carter calling from
Unit 9 Description商务英语写作
P191
3.2 Subjective Description
Does not seek to inform but to arouse emotion. Communication of feelings is the primary purpose of subjective description writing Two ways to achieve: 1) direct way--- describe the feeling itself 2) indirect way--- project the emotion back onto the object
2. Basic Elements of Description
The object----- that which is seen or heard The observer ----- he who sees or hears it.
Page 187 A Box Camera
A description of the earliest type of image recorder. A description of the components in a box camera A description of how a camera works
Unit 9 Description
1. Definition
Concerned with people, places and things. It is the art of translating the mental image of some object, person, place, or scene into words
新编剑桥商务英语unit-9
Purpose
To establish and maintain business relationships, promote cooperation, resolve business issues and disputes, and enhance corporate image and brand value.
Psychological tactics and case analysis in business negotiations
• The application of psychological tactics: In business negotiations, the use of psychological tactics has a significant impact on the negotiation results. By understanding the other party's psychology, creating a tense atmosphere, and giving a deadline, one can create psychological pressure on the other party and make decisions that are beneficial to oneself.
• Expanding International Perspective: By learning and mastering Business English, learners can gain a deeper understanding of international business rules and cultural differences, broaden their international perspective, and improve their cross-cultural communication skills.
To establish and maintain business relationships, promote cooperation, resolve business issues and disputes, and enhance corporate image and brand value.
Psychological tactics and case analysis in business negotiations
• The application of psychological tactics: In business negotiations, the use of psychological tactics has a significant impact on the negotiation results. By understanding the other party's psychology, creating a tense atmosphere, and giving a deadline, one can create psychological pressure on the other party and make decisions that are beneficial to oneself.
• Expanding International Perspective: By learning and mastering Business English, learners can gain a deeper understanding of international business rules and cultural differences, broaden their international perspective, and improve their cross-cultural communication skills.
商务英语函电 Unit 9
Basic layout
Step 1: begin the letter by giving the writing purpose and making an apology Step 2: give a brief explanation and offer methods to remedy the situation Step 3: close the letter by asking your reader to accept your apology and
When you visit our company next time, you can expect courtesy and efficiency, which has been our goals for the past 5 years. Sincerely,
Harry Li
02 Basic layout
(several hours later via Twitter )
Dear Team, Like you, I was upset to see and hear about what happened last night aboard United Express Flight 3411 headed from Chicago to Louisville. While the facts and circumstances are still evolving, especially with respect to why this customer defied Chicago Aviation Security Officers the way he did, to give you a clear picture of what transpired, I’ve included below a recap from the preliminary reports filed by our employees. As you will read, the situation was unfortunately compounded when one of the passengers we politely asked to deplane refused and it became necessary to contact Chicago Aviation Security Officers to help. Our employees followed established procedures for dealing with situations like this. While I deeply regret this situation arose, I also emphatically stand behind all of you, and I want to commend you for continuing to go and above and beyond to ensure we fly right. I do, however, believe there are lessons we can learn from this experience, and we are taking a closer look at the circumstances surrounding this incident. Treating our customers and each other with respect and dignity is at the core of who we are, and we must always remember this no matter how challenging the situation. Oscar
商务英语写作 chapter_9
{If additional action is necessary:} You are an important and crucial member of the {Company Name} family. For the inconvenience this has caused, we are offering you with {3 months worth of service, a free upgrade, etc…}.
I enjoyed many pleasant scenes during my trip. I shall be pleased to give you an account of them when I see you next time.
Sincerely yours,
On special occasions:
weddings, Retirement Promotion Graduation Anniversary
Letters of congratulation
Begin with the reason for writing. Tell how you learn about the good
When apologizing
You must be sincere, direct, and brief. Reinforcement of the error would
work against the purpose of apology. Empathy is the key to an appropriate
Do not make excuses. Take full responsibility for the mistake. Share the steps that will be taken to make sure the same
9.商务英语写作(修订版)第九章
9
Chapter
Sales Letters
I. Introduction
• Satisfying those needs may arouse the reader’s interest. More importantly, you should make the reader realize that the product or service you recommend is especially good for him/her.
• Usually, sales letters are written tactfully, not stating the purpose at the very beginning, since they are directed to customers or potential customers without invitation.
9
Chapter
Sales Letters
II. Sample Analysis
Letter A Selling Dry-cleaning service
Dear Sirs: You remember poor Oliver Twist, Dickens’ little boy who dared to “ask for more”, and was held up for the other inmates of the workhouse as a shinning example of ingratitude. In writing you this letter, I am emulating that unfortunate youngster, but hoping you will not visit his punishment upon my head. To end more briefly than I began, I am grateful for the laundry business you have been sending us, but very, very eager that you should try some of our other services—dry cleaning, for example.
商务英语写作实训 chapter 9-emails
Reference Expressions
Vocabulary Development
cyber mania cyber romance/relationship cyber friend cyber love cybernaut cyberpunk cyber scribe cyber novelist cyber library cyberzine cyber thriller cyber pub/cybercafé 网迷 网恋 网友 网络爱情 网络用户 网络高手，黑客 网上发帖的人 网上小说家 网上图书馆 网络杂志 网络惊险小说 网络酒吧
Vocabulary Development
Google dating 表示通过 Google 搜索去结识女友或男友的做法。 Googlemania/Googleholic 指那种用 Google 搜索成癖的人。 Googlepedia –pedia 由 encyclopedia而得，整个词则表示 Google 百科，有了 Google，人们 在网上就能找到各种信息，不用去图书馆查百科全书了。 Google bombing 轰炸 Google，指程序人员的恶作剧，他们通过使用特定的搜索词汇，创建一系列 的链接，使网站在 Google 上名列前茅。 Google hacking 利用 Google 等搜索引擎，挖到他人的个人密码等机密文件。 Google fu 表示运用 Google 搜索获得信息的能力，它是仿照 kung fu（功夫）而来的，因为 功夫在美国也很盛行，所以人们以 fu 来表示一种近乎道的技术，一种能创造奇迹 的重要能力。 Googleplexaire 表示富得离谱的人，该词由 googleplex 和后缀-aire（来源于 millionaire）拼缀而 来。
实用商务英语写作教程 Unit9 Business Reports(商务报告)
2) Long Reports
A long report may contain many reports of varying lengths and types. The format outlined below is one of the most frequently adopted structures for long business reports. It is important that readers have a clear idea of the components it contains. Also important to note is that this outline below can be identical to the contents page of a formal report. For that purpose, all readers have to do is to add page numbers on the right to each item in the major framework. Also, if need be, readers can alter or replace most of the items in this outline to suit your actual report requirements.
Business report is an orderly, objective message used to convey information from one organizational area to another to assist in decision-making or problem-solving.
实用职场英文写作教程Unit 9 Business Reports-精选文档
• III. Supplemental Parts（正文后的补充部分）
•
•
9) Appendix (附录、附件)
与正文相关的但不包括在正文中的内容，比如，调查问卷，情况介绍，表格样例，电 脑打印件，统计公式。专有名词列表可以放在附录中，也可以单独成为一个补充的部 分。
•
10) References/Bibliography (参考资料，文献目录)
• 调查过程(Procedure/Proceedings/Method） • 调查结果(Finding) • 结论(Conclusions): • 建议(Recommendations)
• 附录(Appendices)
• 文献目录(Bibliography)
•
如下面表格所示：
Figure 1
短篇非正式报告纲要(Skeleton of a short and informal report) To:×××× Transmittal information From:×××× State the Problem to be dealt with Date:×××× Subject:×××× Content: Explain the Background andMethods used Present Research Results and other data Provide your Analysis of the available data Give your Conclusion or conclusions
Unit
09
Business Reports
商务报告
• Business reports play an important role in business practice as most major or decisive actions are based on business reports. If reports are well written, solutions can be expected to draw in a wise way. The purpose of a report is to inform someone of the findings of a research and to provide a basis for decision-making. Its length ranges For any report---whether formal or informal--- assessing the readers’ needs is essential. Writing business reports is thus an important practical writing ability both within and outside companies.
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9.1 Order
7. 内容必须准确、清楚。不论是商品的价格还是商品的规格都应做到 准确无误，否则会带来不必要的损失与麻烦。
卖方收到英文订单电子邮件后必须进行确认。如果卖方无法提供 买方所需要的货物，则最好介绍一些适合对方的产品；如果买方所需 货物的价格和规格发生了变化，卖方则提出还价并建议买方接受，但 要注意，在拒绝接受订货时，措辞应谨慎，为日后可能进行的交易留 有余地。
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Sample Analysis
订单与确认基本分为买方对卖方的去信和卖方对买方的回复，而回复中又可 能出现接受与拒绝并提出建议两种情况，下面我们将在案例中一一说明。
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➢ 首次订单（First Order） Mohammed Tareq是Color World公司的采购经理，在经过一系列的询盘与报盘之 后，向National Paints Co., Ltd的销售经理A. K. Rahman去信，提出首次采购订单。 订单中以表格形式罗列了规格要求，一目了然，并详细说明了交易条件和交货 要求，有效地行使了己方权利，保护了己方权益。
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➢ 确认订单（Acknowledge the Order） National Pai在收到Color World采购经理Mohammed Tareq的订单后，立即确认了公司产品的存货，并第一时间回复了对方，争取赢得新客 户的新订单。正文只有四句，却涵盖了基本的四个步骤，简单明了，逻辑清晰，并对 对方的要求或担忧给出了明确的回答。
一般来说，订单一经确认，就可作为买卖双方间有法律约束力的合同， 因此在寄出信函之前应多次检查。如果订单中所含货品较多，最好用表格的 形式一一列举所有的交易条款，以确保不遗漏任何信息。
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撰写步骤
订单 1. 告知卖方已下订单，并说明产品信息来源； 2. 对所订货物的详细规格和交易条件进行确认，其中的条款一般包括： （1） 商品编号和名称 （2） 数量 （3） 单价 （4） 包装 （5） 装运 （6） 支付方式 3. 请求卖方尽快装运，声明质量过关我方将续购。
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取消订单（Cancel the Order） Peter Brown代表JBC Group欲向Black Computer and Electronics采购若干台电脑， 但经技术部的同事检测，该供应商的电脑样品不符合其描述的标准，故选择 取消订货。Peter的整封信函有理有据，用词符合商务场合，表述直接，观点 鲜明，又不失对对方的尊重，颇显专业。
Order and Confirmation
本章概要 ➢ 寄送订单 ➢ 确认订单
Warm-up
开始本章学习之前，请先试着回答以下问题：
1.什么是订单？买方通常在贸易的哪个阶段下订单？ 2.订单有哪些形式？通常包含哪些内容？ 3.卖方接到订单后如何回复？
9.1 Order
Lead-in
订单（order），有时也可称作订货单或订购信，是买方要求卖方按照双 方所达成的各项交易条件提供产品时向卖方提出的交易要求凭证。买方下订 单通常是基于双方多轮还盘或谈判达成的协议；也可能是买方根据卖方先前 信件中的产品目录、价格、样品来下订单。
撰写步骤
确认 1. 收到订购函，对买方订货表示感谢； 2. 承诺买方迅速执行订单并尽早装运/告知买方无法提供货物； 3. 向买方推荐一些最新设计/为买方提供解决方法； 4. 表达希望交易成功并与买方保持长期业务关系的意愿。
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卖方如拒绝买方的订单，需要清楚说明原因，注意用语客气、用 词积极，以免有损双方合作的良好意愿。
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续购订单（Repeat Order） John Mathew所在的AQR Enterprises公司每月固定从供应商Bright Paper处采购 包装用纸，本邮件从对上一次采购问题的沟通开始，以新一次采购计划结束， 柔中带刚地指出产品问题，客气委婉地表达合作意向，逻辑鲜明，表达清晰。
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撰写步骤
拒绝缘由 1. 卖方无法接受订单条件； 2. 卖方货存不足； 3. 近期内价格会上调； 4. 卖方无意与买方交易； 5. 卖方质疑买方采购行为。
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撰写要点
撰写英文订单应注意以下几点： 1. 直接寄送给执行订单的相关负责人； 2. 开头就直接说明订购的意图； 3. 包含双方均同意的所有条款和条件； 4. 订单是正式文书，需要打印而非手写； 5. 订单只为订货之用，不要使用过多形容词； 6. 涵盖订购货品所有的相关细节，例如：数量、价格；
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收到订单后，卖方可根据实际情况对订单进行回复。回复一般分三种情 况：确认订单并供货；向买方寄出含有不同条款的还盘信；拒绝买方订单。
如果卖方确认买方的订单，则需根据所收订单的形式，将确认订单以信 函或电子邮件的形式寄出。撰写格式也请参照第二章商务信函和电子邮件 的具体要求。
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拒绝订单（Decline the Order） Food Corner的销售经理Sam Goodman收到Bread Hut的采购经理Allen Trueheart的订
单，采购1 000箱水果，价格为每12箱200美元。但Food Corner的售价不能低于每12箱 250美元，故Sam回复邮件，婉拒对方订单，邮件中对拒绝的原因作了充分解释说明
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Writing Practice
1. 从A、B、C、D中选取适当的选项，使原句表达正确贴切。
(1)Please be assured that your future orders will be satisfactorily
.
A. exercised B. made C. done D. executed