商务英语unit4参考答案
体验商务英语综合教程Unit_4答案解析
Unit 4 AdVertiSi ngPart I BUSin ess VOCabUIaryDireCti ons: There are 20 in complete Senten CeS in this part. FOr each SentenCe there are four ChOiCeS marked A, B, C and D. Choose the ONEthat best completes the Senten ce. The n mark the COrreSP Onding Ietter On theAnSWer Sheet With a Single Iine through the Center. ThiS Part totals 20POin ts, One POint for each Senten ce.C1 Outdoor advertis ing is One of the fastest grow ing _____________ i nthe market.A marketsB SeCti onsC Segme ntsD SeCtOrSD2 The world of outdoor advertis ing billboards, tran sport and ‘ Street furniture ' is _________ about $18 billio n a year, just 6% of all theworl d' S SPending on advertising.AWOrthWhiIeB WOrthy CVaIUed DWOrthC3 The soaring costs of TV are ____________________ clients to conSider alter natives.A mak ingB driv ingC PrOmPt ing Dlett ingA4 BMW ran ashelters.‘ teasers ' CamPaign in Britain on busA exclusivelyB largelyC greatly Din CIUSiVeIyC5 Placing an ad on a bus SheIter for two WeekS ___________________ at about £ 90.A works onB works away CWOrkS out DCaICUIateSD6 We are facing a _______________ With our market share. What are Wegoing to do about it?A promotio nB saleC order DCriSiSA7 Focus, a large advertising agency based in Paris, has a reputation forCreati ng imag in ative and ____________ CamPaig ns.A effectiveB efficie ntC effectD efficaciousC8 Focus now n eeds to _______________ pote ntial clie nts that it stillhas PIe nty Of CreatiVe ideas to offer.A en SureB assure CCOnVinCe DPerSuadeB9 Focus has been asked to _____________________ ideas for advertising CamPaig ns to man ageme nts of the compa nies COnCern ed.A offerB PreSe ntC SUPPIyD furnishD10 The little village Where he lived would be a popular touristA placeB Site CViSit D resortB11 Thank you for the above order ______________ our bicycles.A ofB forC by DagainstC12 It is StiPUIated in our Sales Con firmation No. 2007021 __________ the 5,000 bicycles you Ordered are to be ShiPPed in two equal lots in MarCh and April 2007.A WhiChB WhereC thatD WhatA13 You requested that 80% of the bicycles _______________ in MarCh and the bala nce in April.Abe ShiPPed BShiPPed Cto ShiP DhaVe bee n ShiPPedC14 Although We have the qua ntity _____________ stock, it is too late for US to ShiP 80% of your order in March.A fromB forC inD atD15 We have received your Ietter of 28 March, __________ US to modify the PreViOUS arra ngeme nts for the ShiPme nt of the CaPti oned order.AaSked Bto ask Cbeing asked DaSkingA16 You now WiSh to adva nce the date of ShiPme nt ____________ one mon th.A byB to Cfor DatA17 In the CirCUmStances, We regret _____________ Unable to meet your request.A to be Bbeing C be D having beenA18 In this case, you must ____________ the additi onal charges.A bearB have borne Cto bear D beari ngD19 PIeaSe take the above ___________ acco Untand let US know your decisi on as soon as POSSible.A toB for Cby D intoB20 We are PleaSed to inform you that the CaPti Oned order ___________ now bee n dispatched.A haveB hasC areD isPart II PhraSe Tran slati OnDireCtiOnS : DireCtiOnS : There are 20 Chinese PhraSeS in this part. You are required to translate them into English and Write down your tran slati OnOn the An SWer Sheet. ThiS Part totals 20 POin ts, OnePOint for each phrase.1竞争对手产品COmPetitOrS ' PrOdUCtS2隐性广告SUbIimi nal advertis ing3广告媒体AdVertiS ing media4体育赞助SPOrtS spon SOrShiP5免费样品Free SamPIe6广告标语AdVertiS ing sloga n7大众媒体MaSS media8售点展示poin t-of-sale display9户外广告Outdoor advertis ing10大众市场Mass-market11电视黄金时段栏目广告Prime-time TV slot12市场份额Market Share13街道设施Street furniture14公交车候车亭BuS Shelter15金融服务finan cial SerViCe16营销组合Marketing mix17公共关系PUbIiC relati OnS18广告宣传活动AdVertiS ing CamPaig n19价格促销PriCe promoti On20潜在客户Pote ntial clie ntPart III SentenCe Tran slati OnDireCtions : There are 10 SentenCeS in this part. You are required totranslate them into Chinese and Write down your translation on the AnSWer Sheet. ThiS Part totals 20 poi nts, two POintS for each Senten ce.1. The world of outdoor advertis ing billboards, tran sport and‘ Street furniture ' is worth about $18 billion a year, just 6%of allthe world ' S SPending on advertising.整个户外广告市场（露天广告牌，公共交通和路边设施）大约价值180亿美元一年，只占了全世界广告支出的6%。
国家开放大学《商务英语4》Unit 4 Self-test试题及答案
一、选择填空题（每题10分，共5题）—Betty, we'll have a buffet party next Saturday. Will you join us?—_______ , Susan. Thank you!选择一项：A. I'd love toB. I'm afraid notC. By no means反馈你的回答正确解析：本题考核表达“回复邀请”的交际用语。
第一说话人邀请对方参加聚会，听者表示有兴趣参加，所以答案是A。
正确答案是：I'd love to—I had a really good weekend at the seaside.—____________.选择一项：A. Oh, that's very nice of youB. Oh, I'm glad to hear thatC. It's a pleasure解析：本题考核表达“赞赏”的交际用语。
第一说话人谈到在海边度过愉快的周末，选项A 表示感谢；选项Ｂ表示赞赏，选项C表示很乐意，所以答案是B。
正确答案是：Oh, I'm glad to hear thatTrademarks, proprietary service marks and regulations need _____ carefully.选择一项：A. to be observedB. be observedC. being observed译文：要认真遵守商标权、专属服务标志权和规章制度。
解析：句中need表示“需要，应该……”时，是实意动词，后面可以接动词不定式作宾语，但是动词不定式observe与主语之间是被动关系，所以答案是A。
正确答案是：to be observedWe didn't understand how difficult it was to ____ such a breakfast.选择一项：A. districtB. distributeC. distract译文：我们不明白配销这样一份早餐有多么困难。
国家开放大学《商务英语4》形考任务4参考答案
国家开放大学《商务英语4》形考任务（单元测试4）参考答案一、选择填空题（每题10分，共5题）1、—Betty, we'll have a buffet party next Saturday. Will you join us?—_______ , Susan. Thank you!A. I'd love toB. I'm afraid notC. By no means2、—I am going to ask for a pay rise.—_________.A. I don't think you are worthB. Let me pay for itC. I think you may talk to your boss3、Some in the market now want government _____ in order to reduce costs.A. regulationB. regulateC. regular4、While the other people ____ and discussed the problem together, Ted ignored them.A. interactedB. intensiveC. interviewed5、Among the critiques were allegations ____ some franchise uses its political influence to increase its profits.A. whichB. whatC. that6、—Thanks for inviting me, John, but I've already made other plans.—_________. Maybe another time.A. I hope you enjoy itB. That's goodC. Oh! I'm sorry to hear that7、—I had a really good weekend at the seaside.—____________.A. Oh, that's very nice of youB. Oh, I'm glad to hear thatC. It's a pleasure8、The executive team have to hold an urgent meeting ____ they see the bad market feedback.A. beforeB. becauseC. whether9、We didn't understand how difficult it was to ____ such a breakfast.A. districtB. distributeC. distract10、The franchisor _____ the franchisee should observe the regulations to make the business go well.A. orB. as well asC. either11、—How was your trip to London, Jane?—___________.A. Oh, wonderful indeedB. By plane and by busC. The guide showed me the way12、The instruction describes completely the ____ and its safety basis.A. facultyB. facilitateC. facility13、Some of the _____ solutions will support these requirements better at the moment.A. propertyB. prosperityC. proprietary。
商务英语阅读(第二版)-王关富-Unit4The-Incredible-Shrinking-Europe-课后答案
Unit 4The Incredible Shrinking EuropeExercises1. Answers to the questions on the text:1) What was the dream that the Europhiles were familiar with?Their dream was to make E.U. a newly emboldened world power stepping up to calm trouble spots, using aid and persuasion where it could, but prepared to send in troops when it had to.2) Why does the passage say that Europe is a remarkably good place to live? Because Europe is more stable, safe, green and culturally diverse than most parts of the world and a quality life can be guaranteed in E.U. states.3) Does the good life at home make Europe strong abroad ? Why?No, a good life at home doesn’t mean a strong Europe abroad. Because the E.U. may have all the soft-power credentials in the world, but on the grand stage it has lacked the weight and influence of others on some big issues.4) What do Critics think of the selection of Herman Van Rompuy and Catherine Ashton as Europe's President and Foreign Minister?They consider the selection as symbolic of a lack of vision and it means the grouping will have to reconcile itself to five years of underperformance.5) What can be listed as E.U.’s achievements in the years around 1980s according to the passage?By extending an area of peace and liberal government to the east, the E.U. has done much to calm a part of the world that not long ago was the cockpit for murderous rivalries.6) In what way can Europe realize its own dreams and those of others according to the passage?It has to act as a true single bloc and win others to its side.7) Why does the German government face enormous domestic challenges in admitting its forces in Afghanistan are there to fight, not to be humanitarian workers in uniform ?Because one of modern Europe's most cherished convictions is that the force of arms rarely settles political disputes for long and European public opinion in the 20th century seems unwilling to commit to the war in Afghanistan for the long haul.8) What roles did Germany play in Europe in the 20th century?For the last half of the 20th century, Germany was at the heart of the European experiment. But since the end of the Cold War, it has stepped back from the E.U. and begun strengthening ties with Russia.9 What are the advantages for E.U. to be chosen as the White House’s partner?The advantages are that Europe is rich and democratic, and its values are closer to those of the U.S. than those of anywhere else.2. Fill in each blank of the following sentences with one of the phrases in the list given below. Make changes when necessary.1) China will adhere to the principle of developing high technology and realizingindustrialization to step up the commercialization, industrialization and internationalization of scientific and technological achievements.2) In the recent crisis no banks could manage to bail out the companies in financial pressure.3) In terms of the information from the Universe he is apathetic and sometimes irritable, he is like an ostrich sticking his head in sand.4) It will be up to the board to decide if the CEO should be removed.5) All our hopes rest upon the arrival of the shipment.6) The plan has already been worked out, and could be put into operation at a moment's notice.7) The whole machinery of civilization will break down if this doctrine wins in the war.8) His remarks hit home when he said that we did not work enough.9) Some analysts suspected that Toyota had pulled strings to stifle probes into its auto quality problems.10) Mercy is reaching out to those who have nothing to give back to you.3. Match the terms in column A with the explanations in column B:A ____________________ B_____________________________________1)free market A) Effects on the behavior of individuals causedby observation of the actions of others and theirconsequences. 32) coalition government B) An economic turmoil where companies gobankrupt, people are laid off, and markets aresluggish. There is a lot of panic in bothbusiness and daily lives.93) demonstration effects C) A market in which there is no economicinterventionby the state, except to enforceprivate contracts and the ownership of property.14) health insurance D) A qualified retirement plan set up by acorporation, labor union, government, or otherorganization for its employees. 6E) A form of collectivism by means of whichpeople collectively pool their risk, in this casethe risk of incurring medical expenses. 45) national interest F) The ability to obtain what one wants througheconomic or cultural means. It allows nations toexert their influence without using militarymeans or coercion. 86) pension scheme G) A fight or contention for territory, power,control, or resources between tow more partiesin a place or area.. 77) turf war H) Things of great importance to a nation,including its goals, visions and ambitions inpolitical, economic, cultural fields, etc. andactions, circumstances, and decisions to achievethem. 58) soft power I) A cabinet of a parliamentary government inwhich several parties cooperate. 29) economic crunch4. Translate the following into Chinese.有什么能让欧洲振奋起来吗？当然：如果欧洲领导人能像20年前那样抓住时机，欧盟就将繁荣昌盛。
商务职场英语 Unit 4 上海外语教育出版社 含课后答案
Lessons
Team Project
Res
EXIT
Unit 4 Financial matters
Lesson 1 Keeping a record of personal expenses Lesson 2 Starting out
h Write a paragraph about your thoughts regarding expenditure
for a year’s study away from home. Use the expressions in the box to help you.
e Now listen and make notes of Anne’s projected expenses.
Script Key
Monthly Expenses Rent Books / School supplies Food / Household supplies New clothes Entertainment Telephone Transportation Total monthly expenses × 10 = Total annual expenses
_______ 400 300 _______ 350 _______ 0 _______ 50 _______ 40 _______ _______ 20 1,160 _______ 11,600 _______
f In pairs, discuss the following questions.
students have to pay when they are away at college.
体验商务英语综合教程Unit_4答案解析
Unit 4 Advertisi ngPart I Busin ess VocabularyDirecti ons: There are 20 in complete senten ces in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONEthat best completes the senten ce. The n mark the corresp onding letter on theAnswer Sheet with a single line through the center. This part totals 20 poin ts, one point for each senten ce.C1 Outdoor advertis ing is one of the fastest grow ing ______________ i n the market.A marketsB secti onsC segme ntsD sectorsD2 The world of outdoor advertis ing billboards, tran sport and ‘ street furniture ' is _________ about $18 billio n a year, just 6% of all theworl d' s spending on advertising.A worthwhileB worthy Cvalued DworthC3 The soaring costs of TV are ____________________ clients to consider alter natives.A mak ingB driv ingC prompt ing Dlett ingA4 BMW ran a‘ teasers ' campaign in Britain on bus shelters.A exclusivelyB largelyC greatly Din clusivelyC5 Placing an ad on a bus shelter for two weeks ____________________ at about £ 90.A works onB works away Cworks out DcalculatesD6 We are facing a _______________ with our market share. What are wegoing to do about it?A promotio nB saleC order DcrisisA7 Focus, a large advertising agency based in Paris, has a reputation forcreati ng imag in ative and ____________ campaig ns.A effectiveB efficie ntC effectD efficaciousC8 Focus now n eeds to _______________ pote ntial clie nts that it stillhas pie nty of creative ideas to offer.A en sureB assure Cconvince DpersuadeB9 Focus has been asked to _____________________ ideas for advertising campaig ns to man ageme nts of the compa nies concern ed.A offerB prese ntC supplyD furnishD10 The little village where he lived would be a popular touristA placeB site Cvisit D resortB11 Thank you for the above order ______________ our bicycles.A ofB forC by DagainstC12 It is stipulated in our Sales Con firmation No. 2007021 ___________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.A whichB whereC thatD whatA13 You requested that 80% of the bicycles _______________ in March and the bala nee in April.Abe shipped B shipped Cto ship Dhave bee n shippedC14 Although we have the qua ntity _____________ stock, it is too late for us to ship 80% of your order in March.A fromB forC inD atD15 We have received your letter of 28 March, __________ us to modify the previous arra ngeme nts for the shipme nt of the capti oned order.A asked Bto ask Cbeing asked DaskingA16 You now wish to adva nee the date of shipme nt _____________ one mon th.A byB to Cfor DatA17 In the circumstances, we regret _________________ unable to meet your request.A to beB beingC beD having beenA18 In this case, you must ____________ the additi onal charges.A bearB have borne Cto bear D beari ngD19 Please take the above ____________ acco unt and let us know your decisi on as soon as possible.A toB for Cby D intoB20 We are pleased to inform you that the capti oned order ____________ now bee n dispatched.A haveB hasC areD isPart II Phrase Tran slati onDirections : Directions : There are 20 Chinese phrases in this part. You are required to translate them into English and write down your tran slati on on the An swer Sheet. This part totals 20 poin ts, one point for each phrase.1竞争对手产品Competitors ' products2隐性广告Sublimi nal advertis ing3广告媒体Advertis ing media4体育赞助Sports spon sorship5免费样品Free sample6广告标语Advertis ing sloga n7大众媒体Mass media8售点展示poin t-of-sale display9户外广告Outdoor advertis ing10大众市场Mass-market11电视黄金时段栏目广告Prime-time TV slot12市场份额Market share13街道设施Street furniture14公交车候车亭Bus shelter15金融服务finan cial service16营销组合Marketing mix17公共关系Public relati ons18广告宣传活动Advertis ing campaig n19价格促销Price promoti on20潜在客户Pote ntial clie ntPart III Sentence Tran slati onDirections : There are 10 sentences in this part. You are required totranslate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 poi nts, two points for each senten ce.1. The world of outdoor advertis ing billboards, tran sport and‘ street furniture ' is worth about $18 billion a year, just 6%of allthe world ' s spending on advertising.整个户外广告市场（露天广告牌，公共交通和路边设施）大约价值180亿美元一年，只占了全世界广告支出的6%。
Unit4InformationTechnology高级商务英语课后答案
Unit 4 Information TechnologyText AI.Reading Comprehensionplete the following passage with the information you get from the text.1) co-founder 2) value/significance 3) drop-out 4) engineering5) titans/giants 6) attention 7) floundering/struggling 8) surpassed9) technology 10) daunting2.Essay Questions1)As a touch-screen computer without a keyboard, iPad is a ground-breaking newproduct. Extending the iPhone’s innovations of a more versatile screen and lightweight applications designed for specific tasks, it points to a future beyond the computer mouse – and a world without Windows.2)Apple has released Ping, a social network similar to Facebook for iTunes users.And it will counter Google’s smaller 7-inch tablet computer with a similar gadget of its own.3)His strong spiritual aspiration, relentless ambition and obsessive attention todetails.4)No fixed answer.5)No fixed answer.II.Blank-filling: Complete the following sentences with the words given in the box. Change the form when necessary.1) rebuttal 2) sideline 3) stir up 4) rankle 5) write off6) obsessive 7) surpass 8) culmination 9) fledgling 10) rudimentary III.Paraphrasing1.Rewriting: Rewrite the underlined part of each sentence in your own words.1) More than ten years ago, it was highly speculated that both Mr. Job’s career and Apple, the company he had co-founded would fail in the competition, their relevance to the future of technology written off both in Silicon Valley and on Wall Street.2) Mr. Gates himself championed a tablet computer nearly a decade ago, however it was not well-received by the market due to its need of a stylus to write on its screen and the PC-like interface.3) A spirituality guided by his training in Zen Buddhism has played a central part in his life, and with such spiritual belief he even avoided using medical treatment for a period while struggling against pancreatic cancer.4) Compromise seems too strong a word, but now as a world leader in this business, Apple has become more pragmatic.5) After antitrust authorities took an interest this year, Mr. Jobs backed off a requirement that forced developers to use Apple’s software tools to create apps,barring rival Adobe’s technology—nevertheless this change of strategy seemed to be designed intentionally to please software developers who might otherwise turn more attention to creating apps for phones running Google’s software.2. Sentence Transformation: Complete the following sentences based on the structures given.1) As an acknowledged master for a long time, Mr. Jobs knows very well the art of generating this suspension of disbelief which is essential to stirring up demand for gadgets most consumers had no idea they needed.2) In order to rule its new kingdom even more closely than what Microsoft did to the PC, Apple now makes the decision on which applications are available in its online store and sets the rules for how those applications are developed.3) Despite being a college drop-out with no formal engineering background, he and Mr. Wozniak founded their new business by resorting to their electronics hobby right after returning from India.4) It is regarded by those who have worked for him that Mr. Jobs, as a stern taskmaster, cares more about what is possible to be achieved than those long-range visions.5) Though it seems out of his character, Mr. Jobs now is forced to compete with others who are considering Apple as their main rival.IV.Translation1.Sentence Translation1) 一月份发布会之前，公众的期待就被煽动得无比高涨，即便是依照乔布斯自己的苛刻标准，这也是不寻常的。
体验商务英语综合教程--Unit-4-答案
Unit 4 AdvertisingPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 Outdoor advertising is one of the fastest growing _______________ in the market.A marketsB sectionsC segmentsD sectorsD2 The world of outdoor advertising billboards, transport and ‘street furniture’is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising.A worthwhileB worthyC valuedD worthC3 The soaring costs of TV are ______________ clients to consider alternatives.A makingB drivingC promptingD lettingA4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.A exclusivelyB largelyC greatlyD inclusivelyC5 Placing an ad on a bus shelter for two weeks ________________ at about £90.A works onB works awayC works outD calculatesD6 We are facing a ________________ with our market share. What are we going to do about it?A promotionB saleC orderD crisisA7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.A effectiveB efficientC effectD efficaciousC8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.A ensureB assureC convinceD persuadeB9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.A offerB presentC supplyD furnishD10 The little village where he lived would be a popular tourist ________________.A placeB siteC visitD resortB11 Thank you for the above order ______________ our bicycles.A ofB forC byD againstC12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.A whichB whereC thatD whatA13 You requested that 80% of the bicycles ____________ in March and the balance in April.A be shippedB shippedC to shipD have been shippedC14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.A fromB forC inD atD15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.A askedB to askC being askedD askingA16 You now wish to advance the date of shipment ____________ one month.A byB toC forD atA17 In the circumstances, we regret ___________unable to meet your request.A to beB beingC beD having been A18 In this case, you must _____________ the additional charges.A bearB have borneC to bearD bearingD19 Please take the above ____________ account and let us know your decision as soon as possible.A toB forC byD intoB20 We are pleased to inform you that the captioned order _____________ now been dispatched.A haveB hasC areD isPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 竞争对手产品Competitors’ products2 隐性广告Subliminal advertising3 广告媒体Advertising media4 体育赞助Sports sponsorship5 免费样品Free sample6 广告标语Advertising slogan7 大众媒体Mass media8 售点展示point-of-sale display9 户外广告Outdoor advertising10 大众市场Mass-market11 电视黄金时段栏目广告Prime-time TV slot12 市场份额Market share13 街道设施Street furniture14 公交车候车亭Bus shelter15 金融服务financial service16 营销组合Marketing mix17 公共关系Public relations18 广告宣传活动Advertising campaign19 价格促销9.Recently however, Focus’s reputatio n was damaged when two major clientschanged to rival agencies.不过最近，焦点的声誉因为两个大客户转投竞争对手公司而受损。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Unit 4 AdvertisingPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 Outdoor advertising is one of the fastest growing _______________ in the market.A marketsB sectionsC segmentsD sectorsD2 The world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the world’s spending on advertising.A worthwhileB worthyC valuedD worthC3 The soaring costs of TV are ______________ clients to consider alternatives.A makingB drivingC promptingD lettingA4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.A exclusivelyB largelyC greatlyD inclusivelyC5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90.A works onB works awayC works outD calculatesD6 We are facing a ________________ with our market share. What are we going to do about itA promotionB saleC orderD crisisA7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.A effectiveB efficientC effectD efficaciousC8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.A ensureB assureC convinceD persuadeB9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.A offerB presentC supplyD furnishD10 The little village where he lived would be a popular tourist ________________.A placeB siteC visitD resortB11 Thank you for the above order ______________ our bicycles.A ofB forC byD againstC12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.A whichB whereC thatD whatA13 You requested that 80% of the bicycles ____________ in March and the balance in April.A be shippedB shippedC to shipD have been shipped C14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.A fromB forC inD atD15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.A askedB to askC being askedD asking A16 You now wish to advance the date of shipment ____________ one month.A byB toC forD atA17 In the circumstances, we regret ___________unable to meet your request.A to beB beingC beD having been A18 In this case, you must _____________ the additional charges.A bearB have borneC to bearD bearingD19 Please take the above ____________ account and let us know your decision as soon as possible.A toB forC byD intoB20 We are pleased to inform you that the captioned order _____________ now been dispatched.A haveB hasC areD isPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 竞争对手产品Competitors’ products2 隐性广告Subliminal advertising3 广告媒体Advertising media4 体育赞助Sports sponsorship5 免费样品Free sample6 广告标语Advertising slogan7 大众媒体Mass media8 售点展示point-of-sale display9 户外广告Outdoor advertising10 大众市场Mass-market11 电视黄金时段栏目广告Prime-time TV slot12 市场份额Market share13 街道设施Street furniture14 公交车候车亭Bus shelter15 金融服务financial service16 营销组合Marketing mix17 公共关系Public relations18 广告宣传活动Advertising campaign19 价格促销Price promotion20 潜在客户Potential clientPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.The world of outdoor advertising billboards, transport and ‘street furniture’ isworth about $18 billion a year, just 6% of all the world’s spending on advertising.整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%。
2.Focus, a large advertising agency based in Paris, has a reputation for creatingimaginative and effective campaigns.焦点公司是一家总部设在巴黎的大型广告公司，它因为能创造富有想象力并卓有成效的广告宣传活动而享有盛誉。
3.But it is one of the fastest-growing segments, having doubled its market share inrecent years.但它是增长最快的细分市场之一，近几年它的市场份额翻了一倍。